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opinionway
The innovative research compagny
Representative sample of
511 companies with international
business settlements
22 countries
3 criteria:
- Headquarter location
- Industry
- Turnover
Phone interviews with
global business leaders
(CEO, managing director,
administrative and nancial
manager, sales manager,
head of international investment)
From 2
nd
January
to 22
nd
March 2014
BUSINESS ACTIVITY
Services
IT
Heavy industry
Consumer goods
pays dorigine des entreprises
chifres dafaires (en euros)
secteurs dactivit
22%
21%
25%
32%
Less than 500 millions
Between 500 millions and 5 billions
More than 5 billions
Did Not Answer
REVENUE (in euros)
pays dorigine des entreprises
chifres dafaires (en euros)
secteurs dactivit
47%
21%
30%
2%
COMPANIES BY COUNTRY OF ORIGIN
America
Greater Europe
BRIC
Asia
Gulf countries
pays dorigine des entreprises
chifres dafaires (en euros)
secteurs dactivit
50%
36%
3%
5%
POSITION OF THE INTERVIEWEE
CEO
6%
Human Resources Manager
3%
Development Manager
22%
Marketing/Communication Manager
29%
35%
Financial Manager
Others
5%
6%
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
4 5
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
METHODOLOGY
AN OBJECTIVE FOCUS ON THE LATEST INVESTMENTS
The annual period begins with the fourth quarter:
2013
REALITY
To enable verication of our sources, the Monitor allows four months to elapse from the recording
of investments in the fDi Markets. Thus, the period reviewed starts with the 4
th
quarter of the previous year.
Tokyo
Sydney
So Paolo
Moscow
Montreal
San Francisco
Hong Kong
Shanghai
Mumbai
Warsaw
Dsseldorf
Frankfurt
Amsterdam
London
Toronto
Istanbul
Bangalore
Abu Dhabi
New Delhi
Dublin
Seoul
Beijing
Paris
Madrid
New York
25 Global Cities
- Top destinations in terms of
international Greeneld
investments
- Excluding City States
- The most open economies,
not necessarily the top GDPs.
International Greeneld
Investments
The Monitor measures
the number of published
international Greeneld
investments collected by the
fDi Markets data.
International Greeneld
investments occur when a
company launches new activities
in a Global City. They build up
its economic potential and
create jobs. Purely nancial
investments, like real estate
transactions, privatizations or
alliances are not included. Joint
ventures are included only when
they result in job creation.
Barcelona
4
th
quarter
2012
1
st
quarter
2013
2
nd
quarter
2013
3
rd
quarter
2013
Greater Paris Investment Agency
6
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
25 Global Cities
The Top Global Cities for
the International Greeneld
Investment list has been updated
to take account of the signicant
rebalances experienced by the
global economy.
=
Stay in Top 25
-
Leave Top 25
+
New in Top 25
San Francisco
New York
So Paolo
Mumbai
Hong Kong
Seoul
Shanghai
Tokyo
Bangalore
New Delhi
Sydney
Mexico
=
=
=
=
Beijing
=
=
=
=
+
+
+
=
-
Montreal
Toronto
+
-
Frankfurt
London
Istanbul
Moscow Amsterdam
Dsseldorf
Warsaw
Stockholm
Brussels
Berlin
Dublin
Paris
=
Barcelona
=
Madrid
=
=
=
+
+
+ =
-
-
-
=
=
METHODOLOGY
AN UPDATED, RIGOROUS OVERVIEW OF 2013 INVESTMENTS
Abu Dhabi
+
Database:
fDi markets Financial Times,
January 2003
132,000 international
investment projects
64,000 businesses all over the
world
10,000 information sources:
newspapers, magazines,
associations, websites
PERCEPTION BENCHMARKS
GLOBAL CITIES INVESTMENT MONITOR 2014
Chrysler Building
(318m)
New York
Grande Arche
(111m)
Paris
World Financial
Center
(492m)
Shanghai
Greater Paris Investment Agency
METHODOLOGY
Burj al Arab
(321m)
Dubai
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
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GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
GLOBAL IMAGE
PARIS, THIRD WORLDWIDE
New York
49%
Los Angeles
Chicago
Shanghai
Singapore
Paris
Berlin
41%
London
Tokyo
Hong Kong
London Shanghai
7%
New York Los Angeles
7%
Chicago
6%
Tokyo
9%
Hong Kong
11%
Paris
30%
Berlin
12%
6%
7%
12%
30%
7%
8%
9%
11%
41% 49%
Singapore
8%
CITIES GLOBAL IMAGE
According to you, which 3 cities or major world capitals have the best overall image?
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
8 9
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
REGIONAL IMAGE
PARIS, WELL PERCEIVED EVERYWHERE
REGIONAL IMAGE
According to you, which 3 cities or major world capitals have the best overall image?
London
New York
Paris
Los Angeles
Chicago
AMERICA
Shanghai
London
Tokyo
Singapore
BRIC
Tokyo
New York
ASIA
New York
London
Paris
EUROPE
Berlin
Paris
Singapore
GULF COUNTRIES
New York
Riyadh
Paris
Dubai
Hong Kong
New York
London
London
Paris
o
P
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l
o
S
y
d
n
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y
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a
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i
s
M
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s
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B
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B
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a
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119
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124
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106
93
87
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79
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151
162
189
215
305
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61
58 56 54
2012 ranking 1 3 2 5 4 8 10 7 6 12 9 13 15 22 25 16 14 26 11 17
2013 ranking 1 2 3 4 5 6 7 8 19 18 20 17 16 15 14 13 12 11 10 9
s
s
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a
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t
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1705
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1340
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K
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1142
S
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823
M
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753
721
647
602
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550
B
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a
518
480
471
469
460
451
428
424
401
329
312
S
y
d
n
e
y
Hong Kong
So Paolo
London
1705
Shanghai
1340
1142
Beijing
550
823
Moscow
129
753
Paris
721
New York
647
602
518
Barcelona
Sydney
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
24 25
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
A GLOBAL DECLINE
EXCEPT FOR PARIS
Source:
Greater Paris Investment Agency, KPMG,
fDI Markets Financial Times Ltd
CHANGES IN THE TOP 5 CITIES, 2009 TO 2013
NUMBER OF INVESTMENTS
2009 2010 2011 2012 2013
0
50
100
150
200
250
300
350
400
450
61
126
195 223
151
108
194
146
129
116
191
170
150
108
119
225
239
239
189
231
242
290
309
233
215
351
389
308
270
305
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
26 27
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
The Global Cities Investment Monitor is a unique
worldwide survey conducted exclusively by the
Greater Paris Investment Agency in partnership
with KPMG. It ranks the attractiveness of Global
Cities competing at worldwide level.
Although there is no strict denition for a Global
Cities, they are all characterized by a dynamic
and stimulating environment where nancial and
business innovation meets top decision-makers.
Global Cities are focal points with global impact.
They are closely linked to each other, while
competing to dene the best economic, urban and
political standards.
Competition among Global Cities is more open
than ever before. For most of the twentieth century,
Paris, London and New York formed the leading
triad. Berlin was sidelined in the course of the two
world wars. Moscow stood in the Soviet Bloc apart
from economic competition. Tokyo was probably
the rst strong challenger.
Even in a more open, competitive environment very
few cities can hope to rank among the top global
ones. As the Monitor shows, investors perceptions
as well as actual investments tend to focus on a
handful of cities and concentrate there.
For more than twenty years, the Greater Paris
Investment Agency has conducted studies to
compare and rank European cities. The Global
Cities Investment Monitor is the rst annual
global benchmark study. It fully acknowledges
the changing global hierarchy.
What can Paris, a long standing Global City, expect
from the Monitor? The study has shown that Paris
enjoys an attractive, remarkable image and is also
well-positioned in terms of actual investments,
even more so than its image suggests.
The Monitor is a key tool helping the Greater Paris
Investment Agency to advocate and support world-
class investments in infrastructure, architecture,
and clusters in Greater Paris, to make it one of the
twenty-rst centurys leading business capitals.
GLOBAL CITIES
A COMPETITION MORE OPEN THAN EVER
Greater Paris Investment Agency
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
26 27
GLOBAL CITIES INVESTMENT MONITOR 2014 THE GREATER PARIS INVESTMENT AGENCY AND KPMG
ABB, Accor, Aroports de Paris, Altran Technologies, Bal du Moulin Rouge,
BNP Paribas, Cailliau Dedouit & Associs, Caisse des Dpts, CEA, Chambre de
commerce et dindustrie de Paris Ile-de-France, Chambre des Notaires de Paris,
Chambre Fnaim du Grand Paris, Cisco, Colas S.A., Colony Capital, Comexposium,
Crdit Agricole CIB (Calyon), Defacto, EDF, Epadesa, ERDF, Ernst & Young,
Fdration Rgionale des travaux publics Ile-de-France, Fidal International,
Foncire des Rgions, France Amriques, Galeries Lafayette, GDF-Suez, Gecina,
Gnrale Continentale Investissements, Gide Loyrette Nouel, Groupe G7, HCL
Technologies, Hermitage, Hinduja Group, IBM, Icade, KPMG, La Poste,
Marne-la-Valle Epamarne/Epafrance, MEDEF Ile-de-France, Orange,
Port Autonome de Paris, RATP, Regus, Siemens, SNCF, Tata Communications,
Tata Consultancy Services, Total, Unibail-Rodamco, Veolia, Vinci Construction,
Viparis, Wipro, Xerox
OUR MEMBERS: GLOBAL & MAJOR COMPANIES
THE GREATER PARIS INVESTMENT AGENCY
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Greater Paris Investment Agency is a non-prot organization
founded over twenty years ago by the Paris Chamber of
Commerce and Industry to attract new international investors in
Greater Paris and to bolster its attractiveness.
It is comprised of more than one hundred major French and
multinational companies; they guarantee total independence
and provide support in fullling the Associations main missions.
As Greater Paris, business ambassador, our Agency is a key
partner and advisor linking government decision-makers and
our prestigious business partners network.
It is a major player in the Grand Paris project.
Chiara Corazza
Managing Director
Greater Paris Investment Agency
www.greater-paris-investment-agency.com
Greater Paris Investment Agency
KPMG in France
KPMG is the leading Audit and Advisory services provider in
France, employing 8,300 professionals located in 238 ofces.
In 2013, KPMG S.A.s revenue stood at d894 million. KPMG
serves major international companies, SMEs and family groups,
in all industry areas.
KPMG is a member rm of KPMG International Cooperative, a
global network of professional rms providing Audit, Tax and
Advisory services with a presence in 155 countries across the
world. KPMG employs 155,000 professionals and generates
$23.04 billion in sales.
The network is structured around three regions: the Americas,
Asia-Pacic, and EMEA (Europe Middle East Africa).
Jay Nirsimloo
Managing Director KPMG
www.kpmg.fr