Project Proposal

MBA Projects 2014 2015

Notes:
(1) If you wish to propose more than one project, please make multiple copies of this template such that for one
project one template is submitted.
(2) We usually receive project proposals that are more than the number of student groups available in our MBA
program. Therefore, it may not be possible for us to ensure that each project proposal we receive will be taken
up by students. However, my office circulates each project proposal to students for them to decide which
projects they want to pursue. Students normally contact a number of clients and discuss their project proposals
before deciding which project they want to work on.
(3) If a client receives expression of interest from a number of student groups, they are free to decide which group
they want to give their project to. For this purpose clients can use any criteria which fulfill their objectives.

1. Name of the Company Proposing Project

Ufone

Pak Telecom Mobile Limited (PTML)



2. Name & Contact Details of the Individuals Responsible for this Project.
(Please name two individuals who are responsible for this project at your organization and can interact
with students on regular basis)

1. Main Contact Person for this Project (Name & Contact Details including Phone Numbers, Email
Address)

Aqida Kaleem
Senior Executive, Marketing (Mobile Financial Services)
0333-5990082
aqida.kaleem@ufone.com






2. Person Sponsoring or Owning this Project (Name & Contact Details including Phone Numbers,
Email Address Must be Different from the Main Contact Person)

Noman Azhar
Head of Mobile Financial Services
0333-5900009
noman.azhar@ufone.com




3. Project Description
(At least a pager (A4 size) on project description including project objectives and scope)

Introduction
Ufone (PTML)
Pak Telecom Mobile Limited (PTML) is a wholly owned subsidiary of Pakistan Telecommunication
Company Limited (PTCL) that started its operations in January 2001 under the brand name 'Ufone'. As a
result of PTCL's privatization, Ufone became a part of the Emirates Telecommunication Corporation
Group (Etisalat) in 2006.
Since its inception, Ufone has focused on the people of Pakistan, empowering them with the
most relevant communication modes and services that enable them to do a lot more than just
talk, at a price that suits them the most.
Upaisa
In line with this customer focus, Ufone, in collaboration with U Microfinance Bank Ltd.,
introduced Mobile Financial Services (branchless banking) in October 2013 under the brand
name Upaisa. Within a very short span of time, Upaisa has attained 10% market share. This is
attributable to Ufones quick time to market and innovative offerings. Upaisa offers services
such as sending and receiving cash, utility bill payment, Interbank Fund Transfer (IBFT),
Utopup, etc. Upaisa is the only mobile financial services provider in the local industry to offer a
debit card to its mobile wallet customers; several other innovations are on their way.

Project Objective
The project objective is to devise and propose a comprehensive marketing plan for increased penetration
and usage of Upaisa Mobile Wallets.

Project Scope
In-depth research for understanding existing and potential MFS providers and consumers
nationwide will be expected.























Please send this form to the following address by 30
th
July, 2014.
Hassan Rauf
Coordinator MBA Projects
Suleman Dawood School of Business, Lahore University of Management Sciences
Opposite Sector U, DHA, Lahore Cantt, Lahore, Pakistan.
Phone (Office): +92 (0)42 560 8424, (Cell): +92 (0)300 8411666, E-Mail: hassan.rauf@lums.edu.pk