Individual Events

Prep time: 15 min

Presentation time: 10 min

Fashion, Merchandising and Marketing FMM
Participants may be challenged to provide insight into marketing, management functions, and operations in: retail establishments,
wholesale fashion establishments and manufacturing firms primarily engaged in the marketing of clothing and related articles for
personal wear and adornment.

Financial Services BFS
Participants may be challenged to provide analytical insight in regard to financial institutions such as commercial banks, savings and
loan associations, credit agencies, credit unions, consumer-finance companies, collection agencies, security and commodity
brokerages, institutional marketing, lending risk management, and credit departments of business enterprises. They are given the
opportunity to analyze a real-world case situation that deals with accounting/financial business activity between organizations and
to present solutions to a professional (judge) with experience in finance and/or accounting.

Human Resources Management HRM
Participants are given the opportunity to analyze a real-world human resource management case situation and to present solutions
to a professional (judge) with experience in the human resource management field. Participants may be challenged to incorporate
best practices of marketing new human resource policies within a firms organizational structure.

Restaurant & Food Service Management RFSM
Participants may be challenged to provide insight into marketing, management functions, and operations in: a restaurant or a food
service business; a business enterprise primarily engaged in providing lodging, food and beverage services, special events, and
meeting space.

Retail Management RM
Participant may be challenged to provide insight into marketing, management functions, and tasks in any retail establishment. They
are given the opportunity to analyze a real-world case situation that deals with a single or multiple aspects within the retail scope.
Examples of retail topics could include: the promotional mix within a store, increasing sales, vendor strategies, or distribution to
consumers.

Travel Management TM
Participants may be challenged to provide insight into marketing, management functions, and tasks in any business enterprise
primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services. This could mean that the
category centers around a travel agency, airline, or web platform that provides travel services (i.e. itravel 2000)

Accounting ACT
Participants are given the opportunity to analyze a real-world case situation that deals with accounting/business activity within an
organization (s) and to present solutions to a professional with experience in accounting and financial services. The accounting
category will be generalized and include basic calculations, formulas, ratios.

Management Consulting MCO
Based on feedback from the 2012-2013 Executive Council and delegation, DECA U is excited to introduce this new competitive
category to Provincials 2014. This individual category will serve as further appeal and motivation for additional science, arts, and
non-business students to come out to DECA Us Provincial conference. MCO will be judged by industry professionals that are familiar
with the overall consulting scope and specialize in management consulting.





Provincials 2014- Event Scope



Team Events

Prep time: 30 min
Presentation time: 15 min

Sports and Entertainment SEM
Participants are given the opportunity to analyze a real-world sports and entertainment (concerts, theaters, etc.) marketing case
situation, by presenting solutions to a professional with experience in sports and entertainment marketing.

Marketing Management MM
Participants are given the opportunity to analyze a real-world merchandising management case situation and to present solutions to
a professional with experience in merchandising and sales management. Environments may include, without being limited to,
place/location marketing, transportation marketing, sports/entertainment marketing, charity/event marketing, marketing research,
strategic marketing planning, distribution strategies, or target marketing.

International Marketing INT
Participants may be challenged to perform marketing and management functions and tasks in any business enterprise primarily
engaged in satisfying the desire of people to make productive or enjoyable use of services, at a global marketing perspective. This
category could include the incorporation of different forms of businesses used in the international market (e.g. joint ventures,
strategic alliances)

Business to Business B2B
Participants are given the opportunity to analyze a real-world case situation that zooms in on interactions with two or more
businesses. This case could include legal aspects, partnership details, and steps necessary for effective relationship building between
two or more firms. Judges for this category are specialists in these types of operations and tend to frequently work with other
businesses on a frequent basis.

Special Events

Prep time: Varies (details will be provided nearer to Provincials)
Presentation time: Varies (details will be provided nearer to Provincials)

Innovation Challenge IC
The Innovation Challenge provides competitors in this special event with the opportunity to offer ground breaking solutions through
research and strategy. The Challenge may include developing business plans, improving outdated strategies, or taking a product to
new heights. Thus, the Innovation Challenge provides prospective partner(s) with the ability to receive first hand analysis and hire
prospective employees that could spearhead the relevant innovation proposed. Innovation Challenge (IC) differs from Advertising
Campaign (ADC) because this special event can encompass all organizational facets (finance, accounting, HR, marketing, etc.). While,
ADC tends to typically focus on entrepreneurship and marketing.

Quiz Bowl DQB
A unique team style event, Quiz Bowl, is a rapid-fire test of organization and general knowledge. Each university submits a team of 4
to compete in a pressurized, highly energetic, and Jeopardy-style competition where the fastest team to respond correctly gains the
points and the prestige.

Case Boss BOSS
In an unprecedented showcase of our members astonishing talent, the top 3 competitors from each of DECA Us university and
college chapters will form a team to represent their school in the most comprehensive, grueling, and formidable competitive event
that DECA U has ever offered. The Case Boss Challenge will provide competitors with an elevated case experience through a
contextual challenge that combines three unique case studies: Finance/ Accounting, Marketing, and Human Resource Management.
This sweeping challenge will test its competitors abilities to drill-down on function-specific issues, while integrating solutions across
an entire organization.

Advertising Campaign ADC
Competitors will have an opportunity to stretch their creativity in teams of 1-3 members by strategically constructing a campaign for
one of our sponsoring partners clients through a real-life simulation of the advertising industry (also touches on entrepreneurship
and marketing). The creative brief designed by our sponsoring partner will be distributed to the competing teams approximately one
month prior to the competition. During our Provincials conference, teams will pitch their full written campaign proposal for the
client that is prepared within the briefs parameters. A panel of judges will decide which campaign, if implemented, would be most
successful for their clients brand.

NOTE: ANY OF THESE CATEGORIES, DESCRIPTIONS, PRESENTATION FORMAT, AND SPONSORS IS SUBJECT TO CHANGE AT THE
DISCRETION OF THE 2013-2014 DECA U BOARD OF DIRECTORS.