Documente Academic
Documente Profesional
Documente Cultură
2008
2009
2010
2011
Savoury Biscuits and Crackers
92.6
104.2
117.9
134.1
Cookies
125
154.1
195
244
Filled Biscuits
2.9
3.1
3.4
4.2
Plain Biscuits
767.2
811.9
851.1
882.5
Sandwich Biscuits
91.5
105
121.3
141
Value 2008-2013
2010
2011
13028.9
15823.0
95960.4 111754.2
24,026.00 33,077.10
1,025.10
1,288.10
53,220.50 55,271.40
17,688.80 22,117.60
108989.3 127577.2
Sales by Volume
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
2008
2009
2010
2011
2012
00:00
2013
00:00
00:00
Cookies
Filled Biscuits
Plain Biscuits
Sandwich Biscuits
Volume Growth
00:00
00:00
00:00
00:00
00:00
2012/2013
CAGR
Cumulative
200
25
20
15
10
5
0
2010
2011
2012
2013
-2013
2012
153.1
298.4
4.7
908
164.3
2013
174.1
360.5
5.3
930.7
192.2
1662.8
2012
19321.2
131514.8
44,797.80
1,543.40
57,185.60
27,988.00
150836.0
2013
23697.8
156416.9
59,815.10
1,853.40
58,943.70
35,804.70
180114.7
2013
3
2013
35.1
30
14.8
5.5
2.4
2.2
1.1
0.9
0.4
0.2
0.1
0.1
0
7.1
scuits
Sales by value
00:00
00:00
00:00
00:00
00:00
00:00
2013
00:00
00:00
2008
2009
2010
2011
Cookies
Plain Biscuits
Sandwich Biscuits
2012
Filled Biscuits
Value Growth
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
2012/2013
ative
alue
CAGR
Cumula
Comapny wise va
40
35
30
25
20
15
10
5
0
2009
2010
2011
201
2009
2013
2010
2011
201
Britannia
Parle
ITC
Priyagold
Anmol
Oreo
Unibic
Bisk Farm
Bytes
Horlicks
Aliva
Sunfeast Dark
Tasty Treat
Duke Wafers
Gourmet Delite
Sales by value
2009
2010
2011
Cookies
Plain Biscuits
Sandwich Biscuits
2012
2013
Filled Biscuits
Value Growth
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
00:00
2012/2013
CAGR
Cumulative
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
Volume 2008-2013
CAGR
13.5
23.6
12.8
3.9
16.0
Cumulative
88.0
188.4
82.8
21.3
110.1
2012/2013
CAGR
22.7
18.9348271069
33.5
20.0855254633
3.1
27.9287551808
2010
35.4
31.2
13.6
2.6
3
0.6
0.7
0.5
0.5
0.7
0.1
0.1
0.1
10.5
21.1 Cumulative
16.5
161.0
36.6
114.9
18.5
376.3
4.4
133.2
24.8
23.7
203.1
2011
34.6
30.5
13.7
2.8
2.7
1.2
0.7
0.7
0.5
0.5
0.6
0.1
0.1
0.1
0.1
10.7
2012
2013
34.6 35.1
29.4 28.2
14.2 14.6
3.1
3.5
2.6
2.4
1.6
1.7
0.9
1.1
0.8
0.9
0.5
0.5
0.5
0.2
0.1
0.1
0
10.7
0.5
0.4
0.4
0.2
0.1
0.1
0
10.4
Advertisement
Nutritional value
Value for Money
Brand
Flavour
Crunchiness
Packaging
Texture
Feel
5
5
7
7
9
8
7
7
4
5
5
6
8
6
6
3
7
9
8
7
6
2
4
7
8
9
6
4
7
3
6
5
8
8
5
purchase
Content
Goodday
20-20
Hide & Seek
Sunfeast Special
Delishus
Unibic
Happy Happy
Biscuit
Goodday
20-20
Hide & Seek
Sunfeast Special
Delishus
Unibic
Happy Happy
Advertisement
5
3
6
4
6
6
3
Content
Shape
6
3
5
4
3
2
2
Advertisement
5
4
5
3
4
5
4
Shape
6
4
6
6
5
4
5
4
5
4
5
4
Size
Texture
5
5
5
4
5
4
3
Size
Packaging Design
5
4
6
2
4
4
4
Texture
5
5
5
4
5
4
Packaging Material
5
4
5
3
7
6
3
Packaging Design
Feel
4
3
5
2
7
6
3
Packaging Material
7
4
6
3
5
5
3
Feel
5
4
6
5
4
5
4
5
7
4
6
4
4
4
7
6
7
6
5
5
Brand Value
7
4
6
4
3
2
2
Brand Value
7
4
6
4
Biscuit
Goodday
20-20
Hide & Seek
Sunfeast Special
Delishus
Unibic
Happy Happy
Biscuit
Goodday
20-20
Content
5
Advertisement
5
4
6
6
Advertise
ment
Nutritional value
6
Shape
6
5
4
5
5
4
4
5
4
Size
Texture
5
5
5
4
5
6
4
5
4
4
4
4
5
4
5
7
6
Value
for
money Brand Flavour Crunchiness
5
6
7
4
4
4
4
4
4
Sunfeast Special
Delishus
Unibic
4
6
6
Happy Happy
Packaging
Design
4
6
6
6
Packaging
Material
4
Feel
5
7
6
Brand
Value
7
7
4
4
6
6
4
5
5
5
4
7
4
Hide &
Seek
5
5
Sunfeast
Special
Delishus
Unibic
4
2
1
4
3
4
Happy
Happy
Packaging
Texture
7
6
Feel
4
4
4
Flavour
Crunchine
ss
4
4
4
4
5
2
4
6
3
6
6