Kate Gardiner

(312) 805-0115 | kate@kategardiner.com

1 Christopher St. #5D New York, NY 10014
Twitter | Facebook | LinkedIn | Portfolio
Education
M.S.J. in Medill School of Journalism | Northwestern University 2009
B.A. in American Studies | Brandeis University 2007
Work Experience
Director, Audience Engagement / Newsweek + IBT Media
New York, NY | December 2013 to Present
I am leading digital audience engagement for Newsweek and its sister properties under the banner of IBT
Media in New York, following the flagship brands acquisition by IBT Media in September 2013.

Consultant - Digital Strategy & Early Adoption
New York, NY | September 2008 to Present
I am a digital strategy consultant working with clients across the United States on national and global-
facing audience development. I have consulted with media organizations including Al Jazeera (in Doha,
Qatar & Washington, D.C.), Voice of America / the Broadcasting Board of Governors, CBS Interactive,
Roaring Fork Films, Corra Films, and New York Public Radio. I often speak at conferences and am a
frequent guest on Huffington Post Live. In the past I have contributed to various media websites, including
Poynter and PBS Mediashift.

Social Media Analyst | Al Jazeera International
Washington, D.C. / Doha, Qatar | February 2011 to October 2011
From February to April we created and implementing best practices (technical, creative) for social media
live television; I went to Doha to implement those same strategies live on air, as well as write institutional
best practices; develop a verification system for crowdsourced YouTube videos and train various staff in
the practical use of social media in their beats, specifically as related to the then-ongoing Arab Spring;
during the wars, traffic increased exponentially, as did the size of the Facebook and Twitter audience. We
also orchestrated a variety of paid social media campaigns targeting specific audience demographics.

Associate Producer - Social Media | PBS NewsHour with Jim Lehrer
Washington, D.C. | 2010
Social media and strategic partnerships as the first social media producer for the PBS NewsHour. Among
our accomplishments was breaking all existing traffic records, month over month, during the BP Oil Crisis;
that online coverage was nominated for an Emmy. In addition, our livestream of the crisis was embedded
across more than 6000 websites, occasionally exceeding concurrent views in excess of 10,000. I aided in
the negotiation and technical implementation of NewsHours original distribution deals with Ustream and
Hulu.

News Desk Fellow| Chicago Public Radio
Chicago, Illinois | 2009-2010
Breaking news desk, covering city politics with camera, mic and reporters notebook. Among notable
achievements was the stations first live chat, attended by Illinois Gov. Pat Quinn and an in-depth
exploration of the citys blues scene.

Writer/Photographer | Chicagoist
Chicago, Illinois | 2009-2010
Blogged and photographed more than 100 entries for the site, ranging in scope from local parades to
Mayor Daley. Enterprise pieces including thorough coverage of the Chicago Golden Gloves, Tax
Increment Financing Districts, Planning issues and political features; photography includes the city's
Iranian protests, and any number of concerts.

Jack-of-all-trades | The Molokai Times
Kaunakakai, Hawaii | 2007-2008
I was lead photographer/reporter; assistant to the publisher; community manager; site and newspaper
design. Among notable accomplishments: having more than 5,000 unique users visit the website of a
community paper on an island of only 5,000 residents. I also negotiated and secured a deal that required
all state government advertisements to be placed in the paper, thus doubling inbound revenues within six
months. I was the voice of Na Leo O Molokai, a local radio show for which I secured a $15,000 multi-
platform advertisement deal. We produced several of the first videos to ever be published from Molokai to
YouTube of local news events and served as stringers for media outlets throughout the state, culminating
in a national spot on NPR after the collapse of the islands biggest business, Molokai Ranch.