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Raipur Demographics
In 2011, Raipur had population of 4,063,872 of which male and female were 2,048,186 and 2,015,686 respectively.
Average literacy rate of Raipur in 2011 were 75.56 compared to 68.51 of 2001. If things are looked out at gender wise, male and
female literacy were 85.24 and 65.75 respectively.
Out of the total Raipur population for 2011 census, 36.50 percent lives in urban regions of district. In total 1,483,289 people lives
in urban areas of which males are 759,619 and females are 723,670. Sex Ratio in urban region of Raipur district is 953 as per
2011 census data.




Source: http://www.census2011.co.in/census/district/495-raipur.html
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2012 Top 10 International Box Office Markets All Films (US$ Billions)

Source: IHS Screen Digest, local sources

China $2.7
Japan $2.4
U.K. $1.7
France $1.7
India $1.4
Germany $1.3
South Korea $1.3
Russia $1.2
Australia $1.2
Brazil $0.8

Cinema screens increased by 5% worldwide in 2012, due to double digit increases in Asia Pacific and Africa/Middle
East, raising the total to just under 130,000. Digital cinema continues to grow rapidly (up 41%) and over two-thirds of
the worlds screens are now digital. 2012 marked the first year that digital screens surpassed analog screens in
international market share.
http://www.mpaa.org/wp-content/uploads/2014/03/2012-Theatrical-Market-Statistics-Report.pdf
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Naya Raipur Development Plan

Land Use Distribution Proposed Naya Raipur City
The Land Use Plan 2031 for Naya Raipur has been prepared considering:
i) The vision and city form (Section 5)
ii) Hierarchical structuring of the City Functions
iii) Land-use-transportation integration
iv) Accommodating existing developments like village settlements, water bodies, plantations etc.
Under Land development in Land Use Zone we have land allocation for Recreational of city which contains land
allocation to Film City is 46.49 ha (100 ha = 1 Sq Km ) of the total 2137.44 allocated to recreational zone.
Also for Retail Commercial infrastructure 144.67 ha land is allocated which would contain multiplex theatres etc.

Naya Raipur Development Plan
cghb.gov.in/NRDA_Guideline.pdf
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Drivers for movie goers to watch movie Link below couldnt download
It requires facebook login
http://www.slideshare.net/protocool/whatdrivesamoviegoertowachmovies
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Raipurs moviegoers will have a new and exciting location to view the latest blockbuster hits with the
opening of the INOX multiplex at City Mall 36 on 17th August 2007. INOX is the first multiplex to open in
the state of Chhattisgarh and will house 4 screens and 1280 seats.
Currently after 7 year only 5-6 multiplex are been able to establish in Raipur. Looking at the increase in the
population and the expansion in media entertainment sector there has been supply shortage for movie theatre
in Raipur.
Source:
http://www.afaqs.com/news/company_briefs/index.html?id=17373_National-multiplex-chain-INOX-launches-in-
Raipur
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The media and entertainment industry is at an inflexion
point with digital being the buzzword. Rightly so, every
segment within the media and entertainment ecosystem
is getting impacted by digitalization in a significant
way. The Governments push towards digitalization and
addressability for cable television by 2014, is expected
to provide an impetus to DTH and digital cable growth.
Similarly, more sophisticated digital production and postproduction
techniques coupled with the factors such
as foray of big corporate houses across the film value
chain, growth of digital distribution and exhibition,
primarily through increasing penetration of multiplexes
are increasingly influencing the film segment in India.

Lack of high-quality content
While film-makers in India attempt to provide something
new and refreshing to viewers, the quality of content
produced in 2010 has not been successful in attracting
viewers. With viewer expectations in terms of quality
and variety and quality of content growing further, it
becomes an imperative for Indian film makers to be
cognizant of not only attracting viewers in India and
outside India but also make Indian cinema globally
competitive at international film festivals





Low screen penetration
According to a recent study on cinema in India, there is
a requirement of more than 20,000 screens as against
the current figure of about 12000. The multiplex
revolution has started and with governments move to
allow 100% FDI on the automatic approval route, the
multiplex penetration is expected to improve further.

Shift to alternate distribution mediums
With the growing popularity of cable and satellite
syndication and other new media platforms, small to
medium budget films are expected to increasingly shift
towards these mediums as opposed to conventional
theatrical release that entails huge marketing and
distribution expenditure. Moreover, social networking
sites are also emerging as an effective marketing and
promotion tool for films, enabling high level of involvement
and interaction with the viewer.

Way forward
The film segment in India saw declining revenues for
two consecutive years, but is expected to recover the
growth over the next five years to reach ~$3 billion
at a growth rate of around 9%p.a. Today, multiple
factors are redefining the Indian film industry with every
single function and activity related to the film domain
becoming more sophisticated and well-defined. Digital is
rightly the buzzword for the coming decade.

Source:
http://www.deloitte.com/assets/dcom-india/local%20assets/documents/me%20-%20whitepaper%20for%20assocham.pdf


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Few Qts which can be asked in media and entertainment sector

How can we extend our reach?
How can we formulate multi platform distribution strategies to reach new audience segments and enable better subscription
revenues? How do we penetrate emerging and lucrative regional pockets? How can we ensure access to media at realistic price
points for the under-served population near the bottom of the pyramid?
730 million TV Viewers2
181 million Press AIR3
159 million Radio listeners3
176 million Internet users4
Significant potential to grow reach in a country of one billion

The Indian M&E (Media & Entertainment) industry grew from INR 728 billion in 2011 to INR 821 billion in 2012, registering an
overall growth of 12.6 percent5.
The sector is projected to grow at a healthy CAGR of 15.2 percent to reach INR 1661 billion by 2017.5
Overall
200
8
200
9
201
0
201
1
201
2
Growth in in
2012
2013
p
2014
p
2015
p
2016
p
2017
p
CAGR
(2012-17)
TV 241 257 297 329 370.1 12.50% 419.9 501.4 607.4 725 847.6 18.00%
Print 172 175.2 192.9 208.8 224.1 7.30% 241.1 261.4 285.6 311.2 340.2 8.70%
Films 104.4 89.3 83.3 92.9 112.4 21.00% 122.4 138.3 153.6 171.7 193.3 11.50%
Radio 8.4 8.3 10 11.5 12.7 10.40% 14 15.4 18.7 22.7 27.4 16.60%
Music 7.4 7.8 8.6 9 10.6 18.10% 11.6 13.1 15.3 18.3 22.5 16.20%
OOH 16.1 13.7 16.5 17.8 18.2 2.40% 19.3 21.1 23 25 27.3 8.40%
Animation and 17.5 20.1 23.7 31 35.3 13.90% 40.5 46.8 54.3 63.1 73.4 15.80%
Gaming 7 8 10 13 15.3 17.70% 20.1 23.8 30.9 36.2 42.1 22.40%
Digital Advertising 6 8 10 15.4 21.7 40.90% 28.3 37.1 48.9 65.1 87.2 32.10%
Total 580 587 652 728 821 12.60% 917 1059 1238 1438 1661 15.20%

Hindi movies
Hindi movies is the second biggest genre in the Hindi speaking markets, with a viewership share of close to 12 percent in 2012. In
2012, the genre increased its viewership share by 13 percent28. A part of this growth may be attributed to inclusion of LC1
markets in TAM ratings measurement, where Hindi movies account for a larger share of the market compared to the HSM
average. The competition in this genre continues to remain intense, with most movie channels of the large broadcasters delivering
50-6029 GRPs per week. Two new launches in the category in 2012 were Movies OK from Star India and Cinema TV.
The Hindi movies genre is a fragmented market with 12 players competing for a 430 percent share of the television advertisement
pie. The advertisement market for Hindi movies has stabilised at around INR 1231 billion, and is expected to grow at a steady rate
going forward. The genre continues to be under-valued vis--vis viewership share, while channels struggle to keep rising movie
acquisition costs in check. Movie channels belonging to large broadcasters have the advantage of being able to access libraries of
their parent networks. Newer channels like Cinema TV are looking to reduce costs and differentiate content with a library of older
movies from the 70s and 80s.
After several years of muted growth, 2012 was an exciting year for the Indian film industry with the audience returning to the
theaters. Indias domestic theatrical revenues grew by 23.8 percent Y-o-Y, contributing 76 percent to the INR 112.4 billion film
industry1. Digital distribution played a significant role in increasing the reach of the industry. The industry has begun penetrating
tier II and III markets and entertaining the un-served population which sits near the bottom of the pyramid. All this has been made
possible by leveraging technology which is allows for a movie watching experience at an affordable cost and in a secure
environment.
Indian cinema has continued to enchant the Indian audience for almost a century now and it is expected to continue on its growth
trajectory and be worth INR 193.3 billion by 20171. Domestic theatricals will continue to be the major growth driver for the
industry while ancillary revenue streams will also grow rapidly albeit off a smaller base.

For these films, co-production continues to be the preferred business model. Production houses see prudence in teaming with
peers who know those local markets. Both international and Bollywood studios are leveraging co-productions deals for entering
newer markets as they learn the pulse of the vernacular audience. Local producers are leveraging the national and international
distribution strength of their co-producers and taking their content to newer geographies.
Bollywood and Hollywood production houses are moving into regional markets which are also observing a tectonic shift in the
consumption pattern of the audience. The new generation in regional markets is more receptive to non-mainstream films and is
encouraging experimentation with content.

Growth of the multiplex industry will be highly correlated to the level of real estate development as most players intend to grow both organically and
inorganically. Organic growth of the industry will be mostly through greenfield investments as most multiplex players do not perceive value from
converting single screens into multiplexes. Accordingly, only 10 single screens were converted into multiplexes in 2012.8 Inorganic activity gathered
pace in 2012 with PVR acquiring Cinemax. The quest for scale in the exhibition business will continue to drive deals as players race to add screens. In
the short run, organic growth will be limited by the bottlenecks created due to slowing development of malls and commercial real estate.


Single screens continue to face challenging times with as many as 97 screens shutting down in 20129. The year saw single-screen theatres making efforts
to re-invent themselves and upgrading their existing infrastructure to provide enhanced movie watching experience experience. Players are making
renovations from improving picture quality, surround sound systems, and air-conditioning, to improving the parking spaces and quality of food and
beverages. Some players have also introduced online ticketing systems to curb black marketing and enhance convenience for consumers. The Andhra
Pradesh Film Chamber of Commerce (APFCC) has teamed up with theatre owners and producers to set up a portal for online ticketing in 1,500 odd
single-screen theatres across the state10 while the Maharashtra government is incentivizing theater owners to adopt online ticketing systems by providing
tax incentives.

The industry has achieved 77 percent digitization of screens and expects to achieve 100 percent digitization by next year11. Digital technology is now
enabling reaching the un-served population which sits near the bottom of the pyramid. The key advantages of digital technology affordability, security,
timely access is facilitating the emergence of a new category of exhibitors. Players such as United Media Works are developing business models that are
addressing issues of piracy at the video theaters (Government licensed outlets) and tapping the un-served audience through making the films available at
an affordable cost.

Domestic theatrical
2012 was an exciting year for the Indian film industry with footfalls returning to the big screen. The domestic theatrical segment grew at a CAGR of 23.8
percent as against our estimate of 7 percent last year

The above chart shows the scope for expansion in eastern region is high and Raipur can be considered in the eastern
zone


Cinemas in India may be segregated into 3 genres: mainstream, non-mainstream and art house movies. 2012 saw mainstream cinema grow even bigger.
The year also saw the emergence of non-mainstream cinema with movies such as English Vinglish and Kahaani gaining sufficient traction. Anurag
Kashyaps Gangs of Wasseypur (I & II) garnered revenues of INR 470 million50, an amount unheard of for this category of films. Art house cinema (or
independent cinema) is yet to establish its foothold in the Indian industry.

Source:
https://www.in.kpmg.com/Securedata/FICCI/Reports/FICCI-KPMG-Report-13.pdf
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Region Particulars Location Type Screen Capacity
East Assam Guwahati Mutiplex
2 500
East Chhattisgarh Raipur Mutiplex
5 1055
East West Bengal Kolkata Mutiplex
4 1208
East West Bengal Silliguri Mutiplex
4 974
North Delhi Delhi Mutiplex
6 1116
North Uttar Pradesh Kanpur Mutiplex
3 999
South Andra Pradesh Hyderabad Mutiplex
3 1001
South Andra Pradesh
Cyberabad
Mutiplex
6 947
South Karnataka Bengaluru Mutiplex
4 795
South Karnataka Bengaluru Mutiplex
6 1084
South Kerala Cochin Mutiplex
4 634
West Gujarat Gandhinagar Mutiplex
4 862
West Gujarat
Ahmedabad - Dev
Arc
Mutiplex
4 1013
West Gujarat Rajkot Mutiplex
3 777
West Gujarat
Ahmedabad - Red
Carpet
Mutiplex
4 991
West Gujarat Shiv Mutiplex
3 637
West Gujarat Baroda Mutiplex
2 330
West Gujarat Surat Mutiplex
3 716
West
Maharashtra
(Ex
Nashik Multiplex
3 1002
West
Maharashtra
(Ex
Nashik Multiplex
2 431
West
Maharashtra
(Ex
Nagpur Mall+Multiplex
3 1007
West
Maharashtra
(Ex
Nashik Multiplex
5 1016
West
Maharashtra
(Ex
Malegaon Multiplex
3 1033
West
Maharashtra
(Ex
Pune Multiplex
4 975
West Mumbai Goregaon
Multiple
Screen 2 698
West Mumbai Kandivali Single Screen
1 287
West Mumbai Andheri E Single Screen
1 362
West Mumbai Sion
Multiple
Screen 5 827
West Mumbai Thane Wonder Multiplex
4 1136
West Mumbai Mira Road Multiplex
3 1018
West Mumbai Versova Multiplex
6 1477
West Mumbai Kandivali E Multiplex
4 1267
West Mumbai Thane Eternity Multiplex
4 1035
West Mumbai Bandra Single Screen
1 195
West Mumbai Vashi Multiplex
3 914
West Mumbai Kalyan Multiplex
2 479
West Mumbai Ghatkopar Multiplex
4 1250
West Mumbai Malad Multiplex
5 824

PVR derives larger share from Hollywood as compared to industry
Source: Company, MOSL




Huge growth opportunity
India has a population of 1.2b, growing at 1.3% per year. Demographics are favorable,
with 35% of the population in working age. Movie going is the number-1 entertainment
option for people in India, the worlds largest film entertainment market (1,000 movie
releases and over 3b movie goers annually). The industry size is estimated at USD2b
in 2012, projected to grow at a CAGR of 11.5% to reach USD3.5b by 2017.
India has a total of 9,100 screens, of which just 1,400 are multiplex screens. The average
ticket price is ~USD1 for single screens and USD2.6 for multiplexes. The multiplex
segment is highly organized and largely dominated by five key players (1,028 screens
as on date). Bollywood (Hindi) movies account for ~45% of the film industry revenues,
followed by Tamil (18%) and Telugu (16%). Hollywood movies contribute ~8% of the
Indian film industry revenues





Tier-II and tier-III cities potential growth drivers
Digitization has changed the face of the movie industry in a number of ways, one
being simultaneous release on several screens, including those in tier-II and tier-III
cities. Movie exhibitors now see tier-II and tier-III cities as potential growth drivers.
Though Delhi and Mumbai contribute 55-60% of the revenues of a big budget film,
multiplex expansion in these regions is rapidly drying out. In 2012, there were no new
screen additions in Mumbai and Delhi.
With lower real estate prices in smaller towns and the leeway to launch a no frills
cinema, exhibitors are able to bring down the cost per screen considerably. Keeping
in mind demographics of these cities, ticket prices are lower than in the metros. For
instance, while a regular PVR ticket is priced at INR100-275 in Delhi/NCR, it is priced at
INR80-120 in Bilaspur.


http://www.motilaloswal.com/site/rreports/HTML/635131941530952492/index.htm

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http://www.slideshare.net/yogdevmore/multiplex-industry-in-india

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PVR Cinema Research

CIA Factsheet