CASE STUDY PRESENTATION

ENVIRONMENT AND DIVERSITY

Kaushik Kumar s11107918
Maika s11109797
Curtis s11065380
Sophia s11109051
Imelda s11112226
Siwashni
PRESENTATION OVERVIEW
Introduction of case study
Summary
Question and answers
Conclusion
References
INTRODUCTION
Mercedes Benz,
The culture of the organisation
The implication of strategic and dynamic capabilities on the organisation
CONTINUED
Mercedes Benz- operated over 120years
Recognised all over the world
Similarly, Haines marine industry has made its mark through the signature
boat
The quality is compared to Mercedes Benz
QUESTION 1
What elements of the general environment would have most impact on
Mercedes cars and Haines signature boats??
Generally all the elements have some sort of impact on the organisation
There are 2 elements of the general that could have the most impact on
Mercedes Benz and Haines signature boat is
1)technological conditions new innovation and advancement
2) Natural environment condition - public issues concerned and public interest
QUESTION 2
What do you feel the cultures of these companies would be like?
ANSWER
Organisational culture The system of shared beliefs and values that
develops within an organisation and guides the behaviour of its members.
There are two levels of organisational culture
Observable culture
The elements of daily organisational life through which new members learn
the organisations culture and all members share and reinforce its special
aspects over time.
Examples are Stories, Heroes, Rites and rituals Symbols.
Leadership and organisational culture
Establishing and maintaining core values
The performance of the culture depends on the strengths of the
core values that should meet the following criteria:
Relevance core values must support performance objective
Pervasiveness- should be known by all members of the
organisation
Strength- the core value should be accepted by everyone
The culture of the organisation is that it focusses on advancement
and deliverance in accordance with public interest.
The culture is set through effective leadership
This is maintained by symbolic leader who establishes the symbol of
the organisation and maintains the organisational culture
QUESTION 3
What strategic and dynamic capabilities would you imagine these
companies and the band possess in order to keep ahead of the competition
and thrive in changing economic environments
Strategic capabilities: Those that are difficult to imitate,
are of value to the customer, and are better than those
possessed by the majority of competitors.
Dynamic capabilities: Physical (e.g. state-of-the-art
equipment or advantageous location), organisational (e.g.
outstanding sales force) and human (e.g. expertise in a
specialised field).
The strategic capabilities the Mercedes Benz, and other company as
well as the band posses is
Innovation
Technical knowledge
Quality of services.
And as a result, the Mercedes are considered as forefront of technology
It is well differentiated amongst other renown brands like BMW etc.
The dynamic capabilities are
The organisation kept up with the pace of the
advancement
QUESTION 4
Why do you think the food outlets discussed in the cases cant accept that
they have to change their staffing practises in the face of the mining boom.
ANSWER
It may be due to environment uncertainty
This occurs when there is less information about the environment
For instance, the restaurant could not adopt to the new culture in changing
time, probably their customer services or the food menu
Lack of management skills in relation to employers.
CONCLUSION
To conclude ,,it is clearly seen in the case study the positive organisational
culture of Mercedes Benz and Haines signature boat.
In competence to the other band names, Mercedes Benz are well in par to
maintain its mark to be the best.
There is the existence of strategic and dynamic capabilities in the
organisation which secures them to adopt and endure cultural shocks
REFERENCE
Schermerhorn, 2014. Management. 5th ed. New York: John&Wiley
Ltd.
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