Creative Platforms

Writing a CV for the Creative Industries

HAND-IN DATE FOR Creative Platforms
Monday 22nd May by 3pm
to CT Admin Office, ELDON
A CV is a marketing document.
Unlike other industries which employ personnel
staff to filter job applications, your CV may arrive
directly on the desk of the person with the authority
to give you a job.
This person will be very busy.
Your CV has only seconds to make an impression.
So
Write your CV with the potential employer in mind.
Use only the most relevant information about your
career, education and skills.
Provide an accurate portrait of yourself.
Dont make them hunt for relevant information.
They might SCAN your CV - Make words stand out!
One standard CV for all employers is not enough.
Ideally tailor your CV to each individual employer
or, at least tailor it to the type of employer you
approach (broadcaster, design agency, sound
studio, corporate sector, education sector).
Be Positive.
Be concise.
2 pages should usually be the maximum length of your CV. A
lot of companies are now saying even 1 page.
Use the space wisely.
This takes a great deal of thought and planning.
Dont just use MS Word - consider Adobe
InDesign - better control especially for columns,
text.
Is it on good quality paper?
Is the spelling correct?
(Don't rely on a spell-check!)
The Worst Resume Terms
1. Best of breed: 38%
2. Go-getter: 27%
3. Think outside of the box: 26%
4. Synergy: 22%
5. Go-to person: 22%
6. Thought leadership: 16%
7. Value add: 16%
8. Results-driven: 16%
9. Team player: 15%
10.Bottom-line: 14%
11.Hard worker: 13%
12.Strategic thinker: 12%
13.Dynamic: 12%
14.Self-motivated: 12%
15.Detail-oriented: 11%
16.Proactively: 11%
17.Track record: 10%
The Best Resume Terms
1. Achieved: 52%
2. Trained/Mentored: 47%
3. Managed: 44%
4. Created: 43%
5. Resolved: 40%
6. Volunteered: 35%
7. Influenced: 29%
8. Increased/Decreased: 28%
9. Ideas: 27%
10.Negotiated: 25%
11.Launched: 24%
12.Revenue/Profits: 23%
13.Under budget: 16%
14.Won: 13%
Is it easy to read?
Avoid long sentences.
Use the active tense rather than the passive eg
"undertook various roles" rather than "various roles
were undertaken".
Does the font/layout you choose reflect the
image of the job?
Avoid old-fashioned default fonts such as
Times Roman.
It is not a good idea to use more than one font in
a document.
Capitals, italics, underlining, bold, etc. can be used to
emphasise headlines and key points - but be consistent
and exercise constraint, or the document may appear
too fussy.
http://www.misterstevenson.com/
http://www.smashingmagazine.com/2009/04/01/10-handy-tips-for-web-design-cvs-and-resumes/
What an employer is looking for
When reviewing CVs employers want to know what
you can do for them.
They will be looking for the following information,
which should be on the front page:
What an employer is looking for
A 'career objective' - who you are and what you can
bring to the job
A summary and selling point of you!
Relevant key skills and achievements
What an employer is looking for
If you haven't worked in this area, what new ideas and
skills can you bring from other areas you have
worked in?
Your current address and how to contact you.
Website url.
You can play about with the order, making sure that
you highlight skills and abilities wherever possible.
Make the CV work for you and make the most of
your experiences.
Suggested Layout for Your CV

[NB Don't include a heading such as "Curriculum Vitae" -
this wastes space and it's obvious what the document is.]
* Your name - this should be visible right at the top and BOLD
You can design a logo-type
* Contact details (your address, telephone number, plus
mobile and email) Could also put Date of Birth and Driving
status
A Personal Profile
Include a short, punchy, positive statement about yourself
to make a prospective employer sit up and take notice.
Personal profiles are hard to write well and can easily sound
arrogant and crass. But a well-written profile can be very
effective. Many employers take them seriously and they do
get people jobs.
Some tips
A Personal Profile
Describe what you do
Describe your key selling points - sought after skills,
experience and knowledge
Describe your attitude to work/studying and personal
qualities that make you desirable to employ.
A Personal Profile
Be short - no more than thirty words
Make sure that the description you provide of
yourself can be substantiated with experience
cited in the rest of your CV
Be positive!
!"#$%#&' )'$!'*+$!,
multimedia designer
-./0123
I am a creative and extremly enthusiastic person who loves everything
about digital art. I am organized, motivated and a good team player. My
objective is to obtain full time employment as a multimedia designer in
a company where I can contribute my ideas, maximise my abilities and
learn further.
"3234567 3893.136:3
09.2013 - 03.2014 Carole Divall - Flash Developer
Created Flash animation for Waterloo200 project.
09.2013 - 04.2014 Claremont school - Flash Developer and Illustrator
Created content for Tobii Eye Gaze devices to be
used by children with physical disabilities.
$;122 $37
Great with: Photoshop, Illustrator, Flash, InDesign
Good with: Dreamweaver, HTML, CSS, JavaScript
+<=:571/6
2011 - 2014 University of Portsmouth (UK) - Digital Media
2004 Professional Certicate - Computer Operator
2004 Baccalaureat Diploma
2000 - 2004 National College of Informatics Gr. Moisil
+>92/?>367
04.2012 - present Pizza Hut - Waitress & Back of house sta
05.2010 - 04.2011 Gimmick Media - Computer Operator
I was a graphic desiger assistant.
My main duty was the retouching of
photographs using Photoshop.
11.2008 - 05.2010 Polar - Basic Accountant
I worked in a distribution company.
08.2006 - 09.2008 Baby-Sier
#673.3@7@
I enjoy outdoor activities like mountain climbing and camping. Ive been
practising swimming for 5 years. I have a passion for music, lms and
animations.
!/675:7
07472 223623
info@cristina-dascalescu.com
Cristina Dascalescu tel: 07472 223623 e-mail: info@cristina-dascalescu.com
www.cristina-dascalescu.com
"303.36:3@
Available on request.
www.cristina-dascalescu.com
Key Skills/Skillset
You can list these as an alternative to a Personal Profile, or
to complement it.
Describe your key skills and experience succinctly, ideally as
bullet points, including any equipment you have worked on,
and languages, if appropriate.
Put the skills the employer is likely to be most interested
in at the top.
Personal details
Age. This shouldn't be significant, but there is no law
against age discrimination. In a "young" industry it may be
better to include your age on the second page.
Some experts suggest it is better to include your
date of birth rather than state your age. No DOB
There is no need to give both.
Interests & Achievements.
Important to show your personality
Personal details
Passport. If you are applying for work that requires
overseas travel, your nationality may be relevant as
some passports require visas to visit certain places.
Driving Licence. Holding a full licence and owning a
car can be essential to location work, so include these
details, but only if they are relevant.
The Covering Letter

Your CV should always be sent with a covering letter
as a matter of courtesy.
The covering letter introduces you and should complement
your CV. It shows you've taken the time to find out who to
contact. It may also give you the edge over someone who has
similar skills on their CV, but hasn't bothered to write a
covering letter to accompany it.
The Covering Letter
This is an opportunity to personalise the
communication and speak directly to the employer.
It's worth spending time getting it right.
Remember:
The letter should be addressed to the right person -
research this thoroughly beforehand.
The letter should be brief and to the point.
It can reinforce key points from your CV but shouldn't
repeat information from it.
It should have three parts:
1. The reason for writing, eg "I was very interested in
the article in July's Broadcast and your plans...".
2. Your selling points, or how your CV meets this
need - flag up relevant points that are expanded on in
your CV.
3. A prompt for further action, eg "I'd welcome the
chance to meet you".
And do follow up.
Strike a balance between genuine interest and
causing irritation.
The Covering Letter

Think about the style of the letter too.
It should demonstrate professionalism but,
depending on the job and the department, the
language can vary in formality, as appropriate.
What an employer is looking for

I have included quotes from employers to back-up the
format and content of cvs and showreels/portfolios
EDITING
We expect our editors to be good-natured and
hard working. Being in a suite with demanding clients
can be a draining experience. We need our staff to keep
a level head in pressured situations.
Experience, if not directly relevant, must demonstrate
an ability to learn quickly, and editors do still need a
technical understanding of the equipment, even in these
times of convergence.
EDITING
Poor CVs generally come from those looking for junior
or entry level positions. A list of productions worked on
at college doesn't tell a prospective employer very much.
We need to know what the person is like.
A good personal statement is far more useful.
A degree is never irrelevant or necessary at entry level.
A good degree demonstrates dedication to task and
hard work.
EDITING
An applicant without a degree, but an obvious enthusiasm,
displayed e.g. by doing background research on the
company and industry, would stand a very good chance
at interview. Many applicants send in showreels with a cold
application. Nine times out of ten little attention is paid to
these reels. We're all busy and only view reels when we're
trying to fill a specific post. If the employer is interested
they'll ask. Save your money for the pub.
Simon Partington, Group Operations Manager
M2 Television Ltd, London
EDITING
Applicants need a healthy dose of realism about their capabilities. They
should take the trouble to research the company and our client
requirements. They should also acknowledge the limits that a college
education can offer them without some commercial experience to go
with it.
Poorly presented CVs with little information padded out to read like lots is
transparent. Offer the qualifications you do have, rather than the
aspirations you might want to have! Be realistic about how far you can go
with what you know.
Rowan Bray , Facility Manager, Arena Digital, London
Andrew Painten
Freelance Producer/Director
07931 35 35 15
hello@aptvpd.com
Watch my showreel at aptvpd.com

Profile
Award-winning factual TV Producer/Director with substantial prime-time network
experience across many genres including factual, current affairs, lifestyle and
entertainment.

The creativity I bring to every script, shoot and edit is strengthened by sound editorial
judgement. Efficient and effective, I deliver high quality on time and on budget but with a
sense of fun that makes people want to work with me again and again.

Recent Credits

Countryfile, BBC1 2008 - 2012

Directed the first prime-time programme, raising the bar and setting the style for
future shows.
Achieving consistently high audience figures, share and AIs culminating in a TRIC
Award for Best Factual Programme.
Producing high profile presenters including Matt Baker, Julia Bradbury and John
Craven across all strands of the programme location features, obs doc and
journalistic investigations.
Frequently working under challenging circumstances - from climbing mountains to
abseiling into caves and always under fast-turn around pressures.
Re-designed production schedule to improve the quality of the programme.
Series Producer: Teresa Bogan

Share, Take Care campaign, BBC Learning 2012

Producer of a campaign film aimed at children and their parents to warn them about
the perils and pitfalls of social media.
Commissioned animation to give the film extra impact and take it beyond a public
information film.
Executive Producer: Andrew Tomlinson

Bang Goes the Theory, BBC Learning 2011

Directed two films for the Bang! event that were then broadcast on BBC1, making
specialist science accessible and compelling.
Successfully negotiated access and worked with the players and staff of
Manchester City FC. Negotiated sports rights clearances.
Self-editing the films to a high standard using Final Cut Pro.
Executive Producer: Helen Foulkes
Andrew Painten
Freelance Producer/Director
07931 35 35 15
hello@aptvpd.com
Watch my showreel at aptvpd.com


Gardeners World, BBC2 2008-2010

Producing stylish inserts for the long-running lifestyle magazine programme.
Joined a team in transition and successfully coached junior members of the team on
the new way of working.
Also produced quick-turnaround VTs at live events
Series Producer: Louise Hampden

Christmas Voices, BBC1 2007

Directing and editing inserts for live studio show focussing on issues with a religious
and/or ethical dimension.
Sympathetically handled emotional films and vulnerable contributors with topics
including missing children and alcoholism.
Executive Producer: Chris Loughlin

Recipe for Success, BBC1 2007

Producer/Director of five episodes of an experimental food programme.
Mixed formatted competition with ob-doc elements.
Story-lining and producing on location to emphasise key moments.
Series Producer: Mel Stanley
Other selected credits
Countryfile: Summer Diaries director and edit producer for daytime spin off
To Buy Or Not To Buy P/D on long-running property format
Housecall Live AP on strands including food, gardening, antiques
Come and Have A Go Live OB AP on BBC Entertainment quiz show event
BBC Election stringer at several elections for BBC News
Panic Mechanics shooting AP on car make-over challenge
Top Gear AP/Director on motoring show
Freelance Producer in commercial radio
Qualifications and Training
BBC Training including Health and Safety, Multi-platform production, Ideas
Development, Final Cut Pro, Storytelling and Scriptwriting, Single Camera Directing.
First Class BA (Hons.) Media and Communication Studies University of Central
England.

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INTERACTIVE MEDIA
I look for the following from applicants: firstly, creative talent and ideas!
(The rest can be taught on the job, if necessary); good presentation skills; an
awareness of the market for interactive media;
team working and good organisation skills; and, if possible, good references.
There is a shortage of sales and marketing skills in interactive media. I'm not
looking for sales staff per se, but good production staff who can sell themselves
and the company, i.e. producers with client management ability.
The worst things I see in applications are: mis-types, bad spelling and bad
grammar; hype - it's easy to be found out; too much talk about software skills
and not enough creative passion.
Stef Brammar, Managing Director, Mousepower Productions Ltd, Wiltshire
GAMES
We look for relevant skills to match our vacancies, e.g. programming
languages C/C++/Java or art packages, e.g. 3D Studio Max.
We're also looking for good academic qualifications in relevant
subjects, i.e. computing, science, physics, maths.
Worst thing in applications?
Prior to interview: poorly presented or dishonest CVs; lack of details;
poor showreels.
GAMES
At interview: candidates who are not fully prepared, i.e. haven't
taken the trouble to look at our website and find out background
information on the company; poor results in tests we set (e.g. Java);
poor communication skills; lack of interest in the interview; arrogance;
'stolen material' on examples of work; raw inability and unrealistic
expectations.
We are looking for candidates with relevant experience, skills and an
interest in the games industry.
Siobhan Calfe
HR Manager
Kuju Entertainment, Surrey
ANIMATION
Send a showreel and/or portfolio. Something unique has to stand out
and there are ways to express your creativity, even if you don't have
much money.
You're taking the viewer on a journey, so send documentation with the
showreel, indicating its length, running order and your contribution.
ANIMATION
Showreels should show your best work to date and be no longer than
5 to 6 mins. Say how long it took you to do the work - we need to know
that people can deliver quality work on time.
We're looking for basic skills - a walk cycle, a run cycle, as well as acting/
miming ability.
Take pride in your work and be professional: check that your work is actually
on the tape - some people send in blank tapes, one even sent a recording of
the previous night's Eastenders!
We're not just looking for animators, we also need art directors,
production designers, storyboard artists.
Keep an open mind - once in the workplace you may find your
strengths lie elsewhere.
It's rare for a person to go straight from college to working on
commercials and you need to have realistic expectations.
There will be lots of knock backs, long hours and you have to start
from the bottom. Do it for the passion, love and enthusiasm.
Helen Brunsdon
Development Executive
Aardman Animation Ltd, Bristol
CAMERA (documentary)
I need to see a reel showing a mixture of situations and demonstrating
that the operator has a developed eye, can cope in a controlled
situation, can light and has an intuitive understanding of framing.
I can tell when watching reels how much is down to the camera operator
and how much is the work of the director.
Experience is crucial, but many experienced camera operators send
in poor CVs.
As well as a list of credits, broken down into sub-divisions (e.g. drama,
docs, etc.), I am looking for a sense of personality and what makes them
tick. Some are good at actuality work and human interest stories, others
prefer more controlled situations. Indicate this in a good personal
statement and play to your strengths.
DIRECTION (documentary)
I read between the lines when looking at directors' CVs and very often
important information is left out, such as the channel that screened the
work, or the commissioning editor or executive producer.
Give a context - it acts as a barometer of where people are and what
they've done.
CVs are critically important and should show your passion and where
your interests lie. If you can operate a camera as well, say so.
In small teams it's important to know that the director can also operate.
The worst thing is directors who can't offer examples of their work, either
because they don't have them or they have only poor copies. It's surprising
how often this happens. I prefer to see whole programmes, but I'm also
happy to look at 4 to 5 minute showreels. What I need to see is how a
director develops storyline, character, and narrative.
Malcolm Brinkworth, Managing Director, Touch Productions,
Dorset
CAMERA (TV)
Applicants must have experience if they want to work on national
television.
Ring TV companies and find out where they get people from.
BROADCAST JOURNALISM
The worst thing is people who say they'll do anything. Be specific.
Recruiters see through people who haven't made up their minds and
they are very wary of people who want to be on TV. That's a totally
different route.
Enthusiasm counts. And persistence. Don't take rejection personally. It
usually means that someone else had a bit more experience on the day.
Try again later and in the meantime keep adding to your CV.
Karen Illingsworth, Recruitment administrator
YTV, Leeds
http://www.wearesource.co.uk/blog/showreel-tips/ http://creativeskillset.org/job_roles_and_stories/job_roles
excellent resource search job roles
great place to start looking at roles,
what skills etc
Achieving Industry Best Practice - FEB 2013
Key components when looking at applicants is that they are
passionate, genuine, honest, self-aware, able to take on board
constructive criticism.
Importance of making contacts and building industry networks. It
is more possible than ever to engage with industry via social media
as there are several avenues it takes initiative to do this however.
Key things that potential applicants/students need to be aware of:
- Being part of a team and recognising the importance of team work
is critical to doing well in the industry.
- Dealing effectively with change and navigating uncertainty.
- Leadership and commercial awareness.
- Understanding the mechanics and differences between being
employed or freelance.

- Awareness of broader policies around the industry i.e. upcoming
tax break incentives.
Costing and process mapping.
- Mapping the history and the evolution of the industry.
- Non-disclosure agreements - need to be aware of use of social media and
the power and invested interest that the big companies have in this area.
- Convergence - constantly looking at how to leverage the best of new
technologies available.
- The importance and evolution of the online consumer journey.
A guide to creative CV creation
http://www.slideshare.net/equatoragency/the-creative-cv-guide
also mandy.com as mentioned last time.
Loads more links on the module blog.
WEB DESIGNER / CREATIVE WEB DESIGNER (MIDDLEWEIGHT /
SENIOR) POOLE / BOURNEMOUTH
A new Middleweight / Senior Web Designer is needed to join a vibrant dynamic
digital agency based on the South Coast. You should be versed in all things design, including the web and
interactivity and will love nothing more than working with creative people in producing out-of-the-box
concepts.
Your CV / Portfolio should demonstrate a keen eye for design combined with a solid working knowledge
of Photoshop, Illustrator, HTML, CSS and the Conceptual Design Phase. Advantageous skills include:
Flash, .NET and an agency background.
Ultimately we need someone who is keen, highly motivated, extremely creative and passionate about web
design.
*Please include links to your portfolio with your application*
Vacancy: Motion Graphics Designer/ Employer: Bizarre Creations
Location: Liverpool Duration: Full-time position
Here's a great opportunity for a motion graphics designer to join a dynamic and award winning video games
developer.
We are interested to hear from you if you're an enthusiastic creative with a superb portfolio of work.
Working within a multi-skilled team you'll have a keen attention to detail and the ability to produce stunning
graphics and
animated imagery for all of our studio's AAA titles and their supporting marketing materials.
The ideal candidate must be proficient in After Effects, Illustrator, Photoshop, Maya and knowledge of
video editing would be a great advantage.
If you would like to apply for this role, please email your CV and showreel directly........
We have provided the following Art Task for candidates to complete and include with their CV if they
wish.
Motion Graphics Art Task
Using any digital media you would like, design a logo for a fictional game called Hardcore Racing.
To help demonstrate your motion graphics skills, take your logo and producing a 10 second sting that
can bring your design to life.
We will be looking at the creative ideas and technical ability of each candidates work.
Submissions to Bizarre Creations
A 10 sec video in either .wmv or .mov format @ 25fps. And a brief description of what tools and
processes you used.
More Info: http://www.bizarrecreations.com/jobs/job_view.php?id=motiongraphicsdesigner
EDITOR: (Final Cut Pro) We are looking for either past experience working as an editor on an animated
film or TV series coupled with an interest in genre films or past experience working on a genre film
(suspense, horror, Sci) and a willingness to get to grips with the different working methods of animation.
You will get to work closely with the Director and Creative Development Team and will be expected to
contribute to the whole filmaking process not just brought in at the end to fix things. There will be some
technical support within the team but we expect a fair degree of self reliance so you will need to be able
to organise your workflows and follow good data management practices. Key Tasks: Cut Animatic,
Continuity Editing, Assembly of Final Picture (approx 40+ wks) - Daily travel to Cardiff
Salary dependent on experience.
Welsh translation available on request.
More Info: http://www.goodstoryproductions.com
CV Format

Name / Contact Details / Date

of Birth / Driving (TV/FILM) /
Website url

Profile/Statement

Relevant Experience - list

credits etc

Skill Set

Education

Employment

Interests & Achievements

References X 2
1 Industry
1 Academic

Name / Tel / Email as footnote

bottom of each page
CV

Font and Layout is important

Hold it away from you does it balance well? Important parts

stand out?

Does it photocopy well?

Spelling, grammar

Relevant info given priority

Max 2 pages - ideally 1

Name / email / tel at the bottom of each page - footnote

lastly

When your CV is ready turn it into a PDF

(acrobat) file as this transfers well across
platforms and the formatting does not get
screwed up!

Then send it to industry for feedback

Examples
http://jonnybriggs.tumblr.com/
http://creativeplatforms.nickdownie.com/post/47575077230/my-cv-and-a-some-sample-stationary-
included-in-my
http://algrehan1989.tumblr.com/
Over the coming weeks

Provide initial research for your intended

industry - what format do they want to see?

Show up to 5 pieces of your best work - add to

blog

Work on the development of your CVs - if you

havent sent me a copy of your current CV yet
then please do this now - important for my
feedback.
CREATIVE PLATFORMS - ACTION /CHECK LIST
Please send me a copy of your CV. This will need to be constantly updated/
perfected throughout the year
ACTION ONGOING
TO PUT IN BLOG TO PUT IN BLOG
In-depth research of industry - job prospects /
roles / skills needed etc
Samples of your work
Evidence of feedback from industry - try to get
contacts
Skills and Strengths
Development of work - CV
Screengrabs - video and or stills of work in
progress
SWOT Analysis - see samples in handbook
Development of work - Business Cards
Development of work - Showreels - website /
video / print (whatever your industry wants to see)
Idea Production and Processes for all elements
Sketches and Concepts
Mock-Ups
Evidence of Testing
Consistent appearance with all elements
Professional presentation of work
Software Analysis
Blog - Regular updating - look on blog for
examples of other student blogs
What to put in your blog
Great news, Adobe Certification is now offered for all students.
CCI Skills are running drop in sessions and one-to-one appointments to
help students work towards this additional qualification.
Students can take proficiency exams in Dreamweaver, Flash, Photoshop,
Illustrator, InDesign etc.
The CT Study Support Centre is starting this week between 1200 and 1400 every weekday, please see
attached for the software/programming support being offered by six demonstrators this year.
2D Graphics Design, 3D Modelling/Animation, Web Development, VFX, Programming, Game Development,
and Music/Sound Technology etc.
Our Moodle page 'CT Study Support Centre' is available now for all CT students. Please point them here to
book an appointment via the Eventbrite system before drop-in to the tutorials.
We will be located in the Common Room 1.18, First Floor, North Wing, Eldon Building, please find out more in
attached leaflet.
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http://www.michaelpitts.co.uk/index.inc.php
Talk by Michael Pitts
Wed pm tbc
Next time - Showreels and Portfolios
will show loads of examples
http://www.vimeo.com/sambrook