MARKETING PROFESSIONAL

Marketing professional who synthesizes data analysis and marketing to ensure business success. Strategic
business partner in developing and driving targeted marketing and business initiatives to facilitate executive
decision making and increase revenue potential. Omnichannel strategist who utilizes consultative approach to
assess critical client and business needs, delivering custom solutions and measurable results. Skilled at data
analysis using statistical database software, mapping programs, and third party information from individual
customer level to macro customer level. !nalytical mindset through which bottom line"focused and concise
counsel is presented. #enerated$saved hundreds of thousands of dollars due to problem solving skills in
identifying$implementing new approaches, trends, and procedures to effect continual improvements.
Strategic Planning & Execution Business e!elo"#ent $o#"etiti!e Anal%sis ata Anal%sis
Mar&et Researc' $a#"aign e!elo"#ent & Manage#ent $RM Manage#ent Nee(s Assess#ent
$usto#er Pro)iling & Seg#entation $usto#er *aluation Mo(eling & Pricing ROI Sur!e% esign
E+PERIEN$E
%!&'("%!)*S, #len +urnie, M, -../"-..0
Mar&eting ata Anal%st
,eveloped promotional, seasonal, and grand"opening campaigns for clients in retail, financial, and service
industries for company with 10..M2 in revenue serving national and international consumer and business"to"
business marketers. Maximized marketing campaigns through solid recommendations regarding optimal allocations
of financial resources. Managed pro3ects under tight deadlines and changing market conditions. 4reated
deliverables based on rigorous analysis, including reports, maps, and grids.
Achievements:
4ontributed to increase in higher corporate profits in aggressively competitive market sectors through
effectively doubling traffic rate for retail clients and averaging 5.2 percent increase in response rate.
6roduced targeted consumer direct mail, web"based, and email promotion recommendations within clients
budgetary constraints following thorough analysis of pertinent marketing, demographic, census, customer, and
postal"level data.
6&O78,()' +!)*, +altimore, M, -..9"-../
Senior ata,ase Mar&eting Anal%st
,eveloped promotional campaigns in Maryland, 6ennsylvania, 7irginia, and :ashington, ,.4. markets with focus
on customer information, ac;uisition, and segmentation for 1/.-+ financial services institutions with 55/2 branches,
often against competition including institutions with greater resources. 4onsulted on maintenance of company
webpage include web analytics and webpage development. 4onducted ;uantitative analysis to identify potentially
lucrative markets and consulted with colleagues on planning and implementation of direct mail, print and electronic
campaigns. &esearched potential expansion markets for success probability. 4reated detailed reports on
performance management and customer behavior and trends. :orked collaboratively with outside vendors on list
generation for mailings and management. !dvised on maintenance of company webpage including on"line analytics
and webpage creation. ,esigned, wrote, and edited corporate newsletter.
Achievements:
%elped bank reach 15+ in commercial loans through generation of leads and skillful management of three"
dimensional mail campaign resulting in positive &O8.
+oosted company efficiency through exacting maintenance and monitoring of Onyx"based 4&M system.
<acilitated informed executive decision making through preparation of briefing reports for 4hief (xecutive
Officer identifying risks, rewards, and impact of strategic marketing campaign alternatives.
=!)(', :8>>O?#%+@, #(&S%O), >>4, +altimore, M, -..-"-..9
Me(ical Paralegal
4onducted analysis of medical records for health care law firm. !ssisted attorneys with legal research under
stringent deadlines. 8nterfaced effectively with medical professionals at all levels to obtain re;uired documentation.
Achievements:
!ugmented company market intelligence through close monitoring of health care trendsAincluding clinical trials
and marketing of new and established pharmaceuticals and biotech developments
,&!<' :O&>,:8,(, 4hicago, 8> 5000"-..5
ata,ase Mar&eting Anal%st
6erformed ;uantitative data analysis for organization specializing in direct and promotional marketing and brand
building with 19.9+ in billings, specializing in modeling and forecasting for retention and wallet share,
product launch, market segmentation, and customer targeting. Managed assistant analysts.6rofiled
customers and customer behavior in areas of product use, coupon redemption, and message
channels including on"line, mail, and print mediums. 6rovided recommended strategies based on
analysis. 6erformed &O8 analysis on direct and promotional marketing campaigns. +enchmarked
client industries and assessed brand and competitive market. 4lients included !bbot >abs, 4adillac,
(li >illy, (;ual, MBM$Mars, Microsoft, 6harmacia$Searle, and Sprint.
Achievements:
+olstered client marketing strategies through exhaustive auditing of client data to discover strengths and areas
of improvement.
E-$ATION
Master of ScienceIntegrated Marketing Communications; )orthwestern ?niversity, (vanston, 8>
Bachelor of ArtsJournalism; Syracuse ?niversity, Syracuse, )@
SOFT.ARE E+PERIEN$E
ata,ase Anal%sisC !ccess, !ll>ink, 4laritas D+usiness6oint, 4onsumer6oint, 6&8EMF, 4ognos$6ower6lay, ,base,
,+MS 4opy, (nterprise 4ontact Management, (xcel, &B& &eport:riter, S!S, S6SS, ?ltra(dit
igital/ #oogle !nalytics, Omniture, :eb'rends Gra"'ics0Ma""ingC 8mark$Map 8nfo, 6agemaker, 6ower6oint