ROBO KISAN

Hamara kisan mitra

Robo kisan
New product launch
Submitted by
Sanath
Manju Manju
Vinay
Ramya
Haleema
jagadish
AGENDA
Background
Situation
Environmental scanning
Our solution
Mission , vision & objective Mission , vision & objective
Working
Pros
Target market
Segmentation
Positioning
Key factors
BACKGROUND
History of agriculture in India dates back to the
Rigveda, written about 1100 BC
Today, India ranks second worldwide in farm
output output
It accounts for 8.56% of India exports.
About 43% of Indias geographical area is used
for agricultural activity.
SITUATION
The major problems faced by farmers are Depleted
soils, lack of modern technology , poor facilities for
storage, lack of resources.
In India, crops are affected by over 200 major pests, 100
plant diseases, 100 of weeds.
Approximately 30% of Indian crop yield potential is
being lost due to diseases and weeds which in term of
quantity would mean 30 million tons of food grain.
12% grain loss during storage by unscientific method
and due to the attack of storage grain pests. 8% of the and due to the attack of storage grain pests. 8% of the
grains lost because of the rodents.10% of the grain lost due
to post harvest processing.
(source:http://en.wikipedia.org/wiki/Agriculture_in_India)
ENVIRONMENTAL SCANNING
The fruits after being plucked are sent to factories .the
automated system collect video image from the CCD
camera placed on the top of a conveyer belt carrying
fruits, then it process the images in order to collect
several relevant features . several relevant features .
The problem we find is, it is loss to the farmer because
total number of diseased or rotten fruits will reduce his
income hence correlative actions can be taken at farm
level itself.
OUR SOLUTION
Robo kisan
Tagline: Hamara kisan mitra
We monitor fruits using Image processing We monitor fruits using Image processing
Our aim is to detection of growth stages of a fruit and
monitoring of its diseases
Check ripe or unripe
Can assist robotic arm to pluck the fruit.
Mission
Is to make an technological evaluation in agricultural
sector & our services will exceed the expectations of our
customers
vision
Our vision is to bring Indian farmers into the 21st Our vision is to bring Indian farmers into the 21st
century through innovation and modern technology.
Objectives
To reduce the loss for farmers
To help people be healthy
To have our product in every farm of India
WORKING
Pros
It increases the income of farmer since detection and monitoring is done at
the growth stage itself.
Detection of pests is done at the growth stage itself so crops can be treated
with the pesticides and the rotting of fruits can be avoided.
Accurate and it saves farmers time. Accurate and it saves farmers time.
Reliable, low cost and it is affordable.
Customers get good quality fruits.
Since monitoring is done at the growth stage itself, there is no necessity of
monitoring after plucking of fruits.
It reduces labours in turn it reduces farmers expenditure.
TARGET MARKET
Mainly focus on rural market
Mainly target on farmers & warehouses to detect
the pests
SEGMENTATION
Non-commercial smallholders, an estimated 300 million
smallholders, are primarily subsistence farmers who
tend to produce staple crops for household consumption
and only engage in local, informal markets as sellers in
the rare event of a surplus;
Commercial smallholders in loose value chains, an
estimated 165 million smallholders, tend to produce a
mix of staple and high-value crops and engage in local or mix of staple and high-value crops and engage in local or
regional spot markets as both sellers and buyers; and,
Commercial smallholders in tight value chains, an
estimated 35 million smallholders, tend to derive a
sizeable portion of their agricultural income from higher-
value specialty crops sold to regional and international
buyers on a contract basis.
(Source:http://www.cgap.org/publications/segmentation-
smallholder-households)
POSITIONING
by understanding target market (using target
audience profile)
Since we are monopoly we can use this as an
advantage
we concentrate on map buying criteria of customers we concentrate on map buying criteria of customers
i.e., Color selection, Length of warranty, Service
reputation, High tech gadgetry
Assess our product strength against the buying
criteria
Analyzing gap
FACTORS
Human Resource Aspects
Mainly requires engineer and diploma holders to
develop technology
Financial Aspects
Approximately the total cost of robo kisan is 15000
Requesting government to give subsidize for farmers to Requesting government to give subsidize for farmers to
buy our product
Marketing Aspects
Advertising our product in national media ,news paper
, farmer markets, agro websites
Thank you