Summer Training Project Report

On

CONSUMER PERCEPTION & BUYING
BEHAVIOUR WHILE PURCHASING HOUSE
AT
Emerging India Housing Corporation

Submitted for the partial fulfillment of award of degree
Masters of business administration
Program (2011-2013)



SUBMITTED TO: SUBMITTED BY:

Mr. Sanjeet Singh Name: Aarish Madaan
Roll No: 1173596
MBA(Marketing)



CHANDIGARH GROUP OF COLLEGES

LANDRAN

DECLARATION




I, Aarish Madaan, hereby declare that the project report entitled A STUDY ON
CONSUMER BUYING BEHAVIOUR WHILE PURCHASING HOUSE
under the guidance of Prof Sanjeet Singh submitted in partial fulfillment of the
requirement for the award of the degree of is my original Work - research study - carried
out during 1
st
May 2012 to 30
th
June,2012 and not submitted for any other degree/
diploma/ fellowship or other similar titles or prizes to any other institute or university by
any other person.








Place: Signature:

Date













Table of Content

Chapter

Subject Page No
Chapter 1

INTRODUCTUION

1 - 32

INTRODUCTUION OF REAL ESTATES

2 - 8

HISTORY OF COMPANY

9 - 20

CONSUMER BUYING BEHAVIOUR

21 - 31
Chapter 2

PROBLEM DEFINITION
32-33

PROBLEM DEFINATION
OBJECTIVES OF STUDY

33
33
Chapter 3

RESEACH METHODOLOGY
34 38

RESEARCH DESIGN
SOURCES OF DATA
RESEARCH INSTRUMENT
DATA COLLECTION METHOD


Chapter 4
DATA ANALYSIS AND INTERPRETATION

39 46
Chapter 5
CONCLUSION

47 - 48
Chapter 6

RECOMMENDATIONS, SUGGESTIONS AND
CONCLUSION
49 - 50
Chapter 7

REFERENCE MATERIAL
50-56

APPENDIXS

52-54

BIBLIOGRAPHY

55 56





ACKNOWLEDGEMENT




It is my research study that gave me the opportunity to learn something that would
help me at present as well as in future. This report which I am presenting to you is
a contributed effort of all those who have helped me during the research study
programme.

My research guide Mr. Vikram Kapoor provided me with necessary guidance
and support in preparing this report.

Last but not the least I would like to mention the name of my parents who
encouraged me and motivated me at every point of time.

I would like to thank all of them and to God as well for giving me the energy and
spirit to carry out the research successfully.



Date: Aarish Madaan