2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public 1
January 2012
Devendra Kamtekar
VP Systems Engineering
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
Overview: Cisco in Oil and Gas
Enterprise-Wide Connectivity
Business Process Transformation
Next Generation Service Station
Summary
Cisco Public 2010 Cisco and/or its affiliates. All rights reserved. 3
Cisco Confidential 2010 Cisco and/or its affiliates. All rights reserved. 4

2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 6
Explore Develop Produce
Process Transport
Storage & Transport Refine Marketing
Marketing
Upstream Mid Stream Downstream
Gas Oil
Trading
Office / Call Centre facilities
Key
Source: Cisco IBSG Oil & Gas Team, May 2011- in collaboration with Global Oil & Gas BDMs
Note- excludes alternative energy such as wind etc
Offshore Shipping
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
Cisco Confidential 2010 Cisco and/or its affiliates. All rights reserved. 9
Oil & Gas Industry Challenges
Volatile oil prices
Increasing demand for oil (emerging
economies India, China)
Volatility in supply
Political and social unrest

Focus on Productivity Gains
Breakthrough Technology required to
Streamline Business
New realm of Productivity

Plant & Operations Safety Critical

Increasing focus on Corporate
Environmental & Social Responsibility
Increasing Difficulty in accessing oil
reserves
Depletion of easily accessible deposits
Limited number of fields available for exploration

Increasing profits for Oil companies

Surplus cash being used to invest
New oil fields, deeper, more remote
Other sources such as oil sand and shale become
commercially viable

Industry consolidation
Merger & Acquisition
Information sharing
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
Cisco Industrial Solutions. Today ...
Addressing Oil & Gas Industry Today
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 12
Integrated
Network
Services
Applications GIS
SCADA
DCS
ERP
Mobility
Collaboration Security
Virtualization
Network Systems
Storage
Service Oriented Network Architecture
WAN, MAN
Campus
Data
Center
Branch Industrial
Identity
Compute
Exploration
Production
Transportation
Trading
Refining Commercial
Retail
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 13
Reserve Replenishment, Yield Increase, Safe & Secure Operations
Organisation
Development
Product Groups
Business Vision
Industry Care Abouts
Underpinning Architectures
Business Processes
Franchises
Product Groups
O&G Industry Themes
Cisco & Partner Offerings
Integrated
Industrialisation
Improved
Operations
Hydrocarbon
Resource Extension
Exploration &
Production
Refining &
Petrochem
Transport Commercial Retail
Connected
Oil Field
Transportation
Next Generation
Service Station
Secure
Arch for
Energy
First Mile
Wireless
Secure
Arch for
Proc Ctrl
Insp &
Maintnce
Operatl
Comms
Secure
Arch for
Pipelines
LPG
Cylinder
Tracking
Remote
Monitoring
High Perf
Computing
Virtual
Expertise
Managmnt
Safety &
Security
Operations
Messaging
Incident
Response
Next Gen
Service
Station
Virtualization Collaboration Borderless
Data Center
LAN/WAN
Backbone
Security
Business
Video
Collabor-
ation
Physical
Security
Oil & Gas Portfolios
Solutions
Smart+Connected
Refinery
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 14
Cisco Connected Energy
Technical Vision and Strategy

2007 Cisco Systems, Inc. All rights reserved. 14
Cisco Public 2010 Cisco and/or its affiliates. All rights reserved. 15
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
Wireless
Production
Flow Monitors
& Controls
LWD
MWD
Intelligent
Completions
4D Seismic
Computing
Clusters
Integrated
Operations
Centers
Massive Data
Farms
Fiber Optic
Networks
Advanced
Telemetry
Integrated
Operation
Centers
On-site or
On-demand
First Mile
Wireless
IRIS
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Secure Industrial Ethernet Network
Platform
Secure Multiservice Communications Platform supporting
Integrated Operations
Extend communications networks into and around the production
environment. Provide a seamless, office-like environment,
whether you are on the on the rig, at a well or in a remote
processing facility

Secure
Architecture
for Energy
First Mile Wireless
Remote Well
Monitoring
Quickly and intelligently
manage the flow of
information across the
network (between
nodes, storage arrays,
and desktops)
High Performance
Computing
Environment
Robust, Integrated, Secure
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 18

Routers and Switches

Industrial Collaboration &
Automation Systems
Unified Communications
Integrated Access and
Location Mgmt Systems
Computer Virtualization
Systems
Telephony
WiFi Access
Data Center Switches

A Services Network A Transport Network
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 19




Third party
controllers,
servers etc
Serial, OPC
or fieldbus
Engineering
Work place
Device Network
Firewall

SCADA Services

OCC/BCC

Third party
application
server
Application
server
Historian
server
Workplaces Enterprise Optimization
Suite
Mobile
Operator
Connectivity
server
SCADA Network
Corporate Network
serial RS485

2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 20
EtherNet/IP (Industrial
Protocols)
RealTime Control
Fast Convergence
Traffic Segmentation and
Management
Ease of Use
Site Operations and Control
Multi-Service Networks
Network and Security
Management
Routing
Application and Data share
Access Control
Threat Protection
Gbps Link for
Failover
Detection
Firewall
(Active)
Firewall
(Standby)
MIS Application
Servers
Cisco
ASA 5500
Cisco
Catalyst
Switch
Network Services
Cisco ASR 1000
Cisco Cat. 3750X
StackWise
Switch Stack
Patch Management
Terminal Services
Application Mirror
AV Server
Cell/Area #1
(Redundant Star Topology)
Drive
Controller
HMI
Distributed
I/O
Controller
Drive
Drive
HMI
Distributed I/O
HMI
Cell/Area #2
(Ring Topology)
Cell/Area #3
(Linear Topology)
Access Switch
Controller
Enterprise/IT Integration
Collaboration
Wireless
Application Optimization
Cell/Area Zone
Levels 02
Layer 2 Access
Process Zone
Level 3
Distribution and Core
Demilitarized Zone
(DMZ) Firewalls
Enterprise Network
Levels 45
Web Apps DNS FTP
Internet
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 21
S
e
r
v
i
c
e
s

W
i
r
e
l
e
s
s

S
e
n
s
o
r

N
e
t
w
o
r
k


802.11
Access
Points
802.3 <-> 802.15.4
Sensor Gateway
802.11
Mesh
APs
Wireless Control
System Wireless LAN
Controller
Cisco Location
Appliance
Mobile 802.11
Field Device
802.11<->802.15.4
Sensor Gateway
802.11
Location
802.11 Video
Surveillance
802.11
Asset Tracking
802.15.4 Wireless
Sensor Network
Wireless Field Sensor Network
Cisco ASA
ERP
Unified Comm. Location
A
p
p
s

QoS Video
Process Historian Condition Monitoring
Security
W
i
r
e
l
e
s
s

B
a
c
k
h
a
u
l

N
e
t
w
o
r
k

Identity Virtualization
HMI
Security
Monitoring
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 22
Server and
Policy Engine
Server
Admin
Console
Os
Views
Policy
Engine
Secure Voice
over IP
Network
LMR Gateway
and Media Services
VoIP
IP Phones
w/ PTT Services
Push To Talk (PTT)
Management Client
VHF/UHF/Nextel
PTT Radios
Unified
Communications
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 23
Product Environnemental Rating Operating T
Industrial
Protocol
IE3000
IP20 and ATEX Zone2 Div2 (if
put inside an IP54 enclosure)
-40C to 70C
ODVA SIP
Profinet
IE3010
-40C to +60C
REP (Resilient
Ethernet Protocol)
3560-C
2960-C
IP20 -5C to +40C -
IE2000
At least IP30.
Potentially IP65 (TBC).
TBC
Profinet
Modbus? (TBC)
Catalyst
2955
IP20 -40C to +60C -
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 24
Product
Environnemental
Rating
Operating T
Industrial
Protocol
ISR 819H
IP41 -20C to +60C
ISR C810
IP65
Possibly ATEX(TBC)
-40C to +70C Modbus (TBC)
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 25
Product
Environnemental
Rating
Operating T
3500e
-20C to +55C
1240, 1250,
1260
-20C to +55C
1522HZ
and 1550
series
IP67 and NEMA4X
ATEX Div2 Zone2
-40C to +55C
7925G-EX
ATEX Div2 Zone2
-10C to +50C

2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 26
Challenges
Reduce downtime by improving the quality and speed of
decision making
Make maximum use of scarce and valuable expertise
Create an intelligent rig enjoying converged communications
even on the hazardous drill floor
Solution
Cisco Aironet 1500 Wireless Access Points light up the
entire rig with Cisco Unified Communications
Explosion-proof enclosures enable coverage to be provided
across the hazardous zone 1 drill floor
Handheld mobile devices enable real-time voice, data and
video anywhere on the rig
Benefits
Avoiding just 10 hours of downtime per month saves $125k
Real-time consultation with highly skilled and specialised
experts based anywhere in the world
Better and faster decisions that can make the difference
between losing and keeping a well

Reference Video
..\..\..\Media\Customers\Petrobel\Access Points on
AX.MPG
Our vision is to create a digital oilfield
where all of our assets and people could
be linked using the network as a
platform to create a secure, converged
IP infrastructure"
Massimo Insula, Drilling and Work Over
Deputy General Manager

2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 27
Challenges
Provide ongoing video surveillance of
remote wells
Reduce need for manual bi-weekly checks
Remote, harsh location
No existing infrastructure in remote
locations requires ruggedized, more fail-
safe redundant solution architectures
Limited local skills require zero-touch
configuration, and self-healing systems.
Keep the architecture simple

Benefits
Reduced risk of theft from wells, reducing
downtime
Increased personnel safety due to reduction in
need for regular journeys to monitor wells
Increased environmental compliance
15 Km
TLC Tower at
NGL Gas Separation
Plant
GOSP 3
BR1410
BR1410
50m
PTZ-
Camera
Solution
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 29
Challenges
Older IT infrastructure
3,600 users across eight locations
Growth15,000 users in five years
Solution
Cisco Unified Communications system
Implemented across office and industrial
network infrastructure
Benefits
Leveraged existing infrastructure
Built systems for easy expansion
100% elimination of inter-site calling costs
Cisco Public 2010 Cisco and/or its affiliates. All rights reserved. 30
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 31
Robust, Integrated, Secure
Secure Industrial Ethernet Network
Platform
Secure Multiservice Communications Platform supporting
Integrated Operations
Wireless
connectivity
enabling new
practices in
maintenance and
repair operations
Ubiquitous
personal
connectivity -
anyone,
anywhere,
regardless of the
device or medium
Specialized
consultation
provided by
remote experts
Increased visibility
via digital video
surveillance for
securing people,
assets and
locations
Critical
communications
and alerts within
the plant
Improved
response to
environmental and
safety incidents.
Real-time
situational data
delivered to first
responders
Inspection and
Maintenance
Operational
Communications
Virtual
Expertise
Management
Safety and
Security
Operations
Messaging
Incident
Response
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 32
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 33
PIN
PCN
Safety
&
Surveillance
Conferencing
Roaming communications
throughout the asset
--------------------------------
Enhance remote operations
Increases asset uptime
Experts can be located and
collaborate in real-time
--------------------------------
Maximize asset uptime
Exploit investments and
resources
Reduce OPEX
Training and meetings via
conferencing
--------------------------------
OPEX reduction
Personnel safety through
location tracking
Monitor Environment
--------------------------------
Incident management
and emergency response
Real-time knowledge of
hazards
Visual inspection anywhere with
remote experts
Leverage improved sensing
coverage
--------------------------------
Maintain facility integrity
Accelerate return to production
Reduced OPEX (flights, repairs,
construction, safety)
Remote medical consultations
--------------------------------
Reduce time to respond to health
alert
Reduced OPEX (flights)
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 34
1:1 Virtual
Collaboration
Project
Reviews
HSE &
Security
Management
Of Change
Training /
E-learning
Reliability
Project Work Outs
Operations
Support
Cisco Confidential 2010 Cisco and/or its affiliates. All rights reserved. 35
Network Infrastructure
Conferencing Video
Enterprise
Collaboration
Voice
Quad
Cisco Collaboration Architecture
Anyone Anyplace Presence Anytime Anywhere
Security Qos Access Control Visibility
Medianet Policy Management Service Transport
Show &
Share
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 36
Challenges
Staff and customers spread across the globe
Need for teams to work collaboratively
Need for a real working environment
Solution
Cisco Active Collaboration Rooms
TelePresence
Smartboard technology
Webex conferencing
Collaboration furniture
Benefits
Accelerated new product innovation
Accelerated new product introduction
Business process reengineering
Travel cost reduction
Reference Video
https://videosharing.cisco.com/vportal/VideoPlayer.jsp?ccsid=C-
a2b6b85a-d4d9-4181-8a26-697935f24d41:1#

2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 37
Inspection Operator sees
corrosion, uncertain if it is a
real problemuses mobile
communicator to find
expertconnects call
Using hand held wireless EX
camera, has collaboration session
with experts, recording where
needed
Integration with
UC and Mobility
Available
Anywhere
ATEX/CSA rated
(zone 2)
After review, VOD is published
to the knowledge management
system and recorded for safety
auditing
Replay Voice & Video,
link to image and text
for maximum
knowledge transfer
Business
Value
Reduced time to evaluate instances
Reduction in downtime due to better decisions
Reduction time to intervention on drilling
Reduction of risk of incidences vs. average cost per incident
http://www.youtube.com/watch?v=bL5G1g3X-cE&feature=related
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 38
Challenges
Managing pipeline operations and project
execution throughout North America
Solution
Cisco TelePresence
Benefits
Improved project delivery on-time, on-budget
More effective collaboration
Earlier this month Enbridge hosted a strategic
planning meeting via TelePresence, bringing
together executives from 4 different locations
across North America, saving travel time and
expenses and increasing productivity. We
estimate we saved more than $60,000 by using
Cisco TelePresence to support this single
event Brent Poohkay, CIO, Enbridge Inc.



2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 39
Challenges
Assets and offices distributed across the world
Daily and operational weekly reviews
Solution
TelePresence
VSAT and MPLS network services
Potential to use public and private TP facilities
Pay as you go usage
Benefits
Improved productivity
Enhanced quality of communications
Daily meetings
Weekly asset management reviews

2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 40
Challenges
Petroleum experts are globally dispersed and mobile
Ageing workforce is retiring and depleting available pools of expertise
A competitive requirement requires highly responsive client service
Solution
Cisco Pulse for compiling and sharing employee expertise
Cisco Unified Communications, TelePresence and Webex
Benefits
Simplified global communications and collaboration
Helped clients reduce costs, increase recovery, and minimize risks on critical wells
Increased support staff efficiency
Reference Video
https://videosharing.cisco.com/vportal/VideoPlayer.jsp?ccsid=C-ba65bac5-4dd0-47fd-8c6b-8faf5711123b:1


Cisco Public 2010 Cisco and/or its affiliates. All rights reserved. 41
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 42
Retail
Inventory &
Stock
Re-Ordering

Centralized
Physical
Security
IP-enabled
CCTV
RFID Inventory Management
Fuel
Logistics
Corporate
Communications
Vehicles Plate Recognition
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 43
Public Voice
Communications
In-Store Advertising
Internet Kiosk:
Data, Voice,
Music and
Video

WiFi
Hotspot:
Public
Internet
Access

Credit Card Authorization
Loyalty system
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 44
Wide Area
Application Engine
Network Module
EtherSwitch
Network Module
VSAT-GILAT
Network Module
Wireless Access
Network Module
Digital Media
Signage
Unified
Communications
MPLS VPN or
Public Network,
PSTN
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 45


STATOIL, Norway
PETROM, Romania
VALERO CO, United States of America
FLYING J, United States of America
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 46
Challenges
Increase Customer Stickiness & Competitive
Differentiatore :
26,000 employees
33 countries
23000 Retail Stores

Solution
Cisco Collaborative Work Environment
Borderless Network infrastructure
( Telephony, Wireless )

Benefits
Next Generation Service Station deliver a better
customer experience and build customer loyalty,
leading to increased revenue

Reference Video
..\..\Media\Customers\Statoil\Immersive Analytical
Collaboration short.wmv
Cisco Public 2010 Cisco and/or its affiliates. All rights reserved. 47
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 48
Integrated
Logistics,
Maintenance &
Operations
Seamless
Communications
Real Time Operations &
Automation
Enhanced & Integrated
HSE Monitoring &
Compliance
Virtual & Remote
Operations
Refinery of
the Future
Cisco Confidential 2010 Cisco and/or its affiliates. All rights reserved. 49
Cisco Oil & Gas Solution - Summary
Fully Connected environment, elimination of plant operations silo.
Empowered operations with real time data, plant console &
collaboration access 24x7, Anywhere Any time.
Integrated Safety & Surveillance
Integrated Alert & Respond , Event & Emergency
Communications
Virtualized operations leveraging operations centers of excellence
Increased Customer Loyalty , enhancing Retail experience

Thank You
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 58
Resource Portfolio
Growth
Reserve Replacement Increasing Production
Managing the Lifecycle
Management Response
Managing Risk
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public 60
Explore Develop Produce
Process Transport
Storage & Transport Refine Marketing
Marketing
Upstream Mid Stream Downstream
Gas Oil
Trading
Office / Call Centre facilities
Key
Source: Cisco IBSG Oil & Gas Team, May 2011- in collaboration with Global Oil & Gas BDMs
Note- excludes alternative energy such as wind etc
Offshore Shipping