salbasmart

PO Box 3009, Littleton, CO 80111

Phone: 303.999.3996 Fax: 303.999.3999 E-Mail: info@salbasmart.com









Press Release
For Immediate Release

Contact: Sarah Eykyn
The Fresh Ideas Group
205.239.6445
Sarah@freshideasgroup.com


Salba Chia approved for sale in European market,
ahead of Natural Products Expo East, Sept.18-20, 2014

DENVER, Colo. (Sept. 8, 2014) Salba Smart will share news of its imminent expansion into the
European market with visitors attending Natural Products Expo East at the National Convention Center
in Baltimore, Md., Sept. 18-20, 2014. Granted a positive novel food opinion for its Salba Chia seeds by
The United Kingdoms Food Standards Agency (FSA), the company will be available to answer questions
from distributors and retailers at booth # 1232.

The popularity of whole seeds is opening doors in Europe for more novel, flavorful and lesser known
types of grain such as Salba Chia seeds. A novel food is a food or food ingredient that does not have a
significant history of consumption within the European Union before 15 May, 1997. Before any new
food product can be introduced on the European market it must be rigorously assessed for safety. In
the UK, the assessment of novel foods is carried out by the Advisory Committee on Novel Foods and
Processes (ACNFP), an independent committee of scientists appointed by the FSA.

The European Novel Foods Regulation incudes a simplified approval procedure that is applied when a
company believes its novel food is substantially equivalent to a food that is already on the market. In
such a situation, the applicant can submit a notification to the European Commission after obtaining an
opinion on equivalence from an EU member state in this case the UK.

Salba Chia had requested an opinion from the FSA on the equivalence of their chia seeds, which are
grown in particular regions of South America, with the chia seeds marketed by The Chia Company that
are grown in Australia. Following a rigorous review of data, Salba Chia seeds have been assessed to be
equivalent to chia seeds already approved for market in the European Union, and granted the same
status.

Salba Chia Press Kit
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salbasmart
PO Box 3009, Littleton, CO 80111
Phone: 303.999.3996 Fax: 303.999.3999 E-Mail: info@salbasmart.com





We are treating this as a milestone for chia, for
our company and the industry as a whole, stated
Rally Ralston, Salba Smarts managing partner.
Introducing a nutritionally consistent chia seed
product under FDA regulation is an arduous,
technical and scientific process that takes
substantial time and resources. We felt, however,
that providing our Salba Chia seeds worldwide was
paramount for our UK customers. Our in-house
team worked tirelessly with the FSA to navigate
the Substantial Equivalent process. We believe this
achievement demonstrates our companys
bandwidth in terms of regulatory compliance and
we are committed to serving the needs of our
distributors, retail partners and customers for the
long haul, he noted.

Salba Chia seed is the only quality-certified chia on the market, grown under Good Agricultural
Practices (GLOBAL-GAP) and carefully selected under GMP (Good Manufacturing Practices). It has also
achieved HACCP (Hazard Analysis and Critical Control Point) international quality standards.
As a firm supporter of EFSA standards, Salba Chia will shortly unveil a new look for its product line
which will position each brand as a category of food products that is culturally tailored to appeal to
European consumers.

###

About Salba Smart LLC
Formed in 2006 by family farmers and manufacturers, Salba Smart is a whole foods company
committed to quality, consistency, and sustainability from the ground up. Salba Smart strives to serve
consumers and the environment through Performance with Purpose, making the highest quality
whole grains and seeds available for use as ingredients and retail foods. These include Salba Chia, the
most nutritionally consistent chia on the market. Salba Smart Natural Products, LLC is a privately held
company headquartered at P.O Box 3009, Littleton, CO 80161. Tel: 303-999-3996. For more
information, visit http://www.salbasmart.com or join the community on Facebook.

Salba Chia Press Kit
Page 2
salbasmart
PO Box 3009, Littleton, CO 80111
Phone: 303.999.3996 Fax: 303.999.3999 E-Mail: info@salbasmart.com


About Salba

Chia

Chia-based snacks, drinks and foods are a mainstream health trend.
Good Morning America declared 2013 as the year of the chia seed, and in 2014, naturally gluten-free chia
seeds were identified as a key proponent to shape Americans waistlines according to a survey reported by
Todays Dietitian.
Best-selling author, nutritionist and Biggest Loser star Rachel Beller says chia is her absolute ultimate
favorite fiber, antioxidant and omega-3 booster. Thanks to Dr. Bob Arnots book, The Aztec Diet, chia seeds
were featured in a double-page spread in Womans World. Several Baltimore Ravens players even used chia
seeds for energy and digestion in the run up to their 2013 Super Bowl win.
And yet, despite all this recent media attention, chia has been around for a long, long time. Way back when
around 3,500 BC the Aztecs looked to chia as a super fuel for energy and endurance. Why? Because the
nutrient dense make-up of chia makes it a mighty way to boost daily nutrition, with thousands of years of use
to back up its powerful claims.
Salba Smart Natural Products, LLC was ahead of the curve in bringing Salba Chia to the attention of consumers
and has worked with its growers and partners in South America to cultivate a nutritionally consistent chia to
stand apart from conventional strains.
Salba Chia is a blend of the only two registered
varieties of Salvia hispanica L. - Sahi Alba 911 &
912. It is a unique ingredient that can be used to
increase the nutritional value of meals and
recipes.
Far from being an average seed, Salba is the class
valedictorian and Hercules of chia. Salba Chia
forms the basis of innovative and convenient
products for consumers that make chia an
essential part of their daily routine. All Salba Chia
products are grown under organic conditions and
are Non-GMO Project Verified.
Salba Chia Press Kit
Page 2
salbasmart
PO Box 3009, Littleton, CO 80111
Phone: 303.999.3996 Fax: 303.999.3999 E-Mail: info@salbasmart.com


Salba Chia Press Kit
Page 2
salbasmart
PO Box 3009, Littleton, CO 80111
Phone: 303.999.3996 Fax: 303.999.3999 E-Mail: info@salbasmart.com

Salba Chia Product Line

Salba Chia Whole Seed
Whole Seed has more of the natural Omega-3s (ALA) and fiber
than flax without a fishy taste.
Great for mixing into yogurt and smoothies, sprinkling over
salads, sauces and dips.
The seed can be used in its whole seed form or in the ground
with no impact on nutritional value.
Available in 12.7 oz. pouches (SRP $13.99) and USDA certified
organic 16 oz. jars (SRP $24.99).

Salba Chia Premium Ground
Convenient milled version of Salba Chia for use in sauces,
soups, smoothies, or any other recipe calling for a nutritional
boost.
A great flour substitute to boost the fiber in baked goods (3
parts flour to 1 part Salba Ground Seed).
Available in 6.4 oz. pouches (SRP $9.99) and USDA certified
organic 9 oz. jars (SRP $20.99).

Salba Chia Tortilla Chips
Consumers love the taste of Salba Smarts stone ground, organically
grown corn in the blue, white and yellow corn tortilla chips
and they love the fact that these flavorful snacks do good things
for their nutrition.
Organic Blue Corn Tortilla Chips
Organic White Corn Tortilla Chips
Organic Yellow Corn Tortilla Chips
Available in 7.5 oz. bags (SRP $3.69)

Salba Chia Salsas
Made in three flavor profiles, Salba Chia salsas are suited to any
palate preference to bring a nutritional boost to snack time, game days
or parties. The Salba seeds lend a wonderful textural quality to the salsa
as well as pack in valuable nutrients for a snack that loves back.
Mild, Medium and Hot
Available in 12 oz. jars (SRP $5.39)

Salba Chia products can be found at Whole Foods Market, Natural
Grocers, Central Markets, natural foods stores, and online at www.amazon.com and
www.salbasmart.com.
Salba Chia Press Kit
Page 2
salbasmart
PO Box 3009, Littleton, CO 80111
Phone: 303.999.3996 Fax: 303.999.3999 E-Mail: info@salbasmart.com

Salba Chia Nutrition
Smarter. Faster. Stronger.

What makes Salba Chia smarter than your average
chia? Salba is the richest whole food source of
Omega-3 fatty acids (ALA) and fiber found in
nature on a gram for gram basis. The Daily Value
for ALA Omega-3s is 1.3g. There are 3.4g of ALA
Omega-3s per serving of Salba Chia seeds, and
over 5,000 mg of dietary fiber. Salba has less than
1g net carbohydrates per serving. Salba provides
potential benefits for:

Athletes and sports enthusiasts
Seniors and the elderly
Children and Adolescents
On-the-Go Individuals
Anti-Aging/Wellness
Anyone looking to improve their nutrition and
health
Omega-3s
A serving of Salba chia is packed with 3,425mg of Omega-3 (ALA).
This essential fatty acid is used by the body to form cell walls and
contributes to improved circulation and cell function.
Calcium
Each serving of Salba chia has 115.5mg of calcium, an essential
mineral important for bone health.
Fiber
Salba chia contains 5.1g of dietary fiber per serving. Fiber
supports healthy digestion and increases satiety, helping to ward
of cravings and sugar crashes.
Iron
Salba chia contains 1.25mg of iron per serving. Iron is integral to
health used to build muscle and ensure oxygenation to cells, an
important element to maintaining energy.
Magnesium
Salba chia has 57mg of magnesium, needed to maintain muscle and nerve function and immune support.
Other Nutrients
Salba chia also contains naturally occurring Vitamin A, Biotin, Niacin, Protein, Copper, Riboflavin, Folate, Vitamin C,
Thiamine, Molybdenum, Zinc and Pantothenate. Salba Chia is all-natural, has no trans fat, is gluten free, has
almost no net carbohydrates and is a whole food. For extra credit, it is Non-GMO Project Verified.
Salba Chia Press Kit
Page 2
salbasmart
PO Box 3009, Littleton, CO 80111
Phone: 303.999.3996 Fax: 303.999.3999 E-Mail: info@salbasmart.com


About Salba Smart Natural Products, LLC

Company Overview
Salba Chia has been scrupulously cultivated through years of research by growers Adolfo and Alfredo Mealla.
Formed in 2006 by these growers and manufacturers Rally and Rich Ralston, Salba Smart's mission is to develop and
market innovative food products made with Salba Chia, that combine great taste and nutrition clinically proven to
improve health. Salba Smart Natural Products, LLC is a privately held company headquartered in Littleton, Colo.

Research
As the big seed on campus, Salba Chia is the only strain of chia suitable for University research. When it comes to
research, consistent nutrient make up is essential for accurate clinical results. The Mealla brothers worked for years
to develop a harvest that would meet the strict quality standards of Dr. Vladimir Vuksan at the University of
Toronto, St. Michaels Medical Center. Salba Chia is so smart it has been to University and passed with flying colors.

Ingredients
Salba Smart Natural Products, LLC is the single source of Salba Chia seed for food and food manufacturing in the
USA. Its managing partners have over 100 years of combined experience growing, producing and selling natural and
organic food products around the world. Salba Smarts value added products include organic tortilla chips and
organic salsa made with Salba. Salba Chia can also be found in a variety of Udis Gluten Free products and LesserEvil
snacks. Organic and all natural branded products and co-branding opportunities are available.

Management
Rally Ralston: Managing Partner
Rich Ralston: Partner
Josh Robbins: Marketing Manager
Adolfo Mealla: Partner
Alfredo Mealla: Partner

Location
Salba Smart Natural Products, LLC is headquartered at P.O Box 3009, Littleton, CO 80161. Tel: 303-999-3996.
For more information, visit http://www.salbasmart.com or Facebook.

Broker Contact
Staci Owens: National Sales Manager
Tel: 303-999-3996

Media Contact
Fresh Ideas Group, 2400 Spruce Street, Suite 100, Boulder CO 80302
Sarah Eykyn: Tel: (205) 239-6445; Email: sarah@freshideasgroup.com
Emily Smith: Tel: (303) 449-2108 x 10; Email: emily@freshideasgroup.com


Salba Chia Press Kit
Page 2
salbasmart
PO Box 3009, Littleton, CO 80111
Phone: 303.999.3996 Fax: 303.999.3999 E-Mail: info@salbasmart.com

Salba Chia Press: