Evaluatng the

Right Ofshore
Strategy
CASE STUDY
The Client
A subsidiary of a US$4 billion Indian conglomerate, the
client is one of the fastest growing India-based global IT
and IT-enabled services companies. Since its incepton in
October 2000, the company has established itself as a
key player in ofshore outsourcing, growing at a
compounded annual growth rate (CAGR) of over 85%,
outpacing competton and the IT services market.
Recognized by Forbes as one of the Worlds Most
Reputable Companies, the company is focused on the
Manufacturing, BFSI, Consumer Packaged Goods, Retail,
Travel, Hospitality and Transportaton.
Business Context
The company entered the BPO segment in 2003 in partnership with
Client Logic, one of the Top 5 BPO providers in the contact center and fulfllment
industry. Buoyed by the success of the joint venture and the growth of the BPO
industry, the company saw a larger opportunity in this market. While it wished to
explore the partnership model further and expand its footprint in the BPO space, it
also wanted an independent validaton of the suitable ofshore model. Prayag was
commissioned to carry out a study to evaluate various ofshore BPO business
models and make a recommendaton on best-ft.
Email: info@prayag.com www.prayag.com 1
Email: info@prayag.com 2 www.prayag.com
Prayags Soluton
Prayag leveraged its extensive industry experience in conductng the
study. The companies to be evaluated were selected on the basis of
ofshore model practced captve, partnership and third party. Scale
and size of operatons were also taken into consideraton.
To understand how the various strategies were actually executed, the
Prayag team interviewed the senior management of the selected compa-
nies. The companies were queried on various parameters such as process
maturity, inital costs, data security, sourcing, and resource fexibility.
Analysis of the data collected indicated that ofshoring was only
successful when the model suited the specifc size of the business.
Research data was then used to create a framework where ofshore
models were mapped to business growth stages, which was then
presented to the client as an input into their decision making process.
Benefts
Prayags research report provided the client with an objectve view of the
ofshore BPO industry, which was needed for making a crucial business
decision. The research was used by the client to subsequently validate its
choice of a partnership-driven business model.
Says Jaya Raju, General Manager - BPO Division of the client, In a frst
of its kind exercise, Prayag has researched current users of the ofshore
BPO model to understand their strategies and success factors. They have
provided an insightul and comprehensive analysis that is very valuable
to companies looking to ofshore business processes to India as well as to
BPO service providers.
Prayag Consultng Pvt. Ltd.
45/B, 2nd Floor, Front Wing, 1st Main, JP Nagar 3rd Phase, Bangalore - 560 078. INDIA
Phone : 080-41200439
Services
Provided
Market Opportunity
Assessment
Competton Tracking
CASE STUDY