EXECUTIVE SUMMARY

Event management, the very topic looks challenging. A concept which gained
importance in India only after the late 90s. Commitment, leadership and mental &
physical devotion are the core factors needed to manage any type of event.
Irrespective of the type or the scale of the event, the mental and physical hard work
that is to e p!t in, differs y only a negligile degree of difference.
"his terminology is comparatively very new to India, tho!gh Indians have
een arranging for wedding ceremonies, naming & threading ceremonies even m!ch
efore independence. #!t d!e to the lack of proper forecasting, proper material
handling they !sed to end !p in prolems like wastage of the food d!e to less people
coming in or fire in the pandal or food poisoning ."hese prolems many a times !sed
to p!t the families into financial tro!le after the wedding.
It is very easy for the a!diences to make the event a hit or a flop. It takes $!st
the % min!tes for the a!diences to $!dge the event res!lting in the efforts of nearly &'(
months and the hard work )0'*0 people either t!rning prod!ctive or waste. "h!s the
efforts they have p!t in always remains at stake till the date of the event.
"here are inn!merale activities that have to e carried o!t. +irst of all
forming committees, then allotting different $os to each committee is the very first
step. ,ere all the theoretical concepts learnt !p till now in s!$ects like p!lic
relations, h!man reso!rce planning, logistics, h!man skills, controlling, acco!nts,
organi-ing, and others come into act!al !se.
As an event manager one m!st have a lot of fle.iility in terms of working
pattern. #e free to do all sorts of $os irrespective of yo!r position.
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INTRODUCTION
0
INTRODUCTION
Every time when yo! saw a programme like 'Filmfare' awards or those pop
concerts and ea!ty pageants yo! wo!ld have wondered how people managed to set
!p s!ch rilliant shows. Every tiny detail from yo!r entering the ven!e to yo!r going
o!t is a res!lt of rigoro!s planning. 1ell2that3s event management for yo!.
4ne of the fastest and the most glamoro!s !pcoming professions today, it
means r!ing sho!lders with who3s who of the cr5me'de'la cr5me layer of the city.
Event management, the most profo!nd form of advertising and marketing, is a
glamoro!s and thrilling profession. It provides an opport!nity for !nleashing one3s
creative potential to a very high degree. It demands a lot of hark work and effort !t at
the same time offers enormo!s scope.
Event management is a process of organi-ing a professional and foc!sed
event, for a partic!lar target a!dience. It involves vis!ali-ing concepts, planning,
!dgeting, organi-ing and e.ec!ting events s!ch as fashion shows, m!sical concerts,
corporate seminars, e.hiitions, wedding celerations, theme parties, prod!ct
la!nching etc.
Event 6anagement is a m!lti'million dollar ind!stry, growing rapidly, with
mega shows and events hosted reg!larly. 7!rprisingly, there is no formali-ed research
cond!cted to access the growth of this ind!stry. "he ind!stry incl!des fields s!ch as
the 6ICE 86eetings, Incentives and Events9, e.hiitions, conferences and seminars
as well as live m!sic and sporting events.
4n the profession side, event management is a glamoro!s and e.citing
profession that demands a lot of hard work and dynamism.
"he logistics side of the ind!stry is paid less than the sales:sponsorship side,
tho!gh some may say that these are two different ind!stries.
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MEANING OF THE
WORD EVENT
(
MEANING OF THE WORD EVENT
"he !se of !nconventional media : method involving people witnessing a happening
within a caps!le of time, for the p!rpose of comm!nication of a message;
An event is a live m!ltimedia package carried o!t with preconceived
concept, c!stomi-ed or modified to achieve the clients o$ectives of reaching o!t and
s!italy infl!encing the sharply defined, specially gathered target a!dience y
providing at complete e.perience and an aven!e for two way interaction.
Event in terms ! C"#t"r$# $n% s&i$# #i!e
In c!lt!ral and social life, an event refers to a social gathering or activity, s!ch
as<
A festival, for e.ample a m!sical festival
A ceremony, for e.ample a marriage
A party, for e.ample a irthday party
Event in terms ! s&ien&e
In science, an event is something that takes place at a partic!lar place and
time. 7pecifically, event may refer to<
=henomenon, something oservale at a given time
A point in space time , a concept of the theory of relativity
Event 8particle physics9, a set of elementary particle interactions
Event 8proaility theory9, a possile o!tcome of an e.periment
E.tinction event, when a large n!mer of iological species die o!t in a
relatively short period of time.
'r(r$mmin(
In programming, an event is a software message that indicates something has
happened, s!ch as a keystroke or mo!se click.
%
Cmmn "s$(e
In common !sage, an event 8as opposed to a special event9 has a connotation
of an occ!rrence which is more common than a phenomenon 8d!e perhaps to the
difference etween a two syllale word and a fo!r syllale word9. "h!s, in common
!sage, a keystroke is an event, where the #ig #ang might e connoted a phenomenon
8a special event which denotes the eginning of the !niverse9. +or e.ample,
portal<c!rrent events denotes >events; rather than >phenomena;.
Me$nin( ! t)e Wr% Management
"he term *m$n$(ement* characteri-es the process of and the personnel
leading and directing all or part of an organi-ation thro!gh the deployment and
manip!lation of reso!rces 8h!man, financial, material, intellect!al or intangile9.
According to the 4.ford English ?ictionary, the word @manage@ comes from
the Italian maneggiare 8to handle9. 6anagement has to do with power y position,
whereas leadership involves power y infl!ence.
F"n&tins ! m$n$(ement
6anagement operates thro!gh vario!s f!nctions, often classified as planning,
organi-ing, leading:motivating and controlling.
/. Planning< ?eciding what has to happen in the f!t!re 8today, ne.t week,
ne.t month, ne.t year, over the ne.t five years, etc.9 and generating plans
for action.
0. Organizing< 6aking optim!m !se of the reso!rces reA!ired to enale the
s!ccessf!l carrying o!t of plans.
&. Leading/Motivating< E.hiiting skills in these areas for getting others to
play an effective part in achieving plans.
(. Controlling< 6onitoring B checking progress against plans, which may
need modification ased on feedack.
%. Staffing< Appointing skill and !nskilled workers, and efficient personnel.
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EVENT MANAGEMENT
AND ITS TYPES
)
EVENT MANAGEMENT
Event management is the application of the management science of pro$ect
management to the creation and development of festivals and events.
Event 6anagement involves st!dying the intricacies of the rand, identifying
the target a!dience, devising the event concept, planning the logistics, coordinating
the technical aspects efore getting down to act!ally e.ec!ting the modalities of the
proposed event.
"he recent growth of festivals and events as an ind!stry aro!nd the world,
means that the management can no longer e ad hoc. Events and festivals, s!ch as the
Asian Dames or the ?!ai 7hopping +estival, have a large impact on their
comm!nities and, in some cases, the whole co!ntry.
"he ind!stry now incl!des events of all si-es from the 4lympics down to a
reakfast meeting for ten !siness people. Every ind!stry, charity, society and gro!p
will hold events of some type:si-e in order to market themselves, raise money or
celerate.
*
T+,es ! Event M$n$(ement
"here are mainly & types of event management,
/. Corporate Event 6anagement
0. =rod!ct Ea!nch Event 6anagement
&. 7pecial Event 6anagement
-. Cr,r$te Event M$n$(ement
9
A prod!ct la!nch, the company anniversary, sales target achieved or any
special event co!ld mark the onset of a corporate event. It demands p!re
professionalism as yo! are interacting with people from the high'end category.
Fot s!rprising, that event management companies are sp!rring !p to provide
these professional services. "hey attend meetings, hold dialog!es with the osses to
reali-e the o$ective of the event. "hey then take it off with creative ideas to arrive at
a theme for the event. A corporate event demands a little corporate look. "he food and
the style need to lend with the corporate and make the osses comfortale. ,ence it
o!ght to e prepared and presented with !ltimate efficiency. #!t that is if the top'
notches are involved. A corporate event co!ld also e a prod!ct'la!nch. "hat wo!ld
involve a media conference. 7o the event management company wo!ld get a list of
prospective ven!es. ?ecide on the dinner and the cocktail party that will follow.
Arrange for the conference, the speakers, and microphones. 6ake s!re everyone get a
seat. Car parking is made availale, etc. +or a prod!ct la!nch in the market, the event
management team gets their grey cells working as to the creative ways to make the
samples of the prod!ct reach the end cons!mers. "hey have to e innovative so that
cons!mers are attracted to try it o!t.
Corporate management is a s!'category of event management. 6ega
companies !s!ally have an in'ho!se event management team to organi-e their events
on a reg!lar asis.
/. 'r%"&t 0$"n&) Event M$n$(ement
A company wants to la!nch a prod!ct in the market. 7o how sho!ld it get to its
c!stomersG ,ow does the company make s!re that the prod!cts gain awarenessG "he
feel and to!ch reasoning still remains strong in the mind of the cons!mer. 7o altho!gh
yo! have advertised in other channels, how do yo! e.plain prod!ct !sage to the
a!dienceG
Call in the event management team. "hey innovate new styles so that the
prod!ct can make its way to the cons!mer. "hey ens!re that the samples reach the
desired ho!seholds. +or instance< when coca cola la!nched Hanilla Coke, two men
/0
dressed in the )0s attire wo!ld enter retail grocery shops and dance to the designed
t!ne. "his was the strategy !sed to la!nch vanilla coke and make its entry memorale.
7ome event management companies even professionali-e in a partic!lar target
a!dience. +or e.ample if yo! have a partic!lar target a!dience in mind, the event
management team will devise ideas and strike places that will give yo! ma.im!m
reach.
Ioad shows, promotions, contests, set designing, stage shows and a!diovis!al
films are all interesting methods to invite p!lic participation. 7ome event
management companies go a step ahead to analy-e the c!stomer reaction and provide
relevant feedack.
Among the availale platforms road shows are known to e economical. It
gives more visiility and allows the c!stomer to directly relate to the prod!ct. And the
to!ch and feel concept is satisfied. Ioad shows with innovative themes organi-ed at a
national level give yo!r prod!ct high reach and coverage. "hese road shows arrest the
c!stomer3s attention and pers!ade the c!stomers to try o!t the prod!ct. If impressed
then the prod!ct receives a warm welcome.
1. S,e&i$# Event M$n$(ement
//
37pecial Events3 is the term given to events with a difference. Charity shows,
marathons, cycling races, street festivals etc. are a few of the many special events
organi-ed. As the event has an !n!s!al theme, the event management company has to
do!le !p its speed to think on lines with the theme. 6ore reso!rces and creativity are
p!t to the task.
+or instance consider the organi-ation of Athens 000(. It was a special event.
"he opening ceremony, the event and the closing ceremony, had to e metic!lo!sly
organi-ed. A race kicked off the event. I!nners passed the aton. "his earmarked the
tradition that r!nning was the only sport at the first 4lympic Dames held in Athens.
"hen (00 perc!ssionists and %0 o!-o!ki players welcomed the a!dience. +rom (00 it
dropped to $!st one perc!ssionist who played the rhythm of a hearteat. "his was the
symol of the theme of Athens 000( 3!niA!e games on a h!man scale3. "his sho!ld
give yo! an idea how a special event is organi-ed.
Event management companies arrange the entire event on a theme. It co!ld e
a wedding or a charity show, a children3s event etc. these events demand creativity.
7omething that will make them stand o!t of the cl!tter firstly, as it is a different event
and secondly that the feedack sho!ld e enco!raging for an encore. "he recent
marathon that 6!mai witnessed was one of the speciali-ed events. +oreign
nationals, corporate personnel, etc. everyody was seen to take part in it. 6ore than
winning it was the spirit of participation that was enco!raged. And it received an
overwhelming response.
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EVENT MANAGEMENT AS AN INDUSTRY
JEvent management is catching the attention of companies and grad!ates
alike. It does not have a te.took definition and to try and define it wo!ld mean to
orrow heavily from mainstream management and media concepts. It !s!ally consists
of concept!ali-ation, planning, !dgeting, and e.ec!tion of elow'the'line activities
s!ch as e.hiitions, stage shows, fashion or rock shows, m!sic concerts, celerity
appearances, fashion or charity shows, conferences, weddings, prod!ct or rand
la!nches, and sports shows to name few.
Events egin where the glamo!r ends. E6 is the most intimate form of
marketing. It is a controlled activity aimed at the target a!dience. Events have always
een there. In the past meeting, organi-ing and pro$ect planning were the form of
event management as a profession. "oday it is m!ch more professional and more
organi-ed a sector than, a decade ago. Event management was started, the moment
m!ltinationals started po!ring in, when o!r markets lierali-ed in the *0s. It is
diffic!lt to pinpoint e.actly when event management roke away from mainstream
co!rse and started carving a niche for itself in the ind!stry. 6aye it was aro!nd /99C
that it rapidly gained importance as a professionally managed niche of marketing.
Companies reali-e that thro!gh events they can reach o!t to c!stomers more
closely, more intimately and it is cheaper than mainstream or conventional forms of
comm!nication, say television or print. It can e called as 3e.periential marketing3, or
niche marketing, where the environment is controlled to s!it the needs of the prod!ct.
"he show eing showcased and the o!tp!t eing far tangile that that of the
conventional media. An event is a niche comm!nication medi!m that allows
companies to reach their target a!dience directly with tangile o!tcomes, which are
not possile thro!gh conventional forms of advertisement. "hro!gh events, we can
select and reach o!t directly to o!r target a!dience, we can control o!r !dgets and at
the end of the event tangily analy-e if the event was a s!ccess or not. "his is A!ite
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diffic!lt, in mainstream comm!nications, where the res!lts are intangile and we are
not s!re who is seeing it and whom the comm!nication reaches o!t to.
Event M$n$(ement $s $ M$r2etin( T#
Event management is considered one of the strategic marketing and
comm!nication tools y companies of all si-es. +rom prod!ct la!nches to press
conferences, companies create promotional events to help them comm!nicate with
clients 8and potential clients9. "hey might target their a!dience y !sing the news
media, hoping to generate media coverage which will reach tho!sands or millions of
people. "hey can also invite their a!dience to their events and reach them at the act!al
event.
'rvi%in( A '#et)r$ O! Servi&es
Companies approach event managers with a vag!e idea and a !dget in mind.
It is then entirely !p to the event manager to develop and improvise and t!rn the idea
into a s!ccess. 4nce the idea and the !dget are settled, event managers egin
coordinating with sponsors and performers, arranging travel, sec!rity, and
accommodation for the stars if there is a show. "hey also have to s!pervise ticket and
stage design, arrange m!sic, so!nd and lights, and look into those n!mero!s details
that go into making an event s!ccessf!l. 7ec!rity is another ig iss!e that is dealt with
y event managers. In India, shows !s!ally have to end efore midnight at the latest,
even earlier in some places. Event managers have to ens!re that events concl!de on
time, and in case they stretch eyond the permitted ho!rs, they have to handle the
police and the local !rea!cracy
#ad sec!rity co!ld r!in an otherwise well'organi-ed event. Knwanted g!ests,
stampedes, fights, and harassment of performers are a few things event managers have
to tackle d!ring p!lic events. Event management companies service a variety of
areas incl!ding corporate events 8prod!ct la!nches, press conferences, corporate
meetings and conferences9, marketing programs 8road shows, grand opening events9,
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and special events like concerts, award ceremonies, film premieres, la!nch:release
parties, fashion shows, private 8personal9 events s!ch as weddings and ar mit-vahs.
Clients hire event management companies to handle a specific scope of services for
the given event, which at its ma.im!m may incl!de all creative, technical and
logistical elements of the event. 84r $!st a s!set of these, depending on the clients
needs, e.pertise and !dget9.
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Me$nin( ! Event
M$n$(er
/C
Me$nin( ! Event M$n$(er
"he Event 6anager is the person who plans and e.ec!tes the event. Event
managers and their teams are often ehind'the'scenes r!nning the event. Event
managers may also e involved in more than $!st the planning and e.ec!tion of the
event, !t also rand !ilding, marketing and comm!nication strategy. "he event
manager is an e.pert at the creative, technical and logistical elements that help an
event s!cceed. "his incl!des event design, a!diovis!al prod!ction, scriptwriting,
logistics, !dgeting, negotiation and, of co!rse, client service. It is a m!ltidimensional
profession.
E%"&$tin$# S",,rt
"here are an increasing n!mer of !niversities which offer Drad!ate ?egree:
?iploma in Event 6anagement, especially in the KL where they have een A!ick to
catch on to the new interest and many are now offering certificate, diploma, degree
and masters co!rses.
In addition to these academic co!rses, there are many associations and
societies that provide co!rses on the vario!s aspects of the ind!stry. "hese co!rses
tho!gh not official, are still !sef!l additions to yo!r res!me.
7t!dy incl!des organi-ational skills, technical knowledge, =.I., marketing,
advertising, catering, logistics, decor, glamo!r identity, h!man relations, st!dy of law
and licenses, risk management, !dgeting, st!dy of allied ind!stries like television
and other medias and several other areas.
/)
EVENT MANAGEMENT
'ROCESS
/*
EVENT MANAGEMENT 'ROCESS
"here are 0 stages of event management process namely, Event planning and
Event control.
/. Event '#$nnin(
"o plan an event we m!st consider the following areas of an event, vi-, feasiility,
promotion, site choice:design, staging, sh!tdown, site map, event proposal.
/. Event Cntr#
"o control an event we m!st look on the following areas logistics, negotiations,
costing & cash flow, event man!al, I."., decision making and change, risk
management.
/9
-. '#$nnin( T)e Event
A significant part of event pro$ect management is the planning. It is a process of
mentally fitting all the components together. It incl!des foreseeing any prolems
and sol!tions. ,owever, to see all the prolems is impossiility.
It is more realistic to regard event planning as a method of red!cing the n!mer of
prolems.
In this sense the aim of event planning is to plan all the tasks that can e planned
so that changes and !nforeseen prolems can e dealt with in a foc!sed way.
Altho!gh most aspects of the event can e organi-ed, the fl!idity of event
preparation means there is always the !ne.pected.
Event 'r3e&t 0i!e C+&#e
"he asic tenet of event planning is that there will e changes as the event is
organi-ed. "he staff will grow as the event nears. 7ome event companies go from
0 people d!ring the early concept stages to over a tho!sand staff and vol!nteers on
the day of the event. "he concept that the event has a life cycle is a metaphor for
the growth and change of the planning and implementation. "he diagram elow
shows the event pro$ect life cycle.
00
"he event starts with an idea or concept, the first A!estion to ask is >Is it
feasileG; "he feasiility is fed ack into the concept 8iteration9 and the concept
may need to develop. 4nce it looks feasile, the event planning can start. "his is
not a mechanical or linear model. "he planning may !ncover opport!nities or
risks that need to modify the event concept. Aspects of the plan may e
implemented while other areas are still in the planning phase. +or e.ample
promoting the event may start well efore site planning. All these processes feed
into each other.
"here are some aspects of sh!tdown that may well egin d!ring set !p.
"he areas of risk, content and cost as well as the sched!le have to e managed
along the life cycle. A risk may e very different over the event pro$ect life cycle.
"his means that event plan is not a static doc!ment. "he only certainty is that
there will e change. Internal change incl!des the increase in event staff, the
increase in contract management as more s!ppliers are involved. Internal change
may also e !ne.pected. "he event company may take on other events while the
one event is eing planned. E.ternal change co!ld e the all'too'common change
of ven!e or it co!ld e on a grand scale with the change in overseas c!rrency
e.change rate. Fo matter what change occ!rs the event will need to work within
constraints set y the client ' s!ch as making a profit ' or y legal and ethical
iss!es. "he former form the event life cycle o$ective f!nctions. "here may e far
more s!tle constraints implied y the clients working c!lt!re ' s!ch as the
corporate c!lt!re.
S&$#e
"he written event plan can e as short as one page or as long as a ook. It depends
on the level of detail or scale in the planning. "his level of detail will depend on
s!ch factors as<
Comple.ity of the event
7cale of the event
+amiliarity of the event management, staff and s!ppliers with the type of event
Eegal and stakeholder reA!irements
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"ime and other reso!rces allocated to the task of planning
"he process of writing a plan assists in the str!ct!ring of the event. It is also a
comm!nication tool and a pro$ect aseline from which the event can e meas!red.
It is not Jwritten in stone and will need revising as the organi-ation of the event
life cycle proceeds.
Ris2
"here is a risk that a written plan will ecome the master of the event rather than a
method of otaining a s!ccessf!l event. "he Assessment 'M =lan 'M Implement 'M
Eval!ate proced!re is an oversimplification of a comple. series of overlapping
processes. "his e.plains the reticence of event managers to create mission
statements and o$ectives. In the volatile environment of event organi-ation, these
can easily ecome milestones aro!nd the neck of the event management. "here is
eno!gh to do witho!t having to revisit and rework all the o$ectives. As well, there
is a tendency in academic writings on event management to see planning as the
panacea of all event prolems. "hey stress that the ma$or fail!res of events are a
res!lt of poor planning. "his is a ta!tology and a res!lt of 00 00 hindsight. If
planning is defined as foreseeing all prolems efore they arise then ipso facto
there has not een eno!gh planning. A good e.ample of t!rning an historical
description into a prescription. In the real world of event organi-ing, change 8and
prolems9 can come from anywhere. A local =rince may dislike the event and
cancel it.
"he res!lt of any change in a comple. system made !p of a fi.ed n!mer of
related variales can not e predicted. +or e.ample, if there are 000 tasks to set !p
an event and one of these tasks changes or a new one is introd!ced, the
relationship etween all the tasks may change i.e. 000. /99 relationships, which
may well change all the relationships again and so on ad infinit!m. In other words
a small change can easily have !nforeseen res!lts.
00
Fe$si4i#it+ St"%+
A ma$or element in a feasiility st!dy is to provide a choice of vario!s models for
the event and disc!ss the implication of these models.
7etting o!t the aims of the st!dy
Choice of time and place
o +actors in 7ite Choice
o ?raft of 7!ggested =laces
o +actors in the Choice of ?ate
Eogistics
o 7o!rcing
o "ransport
Costing
Ieven!e
o "icket scaling
o "icket distri!tion
o +!nding so!rces ' sponsorship, fo!ndations, grants
Event Content
Event 4ptions or 6odels
Comparison of Event 6odels
Administration incl!ding contracting and organi-ation str!ct!re
Iisk iss!es 'incl!ding possile ins!rance
Assessment of similar events
Iecommended 4ption
"he most important section of the event feasiility st!dy is the comparison of the
choices ' options or models. "he comparison m!st !se the same aspects of the
event.
Event 'rmtin
In the world of marketing 3promotion3 generally refers to a one'off event that
provides a stim!l!s for the p!lic to !y a service or prod!ct. A special event can
e part of a more general promotion campaign of a company wanting to draw
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attention to their prod!ct. "he Asol!te Hodka ven!e at the 4pera ,o!se d!ring
the 7ydney +estival was an e.ample of this. A local co!ncil may create a festival
as a way of promoting their region. As !sed y the event ind!stry the word
promotion has come the f!ll circle. It !ses all the marketing techniA!es. As it is
pro$ect ased it has a definite life span. "he risks involved in one off or first time
events mean that the event manager has to e ac!tely aware of the tools of
promotion. "he a!dience does not have a reference point for the event other than
that created y the promotion. 1ith repeat events and festivals the a!dience and
s!ppliers have at least an idea of the type of event, ven!e and scale. +or special
one off events, the promotion is strongly linked to the rep!tation of the organi-ing
company, sponsors and other stakeholders as well as the act!al program or event
content.
As with all areas of event management, event promotion m!st e dynamic and
ale to respond to opport!nities as they arise. 4ther areas of the event planning
sho!ld also e ale to respond to the !nforeseen prod!cts of promotion. A good it
of =I can res!lt in a s!rge of interest in the event and the event company needs to
e ale t!rn the response to the advantage of the event.
T)e ,rmtin s&)e%"#e is n#+ $ t# t $ssist t)e ,#$nnin( ! t)e event 5 nt t)e
event6s m$ster.
T#s ! 'rmtin
o Advertising
o Public Relations
o Direct marketing
o Word of mout
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Site C)i&e An% Desi(n
1hile selecting a site:ven!e for an event, we have to look into for following
considerations,
o 7i-e of the event N Earge scale or on a 6edi!m or for a shorter scale event has
to e carried o!t.
o Eocation N ?istance, accessiility, neigho!rs, history of other events,
s!itaility to the event, etc. are the factors to e considered !nder locating a
ven!e for an event.
o ?esign of the site N 7ite:ven!e design is an essential part of event
management. "he temporary nat!re of events means there is limited time for
corrections to the design. "herefore the event manager can not forget that any
element of design has an aesthetic as well as logistical ' or practical ' f!nction.
o Eayo!t of the ven!e N points to e considered are facilities to e provided, si-e
and shape of the room, viewing potential, flow of men and material, etc. while
deciding a site.
o +low of people and eA!ipment ' Altho!gh it seems ovio!s, the flow of people
and eA!ipment aro!nd a site is often not considered over the whole event. In
partic!lar there are different flow patterns at deferent times. As well the event
manager m!st e aware of the 3flow3 d!ring an emergency.
St$(in(
"he staging of an event involves ringing together all the event elements aro!nd a
theme. It is where the 3action3 takes place at an event ' where the a!dience looks.
7taging is the heart of event management' it is asically the 3show3. All other
aspects of event management s!rro!nd it.
0%
"he elements of staging revolve aro!nd a theme. It co!ld e Children3s Circ!s, the
#l!es tent or a corporate dinner party theme. ,owever the theme has to work
within constraints ' availale reso!rces, what the client e.pects....
0C
"he efficient management of events is dependent on deciding what is most
important in the given time span' i.e. priority. ?ifferent types of events place
different emphasis on the staging elements. "he staging is all ao!t the
g!est:a!dience e.perience of the show' whether the 3show3 is a sports competition,
f!n r!n or performance. An event manager doesn3t need to know all ao!t lights,
so!nds, a!dio'vis!al effects, special effects, etc. ' !t it is imperative that the
manager at least knows the special terms !sed.
T)e Event 'r,s$#
A response to a reA!est for tender is a common way for an event company to
otain work. In some cases it is the only way a new event company can enter the
field. Dovernment and semi government companies are reA!ired y law to p!t
their needed s!pplies and services o!t to tender. 6ost private companies will do
this as a matter of good !siness to make certain they are receiving competitive
A!otes. "he event ind!stry is no different. An event company will p!t together
tender doc!ments in m!ch the same way as any other s!pplier. ?epending on the
A!ality of their work they may e placed on a preferred s!pplier list and reg!larly
asked to p!t in a tender. "his can e an ard!o!s task as the event company does
not want to e dropped from the preferred s!pplier list !t may not want the work.
#elow is a checklist of what co!ld e contained in the event proposal.
Cover Eetter
"itle =age
=roprietary Fotice ' ca!tions ao!t !na!thori-ed disclos!re
"ale of Contents 8"4C9
Eist of Areviations
E.ec!tive 7!mmary
0)
7%+ ! 'r,s$#8
o =rofile of the Event Company<
Deneral< incl!ding mission, ackgro!nd, credentials
7pecific< incl!ding previo!s similar events and reso!rces
availale
o =ro$ect partners and their profiles
o Event 7pecific information<
4$ectives
7cope of 1ork
7takeholders
"hemes, design and ideas
7ite:ven!e assessment
Ieso!rces reA!ired< AH, entertainment, catering, staff,
s!ppliers...
6arketing and promotional services needed
=ossile sponsorship
#!dget ' corresponding to f!nctional areas of program elements
Control management ' reporting processes, organi-ation
str!ct!re responsiilities
7ched!les ' planning, transport, r!nning order, promotion
Environmental impact ' nat!ral environment, traffic, transport.
Iisk iss!es incl!ding ins!rance.
Ven"e 9Site M$,
1ith the e.ception of cyer events, all events have to e.ist in &? space. It so!nds
ovio!s !t it can e easily overlooked. "he place of the event can create so many
prolems and provide so many opport!nities. All the event managers place the site
of the event as their highest priority. 6ost event mangers will not id on an event
!nless they have caref!lly looked at the site. =rofessional conference organi-ers
will stay a few days in the conference hotel ven!e $!st to make s!re that nothing is
overlooked.
"he map can e !sed in these areas<
Comm!nication
0*
=lanning ' event design and logistics
=romotion
,istory and eval!ation
,owever the map is only effective if it can e !nderstood.
'#$nnin( $n% Cntr# D&"ment$tin
It is one thing to plan the event it is another to comm!nicate this plan to the
vario!s stakeholders. Correct event doc!mentation is vital to effective
management. "he advantages are<
It comm!nicates the plan of the event to the staff and vol!nteers
"he doc!ments provide an ongoing record of the event3s progress
"hey provide a history of the event planning which may e !sed in any
liaility iss!es
"hey provide a written asis on which to improve the methods of event
management
#y standardi-ing the doc!ments, different events can e compared
"he prod!ction of the doc!ments creates a discipline in the planning
"he doc!ments impersonali-e the plan ' that is it takes it o!t of the hands of
any one person and it ecomes separate from any individ!al.
"he doc!ments proved a link to other departments within a corporation s!ch
as finance and with the sponsors.
4ne of the most common fears in event management is what happens if the event
manager falls ill 8Jr!n over y a !s3 is the colloA!ial saying9. As long as the
details of any event are in the head of one person there is this risk. "he res!lts of
the pro$ect management process are doc!mented as vario!s sched!les,
responsiility and action sheets. Each event company has evolved their own style
of sheets.
"hey are called y vario!s names < prod!ction sched!les, task lists, o!tp!t matri.,
timelines, r!n sheets, critical paths, checklists, event order, milestone lists, show
sched!le, show seA!ence ... "he terms !sed generally reflect the past work
09
e.perience of the event manager. ,owever they all converge into si. planning and
control doc!ments<
Contact 7heet
Iesponsiility Chart
"ask or Action 7heet
1ork =ackage
Checklist
I!n 7heet or =rod!ction 7ched!le ' 8the implementation sched!le9 which
concerns the program of task at the act!al event and can e f!rther s!divided
into specific I!n 7heets ' s!ch as Iehearsal, "echnical, 7h!t down ...
/. EVENT CONTRO0
0(isti&s
Eogistics is oth a science and an art. It is also a convenient way of classifying an
aspect of event management.
In logistics the areas of importance to the events are s!pply, transport, linking,
flow control, and information network.
&0
Each of these elements can e tho!ght of as contri!ting to the so!rcing and flow
of the c!stomers. "hey all reA!ire a checklist. "he event prod!ct can e intangile
as well as tangile items. ,owever they all need to e s!pplied efficiently to the
event. "he facilities are the third element that needs to e analy-ed in logistical
terms. 7!pply ' so!rcing and flow ' oth to the event, aro!nd the event and o!t of
the site.
Ne(ti$tin
It seems ovio!s !t it is often forgotten ' $n event is $ ne5time &&"rren&e.
Every year the ann!al festival is different. Change is f!ndamental to event
management. Change will mean entering into different !siness relationships for
every event. "he res!lt is that negotiation skills are f!ndamental to event
management. Fegotiation does not mean tricky dealings ' it means coming to a
m!t!ally satisfying !siness arrangement.
A large part of event negotiation concerns the reso!rces !sed to create the event.
"hey can e divided in to<
St$n%$r% res"r&es ' the negotiation for standard reso!rces is fairly
straightforward as most of the constraints and parameters are already known.
+or e.ample in hiring a ven!e there will e a standard contract. "he event
manager needs to know the contract terms and the history of the !se of these
reso!rces at events.
C"stmi:e% res"r&es ' these are specialist reso!rces created for the specific
event. "here may not e a standard contract or process. In this case the
&/
negotiation has to e well researched with risk and contingencies tho!ght o!t.
An e.ample of this is the haro!r floats for the 7ydney3s Few Oear3s Eve
event.
T)e Event M$n"$#
o T)e Generi& M$n"$#
"he man!al can serve as oth a list of proced!res to s!ccessf!lly plan and
implement the event, and a record of the proced!res. It is part of the intellect!al
capital of an event organisation. "he discipline involved in creating a man!al can
assist in the systematic planning of event operations. 6any large companies have
a generic operation and logistic man!al that can e !sed in similar events
organi-ed aro!nd the world. 4f all the areas of event management, the e.hiition
ind!stry has created the most comprehensive event operation man!als. "hese
man!als can take the event manager from the idea of an e.hiition thro!gh the
s!ggested marketing sched!le to so!rcing ven!es and creating floor plans. As they
are going to e !sed with different operation teams, s!ch areas as common terms
and definitions and a plan for the filing system 8oth digital and paper9 ecome an
important section of the man!al. "hese man!als can e set !p on the we or the
company intranet and ecome part of their knowledge management system.
&0
In general the man!al is the doc!ment o!tcome of the pro$ect management
process. "he event operation man!al can vary in its content. It is the res!lt of the
pro$ect management process comined with e.perience and advice' no matter how
informal or !nstated. "his process is ill!strated elow.

"he checklist elow is for a specific event ,er$tin m$n"$# ' it is the man!al to
e !sed on the day of the event.
o Desi(n
7trongly o!nd, colorf!l, and plastic cover so it can e !sed and fo!nd on the
day
"as with program elements 8stages9 for A!ick reference
Cover with logo
Contents page also show ta list
Inde.
o Cnt$&ts
Event coordinator moiles
Emergency 7ervices ' police:am!lance:fire n!mers
Eost children proced!re
Eost property
,eadA!arters ' where and when open
=olice ' where on site
+irst Aid ' where on site
34n the ?ay3 Event Contact Eist 8one page9
Ioad and "raffic A!thority
Hen!e 6anagement
?efence forces
Infolines for event
=erformer contact list ' listed y stage, parade
Iadio channel list
"wo'way radio operation g!ide
&&
o 'r%"&tin
Event s!mmary ' time:action:location
6ap of event site
=rod!ction 7ched!le y locations 8stage9
7et !p sched!le ' date, action, s!pplier, crew n!mer, option
Crew 8ackstage9 sched!le ' !mp in and !mp o!t times
Crew catering reA!irements
Crew accommodation
Information ooths and map of their location
7ec!rity information
7ec!rity
In!rm$tin Te&)n#(+ !r Events
Information "echnology is rapidly changing the way events are oth planned and
controlled.
Areas of event planning and control that can enefit from I"<
7ched!ling
+inancial control and #!dgeting
=romotion
?istri!tion
Control and reporting
Iisk management and scenario !ilding
Contact management
7ite:ven!e layo!t
7taffing and vol!nteer management
=ossile limitations of I" for events<
+inancial costs
Ietraining staff
&(
Eimited access, passwords and comp!ter sec!rity
Information loss
Iefoc!sing the event
7oftware compatiility
Iestr!ct!ring the event company ' partic!larly corporate c!lt!re prolems and
power shifts as a res!lt of knowledge and skill ownership.
Kse of information software in
$. Desi(n st$(e
=resentation software s!ch as =ower=oint
7preadsheet software to estalish !dget scenarios s!ch as E.cel and Eot!s
CA?
Draphics software in the creation of themes and logos
4. '#$nnin( ,r&ess $n% 4$si& 4"siness s",,rt8
1ord processing packages s!ch as 67 1ord and 1ord =erfect
Acco!nting software packages s!ch as P!icken and 6O4# and spreadsheets
=ro$ect 6anagement software incl!ding 67 =ro$ect
?ata 6anagement software incl!ding ?ase and 4!tlook
Comm!nication software incl!ding E!dora and 67 4!tlook
&. M$r2etin( ! t)e event8
"icketing and 7mart card !se
"racking
Internet 6arketing and 1e sites
%. Im,#ement$tin8
Iegistration in oth sport and conference software
A!dio vis!al software
Hideo prod!ction and editing software
C?I46 prod!ction
&%
?igital roadcast
7coring and scoreoard display
Ris2 M$n$(ement
In the event field as in so many pro$ect ased ind!stries the identification and
management of risks is a high priority for management. "here are special
circ!mstances at events that add to the importance of risk management s!ch as
Earge crowds
Kse of Hol!nteers and inadeA!ately trained staff
Kntried ven!es and sites
P!ick decisions and inadeA!ate time, partic!larly as the event gets closer
Comple. and specialist activity
"hrills and 7pills ' i.e. activity that is meant to seem like it is a risk.
Feed for good comm!nity relations
Kntried comm!nications
Few event company
Eittle 3contin!ing work3 control over s!contractors and s!ppliers
1hen comined the aove points provide a very good reason to identify and
control as many prolems as possile.
Ris2 I%enti!i&$tin
=art of the knowledge gained y event e.perience is the aility to identify risks. It
wo!ld then make sense to ask those people with the most e.perience. In many
cases this is the s!contractors and s!ppliers. Altho!gh the event may take a year
to plan and e over in a day, the s!ppliers are contin!ally working at vario!s
events and their knowledge is inval!ale to the event manager.
4ther methods of identifying risk are<
/. 6eetings with stakeholders
&C
0. Employing risk management e.perts
&. Iaising the iss!e at staff and vol!nteer meetings
(. "hro!gh the local co!ncils and police
%. Asking the emergency service s!ppliers
#rainstorming is a common method of identifying risk. "he rainstorming
meeting can apply itself to the whole event or to partic!lar sections.
"he !se of test events, event modeling and 3event inc!ating3 are methods for risk
identification. "he 4lympic 4rgani-ing Committee carries o!t a detailed sched!le
of smaller events that test aspects of their overall plan. As yet there is little
comp!ter modelling of events. ,owever, simple financial scenarios, !sing
spreadsheets and pro$ect management software, are !sed as a method of risk
identification. 4n a larger and more scientific scale, events can e 3inc!ated3 in a
controlled environment or on a small scale and the finished plan is !sed as the
asis of a larger event or franchised to other regions.
&)
N$tin$# Instit"te O!
Event M$n$(ement
;NIEM<
&*
N$tin$# Instit"te O! Event M$n$(ement
T)e instit"te
Event 6anagement is done at a very h!ge scale in India. 1e have the greatest
stage and television shows in the world. "he growth of sophisticated and mega
companies have ro!ght forth a sp!rt of 6eetings, 7eminars, E.hiitions,
Conferences, =rod!ct la!nches and all have to e a matter of class and style. "hen
come the celerity shows, international artist shows, shows for a ca!se, road
shows, competitions and yo! name it and India has it. In India even personal
f!nctions like 6arriages and #irthday parties have ecome s!ch important social
matters, that they have to e managed professionally.
Iesearch showed that there was no formali-ed ed!cation to teach Event
6anagement. Event 6anagement Companies fo!nd that they had to spend a lot of
time in training personnel and they will lose a perfectly trained person to a
competitor for etter ait. Companies fo!nd that their e.ec!tives lacked e.pertise
to handle events, and hence a growing need was felt, to have a formali-ed training
in Event 6anagement. If it co!ld e done in Advertising, 6arketing,
Comm!nications and =!lic Ielations, "han 1hy not Event 6anagementG #!t it
was not so easy eca!se Event 6anagement encompasses allQ it incl!des
4rgani-ational skills, "echnical and =rod!ction Lnowledge, =.I. 6arketing,
Advertising, Catering Eogistics, ?Rcor, Dlamo!r Ind!stry, ,!man Ielations,
7t!dy of Eaw Eicenses, Iisk 6anagement, #!dgeting 7t!dy to Allied lines like
"elevision and other 6edias, and the list $!st does not end here. 7o it took a
painstaking three years research to start a co!rse on Event 6anagement. N$tin$#
&9
Instit"te ! Event M$n$(ement was formed to cater to the growing needs of the
h!ge m!lti'dimensioned Event 6anagement Ind!stry in India.
Missin = Visin
FIE6 elieve that creation and dissemination of knowledge is essential for any
effective management. FIE6s mission is to create f!t!re leaders, managers and
professionals in the Dloal Event 6anagement field y offering s!perior learning
opport!nities, engaging in research and scholarly activities along with a perfect
lend of practical training on some of the most awesome and glittering sets of the
worlds iggest events.
FIE6 are g!ided y their commitment to achieve e.cellence in research and
knowledge on event management and promote entreprene!rial spirit y
enco!raging the intellect!al and diversified development of their fac!lty and
st!dents.
"hro!gh their distinctive c!rric!l!m and post grad!ate program they challenge the
st!dents to think and comm!nicate and with a s!pportive climate of civility and
freedom of e.pression their st!dents ecome ethical, informed, wide spectr!m
med and artic!late participants in society.
NIEM $ims t
o "o create a new generation of Event =ersonnel and groom them to ecome
Event 4rgani-ers of the f!t!re. FIE6 has already done it. It has created the
largest n!mer of event personnel in the world.
o "o professionali-e the field of event management.
o "o organi-e the event sector and ring Indian events to the class of gloal
events.S
(0
V$ri"s 'r3e&ts Un%ert$2en 7+ NIEM = Its St"%ents
FIE6 st!dents have worked on vario!s pro$ects and come o!t with credit and
flying colo!rs.
Ceat Cricket Iatings
Eata 6angeshkar Fight
?eep =!rple Concert
Tee Cine Awards
6ahindra 7corpio Ea!nch
7ir Elton Uohn Concert
7ans!i Awards
Alpha Da!rav Awards
"ele Awards
6ata 7anman
=!ne +estival
H. 7hantaram Awards
6iss =!ne
International +ilm +estival =!ne
6ovie =remiers
Alpha 6!mai Da!rav =!raskar
?rishti ' Indian E.press
#ryan Adams Concert
6anikchand ?andiya
=riti ' =inky ?andiya
"imes Ktsav ?andiya
+alg!ni =athak ?andiya J7ankalp
6iss 6!mai
T)e W$+> Niem M$n$(es Events
(/
FIE6 is an instit!te which manages and organi-es events y working in the
teams. "hese teams are defined on the asis of the type of events they manage and
organi-e. Formally, FIE6 handles 0 types of events, vi-. In'ho!se Events and
4!t'ho!se Events.
Events
"he events managed y FIE6 are asically classified into two types, vi-, In'
,o!se Events and 4!t',o!se Events.
-. In5H"se Events
In',o!se Events are the events that are totally managed and organi-ed y the
FIE6. "hese events are normally managed and organi-ed y the st!dents of
FIE6. Hario!s events organi-e y the FIE6 are
o 6I AF? 67 KFIHEI7I"O
o AEE IF?IA IA?I4 +6
And many more2222222..
(0
/. O"t5H"se Events
4!t',o!se Events are the events that are manages y the FIE6 st!dents !t are
organi-ed and controlled y the event management companies or event managers
other than that of FIE6. Hario!s events handled y the FIE6 st!dents !t
organi-ed y the others are
o TEE CIFE A1AI?7
o 7AF7KI A1AI?7
o #IOAF A?A67 C4FCEI"
o 7"AI 7CIEEF A1AI?7
o 6"H EOCIA A1AI?7 N 000&
o 6"H I66IE7 N 000&
And many more222222
Te$ms
A team comprises of any gro!p of people linked in a common p!rpose. "eams are
especially appropriate for cond!cting tasks that are high in comple.ity and have
many interdependent s!tasks. Fo significant task can e accomplished witho!t
the help of essentially all team memers, team memers typically speciali-e in
different tasks, and the s!ccess of every individ!al is ine.tricaly o!nd to the
s!ccess of the whole team.
FIE6 manages all its events y working in teams. "hese teams depend !pon the
type of events which FIE6 handles. Denerally, these teams are named after the
event types. i.e. In',o!se "eam for managing In',o!se Events and an 4!t',o!se
"eam for managing 4!t',o!se Events. "hese teams are decided y the =rincipal
of FIE6. "hese teams are f!rther s!'divided into s!'teams and committees
depending !pon the nat!re of events.
(&
-. O"t5H"se Te$m
4!t',o!se "eam is formed for managing the 4!t',o!se Events. "hese events are
organi-ed y the event managers and the event management companies other than
FIE6. ,ence, we can say that the events which are not managed y the FIE6 are
said to e the 4!t',o!se Events. "his 4!t',o!se "eam is completely managed y
the event managers and event management companies. "he head of this team is
not a FIE6 memer. "he st!dent who has first worked with the In',o!se "eam is
only given the opport!nity to work in the 4!t',o!se "eam. ,ere, also, there is no
restriction on the no. of memers that sho!ld e present in the team. "he nat!re of
working of 4!t',o!se "eam completely depends on the nat!re of the event
management company.
((
/. In5H"se Te$m
In',o!se "eam is formed for managing and organi-ing In',o!se Events. In'
,o!se Events are the events that are totally managed and organi-ed y the FIE6
st!dents. "his In',o!se "eam is f!rther s!'divided into smaller teams and
committees. "his team is responsile for the whole event. "here is no limitation
on the no. of memers to e present. Any no. of memers can form the In',o!se
"eam. "he =rincipal allocates the work to the s!'teams and committees. In'
,o!se "eam is completely managed and organi-ed y the st!dents of FIE6. And
at the top level of these teams st!dents only handle the work and responsiilities.
"his In',o!se "eam is f!rther s!divided into Event =lanning "eam and Event
Control "eam. As the name s!ggests, that Event =lanning "eam wo!ld e looking
after the work of planning the whole event and the Event Control "eam has to
control the whole event.
(%
Event '#$nnin( Te$m
"he aim of Event =lanning "eam is to plan all the tasks so that changes and
!nforeseen prolems can e dealt with in a foc!sed way. "his team deals with the
planning of the site:ven!e selection or design, preparing the feasiility report,
promoting the event, designing the stage for the event, and planning the h!man
reso!rces. "he aove f!nctions of event planning are divided into f!rther s!'
teams ased on the area of responsiility.
o Site9Ven"e Se#e&tin = Desi(n Te$m
"his is a team which decides the ven!e or site where the event has to take place.
"he team is totally responsile for the ven!e designing and selection. "hey have
to prepare a report on the site selection that why they are selecting this ven!e,
what are advantages of the ven!e, and more related A!eries on the ven!e location.
"hey also have to design the ven!e that means how the location sho!ld e, which
o$ect sho!ld e present where, and many others.
o Event Fe$si4i#it+ Te$m
(C
Event +easiility "eam has a very important task to do. "hat is, the team has to
prepare a feasiility report ao!t the whole event. "he team has to make a
research that whether organi-ing that event wo!ld e profitale or not and what
are the implications of that event on the rep!tation of the organi-ation or whether
the transportation:logistics cost wo!ld not e high y organi-ing event at a
partic!lar place or are their any risk that wo!ld arise o!t of the event and more
related aspects.
o Event 'rmtin Te$m
Event promotion team, as the name s!ggests, is responsile for promoting the
event to the target a!dience. "his team has to plan a perfect comination of %
areas i.e. advertising, p!lic relations, direct marketing, word of mo!th and
hospitality for promoting the event. "his team has a control over the tools of
promoting an event. 1e can say that the team is the one which creates a stim!l!s
in the minds of the people.
o St$(in( Te$m
7taging team is responsile for designing the stage. 7taging is the heart of event
management. "his team has to decide partic!larly ao!t a stage that how the stage
sho!ld e looking or where the so!nd system sho!ld e kept or how the cameras
wo!ld e placed or how the dRcor sho!ld e maintained and many other related
areas. "his team has the work to e done well in advance !t their work is seen
and felt only at the time of the act!al event.
o H"m$n Res"r&e '#$nnin( Te$m
"he ,!man Ieso!rce "eam is ale to decide that what n!mer of staff is reA!ired
d!ring the event, efore the event and after the event. "his helps the event
management organi-ation to hire the staff for the act!al event as per the need.
Event Cntr# Te$m
()
"he aim of Event Control "eam is to control the vario!s factors for organi-ing an
event. "he whole event is controlled with the help of factors s!ch as finance,
logistics, I."., etc. "he Event Control "eam is f!rther s!'divided into finance
team, I.". team, logistics team and risk management team.
o Fin$n&e Te$m
As the name s!ggests, finance team deals with the financial implications of the
event on the organi-ation. "he finance team estimates the event costs, cost for
promotion, logistical costs, h!man reso!rce cost, etc. "hat means the finance team
has to look after the vario!s factors that affects the profitaility of the event
management organi-ation.
o I.T. Te$m
I.". team deals with technological aspects of the event. It deals with the areas
where the technology is !sed for managing the events. "hose areas co!ld e
promotion of the event, designing the event, controlling the technical areas on the
stage, etc. ,ence the team is responsile for all these areas.
o 0(isti&s Te$m
(*
"his team mainly deals with the logistics and transportation factors of the event.
"he team has to identify the risks and enefits arising o!t of the transportation of
vario!s eA!ipments, etc.
o Ris2 M$n$(ement Te$m
"he team has to identify the vario!s risks arising d!ring and efore the act!al
event. "he organi-ation has to control those risks y identifying them earlier and
finding appropriate sol!tions to avoid those. "he vario!s risks can arise o!t of
large crowds, !sing inadeA!ately trained staff, negative p!licity, and many more.
(9
Niems Vie? A4"t Event M$n$(ement As An In%"str+
Event 6anagement is a m!lti'crore ind!stry with mega shows and events hosted
reg!larly. In India personal f!nctions like marriages and irthday parties have
ecome important social matters, and have to e professionally managed. "he
growth of sophisticated and mega companies have ro!ght forth a sp!rt of
meetings, seminars, e.hiitions, conferences, prod!ct la!nches with everything
eing a matter of class and style. "hen comes the inn!merale celerity shows,
international artists shows, shows for a ca!se, road shows, competitions, that India
has seen of late.
6ore than 000 companies have forayed into events. "he early 90s has seen events
spend at a mere 00 crores !t now it has increased to over %00 crores. Drowth is
therefore 000V ann!ally. "he +ICCI has estimated event management to e a
&%00 crore ind!stry y 0009. #!t s!rprisingly, research showed that there was no
formali-ed ed!cation to teach event management and Companies fo!nd their
e.ec!tives not !p to the mark to handle events. It was not so easy to train eca!se
event management incl!des organi-ational skills, technical knowledge, =.I.,
marketing, advertising, catering, logistics, decor, glamo!r identity, h!man
relations, st!dy of law and licenses, risk managements, !dgeting, st!dy of allied
like television and other 6edias and several other areas. "he =resent 7cenario is
e.tremely positive and this is the right time to open small & medi!m si-ed Event
Companies. FIE6 st!dents are ta!ght how to form an Event Company and many
of them have s!ccessf!lly done it.
%0
F$&tr t)$t %istin("is)es NIEM !rm its &m,etitrs in t)e In%"str+
Iegency International Instit!te of "afe is sit!ated at Adelaide N 7o!th A!stralia,
and it is a world class Instit!te wholly owned y the Dovernment of 7o!th
A!stralia. It speciali-es in +ood, Eeis!re and Event st!dies and has a very high
name in A!stralian st!dy circles.
Impressed with FIE6s e.cellent track record in the field of events and its %th
position in the world and first in Asia, Iegency chose FIE6 as its
IF"EIFA"I4FAE =AI"FEI and gave an opport!nity to FIE6 st!dents to get
an additional elite diploma called ?IE6 8?iploma in International Event
6anagement9 from this coveted Instit!te. FIE6 st!dents are the 4FEO
=IIHIEIDE? 7"K?EF"7 IF IF?IA to get this elite International ?iploma
which no other Indian st!dents of any Kniversity, Instit!te or college can get, i.e.
the ?IE6. "he advantages of holding the ?IE6 are<'
/. Its e.cl!sivity that yo! are the only few Indian st!dents holding an
International ?iploma.
0. "he power it adds to yo!r C.H as an additional world class diploma.
&. Oo! get it with the reg!lar FIE6s ?E6 & =D?E6, so no waste of e.tra
st!dy time.
(. Oo! learn two s!$ects in International Event 6anagement.
Oo!r ?iplomas will also carry the rare honor of having the logo of the
Dovernment of 7o!th A!stralia along with the Iegency logo. "he cost and
proced!re is kept simple to e of great !se to FIE6 st!dents and yo! can do it
witho!t sparing e.tra time or efforts.
Me%i$ O,inin A4"t Niem
3Fo #ody can organi-e like Fational Instit!te of Event 6anagement3' 7m4$+
Times
%/
3And rest ass!res, the instit!te isn3t one of the many that springs !p in every
street corner, it has come in to e.istence as an a!tonomo!s ody only after
painstaking and detailed research in the field3'7m4$+ Times
37aid the Events 6anager of TEE the st!dents of FIE6 were so good that its
like TEE'FIE6 marriage and we will definitely work together in f!t!re3'
7m4$+ Times
3A programme that adds =ower to yo!r CH' ,ead 7tart3' In%i$n E@,ress
3According to a st!dy, ?E6 Drad!ates will draw %0 percent higher salary
compared to a 6anagement grad!ate3'A$#ei%s&,e5 Ne? Wm$n
3In April 0000 FIE6 was set !p. It is considered to e on par with Event
6anagement Instit!tes aro!nd the world3. 3It is very different from other co!rses
It is very interactive and a lot of emphasis is given on practical training. Oo!
learn a lot more than in other management co!rses3. "he response entertainment
ind!stry has given FIE6 is very enco!raging3.'Mi% D$+
3?r ,oshi #hiwandiwalla rightly called the +ather of Event 6anagement in
India3'Mi% D$+
3FIE6 was the only instit!te to speak on Event 6anagement on A## In%i$
R$%i' FM
%0
C$se st"%+
C$se st"%+ 8 In%"stri$# visit t7$n(#re >Ot+= M+sre

As a part of c!rric!l!m each and every # school take there st!dents for the
ind!strial visit ."he ind!strial visit is a good way to learn the practical aspect of
the ind!stries. In which st!dents can practically see the process and learn form it.
%&
Each # school take there st!dents for this st!dy to!r. "he primary o$ective of
s!ch a type of to!r is learning eca!se of which s!ch st!dy to!r are organi-ed. #!t
as all st!dy and no play makes Uack a d!ll oy so st!dents are also taken for site
seeing so that they can also learn from it. "hese to!rs are mainly long to!r
wherein st!dents travel to far fl!ng areas $!st to get the feel of the act!al ind!stry.
"he knowledge which they gain from s!ch kind off to!r is m!ch more practical
and help them !nderstand the intricacies of he ind!stry ."hese to!rs are handled
y professional to!r operator who looks after everything right from traveling to
stay and food arrangement.
As o!r college IDC67 also cond!cts s!ch type of to!rs, as part of c!rric!l!m
o!r college visited #anglore, 4oty & 6ysore for its to!r. I going to st!dy this
ind!strial visit and will critically review it. 7o that as a part of my event
management pro$ect I can very well learn how s!ch type of event are handled and
also I will get practical knowledge of it.
I am taking this case to st!dy an ind!strial visit which was arranged y o!r
college IDC67 for st!dents in early Uan!ary for which all the %0 st!dents of
IDC67 were taken for a st!dy to!r to #anglore, 4oty & 6ysore which incl!ded
al the /
st
year 667 , second year 667 st!dents.
"his was a 7even day trip which incl!ded a traveling y train traveling was
d!ring day time and it was for over ) days, in which two days where for traveling
to and from 6!mai and #anglore, 4oty & 6ysore. "his to!r was arranged y a
to!r operator called as 4asis holidays =vt ltd which are in to ed!cational to!rs and
travels. "hey took care of all the arrangements for the to!r which incl!ded
traveling food and hotel arrangement.
According to st!dents they had to!gh time while on this visit. Especially with
the arrangements, like they were provided with the food while traveling in train
which most the st!dents were not happy with. 7ame company looked after the
arrangement of intercity traveling. "he hotel arrangement was fair eno!gh !t
some st!dents had some or other prolems even with hotel arrangements, the food
%(
provided y the hotel was not satisfactory according to st!dents. 1hile traveling
from different sites people had prolem with arrangements as well. 7t!dents
were also taken for the site seeing where in they where shown some sites in
#anglore, 4oty & 6ysore . I am trying to st!dy what went wrong in to!r so that I
can find it o!t and analy-e the prolem so that I can draft a etter plan for the
f!t!re so that s!ch kind off events can e etter handled ne.t time. +or which I
prepared a A!estionnaire for st!dents and management of the college.
S
%%

A,,en%i@
A,,en%i@
B"estinn$ire !r ,$rti&i,$nts

/. 1hich is yo!r area of speciali-ationG
%C
0. ?o yo! prefer one day ind!strial visit or ind!strial visit with stayG


&. ,ave yo! ever een to ind!strial visitG
(. 1hat do yo! prefer one day ind!strial visit or ind!strial visit with stayG
%. 1hat do yo! hope to gain from ind!strial visitG

C. Along with learning what else do yo! e.pect from ind!strial visitG

). ?o yo! want ind!strial visit as per yo!r area of speciali-ationG
*. 1hat is that yo! liked most ao!t last ind!strial visitG
9. 1hich specific area yo!r ind!strial visit sho!ld highlightG 8Eg. 7pecific area
in marketing like packaging :finance9
/0. 1ere yo! happy with the traveling arrangementG
//. If yes whyG
/0. If no whyG
%)

/&. 1hich mode of transport do yo! preferG
/(. ,ow was yo!r hotel arrangementG
/%. If good whyG
/C. If ad whyG
/). ?o yo! think site seeing is important aspect of ind!strial visitG
/*. Are yo! ready to pay more for traveling if etter service is providedG
/9. According to yo!, what is incl!ded in ideal ind!strial visitG
00. ?o yo! want management to cons!lt yo! efore ind!strial visitG
0/. 1hat flaws did yo! find with the to!r operatorG
00. 1hat did yo! like most ao!t yo!r to!r operatorG
%*
0&. 1as yo!r to!r operator easily accessileG
0(. ?o yo! think lack of to!r plan was ma$or constrain G
0%. 1hat kind of prolems did yo! faceG
0C. 1ere yo!r prolems sorted o!tG
0). 1hich place wo!ld yo! like to visit ne.tG
0*. 1hat is that one thing which yo! wo!ld like to see in s!ch type of to!rG
09. ?o yo! find ind!strial visit. Important part of yo!r c!rric!l!m or $!st waste of
timeG Dive reason.

B"estinn$ire !r m$n$(ement
/ .?o yo! think ind!strial visit. is important for st!dentsG
0. ?o yo! think st!dents orientation is important efore ind!strial visit.G

%9
If yes whyG
If no whyG
&. 1hat do yo! e.pect from st!dents d!ring ind!strial visitG
(. 1hat are yo!r responsiilities in arranging to!rG
%. 1hat was the reason ehind selecting #anglore, 4oty & 6ysore as
destinationG
C. 1as safety one of the criteria will arranging the to!rG
). 1hat preca!tionary meas!res did yo! take to avoid any discrepanciesG
*. 1hy did yo! select that partic!lar to!r operatorG
9 .1hat diffic!lties did yo! face d!ring arrangementsG
/0 .1hich activity did yo! find to!ghest to handle in terms of arrangementG
//. 1here yo! happy with arrangements done y to!r operatorG

C0
Rese$r&) met)%#(+
$n% Rese$r&) $n$#+sis
Rese$r&) met)%#(+

'r4#em< =articipants dissatisfaction towards the ind!strial visit to
#anglore, 4oty & 6ysore cond!cted y the college.
C/
O43e&tive< Identify e.act prolem and its ca!ses and give
recommendations to rectify the same.
S"r&e ! %$t$8 +or the p!rpose of the pro$ect primary data was collected
this primary data was collected from st!dents and the management of the college..
+or this a A!estionnaire was prepared with the help of this A!estionnaire the data
was collected. P!estionnaire shown in the appendi. was !sed. P!estionnaire
contains open ended A!estions.

S$m,#in( met)%< Iandom sampling was !sed in which sample si-e for st!dents
are )0 and for the management it was (.
.
C0
Rese$r&) $n$#+sis
Analysis of participants
B"estin8 ?o yo! want ind!strial visit as per yo!r area of speciali-ationG
An$#+sis < most of the st!dents want the ind!strial visit as per there area of the
speciali-ation like there are different st!dents who are from marketing , finance
and ,I so they all wanted to learn as per there area even tho!gh they knew, its
not possile two f!lfill every odies desire, !t they wanted little eat idea ao!t
there area.
C&
B"estin8 ?o yo! prefer one day ind!strial visit or visit with overnight stayG
An$#+sis8 /00V st!dents want ind!strial visit with stay eca!se they feel it is not
easy to manage it in a day as it ecomes very e.ha!stive if its a day ind!strial
visit and also they dont get proper time to oserve the ind!stries.
C(
B"estin8 1hat do yo! hope to gain from ind!strial visit G
An$#+sis8 st!dents wanted things like
a 9=ractical knowledge of the ind!stry
9 Company detail
c9 Eearning and recreation
d9 D!ide to e.plain the to!r
C%
B"estin8 Along with learning what else do yo! e.pect from ind!strial visitG
An$#+sis8 "here is only one st!dent who says that he wants only learning rest all
want en$oyment in terms of site seeing.
B"estin8 Are yo! satisfied with the ind!strial visit yo! visitedG
CC
An$#+sis8 90 V of st!dents were not happy with the ind!strial visit which was last
visited and only /0 V were happy with it .As they say it was not very well
organi-ed.
B"estin8 what is that yo! liked most ao!t the last ind!strial visitG
C)
An$#+sis8
Nt)in(8 (C V st!dents did not like anything ao!t the ind!strial visit.
'#$&e8 /* V of the st!dents liked the place which is Doa.
'r$&ti&$# 2n?#e%(e8 9 V of the st!dents where happy with practical
it provided.
Re&re$tin8 /%V of the st!dents like the f!n element of the ind!strial visit
like site seeing.
C$nt s$+8 9V of the st!dents where not ale to fig!re o!t what they liked
ao!t the ind!strial visit.
.
C*
B"estin8 1ere yo! happy with traveling arrangementG
Analysis< 4nly /0 V of the st!dents were happy with the traveling arrangements
#eca!se they fo!nd it safe to travel in train and also tho!ght that at least it was on
time. 4n the other hand ** V of the st!dents were not happy with the
arrangements done. #eca!se they fo!nd it was having following flaws.<

/. Improper arrangement
0. #ad sched!le
&. #ad ehavior y drivers in !sses
(. Kncomfortale seating arrangements

%. Charges were high.
C. Cleanliness was not !p to the mark
). Fo proper time management
*. Changing compartments


C9
B"estin8 1hich mode of transport do yo! preferG
An$#+sis8
"rain< 9*V of people prefer train as they feel its very safe and affordale.
)0
P!estion< ,ow was yo!r hotel arrangementG
An$#+sis8 (0 V of the people fo!nd hotel arrangement was not that good as
infrastr!ct!res of the hotel was not good and there was no proper 7ec!rity
provided as theft roke and st!dents lost there elongings. "he +ood of the hotel
was the iggest disappointment .and also they fo!nd that it was in remote area.
4nly CV of the st!dents fo!nd it to e good as they say it was spacio!s and clean,
and had "H, AC and fridge in the room. And &/V of the st!dents were satisfied
with hotel arrangements. Iest was not ale to fig!re o!t how it was.


B"estin8 ?o yo! think site seeing is important aspect of the ind!strial visitG
)/
An$#+sis8
Yes8 CD V of the st!dents think that site seeing is very important apart of
ind!strial visit as it helps them to refresh and helps them to see new sites.
N8 /0 V of the st!dents think that it is not that important, and sho!ld e done
only if time permits.
B"estin8 Are yo! ready to pay more for traveling if etter service is providedG
)0
An$#+sis8 Oes< C%V of people are ready to pay more if etter service is provided
for traveling p!rpose as they are not happy with the traveling arrangement
done
N8 &/ V of people are not ready to pay more for traveling.
C$nt s$+8 ( V of people are not s!re if they want to or they dont want to.
B"estin8 According to yo! what is incl!ded in an ideal ind!strial visitG
An$#+sis8
/. Dood traveling arrangement
0. "horo!gh planning
&. =ractical knowledge ao!t the ind!stry.
(. Hal!e for money.
%. 6eeting top company e.ec!tives
C. Entertainment
). Lnowledgeale g!ide
*. 6ore than % companies to visit
)&
B"estin8 ?o yo! want management to cons!lt yo! efore ind!strial visitG
An$#+sis8
Oes< 9) V of the st!dents want management to cons!lt them
efore deciding over ind!strial visit.
Fo< & V of the st!dents feel that its not necessary for the
management to cons!lt them.
B"estin8 1hat flaws did yo! find with the to!r operatorG

)(
An$#+sis8 7t!dents fo!nd following flaws with to!r operator.
a9 Fot organi-ed
9 Fo proper comm!nication with st!dents
c9 Hery ad in managing time
d9 ,e was not clear ao!t the ind!stries

,owever some st!dents fo!nd no flaws with him.
B"estin8 what did yo! like most ao!t yo!r to!r operatorG
An$#+sis8
Nt)in(8 %C V of st!dents fo!nd nothing good in him.
C,er$tive8 /% V of the st!dents fo!nd him cooperative.
Frien%#iness8 C V fo!nd him friendly.
Iests were not s!re ao!t how he is as they never approached him.
)%
B"estin8 ?o yo! find lack of to!r planning as a ma$or constrain G
An$#+sis 8
Yes8 /% V of the st!dents feel that there was no prolem with to!r
planning.
N8 *%V of the st!dents fo!nd o!t that there was no to!r planning.
.
B"estin8 1hat kind of prolems did ! faceG
)C

An$#+sis8 =rolems faced y the st!dents were <
a9 Fo coordination
9 Fo proper infrastr!ct!re
c 9?idnt serve the p!rpose of ind!strial visit
d9 "o!r operator had no idea ao!t ind!stries
e9 Fo proper sched!le

f9 1astage of time
g9 Fo proper sec!rity
B"estin8 1hat is that one thing which yo! wo!ld like to see in s!ch type of to!r G
))
An$#+sis8 st!dents wanted to see things like, good time management, etter
Coordination, etter food, hotel, planning.
B"estin8 ?o yo! find ind!strial visit important part of yo!r c!rric!l!m, or $!st
waste of time give reasonG
An$#+sis8 7t!dents feel that ind!strial visit is not waste of time and it is important
as it gives them practical knowledge, clear pict!re ao!t ind!stries and
also they get chance to refresh there mind.





An$#+sis !r m$n$(ement
)*
/9?o yo! think ind!strial visit is important for st!dentsG
An$#+sis8 6anagement thinks that its important part of the st!dents c!rric!l!m
eca!se as it gives them good practical knowledge ao!t the ind!stries and its
working.
09 ?o yo! think st!dents orientation is important efore ind!strial visit G
An$#+sis8 6anagement wants that st!dents sho!ld e given clear idea ao!t the
visit as it will help in smooth completion of the ind!strial visit.
&9 1hat do yo! e.pect from st!dents d!ring ind!strial visitG
An$#+sis8 6anagement wants st!dents to e fle.ile so that they can ad$!st to the
sit!ation.
(9 1hat are yo!r responsiilities in arranging to!rG
An$#+sis8 "o make s!re that all the facilities are provided to st!dents.
%9 1hat was the reason ehind selecting #anglore, 4oty & 6ysore as destinationG
An$#+sis8 #anglore, 4oty & 6ysore , eca!se it gave etter e.pos!re in terms of
ind!stries and also it had and is also comination of recreation with !siness.
C9 1as safety one of the criteria will arranging the to!r
An$#+sis8 7afety was most important eca!se $o!rney sho!ld e safe and st!dents
st!dents sho!ld en$oy the $o!rney
)9 1hat preca!tionary meas!res did yo! take to avoid any discrepanciesG
)9
An$#+sis8 Committees were formed and ins!rance cover was taken y the
travel operator
*9 1hy did ! select the partic!lar to!r operatorG
An$#+sis8 "hey had good track record.
99 1hat diffic!lties did yo! face d!ring arrangementsG
An$#+sis8 7hortage of time.
/09 1hich activity did yo! find to!ghest to handle in terms of arrangementG
An$#+sis8 7hortage of time and getting st!dents at one place
//. 1here yo! happy with arrangements done y to!r operatorG
An$#+sis8 6anagement was happy !t felt that there was room improvement
*0
Re&mmen%$tins
Re&mmen%$tins
*/
"he ind!strial visit to #anglore, 4oty & 6ysore which organi-ed y college
was analy-ed n plenty of things came o!t of it if these things are taken in to
considerations, ne.t ind!strial visit will e a far more etter as the analyses was
done on asis of st!dents and the management After cond!cting the s!rvey and
disc!ssing with them I have come !p with some recommendations.
+irst of all whenever there is plan to take for the ind!strial visit , the
management m!st take closer look at which are the places they co!ld visit and
sho!ld disc!ss ao!t it with the st!dents. 7t!dents sho!ld disc!ss the whole thing
among themselves and sho!ld take a decision for that the event committee of the
college sho!ld take the initiative and sho!ld try and sho!ld act as a channel
etween management and the st!dents. "he st!dents view and managements view
sho!ld not clash ao!t which place to visit , and also they sho!ld decide over
which ind!stries to visit, eca!se place is not important its the ind!stries which
they visit is important , eca!se at the end of the day learning sho!ld happen
which is the main o$ective of s!ch e.ercises .
"he ind!strial visit sho!ld e at least for eca!se last trip was too short and
st!dents lost there most of the time in traveling so it sho!ld e made s!re that the
traveling is done d!ring the nigh time and so that day time is !sed for the visiting
ind!stries.
"he traveling is the most important aspect of visit wherein last visit st!dents
lost there most of the time, the sched!le of traveling was not very well planned.
the first mistake which was done was traveling was of day oth while going and
coming ack from 4oty & 6ysore so it took a lot of time which sho!ld have een
!tili-ed for visiting some more ind!stries and also traveling in a day is eat to!gh
as most of the st!dents were e.ha!sted y traveling in day that too for * ho!rs at a
stretch, and as it was day traveling they had to seat and travel which made the
$o!rney far more diffic!lt. "he first thing which management sho!ld sort o!t with
to!r operator is that he is making it s!re that traveling sched!le is as per st!dents
comfort , eca!se if st!dents are not comfortale d!ring $o!rney then the whole
event is very e.ha!stive e.ercise eca!se st!dents will spend most of the time
*0
while traveling so it sho!ld e with comfort .in s!rvey most of the st!dents
preferred train over any other means of transport so it was good that college
arranged for train as mode of transport eca!se they feel train is m!ch more
comfortale and it was m!ch more safer . 7t!dents wanted that sched!le sho!ld e
properly managed and well planned .it sho!ld e made s!re that st!dents dont
need to change there compartments while traveling it ecomes to diffic!lt to carry
there l!ggage and change there place.
"he ne.t thing which need to e looked after is the time management in last
visit there was too m!ch of time management eca!se of which st!dents lost the
opport!nity to visit the ind!stries for longer time .It went wrong right from the
moment everyody reached #anglore, like there were no !sses ready for the
st!dents to take them to hotel and even inside the !ss the st!dents had to wait
which was really fr!strating. As traveling was d!ring day time that day was lost
which co!ld have een !sed for other p!rpose. And even d!ring other day when
st!dents were s!pposed to go for visit there was wastage of time and wherein
st!dents and to!r operator ended !p laming each other for the delay. 7o st!dents
sho!ld e given idea ao!t the sched!le and it sho!ld e strictly followed. And it
sho!ld not happen that ne.t days sched!le is told on day prior to it .
"he hotel arrangement d!ring visit was good eno!gh !t most the people
again dissatisfied with the arrangement tho!gh some st!dents said it was good
eno!gh, !t st!dents said that there rooms were not good eno!gh and the food
especially was not at all good.. 7ome st!dents who p!re veg fo!nd non veg st!ff
in there food which they fo!nd very ins!lting , and also they were not happy with
taste of the food which was elow average and they said each and every thing
tasted the same and had never tasted s!ch worst food. "he hotel was sit!ated in a
remote area so comm!ting from hotel to different places !se to cons!me time 7o
the hotel which is selected sho!ld e sit!ated in a place which is easily accessile.
and which provides the asic facilities of food and water on time as many
st!dents complained that there was no water in there rooms and had to wait for it
for longer time. And most important thing which sho!ld e seen while selecting
the hotel was whether they provide pooper sec!rity as some st!dents lost there
*&
elongings for which hotel did not take any responsiility. 7!ch irresponsile
ehavior is not at all e.pected from the hotel management.
7ite seeing I also considered y the st!dents as important aspect as it is not the
main o$ective. #!t as st!dents want it , they sho!ld e taken for site seeing !t
only after the ind!strial visit that too when time permits as it will help them to
refresh themselves.
7t!dents as I s!ggested, sho!ld e cons!lted efore visit, eca!se after the
s!rvey I got to know that many st!dents are ready to pay more if they are provided
with good traveling arrangements, etter seating facilities and etter hotel
arrangement with good food.
"he to!r operator which was een hired y he college was not very well
appreciated y st!dents eca!se according to them he was not at all properly
organi-ed , and was not comm!nicating well eca!se which people were
conf!sed ao!t sched!le, and especially he was not good in managing time which
was the main prolem in whole of to!r. And also he himself was not s!re ao!t
the place and ind!stries to visit .7o college management sho!ld make s!re that
to!r operator is the one who has good e.perience and has thoro!gh knowledge
ao!t the place to e visited .And even as st!dents are ready to pay more for etter
facilities then that sho!ld e taken in to consideration and ne.t time a etter to!r
operator sho!ld e hired even tho!gh he charges more !t provides etter service.
Information forms an important party in any event, same things hold tr!e over
here !t !nfort!nately thee was whole lot of miscomm!nication as information
instead of leading the st!dents mislead them for e.ample st!dents had no idea
ao!t which station they are s!pposed to get down and eca!se of which when
station arrived they were still sitting in side the compartments .And then they had
to r!sh to get down at the station. And also they had no idea which place they are
visiting and some st!dents were too conf!sed ao!t it. "here sho!ld e proper
dissemination of information wherein st!dents sho!ld e given some
*(
responsiility so that information is passed on to each and every st!dent and they
get e.act idea of the programmer which is sched!led.
7t!dents find this e.ercise of ind!strial visit very important part of c!rric!l!m
and look forward to it and they felt that last visit did not serve the p!rpose of
ind!strial visit and they felt that it co!ld have een m!ch etter. "hey feel that it
is very important for them to know how ind!stries work and to get an real life
e.perience of the ind!stry. Even tho!gh 90V of st!dents fo!nd site seeing is
important part of visit !t they feel it is secondary to main o$ective and feel it
gives them clear pict!re of the ind!stries.
7o following points sho!ld e taken into consideration<
/. Cons!lt st!dents as st!dents are the act!al eneficiary of this to!r and it
sho!ld e decided with respect to there likes and dislikes.
0. "o!r operator m!st e efficient one check if he is e.perienced or not.
&. As st!dents are ready to pay ask them and make arrangements accordingly
(. 6ake proper sched!le ao!t the things to e done
%. 6ake s!re that sched!le is followed
C. Eong distance traveling sho!ld e done d!ring night time as it ecomes to
e.ha!stive and tiring d!ring daytime
). 6ake s!re there is proper dissemination of information or else it creates
conf!sion
*. Dive responsiility to st!dents as well
9. 7elect a hotel which is easily accessile as if it is in remote area it cons!mes
lots of time in traveling.
/0. Check o!t the hotel infrastr!ct!re and there food especially as st!dents are
very to!chy ao!t the food
//. 7ec!rity sho!ld e checked as st!dents might loose there elongings.
/0. 6ake s!re the place visited had ma.im!m ind!stries
/&. 6ake s!re ma.im!m ind!stries are visited as it is main p!rpose of visit.
*%
/(. Dive st!dents e.act idea and perfect sched!le ao!t which places to visit
/%. Dive responsiilities to class representatives to provide with the information
to st!dents
/C. =roper time management so that there no wastage of time
/). there sho!ld e proper coordination etween to!r operator , management and
the class representatives
/*. A proper g!ide who has good idea o!t the place to visit and has good idea
o!t the ind!stries
/9. And if time permits take st!dents o!t for site seeing.
*C
CONC0USION
*)
CONC0USION
Event management is a glamoro!s and e.citing profession which demands a lot of
hard work and dynamism. As the name s!ggests, it means concept!ali-ing,
planning, organi-ing and finally e.ec!ting an event. "he event co!ld e of any
type ' m!sical show, concert, e.hiition, prod!ct la!nching etc. "his ind!stry is
$!st "welve years old in India, !t holds a lot of promise for e.pansion. It offers
enormo!s scope for amitio!s yo!ng people.
Event management is the planning and implementation of events, large and small
that meet the marketing goals of an organi-ation. Event management is an area
that is growing rapidly, and is e.pected to have a etter growth rate in the ne.t
decade. "ypical events organi-ed y professional event managers incl!de prod!ct
la!nches, parties, sponsored events, sporting events, competitions, concerts and
festivals, f!ndraisers, trade shows, corporate open days, seminars and to!rs.
**
WE70IOGRA'HY
www.wikipedia.com
www.niem.com
www.eventmanagement.org
www.google.com
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