Survey 2011

Radio Audience Survey of Primary Channel 2011
RADIO AUDIENCE SURVEY OF PRIMARY

CHANNEL OF AIR, ALLAHABAD 2011
Regional Mobile Unit

All India Radio: Allahabad
CONTENTS
PARTICULARS
PAGE No.
Preface
Research Team
Study profile
Action Points
Summary of Findings
7-8
Chapters
9 - 20
Data Tables
21 - 61
Graphs/Charts
62 - 65
Questionnaire
I - IV
PREFACE
Media is playing vital role in educating and informing people besides providing
entertainment. All India radio is now reaching the majority of people dwelling in every nook and
corner of the country and hence we can say that Radio has truly matured as a medium of
communication and is growing in every way possible. Improvements in technology, competition
and an increased reach of the Radio are all factors responsible for the growth of the Radio.
Radio is being used extensively as a medium of communication and advertising, with bigger
opportunities and greater growth prospects.
For all these purpose, it has been proposed by Directorate, D.G, A.I.R, New Delhi to
conduct the Radio Audience Survey during the first week of February 2011 at 33 places across
the country. At AIR, Allahabad it was conducted among 400 respondents from 400 household
@ 200 HHs, household in rural and 200 HHs, in urban area.
The main emphasis of this survey was on finding out audience of different criteria for
different programmes. To find out the listening trends and requirement of further modification in
the programmes pattern, various criteria such as listening behaviour of respondents belonging
to different socio-economic classified households, usual timing of listening, preferred
programme, actual listening, listeners, needs and expectation have been studied and
analysied.
I am thankful to Sh. K.K.Sundram, Director, Audience Research, DG, AIR, New Delhi
for his able guidance to conduct the survey. I am also thankful to Sh. Prem Prakash Shukla,
Station Engineer, AIR, Allahabad for their administrative cooperation and help to conduct the
survey smoothly.
(Mithilesh Rai)
Investigator
RESEARCH TEAM
Study Design & Planning

Sh. K.K.Sundram
Director, Audience Research
Organization, Supervision and Report Writing
Sh. Mithilesh Rai

Investigator
Regional Mobile Unit

All India Radio: Allahabad
STUDY PROFILE
Study Title
Radio Audience Survey on Primary Channels.
Place of Survey
Rural & Urban areas around AIR, Allahabad.
No. of Census Blocks/Wards covered :
28 Blocks.
No. of Villages covered
36 villages.
Sample Size Covered
Rural :
Field work done
200
Urban :
200.
Coverage day
Date of Field work
Sunday
04/02/2011
05/02/2011
1st weekday
06/02/2011
07/02/2011
Study Conducted by
Regional Mobile Unit, AIR, Allahabad.
Submission of report
March 2011
Action Points
1.
In rural programme, like agriculture, peoples of rural area may be given privilege to
take part.
2.
Market price of different agriculture product may be regularly broadcast.
3.
There should be programme on self-employment scheme. The young peoples

desired to listen career-oriented programmes giving information about selfemployment, technical education and employment in various organizations.
4.
Programme on education should be included in rural programme.
5.
Proper care should be taken during power cut as it affects the reception quality and
create irk among listeners.
6.
Role of modern equipment and technology in the field of agriculture may be

broadcast.
7.
Silence/ pause may not be for a long time in between the programmes.
6
8.
More latest film song may be broadcast.
9.
Programme on Current Affair may be broadcast.
10.
Announcers/ Casual announcers /compeers should improve the quality of

presentation of programmes
Summary of Findings
Enumeration:
In the beginning of 2008, an enumeration programme has been conducted all around
Allahabad City and rural areas under primary covering zone. After covering 60 urban blocks
and rural areas, it is estimated that 40.7% of total population having radio sets whereas 63.3%
of population have TV sets. The details of data given in the following table given below:
Percentage of Radio and TV households (Rural and Urban)
Area
Rural
Urban
Combined
Radio
36.8%
44.6%
40.7%
TV
56.3%
70.4%
63.3%
Sets
Survey:
1.
In the Radio Households listening to radio among rural respondents was slightly higher
(71.5 per cent) than urban respondents (62.0 per cent). However, in the combined,
urban / rural areas as many as 66.75 per cent respondents reported listening to radio.
2.
The normal peak hour of listening radio in rural areas in between 7.00 PM to 7.30 PM
(41.0%) as revealed by data and in urban areas it is in between 6.30 PM to 7.00 PM i.e.
44.7%. As a whole, the peak hour of radio listening is 6.30 PM to 7.00 PM (40.3%)
followed by 7.00 PM to 7.30 PM (40.0%).
3.
Primary channel reaches at 16.9% listeners daily (6-7 days) whereas 30.0% listeners
listen frequently and 44.2% occasionally.
4.
It is asked to the listeners that they have listened primary channel on the previous day,
62.2 per cent respondents said they had listened on the previous day.
Area wise, more Urban respondents 65.3 per cent reported listening than Rural
respondents 59.4 per cent.
Gender wise, slightly higher 62.4 per cent male respondents reported listening against
61.8 per cent female respondents.
1.
The respondents were asked to name the programmes they had actually listened to the
previous day and they were marked in a list of programme- sheet enclosed. In the rural
area, On the basis of that, highest actual listening for the day was the programme
Chitrapatt Sangeet at 09.30 AM in the Morning (46.0 per cent) and the other was
Hindi Samachar
at 06.05PM in the evening (45.5 per cent). In the urban area,
highest actual listening for the day was the programme Hindi Samachar at 06.05PM in
the evening (44.0 per cent) and the other was Film Sangeet at 12.30 PM in the Noon
(41.0 per cent). In combined, highest actual listening for the day was the programme
Hindi Samachar at 06.05PM in the evening (44.8 per cent) and the other was
Chitrapatt Sangeet (Film music programme) at 09.30 AM in the Morning (42.8 per
cent).
6.
In order to assess the reception quality of AIR, Allahabad in the coverage zone, all
respondents were asked to state their opinion on the reception quality of AIR,
8
Allahabad. The data revealed that a clear maximum number of respondents (47.0%)
opined that reception quality of AIR was good while (9.0%) were of the view that the
reception quality was poor.
CHAPTERS
1.
Introduction
AIR, ALLAHABAD - AT A GLANCE
1.
YEAR OF ESTABLISHMENT :
2.
Transmitters
01.02.1949 WITH 1KW MW, LATER

IMPROVED TO 20 KW TUNED AT 1026 KHZ.
Primary channel 2 X 10 KW MW
CBS channel 1 KW from 01.01.66
FM Transmitter 2 x 5 KW from 01.11.96
3.
Coverage area
4.
Districts under coverage area :
5.
Population covered in admn. Zone
20,000 sq. Km. (80 km. in radius)

Allahabad, Banda, Kaushambi, Mirzapur, Pratapgarh
CBS (FM) channel 33.30 lakhs
(Census 2001)
6.
Primary channel 195.10 lakhs
Estimated No. of radio sets in UP
: URBAN - 2,353,101 houses (45.5%)
(Census of India 2001)
RURAL - 7,849,601 houses (38.1%)
TOTAL 10,202,702 houses (39.6%)

7.
Estimated No. of TV sets in UP
: URBAN - 3,143,278 houses (60.8%)

RURAL - 3,296,351 houses (16.0%)
(Census of India 2001)
TOTAL 6,439,629 houses (25.0%)
8.
Actual transmission hours (per week)
91 hrs. 03 mts
9.
No. of other FM channels with AIR tower
4 (FOUR)
2.
a.
IGNOU
-- 107.4 MHz
b.
Big FM
c.
Red FM 104.0 MHz
92.7 MHz
Survey Design, Methodology and objectives

The Directorate, Audience Research, DG, AIR, New Delhi centrally designed the study
whereas all the research units conduct the survey in different cities across the country.
This unit conduct the survey within 14 urban blocks in Allahabad city and 14 rural blocks
around it in the primary listening zone of AIR, Allahabad. A total of 400 radio households are
interviewed, through a structured questionnaire developed by Directorate, Audience Research,
New Delhi, selected randomly by the systematic sampling after the enumeration of 4800
households, 100 households serially in 48 randomly selected rural and urban areas. Actually
the whole operation was conducted in two phases, in the 1 st phase, enumeration of 2400
households in urban blocks and 2400 household in rural areas in 48 different areas selected
randomly and then in the 2nd phase, selection of 400 radio households, 200 in urban and 200
in rural for depth interview. The field survey has been conducted two days, which includes
programmes of one Sunday and one weekday. After the survey conducted in field by casual
investigators, a person is deputed to check the authenticity of thje data in urban and rural area.
Finally after scutinise the filled schedules, tabulation sheet is provide to tabulate the data
carefully. The main objectives of the surveys are :
i.
To identify Primary Channel listeners from different Socio-economic milieu.

10
ii.
To assess radio listening pattern among radio households;
iii.
To assess weekly and daily reach of Primary Channel;
iv.
To assess ratings of programmes of Primary Channel;
v.
To find out the reception quality of Primary Channel and
vi.
To find out the expectations of listeners on Primary Channel.
3.
Profile of respondents
After the enumeration of 4800 radio households done in previous year, selection of 100
respondents in rural and urban areas was the primary job in every coverage day. For this
purpose, alternate 10 houses as well as random selection process is taken for interview. The
final figure of respondents day-wise after selection is given below in the table.
PROFILE OF RESPONDENTS DAY-WISE

RURAL
VARIABLES
URBAN
COMBINED
Sunday
W1
Sunday
W1
Sunday
W1
Male
76
56
61
41
137
97
Female
24
44
39
59
63
103
15 - 18 Years
27
21
30
26
57
47
19 - 30 Years
35
40
37
45
72
85
31 - 45 Years
19
24
18
16
37
40
46 - 60 Years
12
10
12
24
19
61 and above
7
5
3
SOCIO-ECONOMIC CLASSIFICATION (MAIN INCOME EARNER)
10
GENDER
AGE
A1
14
12
23
19
A2
20
14
11
31
23
B1
23
19
32
28
B2
16
18
12
11
28
29
13
11
13
20
26
16
16
24
24
E1
14
11
20
17
E2
15
13
19
22
34
TOTAL (BASE)
100
100
100
100
200
200
11
Illiterate
Literate but no Schooling

Upto 4 Years of School
3
8
13
26
17
23
3
8
12
28
25
15
6
7
13
31
21
12
5
7
9
32
25
10
9
15
26
57
38
35
8
15
21
60
50
25
5
100
5
100
7
100
9
100
12
200
14
200
5-9 Years of School

10th - 12th Class
Less than Graduate
Degree or PG (General)
Degree or PG (Technical)
The details about sample profile is given below:

SAMPLE PROFILE
RURAL
No
%
URBAN
No
%
COMBINED
No
%
132
68
66
34
102
98
51
49
234
166
58.5
41.5
48
24
56
28
104
26
19 - 30 Years
31 - 45 Years
75
43
37.5
21.5
82
34
41
17
157
77
39.25
19.25
46 - 60 Years
22
11
21
10.5
43
10.75
61 and above
12
3.5
19
4.75
5-9 Years of School

10th - 12th Class
Less than Graduate
9
6
16
25
54
42
38
4.5
3
8
12.5
27
21
19
6
11
14
22
63
46
22
3
5.5
7
11
31.5
23
11
15
17
30
47
117
88
60
3.75
4.25
7.5
11.75
29.25
22
15
10
16
26
6.5
VARIABLES
GENDER
Male
Female
AGE
10 - 18 Years
EDUCATION
Illiterate
OCCUPATION
12
Unskilled/Agri Labourer
Skilled Worker/Artisan
Petty Traders
Shop Owners
Busi. with empl. none/Small fmer
Busi. with empl. 1-9 /Med fmer 1
Busi. with empl. 10 & + /Med. Fmer 2
Self-employed professional
Clerical/Salesman
Supervisory level
Jr. officer/Exe./Large farmer1
Sr.officer/Sr. Exe/Large famer 2
Student
Housewife
Unemployed/Retired/Dependent
15
12
14
16
13
8
12
11
9
6
8
14
36
24
2
7.5
6
7
8
6.5
4
6
5.5
4.5
3
4
7
18
12
1
18
11
9
16
10
8
12
8
11
9
18
13
36
20
1
9
5.5
4.5
8
5
4
6
4
5.5
4.5
9
6.5
18
10
0.5
33
23
23
32
23
16
24
19
20
15
26
27
72
44
3
8.25
5.75
5.75
8
5.75
4
6
4.75
5
3.75
6.5
6.75
18
11
0.75
16
34
42
34
22
16
12
24
8
17
21
17
11
8
6
12
26
20
18
23
24
32
25
32
13
10
9
11.5
12
16
12.5
16
42
54
60
57
46
48
37
56
10.5
13.5
15
14.25
11.5
12
9.25
14
24
12
16
40
10
48
24
45
22.5
93
23.25
56
28
78
39
134
33.5
85
42.5
88
44
173
43.25
4.5
13
3.25
TV
92
46
98
49
190
47.5
NO TV
108
54
102
51
210
52.5
12
8
72
6
4
36
88
4
6
44
2
3
100
12
78
25
3
19.5
200
100.0
200
100.0
400
100.0
A1
A2
B1
B2
C
D
E1
E2
RADIO OWNERSHIP
AM/MW ONLY
FM ONLY
MW WITH FM
MOBILE FM
CAR FM
OWNERSHIP OF TV
OWNERSHIP OF CABLE
Cable
DTH
No Cable/DTH
TOTAL (BASE)
4.
Radio listening pattern

13
Normal listening to radio

In the Radio Households listening to radio among rural respondents was slightly
higher (71.5 per cent) than urban respondents (62.0 per cent). However, in the combined,
urban / rural areas as many as 66.75 per cent respondents reported listening to radio.
RADIO LISTENING
VARIABLES
RURAL
BASE No
URBAN
BASE No
%
COMBINED
BASE No
%
GENDER
Male
Female
132
68
97
46
73.5
67.6
102
98
68
56
66.7
57.1
234
166
165
102
64.43
40.52
10 - 18 Years
19 - 30 Years
31 - 45 Years
46 - 60 Years
48
75
43
22
29
60
31
15
60.4
80.0
72.1
68.2
56
82
34
21
36
53
18
13
64.3
64.6
52.9
61.9
104
157
77
43
65
113
49
28
57.24
58.88
62.69
58.02
61 and above
12
66.7
57.1
19
12
46.51
55.6
33.3
15
57.24
Less than Graduate

6
16
25
54
42
38
3
12
18
38
34
28
50.0
75.0
72.0
70.4
81.0
73.7
11
14
22
63
46
22
5
8
12
41
34
13
45.5
57.1
54.5
65.1
73.9
59.1
17
30
47
117
88
60
8
20
30
79
68
41
58.88
62.69
58.02
46.51
62.69
58.02
10
50.0
16
56.3
26
14
46.51
16
34
11
24
68.8
70.6
26
20
16
9
61.5
45.0
42
54
27
33
70.13
55.26
42
34
22
16
12
24
200
34
28
16
9
7
14
143
81.0
82.4
72.7
56.3
58.3
58.3
71.5
18
23
24
32
25
32
200
8
14
18
22
19
18
124
44.4
60.9
75.0
68.8
76.0
56.3
62.0
60
57
46
48
37
56
400
42
42
34
31
26
32
267
57.35
67.42
55.38
53.41
51.61
53.33
66.75
AGE
EDUCATION
Illiterate
5-9 Years of School
10th - 12th Class
SOCIO-ECONOMIC CLASSIFICATION
(SEC)
A1
A2
B1
B2
C
D
E1
E2
TOTAL (BASE)
14
4.2
Normal timings of radio listening

The normal peak hour of listening radio in rural areas in between 7.00 PM to 7.30
PM (41.0%) as revealed by data and in urban areas it is in between 6.30 PM to 7.00 PM i.e.
44.7%. As a whole, the peak hour of radio listening is 6.30 PM to 7.00 PM (40.3%) followed by
7.00 PM to 7.30 PM (40.0%).
NORMAL TIMINGS OF LISTENING TO RADIO BY AREA

RURAL
Time
URBAN
COMBINED
No
No
No
06.30 - 07.00 AM
07.00 - 07.30 AM
07.30 - 08.00 AM
21
25
13
10.5
12.5
6.5
14
14
34
7.0
7.0
17.0
35
39
47
8.8
9.8
11.8
08.00 - 08.30 AM
08.30 - 09.00 AM
09.00 - 09.30 AM
23
16
18
11.5
8.0
9.0
31
45
32
15.5
22.5
16.0
54
61
50
13.5
15.3
12.5
09.30 - 10.00 AM
10.00 - 10.30 AM
23
13
11.5
6.5
14
15
7.0
7.5
37
28
9.3
7.0
10.30 - 11.00 AM
18
9.0
11
5.5
29
7.3
11.00 - 11.30 AM
11.30 - 12.00
15
19
7.5
9.5
23
15
11.5
7.5
38
34
9.5
8.5
12.00 - 12.30 PM
12.30 - 01.00 PM
01.00 - 01.30 PM
34
23
28
17.0
11.5
14.0
23
34
27
11.5
17.0
13.5
57
57
55
14.3
14.3
13.8
01.30 - 02.00 PM
23
11.5
19
9.5
42
10.5
02.00 - 02.30 PM
02.30 - 03.00 PM
21
31
10.5
15.5
29
31
14.5
15.5
50
62
12.5
15.5
03.00 - 03.30 PM
34
17.0
11
5.5
45
11.3
03.30 - 04.00 PM
43
21.5
34
17.0
77
19.3
04.00 - 04.30 PM
54
27.0
46
23.0
100
25.0
04.30 - 05.00 PM
05.00 - 05.30 PM
66
71
33.0
35.5
76
45
38.0
22.5
142
116
35.5
29.0
05.30 - 06.00 PM
35
17.5
79
39.5
114
28.5
06.00 - 06.30 PM
75
37.5
45
22.5
120
30.0
06.30 - 07.00 PM
07.00 - 07.30 PM
79
82
39.5
41.0
82
78
41.0
39.0
161
160
40.3
40.0
07.30 - 08.00 PM
76
38.0
67
33.5
143
35.8
15
08.00 - 08.30 PM
45
22.5
35
17.5
80
20.0
08.30 - 09.00 PM
35
17.5
53
26.5
88
22.0
09.00 - 09.30 PM
28
14.0
36
18.0
64
16.0
09.30 - 10.00 PM
21
10.5
41
20.5
62
15.5
10.00 - 10.30 PM
23
11.5
29
14.5
52
13.0
10.30 - 11.00 PM
19
9.5
18
9.0
37
9.3
After 11.00 PM
16
8.0
17
8.5
33
8.3
200
100.0
200
100.0
400
100.0
BASE
4.3
Frequency of listening/Weekly reach to all the channels

AIR, Allahabad is broadcasting/relaying in AM transmitter with local variation
programmes daily from 6.00 AM 11.00 AM (1st transmission), 12.00 5.30 PM (2nd
transmission), 6.15 PM to 11.00 PM (3rd transmission).
Primary channel reaches at 16.9% listeners daily (6-7 days) whereas 30.0% listeners
listen frequently and 44.2% occasionally. .
FREQUENCY OF LISTENING TO PRIMARY CHANNEL

BASE
6-7 days
3-5 days
1-2 days
VARIABLES
No
%
No
%
No
%
Rarely/never
No
%
GENDER
Male
Female
165
29
17.6
47
28.5
73
44.2
16
9.7
102
16
15.7
33
32.4
45
44.1
7.8
10 - 18 Years
19 - 30 Years
31 - 45 Years
65
13
20.0
19
29.2
28
43.1
7.7
113
49
17
7
15.0
14.3
34
15
30.1
30.6
51
24
45.1
49.0
11
3
9.7
6.1
46 - 60 Years
28
17.9
28.6
10
35.7
17.9
61 and above
12
25.0
33.3
41.7
0.0
7
8
2
2
28.6
25.0
2
1
28.6
12.5
3
5
42.9
62.5
0
0
0.0
0.0
AGE
EDUCATION
Illiterate
16
20
30
4
5
20.0
16.7
4
11
20.0
36.7
9
12
45.0
40.0
3
2
15.0
6.7
10th - 12th Class

Less than Graduate
79
16
20.3
28
35.4
27
34.2
10.1
68
41
9
6
13.2
14.6
19
12
27.9
29.3
32
22
47.1
53.7
8
1
11.8
2.4
14
7.1
21.4
57.1
14.3
A1
27
22.2
10
37.0
22.2
18.5
A2
B1
33
15.2
11
33.3
15
45.5
6.1
42
42
5
8
11.9
19.0
12
10
28.6
23.8
24
20
57.1
47.6
1
4
2.4
9.5
34
17.6
11
32.4
17
50.0
0.0
31
26
32
267
5
5
5
45
16.1
19.2
15.6
16.9
12
6
8
80
38.7
23.1
25.0
30.0
9
12
15
118
29.0
46.2
46.9
44.2
5
3
4
24
16.1
11.5
12.5
9.0
5-9 Years of School
(SEC)
B2
C
D
E1
E2
TOTAL (BASE)
4.4
Actual Listening to Primary Channel by Variables
It is asked to the listeners that they have listened primary channel on the previous day,
62.2 per cent respondents said they had listened on the previous day.
Area wise, more Urban respondents 65.3 per cent reported listening than Rural
respondents 59.4 per cent.
Gender wise, slightly higher 62.4 per cent male respondents reported listening against
61.8 per cent female respondents.
ACTUAL LISTENING TO PRIMARY CHANNEL BY VARIABLES
VARIABLES
RURAL
BASE No
URBAN
BASE No
%
COMBINED
BASE No %
GENDER
Male
97
56
57.7
68
47
69.1
165
103 62.4
Female
46
29
63.0
56
34
60.7
102
63 61.8
10 - 18 Years
19 - 30 Years
31 - 45 Years
46 - 60 Years
29
60
31
15
13
38
21
8
44.8
63.3
67.7
53.3
36
53
18
13
23
38
11
7
63.9
71.7
61.1
53.8
65
113
49
28
36
76
32
15
AGE
17
55.4
67.3
65.3
53.6
61 and above
62.5
50.0
12
58.3
40.0
50.0
42.9
3
12
1
7
33.3
58.3
5
8
2
5
40.0
62.5
8
20
3 37.5
12 60.0
5-9 Years of School

10th - 12th Class
Less than Graduate
18
38
10
25
55.6
65.8
12
41
8
27
66.7
65.9
30
79
18 60.0
52 65.8
34
28
23
15
67.6
53.6
34
13
26
7
76.5
53.8
68
41
49 72.1
22 53.7
40.0
55.6
14
11
24
7
12
63.6
50.0
16
9
12
7
75.0
77.8
27
33
19 70.4
19 57.6
34
28
16
9
7
14
143
22
19
11
5
3
6
85
64.7
67.9
68.8
55.6
42.9
42.9
59.4
8
14
18
22
19
18
124
5
10
12
15
11
9
81
62.5
71.4
66.7
68.2
57.9
50.0
65.3
42
42
34
31
26
32
267
27
29
23
20
14
15
166
EDUCATION
Illiterate
50.0
SOCIO-ECONOMIC CLASSIFICATION (SEC)
A1
A2
B1
B2
C
D
E1
E2
TOTAL (BASE)
5.
5.1
64.3
69.0
67.6
64.5
53.8
46.9
62.2
Programme ratings and Reception quality

Programme Rating (Rural)
The respondents were asked to name the programmes they had actually listened to the
previous day and they were marked in a list of programme- sheet enclosed. In the rural area,
On the basis of that, highest actual listening for the day was the programme Chitrapatt
Sangeet ) at 09.30 AM in the Morning (46.0 per cent) and the other was Hindi Samachar
at 06.05PM in the evening (45.5 per cent).
TOP TEN IN RURAL AREA
9.30 AM
6.05 PM
12.30 PM
1.15 PM
12.30 PM
7.20 AM
5.15 PM
6.50 PM
7.00 AM
Chitrapatt Sangeet
Hindi Samachar
Anurodh Apka
Grihlaxmi
Film Sangeet
Pradeshik Samachar
Yuv Vani
Krishi Jagat
Hindi Samachar
ALL DAYS
ALL DAYS
FRIDAY
FRIDAY
SUNDAY
ALL DAYS
ALL DAYS
SUNDAY
ALL DAYS
18
200
200
100
100
100
200
200
100
200
92
91
45
45
44
87
86
43
84
46.0
45.5
45.0
45.0
44.0
43.5
43.0
43.0
42.0
3.00 PM
5.2
Film Sangeet
FRIDAY
100
42
42.0
Programme Rating (Urban)

In the urban area, highest actual listening for the day was the programme Hindi
Samachar at 06.05PM in the evening (44.0 per cent) and the other was Film Sangeet at
12.30 PM in the Noon (41.0 per cent).
TOP TEN IN URBAN AREA
6.05 PM Hindi Samachar
ALL DAYS
200
88
44.0
12.30 PM Film Sangeet
SUNDAY
100
41
41.0
9.30 AM Chitrapatt Sangeet
ALL DAYS
200
79
39.5
5.15 PM Yuv Vani
ALL DAYS
200
78
39.0
3.00 PM Anurodh Apka
SUNDAY
100
38
38.0
7.00 AM Hindi Samachar
ALL DAYS
200
73
36.5
FRIDAY
100
34
34.0
1.15 PM Grihlaxmi
FRIDAY
100
34
34.0
FRIDAY
100
34
34.0
8.00 PM Sabras
FRIDAY
100
32
32.0
5.3
Programmes Ratings (Combined)

In combined, highest actual listening for the day was the programme Hindi Samachar
at 06.05PM in the evening (44.8 per cent) and the other was Chitrapatt Sangeet (Film
music programme) at 09.30 AM in the Morning (42.8 per cent).
PROGRAMMES RATINGS (TOP TEN) PRIMARY CHANNEL
ORDER
TIME
6.05 PM
PROGRAMMES
BASE
NO.
Hindi Samachar
400
179
44.8
9.30 AM
Chitrapatt Sangeet
400
171
42.8
12.30 PM
Film Sangeet
200
85
42.5
5.15 PM
Yuv Vani
400
164
41.0
12.30 PM
Anurodh Apka
200
79
39.5
1.15 PM
Grihlaxmi
200
79
39.5
7.00 AM
Hindi Samachar
400
157
39.3
3.00 PM
Film Sangeet
200
76
38.0
19
7.20 AM
Pradeshik Samachar
400
141
35.3
10
6.50 PM
Krishi Jagat
200
70
35.0
5.4
The Estimated Number of Listeners (1% of listeners)
1.
Total Population Covered
33.30 lakh
2.
Average Family Size
6.5 persons.
3.
Number of Households
33.30/ 6.5 = 5.12 lakh.
4.
Percentage of Radio Households
21.4%.
5.
Estimated radio Households
5.12 x 21.4% = 1.09 lakh.
6.
Population in Radio Households
1.09 lakh x 6.5 = 7.08 lakh.
7.
1% Listening
7.08/100 = 0.07 lakh
5.5
Opinion on the reception quality

In order to assess the reception quality of AIR, Allahabad in the coverage zone, all
respondents were asked to state their opinion on the reception quality of AIR, Allahabad. The
data revealed that a clear maximum number of respondents (47.0%) opined that reception
quality of AIR was good while (9.0%) were of the view that the reception quality was poor.
TABLE No.8
OPINION ON RECEPTION QUALITY OF PRIMARY CHANNEL
PRIMARY CHANNEL
VERY GOOD GOOD

BASE NO.
% NO. %
POOR NO OPINION
NO. %
NO.
%
RURAL
200
64
32
106
53
21 10.5
4.5
URBAN
200
98
49
82
41
15
7.5
2.5
COMBINED
400
162
40.5 188 47.0 36
9.0
14
3.5
6.
Suggestions
20
1.
2.
3.
4.
5.
6.
7.
8.
In rural programme, like agriculture, peoples of rural area may be given privilege to take
part.
There should be programme on self-employment scheme. The young peoples desired
to listen career-oriented programmes giving information about self- employment,
technical education and employment in various organizations.
Proper care should be taken during power cut as it affects the reception quality and
create irk among listeners.
Role of modern equipment and technology in the field of agriculture may be broadcast.
Table No. 1
SAMPLE PROFILE
RURAL
No
%
URBAN
No
%
COMBINED
No
%
132
68
66
34
102
98
51
49
234
166
58.5
41.5
48
24
56
28
104
26
19 - 30 Years
31 - 45 Years
75
43
37.5
21.5
82
34
41
17
157
77
39.25
19.25
46 - 60 Years
22
11
21
10.5
43
10.75
61 and above
12
3.5
19
4.75
5-9 Years of School

10th - 12th Class
Less than Graduate
9
6
16
25
54
42
38
4.5
3
8
12.5
27
21
19
6
11
14
22
63
46
22
3
5.5
7
11
31.5
23
11
15
17
30
47
117
88
60
3.75
4.25
7.5
11.75
29.25
22
15
10
16
26
6.5
15
12
14
7.5
6
7
18
11
9
9
5.5
4.5
33
23
23
8.25
5.75
5.75
VARIABLES
GENDER
Male
Female
AGE
10 - 18 Years
EDUCATION
Illiterate
OCCUPATION
Unskilled/Agri Labourer
Skilled Worker/Artisan
Petty Traders
21
Shop Owners
Busi. with empl. none/Small fmer
Busi. with empl. 1-9 /Med fmer 1
Busi. with empl. 10 & + /Med. Fmer 2
Self-employed professional
Clerical/Salesman
Supervisory level
Jr. officer/Exe./Large farmer1
Sr.officer/Sr. Exe/Large famer 2
Student
Housewife
Unemployed/Retired/Dependent
16
13
8
12
11
9
6
8
14
36
24
2
8
6.5
4
6
5.5
4.5
3
4
7
18
12
1
16
10
8
12
8
11
9
18
13
36
20
1
8
5
4
6
4
5.5
4.5
9
6.5
18
10
0.5
32
23
16
24
19
20
15
26
27
72
44
3
8
5.75
4
6
4.75
5
3.75
6.5
6.75
18
11
0.75
16
34
42
34
22
16
12
24
8
17
21
17
11
8
6
12
26
20
18
23
24
32
25
32
13
10
9
11.5
12
16
12.5
16
42
54
60
57
46
48
37
56
10.5
13.5
15
14.25
11.5
12
9.25
14
24
12
16
40
10
48
24
45
22.5
93
23.25
56
28
78
39
134
33.5
85
42.5
88
44
173
43.25
4.5
13
3.25
TV
92
46
98
49
190
47.5
NO TV
108
54
102
51
210
52.5
12
8
72
6
4
36
88
4
6
44
2
3
100
12
78
25
3
19.5
200
100
200
100
400
100
A1
A2
B1
B2
C
D
E1
E2
RADIO OWNERSHIP
AM/MW ONLY
FM ONLY
MW WITH FM
MOBILE FM
CAR FM
OWNERSHIP OF TV
OWNERSHIP OF CABLE
Cable
DTH
No Cable/DTH
TOTAL (BASE)
22
Table No. 2
RADIO LISTENING
VARIABLES
RURAL
BASE No
%
URBAN
BASE No
%
COMBINED
BASE No
%
GENDER
Male
Female
132
68
97
46
73.5
67.6
102
98
68
56
66.7
57.1
234
166
165
102
64.43
40.52
10 - 18 Years
19 - 30 Years
31 - 45 Years
46 - 60 Years
61 and above
48
75
43
22
29
60
31
15
60.4
80.0
72.1
68.2
56
82
34
21
36
53
18
13
64.3
64.6
52.9
61.9
104
157
77
43
65
113
49
28
57.24
58.88
62.69
58.02
12
66.7
57.1
19
12
46.51
9
6
16
25
54
42
38
5
3
12
18
38
34
28
55.6
50.0
75.0
72.0
70.4
81.0
73.7
6
11
14
22
63
46
22
2
5
8
12
41
34
13
33.3
45.5
57.1
54.5
65.1
73.9
59.1
15
17
30
47
117
88
60
7
8
20
30
79
68
41
57.24
58.88
62.69
58.02
46.51
62.69
58.02
10
50.0
16
56.3
26
14
46.51
16
34
11
24
68.8
70.6
26
20
16
9
61.5
45.0
42
54
27
33
70.13
55.26
AGE
EDUCATION
Illiterate
5-9 Years of School
10th - 12th Class
Less than Graduate
(SEC)
A1
A2
23
B1
B2
C
D
E1
E2
TOTAL (BASE)
42
34
22
16
12
24
200
34
28
16
9
7
14
143
81.0
82.4
72.7
56.3
58.3
58.3
71.5
18
23
24
32
25
32
200
8
14
18
22
19
18
124
44.4
60.9
75.0
68.8
76.0
56.3
62.0
60
57
46
48
37
56
400
42
42
34
31
26
32
267
57.35
67.42
55.38
53.41
51.61
53.33
58.33
TABLE No.3
NORMAL TIMINGS OF LISTENING TO RADIO BY AREA
RURAL
Time
URBAN
COMBINED
No
No
No
06.30 - 07.00 AM
21
10.5
14
7.0
35
8.8
07.00 - 07.30 AM
07.30 - 08.00 AM
25
13
12.5
6.5
14
34
7.0
17.0
39
47
9.8
11.8
08.00 - 08.30 AM
23
11.5
31
15.5
54
13.5
08.30 - 09.00 AM
09.00 - 09.30 AM
16
18
8.0
9.0
45
32
22.5
16.0
61
50
15.3
12.5
09.30 - 10.00 AM
23
11.5
14
7.0
37
9.3
10.00 - 10.30 AM
10.30 - 11.00 AM
11.00 - 11.30 AM
13
18
15
6.5
9.0
7.5
15
11
23
7.5
5.5
11.5
28
29
38
7.0
7.3
9.5
11.30 - 12.00
12.00 - 12.30 PM
19
34
9.5
17.0
15
23
7.5
11.5
34
57
8.5
14.3
12.30 - 01.00 PM
23
11.5
34
17.0
57
14.3
01.00 - 01.30 PM
28
14.0
27
13.5
55
13.8
01.30 - 02.00 PM
23
11.5
19
9.5
42
10.5
02.00 - 02.30 PM
21
10.5
29
14.5
50
12.5
02.30 - 03.00 PM
31
15.5
31
15.5
62
15.5
03.00 - 03.30 PM
03.30 - 04.00 PM
34
43
17.0
21.5
11
34
5.5
17.0
45
77
11.3
19.3
04.00 - 04.30 PM
54
27.0
46
23.0 100 25.0
04.30 - 05.00 PM
66
33.0
76
38.0 142 35.5
05.00 - 05.30 PM
71
35.5
45
22.5 116 29.0
24
05.30 - 06.00 PM
35
17.5
79
39.5 114 28.5
06.00 - 06.30 PM
75
37.5
45
22.5 120 30.0
06.30 - 07.00 PM
79
39.5
82
41.0 161 40.3
07.00 - 07.30 PM
82
41.0
78
39.0 160 40.0
07.30 - 08.00 PM
76
38.0
67
33.5 143 35.8
08.00 - 08.30 PM
45
22.5
35
17.5
80
20.0
08.30 - 09.00 PM
35
17.5
53
26.5
88
22.0
09.00 - 09.30 PM
28
14.0
36
18.0
64
16.0
09.30 - 10.00 PM
21
10.5
41
20.5
62
15.5
10.00 - 10.30 PM
10.30 - 11.00 PM
23
19
11.5
9.5
29
18
14.5
9.0
52
37
13.0
9.3
After 11.00 PM
16
8.0
17
8.5
33
8.3
BASE
200
25
100.0 200 100.0 400 100.0
TABLE No. 4(R)

BASE
6-7 days
3-5 days
VARIABLES
1-2 days
Rarely/Never
No
No
No
No
GENDER
Male
Female
97
46
18
8
18.6
17.4
27
15
27.8
32.6
48
21
49.5
45.7
4
2
4.1
4.3
10 - 18 Years
19 - 30 Years
31 - 45 Years
29
60
31
7
8
5
24.1
13.3
16.1
9
17
9
31.0
28.3
29.0
11
33
16
37.9
55.0
51.6
2
2
1
6.9
3.3
3.2
46 - 60 Years
15
26.7
26.7
40.0
6.7
61 and above
25.0
37.5
37.5
0.0
Illiterate
5
3
12
18
2
1
3
3
40.0
33.3
25.0
16.7
2
0
2
5
40.0
0.0
16.7
27.8
1
2
5
9
20.0
66.7
41.7
50.0
0
0
2
1
0.0
0.0
16.7
5.6
10th - 12th Class

Less than Graduate
38
34
8
5
21.1
14.7
15
8
39.5
23.5
15
19
39.5
55.9
0
2
0.0
5.9
28
14.3
32.1
15
53.6
0.0
0.0
20.0
60.0
20.0
11
27.3
45.5
18.2
9.1
24
34
4
5
16.7
14.7
7
9
29.2
26.5
12
20
50.0
58.8
1
0
4.2
0.0
AGE
EDUCATION
5-9 Years of School

A1
A2
B1
26
B2
C
D
E1
E2
28
16
9
7
14
143
TOTAL (BASE)
6
3
1
2
2
26
21.4
18.8
11.1
28.6
14.3
6
6
4
1
4
42
18.2
21.4
37.5
44.4
14.3
28.6
29.4
15
7
3
3
7
69
TABLE No. 4(U)

BASE
6-7 days
3-5 days
VARIABLES
53.6
43.8
33.3
42.9
50.0
48.3
1-2 days
1
0
1
1
1
6
3.6
0.0
11.1
14.3
7.1
4.2
Rarely/never
No
No
No
No
GENDER
Male
Female
68
56
11
8
16.2
14.3
20
18
29.4
32.1
25
24
36.8
42.9
12
6
17.6
10.7
10 - 18 Years
19 - 30 Years
31 - 45 Years
46 - 60 Years
36
53
18
13
6
9
2
1
16.7
17.0
11.1
7.7
10
17
6
4
27.8
32.1
33.3
30.8
17
18
8
4
47.2
34.0
44.4
30.8
3
9
2
4
8.3
17.0
11.1
30.8
61 and above
25.0
25.0
50.0
0.0
Illiterate
2
5
8
12
0
1
1
2
0.0
20.0
12.5
16.7
0
1
2
6
0.0
20.0
25.0
50.0
2
3
4
3
100.0
60.0
50.0
25.0
0
0
1
1
0.0
0.0
12.5
8.3
AGE
EDUCATION
5-9 Years of School
27
10th - 12th Class

Less than Graduate
41
34
13
8
4
2
19.5
11.8
15.4
13
11
3
31.7
32.4
23.1
12
13
7
29.3
38.2
53.8
8
6
1
19.5
17.6
7.7
11.1
22.2
55.6
11.1
16
9
8
14
18
22
19
18
124
3
1
0
2
3
4
3
3
19
18.8
11.1
0.0
14.3
16.7
18.2
15.8
16.7
15.3
5
4
3
4
5
8
5
4
38
31.3
44.4
37.5
28.6
27.8
36.4
26.3
22.2
30.6
4
3
4
5
10
6
9
8
49
25.0
33.3
50.0
35.7
55.6
27.3
47.4
44.4
39.5
4
1
1
3
0
4
2
3
18
25.0
11.1
12.5
21.4
0.0
18.2
10.5
16.7
14.5
A1
A2
B1
B2
C
D
E1
E2
TOTAL (BASE)
TABLE No. 4(C)

BASE
VARIABLES
6-7 days
3-5 days
1-2 days
Rarely/never
No
No
No
No
GENDER
Male
Female
165
102
29
16
17.6
15.7
47
33
28.5
32.4
73
45
44.2
44.1
16
8
9.7
7.8
10 - 18 Years
65
13
20.0
19
29.2
28
43.1
7.7
19 - 30 Years
113
17
15.0
34
30.1
51
45.1
11
9.7
AGE
28
31 - 45 Years
46 - 60 Years
49
28
7
5
14.3
17.9
15
8
30.6
28.6
24
10
49.0
35.7
3
5
6.1
17.9
61 and above
12
25.0
33.3
41.7
0.0
Illiterate
28.6
28.6
42.9
0.0

8
20
30
79
68
2
4
5
16
9
25.0
20.0
16.7
20.3
13.2
1
4
11
28
19
12.5
20.0
36.7
35.4
27.9
5
9
12
27
32
62.5
45.0
40.0
34.2
47.1
0
3
2
8
8
0.0
15.0
6.7
10.1
11.8
41
14.6
12
29.3
22
53.7
2.4
14
7.1
21.4
57.1
14.3
A1
A2
B1
B2
C
D
27
33
42
42
34
31
6
5
5
8
6
5
22.2
15.2
11.9
19.0
17.6
16.1
10
11
12
10
11
12
37.0
33.3
28.6
23.8
32.4
38.7
6
15
24
20
17
9
22.2
45.5
57.1
47.6
50.0
29.0
5
2
1
4
0
5
18.5
6.1
2.4
9.5
0.0
16.1
E1
E2
26
32
267
5
5
45
19.2
15.6
16.9
6
8
80
23.1
25.0
30.0
12
15
118
46.2
46.9
44.2
3
4
24
11.5
12.5
9.0
EDUCATION
5-9 Years of School

10th - 12th Class
Less than Graduate
TOTAL (BASE)
29
TABLE No. 5
ACTUAL LISTENING TO PRIMARY CHANNEL BY VARIABLES
VARIABLES
RURAL
BASE No
URBAN
BASE No
%
COMBINED
BASE No %
GENDER
Male
Female
97
46
56
29
57.7
63.0
68
56
47
34
69.1
60.7
165
102
103 62.4
63 61.8
10 - 18 Years
19 - 30 Years
31 - 45 Years
46 - 60 Years
29
60
31
15
13
38
21
8
44.8
63.3
67.7
53.3
36
53
18
13
23
38
11
7
63.9
71.7
61.1
53.8
65
113
49
28
36
76
32
15
55.4
67.3
65.3
53.6
61 and above
62.5
50.0
12
58.3
5-9 Years of School
5
3
12
18
2
1
7
10
40.0
33.3
58.3
55.6
2
5
8
12
1
2
5
8
50.0
40.0
62.5
66.7
7
8
20
30
3
3
12
18
42.9
37.5
60.0
60.0
10th - 12th Class

Less than Graduate
38
34
28
25
23
15
65.8
67.6
53.6
41
34
13
27
26
7
65.9
76.5
53.8
79
68
41
52 65.8
49 72.1
22 53.7
40.0
55.6
14
50.0
11
24
34
28
16
9
7
14
143
7
12
22
19
11
5
3
6
85
63.6
50.0
64.7
67.9
68.8
55.6
42.9
42.9
59.4
16
9
8
14
18
22
19
18
124
12
7
5
10
12
15
11
9
81
75.0
77.8
62.5
71.4
66.7
68.2
57.9
50.0
65.3
27
33
42
42
34
31
26
32
267
19
19
27
29
23
20
14
15
166
70.4
57.6
64.3
69.0
67.6
64.5
53.8
46.9
62.2
AGE
EDUCATION
Illiterate
A1
A2
B1
B2
C
D
E1
E2
TOTAL (BASE)
30
S.NO
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
TIME
5.55 AM.
6.00 AM.
6.05 AM.
6.20 AM.
6.30 AM.
6.35 AM.
6.45 AM
7.00 AM
7.05 AM
7.20 AM
7.31 AM
7.46 AM
8.00 AM
8.15 AM
8.30 AM
8.50 AM
9.05 AM
9.15 AM
9.15 AM
9.30 AM
TABLE 6.1
ACTUAL LISTENING TO PRIMARY CHANNEL PROGRAMMES: AREA-WISE
Days
of
B'cast
RURAL
URBAN
PROGRAMMES
BASE No % BASE No %
1 0.5
VANDE MATRAM/MANGAL DHAWANI
ALL DAYS 200 6 3.0 200
8 4.0
Hindi Samachar
ALL DAYS 200 13 6.5 200
Aradhana
ALL DAYS 200 21 10.5 200 19 9.5
100 27 27.0 100 25 25.0
Gandhi Charcha
FRIDAY
100 21 21.0 100 11 11.0
Gaurav Grantho se
SUNDAY
Krishi Jagat
ALL DAYS 200 79 39.5 200 24 12.0
Swasthya Charcha
ALL DAYS 200 38 19.0 200 46 23.0
Hindi Samachar
ALL DAYS 200 84 42.0 200 73 36.5
RamCharit Manas
ALL DAYS 200 42 21.0 200 23 11.5
Pradeshik Samachar
ALL DAYS 200 87 43.5 200 54 27.0
Spon. Prog.(Gillet Guard Surksha)
ALL DAYS 200 34 17.0 200 43 21.5
9 4.5
Sahstriya Sangeet
ALL DAYS 200 9 4.5 200
Samachar Prabhat
ALL DAYS 200 76 38.0 200 63 31.5
Morning News
ALL DAYS 200 23 11.5 200 53 26.5
Urdu Kariyakram
ALL DAYS 200 32 16.0 200 25 12.5
Khabarnama
ALL DAYS 200 11 5.5 200 22 11.0
Jile Ki Halchal
ALL DAYS 200 12 6.0 200 16 8.0
100 32 32.0 100 14 14.0
Spon. Prog.(Vodaphone Music Station)
FRIDAY
100 25 25.0 100 12 12.0
Spon. Prog.(Fair & Lovely)
SUNDAY
Chitrapatt Sangeet
ALL DAYS 200 92 46.0 200 79 39.5
32
COMBINED
BASE No
%
400 7
1.8
400 21
5.3
400 40 10.0
200 52 26.0
200 32 16.0
400 103 25.8
400 84 21.0
400 157 39.3
400 65 16.3
400 141 35.3
400 77 19.3
400 18
4.5
400 139 34.8
400 76 19.0
400 57 14.3
400 33
8.3
400 28
7.0
200 46 23.0
200 37 18.5
400 171 42.8
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
9.45 AM
Spon. Prog.(Wheel ki khusboo Aisi)
ALL DAYS 200
10.00 AM
ALL DAYS 200
10.05 AM
Hindi Samachar
Spon. Prog.(Ek Kadam Khushal Jindagi Ki
ore)
10.20 AM
Samudayik Gaan Shiksha
SUNDAY
11.00 AM
Lok Geet
SUNDAY
11.15 AM
Bal Sangh
SUNDAY
12.00 AM
English News
ALL DAYS
12.10 PM
Desh Gaan
ALL DAYS
12.30 PM
Anurodh Apka
FRIDAY
12.30 PM
Film Sangeet
SUNDAY
12.45 PM
Spon. Prog. (Meena Ki Duniya)
FRIDAY
1.00 PM
English News
ALL DAYS
1.05 PM
Hindi Samachar
ALL DAYS
1.10 PM
Elakai Khabre
ALL DAYS
1.15 PM
Grihlaxmi
FRIDAY
1.15 PM
Spon. Prog.(Nai Disha Ki ore)
SUNDAY
1.30 PM
Spon. Prog. (AIRTEL, Dil Jo Chahe)
SUNDAY
1.45 PM
Spon. Prog. (Fair & Lovely)
FRIDAY
2.00 PM
LOK GEET
ALL DAYS
2.15 PM
Spon.Prog. (Head & Shoulder)
ALL DAYS
2.30 PM
Dophar Samachar
ALL DAYS
3.00 PM
Film Sangeet
FRIDAY
3.00 PM
Anurodh Apka
SUNDAY
5.00 PM
Nanhi Duniya
FRIDAY
5.00 PM
Bal Gopal
SUNDAY
5.15 PM
Yuv Vani
ALL DAYS
6.05 PM
Hindi Samachar
ALL DAYS
33
SUNDAY
100
100
100
100
200
200
100
100
100
200
200
200
100
100
100
100
200
200
200
100
100
100
100
200
200
43 21.5 200
57 28.5 200
45 22.5 400 88
54 27.0 400 111
22.0
27.8
40
13
34
37
21
9
45
44
32
41
67
20
45
32
34
37
45
16
54
42
21
38
42
86
91
18
12
25
31
26
7
34
41
24
35
45
23
34
29
22
27
18
16
49
34
38
29
12
78
88
29.0
12.5
29.5
34.0
11.8
4.0
39.5
42.5
28.0
19.0
28.0
10.8
39.5
30.5
28.0
32.0
15.8
8.0
25.8
38.0
29.5
33.5
27.0
41.0
44.8
40.0
13.0
34.0
37.0
10.5
4.5
45.0
44.0
32.0
20.5
33.5
10.0
45.0
32.0
34.0
37.0
22.5
8.0
27.0
42.0
21.0
38.0
42.0
43.0
45.5
100
100
100
100
200
200
100
100
100
200
200
200
100
100
100
100
200
200
200
100
100
100
100
200
200
18.0
12.0
25.0
31.0
13.0
3.5
34.0
41.0
24.0
17.5
22.5
11.5
34.0
29.0
22.0
27.0
9.0
8.0
24.5
34.0
38.0
29.0
12.0
39.0
44.0
200
200
200
200
400
400
200
200
200
400
400
400
200
200
200
200
400
400
400
200
200
200
200
400
400
58
25
59
68
47
16
79
85
56
76
112
43
79
61
56
64
63
32
103
76
59
67
54
164
179
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
6.10 PM
Sanskrit Samachar
ALL DAYS 200
6.15 PM
Panchayat Ghar
ALL DAYS 200
6.30 PM
Spon. Prog.(Ariel Do Kadam)
FRIDAY
6.48 PM
Spon. Prog. (Pepsodent Nahle pe Dehla)
FRIDAY
6.48 PM
Spon Prog.
SUNDAY
6.50 PM
Krishi Jagat
SUNDAY
7.03 PM
Spon. Prog.(Lifebuoy-Ab koi Dar Nahi)
FRIDAY
7.18 PM
Advertisement
SUNDAY
7.31 PM
Sanskrit Varta
FRIDAY
7.31 PM
Hello Doctor
SUNDAY
7.45 PM
Sugam sangeet
FRIDAY
8.00 PM
Sabras
FRIDAY
8.00 PM
Patrika Kariyakram
SUNDAY
8.15 PM
Kavyanjali
FRIDAY
8.20 PM
Vidhan Mandal Samiksha
FRIDAY
8.30 PM
Sabras
ALL DAYS
8.45 PM
Hindi Samachar
ALL DAYS
9.00 PM
English News
ALL DAYS
9.15 PM
Urdu Samachar
ALL DAYS
9.30 PM
Rupak: Colour & Alekh
FRIDAY
9.30 PM
Ravivasriya Sangget Sabha
SUNDAY
10.30 PM
Shastriya Sangeet
FRIDAY
11.00 PM
English News
ALL DAYS
10.30 PM
Hindi Samachar
ALL DAYS
34
100
100
100
100
100
100
100
100
100
100
100
100
100
200
200
200
200
100
100
100
200
200
14
56
21
19
12
43
31
13
9
18
28
31
7
9
9
21
59
37
39
22
10
6
18
21
7.0
28.0
21.0
19.0
12.0
43.0
31.0
13.0
9.0
18.0
28.0
31.0
7.0
9.0
9.0
10.5
29.5
18.5
19.5
22.0
10.0
6.0
9.0
10.5
200
200
100
100
100
100
100
100
100
100
100
100
100
100
100
200
200
200
200
100
100
100
200
200
32
56
23
21
18
27
12
6
5
15
19
32
11
5
7
9
43
26
34
8
7
7
11
22
16.0
28.0
23.0
21.0
18.0
27.0
12.0
6.0
5.0
15.0
19.0
32.0
11.0
5.0
7.0
4.5
21.5
13.0
17.0
8.0
7.0
7.0
5.5
11.0
400 46
400 112
200 44
200 40
200 30
200 70
200 43
200 19
200 14
200 33
200 47
200 63
200 18
200 14
200 16
400 30
400 102
400 63
400 73
200 30
200 17
200 13
400 29
400 43
11.5
28.0
22.0
20.0
15.0
35.0
21.5
9.5
7.0
16.5
23.5
31.5
9.0
7.0
8.0
7.5
25.5
15.8
18.3
15.0
8.5
6.5
7.3
10.8
TABLE No. 6.2

ACTUAL LISTENING OF PRIMARY CHANNEL PROGRAMMES: DAY-WISE
Days
of
B'cast
S.NO
1
2
3
4
5
6
TIME
PROGRAMMES
5.55 AM. VANDE MATRAM/MANGAL DHAWANI
ALL DAYS
6.00 AM. Hindi Samachar
ALL DAYS
6.05 AM. Aradhana
ALL DAYS
6.20 AM. Gandhi Charcha
FRIDAY
6.30 AM. Gaurav Grantho se
SUNDAY
6.35 AM. Krishi Jagat
ALL DAYS
7
8
9
10
11
12
13
14
15
16
17
18
19
20
6.45 AM Swasthya Charcha
ALL DAYS
ALL DAYS
7.05 AM RamCharit Manas
ALL DAYS
7.20 AM Pradeshik Samachar
ALL DAYS
7.31 AM Spon. Prog.(Gillet Guard Surksha)
ALL DAYS
7.46 AM Sahstriya Sangeet
ALL DAYS
8.00 AM Samachar Prabhat
ALL DAYS
8.15 AM Morning News
ALL DAYS
8.30 AM Urdu Kariyakram
ALL DAYS
8.50 AM Khabarnama
ALL DAYS
9.05 AM Jile Ki Halchal
ALL DAYS
9.15 AM Spon. Prog.(Vodaphone Music Station)
FRIDAY
9.15 AM Spon. Prog.(Fair & Lovely)
SUNDAY
21
9.45 AM Spon. Prog.(Wheel ki khusboo Aisi)
35
SUNDAY
BASE
200
200
200
0
200
200
WEEKDAY
No % BASE
4 2.0 200
12 6.0 200
21 10.5 200
0 0.0 200
32 16.0 0
62 31.0 200
ALL DAYS
200
200
200
200
200
200
200
200
200
200
200
0
200
200
58
89
44
87
54
6
82
44
34
19
16
0
37
86
ALL DAYS
200
65 32.5 200
29.0
44.5
22.0
43.5
27.0
3.0
41.0
22.0
17.0
9.5
8.0
0.0
18.5
43.0
200
200
200
200
200
200
200
200
200
200
200
200
0
200
No
COMBINED
% BASE
3
1.5 400
9
4.5 400
19 9.5 400
52 26.0 200
0
0.0 200
41 20.5 400
26 13.0 400
68 34.0 400
21 10.5 400
54 27.0 400
23 11.5 400
12 6.0 400
57 28.5 400
32 16.0 400
23 11.5 400
14 7.0 400
12 6.0 400
46 23.0 200
0
0.0 200
85 42.5 400
No %
7 1.8
21 5.3
40 10.0
52 26.0
32 16.0
103 25.8
84 21.0
157 39.3
65 16.3
141 35.3
77 19.3
18 4.5
139 34.8
76 19.0
57 14.3
33 8.3
28 7.0
46 23.0
37 18.5
171 42.8
23 11.5 400 88 22.0
22
23
24
25
26
ALL DAYS
10.05 AM Spon. Prog.(Ek Kadam Khushal Jindagi Ki ore)
SUNDAY
10.20 AM Samudayik Gaan Shiksha
SUNDAY
11.00 AM Lok Geet
SUNDAY
11.15 AM Bal Sangh
SUNDAY
27
28
29
30
31
32
33
34
35
36
37
38
39
40
12.00 AM English News
ALL DAYS
12.10 PM Desh Gaan
ALL DAYS
FRIDAY
SUNDAY
12.45 PM Spon. Prog. (Meena Ki Duniya)
FRIDAY
1.00 PM English News
ALL DAYS
ALL DAYS
1.10 PM Elakai Khabre
ALL DAYS
1.15 PM Grihlaxmi
FRIDAY
1.15 PM Spon. Prog.(Nai Disha Ki ore)
SUNDAY
1.30 PM Spon. Prog. (AIRTEL, Dil Jo Chahe)
SUNDAY
1.45 PM Spon. Prog. (Fair & Lovely)
FRIDAY
2.00 PM LOK GEET
ALL DAYS
2.15 PM Spon.Prog. (Head & Shoulder)
ALL DAYS
41
42
43
44
45
46
2.30 PM Dophar Samachar
ALL DAYS
FRIDAY
SUNDAY
5.00 PM Nanhi Duniya
FRIDAY
5.00 PM Bal Gopal
SUNDAY
5.15 PM Yuv Vani
ALL DAYS
47
48
ALL DAYS
6.10 PM Sanskrit Samachar
ALL DAYS
36
200
200
200
200
200
71
58
25
59
68
200
200
0
200
0
200
200
200
0
200
200
0
200
200
26
9
0
85
0
42
67
24
0
61
56
0
41
17
35.5 200
29.0 0
12.5 0
29.5 0
34.0 0
13.0 200
4.5 200
0.0 200
42.5 0
0.0 200
21.0 200
33.5 200
12.0 200
0.0 200
30.5 0
28.0 0
0.0 200
20.5 200
8.5 200
200 64 32.0
0
0 0.0
200 59 29.5
0
0 0.0
200 54 27.0
200 102 51.0
200 107 53.5
200 27 13.5
200
200
0
200
0
200
200
200
40 20.0 400 111 27.8

0
0.0 200 58 29.0
0
0.0 200 25 12.5
0
0.0 200 59 29.5
0
0.0 200 68 34.0
21 10.5 400 47 11.8
7
3.5 400 16 4.0
79 39.5 200 79 39.5
0
0.0 200 85 42.5
56 28.0 200 56 28.0
34 17.0 400 76 19.0
45 22.5 400 112 28.0
19 9.5 400 43 10.8
79 39.5 200 79 39.5
0
0.0 200 61 30.5
0
0.0 200 56 28.0
64 32.0 200 64 32.0
22 11.0 400 63 15.8
15 7.5 400 32 8.0
39 19.5 400 103 25.8
76 38.0 200 76 38.0
0
0.0 200 59 29.5
67 33.5 200 67 33.5
0
0.0 200 54 27.0
62 31.0 400 164 41.0
72 36.0 400 179 44.8
19 9.5 400 46 11.5
49
50
51
52
53
6.15 PM Panchayat Ghar
ALL DAYS
6.30 PM Spon. Prog.(Ariel Do Kadam)
FRIDAY
6.48 PM Spon. Prog. (Pepsodent Nahle pe Dehla)
FRIDAY
6.48 PM Spon Prog.
SUNDAY
6.50 PM Krishi Jagat
SUNDAY
7.03 PM Spon. Prog.(Lifebuoy-Ab koi Dar Nahi)
FRIDAY
7.18 PM Advertisement
SUNDAY
56
57
58
59
60
61
62
63
64
65
66
67
7.31 PM Sanskrit Varta
FRIDAY
7.31 PM Hello Doctor
SUNDAY
7.45 PM Sugam sangeet
FRIDAY
8.00 PM Sabras
FRIDAY
8.00 PM Patrika Kariyakram
SUNDAY
8.15 PM Kavyanjali
FRIDAY
8.20 PM Vidhan Mandal Samiksha
FRIDAY
8.30 PM Sabras
ALL DAYS
ALL DAYS
ALL DAYS
9.15 PM Urdu Samachar
ALL DAYS
9.30 PM Rupak: Colour & Alekh
FRIDAY
68
69
70
71
9.30 PM Ravivasriya Sangget Sabha
SUNDAY
10.30 PM Shastriya Sangeet
FRIDAY
ALL DAYS
ALL DAYS
54
55
37
200
0
0
200
200
57
0
0
30
70
0
200
0
200
0
0
200
0
0
200
200
200
200
0
0
19
0
33
0
0
18
0
0
18
61
35
44
0
28.5 200
0.0 200
0.0 200
15.0 0
35.0 0
0.0 200
0
9.5
0.0 200
16.5 0
0.0 200
0.0 200
0
9.0
0.0 200
0.0 200
9.0 200
30.5 200
17.5 200
22.0 200
0.0 200
200
0
200
200
17
0
15
26
0
8.5
0.0 200
7.5 200
13.0 200
55 27.5 400 112 28.0

44 22.0 200 44 22.0
40 20.0 200 40 20.0
0
0.0 200 30 15.0
0
0.0 200 70 35.0
43 21.5 200 43 21.5
0
0.0 200 19 9.5
14 7.0 200 14 7.0
0
0.0 200 33 16.5
47 23.5 200 47 23.5
63 31.5 200 63 31.5
0
0.0 200 18 9.0
14 7.0 200 14 7.0
16 8.0 200 16 8.0
12 6.0 400 30 7.5
41 20.5 400 102 25.5
28 14.0 400 63 15.8
29 14.5 400 73 18.3
30 15.0 200 30 15.0
0
0.0 200 17 8.5
13 6.5 200 13 6.5
14 7.0 400 29 7.3
17 8.5 400 43 10.8
TABLE No. 6.3

ACTUAL LISTENING OF PRIMARY CHANNEL PROGRAMMES: GENDER-WISE
Days
of
B'cast
S.NO TIME
PROGRAMMES
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

6.05 AM. Aradhana
8.50 AM Khabarnama
MALE
BASE No
4
ALL DAYS 234
14
ALL DAYS 234
18
ALL DAYS 234
97
34
FRIDAY
137
19
SUNDAY
67
ALL DAYS 234
48
ALL DAYS 234
83
ALL DAYS 234
41
ALL DAYS 234
83
ALL DAYS 234
41
ALL DAYS 234
10
ALL DAYS 234
87
ALL DAYS 234
53
ALL DAYS 234
37
ALL DAYS 234
19
ALL DAYS 234
18
ALL DAYS 234
97
31
FRIDAY
137
19
SUNDAY
96
ALL DAYS 234
38
%
1.7
6.0
7.7
35.1
13.9
28.6
20.5
35.5
17.5
35.5
17.5
4.3
37.2
22.6
15.8
8.1
7.7
32.0
13.9
41.0
FEMALE
COMBINED
BASE No
% BASE No
%
166
7
3
1.8 400
1.8
166
7
4.2 400 21
5.3
166 22 13.3 400 40 10.0
103 18 17.5 200 52 26.0
63
13 20.6 200 32 16.0
166 36 21.7 400 103 25.8
166 36 21.7 400 84 21.0
54
74 137.0 288 157 54.5
166 24 14.5 400 65 16.3
166 58 34.9 400 141 35.3
166 36 21.7 400 77 19.3
166
8
4.8 400 18
4.5
166 52 31.3 400 139 34.8
166 23 13.9 400 76 19.0
166 20 12.0 400 57 14.3
166 14 8.4 400 33
8.3
166 10 6.0 400 28
7.0
103 15 14.6 200 46 23.0
63
18 28.6 200 37 18.5
166 75 45.2 400 171 42.8
ALL DAYS 234
137
137
137
50
69
34
13
32
21.4
29.5
24.8
9.5
23.4
166
166
63
63
63
38
42
24
12
27
22.9
25.3
38.1
19.0
42.9
400
400
200
200
200
88
111
58
25
59
22.0
27.8
29.0
12.5
29.5
ALL DAYS 234
SUNDAY
SUNDAY
11.00 AM Lok Geet
SUNDAY
26
27
28
29
30
31
32
33
34
35
36
37
38
39
11.15 AM Bal Sangh
SUNDAY
2.00 PM LOK GEET
ALL DAYS
137
234
234
97
137
97
234
234
234
97
137
137
97
234
37
23
9
42
56
34
46
73
24
46
34
34
38
36
27.0
9.8
3.8
43.3
40.9
35.1
19.7
31.2
10.3
47.4
24.8
24.8
39.2
15.4
63
166
166
103
63
103
166
166
166
103
63
63
103
166
31
24
7
37
29
22
30
39
19
33
27
22
26
27
49.2
14.5
4.2
35.9
46.0
21.4
18.1
23.5
11.4
32.0
42.9
34.9
25.2
16.3
200
400
400
200
200
200
400
400
400
200
200
200
200
400
68
47
16
79
85
56
76
112
43
79
61
56
64
63
34.0
11.8
4.0
39.5
42.5
28.0
19.0
28.0
10.8
39.5
30.5
28.0
32.0
15.8
ALL DAYS
12.10 PM Desh Gaan
ALL DAYS
FRIDAY
SUNDAY
FRIDAY
ALL DAYS
ALL DAYS
ALL DAYS
1.15 PM Grihlaxmi
FRIDAY
SUNDAY
SUNDAY
FRIDAY
40
41
42
43
44
45
ALL DAYS 234
ALL DAYS 234
FRIDAY
SUNDAY
FRIDAY
5.00 PM Bal Gopal
SUNDAY
16
53
42
28
40
32
6.8
22.6
43.3
20.4
41.2
23.4
166
166
103
63
103
63
16
50
34
31
27
22
9.6
30.1
33.0
49.2
26.2
34.9
400
400
200
200
200
200
32
103
76
59
67
54
8.0
25.8
38.0
29.5
33.5
27.0
46
47
5.15 PM Yuv Vani
ALL DAYS 234
ALL DAYS 234
87
98
37.2
41.9
166
166
77
81
46.4
48.8
400
400
164
179
41.0
44.8
21
22
23
24
25
39
97
137
97
137
48
49
50
51
52
ALL DAYS 234
ALL DAYS 234
FRIDAY
FRIDAY
6.48 PM Spon Prog.
SUNDAY
53
54
55
56
57
58
59
60
61
62
63
64
65
66
SUNDAY
FRIDAY
SUNDAY
FRIDAY
SUNDAY
FRIDAY
8.00 PM Sabras
FRIDAY
SUNDAY
8.15 PM Kavyanjali
FRIDAY
FRIDAY
8.30 PM Sabras
ALL DAYS
ALL DAYS
ALL DAYS
ALL DAYS
67 9.30 PM Rupak: Colour & Alekh

68 9.30 PM Ravivasriya Sangget Sabha
69 10.30 PM Shastriya Sangeet
70 11.00 PM English News
71 10.30 PM Hindi Samachar
97
97
137
24
67
25
22
22
10.3
28.6
25.8
22.7
16.1
166
166
103
103
63
22
45
19
18
8
13.3
27.1
18.4
17.5
12.7
400
400
200
200
200
46
112
44
40
30
11.5
28.0
22.0
20.0
15.0
137
97
137
97
137
97
97
137
97
97
234
234
234
234
54
27
13
9
23
31
39
11
9
10
19
76
45
42
39.4
27.8
9.5
9.3
16.8
32.0
40.2
8.0
9.3
10.3
8.1
32.5
19.2
17.9
63
103
63
103
63
103
103
63
103
103
166
166
166
166
16
16
6
5
10
16
24
7
5
6
11
26
18
31
25.4
15.5
9.5
4.9
15.9
15.5
23.3
11.1
4.9
5.8
6.6
15.7
10.8
18.7
200
200
200
200
200
200
200
200
200
200
400
400
400
400
70
43
19
14
33
47
63
18
14
16
30
102
63
73
35.0
21.5
9.5
7.0
16.5
23.5
31.5
9.0
7.0
8.0
7.5
25.5
15.8
18.3
97
137
SUNDAY
97
FRIDAY
ALL DAYS 234
ALL DAYS 234
19
13
9
18
27
19.6
9.5
9.3
7.7
11.5
103
63
103
166
166
11
4
4
11
16
10.7
6.3
3.9
6.6
9.6
200
200
200
400
400
30
17
13
29
43
15.0
8.5
6.5
7.3
10.8
FRIDAY
40
TABLE No. 6.4

ACTUAL LISTENING OF PRIMARY CHANNEL PROGRAMMES: AGE-WISE
Days of
S.N
O TIME
5.55
1
AM.
6.00
2
AM.
6.05
3
AM.
6.20
4
AM.
6.30
5
AM.
6.35
6
AM.
6.45
7
AM
7.00
8
AM
7.05
9
AM
7.20
10 AM
7.31
11 AM
7.46
12 AM
8.00
13 AM
14
10-18 years
Bas No
e
.
%
19-30 years
Bas No
e
.
%
31-45 years
Bas No
e
.
%
46-60 years
Bas
e No. %
61 years &
above
No
Base .
%
Combined
PROGRAMMES
B'cast
VANDE MATRAM/MANGAL
DHAWANI
ALL DAYS 104 2
1.9
157 3
1.9
77
0.0
43
2.3
19
2 10.5 400
2.0
Hindi Samachar
ALL DAYS 104 4
3.8
157 4
2.5
77
2.6
43
18.6
19
3 15.8 400
21
5.3
Aradhana
ALL DAYS 104 10
9.6
157 11
7.0
77
10.4
43
20.9
19
2 10.5 400
40
10.0
Gandhi Charcha
FRIDAY
47 11 23.4
85 18 21.2
40 11 27.5
19
42.1
4 44.4 200
52
26.0
Gaurav Grantho se
SUNDAY
57
72 13 18.1
37
13.5
24
25.0
10
2 20.0 200
32
16.0
Krishi Jagat
ALL DAYS 104 22 21.2 157 31 19.7
77 30 39.0
43
18 41.9
19
2 10.5 400 103 25.8
Swasthya Charcha
ALL DAYS 104 21 20.2 157 29 18.5
77 19 24.7
43
10 23.3
19
5 26.3 400
Hindi Samachar
ALL DAYS 104 34 32.7 157 58 36.9
77 34 44.2
43
24 55.8
19
7 36.8 400 157 39.3
RamCharit Manas
ALL DAYS 104 15 14.4 157 23 14.6
77 13 16.9
43
18.6
19
6 31.6 400
Pradeshik Samachar
Spon. Prog.(Gillet Guard
Surksha)
ALL DAYS 104 21 20.2 157 58 36.9
77 33 42.9
43
21 48.8
19
8 42.1 400 141 35.3
ALL DAYS 104 19 18.3 157 32 20.4
77 14 18.2
43
18.6
19
4 21.1 400
77
19.3
Sahstriya Sangeet
ALL DAYS 104 3
77
5.2
43
9.3
19
2 10.5 400
18
4.5
Samachar Prabhat
ALL DAYS 104 31 29.8 157 56 35.7
77 28 36.4
43
18 41.9
19
6 31.6 400 139 34.8
ALL DAYS 104 17 16.3 157 28 17.8
77 19 24.7
43
19
3 15.8 400
8.15 Morning News
10.5
2.9
157 5
41
3.2
20.9
Base No.
84
65
76
21.0
16.3
19.0
AM
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
8.30
AM
8.50
AM
9.05
AM
9.15
AM
9.15
AM
9.30
AM
9.45
AM
10.00
AM
10.05
AM
10.20
AM
11.00
AM
11.15
AM
12.00
AM
12.10
PM
12.30
PM
12.30
PM
12.45
PM
Urdu Kariyakram
ALL DAYS 104 13 12.5 157 21 13.4
77 11 14.3
43
20.9
19
3 15.8 400
57
14.3
Khabarnama
ALL DAYS 104 7
6.7
157 15
9.6
77
7.8
43
7.0
19
2 10.5 400
33
8.3
Jile Ki Halchal
Spon. Prog.(Vodaphone
Music Station)
ALL DAYS 104 5
4.8
157 13
8.3
77
5.2
43
7.0
19
3 15.8 400
28
7.0
FRIDAY
47 11 23.4
85 17 20.0
40
20.0
19
36.8
3 33.3 200
46
23.0
SUNDAY
57
72 14 19.4
37
21.6
24
20.8
10
2 20.0 200
37
18.5
Chitrapatt Sangeet
Spon. Prog.(Wheel ki
khusboo Aisi)
ALL DAYS 104 33 31.7 157 78 49.7
77 35 45.5
43
16 37.2
19
9 47.4 400 171 42.8
ALL DAYS 104 21 20.2 157 34 21.7
77 18 23.4
43
11 25.6
19
4 21.1 400
Hindi Samachar
Spon. Prog.(Ek Kadam
Khushal Jindagi Ki ore)
ALL DAYS 104 27 26.0 157 44 28.0
77 21 27.3
43
14 32.6
19
5 26.3 400 111 27.8
SUNDAY
57 11 19.3
72 22 30.6
37 14 37.8
24
33.3
10
3 30.0 200
58
29.0
SUNDAY
57
14.0
72 12 16.7
37
5.4
24
8.3
10
1 10.0 200
25
12.5
Lok Geet
SUNDAY
57 13 22.8
72 22 30.6
37 12 32.4
24
37.5
10
3 30.0 200
59
29.5
Bal Sangh
SUNDAY
57 18 31.6
72 28 38.9
37 11 29.7
24
33.3
10
3 30.0 200
68
34.0
English News
ALL DAYS 104 13 12.5 157 18 11.5
77
11.7
43
14.0
19
5.3
400
47
11.8
Desh Gaan
ALL DAYS 104 3
77
5.2
43
2.3
19
5.3
400
16
4.0
Anurodh Apka
FRIDAY
47 19 40.4
85 31 36.5
40 17 42.5
19
42.1
4 44.4 200
79
39.5
Film Sangeet
Spon. Prog. (Meena Ki
Duniya)
SUNDAY
57 15 26.3
72 37 51.4
37 16 43.2
24
12 50.0
10
5 50.0 200
85
42.5
FRIDAY
47 11 23.4
85 20 23.5
40 13 32.5
19
4 44.4 200
56
28.0
14.0
2.9
157 7
42
4.5
42.1
88
22.0
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
1.00
PM
1.05
PM
1.10
PM
1.15
PM
1.15
PM
1.30
PM
1.45
PM
2.00
PM
2.15
PM
2.30
PM
3.00
PM
3.00
PM
5.00
PM
5.00
PM
5.15
PM
6.05
PM
6.10
PM
6.15
PM
English News
ALL DAYS 104 11 10.6 157 32 20.4
77 19 24.7
43
11 25.6
19
3 15.8 400
Hindi Samachar
ALL DAYS 104 23 22.1 157 54 34.4
77 16 20.8
43
14 32.6
19
5 26.3 400 112 28.0
Elakai Khabre
ALL DAYS 104 12 11.5 157 18 11.5
77
9.1
43
11.6
19
400
43
10.8
Grihlaxmi
FRIDAY
5.3
76
19.0
47 17 36.2
85 33 38.8
40 17 42.5
19
42.1
4 44.4 200
79
39.5
Spon. Prog.(Nai Disha Ki ore) SUNDAY

Spon. Prog. (AIRTEL, Dil Jo
Chahe)
SUNDAY
57 13 22.8
72 21 29.2
37 12 32.4
24
10 41.7
10
5 50.0 200
61
30.5
57 14 24.6
72 25 34.7
37
21.6
24
25.0
10
3 30.0 200
56
28.0
FRIDAY
47 17 36.2
85 23 27.1
40 12 30.0
19
42.1
4 44.4 200
64
32.0
LOK GEET
Spon.Prog. (Head &
Shoulder)
ALL DAYS 104 19 18.3 157 27 17.2
77 13 16.9
43
7.0
19
400
63
15.8
ALL DAYS 104 7
77
6.5
43
7.0
19
2 10.5 400
32
8.0
Dophar Samachar
ALL DAYS 104 25 24.0 157 32 20.4
77 27 35.1
43
15 34.9
19
4 21.1 400 103 25.8
Film Sangeet
FRIDAY
47 16 34.0
85 32 37.6
40 16 40.0
19
42.1
4 44.4 200
76
38.0
Anurodh Apka
SUNDAY
57 12 21.1
72 27 37.5
37 11 29.7
24
25.0
10
3 30.0 200
59
29.5
Nanhi Duniya
FRIDAY
47 14 29.8
85 28 32.9
40 13 32.5
19
42.1
4 44.4 200
67
33.5
Bal Gopal
SUNDAY
57 11 19.3
72 21 29.2
37 12 32.4
24
33.3
10
2 20.0 200
54
27.0
Yuv Vani
ALL DAYS 104 42 40.4 157 62 39.5
77 32 41.6
43
19 44.2
19
9 47.4 400 164 41.0
Hindi Samachar
ALL DAYS 104 43 41.3 157 73 46.5
77 35 45.5
43
21 48.8
19
7 36.8 400 179 44.8
Sanskrit Samachar
ALL DAYS 104 9
157 17 10.8
77 11 14.3
43
16.3
19
2 10.5 400
Panchayat Ghar
ALL DAYS 104 23 22.1 157 49 31.2
77 18 23.4
43
18 41.9
19
4 21.1 400 112 28.0
6.7
8.7
157 15
43
9.6
5.3
46
11.5
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
6.30
PM
6.48
PM
6.48
PM
6.50
PM
7.03
PM
7.18
PM
7.31
PM
7.31
PM
7.45
PM
8.00
PM
8.00
PM
8.15
PM
8.20
PM
8.30
PM
8.45
PM
9.00
PM
9.15
PM
9.30
PM
Spon. Prog.(Ariel Do Kadam) FRIDAY

Spon. Prog. (Pepsodent
Nahle pe Dehla)
FRIDAY
47 11 23.4
85 20 23.5
40
20.0
19
21.1
1 11.1 200
44
22.0
47
14.9
85 16 18.8
40
22.5
19
26.3
3 33.3 200
40
20.0
Spon Prog.
SUNDAY
57
10.5
72 13 18.1
37
16.2
24
16.7
10
1 10.0 200
30
15.0
Krishi Jagat
Spon. Prog.(Lifebuoy-Ab koi
Dar Nahi)
SUNDAY
57 16 28.1
72 31 43.1
37 12 32.4
24
37.5
10
2 20.0 200
70
35.0
FRIDAY
47
17.0
85 13 15.3
40 11 27.5
19
42.1
3 33.3 200
43
21.5
Advertisement
SUNDAY
57
5.3
72 10 13.9
37
18.9
24
8.3
10
2 20.0 200
24
12.0
Sanskrit Varta
FRIDAY
47
6.4
85
10.6
40
2.5
19
5.3
200
14
7.0
Hello Doctor
SUNDAY
57
14.0
72 18 25.0
37
10.8
24
8.3
10
1 10.0 200
33
16.5
Sugam sangeet
FRIDAY
47 12 25.5
85 23 27.1
40
17.5
19
15.8
2 22.2 200
47
23.5
Sabras
FRIDAY
47 15 31.9
85 27 31.8
40 11 27.5
19
31.6
4 44.4 200
63
31.5
Patrika Kariyakram
SUNDAY
57
15.8
72 16 22.2
37 11 29.7
24
15 62.5
10
5 50.0 200
56
28.0
Kavyanjali
FRIDAY
47
4.3
85
10.6
40
5.0
19
5.3
0.0
200
14
7.0
FRIDAY
47
6.4
85 10 11.8
40
7.5
19
0.0
0.0
200
16
8.0
Sabras
ALL DAYS 104 7
6.7
157 16 10.2
77
6.5
43
2.3
19
5.3
400
30
7.5
Hindi Samachar
ALL DAYS 104 35 33.7 157 41 26.1
77 17 22.1
43
18.6
19
5.3
400 102 25.5
English News
ALL DAYS 104 10
157 21 13.4
77 16 20.8
43
20.9
19
7 36.8 400
63
15.8
Urdu Samachar
ALL DAYS 104 16 15.4 157 31 19.7
77 14 18.2
43
18.6
19
4 21.1 400
73
18.3
FRIDAY
40
19
10.5
1 11.1 200
30
15.0
47
9.6
12.8
85 16 18.8
44
12.5
0.0
9.30
PM
10.30
69 PM
11.00
70 PM
10.30
71 PM
68
SUNDAY
57
5.3
72
11.1
37
8.1
24
8.3
10
1 10.0 200
17
8.5
Shastriya Sangeet
FRIDAY
47
4.3
85
5.9
40
7.5
19
5.3
2 22.2 200
13
6.5
English News
ALL DAYS 104 6
5.8
157 9
5.7
77
11.7
43
9.3
19
400
29
7.3
Hindi Samachar
ALL DAYS 104 9
8.7
157 16 10.2
77
10.4
43
14.0
19
4 21.1 400
43
10.8
5.3
TABLE No. 6.5

ACTUAL LISTENING OF PRIMARY CHANNEL PROGRAMMES: EDUCATION-WISE
Days
of
S.NO
TIME
PROGRAMMES
B'cast
ILLITERATE
Base No.
NO SCHOOLING UPTO 4 YRS. SCHOOLING

Base No.
Base
No.
5-9 YRS.
Base No.
ALL DAYS
15
13.3
17
5.9
30
6.7
47
0.0
ALL DAYS
15
13.3
17
17.6
30
6.7
47
2.1
6.05 AM. Aradhana
ALL DAYS
15
13.3
17
5.9
30
3.3
47
4.3
FRIDAY
14.3
12.5
15
20.0
21
14.3
SUNDAY
25.0
22.2
15
26.7
26
19.2
ALL DAYS
15
46.7
17
52.9
30
13.3
47
6.4
ALL DAYS
15
13.3
17
29.4
30
26.7
47
10.6
ALL DAYS
15
26.7
17
29.4
30
16
53.3
47
21 44.7
ALL DAYS
15
20.0
17
29.4
30
23.3
47
10
ALL DAYS
15
33.3
17
23.5
30
23.3
47
14 29.8
11
ALL DAYS
15
13.3
17
23.5
30
30.0
47
11 23.4
12
ALL DAYS
15
6.7
17
11.8
30
3.3
47
13
ALL DAYS
15
26.7
17
35.3
30
10
33.3
47
16 34.0
45
10.6
4.3
14
ALL DAYS
15
13.3
17
17.6
30
20.0
47
17.0
15
ALL DAYS
15
13.3
17
11.8
30
20.0
47
17.0
16
8.50 AM Khabarnama
ALL DAYS
15
6.7
17
11.8
30
13.3
47
6.4
17
ALL DAYS
15
6.7
17
0.0
30
10.0
47
12.8
18
FRIDAY
28.6
37.5
15
26.7
21
38.1
19
SUNDAY
25.0
22.2
15
33.3
26
26.9
20
ALL DAYS
15
40.0
17
52.9
30
13
43.3
47
23 48.9
11 23.4
21
ALL DAYS
15
20.0
17
17.6
30
16.7
47
22
ALL DAYS
15
26.7
17
17.6
30
16.7
47
12.8
23
SUNDAY
25.0
44.4
15
20.0
26
26.9
24
SUNDAY
12.5
22.2
15
6.7
26
30.8
25
11.00 AM Lok Geet
SUNDAY
37.5
33.3
15
40.0
26
34.6
26
11.15 AM Bal Sangh
SUNDAY
25.0
33.3
15
40.0
26
12 46.2
27
ALL DAYS
15
6.7
17
5.9
30
10.0
47
8.5
28
12.10 PM Desh Gaan
ALL DAYS
15
0.0
17
0.0
30
3.3
47
4.3
29
FRIDAY
28.6
25.0
15
46.7
21
38.1
30
SUNDAY
15
13.3
17
17.6
30
16.7
47
19.1
31
FRIDAY
28.6
50.0
15
40.0
21
42.9
32
ALL DAYS
15
20.0
17
17.6
30
26.7
47
14 29.8
33
ALL DAYS
15
20.0
17
23.5
30
23.3
47
11 23.4
34
ALL DAYS
15
13.3
17
5.9
30
10.0
47
35
1.15 PM Grihlaxmi
FRIDAY
42.9
50.0
15
10
66.7
21
15 71.4
36
SUNDAY
50.0
33.3
15
46.7
26
30.8
23.1
8.5
37
SUNDAY
37.5
33.3
15
26.7
26
38
FRIDAY
14.3
12.5
15
26.7
21
10 47.6
39
2.00 PM LOK GEET
ALL DAYS
15
26.7
17
47.1
30
30.0
47
10.6
40
ALL DAYS
15
13.3
17
17.6
30
6.7
47
8.5
41
ALL DAYS
15
26.7
17
29.4
30
13.3
47
17.0
46
42
FRIDAY
28.6
75.0
15
26.7
21
38.1
43
SUNDAY
50.0
77.8
15
26.7
26
7.7
44
FRIDAY
57.1
62.5
15
60.0
21
10 47.6
45
5.00 PM Bal Gopal
SUNDAY
12.5
33.3
15
40.0
26
46
5.15 PM Yuv Vani
ALL DAYS
15
53.3
17
35.3
30
12
40.0
47
16 34.0
47
ALL DAYS
15
11 73.3
17
41.2
30
15
50.0
47
18 38.3
48
ALL DAYS
15
20.0
17
35.3
30
20.0
47
15 31.9
34.6
6.4
49
ALL DAYS
15
13.3
17
23.5
30
26.7
47
50
FRIDAY
42.9
25.0
15
20.0
21
28.6
51
FRIDAY
28.6
50.0
15
13.3
21
38.1
52
6.48 PM Spon Prog.
SUNDAY
12.5
0.0
15
26.7
26
23.1
53
SUNDAY
0.0
0.0
15
60.0
26
18 69.2
54
FRIDAY
0.0
0.0
15
0.0
21
14.3
55
SUNDAY
12.5
0.0
15
20.0
26
7.7
56
FRIDAY
0.0
0.0
15
13.3
21
14.3
57
SUNDAY
12.5
0.0
15
20.0
26
19.2
58
FRIDAY
28.6
25.0
15
33.3
21
33.3
59
8.00 PM Sabras
FRIDAY
57.1
37.5
15
40.0
21
38.1
60
SUNDAY
0.0
0.0
15
20.0
26
23.1
61
8.15 PM Kavyanjali
FRIDAY
0.0
0.0
15
20.0
21
19.0
62
FRIDAY
14.3
0.0
15
13.3
21
14.3
63
8.30 PM Sabras
ALL DAYS
15
13.3
17
17.6
30
0.0
47
10.6
64
ALL DAYS
15
20.0
17
29.4
30
26.7
47
19.1
65
ALL DAYS
15
40.0
17
23.5
30
26.7
47
10.6
66
ALL DAYS
15
20.0
17
23.5
30
10.0
47
17.0
67
FRIDAY
28.6
12.5
15
0.0
21
14.3
68
SUNDAY
0.0
0.0
15
0.0
26
7.7
69
FRIDAY
0.0
12.5
15
6.7
21
14.3
47
70
ALL DAYS
15
13.3
17
23.5
30
13.3
47
71
ALL DAYS
15
20.0
17
35.3
30
30.0
47
11 23.4
TABLE No. 6.5

ACTUAL LISTENING OF PRIMARY CHANNEL PROGRAMMES: EDUCATION-WISE (Cont..)
10-12 YRS.
< GRADUATE
DEG./PG(GEN.)
DEG./PG (TECH.)
COMBINED
Base
No.
Base
No.
Base
No.
Base
No.
Base
No.
117
0.9
88
1.1
60
0.0
26
0.0
400
1.8
117
4.3
88
5.7
60
3.3
26
3.8
400
21
5.3
117
15
12.8
88
11
12.5
60
10.0
26
7.7
400
40
10.0
60
19
31.7
50
15
30.0
25
28.0
14
21.4
200
52
26.0
57
15.8
38
7.9
35
11.4
12
25.0
200
32
16.0
117
31
26.5
88
24
27.3
60
18
30.0
26
26.9
400
103
25.8
117
26
22.2
88
16
18.2
60
13
21.7
26
34.6
400
84
21.0
117
45
38.5
88
34
38.6
60
23
38.3
26
34.6
400
157
39.3
117
21
17.9
88
10.2
60
13
21.7
26
7.7
400
65
16.3
117
43
36.8
88
33
37.5
60
23
38.3
26
12
46.2
400
141
35.3
117
19
16.2
88
12
13.6
60
13
21.7
26
26.9
400
77
19.3
117
5.1
88
3.4
60
3.3
26
3.8
400
18
4.5
117
48
41.0
88
34
38.6
60
18
30.0
26
11.5
400
139
34.8
117
28
23.9
88
21
23.9
60
10.0
26
7.7
400
76
19.0
57
14.3
117
17
14.5
88
11
12.5
60
15.0
26
7.7
400
117
6.8
88
8.0
60
8.3
26
11.5
400
33
8.3
117
12
10.3
88
1.1
60
3.3
26
11.5
400
28
7.0
60
15
25.0
50
16.0
25
16.0
14
14.3
200
46
23.0
48
12.8
57
15.8
38
10.5
35
17.1
12
16.7
200
37
18.5
117
46
39.3
88
38
43.2
60
27
45.0
26
34.6
400
171
42.8
117
21
17.9
88
15
17.0
60
18
30.0
26
12
46.2
400
88
22.0
117
27
23.1
88
30
34.1
60
21
35.0
26
15
57.7
400
111
27.8
57
19
33.3
38
12
31.6
35
22.9
12
25.0
200
58
29.0
57
7.0
38
7.9
35
11.4
12
16.7
200
25
12.5
57
15
26.3
38
11
28.9
35
22.9
12
33.3
200
59
29.5
68
34.0
57
18
31.6
38
12
31.6
35
11
31.4
12
33.3
200
117
14
12.0
88
10
11.4
60
13.3
26
23.1
400
47
11.8
117
4.3
88
4.5
60
5.0
26
3.8
400
16
4.0
60
26
43.3
50
21
42.0
25
32.0
14
35.7
200
79
39.5
117
24
20.5
88
19
21.6
60
16
26.7
26
26.9
400
85
21.3
60
17
28.3
50
18.0
25
24.0
14
21.4
200
56
28.0
117
21
17.9
88
12
13.6
60
15.0
26
23.1
400
76
19.0
117
36
30.8
88
23
26.1
60
16
26.7
26
12
46.2
400
112
28.0
117
16
13.7
88
10.2
60
8.3
26
11.5
400
43
10.8
60
25
41.7
50
13
26.0
25
20.0
14
28.6
200
79
39.5
57
18
31.6
38
11
28.9
35
20.0
12
25.0
200
61
30.5
57
5.3
38
11
28.9
35
18
51.4
12
66.7
200
56
28.0
60
16
26.7
50
10
20.0
25
13
52.0
14
64.3
200
64
32.0
117
19
16.2
88
10.2
60
11.7
26
7.7
400
63
15.8
117
7.7
88
3.4
60
10.0
26
11.5
400
32
8.0
117
34
29.1
88
26
29.5
60
13
21.7
26
34.6
400
103
25.8
76
38.0
60
19
31.7
50
17
34.0
25
12
48.0
14
57.1
200
57
17
29.8
38
12
31.6
35
25.7
12
33.3
200
59
29.5
60
15.0
50
12
24.0
25
11
44.0
14
50.0
200
67
33.5
57
12
21.1
38
21.1
35
12
34.3
12
25.0
200
54
27.0
117
38
32.5
88
32
36.4
60
34
56.7
26
18
69.2
400
164
41.0
49
117
31
26.5
88
45
51.1
60
37
61.7
26
15
57.7
400
179
44.8
117
14
12.0
88
5.7
60
8.3
26
15.4
400
46
11.5
117
22
18.8
88
18
20.5
60
31
51.7
26
12
46.2
400
112
28.0
60
15.0
50
11
22.0
25
24.0
14
28.6
200
44
22.0
60
5.0
50
11
22.0
25
24.0
14
28.6
200
40
20.0
57
12.3
38
13.2
35
8.6
12
33.3
200
30
15.0
57
34
59.6
38
5.3
35
11.4
12
25.0
200
70
35.0
43
21.5
60
21
35.0
50
16.0
25
20.0
14
42.9
200
57
5.3
38
15.8
35
8.6
12
8.3
200
19
9.5
60
6.7
50
6.0
25
0.0
14
14.3
200
14
7.0
57
12.3
38
15.8
35
22.9
12
25.0
200
33
16.5
60
10.0
50
12
24.0
25
36.0
14
28.6
200
47
23.5
60
11.7
50
18
36.0
25
13
52.0
14
28.6
200
63
31.5
57
5.3
38
5.3
35
8.6
12
8.3
200
18
9.0
60
3.3
50
6.0
25
8.0
14
0.0
200
14
7.0
60
8.3
50
4.0
25
8.0
14
7.1
200
16
8.0
117
7.7
88
8.0
60
6.7
26
0.0
400
30
7.5
117
21
17.9
88
18
20.5
60
25
41.7
26
13
50.0
400
102
25.5
117
3.4
88
12
13.6
60
17
28.3
26
26.9
400
63
15.8
117
21
17.9
88
9.1
60
18
30.0
26
30.8
400
73
18.3
60
15.0
50
12.0
25
20.0
14
28.6
200
30
15.0
57
3.5
38
13.2
35
17.1
12
16.7
200
17
8.5
60
1.7
50
8.0
25
8.0
14
7.1
200
13
6.5
2.3
60
0.0
26
11.5
400
29
7.3
2.3
60
8.3
26
15.4
400
43
10.8
117
6.8
88
117
2.6
88
50
TABLE No. 6.6

ACTUAL LISTENING TO PRIMARY CHANNEL PROGRAMMES: SOCIO-ECONOMIC CLASS-WISE
A1
B'cast BASE No
A2
% BASE No
Days of
S.NO
TIME
5.55 AM.
6.00 AM.
3
4
6.05 AM.
6.20 AM.
6.30 AM.
6.35 AM.
6.45 AM
7.00 AM
7.05 AM
10
7.20 AM
11
7.31 AM
12
7.46 AM
13
8.00 AM
14
8.15 AM
15
8.30 AM
PROGRAMMES
ALL
VANDE MATRAM/MANGAL DHAWANI DAYS
ALL
Hindi Samachar
DAYS
ALL
Aradhana
DAYS
Gandhi Charcha
FRIDAY
SUNDA
Gaurav Grantho se
Y
ALL
Krishi Jagat
DAYS
ALL
Swasthya Charcha
DAYS
ALL
Hindi Samachar
DAYS
ALL
RamCharit Manas
DAYS
ALL
Pradeshik Samachar
DAYS
ALL
Spon. Prog.(Gillet Guard Surksha)
DAYS
ALL
Sahstriya Sangeet
DAYS
ALL
Samachar Prabhat
DAYS
ALL
Morning News
DAYS
ALL
Urdu Kariyakram
DAYS
B1
% BASE No
B2
% BASE No
C
% BASE No
42
0.0
54
0.0
60
5.0
57
1.8
46
4.3
42
4.8
54
5.6
60
13.3
57
7.0
46
2.2
42
19
5
5
11.9
26.3
54
23
7
8
13.0
34.8
60
28
4
9
6.7
32.1
57
29
6
5
10.5
17.2
46
26
8
4
17.4
15.4
23
17.4
31
19.4
32
12
37.5
28
10.7
20
10.0
42
14.3
54
21
38.9
60
15
25.0
57
21 36.8
46
12
26.1
42
14.3
54
13
24.1
60
11
18.3
57
12 21.1
46
18
39.1
42
13
31.0
54
14.8
60
16
26.7
57
34 59.6
46
23
50.0
42
16.7
54
12
22.2
60
11.7
57
14.0
46
10.9
42
19.0
54
15
27.8
60
14
23.3
57
13 22.8
46
11
23.9
42
19.0
54
16.7
60
8.3
57
15 26.3
46
15.2
42
4.8
54
1.9
60
3.3
57
0.0
46
4.3
42
19.0
54
12
22.2
60
18
30.0
57
23 40.4
46
21
45.7
42
21.4
54
11.1
60
13.3
57
14 24.6
46
11
23.9
42
19.0
54
11.1
60
8.3
57
11 19.3
46
13.0
51
16
8.50 AM
17
18
9.05 AM
9.15 AM
19
9.15 AM
20
9.30 AM
21
9.45 AM
22
10.00 AM
23
10.05 AM
24
10.20 AM
25
11.00 AM
26
11.15 AM
27
12.00 AM
28
29
12.10 PM
12.30 PM
30
31
12.30 PM
12.45 PM
32
1.00 PM
33
1.05 PM
34
35
1.10 PM
1.15 PM
ALL
DAYS
ALL
Jile Ki Halchal
DAYS
Spon. Prog.(Vodaphone Music Station) FRIDAY
SUNDA
Y
ALL
Chitrapatt Sangeet
DAYS
ALL
Spon. Prog.(Wheel ki khusboo Aisi)
DAYS
ALL
Hindi Samachar
DAYS
Spon. Prog.(Ek Kadam Khushal Jindagi SUNDA
Ki ore)
Y
SUNDA
Y
SUNDA
Lok Geet
Y
SUNDA
Bal Sangh
Y
ALL
English News
DAYS
ALL
Desh Gaan
DAYS
Anurodh Apka
FRIDAY
SUNDA
Film Sangeet
Y
FRIDAY
ALL
English News
DAYS
ALL
Hindi Samachar
DAYS
ALL
Elakai Khabre
DAYS
Grihlaxmi
FRIDAY
Khabarnama
42
16.7
54
11.1
60
8.3
57
1.8
46
4.3
42
19
3
5
7.1
26.3
54
23
4
8
7.4
34.8
60
28
3
9
5.0
32.1
57
29
2
5
3.5
17.2
46
26
2
4
4.3
15.4
23
17.4
31
19.4
32
12
37.5
28
10.7
20
10.0
42
21
50.0
54
19
35.2
60
18
30.0
57
41 71.9
46
16
34.8
42
14.3
54
14.8
60
11.7
57
14 24.6
46
8.7
42
19.0
54
10
18.5
60
15.0
57
12 21.1
46
13.0
23
12
52.2
31
14
45.2
32
12
37.5
28
10.7
20
15.0
23
17.4
31
9.7
32
15.6
28
10.7
20
10.0
23
11
47.8
31
29.0
32
12
37.5
28
21.4
20
10.0
23
30.4
31
19.4
32
14
43.8
28
28.6
20
25.0
42
21.4
54
13.0
60
10.0
57
14.0
46
19.6
42
19
4
5
9.5
26.3
54
23
4
13
7.4
56.5
60
28
1
9
1.7
32.1
57
29
2
3.5
13 44.8
46
26
2
9
4.3
34.6
23
19
9
5
39.1
26.3
31
23
11
8
35.5
34.8
32
28
12
9
37.5
32.1
28
29
8
5
28.6
17.2
20
26
7
4
35.0
15.4
42
21.4
54
13.0
60
10.0
57
18 31.6
46
17.4
42
12
28.6
54
14
25.9
60
11
18.3
57
24 42.1
46
10
21.7
42
19
3
7
7.1
36.8
54
23
5
13
9.3
56.5
60
28
3
9
5.0
32.1
57
29
8
7
46
26
6
4
13.0
15.4
52
14.0
24.1
36
1.15 PM
37
38
1.30 PM
1.45 PM

39
2.00 PM
LOK GEET
40
2.15 PM
41
42
2.30 PM
3.00 PM
Dophar Samachar
Film Sangeet
43
44
3.00 PM
5.00 PM
Anurodh Apka
Nanhi Duniya
45
5.00 PM
Bal Gopal
46
5.15 PM
Yuv Vani
47
6.05 PM
Hindi Samachar
48
6.10 PM
Sanskrit Samachar
49
50
6.15 PM
6.30 PM
51
6.48 PM
Panchayat Ghar
Spon. Prog. (Pepsodent Nahle pe
Dehla)
52
6.48 PM
53
54
6.50 PM
7.03 PM
55
7.18 PM
SUNDA
Y
SUNDA
Y
FRIDAY
ALL
DAYS
ALL
DAYS
ALL
DAYS
FRIDAY
SUNDA
Y
FRIDAY
SUNDA
Y
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
FRIDAY
FRIDAY
SUNDA
Spon Prog.
Y
SUNDA
Krishi Jagat
Y
Spon. Prog.(Lifebuoy-Ab koi Dar Nahi) FRIDAY
SUNDA
Advertisement
Y
23
17.4
31
19.4
32
12
37.5
28
10.7
20
10.0
23
19
4
8
17.4
42.1
31
23
6
8
19.4
34.8
32
28
12
9
37.5
32.1
28
29
3
6
10.7
20.7
20
26
2
10
10.0
38.5
42
19.0
54
9.3
60
6.7
57
12 21.1
46
6.5
42
7.1
54
3.7
60
5.0
57
12.3
46
8.7
42
19
7
9
16.7
47.4
54
23
8
8
14.8
34.8
60
28
14
9
23.3
32.1
57
29
12 21.1
7 24.1
46
26
8
11
17.4
42.3
23
19
4
5
17.4
26.3
31
23
11
8
35.5
34.8
32
28
12
9
37.5
32.1
28
29
3
5
10.7
17.2
20
26
8
4
40.0
15.4
23
17.4
31
19.4
32
12
37.5
28
10.7
20
10.0
42
23
54.8
54
34
63.0
60
25
41.7
57
12 21.1
46
19.6
42
23
54.8
54
28
51.9
60
38
63.3
57
13 22.8
46
22
47.8
42
19.0
54
11.1
60
15.0
57
7.0
46
15.2
42
19
12
3
28.6
15.8
54
23
8
5
14.8
21.7
60
28
19
7
31.7
25.0
57
29
14 24.6
5 17.2
46
26
8
4
17.4
15.4
19
26.3
23
34.8
28
32.1
29
17.2
26
15.4
23
17.4
31
19.4
32
25.0
28
10.7
20
10.0
23
19
4
5
17.4
26.3
31
23
6
8
19.4
34.8
32
28
12
9
37.5
32.1
28
29
9
5
32.1
17.2
20
26
6
4
30.0
15.4
23
8.7
31
9.7
32
15.6
28
10.7
20
0.0
53
56
7.31 PM
Sanskrit Varta
57
58
59
7.31 PM
7.45 PM
8.00 PM
Hello Doctor
Sugam sangeet
Sabras
60
61
8.00 PM
8.15 PM
Patrika Kariyakram
Kavyanjali
62
8.20 PM
63
8.30 PM
Sabras
64
8.45 PM
Hindi Samachar
65
9.00 PM
English News
66
67
9.15 PM
9.30 PM
Urdu Samachar
68
69
9.30 PM
10.30 PM

Shastriya Sangeet
70
11.00 PM
English News
71
10.30 PM
Hindi Samachar
FRIDAY
SUNDA
Y
FRIDAY
FRIDAY
SUNDA
Y
FRIDAY
19
0.0
23
13.0
28
14.3
29
6.9
26
7.7
23
19
19
4
5
5
17.4
26.3
26.3
31
23
23
6
8
8
19.4
34.8
34.8
32
28
28
12
9
11
37.5
32.1
39.3
28
29
29
3
5
5
10.7
17.2
17.2
20
26
26
2
4
4
10.0
15.4
15.4
23
19
4
2
17.4
10.5
31
23
2
3
6.5
13.0
32
28
3
3
9.4
10.7
28
29
3
3
10.7
10.3
20
26
2
1
10.0
3.8
FRIDAY
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
FRIDAY
SUNDA
Y
FRIDAY
ALL
DAYS
ALL
DAYS
19
5.3
23
8.7
28
7.1
29
3.4
26
7.7
42
11.9
54
16.7
60
8.3
57
0.0
46
0.0
42
16.7
54
18
33.3
60
8.3
57
8.8
46
15.2
42
9.5
54
12
22.2
60
6.7
57
5.3
46
17.4
42
19
11
5
26.2
26.3
54
23
17
8
31.5
34.8
60
28
6
5
10.0
17.9
57
29
5
4
8.8
13.8
46
26
6
2
13.0
7.7
23
19
4
2
17.4
10.5
31
23
3
2
9.7
8.7
32
28
0
3
0.0
10.7
28
29
3
1
10.7
3.4
20
26
2
2
10.0
7.7
42
16.7
54
5.6
60
8.3
57
3.5
46
4.3
42
9.5
54
13
24.1
60
11.7
57
8.8
46
8.7
54
TABLE No. 6.6

ACTUAL LISTENING TO PRIMARY CHANNEL PROGRAMMES: SOCIO-ECONOMIC CLASS-WISE (Cont..)
S.NO
TIME
5.55 AM.
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
6.00 AM.
6.05 AM.
6.20 AM.
6.30 AM.
6.35 AM.
6.45 AM
7.00 AM
7.05 AM
7.20 AM
7.31 AM
7.46 AM
8.00 AM
8.15 AM
8.30 AM
8.50 AM
PROGRAMMES
VANDE MATRAM/MANGAL
DHAWANI
Hindi Samachar
Aradhana
Gandhi Charcha
Gaurav Grantho se
Krishi Jagat
Swasthya Charcha
Hindi Samachar
RamCharit Manas
Pradeshik Samachar
Spon. Prog.(Gillet Guard
Surksha)
Sahstriya Sangeet
Samachar Prabhat
Morning News
Urdu Kariyakram
Khabarnama
Days of
B'cast
ALL
DAYS
ALL
DAYS
ALL
DAYS
E1
BASE
48
No
1
48
48
FRIDAY
24
10
SUNDAY
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
24
48
48
48
16
48
48
24
48
12
48
48
23
48
48
48
BASE
37
No
0
37
37
41.7
17
0.0
20
37
37
37
26
37
37
19
37
10
37
37
20
37
10
37
37
2.1
No
0
56
56
35.3
34
15.0
22
56
16
56
11
56
21
56
12
56
37
56
11
25.0
56
56
14
56
13
56
56
9.1
32
16.0
400
103
400
84
400
157
400
65
400
141
400
77
400
18
400
139
400
76
400
57
400
33
25.8
21.0
39.3
16.3
35.3
19.3
4.5
34.8
23.2
16.2
13.5
26.0
200
10.0
25.0
27.0
14.6
52
10.7
54.1
10.4
14.7
200
5.3
19.6
0.0
47.9
40
66.1
27.0
10.4
400
21.4
51.4
19.0
14.3
8.9
%
1.8
37.5
21.6
50.0
21
19.6
70.3
12.5
400
28.6
13.5
33.3
No
7
3.6
24.3
16.7
BASE
400
3.6
16.2
6.3
Combined
%
0.0
2.7
4.2
55
BASE
56
0.0
0.0
4.2
E2
%
14.3
8.3
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
9.05 AM
9.15 AM
9.15 AM
9.30 AM
9.45 AM
10.00 AM
10.05 AM
10.20 AM
11.00 AM
11.15 AM
12.00 AM
12.10 PM
12.30 PM
12.30 PM
12.45 PM
1.00 PM
1.05 PM
1.10 PM
Jile Ki Halchal
Spon. Prog.(Vodaphone Music
Station)
Chitrapatt Sangeet
Spon. Prog.(Wheel ki khusboo
Aisi)
Hindi Samachar
Spon. Prog.(Ek Kadam Khushal
Jindagi Ki ore)
Lok Geet
Bal Sangh
English News
Desh Gaan
Anurodh Apka
Film Sangeet
English News
Hindi Samachar
Elakai Khabre
ALL
DAYS
48
24
24
48
30
48
14
48
21
24
SUNDAY
24
SUNDAY
24
SUNDAY
ALL
DAYS
ALL
DAYS
24
48
48
FRIDAY
24
11
SUNDAY
24
18
FRIDAY
ALL
DAYS
ALL
DAYS
ALL
DAYS
24
10
48
10
48
18
48
8
13
FRIDAY
SUNDAY
ALL
DAYS
ALL
DAYS
ALL
DAYS
SUNDAY
37
12
37
17
20
12.5
20
25.0
20
37.5
20
12
37
37
45.8
17
75.0
20
41.7
17
37
37
12
37
54.2
17
FRIDAY

Spon. Prog. (AIRTEL, Dil Jo
Chahe)
SUNDAY
24
17
70.8
20
24
20
12
24
12
SUNDAY
17
50.0
56
400
88
400
111
200
58
9.1
200
25
12.5
36.4
200
59
29.5
31.8
200
68
34.0
400
47
400
16
38.2
200
79
39.5
50.0
200
85
42.5
26.5
200
56
28.0
400
76
400
112
400
43
79
39.5
30.5
56
23
56
28
22
15.0
22
25.0
22
60.0
22
56
56
35.3
34
13
45.0
22
11
35.3
34
56
11
56
11
56
52.9
34
17
50.0
200
40.0
22
40.9
200
61
22
10
200
56
34
200
64
22.0
50.0
27.8
18.2
29.0
5.4
11.8
3.6
4.0
19.6
19.0
19.6
16.2
28.0
7.1
60.0
10.8
45.5
20.6
18.5
42.8
41.1
32.4
23.5
18.2
23.0
14.3
18.9
29.2
171
2.7
16.7
400
56
10.0
14.7
5.4
37.5
37
25.0
20.8
200
7.0
22
45.9
0.0
46
32.4
6.3
200
34
48.6
20.8
Grihlaxmi
FRIDAY
18
43.8
1.15 PM
37
28
7.1
23.5
29.2
1.15 PM
1.45 PM
62.5
36
38
20
25.0
35
1.30 PM
400
13.5
17
16.7
56
10.4
24
37
37
28.0
32.0
48
41
2.30 PM
Dophar Samachar
ALL
DAYS
ALL
DAYS
ALL
DAYS
42
3.00 PM
Film Sangeet
FRIDAY
24
11
SUNDAY
24
FRIDAY
24
15
SUNDAY
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
24
10
48
11
48
15
48
48
13
FRIDAY
24
24
SUNDAY
24
SUNDAY
24
13
24
24
24
24
24
24
24
24
24
0
0
0
5
10
0
0
2
39
40
43
44
45
46
47
48
2.00 PM
2.15 PM
3.00 PM
5.00 PM
5.00 PM
5.15 PM
6.05 PM
6.10 PM
LOK GEET
Anurodh Apka
Nanhi Duniya
Bal Gopal
Yuv Vani
Hindi Samachar
Sanskrit Samachar
49
6.15 PM
Panchayat Ghar
50
6.30 PM

Spon. Prog. (Pepsodent Nahle pe
Dehla)
51
52
53
54
55
56
57
58
59
60
61
62
6.48 PM
6.48 PM
6.50 PM
7.03 PM
7.18 PM
7.31 PM
7.31 PM
7.45 PM
8.00 PM
8.00 PM
8.15 PM
8.20 PM
Spon Prog.
Krishi Jagat
Spon. Prog.(Lifebuoy-Ab koi Dar
Nahi)
Advertisement
Sanskrit Varta
Hello Doctor
Sugam sangeet
Sabras
Patrika Kariyakram
Kavyanjali
37
48
48
14
37
19
45.8
17
33.3
20
62.5
17
41.7
20
37
17
37
14
37
37
17
17
17
0.0
20
54.2
20
17
20
17
20
17
17
20
17
17
3
0
3
6
6
3
1
2
10.4
56
21
52.9
34
12
25.0
22
47.1
34
13
25.0
22
12
56
33
56
26
56
56
21
12.5
34
34
103
35.3
200
76
38.0
36.4
200
59
29.5
38.2
200
67
33.5
54.5
200
54
27.0
400
164
400
179
400
46
400
112
200
44
200
40
15.0
22
18.2
200
30
40.0
22
12
15.0
54.5
200
70
34
35.0
200
43
22
34
22
34
34
22
34
34
3
3
3
5
14
1
1
4
200
200
200
200
200
200
200
200
19
14
33
47
63
18
14
16
8.0
25.8
41.0
46.4
44.8
7.1
11.5
37.5
11.8
0.0
15.0
0.0
15.0
35.3
35.3
15.0
5.9
11.8
400
15.8
58.9
45.9
35.3
32
37.5
8.1
27.1
400
7.1
37.8
10.4
57
45.9
31.3
29.2
0.0
0.0
0.0
20.8
41.7
0.0
0.0
8.3
56
51.4
22.9
63
16.1
10.8
29.2
FRIDAY
FRIDAY
SUNDAY
FRIDAY
SUNDAY
FRIDAY
FRIDAY
SUNDAY
FRIDAY
FRIDAY
400
40.5
37
20.8
56
15
14.6
26.5
28.0
11.8
14.7
13.6
8.8
13.6
14.7
41.2
4.5
2.9
11.8
22.0
20.0
21.5
9.5
7.0
16.5
23.5
31.5
9.0
7.0
8.0
63
64
65
8.30 PM
8.45 PM
9.00 PM
Sabras
Hindi Samachar
English News
66
67
68
69
9.15 PM
9.30 PM
9.30 PM
10.30 PM
Urdu Samachar
Shastriya Sangeet
70
11.00 PM
English News
71
10.30 PM
Hindi Samachar
ALL
DAYS
ALL
DAYS
ALL
DAYS
ALL
DAYS
FRIDAY
SUNDAY
FRIDAY
ALL
DAYS
ALL
DAYS
48
37
48
15
48
10
48
24
24
24
48
4
0
2
3
48
37
24
37
37
13
17
20
17
37
0
3
0
2
37
6.3
58
56
21
56
14
56
400
102
400
63
400
73
34
22
34
56
2
2
1
5
200
200
200
400
30
17
13
29
56
400
43
7.5
25.5
25.0
5.4
8.1
30
37.5
21.6
35.1
0.0
15.0
0.0
400
5.4
64.9
20.8
4.2
13.5
31.3
12.5
16.7
0.0
8.3
56
6.3
16.1
5.9
9.1
2.9
15.8
8.9
8.9
18.3
15.0
8.5
6.5
7.3
10.8
TABLE No.7
PROGRAMMES RATINGS (TOP TEN) PRIMARY CHANNEL
ORDER
TIME
PROGRAMMES
BASE
NO.
6.05 PM
Hindi Samachar
400
179
44.8
9.30 AM
Chitrapatt Sangeet
400
171
42.8
12.30 PM
Film Sangeet
200
85
42.5
5.15 PM
Yuv Vani
400
164
41.0
12.30 PM
Anurodh Apka
200
79
39.5
1.15 PM
Grihlaxmi
200
79
39.5
7.00 AM
Hindi Samachar
400
157
39.3
3.00 PM
Film Sangeet
200
76
38.0
7.20 AM
Pradeshik Samachar
400
141
35.3
10
6.50 PM
Krishi Jagat
200
70
35.0
TABLE No.8
OPINION ON RECEPTION QUALITY OF PRIMARY CHANNEL
PRIMARY CHANNEL
VERY GOOD
BASE NO.
%
GOOD
NO.
%
POOR
NO.
%
NO OPINION
NO.
%
RURAL
200
64
32
106
53
21
10.5
4.5
URBAN
200
98
49
82
41
15
7.5
2.5
COMBINED
400
162
81
188
94
36
18
14
TABLE No.9
PROBLEMS IN RECEPTION QUALITY
RURAL
NO.
%
PROBLEMS
URBAN
NO.
%
COMBINED
NO.
%
Noisy
19.0
14.3
33.3
Cross channel interference
23.8
14.3
38.1
57
Fading
9.5
4.8
14.3
Voice not clear
28.6
14.3
42.9
Not tuning properly
14.3
4.8
19.0
Others
4.8
19.0
23.8
TABLE No.10
PROGRAMMES PROMPTED TO LISTEN TO PRIMARY CHANNEL
RURAL
Music Programmes
New film songs
Old film songs
Classical Music
Light Music
Folk Music
Western Music
Others
Special Audience Programmes
Children's prog.
Indus. Workers prog.
Rural programme
Tribal programme
Women's programme
Youth programme
Educational programme
Sports programme
Agricultural programme
News/News Related Programmes
National News
Regional News
Current Affairs
Others
58
URBAN
COMBINED
NO.
NO.
NO.
55
13.8
44
11.0
99
24.8
34
8.5
25
6.3
59
14.8
0.5
0.3
0.8
1.8
0.8
10
2.5
1.0
0.5
1.5
0.8
1.0
1.8
0.5
0.3
0.8
1.0
0.8
1.8
1.5
0.5
2.0
1.5
0.8
2.3
0.8
0.8
1.5
1.5
1.8
13
3.3
0.8
0.5
1.3
1.8
1.0
11
2.8
0.8
0.5
1.3
0.8
0.8
1.5
1.5
2.0
14
3.5
1.3
0.8
2.0
1.3
1.0
2.3
0.5
0.5
1.0
TABLE No.11
SUGGESTIONS AND COMMENTS
S.NO.
RURAL
In rural prgramme, like agriculture, peoples of rural area may be given privilege to take part.
There should be programme on self-employment scheme.
5.
Role of modern equipment and technology in the field of agriculture may be broadcast.
S.NO.
URBAN
The unemployed youth desire to listen programme on self-employment.
Current Affair programme may be broadcast.
59
TABLE NO.12
S.NO
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
English Name
TIME
PROGRAMMES
Opening song
News in Hindi
6.05 AM. Aradhana
Spirituals song
Though of the Gandhi
Holy book thoughts
Agriculture programme
Health programme
News in Hindi
Spirituals song
Regional news
Spon. Programme
Classical music
Morning news
Morning news
Urdu programme
8.50 AM Khabarnama
News local
District mews
Spon. Programme
Spon. Programme
Film music
Spon. Programme
News in Hindi
10.05 AM Spon. Prog.(Ek Kadam Khushal Jindagi Ki ore) Spon. Programme
Community singing song
11.00 AM Lok Geet
Rural song
11.15 AM Bal Sangh
Children programme
News in English
12.10 PM Desh Gaan
Patriotic song
Film Songs based on
request
Film Songs
Spon. Programme
News in english
News in Hindi
Local news
1.15 PM Grihlaxmi
womens programme
Spon. Programme
60
Duration
5 min.
5 min.
15 min.
10 min.
5 min.
10 min.
15 min.
5 min.
15 min.
10 min.
15 min.
15 min.
15 min.
15 min.
20 min.
15 min.
15 min.
15 min.
15 min.
15 min.
15 min.
5 min.
15 min.
40 min.
15 min.
45 min.
10 min.
20 min.
15 min.
15 min.
15 min.
5 min.
5 min.
5 min.
15 min.
15 min.
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
1.30 PM
1.45 PM
2.00 PM
2.15 PM
2.30 PM
3.00 PM

LOK GEET
Dophar Samachar
Film Sangeet
Spon. Programme
Spon. Programme
Rural song
Spon. Programme
News at noon
Film music
Film song based on
request
Children programme
5.00 PM Bal Gopal
Children programme
5.15 PM Yuv Vani
Youth programme
News in Hindi
News in Sanskrit
Rural programme
Spon. Programme
6.48 PM Spon. Prog. (Pepsodent Nahle pe Dehla) Spon. Programme
6.48 PM Spon Prog.
Spon. Programme
Agriculture programme
Spon. Programme
Advertisement
Sanskrit talk
Health programme
Local songs
8.00 PM Sabras
Play and music
City news
8.15 PM Kavyanjali
Poem programme
News on legislative
council
8.30 PM Sabras
Play and music
News in Hindi
News in English
News in Urdu
Rupak
Sunday song
Classical music
News in Hindi
News in English
61
15 min.
15 min.
15 min.
15 min.
30 min.
60 min.
60 min.
15 min.
15 min.
50 min.
30 min.
5 min.
15 min.
18 min.
2 min.
2 min.
13 min.
15 min.
13 min.
14 min.
14 min.
15 min.
15 min.
15 min.
5 min.
10 min.
15 min.
15 min.
15 min.
15 min.
60 min.
60 min.
30 min.
30 min.
5 min.
06
.3
07 0 .0 0 7
07 0 - .00
.3 07 AM
08 0 - .30
.0 08 AM
08 0 - .00
.3 08 AM
09 0 - .30
.0 09 AM
09 0 - .00
.3 09 AM
10 0 - .30
.0 10 AM
10 0 - .00
.3 10 AM
11 0 - .30
.0 11 AM
0 .0
-1 0
A
11 1.3 M
12 .3 0
.0 0 AM
12 0 - - 12
.3 12 .0
01 0 - .30 0
.0 01 PM
01 0 - .00
.3 01 PM
02 0 - .30
.0 02 PM
02 0 - .00
.3 02 PM
03 0 - .30
.0 03 PM
03 0 - .00
.3 03 PM
04 0 - .30
.0 04 PM
04 0 - .00
.3 04 PM
05 0 - .30
.0 05 PM
05 0 - .00
.3 05 PM
06 0 - .30
.0 06 PM
06 0 - .00
.3 06 PM
07 0 - .30
.0 07 PM
07 0 - .00
.3 07 PM
08 0 - .30
.0 08 PM
08 0 - .00
.3 08 PM
09 0 - .30
.0 09 PM
09 0 - .00
.3 09 PM
10 0 - .30
.0 10 PM
10 0 - .00
.3 10 PM
0 .3
0
Af 1 1 P
te .0 M
r1 0
1. PM
00
P
BA M
SE
Normal Listening time of Radio
450
400
350
300
250
200
150
100
50
RURAL No
URBAN No
62
COMBINED No
Opinion on Reception Quality of Primary Channel

200
180
160
140
120
100
80
60
40
20
0
Very Good
Good
Poor
RURAL
URBAN
63
COMBINED
No Opinion
Frequency of listening to Primary channel Gender-wise

50
44.2
45
44.1
40
35
32.4
28.5
30
25
20
17.6
15.7
15
9.7
10
7.8
5
0
6-7 days
3-5days
1-2 days
Male
Female
64
Rarely/Never
Frequency of listening to Primary Channnel age-wise

60
49.0
50
45.1
43.1
41.7
40
35.7
33.3
30.1
29.2
30
30.6
28.6
25
20
20
17.9
15
10
17.9
14.3
9.7
7.7
6.1
0
10 - 18 Years
19 - 30 Years
6-7 days
31 - 45 Years
3-5days
1-2 days
65
46 - 60 Years
Rarely/Never
61 and above

Survey 2011

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Radio Audience Survey of Primary Channel 2011

RADIO AUDIENCE SURVEY OF PRIMARY

Regional Mobile Unit

Radio Audience Survey of Primary Channel 2011

Radio Audience Survey of Primary Channel 2011

Radio Audience Survey of Primary Channel 2011

Study Design & Planning

Radio Audience Survey of Primary Channel 2011

Organization, Supervision and Report Writing

Sh. Mithilesh Rai

Regional Mobile Unit

Radio Audience Survey on Primary Channels.

Rural & Urban areas around AIR, Allahabad.

No. of Census Blocks/Wards covered :

No. of Villages covered

Sample Size Covered

Field work done

Radio Audience Survey of Primary Channel 2011

Date of Field work

Regional Mobile Unit, AIR, Allahabad.

Market price of different agriculture product may be regularly broadcast.

There should be programme on self-employment scheme. The young peoples

Programme on education should be included in rural programme.

Role of modern equipment and technology in the field of agriculture may be

Radio Audience Survey of Primary Channel 2011

More latest film song may be broadcast.

Programme on Current Affair may be broadcast.

Announcers/ Casual announcers /compeers should improve the quality of

Radio Audience Survey of Primary Channel 2011

at 06.05PM in the evening (45.5 per cent). In the urban area,

Radio Audience Survey of Primary Channel 2011

01.02.1949 WITH 1KW MW, LATER

Districts under coverage area :

Population covered in admn. Zone

20,000 sq. Km. (80 km. in radius)

CBS (FM) channel 33.30 lakhs

Primary channel 195.10 lakhs

Estimated No. of radio sets in UP

: URBAN - 2,353,101 houses (45.5%)

(Census of India 2001)

RURAL - 7,849,601 houses (38.1%)

Radio Audience Survey of Primary Channel 2011

TOTAL 10,202,702 houses (39.6%)

Estimated No. of TV sets in UP

: URBAN - 3,143,278 houses (60.8%)

(Census of India 2001)

TOTAL 6,439,629 houses (25.0%)

Actual transmission hours (per week)

No. of other FM channels with AIR tower

Red FM 104.0 MHz

Survey Design, Methodology and objectives

To identify Primary Channel listeners from different Socio-economic milieu.

Radio Audience Survey of Primary Channel 2011

To assess radio listening pattern among radio households;

To assess weekly and daily reach of Primary Channel;

To assess ratings of programmes of Primary Channel;

To find out the reception quality of Primary Channel and

To find out the expectations of listeners on Primary Channel.

PROFILE OF RESPONDENTS DAY-WISE

Radio Audience Survey of Primary Channel 2011

Literate but no Schooling

5-9 Years of School

The details about sample profile is given below: