TAPMI SCHOOL OF BUSINESS

MANIPAL UNIVERSITY JAIPUR

Course : International Business
Course Code :

Programme : MBA IV Semester (August, 2014)

(32 Sessions. Each Session for 60 Minutes)
Faculty : Prof (Dr.) Raghuvir Singh

E Mail : raghuvir.singh@jaipur.manipal.edu












Contents
S.No Description Page Nos
1. Course Perspective 1
2. Learning outcomes
3. Course Outline
4. Session Plan
5. Evaluation Scheme
6. Students roles & responsibilities
7. Books & references
8. Term Project details
9. Contact details & interaction timings
10. Enclosures














A. Course Perspective. The business context has drastically changed over the years. The Businesses are
today more integrated across the borders. No Company, irrespective of its origin of country, today can operate in
isolation. It means that the happenings, whether political, social, economic or legal, in one country shall have
impact over the business in another country. It is, therefore, important for the students of business management
to understand and interpret the nuances of international perspective of the business. The students after
completing this course shall be able to learn the international context of business and learn to adept the business
decisions to the changing context. They will learn to take business decisions that are appropriate to remain
competitive globally.
This course is divided in 5 modules :-
(a) International business context
(b) International Trade Groupings
(c) International monetary system
(d) Multilateral organisations
(e) Business decisions in international markets
B. The Learning outcomes. On completion of the course the participants shall be able to :-
(a) Understand & interpret the International business context.
(b) Know the importance of foreign exchange and use this knowledge to protect the firm from
volatility of foreign exchange.
(c) Understand the rational behind groupings of nations for business reasons and figure out how it is
beneficial to the organisations.
(d) Understand the role of multilateral agencies in global business.
(e) Learn to Design the business & functional strategies for gaining & sustaining competitive advantage
at global markets
C. Course Outline :
International Business introduction . Meaning, Nature, Issues, Scope, Current Trends, Challenges and
Opportunities in International Business. Why Companies go international, international strategies, decisions for
internationalization of business. International Market Entry Strategies, international organizational structures.
International business environment & country risk analysis
WTO : its structure & importance. Indias Foreign trade policy and implications of WTO on foreign trade policy
makers, Contemporary issues before WTO & Globe Hex Model.
Multilateral trade bodies : IMF, World Bank, UNCTAD & ADB
Regional Trade Blocks & its impact on International Business, Tariff and Non Tariff Barriers.
International Monetary System & Foreign Exchange Markets, S.E Asia currency crisis and lessons, Foreign
Exchange Risk Management, Balance of Payments.
International Trade Theories, FDI theories & FDI opportunities & problems in India and its relevance.
Globalisation : Concept, pros & cons, impact & current trends, globalization strategies, Indian firms &
Globalisation.

Operational strategies in international markets :
Segmenting the International Markets, Product decisions in International Markets & International product life
cycle.
Managing International Channels of Distributions.
Pricing in international Markets (Transfer Pricing)
Advertising in Foreign Markets and Promoting Products aboard.
Financial issues in international markets
International HR Strategies and Hofstede Model.
Contemporary issues in international business




















E. Evaluation Scheme : Faculty led Continuous Evaluation
Quizzes 2) 10% ( by 10
th
& 25
th
Session)
Assignments 10 % (by 20
th
Session)
Mid Term Exam 20 % (after 16 Sessions)

Term Paper 20% (submission of report by 25
th
Session &
presentation in last 4 Sessions)

End Term Exam 40% (See Academic Calendar)

















D Session Plan :
Sessions
Nos
Topics Pedagogy References Learning Outcomes
1. Introduction to international
business
Lecture, exercise &
Video
Understand the concepts of International
business
2. International strategies &
Decisions for
Internationalization of
Business
Discussions,
examples &Lecture
Learn the various decisions in international
markets to succeed.
3. International Entry Strategies
& International Organisational
Structures
Video, exercises,
Lecture, Discussion
Understand how structure changes with
strategy.
4. Case Study Restructuring
exide
Discussion, Q A Learn to design an organizations structure to
fit the international markets.
5. International Business
Environment.
Discussion, lecture
& Video
Understanding the complexity of
environmental factors in foreign markets .
6. Case study when in Bagota Discussion & Q-A Learning how business decisions changes in
different environments.
7. WTO : Introduction, function,
structure, contemporary
issues before WTO.
Lecture, discussion
Activity
Understanding the role structure of WTO in
the context of global markets.
8. Trade negotiation under WTO
and its implications
Globe Hex Model
Lecture, discussion
Q-A
Analyzing the issues that are currently faced
by world under WTO negotiations.
9. Case study : Boeing Vs Air bus Discussion & Q-A Understanding the role of nationals in
promoting home companies.
10. Multilateral trade bodies: IMF,
World Bank, UNC TAD & ADB
etc
Lecture, discussion
Q-A,
Understanding the role of multilateral bodies
in global business.
11. Regional Trade Blocks & its
impact on international
business, tariffs & non-tariff
barriers
Lecture, discussion
activity, student
presentation
Analyze & learn how trade blocks impact the
global business.
12. Case study : Drug
Development in EU
Discussion & Q-A Relating & showing how trade blocks can
impact business of a company.
13. International Trade Theories Lecture & discussion Understanding how international business
takes place.
14. FDI Theories & problems &
opportunities for FDI in India
Example, discussion,
Q-A, Lecture
Understanding reasons why FDI
15. International monetary
system
Lecture & Q-A Learning the evolution of payment system in
the world.
16. Foreign exchange markets,
currency crisis for East Asia &
lessons learnt
Student
Presentation
discussion & Q-A
Understanding the nuances of foreign
exchange & analyze the currency crisis in
Asia.
17. Case Study : Chinas pegged
exchange rate
Discussion & Q-A Analyzing how nations regulate their
currencies & impact on the business.
18. Foreign Exchange risk
management, Balance of
payments & its relevance.
Example, exercise,
discussion.
Learn how companies manage foreign
exchange risk & importance of BOP for
business.




Sessions
Nos
Topics Pedagogy Learning Outcomes
19. Globalization : Concept Pros &
Cons, Impact & current
trends, globalization
strategies
Lecture, discussion,
Q-A
Understanding the
concept of Globalization &
various global strategies
by firms.
20. Case study : 3 M in the new
millennium: Innovation &
Globalization
Discussion & Q-A Analyzing the role of
innovation in successful &
globalization by firms.
21. Indian firms & Globalization Example & discussion Understanding &
analyzing the Indian firms
going international.
22. Case Study : TATA Steel Discussion & Q-A
23. International marketing :
Segmentations, PLC & Product
decisions.
Exercise, examples, discussion &
lecture
Learning how product
adaptation works in
foreign markets.
24. International marketing :
Channels of distributions &
Pricing
Video, exercise, discussion Know & Analyze how
pricing & distribution
decisions are made.
25. International marketing :
Advertising & Promotions in
foreign markets
Video, exercise, discussion Understanding how & why
changes in advertising &
promotions is necessary in
foreign markets.
26. Case Study : Wal-marts Japan
strategy
Discussion & Q-A Developing analysis frame
work to assess a company
in foreign market.
27. International HR strategy &
Hofstede model
Discussion, lecture,
Q-A

28. Case Study : GTI in Russia Demonstrating how HR
function differs in foreign
markets.
29. International finance strategy Exercise, discussion, lecture & Q-A Understanding how
financial decisions are
made in foreign market.
30. International operations
strategy
Discussion & Q-A Analyzing operations
issues in foreign locations.
31. Term project presentations
32. Term project presentations
33. Term project presentations
34. Term project presentations



E. Students roles & responsibilities
Guidelines
All students must read these guidelines carefully and understand them fully .
1. All students must be seated in the class within 2 minutes of the commencement of the
session. The class room will be bolted from inside after this time period.
2. You are expected to read all topics/cases etc before coming to the class.
3. All are expected to participate actively in discussions that take place in the class room.
4. You will have to maintain 100 % attendance in the class. Leave shall be granted only
with prior permission for urgent & essential work only.
5. You will submit all types of assignments within given time frame.
6. You will work in team & contribute to the team functions.
7. You will be asked to teach in your class.
8. You will undertake field and real time projects.
9. You will actively engage yourself in all activities of the TSB. Any absence will be dealt
with separately according to the code of conduct.
10. You will come in the class properly dressed and neatly trimmed hair. No untowardly
growth of hair on face . The dress code is plain formal trousers full sleeve shirt & black shoes.








F. References
1. Paul, Justin, International Business ; PHI (EEE), 2005 5
th
edition.
2. Daniels John D, Radebaugh Lee & Sullivan Daniel P; International Business :
Environments & Operations 11
th
Ed. Pearson Education.
3. Bartlett, C.A. & Ghoshal S, Managing across Borders, Harvard Business School.
4. Cherunilam Francis, International Business : Text & Cases 5
th
Ed. PHI
5. Charles WL Hills & Jain Arun K; International Business : Competing in Global Market
Place, 6
th
edition MCGraw-Hill.
6. Hodgetts, Luthonds, Dott, International Management : Culture, Strategy & Behaviour,
6
th
Ed. TMH.
7. Aswathappa. K, Internatioal Buskisness, 3rd Ed. TMH
8. Czinkota Michael R, Ronkainer Ilkka & moffett Michael, International Business, 7th
edition ; cengage learning (India Edition)
G. Additional Readings :
H. Term Project. The study an organization operating in many markets
(international markets).
Guidelines : The objective of the term project is to make students learn from real
life international operations of a firm and relating the concepts and discussions
held in the class room to the world of practice of Management.
It is a Group Project. Each group will have no more than 3 members & forward
the list to raghuvir.singh@jaipur.manipal.edu. The following aspects of the
Company must be highlighted in the project. The guidelines are only indicative.
Choose a Company of your choice that has global operations. By Using various
sources for information, complete the project by including the following issues :-
The basis of group formation is serial numbers on the attendance register.


1 About the Organisation
Companys registered office.
Products offered & brands
Products for overseas market
Turnover (total). Revenue from foreign operations
Organisation structure, whether product, geographical, mixed, or
functional etc show the chart.
2. About the Companys Business
No of countries operating
What entry route it has taken in each country.
Size of business in each country.
Competitors of products in each country.
How the Company has handled differences.
What management approach the company uses.
3. International Strategy
What strategy the firm has followed in various countries since its entry in
these markets.
4. Discuss how regional trade blocks have helped this company to remain
competitive ?
5. Does this Company face any discrimination by the host countries ? Have
any WTO provision relating to the Company caught attention in the past ?
6. Has this Company any time executed world bank or any multilateral
sponsored projects. Please elaborate ?
7. What all currency areas the Company operates. Has it faced any payment
problems in the past. How the Company handles foreign currency risk ?
8. Product Decision in International Markets.
Product line offered in each market.
Differences in product offering in each market.
Branding differences in each market.
(Same product with different brand names in different markets)

9. Pricing Decisions

Transfer pricing issues.
How the firm arrives at price of the product
Pricing strategy in different markets.
Pressure/restriction on pricing by host country.
Incentives from host government.
Tax concessions/exemptions.
Pricing methods
Dumping cases, if any
10. Advertising and Promotions
(i) Change in advertising strategy from one country to another.
(ii) Comparison of media cost among nations (at least 3 countries)
11. HR Strategy
(i) Compensation policy
(ii) Recruitment source & strategy.
(iii) Training & Development of employee.
(iv) Employee Engagement
(v) Employee retention
(vi) Others, if any
12. Finance Strategy
(i) Source of funds
(ii) Profitability at each location
(iii) Cost of funds
(iv) Raising of capital

13. Operations Strategy :
(i) Plant locations (Why & where)
(ii) Technology
(iii) Outsourcing
(iv) Contract Manufacturing
(v) Installed capacity & capacity utilization (last three years)
(vi) Quality tools used
(vii) Various cost components (Raw material, labour & power etc)

I Contact details & Interaction Timing

Contact person :Dr Raghuvir Singh
E Mail ID : raghuvir.singh@jaipur.manipal.edu
Contact Days & Time : Monday to Saturday : 1700 1830 hrs.