Copyright 2009 METRO Cash & Carry Pakistan Member of METRO Group

Sustain & Succeed

Best Practice Day 2009
David Boner, Operations Director
Lahore, November 19
th
, 2009

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Corporate Movie METRO Group
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1 Introduction of Metro Group
2 METRO Cash & Carry Pakistan
3 Global Recession & Shape 2012
4 Four Defining Business Model Pillars of MCC Pakistan
5 Supply Chain Efficiencies & Cold Chain Development
6 WEI JI
7 Conclusion
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Cross-divisional Service Companies
Cash &
Carry
Food Retail
Department
Stores
Nonfood
Specialty
Sales Division of METRO Group
The METRO Group is one of the Top 5 retailing groups worldwide with sales of 68 billion in
2008. The company has a headcount of some 290,000 employees and operates about 2,200
outlets in 32 countries.

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METRO Cash & Carry is internationally leading in B2B Self-
Service Wholesaling


Headquarters: Dsseldorf, Germany

Over 655 locations in 30 countries

More than 100,000 employees

Sales of 33.1 billion in 2008,
(over 80 percent generated
outside of Germany)

5.1 million m total sales area

Over 2 million customers everyday

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METROs main customer categories
Local producers
Key target groups
End-consumers
Importers
CBU Trader HoReCa Institutions
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2007
2009
Lahore
Oct 2007
Islamabad
April 2008
Lahore 3
&
Faisalabad
Jan 2009
Karachi
Mar 2009
Five METRO wholesale centers in 18
months.
Opened three wholesale centers in
first Qtr of 2009.
BUT.

METRO Cash and Carry entered Pakistan in
2007 with the aim to serve as a value driver for
professional customers, suppliers and
economy.
METRO Cash & Carry Pakistan
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Global Recession hit the business world And life wont get easier
Major markets went under severe economic crisis
METRO also felt the impact as our professional customers were effected


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The Big Question Was.


HOW TO.
Excel In Tough Times
?????
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Cost
+
Value
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Four defining Business Model Pillars of MCC Pakistan
METRO Cash & Carry Pakistans Local Adaptation
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Direct Sourcing
Increased Efficiency
Cost Reduction
Adds Value to the Supply Chain
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Implementing a modern cold supply chain (F&V)
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Implementing a modern cold supply chain (Meat)
Average shelf life increased to 5 days
Reduction in rejection rate
Improved quality
Food grade material for packaging
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Implementing a modern cold supply chain (Fish)
Average shelf life increased to 10 days
Reduced post harvest losses
Value addition
Food grade material for packaging
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Wei
Ji

Crisis
Opportunity
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Conclusion:

The global economic crisis gave us a
chance to excel because it is only in
tough times that you feel pressure.

This pressure leads us to think as
a team and provided us an
opportunity to prepare our selves
for devising & implement successful
futuristic strategies.
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Questions???