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One Smart Thing:

Why Copycats Fail
Only The Real You Can Succeed
In Business




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Copyright 2014 Kelly McCausey
Contact: kelly@kellymccausey.com
No portion of this book or accompanying materials or any portions thereof, can be stored in
a retrieval system, reproduced or transmitted in any form or by any means electronic,
photographic, mechanical without written permission from Kelly McCausey.
No portions of the book or accompanying materials may be resold, rented or otherwise
distributed, without written permission from Kelly McCausey.
Earnings Disclaimer
Every effort has been made to accurately represent this product and its potential. Even
though this industry offers the possibility to earn money, there is no guarantee that you will
earn any money using the techniques and ideas in these materials. Examples in these
materials are not to be interpreted as a promise of guarantee of earnings. Earning potential
is entirely dependent on the person using the product, ideas and techniques.
Any claims of actual earnings or examples of actual results can be verified upon request.
Your level of success in attaining the results claimed in these materials depends on the time
you devote to the business, ideas and techniques mentioned, your finances, knowledge and
various skills. Since these factors differ according to individuals, we cannot guarantee your
success or income level. Nor am I responsible for any of your actions.
Legal Disclaimer
While every attempt has been made to verify information provided in this book, we are not
responsible for any errors or omissions. The reader of this book assumes responsibility for
the use of these materials and information. I hold no responsibility or liability for your use
of this information.
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Meet Kelly McCausey
Kelly McCausey is a full-time solopreneur whos been
earning money online since 2002. When she realized
her little Internet business had huge potential, her
stick-to-it attitude went into overdrive. The result:
Kelly walked away from her J-O-B in 2006.
Kelly blogs, podcasts, designs, partners, creates
information products, runs a membership site,
and coaches other solopreneurs.
About her solopreneur life, Kelly says, I love
what I do and feel so grateful for the
opportunity!
Read more at http://www.SoloSmarts.com.

Kelly McCauseys Book, Solopreneurs Are Smarter
Now available as an Amazon Kindle eBook,
Solopreneurs Are Smarter was a labor of love for Kelly
who is convinced online solopreneurs are the
smartest, most creative business owners on the net.
Solopreneurs Are Smarter features 13 chapters with
topics like Solopreneurs Dont Have To Live By the
Clock; Solopreneurs Create Their Own Business
Culture; Solopreneurs Dont Have A Boss; and
Solopreneurs Can Own Their Niche.
Kelly also enlisted the help of 4 amazing solopreneurs:
Alice Seba, Lynette Chandler, and Christina Lemmey
each wrote guest chapters, and Nicole Dean
contributed the books foreword.
Grab it Free: http://www.solosmarts.com/book.


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Copycats Always Fail.

Have you ever sat at the feet of someone
fantastic and tried to put everything they teach
into action only to fail miserably?
Copycats always fail.
I know, Copycat is a strong and negative word but lets take a good look at what often
happens.
You find someone successful to learn from. They offer to show you their entire process,
step by step. They strongly encourage you to follow their example because its a
proven system.
So you do just that. You copy them move for move doing everything theyve shown
you.
Youre a Copycat.
(And Copycats always fail.)
Youve copied someones entire process and put it into beautiful action only to have it
fail and Im going to tell you why.
Make a study of successful people but never try to copy everything they do. Theyre
doing what works for them but youre NOT THEM.
Youre YOU.
Good News: This isnt really a small report about being a Copycat though it was a fun
way to grab your attention.
This IS a small report on Personality Types and how they impact you as a Solopreneur.
There are a lot of different approaches to the idea of Personality Types and I know you
may have been exposed to a few of them in your lifetime. You may even have a personal
favorite.
For my purposes, Im going to introduce you to the concept of Personality Types
introduced in the book Personality Plus by Florence Littauer.

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Four Basic Personality Types

Choleric

Sanguine

Melancholy

Phlegmatic
Funny words, right? We can credit Hippocrates for them. His theory way back when
was that humans had bodily fluids that impacted our personality traits and behaviors.
Theres a lot more to his ideas on the subject and its interested to study it out.
Of course, our personalities have nothing to do with our bodily fluids but the
Personality Type names stuck down through the centuries.
! #$% &$'()*+,-./ 0/1$ 0'2.3(

1here'snosuchLhlngasa'8ad'ersonallLy1ype,lnfacL-Lhey'relmposslbleLo
raLelncomparlson.(WenLLuallofLhempresenLlnourllves,buslnessesand
communlues.)
LachersonallLy1ypehasSLrengLhsandWeaknesses.(SLrengLhscanbe
developedandweaknessescanbemlnlmlzed.)
nobodyls'only'oneersonallLy1ype.8aLher,we'reaunlqueblend.
WearenoLdenedbyourersonallLy1ype,buLwecanlearnaloLabouL
ourselvesLhroughundersLandlngLhem.

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Personality Type Traits
Lets take a quick look at the Personality Types, naming just a few positive and negative
traits.
The Choleric Personality Type:

Positive traits: prone to leadership, gets things done, practical in action

Negative traits: stubborn, impulsive, impatient, demanding of others

The Sanguine Personality Type:

Positive Traits: fun loving, friendly, life of the party

Negative Traits: fails to finish, unreliable, often late

The Melancholy Personality Type:

Positive Traits: detail oriented, meets deadlines, creative, sensitive

Negative Traits: moodiness, struggles to delegate, takes critique overly personal

The Phlegmatic Personality Type:

Positive Traits: content, kind, not easily ruffled, observant

Negative Traits: procrastinates, fears change, passive-aggressive

Keep in mind, this is a very brief introduction there so much more to each of the
Personality Types and when you consider how they mix and blend together, theres no
end to the complexities that an individual person has going on inside of them.
Find Out Your Type:
By now youre probably most interested in knowing WHAT your Type is if you dont
know already. Well, there is an online form you can go complete right now that will auto
tabulate your results and give you your numbers:
http://www.rockthechurch.com/uploads/Personality-types.pdf
Im not wild about pointing you to copyrighted content that probably shouldnt be
posted to the web like this. Im not certain what level of permission they have to provide
the test online but its darned handy and I know youd find it with a quick Google
search anyways.
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Now That You Know
Howd your numbers come out?
I am 32 Choleric and 8 Phlegmatic. (That tells you a LOT doesnt it? LOL! No wonder
Im such a bossy thing!)
Remember, theres no good or bad to your numbers only information to be
understood.
Lets revisit the Copycat idea again in light of what youre just learning about yourself.
Maybe you admire me (hopefully a few do anyways) and want to build a business just
like mine. I have a lot of products that teach you everything I do. You can learn to blog
like I blog, how to podcast like I podcast, how to create products like I do all of it.
Maybe youve emulated me to the greatest degree possible but its just not working for
you.
Well, are you a high Choleric like me? Youd pretty much have to be in order to do
everything I do the way I do it.
What if youre a Melancholy? You can duplicate most of my processes without fail but
you probably lack the desire to be as bold and opinionated as me.
What if youre a Phlegmatic? My business is way too much go go go for your tastes.
What if youre a Sanguine? My business is way too much buckle down and get it done
for you to be happy at for long.
What a mistake it would be for any Melancholy, Sanguine or Phlegmatic to try to copy
me and deliver the same results! Theyd quickly become frustrated and drained.
Does that mean Melancholy, Sanguine or Phlegmatic cant be successful bloggers,
podcasters and business coaches? Absolutely not! They CAN be successful but theyll
have to craft an approach that suits their unique bend so that they can thrive in the
doing.
Take this information and use it to consider others youve attempted to model your
business after in the past. Can you guess what their Personality Type might be in
comparison to you and spot why you struggled to be like them?
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Im telling you, this is weight lifter stuff. It seriously LIFTS a burden off of your
shoulders as you realize you havent been failing because theres something wrong with
you youve been failing because youve pursued what isnt RIGHT for you
The Marketplace Rewards Originality
When you stop playing the Copycat and pursue crafting a business that expresses who
you are, youll be amazed at how things change for you in the business world.
When you let the real you come out, when you apply smart business tactics in your own
way youll stand out.
No one will say, Oh, hes trying to be like _____________. Theyll say Oh, hey
hes got a fresh approach Id like to know more about!
Youll Attract Your Perfect Following When You Are You
Like I said before. You need to study successful business owners and glean everything
you can from what they do but then you have to sit down and figure out how the tips,
tricks and strategies will best be implemented to compliment YOUR unique self.
You can only do this when you take the time to understand your Personality Type, your
strengths and weaknesses AND learn how the different Types work together.
THAT is why Im launching a full product on the subject. I want to help you learn more
about yourself and guide you through some projects that will help you gain confidence
in yourself and build a business better suited to YOU.



Pick Up The Full Course Now!
Personality Types in Business
http://www.personalitytypesinbusiness.com