OVERVIEW

THE LATEST IN REAL ESTATE

SEE IT FIRST AT CITYSCAPE QATAR
Building on its ongoing success and utilising Cityscapes extensive network of real estate
industry professionals across the region, Cityscape Qatar continues to go from strength-to
strength, as the must attend event for real estate stakeholders in Qatar and beyond.
Te third annual, Cityscape Qatar was under the patronage of His Excellency Sheikh Abdullah
Bin Nasser Bin Khalifa Al-Tani, Prime Minister and Minister of Interior, illustrating the
importance the government places on the real estate sector. Te ocial opening ceremony
was conducted by His Sheikh Ahmed bin Jassim bin Mohammed Al-Tani, Minister of
Economy and Commerce, who toured the exhibition meeting with exhibitors and participants.
Capitalizing on the market factors that make Qatar one of the most prominent real estate
markets in the world, Cityscape Qatar once again presented a World-Class Business to
Business Platform to cater to the specic needs of the market and welcomed close to 6,000
participants from 47 countries. Participants included: government bodies, master and private
developers, architects, consultants, real estate investors, developers, nanciers, corporate end
users, major retailers, to name but a few. Te event concluded on a high note of success with a
signicant number of major projects launched and strategic agreements signed.
Te three days of Cityscape Qatar featured an unprecedented line up of opportunities for
the regional real estate community. Te event allowed delegates and visitors to engage in a
dynamic environment including a number of features listed below, that gave an insight into the
future of Qatari and Middle East real estate.
10,000 square meter Cityscape Qatar Exhibition
Qatar Real Estate Summit
Cityscape Qatar Retail Forum
Cityscape Awards for Real Estate in Qatar
With exciting new features and business focused networking opportunities, Cityscape Qatar
continues to be the largest real estate event ever to be held in the State of Qatar.
POST-SHOW REPORT 2014
SHOW PROFILE
Edition:
3
rd
Venue:
Qatar National Convention Centre
Date:
2 - 4 June 2014
Floor space occupied: 10,000 sqm
Number of Exhibitors: 82
Visitors: 5,804
Conference Attendance: 113
Media: 91
Exhibitor Personnel: 1,326
Visitor countries represented: 47
WE WOULD LIKE TO THANK OUR SPONSORS & PARTNERS
His Excellency Sheikh Ahmed bin Jassim bin Mohamed
Al-Tani, the Minister of Economy and Commerce, toured
the exhibition meeting with the Cityscape Qatar exhibitors
Organised By
Foundation Sponsors
Ocial Local Business Magazines
Silver Sponsors Ocial Regional Broadcaster Ocial English Newspaper
Ocial Arabic Newspaper
POST-SHOW REPORT 2014
Real Estate Developers
Residential / Oce / Commercial / Hotel &
Leisure / Retail / Industrial
Cities & Regional Authorities
Investment Promotion Agencies / Economic
Development Authorities /City Promotion
Agencies and Authorities / Location
Marketing Agencies / Regional Development
and Investment Zones / Inward Investment
Organizations
Real Estate Investors
Banks / Financial Institutions / Investment
Companies / Fund Management Companies/
Private Investors / Pension Funds / REITs /
Venture Capitalists / Insurance Companies/
Hedge Funds / Private Equity Investors /
Asset Management Companies / Sovereign
Wealth Funds
Service Providers
Architects / Designers / Urban Planners/
Real Estate Owners /Consultants /
Engineering Consultants / Contractors/
Project Management Companies /
Construction Companies / Property
Advisors / Real Estate / Solution Providers/
Real Estate Development Consultants /
Corporate End Users / Retailers
Participant Profile SUCCESS OF EXHIBITORS
REASONS FOR EXHIBITING
To meet new
clients
of our exhibitors
stated that Cityscape Qatar
is crucial to their marketing
activity in the region
of our exhibitors
said that they would
recommend exhibiting
at Cityscape Qatar
of exhibitors
stated that they will
exhibit again at
Cityscape Qatar 2015
To look for
investment
To raise prole of
company
83%
79%
65%
84%
77%
79%
of our exhibitors
rated Cityscape Qatar
as the leading event of
its kind in the region
82%
Al Bandary Real Estate
Al Faris
Al France Property
Aldal
Alfardan Sports Motors
Alfardan Sports Motors
Alfardan Sports Motors
Almesallam Real Estate Co.
Arab Engineering Bureau
Asset Property Investments
Astas Holding A.S.
Atkins
Bakyapi
Barwa Real Estate
Capital Real Estate
Century-21 Qatar
Chesterton Humberts
Continuum south Beach Realty
Coreo
Danat Al Kuwait for Real Estate
Dar Al Sharq
Derin Enlak Ins Tur Tah Tic LTD. STI
Desco Qatar
Downtown Real Estate
Durrat Al Bahrain
Ebreez Design, Decoration &
Furniture
Eng. Adnan Saarine Oce
Engineering Consultants
Entertainment City Mixed Use /
United Developers
POST-SHOW REPORT 2014
``Quantex Qatar had a most productive and rewarding second Cityscape in Qatar and generated many
new opportunities and leads. Hopefully, some of these new contacts will lead to potential projects in
the future. We would also like to say that the venue and facilities this year were vastly improved and that
Quantex Qatar looks forward to supporting Cityscape in 2015.``
Neil Hamilton, Director of Quantex, Qatar
Ezdan Holding Group
FCC-Ficicigil Insaat Turizm Ltd. STI
Fors Consultancy & Real Estate
Global Consult
Green Valley Real Estate
Gulf Kingdom Project Management
Hashim Property Investment
Herald Land Real Estate
Hilson Moran Qatar LLC
International Properties (Living
International Property Magazine)
ITP (Construction Week Qatar)
John Taylor
Kesington Finest Properties Int. AG
Keyshead International
Knight Knox International
Kuwait Project Management
Mal Wa Istithmar
Mall of Qatar
MAS International
Media Network
Mirage International Property
Consultants
Misr Holland Co. for Tourism & Hotel
Msheireb Properties
Naga Architects
National Computer Services Ltd
Ozyurtlar Ins. Ve Yapi Malzsanti C. A.S.
Paradise Contracting & Real Estate
Property Finder QA
Qassd for Real Estate
Qatar Construction News
Qatar Projects Magazine (TPG)
QD-CPC Industries WLL
Quantex Qatar
Richland
RICS
Rider Levett Bucknall
Royal Ambassador Property SPC
Shaker Consultancy Company
Southern Connections
SSH Design
Te Chartered Institute of Building
(CIOB)
Te Land
Time Qatar for Project
Management
Top Real Estate Group
Trafalgar Properties
Unii Engineering Consultancy
United Developers
United Development Company
United Investment Business
Mgmt Co.
Viatrans & Meydandey Joint
Venture
Washington Luxury Properties LLC
Why Qatar
Yardi Systems Limited
Yusuf Ozkan Tourism Investment LTD
Exhibitor List
POST-SHOW REPORT 2014
SUCCESS OF VISITORS
REASONS FOR VISITING
High Net Worth Individuals
Institutional Investors
Banks and Financial Institutions
Real Estate Investors
Commercial Residential Real
Estate Dev.
Real Estate Owners
Real Estate Advisors
Investment Promotion
Agencies
Architects and Designers
Real Estate Portfolio Managers
Real Estate Solution Providers
Project Managers and Directors
Municipal & Regional Govt.
Authorities
Construction Companies
Senior Executives of key organisations
involved in the design and construction of:
Hotel and Leisure Developments
Oce Towers
Residential Developments
Marina and Waterfront Projects
Development Projects
Government and Civic Buildings
Leisure and Teme Parks
Visitor Prole
To seek
business
opportunities
To seek
investment
opportunities
Keep up to date with
projects and
players in the
market
To meet
existing business
partners
74% 88%
92%
84%
78%
59% 45%
56%
of visitors
intend to visit
Cityscape
Qatar 2015
of visitors stated
that Cityscape
Qatar is a must
attend event
of visitors stated
that Cityscape Qatar
is an ecient way to
make new contacts
of visitors intend to
make a purchase or
do business with a
company they met
at Cityscape Qatar
POST-SHOW REPORT 2014
Visitor prole
Engineer / Construction /
Contractor
Other 13%
Investor 12%
Developer 10%
Consultant 9%
Architect / Designer / Planner 9%
Retailer 6%
Facilities Management 6%
Broker / Agent 5%
Media 4%
Government 4%
Hotel / Leisure 3%
Corporate End Users / Occupiers 2%
Banking Services 2%
16%
Good event
to know details of
some unknown project
developments.
Pooviah Sekar, Engineering Director, Tanween
It was a good
opportunity to meet real
estate developers and get an
idea about the current
market prices.
Akram Saad, Project Manager
I will be able to close at
least one deal, post visiting
Cityscape this year.
Amir Faizi, Regional Manager, Sana Dubai
Great platform to create
and resource business
opportunities.
Munjal Choksi, Assistant Retail Manager,
Liwa Stores
Leading Real Estate professionals,
consultants VIPs and special guests gathered
on 3 June 2014 at the Qatar National
Convention Centre to celebrate winning Real
Estate developments at the third edition of
the Cityscape Awards for Real Estate in Qatar.
Open only to Qatar-based projects, a large
number of entries were drawn from the top
real estate development companies and
project owners, with the winners selected
by a panel of top international judges.
Applications for the awards demonstrated
the highest level of excellence across
six criteria, including design, planning,
construction, fullling the brief, management
and sustainability.
Te Qatar Real Estate Summit saw its third
edition conclude to resounding success
during Cityscape Qatar 2014. Te Summit,
which took place on 2-3 June 2014, was
inaugurated by HE Sheikh Ahmed bin Jassim
bin Mohamed Al-Tani, the Minister of
Economy and Commerce with a speech
focusing on Qatars real estate sector
challenges, as well as recovery and prosperity
in the coming years, thanks to infrastructure
projects that have attracted large numbers of
workers and expatriates.
Te Summit hosted many of Qatars
inuential real estate developers, including
Eng. Abdulla Al-Mehshadi, CEO, Msheireb
Properties, and Fahad Al-Ghunaim, Chairman
and CEO, First Qatar, in addition to over 40
local and international speakers representing
the entire spectrum of real estate
professionals and experts.
Cityscape Qatar also featured, for the rst
time, the Cityscape Qatar Retail Forum on
4 June 2014. Te forum, the rst platform
of its kind in Qatar entirely focusing on the
Qatari retail scene, hosted retail experts from
Qatar and the region to discuss opportunities
for retailers, mall developers and mall
operators. Speakers included Shem Krey,
Deputy Managing Director, UCC and Mall
of Qatar, Phil McArthur, Managing Director,
McArthur+Company, Eamon Kelly, General
Manager, Lagoona and Duncan Gray, Director,
Head of Retail MENA, Colliers International.
POST-SHOW REPORT 2014
``Our participation in this event had unexpected positive results on our project, and exposed us
transparently to the Qatar market demand and potential buyers. Cityscape was well organized, the
organizer was cooperative and professional in leading the success of this event as expected.``
Rami Al Mouhamad, ADCB
THE AWARD WINNERS WERE:
Commercial & Mixed Use Project Award
Te Pearl-Qatar by United Development
Company
Leisure & Tourism Project Award
Panorama Hilton Residence by First Qatar
Real Estate Development Company
Residential Project Award
Te Pearl-Qatar by United Development
Company
Retail Project Award
Msheireb Downtown Doha by Msheireb
Properties
Community & Culture Project Award
Qatar Bio Bank by Hamad Medical
Corporation & Qatar Foundation
Cityscape Qatar benets from a structured
and integrated marketing campaign through
the use of various marketing channels which
is specifically designed to target the correct
audience. This leads to significant media
coverage prior, during and after the event.
Outdoor
60 agpoles and seniors were strategically
placed on selected locations in Doha which
had high volumes of trac at all times
Cityscape Qatar marketed to the public
24 hours a day, seven days a week by
the use of outdoor advertising to create
brand awareness.

Print Advertising
Ads were placed in over 35 trade publications
and 7 main daily newspapers in Qatar
The Cityscape Qatar marketing strategy
consisted of a print advertising campaign
which extended itself across the leading
international and regional trade publications
and magazines. Newspaper ads appeared
as part of the visitor promotional campaign,
covering the most renowned titles: Al Rayah,
Al Sharq and Gulf Times.
Radio
156 radio spots were placed on Qatar Radio
(Arabic) and QBS Radio (English)
Proven to be an excellent medium reaching
out to the local audience, Cityscape Qatar
made use of an extensive radio campaign on
the countrys premier channels, consisting
of commercials and interviews with key
exhibitors in the weeks prior to the event.

Website
121,901 page views and 38,916 unique visits
The website is one of the primary mediums
through which the event is promoted all
year round and updated regularly which
keeps participants up to date with details
of the event.
Online Advertising
61 web banners were placed in leading online
portals across the globe
Te Cityscape marketing team worked
closely with leading business portals from
around the globe to ensure the event reached
their audience through web advertising and
targeted email campaigns.
Email
Emails were sent to over 1,189,884 people globally
In addition to Cityscapes opt-in database
of over 500,000 investors and industry
professionals from 160 countries, emails
were sent by our media partners to their
subscribers. Tese emails target specic
segments with customised messages to suit
the viewers prole.
Direct Mail
Visitor invitations were sent to over 10,582
real estate professionals and investors globally
Not all customers respond to communications
in the same way. Some are much more likely to
respond to email while others will only reply to
direct mail which is still a very eective channel
to reach our target audience.
SMS
We used internal and external databases to
reaching out to thousands of individuals across
the region
Considering the growing usage of mobile
phones, our SMS campaigns provided an
eective tool for the Cityscape Qatar visitors
closer to the event, reminding target
audiences about their participation at
Cityscape Qatar 2014.
PR
Press Exposure: 38 clippings, 2 radio stations
5 TV channels
An effective PR campaign ensured that the
Cityscape Qatar 2014 message was regularly
communicated to the media. This continuous
ow of information created constant
awareness.
Fax
The Cityscape Qatar message reached 1,985
unique contacts through the fax campaign in
three stages
Based on the surveys conducted by
Cityscape, many of the investors and senior
real estate professionals in the emerging
world like to receive information via fax to be
able to quickly access and response to the
information sent.
Telemarketing
More than 700 top job titles, investors
and decision makers were contacted via
telephone prior to the event
Cityscape has a dedicated team of industry
specic, knowledge rich telemarketers that
personally invite key delegates and industry
professionals to ensure their attendance.
Social Media
3,734 Facebook likes, 3,662 LinkedIn
members, 3,659 Twitter followers
Targeted Facebook, Linked In and Google
ads were recognised as essential to build
awareness and engage our customers. Online
ads were eectively placed to drive hundreds
of fans and engage visitors to our Facebook
page and website every week.
MARKETING & PROMOTION
POST-SHOW REPORT 2014
Telatest inreal estate. Seeit rst at CityscapeQatar.
Under the Patronage of H.E Sheikh Abdullah Bin Nasser Bin Khalifa Al-Thani, The Prime Minister and Minister of the Interior
Organised By Foundation Sponsors Ocial Local
Business Magazines
Silver Sponsors Ocial
Regional Broadcaster
Ocial
English Newspaper
Ocial
Arabic Newspaper
T: +971 4 336 5161 F: +971 4 335 1891 E: info@cityscapeqatar.com W: www.cityscapeqatar.com
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2 - 4 June 2014
11am9pmdaily
Qatar National Convention Centre, Doha, Qatar
Strictlynoentryforunder18yearsold
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SEE YOU NEXT YEAR!
CONTACT DETAILS
Informa Exhibitions
Tel: + 971 (0) 4 3365161
Fax: + 971 (0) 4 3351891
Email: info@cityscapeqatar.com
Web: www.cityscapeqatar.com
Cityscape Products:
Cityscape Events:
POST-SHOW REPORT 2014
ORGANISERS