Digital Marketing Tools,

Techniques & Strategies

Workshop Session Plan



By

InnoServ Solutions Pvt. Ltd.



August 14


















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has been confidentially submitted and the contents of this document cannot to be reproduced or
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Program / Workshop Duration: 2 Days

Day 1 : 8 Hrs (6.5 Hrs Training, 1 Hr Lunch Break, 2 Tea Breaks of 15 Min)

World of Digital Marketing & its impact on Marketing: 1 Hr

Introduction to Digital Marketing
Traditional Vs Online Marketing
Need for Digital Marketing
Components of Digital Marketing
o SEO, SEM / PPC, SMM, Affiliate Marketing, Email Marketing, Online
Advertising
Introduction to Social Media
Social Media Revolution
What is Social Media?
Social Media Classifications
Social Media Marketing and its benefits
Case Study Integrated Digital Marketing Strategies: 30 Min
Search Engine Optimization: 15 Min
Importance of SEO
On Page & Off Page
Search Engine Marketing : 15 Min
What is SEM and its benefits?
Key concepts explained - Pay Per Click, CPM, CPC, CTR, Quality Score, Edge Rank, Bids,
Google AdWord: 2 Hrs
Introduction to Google Ad-word Platform
Search Network
Display Network
Google Ad Formats (Text, Image & Video)
Concept of Keywords
Campaign, Ad Groups, Ads
Max CPC & Bidding
Quality Score
How to setup a Google AdWord Account?
How to Setup a Campaign?

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How to do the ad targeting?
How to create an Ad?
Assignment: Hands on Exercise to Setup a complete campaign: 30 Min
LinkedIn & LinkedIn Advertising - 1 Hr
SlideShare - 15 Min
Blogs, Blogger, Wordpress 15 Min

Day 2: 8 Hrs ( 6.5 Hrs Training, 1 Hr Lunch Break, 2 Tea Breaks of 15 Min)

Twitter 1 Hr
Introduction to Twitter
@Mentions, @Replies, Retweets
Concept of Hashtags
Twitter for Business
Twitter Advertising
Hands On and Case Study
Facebook 2 Hrs
Facebook Profile
Facebook Page
Setting up a Facebook Page
Effective Page Management
Importance of Engagement & Page Content
Introduction to Page Insights Facebook Analytics
Introduction to Facebook Ads
Type of Facebook Ads
How to setup an ad campaign?
Type of Bidding
Location Targeting
Concept of Interests
Ad analytics
Hands on & Case Study
YouTube Channel 30 Mins
Types of Channel
How to setup a channel?
YouTube Analytics
YouTube Ads

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Digital Marketing Strategies 2 Hrs
How to develop Digital Marketing Strategies?
Introduction - RACE Framework
Various Real time Cases discussed and solutions explained
Assignment is given to develop Digital Strategy based on live project 30 Mins
Introduction to Social Media Dashboard HootSuite 30 Mins


Notes:
The course will have many case study along with videos to explain the concepts and real life
implementation of the Digital Marketing tools and techniques.
Various live projects / current cases are demonstrated live.
Several assignments will be given in the class to be done practically like creating a
Facebook page, setting up of Facebook ad, setting up of a google campaign, development
of a digital marketing case study.


Infrastructure Requirements:-

Internet enabled lab / Wifi environment with a decent internet bandwidth for all
participants with basic computer systems / laptops for practicals
Free access to digital platforms like Facebook, Twitter, LinkedIn, Youtube etc.
Projector connected laptop / computer system for the speaker
A clip on microphone (Collar Microphone system) and a sound system to support audio
video play back (A Lot of case studies to be taken are video based)
White Board / Black board with markers







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Faculty Profile

Rahul Jain
Founder Director, InnoServ Solutions Pvt. Ltd.
Chief strategist, InnoServ Digital
Rahul Jain has an overall work experience of 13+ years in the areas of start-up operations, product
launches, business development, corporate sales and strategic alliances. Rahul has been in
leadership role with some of the most specialized companies in SAP Education in India, where he
has been successfully able to market the products through online promotional channels.
As a marketer Rahul has been a specialist for marketing cost optimization and an innovator for
various cost effective marketing and branding campaigns for business. From early days of Digital
Marketing, Rahul has been practicing advance digital / online marketing techniques in business.
At present, Rahul is leading companys Digital Marketing Consulting arm InnoServ Digital.
Under his leadership InnoServ Digital is currently managing high value and strategic digital
marketing consulting projects of clients from diversified verticals like Politicians, Media and
Entertainment, Education Business and SMEs.
Having deep interest in academia, He has been conducting regular sessions/workshops under
the InnoServ Digital Learning Services at various platforms including leading colleges like SIBM
Pune, SICSR Pune, IICMR Pune, ASM Group Pune, Prestige Institute of Management & Research
Indore among others.
A born leader, Rahul has managed large teams and many of his team members has embarked on
the journey of entrepreneurship which is a good testimony of his leadership development skills.
Rahul is socially very active and was recently appointed as the Secretary of Rotary eClub of Pune.