7/27/2014

Comparative Study of Census of

India and NRS
PGDM Batch 2013-15
IMC ASSIGNMENT - 4
Submitted to: Dr. S. Radhakrishnan
Submitted by: Nishanth M S (PGDM No. 13160)
IMC ASSIGNMENT 4

PGDM No: 13160
Parameters considered by Census of India
Census is the most credible and reliable source of information on Demography, Economic
Activity, Literacy & Education, Housing & Household Amenities, Urbanization, Fertility and
Mortality, Scheduled Castes and Scheduled Tribes, Language, Religion, Migration, Disability
and many other socio-cultural and demographic data
The major parameters considered by census of India are:
Name of the Person
Gender
Date of Birth
Place of Birth
Marital Status
Name of Father
Name of Mother
Name of Spouse
Present Address
Duration of stay at Present Address
Permanent Address
Occupation
Nationality as Declared
Educational Qualification
Relationship to Head of family
Work
House hold Income
Disability
Housing Conditions
How Does Government Process Census Information?
The government can process the census information to:
Frame policies in various sector like health, education etc.
Planning and providing education system provision in different regions.
Planning of public transportation and infrastructure.
Budget allocation to local bodies
Planning subsidies to the needy
Determining tax rates in country
Planning allotment of local authorities
From Marketing Point of you how census and NRS are useful
Census & NRS are useful as they provide data that serve as a basis for market research,
assessment of the demand for products and services, assessment of the supply of personnel,
Segmentation of the market, selection of target market and helps in selection of channel of
communication to the end consumer.
Commonalities and Differences between census and NRS
Commonalities
They speak about the demography, income, characteristics of the respondents.
They provide information on the marketing channel communication.
Differences

Census NRS
Covers the characteristics of the
country population.
Provides information on the individuals
of the country and all the infrastructure
available in individual households
Information can be used to device
marketing strategy.
Visual communication can be planned
using the data


Population is only newspaper readers
Reach of newspapers to its audience
Only can be used for communication
strategy.
Data helps in communication in print
media or newspapers