SPECIAL SECTION

2010 Guide: Fast Lube Programs

Opening a new fast lube or changing a fast lube’s operating plan can be a daunting task because of the large number of programs
available. Potential operators — or those looking to shake up the way they’re currently doing business — can choose to operate their
facilities independently, as part of a larger signage agreement with an oil company, as a turnkey operation or as a franchise. But those
are only some of the many ways in which operators and prospective operators might opt to run their facilities. To help our readers better
understand some of the options that are available to them, we have assembled the following list of fast lube programs. We compiled
this list by contacting the top chains listed in the National Oil & Lube News “TOPS in the Fast Lube Industry” listings to find out what
options they offer, as well as contacting companies that offer other options. All information was supplied by the responding companies
and is believed to be accurate and correct as of press time.
alliance with a national direct mail company and more.
BP Lubricants Credit cards: The Castrol Payment Program offers a complete range of cus-
tomizable solutions to give installers the ability to accept alternative pay-
BP Lubricants USA Inc. builds business
ment options (i.e., credit/debit/fleet/gift cards). The program is designed to
partnerships with its independent
lube center customers by delivering enhance the customer’s service experience and build customer loyalty.
Service parts program: Through a strategic alliance with a leading aftermar-
premium Castrol products, unparal-
ket distributor, BP Lubricants offers a dedicated Castrol parts and supplies
leled marketing efforts, extensive
catalog as an operator’s single source for filters, wiper blades, chemicals,
training and value-added programs.
hardware, tools and shop supplies. Castrol Premium Lube Express operators
The Castrol portfolio of quick lube programs includes Castrol Premium Lube
receive an additional rebate beyond the already competitive pricing.
Express for operators interested in harnessing the power of a nationally consis-
Customer warranty: The Castrol MaxPro Warranty program and the Castrol
tent image and the highest level of programs and support. The Castrol imaging
Syntec Oil Club are two different programs designed to provide you with
program is also available for customers who want to identify their Fast Lube
the right solution to meet your customers’ needs.
with the Castrol brand and receive the superior benefits of Castrol’s Fast Lube
Site Selection: BP Lubricants’ Business Intelligence studies provide lube
programs.
operators with the results of demographic studies that provide detailed
information on local market competitors and potential customers.
Fast lube option: License agreement, signage agreement
Other: Uniform Safety and Supplies — This program offers uniform rentals
Territory: National
as well as safety and shop supplies to enhance your shop’s image and safety,
Franchise fee: None
while differentiating you from the competition.
Royalty percentage required: None
Product technical support — Castrol provides 24/7 answers to your product
questions. You’ll be able to get the answers to your toughest technical ques-
Support offered:
tions whether online or over the phone.
Training: The world-class Castrol training program includes an array of on-
Mystery shopper program — Learn what your customers really think about
site, off-site and online training resources. All operators have access to 70
your service with a mystery shopper program designed to uncover those
different online courses including classes on sales, customer service, finance,
hidden pitfalls that zap customer loyalty. This program is automatically
human resources, leadership, communication and the Synthetic Motor Oil
included in the Castrol Premium Lube Express program.
Education Program, a program designed to provide your technicians with
the knowledge needed to properly recommend synthetic motor oil to cus-
Advantages of BP’s plan: The BP Lubricants’ portfolio of quick lube pro-
tomers. Castrol also offers the Lube Technician Certification Program, which
grams means you can find the right program that meets your needs. The
helps ensure that lube center technicians maintain the skills they need to
Castrol brand name means you offer a full line of leading premium synthetic
deliver quality services. Castrol Premium Lube Express operators will also
and conventional motor oils, as well as a wide range of automotive ancillary
receive our Fast Track Premium Training and the Castrol Premium Lube
products and heavy-duty lubricants. All of this means you have a partner to
Express Academy — both designed to kick-start your business.
help grow your business.
Signage: Castrol offers flexibility by providing two different imaging pro-
grams. The standard Castrol Imaging Program integrates premium Castrol-
For more information contact: 888.CASTROL
branded imagery with each independent lube operator’s unique business
www.castrol.com/installers
personality and local brand equity. The Castrol Premium Lube Express pro-
gram provides operators with the cutting edge in signage programs. This
nationally consistent program notifies customers that they can expect the CHEVRON
best customer service in the industry and that Castrol supports you every
Chevron PowerBuilder offers a nationwide co-
step of the way. In both programs Castrol signage and POS materials inform
branded fast oil change program. There are cur-
lube operators’ customers that they are receiving only the best lubricants.
rently 600-plus co-branded Chevron facilities.
Equipment and financial assistance plan: BP Lubricants’ Trade Investment
Department provides equipment loans and payback loans that are designed
Fast lube option: Signage agreement, other
to meet each independent lube center’s individual business needs.
Territory: National
Advertising: BP Lubricants’ advertising program is designed to provide a
Franchise fee: None
competitive edge to attract and retain customers. When installers feature
Royalty percentage required: None
Castrol lubricants in their oil change advertising, they earn up to 100 per-
cent of the ad’s cost (based upon number of gallons purchased and funds
Support offered:
accrued). Approved forms of advertising include radio, billboards, news-
Training: Complete products and applications training is available covering
paper, direct mail and television. Castrol programs include MediaBuilder
how to operate a well-run fast lube facility, as well as hazardous materials,
(allows operators to create their own customized newspaper advertise-
communication and workplace safety.
ments, flyers, coupon sheets and direct mail pieces), Verizon Super Pages,
Equipment: Operators have the option to purchase equipment using pre-
Castrol’s award-winning Customized Key Tag Loyalty Program, a strategic
ferred suppliers at Chevron-negotiated rates. Filter and ancillary product program.

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Signage: Standard illuminated exterior building sign valued at up to $500
plus shipping is provided free to the operator.
Advertising: Cooperative advertising fund, start-up allowance for point-
of-sale materials, reminder card program, pre-printed newspaper ads
and pre-recorded radio scripts that can be customized are all available to
the operator along with access to an in-house agency that specializes in
Chevron marketing materials.
Site selection: Comprehensive demographics study available.
Credit cards: Operators meeting minimum requirements can participate in
the no-fee Chevron and Texaco credit card program.
Customer warranty: The Chevron Supreme Warranty Program warrants
against oil-related failures and drives brand-loyal customers.
Building construction: Architectural drawings are available upon request. CITGO’s Fast Lube program is provided by CITGO for use
Financial assistance plan: A variety of flexible financing plans are offered
for equipment and deferred marketing.
Other: Reminder cards, local expert assistance, the selling power of the
Chevron brand and premium Chevron products.
Advantages of Chevron plan: Chevron provides a cost-effective, competi-
tive and easy-to-implement co-branded fast oil change program. We pro-
vide the people, products, promotions and programs to be successful for
an independent installer.
For more information contact: 866.688.8890
www.chevron-lubricants.com
Texaco Xpress Lube offers a fully branded,
nationally recognized and supported fast
oil change program without franchise
fees. It is one of the most comprehensive
branded fast oil change programs in the
industry.
Fast lube option: Signage agreement
Territory: National
Franchise fee: None
Royalty percentage required: None
Support offered:
Training: Comprehensive three-day course to learn the necessary skills to
run a successful Texaco Xpress Lube business. Classroom and on-site. The
video (DVD or VHS)  training series enables operators to set up a new hire
or ongoing training program. The eight-part series includes job responsi-
bilities from greeter to lower-bay technician, safety and managing people.
It includes a coaches guide, workbooks and certification.  Advantages of CITGO Lube plan: Franchise-quality program without asso-
Equipment: National account pricing on all equipment and computer POS
systems.
Signage: Exterior sign package including the main identification sign, circle
star and individually illuminated channel letter signs. A $1,000 merchandis-
ing credit is offered for banners, curb signs, interior signs and other point-
of-sale merchandising materials.
Advertising: Grand opening, ongoing advertising fund through product
co-op accruals. Newspaper ads and pre-recorded radio ads that can be
customized are available from the Chevron Advertising Center, an in-house
agency that specializes in advertising. National and local promotions are
available. Complete reminder card programs are available.
Site selection: Comprehensive demographic reports along with local
account manager assistance.
Building construction: Building plans.
Financial assistance plan: A variety of flexible financing plans are offered
for equipment and deferred marketing.
Credit cards: Access to the no-fee Chevron and Texaco Credit Card pro-
gram.
Customer warranty: The Havoline Warranty program warrants against oil-
related failures and drives brand-loyal customers to Texaco Xpress Lubes.
Other: Mentoring program enables new operators to work side-by-side
with successful Texaco Xpress Lube operators to learn how to operate a
successful business firsthand.
Advantages of Texaco Xpress Lube plan: Branded program without fees
or royalties. It is comprehensive, competitive, cost-effective and easy to
implement. It features the resources, products, promotions, merchandising
materials, advertising, software, credit card program, training, warranty and
2 www.noln.net
both branded and non-branded filter and ancillary product programs for
an installer to run a successful fast lube facility. Chevron supports a Texaco
Xpress Lube Operator Council to provide input and further the program’s
success. Operators have a password-protected website to get up-to-date
program, promotion and advertising information. Council meeting minutes
and cut-and-paste logos and art for operators’ websites are also available.
For more information contact: 866.688.8890
www.texacoxpresslube.com
CITGO Petroleum Corp.
by their independently owned distributor base for their cus-
tomers. CITGO is based in Houston, Texas, and is a leading
refiner, transporter and marketer of transportation fuels,
lubricants, petrochemicals, refined waxes, asphalt and
other industrial products. CITGO currently has more than
400 fast lube locations.
Fast lube option: Signage agreement
Territory: International
Franchise fee: None
Average start-up cost: $400,000 for conventional three bay
Royalty percentage required: None
Support offered:
Training: Operational training offered and administered by CITGO Petroleum
Corp. for managers and technician training.
Equipment: Loan program.
Signage: Exterior image service is provided free of charge for Type A and
Type B CITGO Truck Lube and Featured Oil lube facilities.
Advertising: Business development fund, grand opening allowance and
special promotion allowance, tie-in with CITGO national promotions.
Site selection: Preliminary evaluation free of charge, full demographic and
potential report for $200.
Credit cards: Provide opportunity to accept CITGO credit card.
Customer warranty: SUPERGARD Lifetime Engine Warranty for customers.
Building construction: Preliminary conventional plans free of charge, full
conventional plans $500.
Financial assistance plan: Associated with various national lending pro-
grams, equipment loan program through CITGO.
Other: Income statement software free of charge.
ciated franchise costs. Focus on providing business tools and flexibility to
build a long-term, profitable business relationship.
For more information contact: Dave Kunkel, 832.486.4862
dkunkel@citgo.com
www.citgo.com
CONOCOPHILLIPS LUBRICANTS
ConocoPhillips Lubricants is moving to one
image across the United States for its lube
shop program. The company will utilize the
strengths of its four brands by their brand rec-
ognition in specific areas and have one look
across the United States.
Fast lube option: Signage agreement, other
Territory: National
Franchise fee: None
Royalty percentage required: None
Support offered:
Training: We offer excellent training through industry-leading companies.
Training workshops cover a wide range of topics, including hiring and
training, customer service, effective service procedures and tips for add-on
selling. Custom workshops and on-site consultations are also available.
Equipment: A complete equipment list that includes everything for the
operation of a quick lube is available upon request.

Signage: Oasis Image standard lighted street and exterior-building signage
and interior-sign packages are required.
Advertising: Building awareness about your business is critical. Our Lube
Shop manual is a great resource for information on special promotions,
direct mail and media advertising.
Site selection: We can put you in contact with our program partners who
can provide detailed demographic, market profile and automotive expen-
diture reports to help you evaluate and select a suitable site for your Lube
Shop.
Credit cards: ConocoPhillips offers proprietary personal and business gaso-
line credit cards. Cardholders can use their cards at nearly 8,000 Phillips
66-, Conoco- and 76-branded stations across the United States. The cards
feature no annual fee, pay-at-the-pump convenience, multiple payment
options and online account management. Additionally, the personal card
allows cardholders to access thousands of ATMs nationwide.
Building construction: Complete prototype plans are available through
participating architects. Our three-bay plan includes a set of reproducible
plans with supporting AutoCAD drawings.
Financial assistance plan: We recommend working with your local lending
institutions. We offer financial projection worksheets that can help you
make wise financial decisions. Funding assistance to support equipment,
software, building and business-related items may be available under our
Lube Shop Program guidelines.
Advantages of ConocoPhillips Lubricants plan: Branded program pro-
vides access to all four ConocoPhillips Lubricants brands (Kendall, Phillips
66, 76 and Conoco). Opening a ConocoPhillips Lube Shop gives you a
trusted name to stand behind, plus access to a complete line of premium
motor oils, greases, automatic transmission fluids and gear oils that cus-
tomers recognize and respect. The program is designed to provide ultimate
flexibility to accommodate the diverse needs of independent operators.
For more information contact: 832.486.2836
lubeshop@conocophillips.com
EXPRESS OIL CHANGE
Express Oil Change was founded in 1979 and is based
in Birmingham, Alabama. The Express Oil Change fran-
chise, which currently has 172 locations, is available in
the Southeast.
Fast lube option: Franchise
Territory: Regional
Franchise fee: $27,500
Average start-up cost: 5%
Royalty percentage required: Successful business history, recommend at
least $300,000 in liquid assets.
Support offered:
Training: Comprehensive personal training in store operations, including
technical training, accounting procedures, computers, inventory and labor
retention.
Equipment: National account agreements with major equipment suppliers.
Signage: Negotiated contract for supply of all signage.
Advertising: Your ad money is spent by you on “your” market.
Site selection: Demographic study for any potential site, as well as personal
site investigation.
Credit cards: Negotiated chain-wide fee for all major credit cards.
Customer warranty: At store level; exceeds manufacturer’s warranty.
Building construction: Signed architectural drawing, as well as negotiated
pricing for regional contractors.
Financial assistance plan: Support with third-party lenders.
Other: One-on-one support and training from corporate staff; franchisees
have access to all members of the team.
Advantages of Express Oil Change plan: Proven operational model and
facility design are uniquely positioned, consistently outperforming the
competition in car counts and per-store sales. Extensive franchisee support,
including our proprietary ExpressTrack management software.
For more information contact:
Jerry Perch 888.945.1771 ext. 124 or jperch@expressoil.com
SPECIAL SECTION
Heather Barrow 888.945.1771 ext. 114 or hbarrow@expressoil.com
www.expressoil.com
EXXONMOBIL
Discover Mobil 1 Lube Express — one of the fastest grow-
ing quick lube chains in the United States for the past five
years, according to NOLN — and benefit from an excit-
ing business opportunity. In addition to leveraging the
Mobil 1 brand name and Mobil’s unique Premium Motor
Oil product line, ExxonMobil offers hands-on product
and sales training and a solid Mobil 1 Lube Express mar-
keting program to provide you with all the tools needed
to help increase profits and car counts.
Fast lube option: License agreement
Territory: National
Franchise fee: None
Average start-up cost: Varies depending on site location, building con-
struction and number of bays.
Royalty percentage required: None
Individual qualifications: Branded Mobil 1 Lube Express. Account’s pri-
mary business must be oil changes, and the facility must meet branding
requirements set forth by ExxonMobil.
Support offered:
Training: ExxonMobil gives you access to a wealth of training resources to
help grow your business and increase your profitability.
Equipment: Program is available.
Signage: Mobil 1 Lube Express signage is required under the program.
Advertising: National advertising, national consumer promotions and pre-
printed newspaper ads that can be customized.
Site selection: Resource information on companies that perform site
evaluation services; program funding may be used to offset the cost of site
evaluation.
Credit cards: ExxonMobil credit card program gives customers the conve-
nience and flexibility of paying for service with their Exxon or Mobil credit
card or another nationally accepted credit or debit card.
Customer warranty: Lubricants warranty.
Building construction: Three- and four-bay blueprints developed for pit
facilities. Builder recommendation available if requested.
Financial assistance plan: Mobil 1 Lube Express participants can receive
up-front funds.
Advantages of ExxonMobil plan: Mobil 1 Lube Express can help indepen-
dent installers grow their businesses by enabling them to leverage the
power of the Mobil 1 brand name as the industry requires more technically
advanced lubricants.
For more information contact: 800.667.6680
Mobil1LubeExpress@exxonmobil.com
GREASE MONKEY FRANCHISING
The Grease Monkey concept was founded in 1978
and is based in Greenwood Village, Colorado.
Grease Monkey currently has 245 locations. The
company’s plan is available in the United States
and Mexico.
Fast lube option: Franchise
Territory: International, national
Franchise fee: $30,000
Average start-up cost: $200,000-$300,000; $850,000-$1,400,000 for
building/real estate.
Royalty percentage required: 5%
Individual qualifications: $500,000 minimum net worth; business experi-
ence desired, but no related experience necessary.
Support offered:
Training: One week initial training in classroom and lube center, and mul-
tiple yearly seminars.
Equipment: Design, purchasing and procurement.
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Signage: Design, purchasing and procurement. and safety training.

Advertising: Complete library of print, radio and TV ads, as well as direct Equipment: Supply and make suggestions.
mail and database marketing with customization available. Field marketing Signage: Supply and make suggestions.
support to all franchisees. Advertising: National radio, TV and print program; reminder mail and local
Site selection: Complete market- and site-specific evaluation, lease/pur- advertising assistance.
chase negotiation. Site selection: Demographic studies and on-site help.
Credit cards: Master agreements for all major credit cards, including nation- Credit cards: Processing arrangements.
al fleet program cards. Customer warranty: Through Pennzoil.
Customer warranty: Variety of options including third-party coverage. Building construction: Standard plans and advice.
Building construction: Design drawings, site layout assistance and project Other: Proprietary point-of-sale system, national fleet accounts.
management assistance.
Financial assistance plan: Third-party resources available. Advantages of Jiffy Lube plan: Largest, most sophisticated system.
Other: Accounting, point-of-sale system, human resources and business plan-
ning. For more information contact: Jiffy Lube Development, 800.327.9532
jiffy-lube-development@shell.com
Advantages of Grease Monkey plan: National franchisor not owned by an www.jiffylube.com
oil company. Focus on customer needs and services, not oil sales.

For more information contact: Michael Brunetti, 800.364.0352, KWIK INDUSTRIES

303.308.1660, mikeb@greasemonkeyintl.com
www.greasemonkeyintl.com
INTERNATIONAL BUILDINGS
Albert Shinn has been in the business of building glass
carwash and quick lube structures and equipment since
1977. Our companies have the most value-packed lube
and carwash buildings available anywhere.
Fast lube option: Other
Territory: International
Franchise fee: None
Average start-up cost: $168,000-$750,000
Royalty percentage required: None
Individual qualifications: N/A
Support offered:
Training: Comprehensive training program.
Equipment: Total equipment package with everything needed to operate
a fast lube or carwash.
Signage: Can provide signage upon customer’s request.
Site selection: Provide site selection and demographics, must be approved
by buyer.
Customer warranty: One-year warranty, expressed manufacturer’s war-
ranty on equipment.
Building construction: Pre-engineered buildings and carwash buildings,
engineering available.
Financial assistance plan: Financial assistance with banks or SBA.
Kwik Industries, Inc. was founded in 1984 and
has completed more than 362 Kwik Kar Oil &
Lube, Kwik Kar Lube & Tune and Kwik Kar Wash
facilities nationally. Kwik Industries, Inc. is based in
Dallas, Texas.
Fast lube option: License agreement
Territory: National
Franchise fee: None
Average start-up cost: $2,000,000 with 15-20% down.
Royalty percentage required: None
Individual qualifications: Good credit and experience dealing with peo-
ple.
Support offered:
Training: Three weeks training onsite.
Equipment: Distribute full line of equipment.
Signage: Provide complete signage package.
Advertising: Co-op advertising program.
Site selection: Selected by availability of current demographics.
Credit cards: All major credit cards accepted.
Customer warranty: Building and equipment for one year.
Building construction: Build from ground up, engineer plans and install
equipment.
Financial assistance plan: Assist in in-house financing and third-party
financing. Full line of supplies for lube centers and carwashes.
Advantages of Kwik Industries plan: No franchise fees or royalties. Owned
and operated by individual owners.

Advantages of International Buildings plan: Pre-engineered buildings For more information contact: Ray Ellis , 972.458.9761
have a lower cost and better quality. www.kwikind.com

For more information contact: Albert Shinn, 704.880.4068

alshinn@aol.com LUBEPRO’s INTERNATIONAL
www.shinnllc.com LubePro’s International, Inc. was founded in 1978
and is based in Cherry Valley, Illinois. LubePro’s
International currently has 34 locations.
JIFFY LUBE INTERNATIONAL
Jiffy Lube International Inc. was founded Fast lube option: Franchise
in 1979 and is based in Houston, Texas. Territory: National
The company currently has 2,030 loca- Franchise fee: $30,000
tions. Average start-up cost: $227,500-$276,500
Royalty percentage required: 5%
Fast lube option: Franchise Individual qualifications: $400,000 net worth with $150,000 in liquid
Territory: International assets.
Franchise fee: $35,000
Average start-up cost: $229,000-$323,000 Support offered:
Royalty percentage required: 5% Training: Comprehensive classroom and onsite training along with ongo-
Individual qualifications: Net worth of $450,000 without personal resi- ing support.
dence, $150,000 liquid. Equipment: Supply and make suggestions.
Signage: Complete sign package; all subject to zoning and planning regu-
Support offered: lations.
Training: Certification for all services and positions, management training Advertising: Five percent ad contribution, TV and print program, local

4 www.noln.net

advertising assistance.
Site selection: Complete market and site-specific evaluation.
Credit cards: Negotiated system-wide fee for all major credit cards.
Customer warranty: Offered.
Building design: Standard building plans and assistance.
Financial assistance plan: Third party build to suit available to qualified
operators.
Advantages of LubePro’s plan: More than 30 years of experience in the oil
and lube industry. Professional support with marketing, training and opera-
tions.
For more information contact: Ray Keating, 800.654.5823
rayk@lubepros.com
MYSTIK LUBRICANTS
A new opportunity for a changing marketplace
— the landscape is full of fast lube providers who
have been offering the same services to the same
automotive customers for years.
Fast lube option: Signage agreement
Territory: National
Franchise fee: None
Average start-up cost: $600,000 for conventional three bay
Royalty percentage required: None
Support offered:
Training: AOCA-based management and technician training programs
provided free of charge.
Signage: Exterior image is provided free of charge for Mystik Service
Centers and Mystik Truck Lubes.
Site selection: Demographic analysis, including automotive and commer-
cial counts, free of charge.
Advertising: Business Development fund, grand opening allowance and
special promotion allowance, tie-in with Mystik national promotions.
Customer warranty: The Mystik Lubricants Warranty warrants against oil-
related failures.
Other: Powerful ownership tools including FleetSeek, an online database
for finding commercial customers, and LubeAlert, Mystik’s web-based
engine oil analysis service provided to Mystik Service Centers and Truck
Lubes.
Advantages of Mystik Lubricants plan: With a bold and distinctive brand
scheme, Mystik Service Centers address the needs of both commercial
fleets and automotive consumers under one roof.
For more information contact: Janet Jordan, 832.486.5716
jjordan@mystiklubricants.com
www.mystiklubricants.com
NORTH AMERICAN LUBRICANTS
North American Lubricants was founded in 1999
with a focus on providing quick lube operators with
the same high quality, licensed product as the major
oil companies at a lowered COGS. Our program is
among the most flexible and diverse in the industry,
as we take the time up front to determine the needs
of each individual customer and model the program
to ensure the highest probability of success. We
offer a unique product mix including DEF (diesel exhaust fluid), a full premium
performance chemical lineup, and a fully-licensed and warranted re-refined
product line called PureGreen. Included in our program is continuous on-site
training directed at introducing new products and increasing the sale of higher
profit services at the fast lube center.
Fast lube option: Signage agreement
Territory: National
Franchise fee: None
Average start-up cost: Varies by region
Royalty percentage required: None
SPECIAL SECTION
Individual qualifications: Good personal/business credit, desire to grow
business together.
Support offered:
Training: On-site premium training and fleet acquisition training. Benchmark
model quick lube visits available.
Equipment: Full equipment program available and varies based on region and
quick lube needs.
Signage: Various signage programs available depending on operator pref-
erence.
Advertising: Co-op advertising available and more customer focused.
Customer warranty: All of our products carry full warranty and licensing.
Financing: Available depending on credit and company history.
Advantages of North American Lubricants plan: The primary advantage
of our program is flexibility. We work directly with the customer to tailor the
program to his/her needs. We also offer one of the most diverse product
mixes in the industry.
For more information contact: Gavin Hensing, 480-624-5811
ghensing@nalube.com
www.nalube.com
OIL CAN HENRY’s
An innovative quick lube industry leader, Oil Can Henry’s was
founded in 1988 and is based in Tualatin, Oregon. Oil Can
Henry’s, which has built a strong brand as “The One You Can
Trust,” has 85 centers open and plans to open an additional
five centers in 2010.
Fast lube option: Franchise
Territory: National
Franchise fee: $25,000
Average start-up cost: $237,000-$300,000 depending on size.
Royalty percentage required: 5.5%
Individual qualifications: $300,000 liquidity; $750,000 net worth.
Support offered:
Training: Extensive and ongoing training support provided.
Equipment: Franchisee benefits from purchase contracts negotiated with
vendor.
Signage: National contracts, standard logo and graphics.
Advertising: One percent marketing fund.
Site selection: Site selection is managed by franchisor.
Credit cards: All major credit cards accepted.
Customer warranty: Review all claims for accuracy and disposition.
Building construction: Managed by franchisor.
Other: Unlimited consultation with advertising agency and franchise busi-
ness consultant.
Advantages of Oil Can Henry’s plan: Results; FDD comparisons of average
and median sales place Oil Can Henry’s ahead of major competitors.
For more information contact: Marsha Emerson, 800.765.6244
info@oilcanhenry.com
www.oilcanhenry.com
OILSTOP, INC.
OilStop, Inc. was founded in 1988 and is
based in Rohnert Park, California. The com-
pany’s plan is available on the West Coast.
Fast lube option: Franchise
Territory: Regional
Franchise fee: $35,000
Average start-up cost: $250,000
Royalty percentage required: 5%
Individual qualifications: No experience preferred. Net worth of $1 mil-
lion.
Support offered:
January 2010 5
 SPECIAL SECTION
Training: Twelve weeks at corporate site for manager. One week each for up
to eight staff members at our corporate stores.
Equipment: Selected equipment package. Proprietary design and manufac-
ture.
Signage: Complete sign packages. Drawings for bids/construction.
Advertising: Five percent ad contribution. Produced, purchased and placed
by corporate marketing.
Site selection: Provide site criteria and demographics. Corporation must
approve site.
Credit cards: Provide special credit card processing with very competitive
pricing. Also provide oil company card.
Customer warranty: Satisfaction guaranteed.
Building construction: Provide complete set of plans.
Financial assistance plan: Help with financing with banks or SBA.
Other: Proprietary computer system with sales tracking, labor control, time
clock, inventory, etc.
Advantages of OilStop plan: High level of guest satisfaction. High level of
business management and control. The most excellent service process and
training materials.
For more information contact: Gary Woo, franchising@oilstopinc.com
www.oilstopinc.com
QUICKCHANGE
QuickChange was founded in 1997 and is based in
Cleveland, Ohio. The program is available nationwide
and currently has 13 company-owned facilities and two
franchises. Turnkey modular oil change units are also
available to independent operators.
Fast lube option: Franchise
Territory: Regional
Franchise fee: $25,000
Average start-up cost: $225,000
Royalty percentage required: 6%
Individual qualifications: Ability to invest $250,000 and liquid assets of
$75,000.
Individual qualifications: Determined by the local Service Pro distributor.
Support offered:
Training: Service Pro has a national network of authorized distributors and
trained professional sales representatives to support and train the fast lube
industry. On-site and virtual training is available through local distributors.
Equipment: Service Pro distributors offer Graco and Samson equipment.
Exact equipment needs and pricing are determined by the distributor.
Signage: Custom sign design services are available for Service Pro featured
fast lube locations free of charge. Details and assistance are available from
the local distributor.
Advertising: Service Pro offers advertising assistance including point of
purchase, service reminder stickers, consumer targeted materials and local
support.
Site selection: Service Pro offers a free facility survey with summary recom-
mendations. Details and assistance are coordinated by the local distributor.
Credit card: Service Pro does not offer a credit card program at this time.
Customer warranty: All Service Pro products are warranted to meet or
exceed the OEM requirements for the intended applications. Service Pro
offers an extended warranty protection for specific Service Pro products
and services. Details and assistance are available from the local distributor.
Building design & construction: Service Pro does not provide complete
building plans for fast lube operations. Service Pro does provide interior
and exterior paint codes and recommendations for building appearance
and related products. Details and assistance are available from the local
distributor.
Financial assistance plan: Service Pro does not offer a financial assistance
plan at this time.
Financing: Service Pro does not offer financing at this time.
Advantages of Service Pro plan: Service Pro combines premium qual-
ity products, exceptional value and local distributor support to enable
the professional installer to operate more efficiently and profitably. In an
industry that has many installers competing with the same brands in the
same markets, Service Pro brings a refreshing new opportunity to increase
profits, services and stand out in the crowd. Distinctive exterior and
interior imaging, premium formula lubricants, professional maintenance
chemicals, OEM series filters, coolants/antifreeze and a complete offering of
accessories provides a tremendous advantage for the Service Pro featured
fast lube operator.

Support offered: For more information contact: Sherry Burr, 800.313.2463

Training: Complete training program.
Equipment: We sell and install building and equipment.
Signage: All signs are specified. SHELL LUBRICANTS
Advertising: Part of our training and support. Shell Lubricants offers several programs to
Site selection: Help with selection and demographics. support those interested in running successful
Building construction: We manufacture and sell modular buildings with businesses in the quick lube industry. Under
state approval. the Pennzoil brand, the company offers the
Financial assistance plan: We can help with financing and banking needs. original no-franchise quick lube — Pennzoil
10-Minute Oil Change Center (PTMOC). This
Advantages of QuickChange plan: More than 20 years of experience in program has just gone through a face-lift,
fast lube business — 13 operating stores in the Cleveland, Ohio, area and bringing with it a great new modern look
two franchises open. and programs that will specifically support the PTMOC oper-
ators. In addition to the PTMOC program, Pennzoil and Quaker State offer “We
For more information contact: Tim LaGanke, Jr., 800.745.0863 Feature” image programs. These image programs allow installers the ability
gank@quickchangeoil.com to portray a clear association with either the Pennzoil or Quaker State brands
www.quickchangeoil.com while maintaining their own identity as the primary brand identification of
the facility. Shell Lubricants also offers the Shell Rapid Lube program from the
FormulaShell brand. Like the PTMOC, the Shell Rapid Lube program offers a
SERVICE PRO very attractive image package; however, it is more of a “no frills” package when
All Service Pro products are designed it comes to support programs.
to provide the professional installer
and service operator with exceptional Fast lube option: License agreement, signage agreement
quality and performance coupled with the expertise and support of a national Territory: National
network of licensed and approved distributors. Service Pro is an internationally Franchise fee: None
known brand conceived in 1994 and is based in Montrose Colorado. Build an Average start-up cost: Commensurate with local market business for mar-
even better business with Service Pro. ket business start-up costs.
Royalty percentage required: None
Fast lube option: License, signage agreement Individual qualifications: Flexible
Territory: International
Franchise fee: None Support Offered:
Average start-up cost: Varies Training: Products and customer service training modules; video and
Royalty percentage required: None eLearning (eLearning – Pennzoil only).

6 www.noln.net

Equipment: Nationally negotiated rates with major equipment suppli-
ers. Funding for equipment done as part of program funding.
Advertising: National programs, business development and customer
retention tools, as well as co-op to fund local efforts.
Site Selection: Demographic report studies.
Customer Warranty: Pennzoil and Quaker State offer a 10-year/300,000-
mile lubrication warranty. This limited warranty is offered for free to all of
our customers. Visit www.pennzoil.com or www.quakerstate.com for more
details.
Advantages of Shell plan: Shell brings with it the most extensive experi-
ence in the industry and a global organization that is committed to your
success, while providing the installer the freedom to run their business to
maximize their profits.
 
For more information contact: 800.237.8645, www.shell.com
VALVOLINE EXPRESS CARE
The Valvoline Express Care program originated in 1999 and
have opened 354 service centers. The company is based in
Lexington, Kentucky and the program is offered nationally.
Fast lube option: Signage agreement, other
Territory: National
Franchise fee: None
Average start-up cost: Typical of “money down” needed to open a new
business.
Royalty percentage required: None
Individual qualifications: Current fast lube operation or some retail or
automotive experience.
Support offered:
Training: Initial assessment and evaluation of site and business plus five
days of operation and marketing consultation. Valvoline key account man-
agers will follow up with operators quarterly to discuss training and busi-
ness needs. Additional days available at $450 each plus expenses.
PFP: Valvoline offers Express Care customers a Pay For Performance (PFP)
Program, which rewards the operator for purchases made during the year.
This allowance is earned on all purchases billed directly by Valvoline and is
based on a specified rate of payment and the product mix purchased. The
more you purchase, the more you earn.
Signage: Up to $20,000 in Express Care Signage available. Leased to the
operator for $1 per year; operator is responsible for maintenance and
insurance.
Marketing: Valvoline has a variety of marketing solutions to increase oil
changes and average ticket prices, and draw consumers into Express Care
locations. Valvoline offers a choice of consumer promotions covering the
entire year, as well as other marketing solutions to help grow your business.
Advertising: Installer promotions funded 100 percent by Valvoline. All pur-
chases of Valvoline products generate Installer Incentive Fund (IIF) market-
ing dollars to use towards marketing activities and business development
needs.
Site selection: Complete site demographic report available.
Customer warranty: A 10-year/300,000-mile Valvoline engine warranty is
available.
Building construction: Building plans for two- and three-bay quick lubes
are available.
Advantages of Valvoline Express Care plan: Bold, contemporary imag-
ing along with a strong brand name that indicates customers can have
oil changes plus many services done in a convenient time frame. The
Valvoline Express Care name means quality, premium brands that are
proven, simple and trusted.
For more information contact: 800.622.6846, www.ExpressCare.com
VALVOLINE INSTANT OIL Change
Valvoline Instant Oil Change was founded in 1986 and
is based in Lexington, Kentucky. VIOC currently has 851
locations. The franchise is available nationally.
SPECIAL SECTION
Fast lube option: Franchise
Territory: National
Franchise fee: $30,000
Average start-up cost: $300,000-$1,500,000
Royalty percentage required: 6%
Individual qualifications: Net worth of $1,00,000; $800,000 liquid; basic
business and communication skills.
Support offered:
Training: Five weeks training in classroom or in corporate-owned stores
and two weeks of onsite training; additional training available.
Equipment: $1 per year lease for lube equipment.
Signage: No interest lease for 60 months.
Advertising: General system fund designed to build brand awareness.
Site selection: In-market assistance from real estate professionals, demo-
graphic and regression analysis.
Credit cards: Part of POS system.
Building construction: Building plans provided and project management
assistance.
Financial assistance plan: Competitive financing through third party.
Other: Franchise business consultants assigned to help grow individual’s
business. Additional support provided by an assigned marketing represen-
tative and a fleet sales representative.
Advantages of Valvoline Instant Oil Change plan: Premium brand,
state-of-the-art operating system, customer service-oriented business,
no automotive experience necessary and many areas still available to be
developed.
For more information contact: VIOC, 800.622.6846
www.vioc.com, www.viocfranchise.com
VICTORY LANE QUICK OIL CHange
Victory Lane Quick Oil Change was founded in
1980 and is based in Ann Arbor, Michigan. The
company currently has 33 units open and an
additional six franchises sold in six master fran-
chise areas.
Fast lube option: Franchise
Territory: National
Franchise fee: $30,000
Average start-up cost: $350,000
Royalty percentage required: 6%
Individual qualifications: Net worth of $500,000 including personal resi-
dence, $100,000 to $200,000 liquid.
Support offered:
Training: Comprehensive two-week training program for single-unit own-
ers and area franchise owners. Classroom, hands-on and follow-up training
at franchisee’s center.
Equipment: Discounted equipment rates.
Signage: Proprietary Victory Lane signage.
Advertising: In-house marketing department and agency assistance.
Site selection: Demographic site analysis and hands-on site selection
assistance.
Credit cards: Discounted rates through banking partners.
Customer warranty: Offered.
Building construction: Pre-engineered buildings available, includes con-
struction drawings and specifications.
Financial assistance plan: Financing and leasing plans available through
approved suppliers/lenders.
Other: Comprehensive pre-engineered buildings (all equipment, comput-
er system and building included). All you need to do is hire your employees
and order your inventory to open. Use buying power to reduce material
costs through our suppliers.
For more information contact: Derrick Oxender, 734.996.1196,
dbo@victorylane.net
www.victorylane.net
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