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China Unicom
Enhancing the user experience
China Unicom Shandong has optimized its end-to-end network through an innovative and proactive approach to user
perception, which has yielded rapid subscriber growth and a sterling reputation for QoE.
By Wu Kunpeng & Yang Xin
39
DEC 2011
DEC 2011
Perception-based
optimization
Shandong Unicom partnered with Huawei to
explore user perceptions in depth. It has put into
place a QoS evaluation system meant to reflect
user perceptions. It has analyzed factors that affect
service quality throughout the connection process
and identified differences between terminals in
the provision of various services. This system has
enabled Shandong Unicom to carry out acrossthe-board optimization at the network, service
platform, and device levels, which has led to
improved 3G operations and happier customers.
40
Winners
41
DEC 2011