The carbonated soft drinks industry in India comprises over 100 plants across all states. It provides direct and indirect employment for over 1,25,000 employees. It has attracted one of the highest foreign direct investments in the country amounting to around 1049 US $ Million.
Soft drinks constitute the third largest packaged food segment in India after packaged tea and packaged biscuits. But the penetration level of carbonated soft drinks in India is still low compared with other developing markets, an indication for further potential for rapid growth.
India has 850 million potential customers, 150 million of whom comprise the middle class with disposable income to spend on cars, vcrs and computers. Also, the Indian middle class is growing at 10% per year Soft drinks are become part and parcel of the Indian lifestyle. Be it children, the college kid or the middle aged Indian soft drinks are enjoyed by one and all in the country. Especially after the influx of a number of fast food joints in India soft drinks have gained more popularity. Food like pizzas burgers and French fries go hand in hand with soft drinks. Gone are the days when a soft drink was enjoyed to the combat a sunny day. Today soft drinks are enjoyed with almost every meal that one has outside his/her home. Despite several issues that crept up regarding the ingredients used behind the manufacturing of soft drinks the market remained stable.
The soft drink industry in India is categorized on the basis of carbonated and non carbonated drinks. The carbonated drinks include flavors like cola, lemon and orange and the non carbonated drinks segment includes mostly mango flavors. The non carbonated segment includes fruit juices and squashes. The Top Soft Drink Brands in India are Coca-Cola, Pepsi and Thums Up. The other popular soft drink brands in India include Fanta, Mirinda,7Up, Sprite Limca,Frooti,Appy Fizz, etc. In order to cater to all the segments of the society these top soft drink brands are available in numerous sizes.
2 Starting from the age old 300 ml glass bottles to the 200 ml ones to 500 ml ,1litre and 2 litre plastic bottles soft drinks are available in almost every size desired by the consumer. The carbonated drinks account for almost 80% of the total sales of the soft drinks market in India.
Soft drinks do not only rule the urban markets they have successfully managed to penetrate the rural areas as well. Rural areas account for almost 75% sales of Pet bottles whereas the sales of 300 ml and 200ml bottles are higher in the rural areas.
Based on consumption patterns the soft drink market in India is classified into two segments. The first is On premise which means the place where the soft drink was bought and consumed. This includes places like railway stations, stand alone shops, restaurants and cinemas. The other one being In-House consumption which means soft drinks purchased and consumed at home. However in India the former beats the latter hollow. Outdoor consumption accounts for almost 80% of the total sales of soft drinks and indoor consumption accounts for the remaining 20% of the sales of the soft drinks market.
However the soft drinks market in India is still in its nascent stage as compared to countries like the USA. According to a report published in 2000 the per capita consumption of soft drinks in India was 5 bottles annually as compared to USA whose per capita consumption per annum stood at 800 bottles. Delhi happens to be the highest soft drink consuming region in India.
Top players in the soft drinks industry in India: The soft drinks industry in India is dominated by some of the top players and the names of these top players are given below: COCO-COLA INDIA PEPSICO INDIA PARLE AGRO
INTRODUCTION Parle Agro is an Indian company in the beverages industry and has brands like Frooti, consistent winner of India's fruit beverage brand, Appy, Appy Fizz and packaged drinking water, Bailey. A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were the first to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first to introduce fruit drinks in PET bottles. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. HISTORY In the 1950s the undivided Chauhan, the owners of Parle family manufactured beverages, water, confectionery, biscuits, etc. under its registered brand name Parle. Over the years, the group split into three different companies Parle Agro, Parle Bisleri and Parle Products. Currently, all three are separate companies with separate ownership and management. They also have different products manufactured under them. All three companies continue to use the family trademark name Parle under which the current companies are named. Parle Agro commenced operations in 1984. Starting with only beverages and diversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become Indias favourite mango drink. It still has a leading market share. Mr. Prakash Chauhan is the Executive Chairman of Parle Agro.
6 products
1. Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched in tetra packaging in India. Frooti is Indias favorite Mango drink and is ranked amongst the most trusted brands in numerous national surveys.
2. Appy Classic: Launched in 1986 as an apple nectar and originally available in a white tetra pack with an apple and leaf graphic, today it comes in black tetra packaging. Appy remains the first apple nectar to be launched in India.
3. Appy Fizz: Launched in 2005, Appy Fizz is Indias first sparkling apple drink available in a champagne shaped PET bottle. Considered the Champagne of Fruit drinks, Appy Fizz is a one of a kind product in the beverage market.Recently, Appy Fizz has been given a makeover in terms of a new packaging.
4. Saint Juice: Launched in 2008, Saint Juice is available in three variants Orange, Mixed fruit, Grape and Apple. Saint Juice is 100% juice with no added color, sugar or preservative.
5. LMN: Launched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice and has no artificial flavors or preservatives. LMN works as an Emergency Lemon Refresher, and tastes closest to authentic nimbu pani.
6. Grappo Fizz: Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating the sparkling fruit drinks category in India , Grappo Fizz is along the lines of existing product Appy Fizz. It is purple-red in color and has no close competition in the market
1) CURRENT RATI O=CURRENT ASSETS CURRENT LI ABI LI TES 2011 2010. 1,510.52 6,397.47
2,890.46 4,992.04 0.24 : 1 0.59
COMMENTS: Current ratio indicates the short term solvency position.The short term solvency position of parle agro in both the year is not satisfactory it was 0.24 and 0.59 in 2011 and 2010 respectively which is even even close to the standard current ratio 2:1. Since we know that company is strong but it need to improve its figure
2) PROPRI ETOR RATI O =PROPREI TORS FUNDS X 100 TOTAL ASSETS 2011 2010 4,447.22X100 10844.69 3,531.05 x 100 8522.51 41% 41.43%
10 COMMENTS: The proprietory ratio indicates the proprietors stakes in the business.proprietors share in investment in total assets is 41% and 41.43% which is almost similar in both the years . And is close to the standard ratio.Hence company indicates a sound and satisfactory long term solvency position.It also indicates that company relies more on owned funds then on borrowed funds.
3) DEBT EQUI TY RATI O =DEBT EQUI TY
COMMENTS: Debt -equity indicates the long term borrowing as a proportion to owned funds. Its 0.50:1 in 2011 and 0.02 in 2010, both the ratio are lower hence more secured are the creditors and they suffer less than the owner. Hence, the ratio is satisfactory it should be lower, so that creditors enjoy higher degree of safety.
4) CAPI TAL GEARI NG RATI O : = FI XED I NCOME BEARI NG SECURI TI ES X 100 NON-FI XED I NCOME BEARI NG SECURI TI ES 2011 2010 1491.16 x100 4,447.22 66.03 x100 3,531.05 0.34 1.87 COMMENTS: This ratio has reduced from 1.87 to 0.34 this year. It shows that funds bearing fixed return has decreased. It is not that great. It a sign of low gearing. 2011 2010 1491.16 2956.06 66.03 3465.02 0.50 :1 0.02:1
11 MANAGEMENT EFFICIENCY RATIOS:
1) GROSS PROFI T RATI O =GROSS PROFI T x 100 NET SALES 2011 2010 4284.91 x 100 19,242.09 3909.32 x 100 15,839.58 22.27% 24.68%
COMMENTS: This is a profitability ratio. It is useful for intra-firm comparison to find out the % of profit after deducting direct expenses.This year gross profit ratio has decreased from 24.68% to 22.27% compared to last year. It shows that this year there have been higher direct expenses by the company.
2) NET PROFI T RATI O =NPBT x 100 NET SALES 2011 2010 2,484.60x 100 19,242.09 2,639.81 x 100 15,839.58 12.91% 16.67%
COMMENTS: Its the main test of profitability & operational efficiency. The profit has decreased from 16.67% to 12.91%
12 3) NET PROFI T RATI O =NPAT X 100 NET SALES 2011 2010 2,007.74x 100 19,242.09 2,039.91 x 100 15,839.58 10.43% 10.45%
COMMENTS: Its the main test of profitability & operational efficiency.NPR of Coca cola is 10.45% which is better compared to Parle agro which is 10.43%
4) NET PROFI T RATI O =OPERATI NG NET PROFI T x 100 NET SALES 2011 2010 2,460.26x 100 19,242.09 2,743.65 x 100 15,839.58 12.79% 20.88%
COMMENTS: Its the main test of profitability & operational efficiency. It had decreased from 20.88% to 12.79 %
5) OPERATI NG RATI O =OPERATI NG COST x 100 NET SALES
13 COMMENTS: Operating ratio is 9.48% resulting in a return of 90.52% on long term capital employed and 7.36% resulting in a return of 92.64% on long term capital employed in 2011 and 2010 respectively
6) EXPENSE RATI O =OPERATI NG EXPENSES x 100 NET SALES 2011 2010 1,824.65x 100 19,242.09 1165.67x 100 15,839.58 9.48% 7.36%
COMMENTS: It shows the portion of revenue used up by various items of expenditure. In 2010 the company was more efficient in controlling its overall operational costs as indicated by its lower ratio of operational expenses. But this year it has increased to 9.48 when compared to previous year.
14 PROFITABILITY RATIOS:
1) RETURNS ON CAPI TAL EMPLOYED : = NET PROFI T B4 I NTEREST &TAX x 100 CAPI TAL EMPLOYED 2011 2010 2,885.13x 100 4,447.22 2,842.42x 100 3,531.05 64.87% 80.50%
COMMENTS: It indicates the earning capacity and optimum utilization of funds and capital structure planning . utilization of funds is better in the year 2010 when compared to 2011.It had decreased to from 80.50% to 64.87% in 2011
2) RETURN ON PROPRI ETORS FUND =NET PROFI T AFTER TAX x 100 PROPRIETORS FUND
COMMENTS: It indicates the earning capacity and optimum utilization of assets. In 2011 it was 45.15% and In 2010 it was 57.77% Comparing both the years it signifies a better utilization of shareholders funds or higher productivity of owners funds in year 2010 compared to the yr 2011.
15 Trend analysis of balance sheet- parle AGRO Particulars Rs (in crs) % base year
2009 2010 2011 2009 2010 2011 A)Sources of funds
1.Shareholders fund
a) Equity share capital 39.94 39.94 39.94 100 100 100 b) Reserves/ surplus 3760.81 3425.08 2916.12 100 91.07293 77.53968 NETWORTH 3800.75 3465.02 2956.06 100 91.16674 77.7757
a) Gross block 5538.46 2750.98 5538.46 100 109.3277 220.106 b) less depreciation 942.6 1092.3 1458.18 100 115.8865 154.7042 c) Capital work In progress 120.5 48.14 125.14 100 39.93695 103.8162
2. Investment 5128.75 3925.71 5128.75 100 116.5331 152.2449 3. Current assets, loans, advances 1510.52 2890.46 1510.52 100 282.7851 147.7801 (-) Current liabilities and provisions 6397.47 4992.04 6397.47 100 226.304 290.0163
Net current assets -4886.95 - 2101.58 -4886.95 100 177.5343 412.8328
16 Comparative statement of balance sheet- parle agro Particulars 2010 2011 Incr/Decr (Rs) Incr/decr (%) A)Sources of funds
1.Shareholders fund
a) Equity share capital 39.94 39.94 0 0 b) Reserves/ surplus 3425.08 2916.12 -508.96 -14.8597989 NETWORTH 3465.02 2956.06 -508.96 -14.68851551
a) Secured loans 0 1458.45 1458.45 0 b) Unsecured loans 66.03 32.71 -33.32 -50.46191125 OWED FUNDS 66.03 1491.16 1425.13 2158.30683 TOTal funds 3531.05 4447.22 916.17 25.94610668 B)Application of funds
1. Fixed asset
a) Gross block 2750.98 5538.46 2787.48 101.3267999 b) less depreciation 1092.3 1458.18 365.88 33.49629223 c) Capital work in progress 48.14 125.14 77 159.9501454
2. Investment 3925.71 5128.75 1203.04 30.64515718 3. Current assets, loans, advances 2890.46 1510.52 -1379.94 -47.74118998 (-) Current liabilities and provisions 4992.04 6397.47 1405.43 28.15342025
Net current assets -2101.58 -4886.95 -2785.37 132.5369484
TOTAL CAPITAL EMPLOYED 3531.05 4447.22 916.17 25.94610668
17 Common size of balance sheet- parle agro Particulars 2010 % 2011 % (in crs) (in crs) A)Sources of funds
1.Shareholders fund 0 a) Equity share capital 39.94 1.131108311 39.94 0.898089143 c) Reserves/ surplus 3425.08 96.99890967 2916.12 65.57175044 NETWORTH 3465.02 98.13001798 2956.06 66.46983959 2.Borrowed funds
c) Secured loans 0 0 1458.45 32.79464474 d) Unsecured loans 66.03 1.869982017 32.71 0.73551567 OWED FUNDS 66.03 1.869982017 1491.16 33.53016041 TOTAL FUNDS 3531.05 100 4447.22 100 B)Application of funds
1. Fixed asset
d) Gross block 2750.98 77.90827091 5538.46 124.5375763 e) less depreciation 1092.3 30.9341414 1458.18 32.78857354 f) Capital work in progress 48.14 1.363333853 125.14 2.813892724
2. Investment 3925.71 111.1768454 5128.75 115.3248546 3. Current assets, loans, advances 2890.46 81.85837074 1510.52 33.96548855 (-) Current liabilities and provisions 4992.04 141.3755115 6397.47 143.8532387
Net current assets -2101.58 -59.51714079 -4886.95 -109.8877501
TOTAL CAPITAL EMPLOYED 3531.05 100 4447.22 100
18 Comment on balance sheet- comparative statement of parle agro.
1. SHARE CAPITAL includes RESERVES AND SHAREHOLDERS FUND .Reserves have decreased by 508.96. equity share were same in the yr 2010 and 2011.reserve have decreased from 3,425.08 in 2010 to 2,916.12 in 2011.
2. OWNED OR BORROWED FUND have increase by 1425.13. companied dependency on outside liability had increased in 2011 when compared to 2010.
3. FIXED ASSETS of the company have increased by 2498.6
4. INVESTMENTS of the company has increased by 1203.04. it means company made more investment in 2011 compared to 2010.
5. CURRENT ASSETS of the company has reduced by 1379.94
6. CURRENT LIABILITIES of the company has increased by 1405.43. it was 4,992.04 in 2010 and it had increased to 6,397.47 in 2011.
19 Comment on balance sheet trend of parle agro company
1. Company issued same number of shares in all three years, whereas RESERVES of the company has decreased from 100% in 2009 to 91% in 2010 to 77% in 2011.
2. SHARE HOLDERS FUND have decreased from 100% in 2009 to 91% 2010. But it has increased to 114% in 2011.
3. Company issued DEBENTURES In 2009 is100% it decreased to 84% in 2010. However in 2011 it increased to 1889% .it shows that the company took more secured loan.
4. Due to decrease in loan funds and shareholder fund NET WORTH of business went down from 100% in 2009 to 91% in 2010.however it increased by 114%.
5. These sources were used for buying assets like building, machinery etc.TOTAL FIXED ASSETS increased from 100% in 2009 to 109% in 2010 to 220% in 2011.
6. CURRENT ASSET increased from 100% in 2009 to 282% in 2010 and it decreased to 147 in 2011.
20 Trend analysis of profit and loss account - parle agro Particulars
The Coca-Cola Company is the worlds largest beverage company. Along with Coca-Cola, recognized as the worlds most-valuable brand, the Company markets four of the worlds top five soft drink brands, including Diet Coke, Fanta and Sprite and a wide range of other beverages, including water, juices and juice drinks, tea, coffee and sports drinks. Through one of the worlds largest beverage distribution system, consumers in more than 200 countries enjoy The Coca-Cola Companys beverages at a rate exceeding 1.6 billion servings each day. Coca-Cola in India is the countrys leading beverage Company with an unmatched portfolio of beverages.
The Company manufactures and markets leading beverage brands like Coca- Cola, Thumbs Up, Fanta, Fanta Apple, Limca, Sprite, Maaza, Minute Maid, Burn, Kinley and Georgia range of tea coffee, Nestea and Fanta Fun Taste.
One of the early investors in India, the Coca-Cola system provides direct and indirect employment to more than 1, 50,000 people. The Coca-Cola System in India has more than 1 million retailers and the business has a multiplier effect on employment and earning opportunities. Coca-Cola in India is the largest domestic buyer of sugar and one of the top buyers of mango pulp.
The Coca-Cola System in India business also positively impacts industries like Glass, Plastics, Resin Manufacturers, Sugar, Automobiles, White Goods Manufacturers, Banking etc.
The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise - The Coca- Cola Company exists to benefit and refresh everyone that it touches. This basic proposition entails that the Companys business should refresh the markets, protect, preserve and enhance the environment and strengthen the community.
25 HISTORY
1950 - Coca-Cola bottling plant opens in New Delhi
1958 - Concentrate plant opens in India
1973 - 22 bottling plants operate in 13 states
1977 - Coca-Cola and 38 other companies refuse to dilute stake, formally withdraws from Country in 1978
1992 - Re-enters India
PRODUCTS
1. Coca-Cola: Coca-Cola is the most popular and highest-selling soft drink in history, as well as the best-known product in the world.
2. Diet Coke: Diet Coke is the world's third largest selling soft drink. Diet coke is for those who want plenty of taste but no calories. Diet coke is also known as coke light in some countries.
3. Thums Up: Thums up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys.
4. Sprite : Sprite is the brand that gained most share in sparkling beverages in year 2010.It is present in over 130 countries worldwide. In India, sprite is the second largest brand of soft drinks.
26 5. Fanta : Over the years, Fanta has occupied a strong market place and is identified as the "the fun catalyst". Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment.
6. Limca : Lime 'n' lemoni Limca can cast a tangy refreshing spell on anyone, anywhere. Derived from 'Nimbu' + 'jaisa' hence Lime Sa, Limca has lived up to its promise of refreshment and has been the original thirst choice of millions of consumers for over 3 decade.
7. Maaza : Introduced in 1970s, Maaza has today come to symbolize the very spirit of mangoes. Universally loved for its taste, color, thickness and wholesome properties, Maaza is the mango lover's first choice.
8. Minute Maid Pulpy Orange : The history of the Minute Maid brand goes as far back as 1945 when the Florida Food Corporation developed orange juice powder. They branded it Minute Maid, a name connoting the convenience and the ease of preparation (In a minute).
9. Minute Maid Nimbu Fresh : Launched first in South of India in January 2010, Minute Maid Nimbu Fresh, started refreshing the whole of India by April 2010.
10. Kinley Water : Kinley water promises water that is as pure as it is meant to be. Also, it comes with the assurance of safety.
11. Nestea : Lemony light refresher -Nestea Iced tea is a Part of the Beverage Partners Worldwide (BPW) partnership between Nestle and Coca-Cola. It is one of the largest selling ready-to-drink tea brand sold in over 60 countries.
12. Georgia Gold : Introduced in 2004, the GEORGIA range of Tea and Coffee beverages is the perfect solution for your office and restaurant needs.
27 Balance sheet of coca cola company
SOURCES OF FUNDS Mar11 Mar10 Mar09 Mar08 Mar07 Owner's fund Equity share capital 15.13 15.13 12.43 12.43 12.23 Share application money - - 0.70 - 0.20 Preference share capital - - - - - Reserves & surplus 667.89 605.65 282.90 276.57 216.99 Loan funds Secured loans 175.64 149.23 373.06 35.19 22.81 Unsecured loans 53.74 104.02 67.02 - 0.36 Total 912.39 874.04 736.11 324.20 252.60 Uses of funds Fixed assets Gross block 796.96 763.46 706.44 105.73 68.59 Less : revaluation reserve - - - - - Less : accumulated depreciation 314.52 202.62 93.87 27.91 21.79 Net block 482.44 560.85 612.58 77.82 46.80 Capital work-in-progress 6.48 6.21 36.70 13.47 34.49 Investments 7.08 62.08 39.89 102.97 78.18 Net current assets Current assets, loans & advances 583.79 417.77 214.66 232.94 161.39 Less : current liabilities & provisions 167.40 172.87 167.72 103.01 68.27 Total net current assets 416.39 244.90 46.95 129.94 93.13 Miscellaneous expenses not written - - - - - Total 912.39 874.04 736.11 324.20 252.60
29 The coca cola company-ratio analysis and comments
LIQUIDITY RATIOS :
1)CURRENT RATI O=CURRENT ASSETS CURRENT LI ABI LI TES 2011 2010 583.79 167.40 417.77 172.87 3.48 : 1 2.42:1
COMMENTS:Current ratio indicates the short term solvency position.The short term solvency position in 2010 and 2011is 2.42 and 3.48 which is satisfactory as is not below the current ratio 2:1. Hence the solvency position of coco cola co. is better.however in the yr 2011 is was more better compared to previous year.
2) PROPRI ETOR RATI O =PROPREI TORS FUNDS X 100 TOTAL ASSETS 2011 2010 912.39X 100 1079.79 874.04 x 100 1046.91 84.50% 83.49%
30 COMMENTS: The proprietory ratio indicates the proprietors stakes in the business.proprietors share in investment in total assets is 84.50% and 83.49% which is almost similar in both the years . And is close to the standard ratio.Hence company indicates a sound and satisfactory long term solvency position.It also indicates that company relies more on owned funds then on borrowed funds
3) DEBT EQUI TY RATI O =DEBT EQUI TY
COMMENTS: Debt-equity indicates the long term borrowing as a proportion to owned funds. Its 0.34:1 in 2011 and 0.41 in 2010, both the ratio are lower hence more secured are the creditors and they suffer less than the owner. hence the ratio is satisfactory it should be lower, so that creditors enjoy higher degree of safety
4) CAPI TAL GEARI NG RATI O : = FI XED I NCOME BEARI NG SECURI TI ES X 100 NON-FI XED I NCOME BEARI NG SECURI TI ES 2011 2011 229.38 912.39 253.25 874.04 0.25 0.29 COMMENTS: This ratio has reduced from 1.29 to 0.25 this year. It shows that funds bearing fixed return has decreased. It is not that great. It a sign of low gearing. 2011 2010 229.38 683.02 253.25 620.78 0.34 :1 0.41:1
31 MANAGEMENT EFFICIENCY RATIOS:
1) GROSS PROFI T RATI O =GROSS PROFI T x 100 NET SALES 2011 2010 617.37 x 100 1,202.38 543.05 x 100 990.58 51.35% 54.82%
COMMENTS:This is a profitability ratio. It is useful for intra-firm comparison to find out the % of profit after deducting direct expenses.This year gross profit ratio has decreased from 54.82% to 51.35% compared to last year. It shows that this year there have been higher direct expenses by the company.
2) NET PROFI T RATI O =NPBT x 100 NET SALES 2011 2010 165.40x 100 1,202.38 102.02 x 100 990.58 13.76% 10.30%
COMMENTS: Its the main test of profitability & operational efficiency.NPR of Coca cola co. has increased from 10.30% to 13.76% which is better and shows good control over expense in 2011.
32 3) NET PROFI T RATI O =NPAT X 100 NET SALES 2011 2010 125.66 x 100 1,202.38 66.62 x 100 990.58 10.45% 6.73%
COMMENTS: Its the main test of profitability & operational efficiency.NPR of Coca cola has increased from 6.73% to 10.43% hence it shows that company has decrease its expense to increase profit .
4) NET PROFI T RATI O =OPERATI NG NET PROFI T x 100 NET SALES 2011 2010 251.08x 100 1,202.38 242.00 x 100 990.58 20.88% 24.43%
COMMENTS: Its the main test of profitability & operational efficiency.NPR Coca cola co. has decreased from 24.43% to 20.88% in yr 2011
33 5) OPERATI NG RATI O =OPERATI NG COST x 100 NET SALES 2011 2010 366.29x 100 1,202.38 301.05 x 100 990.58 30.46% 30.39%
COMMENTS: Operating ratio is 30.46% resulting in a return of 69.54% on long term capital employed and 30.39% resulting in a return of 69.61% on long term capital employed in 2011 and 2010 respectively.
6) EXPENSE RATI O =OPERATI NG EXPENSES x 100 NET SALES Parle agro Coca cola co. 366.29x 100 1,202.38 301.05 x 100 990.58 30.46% 30.39%
COMMENTS: It shows the portion of revenue used up by various items of expenditure. In the both the years the ratio is almost similar.And since is below the standard ratio it indicates dat in both the year the company had very good control over expenditure.
34 PROFITABILITY RATIOS
1) RETURNS ON CAPI TAL EMPLOYED : =NET PROFI T B4 I NTEREST &TAX x 100 CAPI TAL EMPLOYED 2011 2010 296.92x 100 912.39 279.10 x 100 874.04 32.54% 31.93%
COMMENTS: It indicates the earning capacity and optimum utilization of funds and capital structure planning . utilization of funds is better in the year 2011 when compared to 2010.It has increased from 31.93% to .32.54% in 2010.
2) RETURN ON PROPRI ETORS FUND =NET PROFI T AFTER TAX x 100 PROPRI ETORS FUND 2011 2010 125.66x 100 912.39 66.62 x 100 874.04 13.77% 7.62%
COMMENTS : It indicates the earning capacity and optimum utilization of assets. In 2011 it was 13.77% and In 2010 it was 7.62% Comparing both the years it signifies a better utilization of shareholders funds or higher productivity of owners funds in year 2011 compared to the yr 2010.
35 Trend analysis of balancesheet of the coca cola company Particulars Rs (in crs) % Base Year 2009 2010 2011 2009 2010 2011 A)Sources of funds
1.Shareholders fund
a) Equity share capital 12.43 15.13 15.13 100 121.721641 121.7216412 b) Reserves/ surplus 282.9 605.65 667.89 100 214.08625 236.0869565 NETWORTH 295.33 621.78 683.02 100 210.537365 231.2734907 2.Borrowed funds
a) Secured loans 373.06 149.23 175.64 100 40.0016083 47.08089851 b) Unsecured loans 67.02 104.02 53.74 100 155.207401 80.1850194 OWED FUNDS 440.08 253.25 229.38 100 57.5463552 52.12234139 TOTAL FUNDS 736.11 874.04 912.39 100 118.737689 123.9475078 B)Application of funds
1. Fixed asset
a) Gross block 706.44 763.46 796.96 100 108.071457 112.813544 b) less depreciation 93.87 202.62 314.52 100 215.85171 335.0591243 c) Capital work in progress 36.7 6.21 6.48 100 16.9209809 17.65667575 100 2. Investment 39.89 62.08 7.08 100 155.627977 17.74880923 3. Current assets, loans, advances 214.66 417.77 583.79 100 194.619398 271.9603093 (-) Current liabilities and provisions 172.87 167.4 100
Net current assets 46.95 244.9 416.39 100 521.618743 886.8796592
TOTAL CAPITAL EMPLOYED 736.11 874.04 912.39 100 118.737689 123.9475078
36 Comparative statement of balance sheet of the coca cola company
a) Equity share capital 15.13 15.13 0 0 b) Reserves/ surplus 605.65 667.89 62.24 10.27656237 NETWORTH
2.Borrowed funds
a) Secured loans 149.23 175.64 26.41 17.6975139 b) Unsecured loans 104.02 53.74 -50.28 -48.3368583 OWED FUNDS 253.25 229.38 -23.87 -9.425468904 TOTAL FUNDS 874.04 912.39 38.35 4.387671045 B)Application of funds
1. Fixed asset
a) Gross block 763.46 796.96 33.5 4.387918162 b) less depreciation 202.62 314.52 111.9 55.22653243 c) Capital work in progress 6.21 6.48 0.27 4.347826087
2. Investment 62.08 7.08 -55 -88.59536082 3. Current assets, loans, advances 417.77 583.79 166.02 39.73956962 (-) Current liabilities and provisions 172.87 167.4 -5.47 -3.164227454
Net current assets 244.9 416.39 171.49 70.0244998
TOTAL CAPITAL EMPLOYED 874.04 912.39 38.35 4.387671045
37
Common size of balance sheet of the coca cola company
Particulars Rs (in crs) 2010 % Rs (in crs) 2011 % A)Sources of funds
1.Shareholders fund
a) Equity share capital 15.13 1.731042 15.13 1.658355 b) Reserves/ surplus 605.65 69.29317 667.89 73.20546 NETWORTH 620.78 0 683.02 0 2.Borrowed funds
a) Secured loans 149.23 17.07359 175.64 19.25138 b) Unsecuredloans 104.02 11.90106 53.74 5.890283 OWED FUNDS 253.25 28.97465 229.38 25.14167 TOTAL FUNDS 874.04 100 912.39 100.0044 B)Application of funds
1. Fixed asset
a) Gross block 763.46 87.34841 796.96 87.35244 b) less depreciation 202.62 23.18201 314.52 34.47361 c) Capital work in progress 6.21 0.710494 6.48 0.710254 0 0 2. Investment 62.08 7.10265 7.08 0.776018 3. Current assets, loans, advances 417.77 47.79758 583.79 63.9875 (-) Current liabilities and provisions 172.87 19.77827 167.4 18.34822 0 0 Net current assets 244.9 28.01931 416.39 45.63928 0 0 TOTAL CAPITAL EMPLOYED 874.04 100 912.39 100.004
38 CommentS on balance sheet -trend of the coca cola company
1. Company issued same number of shares in all three years. whereas RESERVES of the company has decreased from 100% in 2009 to 214.08 % in 2010 to 236.08% in 2011.
2. Company issued DEBENTURES in 2009 is100% it decreased to 52% in 2010. However in 2011 it increased to 57%.it shows that the company took more secured loan.
3. Due to increase in loan funds and shareholder fund NET WORTH of business went down from 100% in 2009 to 119% in 2010 to 123% in 2011.
4. These sources were used for buying assets like building, machinery etc.TOTAL FIXED ASSETS decreased from 100% in 2009 to 91% in 2010 to 79% in 2011
5. CURRENT ASSET increased from 100% in 2009 to 103% in 2010 and it decreased to 99% in 2011.
6. CURRENT LIABILITIES increased from 100% in 2009 to 103% in 2010 and decreased to 99% in 2011
39 CommentS on balance sheet- comparative statement of the coca cola company
1. Share capital includes RESERVES AND SHAREHOLDERS FUND.Reserves have increased by 62.24.Equity share were same in the yr 2010 and 2011.Reserve have increased from 605.65 in 2010 to.667.89 in 2011.
2. OWNED OR BORROWED FUND have decrease by 23.87 companies dependency on outside liability had decreased in 2011 when compared to 2010.
3. FIXED ASSETS of the company has increased by 172.4.
4. INVESTMENTS of the company has decreased by 55. it means company made more investment in 2010 compared to 2011.
5. CURRENT ASSETS of the company has increased by 166.02
6. CURRENT LIABILITIES of the company has decreased by 5.47. it was 172.78 in 2010 and it had decreased to 167.4 in 2011
40 Trend analysis of profit and loss account of the coca cola company
41 Comparative statement of profit and loss account of the coca cola company
42 Common size of profit and loss account of the coca cola company
43 Overall analysis-conclusion
COMAPARITIVE RATIO ANALYSIS OF PARLE AGRO AND THE COCA COLA COMPANY
FINANCIAL STABILITY, SOLVENCY AND LIQUIDITY RATIOS:
1)CURRENT RATI O=CURRENT ASSETS CURRENT LI ABI LI TES Parle agro Coca cola co. 1,510.52 6,397.47
583.79 167.40 0.24 : 1 3.48 : 1
COMMENTS: Current ratio indicates the short term solvency position.The short term solvency position of parle agro is not satisfactory since its 0.24: 1 which is below the standard current ratio 2:1. However the short term solvency position in case of coca cola co. is satisfactory as its 3.48: 1,which is not below the current ratio 2:1. Hence the solvency position of coco cola co. is better compared to parle agro
44 2) PROPRI ETOR RATI O =PROPREI TORS FUNDS X 100 TOTAL ASSETS Parle agro Coca cola co. 4,447.22X100 10844.69 912.39X 100 1079.79 41% 84.50%
COMMENTS: The proprietory ratio indicates the proprietors stakes in the business.proprietors share in investment in total assets is 41% in case of Parle agro & 84.50% in case of coca cola co. Hence Coca cola co indicates a sound and satisfactory long term solvency position when compare to Parle agro.It also indicates that company relies more on owned funds then on borrowed funds.
3) DEBT EQUI TY RATI O =DEBT EQUI TY
COMMENTS: Debt -equity indicates the long term borrowing as a proportion to owned funds. Its 0.50:1 in Parle agro and 0. 34:1 in Coca cola co.ratio which is lower, more secured are the creditors and they suffer lessthan the owner. hence the ratio is satisfactory it should be lower, so that creditors enjoy higher degree of safety. Hence in both the companies creditors enjoy high degree of safety.
45 4) CAPI TAL GEARI NG RATI O: =FI XED I NCOME BEARI NG SECURI TI ES X 100 NON-FI XED I NCOME BEARI NG SECURI TI ES Parle agro Coca cola co. 1491.16 4,447.22 229.38 912.39 0.34 0.25
COMMENTS: In Parle Agro ratio is 0.34 and in Coca cola co. its 0.25. since the ratio is less than 1, the capital is said to be very lowly geared.
MANAGEMENT EFFICIENCY RATIO:S
1) GROSS PROFI T RATI O =GROSS PROFI T x 100 NET SALES Parle agro Coca cola co. 4284.91 x 100 19,242.09 617.37 x 100 1,202.38 22.27% 51.35%
COMMENTS: Parle agro Company is earning gross profit in the ratio of 22.27% on net sales. And Coca cola is earning gross profit in the ratio of 51.35% on net sales. Hence the profitability position of Coca cola co. is better when compared to Parle agro.
46 2) NET PROFI T RATI O =NPBT x 100 NET SALES Parle agro Coca cola co. 2,484.60x 100 19,242.09 165.40x 100 1,202.38 12.91% 13.76%
COMMENTS: Its the main test of profitability & operational efficiency.NPR of Coca cola co. is 13.76% which is better compared to Parle agro which is 12.91%
3) NET PROFI T RATI O =NPAT X 100 NET SALES Parle agro Coca cola co. 2,007.74x 100 19,242.09 125.66 x 100 1,202.38 10.43% 10.45%
COMMENTS: Its the main test of profitability & operational efficiency.NPR of Coca cola is 10.45% which is better compared to Parle agro which is 10.43%
4) NET PROFI T RATI O =OPERATI NG NET PROFI T x 100 NET SALES Parle agro Coca cola co. 2,460.26x 100 19,242.09 251.08x 100 1,202.38 12.79% 20.88% COMMENTS: Its the main test of profitability & operational efficiency.NPR Coca cola co. is 20.88% which is better compared to Parle agro which is 12.79%
47 5) OPERATI NG RATI O =OPERATI NG COST x 100 NET SALES Parle agro Coca cola co. 1,824.65x 100 19,242.09 366.29x 100 1,202.38 9.48% 30.46%
COMMENTS: Operating ratio is 9.48% resulting in a return of 90.52% on long term capital employed and 30.46% resulting in a return of 69.54% on long term capital employed in Parle agro and Coca cola co. respectively
6) EXPENSE RATI O =OPERATI NG EXPENSES x 100 NET SALES Parle agro Coca cola co. 1,824.65x 100 19,242.09 366.29x 100 1,202.38 9.48% 30.46%
COMMENTS: It shows the portion of revenue used up by various items of expenditure. so Parle agro company is more efficient in controlling its overall operational costs as indicated by its lower ratio of operational expenses.
48 PROFITABILITY RATIOS:
1) RETURNS ON CAPI TAL EMPLOYED: =NET PROFI T B4 I NTEREST &TAX x 100 CAPI TAL EMPLOYED Parle agro Coca cola co. 2,885.13x 100 4,447.22 296.92x 100 912.39 64.87% 32.54%
COMMENTS: It indicates the earning capacity and optimum utilization of funds and capital structure planning . utilization of funds is better in case of Parle agro when compared to coca cola co. 2) RETURN ON PROPRI ETORS FUND =NET PROFI T AFTER TAX x 100 PROPRI ETORS FUND Parle agro Coca cola co. 2,007.74x 100 4,447.22 125.66x 100 912.39 45.15% 13.77%
COMMENTS: It indicates the earning capacity and optimum utilization of assets. In Parle agro its 45.15% and In Coca cola co. its 13.77% Comparing both the companies it signifies a better utilization of shareholders funds or higher productivity of owners funds in Parle agro compared to coca cola co.
49 COMMON SIZE STATEMENT
A company financial statement that displays all items as percentages of a common base figure. This type of financial statement allows for easy analysis between companies or between time periods of a company The values on the common size statement are expressed as percentages of a statement component such as revenue. While most firms don't report their statements in common size, it is beneficial to compute if you want to analyze two or more companies of differing size against each other. Formatting financial statements in this way reduces the bias that can occur when analyzing companies of differing sizes. It also allows for the analysis of a company over various time periods, revealing, for example, what percentage of sales is cost of goods sold and how that value has changed over time. A statement where balance sheet items are expressed in the ratio of each asset to total assets and the ratio of each liability is expressed in the ratio of total liabilities is called common size balance sheet.
PARLE AGRO & THE COCO-COLA COMPANY
Both the companies are suffering from shortage of working capital. The percentage of current liabilities is more than the percentage of current assets in both the companies.
A close look at the balance sheet shows that investments in fixed assets have been from working capital in both the companies. In Anoop Ltd. fixed assets account for 94.52% of total assets while in Bansal Ltd fixed assets account for 89.48%. Thus, both the companies face working capital problem and immediate steps should be taken to issue more capital or raise long term loans to improve working capital position.
50 Interpretation
The sale and gross profit have increased in absolute figures in 2007 as compared to 2006. But the percentage of gross profit to sales has gone down in 2007.
The increase in cost of sales as a percentage of sales has brought the profitability from 34% to 27.14%.
Operating expenses have remained the same in both the years.
Net profit have decreased both in absolute figures and as a percentage in 2007 as compared to 2006.
51 Comparative Statement
The comparative statement lines up a section of the income statement, balance sheet or cash flow statement with its corresponding section from a previous period. It can also be used to compare financial data from different companies over time, thus revealing the trend in the financials. Analysts like comparative statements because they show the effect business decisions have on a company's bottom line. Analysts can identify trends and evaluate the performance of managers, new lines of business on one statement instead of having to flip through individual financial statements from different periods of time. When comparing different companies, a comparative statement can show how businesses react to market conditions affecting an entire industry. The elements of financial position are shown in a comparative form so as to given an idea of financial position at two or more periods. Any statement prepared in a comparative form will be covered in comparative statements.
The financial data will be comparative only when same accounting principles are used in preparing these statements. In case of any deviation in the use of accounting principles this fact must be mentioned at the foot of financial statements and the analyst should be careful in using these statements. The two comparatives are (i) Balance sheet, and (ii) Income statement.
52 PARLE AGRO & the COCO-cola company Interpretation The comparative income statement given shows that there has been an increase in net sales of 14.65%. The cost of goods sold has increased by 11%. This has resulted in increase of gross profit by 19.4%. Operating expenses have increased by 8%. The increase in gross profit is sufficient to cover the operating expenses. There is also an increase in net profit after tax of Rs 38000 i.e. 42.22%. It is concluded from the above analysis that there is sufficient progress in the performance of the company and the overall profitability of the company is good.
53 TREND ANALYSIS Trend analysis is a form of comparative analysis that is often employed to identify current and future movements of an investment or group of investments. The process may involve comparing past and current financial ratios as they related to various institutions in order to project how long the current trend will continue. This type of information is extremely helpful to investors who wish to make the most from their investments. The term "trend analysis" refers to the concept of collecting information and attempting to spot a pattern, or trend, in the information. In some fields of study, the term "trend analysis" has more formally-defined meanings Although trend analysis is often used to predict future events, it could be used to estimate uncertain events in the past, such as how many ancient kings probably ruled between two dates, based on data such as the average years which other known kings reigned.
PARLE AGRO The above comparison shows that in the past 2 yrs, the net worth has decreased whereas the borrowed fund of the company have increased tremendously. This proves that parle agro is a company with a not strong financial standing.
THE COCA-COLA COMPANY
The above comparison shows that in the past 2 yrs, the net worth has decreased whereas the borrowed fund of the company have increased tremendously. This proves that parle agro is a company with a not strong financial standing.
54 Interpretation
On the whole, 2005 was a bad year but the recovery was made during 2006. In this year there is increase in sales as well as profit.
The figure of 2005 when compared with 2004 reveal that the sales have come down by 5%. However, the cost of goods sold and the expenses have decreased only by 1.8% and 3% respectively. This has resulted in decrease in Net profit by 12%.
The position was recovered in 2006 and not only the decline but also there is positive growth in both 2006 and 2007. Moreover, the increase in profit by 31.3% (2006) and 50.6% (2007) is much more than the increased in sales by 20% and 30% respectively. This shows major portion of cost of goods sold and expenses is of fixed nature.