Corporate Games Comes to

Stoke-on-Trent and Staffordshire

Thousands of amateur sportsmen and women from the UKs biggest companies will
be competing in Stoke-on-Trent and Staffordshire next year.
Between !""" and #!""" competitors are expected for the $"%& UK 'orporate
(ames which will be held o)er three days in *une! and will present an opportunity to
showcase the regions economic opportunities to senior figures from some of the
countrys biggest and brightest companies.
+nalysis of the $"%" games in ,i)erpool calculated that !#" participants spent
approximately -$!."!.%% on accommodation! food and drink/ -0."!##0 on
shopping and )isiting attractions/ and -%0#!&12 on tra)el and other expenses.
'ompanies taking part in pre)ious years include 3B4! 'oca-'ola! K54(! 56'!
(SK and 5honesU.
'ompetitors will play a range of sports! including hockey! cricket! rugby se)ens!
netball! football! s7uash! )olleyball! tennis! basketball! running and 8ragon boat
racing - and the 9oint Staffordshire and Stoke-on-Trent approach was selected by
the games organisers ahead of se)eral other bids.
:enues will include Keele and Staffordshire Uni)ersities! ;enton 4anor Sports
'omplex! <ewcastle 'ollege and Trentham (ardens.
(ames 8irector Ben Sedgemore said= >;rom the first moment that we set foot in the
area! our :enue 3nspection 'ommittee started to belie)e that it is the perfect
destination for the UK 'orporate (ames in $"%&.
>6e ha)e no doubt that the thousands of )isiting participants will be blown away by
what the region has to offer. 3 e)en think some local entrants will be unfamiliar with
some of these terrific facilities.
>6e ha)e been fortunate enough to stage (ames all around the world in great
cities like 4oscow! ?agreb and Bilbao and right across the UK! but if you consider
the tremendous grass facilities at Keele! the massi)e indoor capacity at ;enton
4anor Sports 'omplex! the impressi)e facilities at <ewcastle 'ollege and the
beauty of Trentham (ardens! in addition to the central location! we genuinely ha)e
confidence that this is a match for any destination.
>6e are really excited to start work on de)eloping the (ames and two of our
biggest teams ha)e already committed to enter! with 'S' bringing 0"" participants
and @rnst and Aoung! in their $"
th
consecuti)e (ames signed up for $"". That said!
we will be welcoming all local businesses big or small to participate and e)eryone is
treated e7ually in the (ames. The (ames is the ultimate mix of sport! business and
tourism and we really cant wait.B
Cecent research re)ealed that Staffordshire and Stoke-on-Trent - a part of Britain
where the meetings-and-e)ents industry now generates around -0%#m worth of
business a year for the local economy - is highly rated by conference and e)ent
organisers for location! ease of tra)el and )alue for money.
The Staffordshire Stoke-on-Trent 'onference Bureau! which heads the dri)e to
promote meeting and e)ents in the county! offers a free and impartial )enue finding
ser)ice as well as an online accommodation booking ser)ice.
'opies of its Meetings on a Plate, the Staffordshire Stoke-on-Trent Conference
Guide can be obtained by telephoning "%12$-$0$"1# or by e-mailing
conferenceDstoke.go).uk
+nd further details can be now found at www.conferencestaffordshire.co.uk.
[Ends]
For further press information, contact:
'laire 6illiams
Tel= "%12$-$0$"1#
@-mail= conference@stoke.gov.uk