Encuesta A Niños y Adolescentes Sobre La Radio y Televisión Peruana 2014 - Por Edades y NSE

TOTAL NACIONAL
EQUIPOS EN FUNCIONAMIENTO QUE TIENE EN SU HOGAR

TOTAL
Televisor
Cocina
Radio
Refrigeradora
DVD
Celular
Normal (realizar llamadas, SMS)
Smartphone (internet, msica, videos)
Computadora/ laptop
Lavadora
Horno microondas
Video Juegos (Play station, Xbox, Wii, etc.)
Congeladora
GRUPO
N. S. E.
SEXO
EDAD
ADOLES.
NIOS
MASC.
FEM.
7-9
99.9
98.5
95.5
87.5
82.7
75.5
53.0
33.4
61.9
53.8
46.0
22.9
3.6
99.9
98.9
96.8
87.7
84.1
80.1
54.8
37.2
65.1
54.5
46.6
23.9
3.7
99.9
98.0
94.2
87.3
81.3
70.8
51.2
29.4
58.6
53.1
45.4
21.9
3.5
100.0
100.0
100.0
100.0
99.2
93.5
39.2
84.9
100.0
98.5
95.9
76.7
21.3
99.9
97.9
91.7
85.5
72.0
63.8
59.5
7.1
32.2
13.1
9.2
11.8
0.7
99.4
95.9
88.4
36.2
53.8
76.3
69.2
11.0
12.5
4.1
2.1
3.3
0.4
99.9
98.6
94.9
87.9
82.3
76.3
53.7
34.2
62.5
53.8
45.9
29.2
3.0
99.9
98.4
96.1
87.2
83.1
74.8
52.4
32.7
61.4
53.8
46.1
17.0
4.1
99.9
97.8
93.0
86.9
80.7
69.0
50.2
28.0
56.1
54.4
44.8
22.5
3.3
99.9
98.4
95.9
87.9
82.2
73.3
52.6
31.5
62.1
51.2
46.2
21.1
3.6
99.9
98.5
96.3
88.1
83.3
76.5
52.4
35.3
62.7
53.4
47.7
25.9
3.2
99.9
99.4
97.5
87.1
85.1
85.1
58.1
39.9
68.4
56.1
45.1
21.1
4.4
9814
4972
4842
215
3511
2241
4767
5047
2885
1957
2921
2051
100.0 100.0
100.0 98.9
100.0 98.5
100.0 98.2
97.2 92.5
97.4 73.5
31.4 53.7
81.7 35.1
99.8 81.5
98.8 79.0
96.0 62.9
45.6 21.6
7.4
3.1
10-11 12-14 15-16
Total : Mltiple
Base: Total de entrevistados
994
2853
C - 01
TOTAL NACIONAL
SERVICIOS QUE TIENE EN SU HOGAR

TOTAL
TV pagada (cable / satlite)

Internet dedicado
Telfono fijo
Ninguno
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
75.0
50.5
43.4
20.1
75.9
54.0
44.7
18.7
74.2
47.0
42.1
21.5
98.6
97.9
92.9
1.3
98.3
96.1
83.5
0.7
88.0
66.1
51.6
6.7
60.4
17.7
18.2
32.8
31.9
7.7
9.9
62.8
75.0
51.3
43.9
20.2
75.0
49.8
43.1
20.0
74.0
47.1
40.6
22.2
74.4
46.8
44.3
20.5
75.9
51.7
44.0
19.1
75.9
57.1
45.8
18.3
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : Mltiple
C - 02
TOTAL NACIONAL
NMERO DE ARTEFACTOS QUE TIENE EN EL HOGAR
TOTAL
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
TELEVISOR
Ningn televisor
1 televisor
2 televisores
3 televisores
4 televisores
5 televisores
6 televisores
Promedio de televisores
0.1
51.2
31.4
12.5
3.6
0.6
0.6
1.7
0.1
47.9
31.9
14.0
4.6
0.9
0.6
1.8
0.1
54.6
30.8
11.0
2.5
0.3
0.6
1.6
0.0
2.7
22.9
39.9
18.0
6.1
10.5
3.3
0.0
8.6
52.0
29.2
8.3
1.4
0.5
2.4
0.0
41.6
40.8
13.9
3.2
0.2
0.2
1.8
0.1
77.5
19.5
2.4
0.6
0.1
0.0
1.3
0.7
89.2
8.7
1.1
0.3
0.0
0.0
1.1
0.1
51.0
31.5
11.8
4.4
0.7
0.6
1.7
0.1
51.3
31.3
13.2
2.8
0.5
0.7
1.7
0.1
56.0
30.4
10.6
1.8
0.4
0.6
1.6
0.1
52.5
31.4
11.6
3.5
0.2
0.6
1.7
0.1
49.5
32.3
11.2
5.2
1.0
0.6
1.8
0.1
45.7
31.3
17.8
3.6
0.8
0.7
1.8
RADIO / EQUIPO DE SONIDO

Ninguna radio / equipo de sonido
4.5
3.2
5.8
0.0
0.0
1.5
8.3
11.4
5.1
3.9
7.0
4.0
3.8
2.5
1 radio
2 radios
3 radios
4 radios
5 radios
6 radios
Promedio de radios/equipos de sonido
80.5
12.8
1.5
0.4
0.1
0.1
1.1
79.1
14.8
2.4
0.3
0.0
0.1
1.2
82.1
10.8
0.6
0.4
0.3
0.1
1.1
24.2
55.6
11.0
5.3
1.3
2.6
2.1
63.6
31.1
4.4
0.4
0.4
0.0
1.4
86.9
11.1
0.4
0.1
0.0
0.0
1.1
88.5
2.8
0.3
0.0
0.0
0.0
1.0
85.9
2.3
0.4
0.0
0.0
0.0
0.9
80.2
12.9
1.3
0.3
0.1
0.0
1.1
80.9
12.7
1.7
0.4
0.1
0.2
1.2
81.8
9.8
0.6
0.2
0.4
0.2
1.1
82.5
12.1
0.6
0.6
0.0
0.0
1.1
79.6
13.8
2.4
0.3
0.0
0.2
1.2
78.3
16.2
2.5
0.4
0.1
0.0
1.2
COMPUTADORA / LAPTOP / TABLET

Ninguna computadora/laptop/tablet
1 computadora/laptop
2 computadoras/laptops
Promedio de computadora/laptop/tablet
38.1
48.6
10.2
2.3
0.6
0.2
0.8
34.9
49.6
11.6
2.9
0.6
0.4
0.9
41.5
47.6
8.6
1.7
0.5
0.0
0.7
0.0
25.6
38.7
28.9
5.5
1.3
2.2
0.3
53.9
38.9
4.5
1.7
0.8
1.6
18.5
75.4
5.5
0.5
0.0
0.0
0.9
67.9
31.8
0.2
0.1
0.0
0.0
0.3
87.6
12.3
0.2
0.0
0.0
0.0
0.1
37.5
50.0
9.0
2.9
0.3
0.1
0.8
38.7
47.3
11.2
1.8
0.8
0.2
0.8
43.9
45.2
8.1
2.3
0.5
0.0
0.7
37.9
51.1
9.4
0.9
0.7
0.0
0.8
37.3
48.4
10.6
2.6
0.9
0.2
0.8
31.6
51.4
13.1
3.3
0.1
0.6
0.9
VIDEO JUEGO
Ningn video juego
1 video juego
2 video juego
3 video juego
4 video juego
Promedio de video juego
77.2
21.7
1.0
0.1
0.1
0.2
76.2
22.1
1.4
0.1
0.1
0.3
78.1
21.2
0.6
0.0
0.0
0.2
23.4
65.2
10.1
0.0
1.3
0.9
54.5
42.8
2.6
0.1
0.0
0.5
78.4
21.3
0.1
0.2
0.0
0.2
88.4
11.4
0.2
0.0
0.0
0.1
96.8
3.1
0.1
0.0
0.0
0.0
70.9
27.6
1.2
0.2
0.1
0.3
83.1
16.0
0.9
0.0
0.0
0.2
77.5
21.7
0.7
0.0
0.0
0.2
79.1
20.4
0.5
0.0
0.0
0.2
74.2
23.8
1.7
0.2
0.0
0.3
79.0
19.7
1.0
0.0
0.3
0.2
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
C - 03
Total : 100%
TOTAL NACIONAL
LUGAR DONDE SE ENCUENTRA EL TELEVISOR
TOTAL
%
GRUPO
ADOLES. NIOS
%
N. S. E.
C
SEXO
MASC. FEM.
%
7-9
%
EDAD
10-11 12-14 15-16
%
Sala
Dormitorio principal
Dormitorio del encuestado
Comedor
Cocina
Otro lugar
87.8
41.5
22.0
5.4
3.1
12.0
88.6
42.7
25.7
5.8
3.6
12.5
86.9
40.2
18.1
5.1
2.5
11.5
91.0
87.7
58.7
20.0
11.7
51.7
96.2
76.8
35.5
2.1
5.6
25.7
91.5
42.4
27.3
4.7
1.9
11.5
81.9
24.5
9.5
4.8
2.2
3.3
79.0
16.1
4.9
8.1
2.1
1.6
88.1
40.6
23.1
5.1
3.4
12.5
87.5
42.3
21.0
5.8
2.8
11.5
86.0
39.5
17.2
4.8
2.8
11.5
88.3
41.3
19.4
5.5
2.1
11.4
87.9
41.8
23.7
5.9
4.2
12.4
89.7
43.9
28.5
5.6
2.8
12.8
9775
4952
4823
215
994
2852
3503
2211
4748
5027
2871
1952
2909
2043
Total : Mltiple
Base: Total de entrevistados que tienen algn

televisor
C - 04
TOTAL NACIONAL
LUGAR DONDE SE ENCUENTRA LA RADIO / EQUIPO DE SONIDO
TOTAL
Sala
Cocina
Comedor
Otro lugar
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
76.7
10.7
10.3
8.9
5.7
6.6
77.3
11.2
11.2
7.5
8.4
6.2
76.0
10.0
9.3
10.3
2.8
7.1
75.8
40.1
18.9
18.9
24.1
31.1
82.6
12.3
23.2
7.9
5.6
11.4
80.9
7.2
6.7
7.4
5.3
4.9
69.7
10.2
7.1
8.7
4.4
3.7
72.7
7.7
7.6
11.2
2.4
1.8
77.1
11.6
9.8
8.4
5.5
5.4
76.3
9.8
10.7
9.3
5.9
7.7
74.7
9.7
9.5
11.5
3.3
6.9
77.9
10.5
9.1
8.6
2.2
7.4
77.8
10.8
10.8
7.1
7.9
6.4
76.6
11.9
11.7
8.1
8.9
5.8
Total : Mltiple
Base: Total de entrevistados que tienen alguna

radio
9287
4755
4532
215
993
2794
3272
2013
4507
4780
2680
1852
2784
1971
C - 05
TOTAL NACIONAL
LUGAR DONDE SE ENCUENTRA LA COMPUTADORA / LAPTOP / TABLET
TOTAL
Sala
Comedor
Cocina
Otro lugar
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
57.0
25.0
22.3
1.6
0.2
20.8
56.2
22.7
29.1
1.1
0.3
20.7
57.9
27.5
14.4
2.1
0.1
21.1
51.6
64.9
59.7
2.6
0.0
37.5
61.9
27.9
28.0
0.5
0.5
35.8
58.1
15.1
17.5
1.6
0.1
15.0
48.0
31.0
10.7
2.7
0.1
8.3
61.3
20.6
13.8
0.5
0.0
5.1
59.7
23.9
22.1
0.8
0.3
18.3
54.4
26.0
22.5
2.3
0.1
23.3
57.2
29.1
15.8
1.5
0.1
21.2
58.9
25.4
12.6
2.9
0.1
20.8
57.5
23.1
26.7
1.5
0.4
20.6
54.6
22.3
32.1
0.6
0.1
20.7
4951
2690
2261
215
980
2241
1247
268
2501
2450
1307
954
1531
1159
Total : Mltiple
Base: Total de entrevistados que tienen alguna

computadora / laptop
C - 06
TOTAL NACIONAL
LUGAR DONDE SE ENCUENTRA EL VIDEO JUEGO
TOTAL

Sala
Comedor
Cocina
Otro lugar
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
40.7
22.0
13.0
0.4
0.3
28.4
46.6
22.8
9.1
0.6
0.5
26.5
33.9
21.0
17.3
0.1
0.0
30.6
31.5
23.8
25.7
1.7
1.7
32.2
38.4
21.8
7.3
0.1
0.0
36.6
43.5
19.8
10.5
0.2
0.0
26.7
50.5
24.7
17.8
0.0
0.0
9.1
17.9
24.8
2.9
0.4
0.0
54.0
49.5
19.2
10.7
0.5
0.0
24.8
26.3
26.4
16.7
0.2
0.7
34.2
32.3
23.8
19.7
0.2
0.0
27.3
36.5
16.7
13.7
0.1
0.0
35.7
50.5
24.6
8.6
0.9
0.0
21.4
40.0
19.7
10.1
0.1
1.4
34.9
1564
857
707
146
459
609
286
64
1002
562
409
298
515
342
Total : Mltiple
Base: Total de entrevistados que tienen algn

video juego
C - 07
TOTAL NACIONAL
FRECUENCIA DE CONSUMO
TOTAL
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
VER TV
Diario
Algunos das de la semana
Algunas veces al mes
Nunca
86.8
12.8
0.3
0.1
86.9
12.8
0.2
0.1
86.8
12.9
0.4
0.0
78.6
20.0
0.1
1.3
91.1
8.9
0.0
0.0
88.3
11.2
0.4
0.0
84.0
15.7
0.2
0.0
87.3
12.4
0.3
0.0
85.2
14.5
0.2
0.0
88.3
11.3
0.3
0.1
87.0
12.7
0.3
0.0
86.4
13.2
0.4
0.0
87.5
12.4
0.1
0.0
86.1
13.3
0.3
0.3
ESCUCHAR RADIO
Diario
Nunca
37.7
29.7
3.0
29.5
47.8
31.0
2.4
18.8
27.2
28.4
3.6
40.8
23.4
51.4
3.3
21.9
42.2
25.7
3.9
28.2
39.0
29.2
2.8
29.0
36.6
29.7
2.5
31.2
36.4
28.3
3.6
31.6
34.3
29.5
3.2
33.0
40.9
30.0
2.8
26.3
23.8
26.1
3.4
46.7
32.1
31.8
3.9
32.2
44.6
32.7
2.6
20.0
52.2
28.6
2.1
17.1
JUGAR VIDEO JUEGOS

Diario
Nunca
4.8
18.1
6.4
70.8
5.8
18.0
6.0
70.1
3.7
18.1
6.7
71.5
6.1
37.5
11.0
45.4
7.5
25.7
5.7
61.1
6.4
17.9
5.4
70.3
2.6
14.0
7.9
75.5
1.3
11.0
4.2
83.5
8.0
26.0
9.1
56.8
1.7
10.6
3.7
84.0
3.2
16.7
6.4
73.7
4.4
20.3
7.1
68.2
6.0
20.3
6.7
67.0
5.7
14.8
5.1
74.4
NAVEGAR EN INTERNET
Diario
Nunca
36.5
43.2
4.4
16.0
50.6
40.1
3.9
5.4
21.6
46.4
4.9
27.0
56.2
36.7
2.9
4.3
61.6
31.2
2.2
5.0
44.3
40.1
3.2
12.4
20.4
53.2
6.5
20.0
12.1
45.3
6.0
36.6
38.5
43.9
4.3
13.3
34.5
42.6
4.5
18.4
17.9
43.6
5.5
32.9
27.1
50.5
4.1
18.4
42.3
47.0
4.2
6.4
62.0
30.7
3.4
3.9
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 08
TOTAL NACIONAL
ACTIVIDADES REALIZADAS DE LUNES A VIERNES

TOTAL
Veo TV
Voy a clases
Estudio / Hago tareas
Navego por internet
Apoyo en labores del hogar
Juego
Escucho la radio
Hago deporte
Uso los video juegos
Trabajo
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
99.3
99.2
97.9
76.9
76.1
66.2
63.7
43.9
18.9
0.5
99.1
98.6
97.2
88.8
83.9
50.7
75.6
47.3
19.8
0.9
99.5
99.8
98.7
64.5
68.1
82.3
51.3
40.3
17.9
0.1
97.3
99.9
96.0
86.4
42.1
45.7
55.4
50.2
16.9
0.0
99.6
99.6
98.3
90.3
62.0
51.8
63.6
34.9
25.5
0.4
99.2
99.1
97.8
81.7
81.5
71.0
65.3
44.7
21.1
0.1
99.6
99.2
98.2
69.7
78.5
69.0
62.5
46.6
15.8
1.0
99.0
98.7
97.9
58.8
86.6
71.7
65.6
44.1
11.9
1.1
99.0
99.4
97.8
79.1
71.7
69.3
59.7
54.1
28.8
0.5
99.6
99.0
98.1
74.9
80.3
63.2
67.5
34.3
9.5
0.5
99.4
99.7
99.2
57.7
63.6
83.2
45.1
36.8
15.4
0.1
99.6
99.9
97.9
74.4
74.6
80.9
60.3
45.4
21.5
0.2
99.0
99.6
98.4
86.6
83.6
58.1
73.3
46.6
21.1
0.5
99.3
97.3
95.5
91.8
84.3
40.6
78.8
48.4
18.1
1.5
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : Mltiple
C - 09
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A IR A CLASES DE LUNES A VIERNES
TOTAL
%
04:00
05:00
0.1
28.5
GRUPO
ADOLES. NIOS
%
%
0.2
26.4
0.1
30.7
A
%
B
%
N. S. E.
C
%
D
%
E
%
1.3
4.3
0.0
10.1
0.0
28.8
0.1
32.3
0.4
53.1
SEXO
MASC. FEM.
%
%
0.1
27.2
0.2
29.8
7-9
%
0.2
30.8
EDAD
10-11 12-14 15-16
%
%
%
0.1
30.5
0.0
26.4
0.3
26.5
05:30
06:00
06:30
07:00
07:30
08:00
08:30
09:00
No realiza la actividad
Horas promedio
1.2
36.4
0.5
19.9
0.1
12.1
0.1
0.2
0.8
1.3
36.8
0.6
19.0
0.2
13.8
0.1
0.2
1.4
1.1
36.0
0.5
20.8
0.0
10.3
0.0
0.3
0.2
05:46
05:51
05:40
9814
4972
4842
0.2
21.2
1.8
25.2
0.1
45.8
0.0
0.1
0.1
0.5
24.3
0.2
34.4
0.4
28.9
0.4
0.5
0.4
0.7
35.8
0.5
21.0
0.0
11.8
0.0
0.2
0.9
1.8
46.7
0.7
15.2
0.0
2.2
0.0
0.2
0.8
2.4
33.3
0.4
6.8
0.0
2.4
0.0
0.0
1.3
06:44 06:28 05:49 05:37 05:30
1.2
38.7
0.4
19.2
0.2
12.2
0.1
0.2
0.6
1.2
34.2
0.7
20.6
0.0
12.0
0.0
0.3
1.0
1.0
34.1
0.2
21.9
0.0
11.5
0.0
0.0
0.3
1.2
38.7
0.8
19.3
0.0
8.5
0.0
0.6
0.1
1.5
36.4
0.6
21.2
0.3
12.8
0.2
0.2
0.4
1.1
37.3
0.6
16.0
0.0
15.3
0.0
0.1
2.7
05:46
05:45
05:39 05:42 05:50 05:52
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 10
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A ESTUDIAR O HACER LAS TAREAS DE LUNES A VIERNES
TOTAL
%
00:10
00:20
00:30
01:00
01:30
02:00
02:30
03:00
03:30
04:00
0.1
0.1
3.5
26.2
1.9
48.4
0.5
13.5
0.1
2.9
GRUPO
ADOLES. NIOS
%
%
0.0
0.1
2.2
23.2
2.0
48.9
0.4
15.2
0.1
4.2
0.3
0.0
4.8
29.4
1.8
48.0
0.6
11.8
0.0
1.5
A
%
B
%
N. S. E.
C
%
D
%
E
%
0.0
0.0
1.4
22.5
0.2
61.5
0.0
3.7
0.0
4.0
0.0
0.0
3.9
20.7
0.9
56.6
0.1
13.3
0.0
2.6
0.3
0.2
3.8
27.4
1.9
46.3
0.6
13.4
0.2
3.2
0.0
0.0
3.6
27.4
2.8
46.2
0.8
13.7
0.0
2.8
0.0
0.1
2.5
28.8
1.7
44.3
0.2
17.8
0.0
2.1
SEXO
MASC. FEM.
%
%
0.3
0.0
3.9
30.4
2.1
46.3
0.7
11.0
0.0
2.7
0.0
0.1
3.1
22.3
1.8
50.5
0.3
15.9
0.1
3.1
7-9
%
0.2
0.0
5.4
30.6
1.3
47.7
0.5
11.4
0.0
1.5
EDAD
10-11 12-14 15-16
%
%
%
0.3
0.0
3.9
27.7
2.6
48.5
0.9
12.3
0.0
1.5
0.0
0.2
3.2
23.3
2.1
48.6
0.4
15.8
0.0
4.1
0.0
0.0
0.9
23.0
1.9
49.2
0.4
14.3
0.3
4.4
05:00
06:00
Horas promedio
0.4
0.2
2.1
0.6
0.2
2.8
0.2
0.1
1.3
01:50
01:56
01:45
9814
4972
4842
1.3
1.3
4.0
0.1
0.0
1.7
0.4
0.0
2.2
0.6
0.2
1.8
0.2
0.0
2.1
01:57 01:55 01:52 01:50 01:46
0.2
0.0
2.2
0.6
0.3
1.9
0.3
0.2
0.8
0.1
0.0
2.1
0.5
0.0
1.6
0.7
0.3
4.5
01:48
01:53
01:44 01:46 01:55 01:56
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 11
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS AL JUEGO DE LUNES A VIERNES
TOTAL
%
00:10
00:15
00:20
00:30
01:00
01:30
02:00
03:00
04:00
05:00
Horas promedio
Total 100%
GRUPO
ADOLES. NIOS
%
%
0.1
0.2
0.1
8.3
38.1
0.2
15.7
2.8
0.6
0.1
33.8
0.1
0.1
0.1
5.2
32.0
0.1
11.1
1.5
0.4
0.0
49.3
0.0
0.3
0.1
11.5
44.4
0.2
20.5
4.3
0.8
0.1
17.7
01:24
01:20
01:27
A
%
B
%
N. S. E.
C
%
D
%
E
%
0.0
0.0
0.0
10.9
25.1
0.0
8.1
1.5
0.0
0.0
54.3
0.0
0.0
0.0
8.4
29.3
0.5
12.4
0.7
0.4
0.0
48.2
0.2
0.1
0.1
9.7
40.6
0.1
16.2
3.4
0.5
0.0
29.0
0.0
0.5
0.2
8.0
39.7
0.1
17.2
2.6
0.4
0.1
31.0
0.0
0.3
0.1
2.9
43.4
0.2
17.6
5.4
1.4
0.1
28.3
01:12 01:22 01:22 01:24 01:29
SEXO
MASC. FEM.
%
%
0.0
0.2
0.1
7.6
39.2
0.3
18.2
2.9
0.7
0.0
30.7
0.1
0.2
0.1
8.9
37.0
0.1
13.4
2.7
0.4
0.1
36.8
01:27
01:22
7-9
%
0.0
0.3
0.1
11.8
42.7
0.3
22.1
5.0
0.7
0.1
16.8
EDAD
10-11 12-14 15-16
%
%
%
0.0
0.4
0.1
11.0
47.0
0.1
18.1
3.2
0.8
0.1
19.1
0.2
0.1
0.1
5.6
36.8
0.2
13.2
1.5
0.1
0.0
41.9
0.0
0.1
0.1
4.6
25.3
0.1
8.3
1.4
0.7
0.0
59.4
01:29 01:24 01:20 01:21
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
C - 12
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS AL APOYO EN LABORES DEL HOGAR DE LUNES A VIERNES
TOTAL
00:05
00:10
00:15
00:20
00:30
00:40
00:45
01:00
01:30
02:00
03:00
04:00
Horas promedio
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
0.1
1.7
1.7
1.1
22.9
0.1
0.1
34.5
0.6
10.0
2.8
0.4
23.9
0.1
1.6
1.2
1.1
18.7
0.1
0.1
40.5
1.0
14.3
4.3
0.6
16.1
0.0
1.9
2.2
1.1
27.2
0.2
0.0
28.3
0.1
5.6
1.4
0.1
31.9
0.0
0.3
1.4
0.1
18.6
0.0
0.0
20.0
0.0
0.3
1.3
0.0
57.9
0.0
2.1
1.4
2.0
22.0
0.0
0.0
28.3
0.8
4.8
0.5
0.1
38.0
0.2
2.2
2.0
1.1
25.3
0.3
0.2
37.0
0.6
9.9
2.3
0.3
18.5
0.0
1.3
1.6
1.0
22.1
0.1
0.0
34.1
0.7
12.8
4.1
0.6
21.5
0.0
1.4
1.5
0.6
20.2
0.2
0.0
42.6
0.3
13.9
5.0
0.4
13.4
0.1
2.4
1.8
1.0
23.6
0.1
0.1
32.7
0.5
8.0
1.0
0.1
28.3
0.0
1.0
1.6
1.2
22.2
0.2
0.0
36.2
0.7
11.9
4.6
0.6
19.7
0.0
2.2
2.9
1.1
26.8
0.0
0.0
25.0
0.1
4.5
0.9
0.0
36.4
0.0
1.3
1.3
1.1
27.9
0.4
0.0
33.0
0.2
7.1
2.0
0.2
25.4
0.2
2.1
1.2
1.2
20.9
0.1
0.0
40.0
1.1
13.5
3.0
0.2
16.4
0.0
0.9
1.2
1.0
15.7
0.1
0.3
41.2
1.0
15.4
6.1
1.1
15.7
01:07
01:13
01:00
01:01
01:12
00:57 01:04 01:10 01:18
9814
4972
4842
4767
5047
2885
00:50 00:56 01:03 01:10 01:12
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 13
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A ESCUCHAR RADIO DE LUNES A VIERNES
TOTAL
00:05
00:10
00:15
00:20
00:30
00:40
01:00
01:30
02:00
03:00
04:00
05:00
06:00
Horas promedio
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
0.1
0.4
0.4
0.3
11.9
0.1
30.7
0.5
12.2
4.3
1.7
0.7
0.3
36.3
0.0
0.5
0.3
0.2
12.5
0.0
33.0
0.6
17.3
6.3
2.8
1.3
0.6
24.4
0.1
0.3
0.5
0.4
11.3
0.1
28.2
0.4
6.9
2.2
0.6
0.1
0.0
48.7
0.0
0.0
0.1
0.0
5.0
1.3
32.4
0.0
13.7
2.7
0.1
0.1
0.1
44.6
0.0
0.0
0.4
0.5
7.5
0.0
36.3
0.8
12.6
3.9
0.5
0.8
0.1
36.4
0.2
0.2
0.2
0.3
15.6
0.0
30.0
0.6
11.1
3.3
2.5
0.5
0.6
34.7
0.0
0.9
0.6
0.2
11.8
0.0
28.9
0.3
12.4
4.5
1.8
0.8
0.1
37.5
0.0
0.1
0.5
0.3
9.6
0.0
28.9
0.7
14.4
7.9
1.3
1.5
0.3
34.4
0.1
0.6
0.3
0.4
12.1
0.0
29.1
0.5
11.5
2.4
1.6
0.6
0.2
40.3
0.0
0.2
0.5
0.1
11.8
0.1
32.1
0.6
12.9
6.0
1.8
0.8
0.4
32.5
0.2
0.2
0.4
0.5
10.3
0.0
25.0
0.3
5.5
1.9
0.7
0.1
0.0
54.9
0.0
0.4
0.5
0.1
12.8
0.3
32.8
0.7
9.1
2.6
0.5
0.3
0.1
39.7
0.0
0.4
0.4
0.2
14.1
0.0
33.0
1.0
15.7
5.5
1.6
1.0
0.3
26.7
0.0
0.6
0.2
0.2
10.2
0.1
33.1
0.2
19.5
7.3
4.4
1.7
0.9
21.2
01:29
01:38
01:16
01:24
01:32
01:13 01:19 01:31 01:47
9814
4972
4842
4767
5047
2885
01:23 01:17 01:26 01:31 01:34
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 14
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A VER TELEVISION DE LUNES A VIERNES

TOTAL
00:30
01:00
01:30
02:00
02:30
03:00
03:30
04:00
05:00
06:00
07:00
08:00
Horas promedio
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
4.7
20.6
1.5
35.2
0.6
23.4
0.2
9.4
2.8
0.7
0.1
0.1
0.7
3.9
16.9
1.9
36.3
0.5
25.0
0.2
10.1
3.2
0.8
0.1
0.1
0.9
5.5
24.6
1.1
34.0
0.6
21.6
0.2
8.7
2.4
0.6
0.0
0.0
0.5
1.7
19.4
2.7
36.9
0.1
28.4
0.0
6.7
0.1
1.3
0.0
0.0
2.7
3.4
17.4
2.1
44.3
0.2
22.6
0.5
6.6
2.4
0.0
0.0
0.0
0.4
5.0
23.1
1.5
32.9
0.6
21.3
0.2
11.3
2.3
0.9
0.0
0.0
0.8
5.8
19.6
1.3
34.1
0.9
24.7
0.1
8.8
3.2
0.8
0.2
0.0
0.4
3.4
20.9
0.4
32.0
0.2
25.3
0.2
10.0
4.8
0.9
0.0
0.7
1.0
5.3
21.3
2.1
32.9
0.6
23.6
0.3
9.8
2.3
0.4
0.1
0.0
1.0
4.0
20.0
0.9
37.3
0.5
23.1
0.1
9.1
3.2
1.0
0.0
0.1
0.4
5.6
23.5
0.8
37.3
0.6
21.3
0.3
7.3
2.6
0.1
0.0
0.0
0.6
5.4
26.1
1.5
29.2
0.7
22.1
0.1
10.8
2.2
1.4
0.0
0.0
0.4
3.6
18.1
2.4
36.2
0.6
24.5
0.3
9.4
3.0
0.6
0.0
0.2
1.0
4.3
15.3
1.1
36.5
0.4
25.7
0.1
11.0
3.5
1.0
0.3
0.0
0.7
02:25
02:29
02:21
02:23
02:27
02:20 02:23 02:28 02:29
9814
4972
4842
4767
5047
2885
02:22 02:26 02:22 02:25 02:29
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 15
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A HACER DEPORTE DE LUNES A VIERNES
TOTAL
%
00:15
00:20
00:30
00:40
00:45
00:50
01:00
01:30
02:00
03:00
04:00
05:00
Horas promedio
GRUPO
ADOLES. NIOS
%
%
0.1
0.1
4.6
0.1
0.1
0.1
27.1
0.3
9.4
1.8
0.2
0.1
56.1
0.1
0.1
5.3
0.0
0.1
0.0
27.4
0.4
10.9
2.6
0.2
0.0
52.7
0.1
0.1
3.8
0.1
0.0
0.1
26.6
0.3
7.7
1.0
0.2
0.1
59.7
01:22
01:26
01:18
9814
4972
4842
A
%
B
%
N. S. E.
C
%
D
%
E
%
0.0
0.0
0.3
0.0
0.0
0.0
42.0
0.0
6.1
0.3
1.3
0.0
49.8
0.0
0.0
2.2
0.0
0.4
0.0
21.6
0.1
7.7
2.6
0.1
0.0
65.1
0.0
0.1
5.5
0.0
0.0
0.2
25.9
0.5
10.1
1.9
0.3
0.2
55.3
0.0
0.1
6.7
0.2
0.0
0.0
28.4
0.4
9.3
1.4
0.1
0.0
53.4
0.4
0.2
1.2
0.0
0.0
0.0
28.6
0.3
11.0
2.2
0.1
0.0
55.9
01:26 01:27 01:21 01:21 01:24
SEXO
MASC. FEM.
%
%
7-9
%
0.1
0.1
3.5
0.2
0.0
0.0
25.4
0.1
6.2
0.9
0.3
0.0
63.2
EDAD
10-11 12-14 15-16
%
%
%
0.1
0.1
5.7
0.0
0.1
0.0
32.3
0.5
12.3
2.6
0.4
0.0
45.9
0.1
0.1
3.5
0.1
0.0
0.1
22.1
0.2
6.6
1.1
0.1
0.1
65.7
0.0
0.2
4.2
0.0
0.0
0.3
28.5
0.5
10.0
1.2
0.0
0.3
54.6
0.1
0.1
5.1
0.0
0.2
0.0
27.2
0.3
10.5
2.8
0.1
0.0
53.4
0.1
0.0
5.6
0.0
0.0
0.0
27.8
0.5
11.5
2.4
0.4
0.0
51.6
01:24
01:20
01:17 01:19 01:25 01:27
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 16
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A NAVEGAR POR INTERNET DE LUNES A VIERNES
TOTAL
%
GRUPO
ADOLES. NIOS
%
N. S. E.
C
SEXO
MASC. FEM.
%
7-9
%
EDAD
10-11 12-14 15-16
%
00:15
00:20
00:30
01:00
01:30
02:00
02:30
03:00
04:00
05:00
06:00
Horas promedio
0.4
0.1
12.9
36.7
1.2
16.6
0.1
5.5
2.3
1.0
0.1
23.1
0.3
0.1
10.4
38.4
1.6
22.6
0.3
8.9
3.9
1.9
0.3
11.2
0.4
0.2
15.5
34.8
0.7
10.3
0.0
1.9
0.6
0.0
0.0
35.5
01:17
01:25
01:04
9814
4972
4842
0.0
0.0
3.9
50.2
0.0
20.2
0.0
7.8
4.1
0.1
0.0
13.6
0.8
0.0
6.9
41.8
0.7
24.1
0.0
9.8
4.4
1.4
0.4
9.7
0.2
0.0
12.3
34.8
1.2
21.8
0.4
7.1
2.5
1.3
0.2
18.3
0.3
0.3
17.8
35.5
1.5
9.1
0.0
3.0
1.2
0.9
0.0
30.3
0.7
0.2
13.4
33.1
1.2
8.8
0.0
0.4
0.7
0.1
0.0
41.2
01:31 01:31 01:24 01:11 01:04
0.5
0.1
13.2
37.0
1.6
17.5
0.1
5.6
2.5
0.7
0.2
20.9
0.2
0.2
12.5
36.4
0.7
15.7
0.2
5.4
2.0
1.2
0.1
25.1
0.5
0.3
15.2
31.3
0.8
8.2
0.0
1.2
0.2
0.0
0.0
42.3
0.3
0.1
15.9
40.0
0.5
13.5
0.0
2.9
1.1
0.0
0.0
25.6
0.2
0.1
13.3
40.4
1.7
18.9
0.2
7.7
2.2
1.6
0.2
13.4
0.4
0.1
6.4
35.8
1.5
27.7
0.4
10.7
6.2
2.3
0.4
8.2
01:17
01:17
01:04 01:05 01:18 01:33
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 17
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A LOS VIDEO JUEGOS DE LUNES A VIERNES
TOTAL
00:10
00:15
00:20
00:30
01:00
01:30
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
0.1
0.1
0.1
6.1
9.2
0.1
0.1
0.2
0.1
5.0
10.5
0.1
0.0
0.1
0.1
7.3
7.9
0.1
0.0
0.0
0.0
7.3
9.2
0.0
0.1
0.4
0.0
6.4
13.9
0.1
0.1
0.0
0.1
6.2
10.4
0.1
0.1
0.1
0.1
6.6
6.4
0.1
0.2
0.2
0.2
3.9
6.5
0.1
0.1
0.2
0.2
8.4
14.7
0.1
0.0
0.0
0.1
4.0
4.0
0.0
0.0
0.0
0.1
6.8
6.3
0.1
0.0
0.1
0.2
7.9
10.2
0.1
0.2
0.3
0.1
5.3
10.8
0.1
0.1
0.0
0.0
4.7
10.0
0.1
02:00
03:00
04:00
Horas promedio
2.6
0.4
0.1
81.1
3.0
0.6
0.1
80.2
2.1
0.2
0.1
82.1
01:00
01:02
00:58
9814
4972
4842
0.2
0.1
0.0
83.1
3.4
0.8
0.4
74.5
3.6
0.4
0.2
78.9
2.0
0.4
0.0
84.2
0.8
0.0
0.0
88.1
01:04 01:02 01:02 00:59 00:56
4.3
0.6
0.1
71.2
1.0
0.3
0.1
90.5
1.8
0.3
0.0
84.6
2.5
0.1
0.3
78.5
3.5
0.7
0.0
78.9
2.4
0.4
0.3
81.9
01:00
00:59
00:59 00:58 01:01 01:02
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 18
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS AL TRABAJO DE LUNES A VIERNES

TOTAL
01:00
02:00
03:00
04:00
05:00
06:00
08:00
Horas promedio
Total 100%
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
0.1
0.1
0.1
0.1
0.0
0.2
0.0
99.5
0.2
0.1
0.1
0.1
0.0
0.4
0.0
99.1
0.1
0.0
0.0
0.0
0.0
0.0
0.0
99.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
100.0
0.4
0.0
0.0
0.0
0.0
0.0
0.0
99.6
0.0
0.0
0.0
0.0
0.0
0.0
0.0
99.9
0.1
0.1
0.0
0.1
0.0
0.6
0.0
99.0
0.1
0.2
0.3
0.2
0.1
0.1
0.0
98.9
0.0
0.1
0.1
0.1
0.0
0.3
0.0
99.5
0.2
0.1
0.1
0.1
0.0
0.2
0.0
99.5
0.0
0.0
0.0
0.0
0.0
0.0
0.0
99.9
0.1
0.0
0.0
0.0
0.0
0.0
0.0
99.8
0.2
0.0
0.1
0.1
0.0
0.0
0.0
99.5
0.0
0.2
0.1
0.1
0.0
0.9
0.0
98.5
03:26
03:47
02:09
---
03:30
03:22
03:00 03:30 03:16 03:40
02:30 01:55 03:45 03:49
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
C - 19
TOTAL NACIONAL
ACTIVIDADES REALIZADAS MIENTRAS ALMUERZA
TOTAL
Veo TV
Converso
Solo almuerzo
Escucho radio
Juego
Navego por internet
Estudia
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
47.9
35.1
25.1
6.0
1.2
0.5
0.1
49.6
35.2
23.1
7.6
0.6
1.0
0.1
46.1
34.9
27.2
4.2
1.9
0.0
0.1
44.8
43.1
17.3
5.6
0.2
1.6
0.0
48.6
41.2
19.8
5.4
0.5
0.5
0.0
48.5
34.5
27.3
5.3
1.3
0.6
0.0
47.5
34.7
24.6
6.6
1.5
0.5
0.1
47.0
26.0
30.7
7.0
1.4
0.1
0.6
48.4
32.8
26.3
4.8
1.6
0.6
0.0
47.4
37.2
24.0
7.0
0.8
0.5
0.2
46.5
35.3
27.3
3.0
2.0
0.0
0.1
45.5
34.4
27.1
5.9
1.7
0.0
0.0
49.4
33.3
25.4
5.6
0.7
0.8
0.0
49.8
37.7
20.0
10.4
0.4
1.3
0.3
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : Mltiple
C - 20
TOTAL NACIONAL
ACTIVIDADES REALIZADAS LOS SABADOS

TOTAL
Veo TV
Apoyo en labores del hogar
Juego
Navego por internet
Estudio / Hago tareas
Escucho la radio
Hago deporte
Uso los video juegos
Voy a clases
Trabajo
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
97.6
80.8
79.3
77.4
73.2
60.4
52.8
22.7
4.9
1.2
96.9
86.1
65.5
88.2
73.0
71.8
55.7
22.3
7.0
1.7
98.3
75.4
93.7
66.1
73.3
48.5
49.7
23.1
2.7
0.6
98.4
64.9
65.2
95.1
76.2
55.6
54.2
43.6
6.8
0.0
98.6
65.6
72.9
90.3
69.3
63.8
50.7
31.6
7.3
0.1
97.1
84.4
83.0
81.8
72.0
60.8
51.6
24.0
5.3
0.6
97.7
85.2
80.0
73.7
78.8
59.6
58.8
18.0
3.9
1.8
96.9
85.7
80.7
47.9
65.5
58.4
42.5
10.3
2.2
3.3
97.9
76.4
82.4
80.3
72.4
56.7
65.2
34.3
4.3
1.7
97.3
85.0
76.4
74.6
73.9
63.9
41.1
11.8
5.5
0.7
98.7
71.2
94.1
59.7
73.7
43.2
46.3
21.1
2.2
0.8
97.7
81.4
93.3
75.4
72.8
56.2
54.7
26.0
3.4
0.4
97.4
86.6
72.3
86.4
74.2
70.3
53.4
25.2
4.4
0.8
96.3
85.4
56.1
90.6
71.4
73.9
58.8
18.3
10.7
3.1
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : Mltiple
C - 21
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A IR A CLASES LOS SABADOS
TOTAL
01:00
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
1.2
1.5
1.0
0.4
0.9
2.2
0.9
0.1
1.0
1.4
0.9
1.0
1.2
1.9
02:00
03:00
03:30
04:00
05:00
06:00
08:00
Horas promedio
1.6
0.7
0.1
0.4
0.5
0.3
0.2
95.1
2.4
0.8
0.1
0.7
0.8
0.4
0.4
93.0
0.7
0.6
0.0
0.1
0.2
0.1
0.0
97.3
02:54
02:59
02:42
9814
4972
4842
4.7
1.6
0.0
0.0
0.0
0.1
0.0
93.2
3.5
1.4
0.0
0.8
0.1
0.4
0.0
92.7
1.2
0.5
0.0
0.4
0.8
0.0
0.3
94.7
0.9
0.5
0.0
0.3
0.5
0.6
0.2
96.1
0.7
0.4
0.5
0.1
0.2
0.0
0.0
97.8
02:11 02:50 02:44 03:11 03:15
1.0
0.5
0.1
0.5
0.5
0.4
0.3
95.7
2.1
0.8
0.0
0.3
0.4
0.2
0.1
94.5
0.4
0.5
0.0
0.1
0.3
0.0
0.0
97.8
1.2
0.7
0.0
0.0
0.0
0.3
0.0
96.6
2.2
0.3
0.0
0.2
0.3
0.2
0.0
95.6
2.8
1.4
0.3
1.3
1.4
0.6
0.9
89.3
02:53
02:54
02:43 02:42 02:45 03:09
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 22
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A ESTUDIAR O HACER LAS TAREAS LOS SABADOS
TOTAL
00:30
01:00
01:30
02:00
02:30
03:00
03:30
04:00
05:00
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
2.7
20.3
0.4
34.0
0.7
10.9
0.2
3.0
0.8
1.7
19.0
0.5
33.4
0.6
12.0
0.3
4.4
1.0
3.7
21.7
0.3
34.6
0.7
9.7
0.2
1.5
0.7
2.6
17.7
0.2
37.7
0.1
12.7
0.0
4.0
1.3
2.9
16.2
0.1
38.6
0.1
10.0
0.0
0.7
0.5
2.3
25.1
0.3
30.2
0.5
9.9
0.6
2.5
0.6
3.5
17.2
0.8
36.8
1.4
12.8
0.0
4.8
1.3
1.3
20.6
0.4
30.6
0.2
9.2
0.0
2.4
0.4
3.3
22.1
0.6
32.9
0.4
9.7
0.1
2.4
0.8
2.1
18.7
0.3
35.1
0.9
12.0
0.3
3.6
0.9
3.2
22.5
0.2
33.7
0.7
10.5
0.3
1.7
0.8
4.5
20.5
0.5
36.1
0.7
8.6
0.0
1.2
0.5
1.7
19.2
0.6
35.4
0.8
11.7
0.0
3.6
1.1
1.6
18.8
0.4
30.7
0.4
12.4
0.6
5.5
0.8
06:00
Horas promedio
0.1
26.8
0.1
27.0
0.2
26.7
01:57
02:02
01:52
9814
4972
4842
0.0
23.8
0.1
30.7
0.1
28.0
0.2
21.2
0.4
34.5
02:02 02:00 01:57 01:58 01:55
0.2
27.6
0.1
26.1
0.2
26.3
0.2
27.2
0.1
25.8
0.1
28.6
01:54
02:01
01:52 01:53 02:00 02:06
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 23
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS AL JUEGO LOS SABADOS
TOTAL
00:30
01:00
01:30
02:00
03:00
03:30
04:00
05:00
06:00
07:00
08:00
Horas promedio
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
1.4
28.4
0.2
30.8
11.4
0.1
5.1
0.9
0.8
0.1
0.1
20.7
1.1
28.3
0.1
25.5
6.5
0.0
2.8
0.5
0.5
0.0
0.1
34.5
1.7
28.4
0.2
36.3
16.5
0.3
7.6
1.3
1.2
0.2
0.1
6.3
1.4
30.4
0.2
24.0
7.6
1.3
0.3
0.0
0.0
0.0
0.0
34.8
0.4
24.5
0.1
34.9
7.5
0.0
3.8
0.5
0.8
0.0
0.4
27.1
1.2
35.7
0.0
29.6
9.8
0.0
4.4
0.8
1.1
0.2
0.0
17.0
2.2
23.1
0.2
32.3
13.3
0.0
6.5
1.3
0.7
0.1
0.1
20.0
1.0
23.9
0.3
27.5
18.0
0.6
7.6
0.8
0.6
0.0
0.1
19.3
1.9
27.2
0.1
33.5
11.9
0.0
5.0
1.4
1.2
0.1
0.2
17.6
0.9
29.4
0.2
28.3
10.9
0.3
5.3
0.4
0.5
0.1
0.0
23.6
1.4
26.9
0.3
36.5
17.2
0.2
8.0
1.4
1.6
0.3
0.1
5.9
2.2
30.5
0.1
36.0
15.4
0.3
6.9
1.0
0.5
0.1
0.0
6.7
1.4
29.7
0.1
28.2
7.3
0.0
3.9
0.8
0.5
0.0
0.2
27.7
0.6
26.4
0.1
21.8
5.3
0.0
1.3
0.1
0.4
0.0
0.0
43.9
02:06
01:55
02:14
02:09
02:03
01:50 01:54 02:05 02:10 02:08
02:20 02:05 01:57 01:50
Total 100%
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
C - 24
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS AL APOYO EN LABORES DEL HOGAR LOS SABADOS
TOTAL
00:10
00:15
00:20
00:30
01:00
01:30
02:00
03:00
04:00
05:00
06:00
Horas promedio
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
0.5
0.5
0.7
13.2
45.0
0.4
13.9
3.8
1.7
0.6
0.2
19.2
0.6
0.1
0.5
9.1
46.9
0.7
18.1
5.5
3.1
0.8
0.4
13.9
0.4
0.9
0.9
17.6
43.1
0.1
9.5
2.1
0.3
0.5
0.0
24.6
0.0
0.5
0.1
12.2
45.0
1.3
4.5
0.1
1.3
0.0
0.0
35.1
0.9
0.9
0.5
13.8
40.8
0.1
6.9
1.6
0.1
0.1
0.0
34.4
0.4
0.3
0.6
13.2
53.8
0.1
12.0
2.3
1.0
0.7
0.1
15.6
0.5
0.6
1.1
14.2
38.5
0.7
20.2
5.3
2.6
0.7
0.5
14.8
0.5
0.3
0.7
10.7
41.2
0.6
16.2
9.6
4.0
1.4
0.2
14.3
0.8
0.7
0.9
14.4
44.9
0.3
10.9
2.5
0.6
0.3
0.1
23.6
0.3
0.3
0.6
12.1
45.2
0.5
16.7
5.1
2.8
0.9
0.3
15.0
0.4
1.1
1.2
17.9
41.2
0.1
7.7
1.0
0.3
0.3
0.0
28.8
0.3
0.5
0.6
17.1
45.9
0.1
12.1
3.7
0.3
0.7
0.0
18.6
1.0
0.1
0.5
9.9
50.3
0.9
16.6
4.8
1.8
0.5
0.1
13.4
0.1
0.1
0.6
8.0
42.2
0.5
20.2
6.6
4.9
1.3
0.7
14.6
01:24
01:33
01:13
01:15
01:31
01:10 01:18 01:28 01:40
9814
4972
4842
4767
5047
2885
01:00 01:11 01:19 01:27 01:31
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 25
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A ESCUCHAR RADIO LOS SABADOS
TOTAL
00:10
00:15
00:20
00:30
01:00
01:30
02:00
03:00
04:00
05:00
06:00
08:00
Horas promedio
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
0.1
0.1
0.1
5.0
30.7
0.1
17.5
3.7
1.2
1.0
0.4
0.1
39.6
0.2
0.1
0.2
5.3
32.7
0.1
23.2
5.6
1.8
1.5
0.7
0.2
28.2
0.1
0.2
0.0
4.7
28.7
0.2
11.6
1.7
0.6
0.6
0.1
0.0
51.5
0.0
0.0
0.0
4.5
30.4
0.0
16.0
4.4
0.2
0.1
0.0
0.0
44.4
0.0
0.1
0.0
4.6
36.1
0.1
16.4
5.0
0.5
0.1
0.9
0.0
36.2
0.1
0.1
0.1
4.6
32.8
0.1
17.0
2.9
1.5
1.0
0.4
0.2
39.2
0.3
0.2
0.2
5.4
27.5
0.3
19.5
3.3
1.2
1.3
0.2
0.0
40.4
0.1
0.2
0.3
6.1
25.5
0.1
16.2
5.4
1.5
2.1
0.5
0.2
41.6
0.2
0.1
0.2
5.6
30.0
0.1
16.3
2.5
0.6
0.7
0.2
0.0
43.3
0.0
0.1
0.1
4.5
31.3
0.2
18.7
4.8
1.7
1.3
0.6
0.2
36.1
0.1
0.2
0.0
3.3
27.7
0.1
9.8
1.2
0.2
0.6
0.0
0.0
56.8
0.1
0.2
0.1
6.8
30.0
0.5
14.1
2.6
1.1
0.5
0.2
0.0
43.8
0.1
0.1
0.3
6.5
33.4
0.1
21.9
4.5
1.4
1.0
0.6
0.1
29.7
0.4
0.1
0.2
3.6
31.7
0.0
25.0
7.0
2.2
2.2
0.8
0.4
26.1
01:41
01:52
01:27
01:35
01:47
01:24 01:30 01:44 02:01
9814
4972
4842
4767
5047
2885
01:38 01:31 01:40 01:42 01:47
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 26
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A VER TELEVISION LOS SABADOS

TOTAL
00:30
01:00
01:30
02:00
02:30
03:00
03:30
04:00
04:30
05:00
06:00
07:00
08:00
Horas promedio
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
2.3
10.7
0.3
28.3
0.2
31.9
0.4
16.4
0.1
5.0
1.8
0.1
0.2
2.4
1.9
10.5
0.3
27.1
0.3
31.0
0.3
17.2
0.3
5.2
2.4
0.1
0.2
3.1
2.6
10.8
0.2
29.5
0.1
32.9
0.5
15.4
0.0
4.7
1.1
0.1
0.2
1.7
2.7
2.0
1.3
28.2
0.0
41.4
1.4
16.8
0.0
3.1
1.5
0.0
0.0
1.6
1.5
10.2
0.1
34.0
0.4
35.6
0.0
9.8
0.0
5.4
1.1
0.1
0.4
1.4
1.7
10.3
0.4
27.2
0.1
30.7
0.5
19.4
0.2
4.1
2.4
0.0
0.0
2.9
2.6
10.7
0.1
27.4
0.3
30.6
0.4
17.9
0.2
5.7
1.1
0.2
0.3
2.3
4.0
16.2
0.1
26.0
0.2
30.2
0.2
11.5
0.0
5.6
2.8
0.1
0.2
3.1
2.7
11.2
0.5
28.5
0.3
33.2
0.8
14.0
0.1
4.7
1.7
0.1
0.2
2.1
1.9
10.2
0.1
28.1
0.1
30.7
0.0
18.6
0.1
5.3
1.9
0.1
0.2
2.7
2.4
11.2
0.3
29.6
0.1
33.6
0.5
15.5
0.0
4.6
0.8
0.1
0.0
1.3
3.0
10.2
0.1
29.4
0.1
31.9
0.6
15.4
0.0
4.8
1.6
0.1
0.4
2.3
1.5
12.0
0.3
27.7
0.3
32.1
0.5
15.0
0.2
5.5
1.8
0.2
0.3
2.6
2.5
8.6
0.4
26.2
0.3
29.6
0.0
20.2
0.3
4.8
3.1
0.1
0.1
3.7
02:51
02:52
02:51
02:49
02:53
02:51 02:50 02:53 02:50
9814
4972
4842
4767
5047
2885
02:48 02:49 02:50 02:52 02:53
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 27
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A HACER DEPORTE LOS SABADOS
TOTAL
00:30
01:00
01:30
02:00
02:30
03:00
03:30
04:00
05:00
06:00
07:00
Horas promedio
GRUPO
ADOLES. NIOS
1.3
27.9
0.4
17.9
0.1
4.0
0.1
0.7
0.2
0.1
0.1
47.2
01:39
1.0
26.1
0.5
21.3
0.2
5.1
0.1
0.8
0.3
0.1
0.1
44.3
01:44
1.5
29.9
0.2
14.3
0.0
2.9
0.0
0.7
0.2
0.0
0.0
50.3
01:33
9814
4972
4842
N. S. E.
C
0.1
0.2
1.5
1.9
1.1
32.5 20.8 31.7 28.4 22.8
1.3
0.5
0.1
0.5
0.2
15.9 24.7 12.8 21.8 14.5
0.3
0.0
0.0
0.2
0.1
1.9
3.5
4.6
4.4
3.0
1.3
0.0
0.0
0.0
0.0
0.9
0.6
0.6
1.0
0.6
0.0
0.1
0.1
0.5
0.1
0.0
0.4
0.0
0.0
0.0
0.0
0.0
0.2
0.0
0.0
45.8 49.3 48.4 41.2 57.5
01:55 01:42 01:36 01:38 01:42
SEXO
MASC. FEM.
7-9
%
EDAD
10-11 12-14 15-16
1.4
30.6
0.5
24.4
0.0
6.5
0.1
1.1
0.4
0.1
0.0
34.8
01:44
1.2
25.4
0.2
11.7
0.2
1.7
0.0
0.4
0.0
0.0
0.1
58.9
01:33
1.6
1.5
1.2
0.8
28.9 31.3 25.1 27.5
0.1
0.4
0.3
0.7
12.2 17.4 19.4 23.9
0.0
0.0
0.3
0.1
2.7
3.2
5.5
4.5
0.0
0.0
0.2
0.0
0.5
0.9
0.8
0.8
0.3
0.0
0.3
0.2
0.0
0.0
0.0
0.3
0.0
0.0
0.2
0.0
53.7 45.3 46.6 41.2
01:33 01:33 01:43 01:46
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 28
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A NAVEGAR POR INTERNET LOS SABADOS
TOTAL
%
GRUPO
ADOLES. NIOS
%
N. S. E.
C
SEXO
MASC. FEM.
%
7-9
%
EDAD
10-11 12-14 15-16
%
00:15
00:30
01:00
01:30
02:00
02:30
03:00
03:30
04:00
04:30
05:00
06:00
07:00
09:00
Horas promedio
0.1
5.7
36.7
0.8
21.8
0.1
7.1
0.1
3.1
0.1
1.1
0.4
0.1
0.1
22.6
0.1
3.8
36.1
1.3
28.0
0.1
10.3
0.2
4.8
0.1
2.2
0.8
0.2
0.1
11.8
0.1
7.7
37.3
0.2
15.3
0.0
3.9
0.0
1.4
0.0
0.1
0.0
0.0
0.0
33.9
01:36
01:45
01:22
9814
4972
4842
0.0
2.8
41.3
4.0
28.7
0.0
10.3
0.1
7.6
0.0
0.2
0.0
0.0
0.0
4.9
0.0
2.1
35.6
0.5
27.8
0.0
13.7
0.0
5.2
0.4
3.7
1.2
0.0
0.0
9.7
0.0
4.8
34.3
0.5
27.4
0.0
8.1
0.2
4.4
0.0
1.3
0.5
0.2
0.2
18.2
0.1
9.9
41.8
1.1
15.5
0.0
3.8
0.0
1.1
0.0
0.2
0.1
0.0
0.0
26.3
0.2
3.7
29.7
0.1
10.1
0.6
2.9
0.0
0.2
0.0
0.1
0.0
0.0
0.0
52.1
01:54 01:52 01:45 01:29 01:19
0.1
5.3
40.2
0.7
22.1
0.2
7.5
0.0
2.6
0.1
0.9
0.4
0.0
0.1
19.7
0.1
6.2
33.3
0.9
21.5
0.0
6.8
0.1
3.7
0.0
1.3
0.4
0.1
0.0
25.4
0.1
7.5
35.3
0.3
13.6
0.0
2.2
0.0
0.4
0.0
0.1
0.0
0.0
0.0
40.3
0.1
8.0
40.0
0.1
17.9
0.0
6.3
0.0
2.8
0.0
0.1
0.0
0.0
0.0
24.6
0.1
5.7
39.9
1.1
24.6
0.0
8.5
0.1
3.5
0.0
2.1
0.6
0.0
0.2
13.6
0.1
1.3
31.0
1.7
32.6
0.3
12.7
0.3
6.6
0.3
2.2
1.1
0.3
0.0
9.4
01:36
01:36
01:20 01:24 01:39 01:53
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 29
TOTAL NACIONAL
CANTIDAD DE HORAS DIARIAS DEDICADAS A LOS VIDEO JUEGOS LOS SABADOS

TOTAL
%
GRUPO
ADOLES. NIOS
%
N. S. E.
C
SEXO
MASC. FEM.
%
7-9
%
EDAD
10-11 12-14 15-16
%
00:20
00:30
01:00
01:30
02:00
02:30
03:00
05:00
Horas promedio
0.1
3.3
13.6
0.1
4.4
0.1
1.0
0.1
77.3
0.1
2.9
12.9
0.1
4.5
0.1
1.4
0.1
77.7
0.0
3.6
14.5
0.0
4.3
0.0
0.6
0.0
76.9
01:15
01:17
01:12
9814
4972
4842
0.0
1.7
33.3
0.0
5.7
1.3
1.5
0.0
56.4
0.1
2.1
21.7
0.1
6.6
0.0
0.9
0.0
68.4
0.1
3.7
11.9
0.1
6.4
0.0
1.4
0.2
76.0
0.1
4.2
10.8
0.0
1.9
0.0
0.9
0.0
82.0
0.0
1.5
7.3
0.0
1.1
0.0
0.1
0.0
89.7
01:16 01:15 01:19 01:12 01:09
0.1
4.0
21.0
0.1
6.9
0.1
1.7
0.2
65.7
0.0
2.6
6.7
0.0
2.0
0.0
0.4
0.0
88.2
0.0
3.6
12.3
0.0
4.7
0.0
0.4
0.0
78.9
0.0
3.5
17.6
0.0
3.7
0.0
0.8
0.0
74.0
0.1
3.4
14.5
0.1
4.8
0.2
1.8
0.2
74.8
0.0
2.3
10.6
0.1
4.1
0.0
1.0
0.0
81.7
01:17
01:07
01:12 01:12 01:20 01:13
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 30
TOTAL NACIONAL
CANTIDAD DE HORAS DEDICADAS AL TRABAJO LOS SABADOS

TOTAL
01:00
02:00
03:00
04:00
05:00
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
0.2
0.1
0.2
0.1
0.2
0.1
0.1
0.4
0.2
0.3
0.3
0.1
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.1
0.0
0.0
0.0
0.0
0.2
0.1
0.0
0.1
0.0
0.3
0.2
0.5
0.1
0.1
0.1
0.3
0.2
0.4
1.1
0.2
0.2
0.2
0.1
0.2
0.2
0.1
0.2
0.1
0.1
0.4
0.1
0.0
0.0
0.0
0.1
0.1
0.0
0.1
0.1
0.1
0.1
0.1
0.2
0.1
0.1
0.2
0.8
0.2
0.5
06:00
08:00
12:00
Horas promedio
0.1
0.2
0.1
98.8
0.2
0.2
0.1
98.3
0.0
0.1
0.0
99.4
04:27
04:46
03:16
9814
4972
4842
0.0
0.0
0.0
100.0
0.0
0.0
0.0
99.9
0.0
0.2
0.0
99.4
0.3
0.3
0.0
98.2
0.3
0.2
0.6
96.7
04:00 02:00 04:03 04:20 04:55
0.2
0.3
0.1
98.3
0.1
0.0
0.0
99.3
0.0
0.2
0.0
99.2
0.1
0.0
0.0
99.6
0.1
0.1
0.0
99.2
0.4
0.5
0.3
96.9
04:23
04:34
03:08 03:22 04:10 05:07
4767
5047
2885
Total 100%
215
994
2853
3511
2241
1957
2921
2051
C - 31
TOTAL NACIONAL
PREFERENCIA DE CANALES NACIONALES O INTERNACIONALES

TOTAL
Internacionales
Nacionales
No sabe / no opina
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
68.8
31.1
0.1
67.9
31.9
0.2
69.8
30.2
0.0
83.5
15.2
1.3
82.3
17.6
0.1
66.2
33.8
0.0
58.1
41.9
0.0
69.9
30.0
0.1
71.3
28.7
0.0
66.5
33.4
0.2
74.5
25.5
0.0
63.0
37.0
0.0
66.4
33.6
0.0
70.0
29.6
0.4
4952
2549
2403
212
913
1997
1389
441
2464
2488
1433
970
1496
1053
Total : 100%
Base: Entrevistados que tienen televisin pagada
C - 32
TOTAL NACIONAL
RAZONES POR LAS QUE SE PREFIERE LOS CANALES NACIONALES
TOTAL
Entretiene / divierte / alegra

Por los programas concursos
Son chistosos / graciosos / hacen rer
Por los dibujos animados
Por la variedad de programas
Por las noticias
Por su programacin
Hay ms canales
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
75.9
55.6
53.5
26.3
16.9
12.3
10.4
0.8
74.1
57.2
54.7
16.0
21.3
17.0
11.7
0.8
77.9
53.7
52.1
38.0
11.9
7.0
8.9
0.8
69.4
58.3
46.1
18.1
35.0
19.3
10.5
0.0
79.1
69.0
48.4
13.2
14.3
10.4
17.1
0.2
79.3
56.7
60.9
30.9
18.9
15.3
10.4
1.4
72.0
49.0
45.5
28.3
14.3
9.0
7.7
0.1
65.9
56.9
56.4
5.6
10.5
7.4
12.4
0.9
75.6
52.3
56.4
26.6
15.5
12.3
11.9
0.9
76.1
58.2
51.2
26.1
18.0
12.3
9.2
0.7
80.0
50.5
52.8
40.6
12.8
7.7
9.8
1.5
75.9
57.0
51.4
35.4
11.0
6.3
7.9
0.0
75.6
57.3
57.2
19.7
18.5
15.4
9.9
1.2
71.7
57.0
50.8
10.3
25.6
19.6
14.6
0.1
1674
912
762
44
238
665
558
169
794
880
415
347
556
356
Total : Mltiple
Base: Entrevistados que tienen televisin pagada y

prefieren canales nacionales
C - 33
TOTAL NACIONAL
RAZONES POR LAS QUE SE PREFIERE LOS CANALES INTERNACIONALES
TOTAL
GRUPO
N. S. E.
SEXO
EDAD
TOTAL
Por la variedad de programas

Por los dibujos animados
Hay ms canales
Entretiene / divierte / alegra
Por su programacin
Chistosos / graciosos / hacen rer
Por los programas concursos
Por las noticias
Por los deportes
Son educativos / culturales
ADOLES.
NIOS
MASC.
FEM.
7-9
10-11 12-14 15-16
56.5
41.7
32.6
32.1
14.1
11.6
5.9
2.9
0.4
0.3
68.8
17.3
38.9
31.7
21.2
10.3
7.5
3.9
0.8
0.6
43.7
67.1
26.1
32.6
6.6
13.0
4.2
1.9
0.0
0.0
71.5
35.5
25.2
25.4
23.9
8.4
6.5
0.4
1.6
0.0
61.6
45.2
34.4
24.9
14.8
9.3
4.8
2.4
0.1
0.0
52.7
40.1
34.2
38.0
12.0
13.2
7.4
3.6
0.0
0.4
50.4
42.3
31.7
37.1
12.7
14.0
4.2
2.8
1.1
0.6
64.6
43.7
26.7
9.4
18.0
4.7
5.5
4.1
0.0
0.0
54.9
42.0
33.2
33.5
13.9
12.4
5.3
3.1
0.8
0.6
58.1
41.4
32.0
30.8
14.2
10.9
6.4
2.7
0.0
0.1
38.0
73.8
23.2
32.9
5.0
13.7
4.1
1.1
0.0
0.0
53.6
55.4
31.1
32.0
9.3
11.8
4.2
3.2
0.0
0.1
69.0
20.4
36.6
28.7
22.0
7.7
6.9
3.2
0.4
0.5
68.4
13.3
42.0
35.6
20.2
13.5
8.4
4.8
1.2
0.7
3267
1629
1638
167
672
1331
827
270
1663
1604
1016
622
938
691
Total : Mltiple
Base: Entrevistados que tienen televisin pagada y

prefieren canales internacionales
C - 34
TOTAL NACIONAL
ACTIVIDADES REALIZADAS AL NAVEGAR POR INTERNET
TOTAL
Buscar informacin para mis tareas

Chatear y usar redes sociales (FB, Twitter)
Jugar en internet / red
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
77.1
68.7
40.1
80.7
84.3
27.4
72.3
47.6
57.3
88.0
77.6
37.9
77.0
77.7
38.1
80.1
68.2
40.5
73.1
64.5
43.2
71.1
61.3
33.5
75.5
66.6
47.8
78.7
70.9
32.4
70.7
37.7
60.6
74.1
59.5
53.3
80.4
80.3
29.6
81.0
89.7
24.6
Descargar msica, fotos, videos

Ver videos en lnea
Enviar o recibir e-mails
Escuchar radio por internet
Ver TV por internet
Leer noticias
Escuchar msica
28.2
18.6
9.1
5.5
4.4
4.1
0.4
37.9
19.9
13.7
6.7
5.6
5.4
0.5
15.0
17.0
2.7
3.9
2.8
2.3
0.2
44.0
34.6
17.0
7.7
11.9
12.6
0.2
32.3
21.3
7.6
5.8
2.6
5.0
0.1
30.9
17.7
8.3
6.5
4.9
3.5
0.3
23.1
17.5
9.3
3.6
3.1
3.4
0.8
15.7
10.8
9.8
5.9
5.9
1.8
0.2
26.2
17.5
9.3
4.6
4.7
4.1
0.1
30.2
19.8
8.8
6.5
4.1
4.0
0.7
10.9
14.0
1.5
3.6
2.4
1.6
0.1
20.1
20.6
4.1
4.2
3.3
3.1
0.4
31.3
17.4
11.9
6.5
5.4
5.2
0.6
46.7
23.2
16.2
7.1
5.8
5.7
0.5
7416
4492
2924
206
930
2361
2568
1351
3785
3631
1509
1415
2549
1943
Total : Mltiple
Base: Entrevistados que navegan por internet
C - 35
TOTAL NACIONAL
OTRAS FORMAS DE VER TELEVISION

TOTAL
Youtube por internet

Sitios de canales por internet
Telfono Celular
Ninguna
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
10.5
4.9
1.4
85.9
14.8
7.5
2.1
80.0
5.9
2.2
0.7
92.1
27.6
12.8
2.8
61.8
13.8
6.6
1.6
82.4
9.4
4.5
1.1
88.0
9.3
3.7
1.6
87.1
5.1
3.8
0.9
91.1
9.4
4.8
1.4
86.8
11.5
5.0
1.5
85.1
4.9
1.5
0.5
93.9
7.3
3.3
1.1
89.5
13.8
7.1
1.8
82.0
16.3
8.2
2.5
77.3
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : Mltiple
C - 36
TOTAL NACIONAL
RAZONES POR LAS QUE HA VISTO TELEVISION POR OTROS MEDIOS
TOTAL
Te perdiste un captulo o programa que te gusta

Puedes ver los programas en el momento que
quieras
Puedes ver los programas en el lugar que quieras
No te dejan ver los programas y de esta forma los
puedes ver
No lo pudo ver en el cable
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
71.4
71.9
70.2
75.0
72.4
72.7
66.6
75.6
69.9
72.7
68.5
71.7
72.2
71.5
39.2
19.0
41.2
18.1
33.9
21.3
26.0
25.3
56.9
28.5
40.1
12.9
32.0
19.3
38.6
5.8
39.8
23.6
38.7
15.1
28.3
24.1
38.6
18.9
40.6
15.5
41.8
20.9
6.9
0.7
6.1
0.8
9.1
0.3
9.4
0.0
3.3
0.2
7.8
1.7
5.5
0.3
14.7
0.0
5.4
1.4
8.2
0.1
14.3
0.2
4.7
0.5
8.0
1.4
4.0
0.1
1351
985
366
69
190
487
435
170
672
679
162
204
524
461
Total : Mltiple
Base: Entrevistados que ven televisin de otras

formas
C - 37
TOTAL NACIONAL
USO DE FACEBOOK PARA OPINAR SOBRE PROGRAMAS DE TELEVISIN
TOTAL
Si
No
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
16.3
83.7
24.5
75.5
7.6
92.4
22.7
77.3
19.9
80.1
14.9
85.1
17.2
82.8
10.1
89.9
14.4
85.6
18.0
82.0
3.8
96.2
13.1
86.9
23.4
76.6
26.1
73.9
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 38
TOTAL NACIONAL
USO DE TWITTER PARA OPINAR SOBRE PROGRAMAS DE TELEVISIN

TOTAL
Si
No
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
3.4
96.6
5.3
94.7
1.5
98.5
8.7
91.3
6.3
93.7
2.7
97.3
2.8
97.2
1.7
98.3
3.1
96.9
3.7
96.3
0.7
99.3
2.5
97.5
4.1
95.9
7.0
93.0
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 39
TOTAL NACIONAL
OTRAS FORMAS DE ESCUCHAR RADIO
TOTAL
Telfono Celular
Youtube por internet
Sitios de emisoras de radio por internet
Ninguna
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
14.3
6.6
3.2
78.9
22.6
9.0
4.8
68.1
5.5
4.1
1.4
90.2
25.1
19.0
4.8
57.8
21.4
5.7
2.9
73.3
13.6
5.6
3.6
80.3
10.9
6.9
1.9
82.1
11.1
5.2
5.1
82.5
13.0
6.3
2.8
80.7
15.5
6.9
3.5
77.3
4.0
2.5
1.0
93.0
7.8
6.4
2.0
86.1
20.1
8.3
4.3
71.5
26.0
10.1
5.5
63.6
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : Mltiple
C - 40
TOTAL NACIONAL
PERSONA QUE ELIGE EL CANAL DE TELEVISIN QUE VES

TOTAL
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
Yo mismo
Mis padres
Mis hermanos
Otros familiares
84.3
11.4
3.5
0.7
90.3
6.6
2.4
0.8
78.0
16.5
4.8
0.7
95.5
1.8
2.7
0.0
93.1
5.6
1.2
0.1
88.0
8.3
3.0
0.8
77.7
15.7
5.5
1.0
73.4
21.7
3.6
1.0
85.3
11.0
3.2
0.5
83.3
11.9
3.9
0.9
76.3
17.4
5.7
0.6
80.6
15.1
3.5
0.8
89.7
7.0
2.6
0.8
91.1
6.0
2.0
0.8
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
Base: Entrevistados que ven televisin
C - 41
TOTAL NACIONAL
PERSONAS CON LAS QUE VE TELEVISIN
TOTAL
Con mis padres

Solo
Con mis hermanos
Con otros familiares
Con amigos
Los que estn en casa
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
57.3
55.0
54.9
7.4
1.7
0.1
55.5
58.0
54.1
7.2
2.0
0.1
59.1
51.9
55.8
7.6
1.3
0.0
64.6
61.1
54.9
6.2
9.4
0.0
57.2
71.6
47.0
7.7
2.4
0.4
56.8
55.8
50.4
7.2
1.0
0.0
54.5
45.7
63.6
8.2
1.0
0.0
63.8
52.3
56.3
5.7
1.6
0.0
54.6
58.0
54.3
7.4
1.9
0.1
59.9
52.2
55.5
7.4
1.5
0.0
59.4
50.7
54.6
7.2
1.3
0.0
58.7
53.7
57.5
8.2
1.4
0.0
57.1
58.7
53.1
5.9
2.1
0.2
53.4
57.1
55.4
8.9
1.9
0.0
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : Mltiple
C - 42
TOTAL NACIONAL
TIPO DE PROGRAMA DE TELEVISIN QUE TE GUSTA VER SOLO

TOTAL
VER SOLO
Infantiles
Entretenimiento, concursos
Series / miniseries / telenovelas
Pelculas
Deportes
Noticiero
Farndula
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
52.6
45.5
33.9
27.4
16.7
11.1
9.8
30.4
52.9
43.0
34.7
24.0
16.4
13.8
77.2
37.4
23.7
19.2
8.6
5.3
5.4
52.3
30.3
35.5
34.6
8.7
7.0
4.6
54.6
39.2
34.7
29.0
16.6
8.2
3.9
52.2
47.2
33.1
31.0
18.7
12.0
12.9
51.8
49.0
35.0
24.4
16.8
12.9
11.2
53.1
46.5
31.4
19.0
13.3
9.7
7.7
53.5
42.4
29.1
29.6
28.3
12.7
6.3
51.7
48.6
38.5
25.1
5.3
9.6
13.3
84.8
29.0
19.5
17.5
6.3
4.2
3.6
66.5
49.1
29.6
21.6
12.0
6.9
8.0
36.6
55.0
42.7
30.8
23.5
13.7
11.6
22.0
50.0
43.4
40.0
24.6
20.0
16.8
7945
4030
3915
180
844
2301
2806
1814
3906
4039
2326
1589
2365
1665
Total : Mltiple
Base: Entrevistados que respondieron
C - 43
TOTAL NACIONAL
TIPO DE PROGRAMA DE TELEVISIN QUE TE GUSTA VER EN FAMILIA
TOTAL
VER EN FAMILIA
Entretenimiento, concursos
Series / miniseries / telenovelas
Pelculas
Infantiles
Noticiero
Deportes
Farndula
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
69.4
66.1
56.8
37.6
36.4
29.4
21.0
69.1
69.6
61.2
28.0
48.1
31.9
25.1
69.6
62.6
52.3
47.2
24.5
26.8
16.8
71.9
65.9
73.6
41.0
48.4
30.8
21.9
68.2
57.9
54.1
34.5
26.1
21.0
11.0
66.6
68.9
57.8
37.7
32.1
28.1
21.5
72.2
67.9
60.7
40.3
45.3
37.8
28.3
70.5
64.0
39.6
32.2
33.6
21.0
12.4
66.3
61.0
57.3
35.7
36.7
39.3
17.7
72.2
70.9
56.3
39.3
36.1
20.0
24.1
68.1
58.4
50.2
51.0
19.3
22.9
14.2
71.8
68.8
55.5
41.5
32.1
32.7
20.5
69.1
69.7
60.2
29.6
43.1
31.3
25.3
69.1
69.5
62.6
25.9
55.0
32.7
24.9
9422
4741
4681
207
940
2728
3362
2185
4569
4853
2788
1893
2799
1942
Total : Mltiple
C - 44
TOTAL NACIONAL
CANTIDAD DE PROGRAMAS QUE VEN AL DIA
TOTAL
1 programa
2 programas
3 programas
4 programas
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
4.0
24.1
47.1
13.1
3.9
23.2
47.2
14.1
4.1
24.9
47.1
12.0
4.0
18.6
49.6
15.4
2.7
19.9
54.2
12.5
3.8
23.8
45.7
13.1
4.9
26.1
43.1
14.1
4.2
27.6
51.6
10.0
4.4
20.9
47.3
13.9
3.6
27.1
46.9
12.3
4.5
26.7
47.8
11.9
3.5
22.4
46.0
12.1
3.7
23.0
48.2
12.7
4.2
23.5
45.8
16.0
5 programas
6 programas
7 programas
8 programas
9 programas
10 programas
7.1
2.3
0.9
0.8
0.2
0.5
7.0
2.1
1.3
0.7
0.3
0.2
7.2
2.5
0.5
0.9
0.2
0.7
5.9
2.6
2.6
1.3
0.0
0.0
5.3
1.4
2.0
0.4
1.2
0.4
8.5
3.1
0.6
1.1
0.0
0.3
7.4
2.2
0.6
0.7
0.1
0.9
4.7
1.1
0.5
0.1
0.1
0.1
8.6
2.5
1.1
0.5
0.3
0.6
5.7
2.1
0.8
1.1
0.2
0.3
6.3
1.8
0.3
0.1
0.0
0.7
8.5
3.6
0.7
2.0
0.4
0.8
8.1
1.7
1.3
0.8
0.2
0.4
5.5
2.6
1.4
0.6
0.3
0.1
Cantidad promedio
3.1
3.2
3.1
3.3
3.2
3.2
3.1
2.9
3.2
3.1
3.0
3.3
3.2
3.1
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 45
TOTAL NACIONAL
RAZON POR LA QUE SE ELIGE VER TELEVISION

TOTAL
Me relaja / entretiene
No tengo nada que hacer
Me sirve de compaa
Lo orienta / educa
Total : 100%
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
71.5
17.3
11.1
0.1
71.5
16.6
11.8
0.2
71.5
18.1
10.4
0.0
66.3
14.6
17.8
1.3
63.6
25.9
10.5
0.0
72.3
15.2
12.4
0.0
75.0
15.8
9.2
0.0
72.4
17.1
10.4
0.0
71.3
16.5
12.0
0.2
71.6
18.1
10.3
0.0
72.6
17.9
9.6
0.0
69.9
18.4
11.7
0.0
73.3
15.3
11.5
0.0
69.0
18.4
12.3
0.3
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
C - 46
TOTAL NACIONAL
FRECUENCIA CON LA QUE SE COMENTA / CONVERSA LO QUE SE VE EN TELEVISIN

TOTAL
Nunca
A veces
Varias veces
Siempre
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
19.6
60.2
14.8
5.3
20.7
59.4
15.1
4.8
18.5
61.1
14.6
5.8
18.7
57.1
17.0
7.1
25.3
56.1
12.9
5.7
20.0
63.1
12.6
4.3
14.7
60.9
19.2
5.2
24.5
56.4
11.7
7.4
20.7
59.9
14.1
5.3
18.6
60.6
15.5
5.4
19.1
60.3
14.5
6.1
17.6
62.3
14.6
5.5
20.3
60.3
14.4
4.9
21.2
58.1
16.0
4.7
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 47
TOTAL NACIONAL
PERSONA CON LA QUE SE COMENTA LO QUE SE VE EN TELEVISIN
TOTAL
Amigos
Padres
Hermanos
Otros familiares
Novio / enamorado
Profesores
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
51.0
40.8
36.5
7.4
0.4
0.1
57.4
34.3
35.6
7.8
0.3
0.0
44.5
47.3
37.3
7.0
0.5
0.2
52.9
50.0
32.7
3.7
0.0
0.0
57.4
36.3
31.8
9.6
0.1
0.0
46.6
45.3
34.0
7.7
0.9
0.0
55.2
35.8
39.7
7.5
0.1
0.3
42.8
42.8
43.0
4.5
0.2
0.1
52.3
37.3
36.6
6.3
0.4
0.0
49.8
43.9
36.3
8.4
0.4
0.2
40.6
49.7
37.4
7.1
0.3
0.3
50.1
43.9
37.2
6.8
0.8
0.0
56.7
36.7
36.7
6.0
0.1
0.0
58.3
31.0
34.2
10.3
0.5
0.0
7653
3891
3762
177
785
2224
2744
1723
3630
4023
2228
1534
2279
1612
Total : Mltiple
Base: Entrevistados que comentan/conversan lo

que ven en TV
C - 48
TOTAL NACIONAL
ACCION QUE REALIZA CUANDO APARECEN LOS COMERCIALES EN LA TELEVISIN O EN LA RADIO

TOTAL
Cambio de canal / emisora

Lo veo / escucho
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
57.8
24.4
60.1
21.0
55.3
28.0
60.8
22.6
68.0
13.8
58.6
24.2
50.9
30.3
58.7
24.5
59.1
23.6
56.5
25.3
56.0
28.2
54.4
27.7
60.0
22.9
60.3
18.5
No cambio de canal / emisora, pero no le tomo

importancia
Hago otras cosas
Lo apago
No ve TV
9.6
7.3
0.9
0.1
10.3
7.4
1.0
0.1
8.7
7.2
0.8
0.0
8.9
6.4
1.3
0.0
8.8
8.0
1.4
0.0
10.4
6.2
0.4
0.2
8.4
9.3
1.1
0.0
11.5
4.6
0.7
0.0
9.0
7.1
1.1
0.1
10.0
7.5
0.7
0.0
7.7
7.5
0.7
0.0
10.2
6.8
0.9
0.0
9.1
6.9
1.1
0.0
12.0
8.1
0.8
0.3
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 49
TOTAL NACIONAL
COMPRA O DESEA COMPRAR ALGO AL VER LOS COMERCIALES EN LA TELEVISIN / RADIO

TOTAL
S, lo compr
Lo comprar en algn momento
Si, lo desee
No, no me interes
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
17.4
15.5
20.6
46.6
19.7
15.1
16.9
48.3
14.9
16.0
24.4
44.8
26.8
16.9
18.2
38.1
29.4
15.2
14.2
41.3
14.4
11.4
19.9
54.3
13.2
19.9
26.2
40.8
17.6
16.5
17.2
48.7
16.8
15.9
19.8
47.5
17.9
15.1
21.3
45.7
14.2
15.7
25.1
44.9
15.9
16.3
23.2
44.5
19.1
14.7
18.1
48.1
20.6
15.5
15.4
48.5
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 50
TOTAL NACIONAL
PRESENCIA DE REGLAS O CONDICIONES PARA VER TELEVISIN EN CASA

TOTAL
Si han puesto reglas o condiciones

No han puesto reglas o condiciones
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
71.6
28.4
59.3
40.7
84.4
15.6
71.1
28.9
70.2
29.8
67.6
32.4
73.9
26.1
80.0
20.0
70.2
29.8
72.9
27.1
84.8
15.2
83.9
16.1
69.1
30.9
45.9
54.1
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 51
TOTAL NACIONAL
TIPOS DE REGLAS O CONTROLES PARA VER TELEVISIN EN CASA
TOTAL
Ver TV luego de terminar las tareas
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
80.3
73.8
85.1
79.3
85.0
81.4
79.0
75.4
80.2
80.4
86.9
82.4
76.4
68.5
Ver TV hasta cierta hora

Ver TV cierta cantidad de horas
Ver solo ciertos programas
Ver solo ciertos canales
Tener buenas notas / buen rendimiento
24.0
19.6
15.8
2.7
0.1
26.8
22.0
14.7
2.7
0.1
22.0
17.8
16.6
2.7
0.0
14.4
30.5
15.4
7.7
0.0
18.7
14.6
10.4
1.2
0.0
20.7
17.6
14.7
3.2
0.1
30.7
24.5
22.9
2.6
0.0
25.8
14.6
7.3
1.7
0.1
24.3
21.2
15.1
3.4
0.1
23.7
18.1
16.5
2.2
0.0
21.2
18.6
13.7
2.9
0.0
23.0
16.6
20.9
2.5
0.0
26.0
22.0
15.2
3.1
0.1
28.3
22.1
13.6
2.1
0.1
7433
3247
4186
166
765
2191
2642
1669
3570
3863
2535
1651
2118
1129
Total Mltiple
Base: Entrevistados que tienen reglas o

condiciones para ver TV
C - 52
TOTAL NACIONAL
HORA LIMITE PERMITIDA PARA VER TELEVISIN
TOTAL
11:00:00 a. m.
04:00:00 p. m.
05:00:00 p. m.
06:00:00 p. m.
06:30:00 p. m.
07:00:00 p. m.
07:30:00 p. m.
08:00:00 p. m.
08:30:00 p. m.
09:00:00 p. m.
09:30:00 p. m.
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
0.1
0.2
0.3
0.8
0.1
2.5
0.1
13.8
1.2
32.4
1.3
0.0
0.0
0.0
0.5
0.0
1.0
0.0
7.1
0.7
22.7
1.4
0.1
0.3
0.5
1.2
0.2
4.1
0.2
20.8
1.7
42.6
1.1
0.0
0.0
0.0
0.0
0.0
4.0
0.0
14.1
0.3
33.6
1.5
0.0
0.0
0.4
0.1
0.4
2.1
0.0
13.9
1.1
36.3
1.7
0.2
0.0
0.4
0.4
0.0
1.8
0.2
13.2
1.0
30.6
0.8
0.0
0.4
0.0
1.5
0.0
3.3
0.1
12.9
1.6
32.0
1.8
0.0
0.1
0.2
1.6
0.0
2.6
0.2
17.8
1.4
33.5
0.5
0.0
0.0
0.3
1.2
0.0
2.4
0.2
13.9
0.9
31.7
1.3
0.1
0.3
0.2
0.5
0.1
2.6
0.1
13.7
1.4
33.1
1.2
0.2
0.1
0.8
1.5
0.1
5.3
0.1
24.2
2.0
45.0
1.2
0.0
0.7
0.1
0.6
0.4
2.3
0.4
15.8
1.3
39.1
1.1
0.0
0.0
0.0
0.6
0.0
1.3
0.0
9.9
0.8
28.2
2.2
0.0
0.0
0.0
0.4
0.0
0.7
0.0
3.2
0.6
15.2
0.3
10:00:00 p. m.
10:30:00 p. m.
11:00:00 p. m.
11:30:00 p. m.
12:00:00 a. m.
01:00:00 a. m.
02:00:00 a. m.
03:00:00 a. m.
30.3
0.8
9.4
0.3
4.5
1.3
0.4
0.2
38.0
0.9
15.8
0.4
7.6
2.5
0.9
0.4
22.3
0.6
2.7
0.1
1.3
0.1
0.0
0.0
25.8
0.1
15.1
0.0
4.1
0.1
1.4
0.0
26.4
1.0
9.3
0.8
4.7
1.4
0.4
0.0
32.7
0.8
10.0
0.3
5.3
1.4
0.4
0.2
31.0
0.8
8.4
0.1
4.4
1.0
0.5
0.4
28.3
0.7
8.1
0.1
2.0
2.3
0.0
0.0
28.9
0.8
10.6
0.4
4.7
1.7
0.5
0.3
31.6
0.7
8.3
0.1
4.3
1.0
0.4
0.1
15.6
0.4
2.4
0.0
0.7
0.2
0.0
0.0
32.0
0.8
3.1
0.3
2.1
0.0
0.0
0.0
38.1
0.9
11.0
0.6
4.9
0.9
0.5
0.0
37.8
0.9
22.4
0.1
11.3
4.6
1.4
0.9
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 53
TOTAL NACIONAL
LOS PADRES O EL ADULTO A CARGO INDICAN LOS PROGRAMAS DE TELEVISIN QUE SE PUEDEN VER O QUE
NO SE PUEDEN VER
TOTAL
S, siempre
A veces
No, nunca
Total : 100%
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
45.4
36.2
18.4
31.8
41.4
26.8
59.6
30.8
9.6
46.3
27.8
25.9
46.4
32.0
21.6
46.0
36.6
17.4
43.7
40.8
15.5
46.6
31.7
21.7
44.5
36.0
19.4
46.2
36.4
17.4
65.9
25.6
8.5
50.4
38.3
11.3
37.9
41.3
20.8
23.5
41.6
34.9
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
C - 54
TOTAL NACIONAL
TUS PADRES O EL ADULTO A CARGO ESTAN ATENTOS PARA QUE NO VEAS ALGUNOS PROGRAMAS DE
TELEVISIN
TOTAL
S, siempre
A veces
No, nunca
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
44.5
41.3
14.2
30.8
47.6
21.6
58.8
34.8
6.4
51.1
32.0
16.9
45.9
35.4
18.8
47.0
41.8
11.2
39.8
47.5
12.7
44.9
35.2
19.9
42.6
41.8
15.6
46.3
40.9
12.8
64.7
30.1
5.2
50.3
41.6
8.1
35.9
47.0
17.1
23.7
48.4
27.8
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 55
TOTAL NACIONAL
TU DEJAS DE VER LOS PROGRAMAS DE TELEVISIN QUE TE DICEN QUE NO PUEDES VER
TOTAL
S, siempre
A veces
No, nunca
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
58.8
31.3
9.9
44.1
41.2
14.7
74.1
21.0
4.9
57.6
32.8
9.7
57.7
33.8
8.5
60.8
30.0
9.2
55.1
34.1
10.8
64.1
24.2
11.7
55.9
32.4
11.7
61.5
30.4
8.2
77.7
18.1
4.2
68.7
25.3
6.0
50.4
38.7
10.9
35.5
44.7
19.8
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 56
TOTAL NACIONAL
TUS PADRES O EL ADULTO A CARGO TE DICEN CUNTAS HORAS DEBES VER TELEVISIN DURANTE EL DA O
PUEDES VER TODAS LAS HORAS QUE QUIERAS
TOTAL
Me dicen cuntas horas puedo ver

Puedo ver todas las horas que quiero
Total : 100%
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
78.7
21.3
66.2
33.8
91.7
8.3
76.1
23.9
73.2
26.8
80.1
19.9
80.8
19.2
76.8
23.2
77.6
22.4
79.7
20.3
93.3
6.7
89.2
10.8
75.2
24.8
53.9
46.1
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
C - 57
TOTAL NACIONAL
TU VES LA CANTIDAD DE HORAS QUE TE PERMITEN O VES MS TIEMPO
TOTAL
Ve la cantidad de horas permitida

Ve ms tiempo del permitido
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
79.3
20.7
69.5
30.5
86.7
13.3
83.0
17.0
86.8
13.2
83.0
17.0
70.3
29.7
81.4
18.6
78.9
21.1
79.7
20.3
88.2
11.8
84.4
15.6
72.5
27.5
63.8
36.2
7979
3578
4401
166
805
2361
2830
1817
3862
4117
2666
1735
2306
1272
Total : 100%
Base: Entrevistados que ven una cantidad de

horas permitida
C - 58
TOTAL NACIONAL
TUS PADRES O EL ADULTO A CARGO TE DICEN QUE PUEDES VER TELEVISIN HASTA LAS 10 DE LA NOCHE
SOLAMENTE
TOTAL
S, siempre
A veces
No, nunca
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
31.1
43.2
25.7
25.6
45.5
28.9
36.8
40.8
22.4
29.9
37.1
33.1
25.8
44.1
30.1
32.0
43.0
25.0
33.8
45.4
20.8
28.4
39.1
32.5
30.8
43.6
25.7
31.3
42.9
25.8
38.2
37.5
24.3
34.8
45.6
19.6
29.4
45.9
24.7
20.3
45.0
34.7
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 59
TOTAL NACIONAL
TU VES TELEVISIN DESPUS DE LAS 10 DE LA NOCHE
TOTAL
S, siempre
A veces
No, nunca
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
11.1
43.2
45.8
12.1
54.6
33.2
10.1
32.2
57.8
12.1
52.3
35.6
9.1
38.0
52.9
13.0
43.4
43.6
11.9
47.3
40.8
4.2
32.6
63.2
11.6
42.7
45.7
10.6
43.6
45.8
11.8
26.1
62.1
7.7
40.5
51.8
11.3
50.3
38.4
13.5
61.4
25.1
Total : 100%
Base: Entrevistados que tienen permitido ver

televisin hasta las 10 de la noche
6746
3442
3304
154
703
2063
2452
1374
3252
3494
1940
1364
2077
1365
C - 60
TOTAL NACIONAL
CUNTO SABEN TUS PADRES O EL ADULTO A CARGO DE LO QUE VES EN TELEVISIN
TOTAL
Saben todo lo que veo

Saben casi todo lo que veo
Saben poco de lo que veo
No saben nada de lo que veo
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
52.6
28.9
17.0
1.5
40.3
32.7
24.9
2.2
65.5
24.9
8.8
0.7
61.1
25.9
10.4
2.6
48.2
29.8
20.5
1.4
56.8
27.9
14.5
0.7
47.6
31.1
19.6
1.7
55.7
26.0
15.7
2.7
48.8
30.6
19.1
1.5
56.2
27.3
15.0
1.5
70.9
21.8
6.8
0.5
57.7
29.5
11.8
1.1
44.7
31.6
22.1
1.7
34.2
34.3
28.7
2.8
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 61
TOTAL NACIONAL
QU HACES CUANDO QUIERES VER ALGN PROGRAMA DE TELEVISIN QUE NO EST PERMITIDO QUE LO
VEAS
TOTAL
No lo veo
Lo veo en el televisor sin que se den cuenta
Lo veo en algn portal de internet
Lo veo en mi celular
Lo veo en otra casa
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
72.3
22.1
5.0
0.8
0.2
58.8
31.6
8.8
1.3
0.2
86.4
12.2
1.1
0.3
0.2
73.5
17.5
7.9
2.6
0.0
65.4
26.5
7.2
1.4
0.0
74.0
20.6
5.6
0.5
0.1
74.5
21.1
3.4
0.8
0.3
70.5
25.0
3.6
0.4
0.6
69.8
25.0
4.6
0.9
0.2
74.7
19.3
5.4
0.8
0.2
88.6
10.5
0.8
0.1
0.1
83.3
14.5
1.6
0.5
0.4
66.4
25.0
7.6
1.5
0.3
48.6
40.5
10.4
1.2
0.1
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : Mltiple
C - 62
TOTAL NACIONAL
TIPO DE PROGRAMAS PREFERIDOS PARA ESCUCHAR EN LA RADIO
TOTAL
Msica
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
97.8
97.9
97.6
99.9
97.8
98.0
97.2
97.9
97.6
97.9
97.5
97.7
98.4
97.3
Programas donde conversan y hacen chistes

Deportes
Noticiero
Programas concurso
Entrevistas
Relatos de cuento
20.0
8.1
6.7
5.4
3.9
2.7
23.3
9.7
7.9
5.1
5.2
2.4
15.1
5.7
4.9
5.8
1.9
3.1
20.9
6.8
8.6
1.7
3.4
5.0
24.9
5.9
5.6
5.4
2.7
0.7
19.4
9.7
6.8
5.6
5.6
3.9
17.5
8.1
6.7
6.8
3.3
2.5
21.2
6.4
6.7
2.6
2.1
1.2
19.3
15.4
8.4
6.0
4.1
2.5
20.6
1.9
5.2
4.9
3.7
2.9
13.0
4.1
3.4
5.8
0.3
2.7
17.6
7.5
6.7
5.8
3.8
3.6
22.8
8.6
5.7
5.3
3.5
2.3
24.0
11.2
10.7
4.9
7.5
2.6
7202
4173
3029
161
745
2086
2560
1650
3404
3798
1629
1400
2386
1787
Total : Mltiple
C - 63
TOTAL NACIONAL
FRECUENCIA CON LA QUE ACOSTUMBRA COMENTAR / CONVERSAR LO QUE ESCUCHA EN RADIO
TOTAL
Nunca
A veces
Varias veces
Siempre
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
38.9
53.7
5.1
2.4
36.9
55.5
5.3
2.4
41.8
51.0
4.8
2.4
31.7
56.2
10.3
1.8
42.8
50.3
5.1
1.8
43.7
49.2
4.7
2.5
30.2
61.9
5.2
2.6
45.3
49.1
3.3
2.4
40.2
51.7
5.9
2.3
37.8
55.3
4.4
2.5
41.5
51.8
4.3
2.4
42.2
50.0
5.4
2.4
38.4
55.3
4.7
1.5
35.0
55.7
5.9
3.4
7203
4177
3026
161
745
2089
2555
1653
3406
3797
1627
1399
2389
1788
Total : 100%
C - 64
TOTAL NACIONAL
QU ES LO QUE MS PREFIERES DE LO QUE VES EN LOS PROGRAMAS DE LA TELEVISIN NACIONAL
TOTAL
Los concursos
Los dibujos animados
Las miniseries
Programas de entretenimiento
Las competencias
Las novelas
Noticieros
Programas cmicos
Las pelculas
Los deportes
Programas de espectculo / farndula
Programas de investigacin / documentales /
reportajes
Programas culturales / educativos
Los juegos
Otros
No sabe / no opina
Nada / Ninguno
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
29.5
21.8
17.0
12.2
12.2
8.1
5.1
4.5
4.0
3.9
1.4
29.6
8.6
19.9
14.4
12.3
10.5
8.4
3.8
5.5
6.2
2.2
29.4
35.6
13.9
9.9
12.1
5.5
1.6
5.1
2.4
1.4
0.5
26.3
10.0
15.8
26.0
10.3
6.7
12.2
4.1
1.4
1.7
2.6
25.0
24.8
19.5
11.6
5.7
4.3
4.8
0.7
3.0
3.4
1.4
30.8
22.2
17.0
11.2
14.4
7.4
3.6
5.7
4.5
4.9
1.1
32.1
20.2
16.8
10.1
14.0
8.5
6.4
5.5
4.5
3.1
1.6
26.0
25.4
14.3
16.3
10.3
14.7
3.9
3.2
3.6
4.4
1.0
25.2
27.0
14.1
12.0
9.9
3.1
6.3
5.9
4.9
7.6
1.0
33.6
16.8
19.7
12.4
14.4
12.7
3.9
3.1
3.2
0.3
1.7
27.6
42.2
12.4
8.6
11.2
5.3
1.2
4.1
2.1
1.4
0.5
32.0
25.8
16.0
11.7
13.4
5.9
2.2
6.6
2.8
1.4
0.5
32.3
12.0
19.3
15.8
12.6
10.7
5.9
2.4
4.3
6.3
2.0
25.8
3.9
20.9
12.6
11.8
10.2
11.9
5.7
7.1
6.2
2.5
1.2
1.1
1.0
1.9
7.8
0.6
1.9
1.7
0.7
2.2
6.3
0.4
0.6
0.4
1.4
1.7
9.5
0.8
1.4
2.7
0.2
1.6
4.7
3.9
2.7
0.9
0.5
1.8
7.3
1.2
1.1
1.2
0.6
2.4
8.6
0.0
0.8
1.0
1.0
1.4
10.1
0.6
0.8
0.8
3.5
2.0
1.2
0.0
1.8
1.2
0.8
2.4
8.3
0.8
0.7
0.9
1.2
1.5
7.4
0.4
0.5
0.5
1.5
0.9
10.4
1.1
0.7
0.4
1.2
2.9
8.1
0.3
2.0
1.0
0.8
2.1
6.4
0.6
1.7
2.6
0.5
2.2
6.1
0.0
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : Mltiple
C - 65
TOTAL NACIONAL
PROGRAMAS DE TELEVISIN MS VISTOS
TOTAL
Esto es guerra
Al fondo hay sitio
Combate
La paisana Jacinta
Corazn indomable
Dibujos animados
Dragon ball / Z
La Rosa de Guadalupe
Bienvenida la tarde
Hora de la aventura
Phineas y Ferb
Disney Channel
Un show ms
Deportes
Amrica noticias
Pelculas
Yo soy
Avenida Brasil
Bajo terra
Noticieros
Los Simpsons
La pantera rosa
Amor, amor, amor
Peppa
El chavo del ocho
Violeta
La princesa Sofa
Ben 10
Kid Butowski
Bob Sponja
%
49.7
35.9
28.8
7.4
7.1
7.1
6.8
4.6
4.1
4.0
3.9
3.6
3.6
3.1
3.0
3.0
2.6
2.6
2.5
2.4
2.2
2.1
2.0
1.9
1.8
1.7
1.7
1.7
1.4
1.4
GRUPO
ADOLES. NIOS
%
50.4
40.1
34.4
6.6
8.8
4.8
3.5
5.3
4.5
1.4
1.3
3.0
1.1
4.8
4.8
4.4
4.3
4.1
0.9
3.7
3.1
0.8
3.1
0.0
0.7
1.0
0.0
0.1
0.4
0.4
%
48.9
31.5
23.0
8.2
5.4
9.4
10.2
3.8
3.7
6.8
6.6
4.2
6.2
1.4
1.1
1.5
0.9
1.1
4.3
1.0
1.3
3.5
0.8
3.9
2.9
2.4
3.4
3.3
2.5
2.4
N. S. E.
C
%
46.3
24.2
32.2
1.0
2.7
5.3
4.0
1.7
0.2
7.2
10.7
5.3
5.6
4.3
3.9
2.8
2.6
1.5
6.8
1.4
3.1
1.8
0.1
3.9
0.0
5.5
3.0
0.0
3.1
2.8
%
42.1
31.3
21.9
4.5
4.0
9.7
9.6
1.8
3.6
6.8
5.4
5.9
5.3
3.9
0.9
3.8
5.1
1.8
3.9
2.7
2.6
2.3
2.0
4.1
1.9
1.2
2.5
1.2
1.6
2.5
%
52.7
35.9
29.4
6.3
6.8
8.2
6.2
5.1
4.6
3.0
3.6
4.2
3.2
4.0
3.1
3.9
2.2
2.2
2.7
2.0
2.2
1.7
2.2
1.4
1.8
1.8
1.0
1.8
0.8
1.4
%
50.4
39.0
30.3
9.3
7.2
5.9
7.1
5.4
4.0
4.6
2.9
1.8
3.5
1.8
3.6
1.9
2.0
3.6
1.4
2.9
2.3
1.7
2.0
1.5
2.1
1.5
1.4
2.0
2.2
0.5
%
50.2
38.6
31.1
12.2
14.1
3.4
4.8
5.9
4.9
0.7
2.3
2.5
1.7
2.6
3.5
1.9
2.3
3.0
1.4
2.0
1.4
4.4
2.0
0.9
1.5
1.2
2.8
1.5
0.4
1.5
SEXO
MASC. FEM.
%
43.5
32.9
24.4
10.2
2.6
9.3
13.0
2.1
2.9
6.6
4.1
3.5
6.2
6.1
3.2
3.9
2.7
1.9
5.0
2.9
3.3
2.2
1.1
0.5
1.6
0.0
0.0
3.2
2.2
1.5
%
55.5
38.7
32.9
4.6
11.4
5.0
0.8
6.9
5.2
1.7
3.7
3.6
1.1
0.4
2.7
2.1
2.6
3.3
0.2
1.9
1.3
2.0
2.8
3.3
2.0
3.3
3.2
0.2
0.6
1.3
7-9
%
45.9
27.2
21.1
6.0
4.0
11.5
10.6
3.2
2.6
6.8
7.4
3.5
6.2
1.3
1.0
0.9
0.4
1.0
6.0
0.2
0.8
4.2
0.5
5.3
3.3
2.1
4.7
4.2
2.6
3.7
EDAD
10-11 12-14 15-16
%
53.3
37.8
25.7
11.4
7.5
6.5
9.6
4.6
5.3
6.9
5.3
5.1
6.1
1.5
1.3
2.3
1.6
1.1
1.7
2.2
2.0
2.5
1.3
1.8
2.2
2.9
1.6
2.1
2.3
0.5
%
53.2
39.4
36.0
6.6
9.4
7.0
4.4
5.3
4.6
2.4
1.7
4.1
1.9
3.9
2.6
3.5
4.6
4.3
1.3
2.8
3.3
1.3
1.8
0.0
1.0
0.8
0.1
0.2
0.4
0.5
%
46.6
41.0
32.1
6.6
8.0
1.7
2.3
5.3
4.2
0.0
0.7
1.5
0.1
5.9
7.8
5.7
4.0
3.9
0.4
4.8
3.0
0.1
4.9
0.0
0.4
1.3
0.0
0.0
0.4
0.3
Calle 7
La banda
Barbie
Otros
No sabe / no opina
Total : Mltiple
1.1
1.1
1.1
57.7
0.4
1.3
1.8
0.1
59.2
0.5
1.0
0.4
2.1
56.1
0.3
0.0
0.4
0.1
70.3
1.4
0.7
1.3
0.5
68.0
0.4
1.0
1.1
1.1
51.7
0.4
1.6
1.1
1.6
54.8
0.3
1.4
1.0
0.8
64.7
0.1
1.1
1.0
0.0
56.1
0.4
1.2
1.2
2.1
59.1
0.4
1.1
0.2
2.6
60.4
0.2
0.7
0.7
1.4
49.7
0.3
1.5
1.5
0.2
54.7
0.4
1.1
2.2
0.0
65.4
0.7
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
C - 66
TOTAL NACIONAL
PRINCIPALES PERSONAJES FAVORITOS DE LA TELEVISIN
TOTAL
Nicola Porcella
Erick Elera (Joel Gonzles)
Jaco Skenazi
Patricio Parodi
Melisa Loza
La paisana Jacinta
Mario Irribaren
Gok
Michel Soifer
Paloma (Combate)
Mario Hart
Angi Arizaga
Gino Pesarezi
Alejandra Baigorria
Sheyla Rojas
Andrs Wiese(Nicols)
Teresita (Al fondo hay sitio)
Guty Carrera
Gino Azereto
Nataniel Snchez (Fernanda)
Jazmn Pinedo
Finn-Jake (Hora de aventura)
%
12.7
9.4
8.3
7.3
6.5
6.0
5.9
5.2
4.3
3.6
3.6
3.4
2.8
2.8
2.7
2.6
2.3
2.2
2.1
2.1
2.0
2.0
GRUPO
ADOLES. NIOS
%
%
13.0
12.4
10.3
8.4
9.0
7.5
7.0
7.6
6.2
6.8
5.7
6.4
7.8
3.9
2.7
7.8
5.4
3.1
4.5
2.7
4.2
3.0
2.7
4.1
2.5
3.1
3.5
2.1
1.6
3.8
3.0
2.2
2.9
1.7
2.6
1.8
2.5
1.8
2.5
1.6
1.8
2.2
0.5
3.6
A
%
9.2
5.3
6.1
6.4
5.9
5.5
4.9
4.5
8.8
6.1
10.5
6.1
0.3
0.4
1.7
2.9
0.3
0.3
1.5
1.7
0.0
7.8
B
%
9.6
10.3
6.8
4.3
7.3
4.2
4.9
6.6
2.1
4.1
2.0
2.0
3.5
2.3
1.8
2.3
2.0
1.5
1.1
1.6
0.6
3.2
N. S. E.
C
%
12.6
8.6
8.4
7.6
6.1
4.9
6.4
5.2
4.8
3.6
3.6
4.2
2.4
3.0
2.9
2.2
2.5
2.6
2.5
2.1
2.8
1.2
D
%
15.0
10.3
9.2
8.7
7.2
7.1
6.2
5.0
4.2
3.3
3.0
2.9
3.1
2.7
3.2
3.1
2.5
2.7
2.6
2.3
2.4
2.0
E
%
12.1
9.6
8.2
6.6
5.3
9.5
4.9
4.2
4.0
3.0
4.4
2.9
3.5
3.8
2.1
2.9
2.4
1.3
1.1
2.0
1.4
0.6
SEXO
MASC. FEM.
%
%
13.1
12.3
12.1
6.7
9.1
7.5
6.1
8.5
3.6
9.3
8.4
3.7
5.2
6.5
10.1
0.4
1.9
6.5
2.9
4.3
3.6
3.5
1.4
5.3
2.9
2.7
1.5
4.1
1.0
4.4
1.7
3.5
1.0
3.7
1.9
2.5
1.4
2.9
1.1
3.0
1.0
3.1
3.2
0.8
7-9
%
11.2
6.2
6.9
7.0
6.6
4.1
2.1
8.5
3.9
2.6
2.2
3.7
3.6
2.7
3.6
1.6
1.3
2.0
1.8
1.6
2.3
3.8
EDAD
10-11 12-14 15-16
%
%
%
14.0 15.4
9.8
11.7
8.5
12.7
8.3
9.2
8.7
8.4
8.2
5.5
7.1
7.3
4.8
9.7
5.5
6.0
6.3
6.7
9.3
6.9
3.5
1.5
1.9
5.6
5.1
2.8
4.6
4.5
4.0
4.7
3.5
4.6
3.0
2.3
2.5
2.3
2.7
1.2
3.9
3.0
4.1
2.1
1.0
3.1
2.5
3.6
2.4
2.7
3.2
1.6
3.2
1.6
1.7
2.8
2.0
1.7
1.5
3.8
2.1
2.0
1.6
3.3
0.8
0.0
Natali (Esto es guerra)

El chavo del 8
Charito (Al fondo hay sitio)
Sully Saenz
Zumba
Mari Cruz
Phineas-Ferb
Grace (Al fondo hay sitio)
La pantera rosa
Gian Piero Daz
Pepa
Ben 10
No sabe / no opina
Ninguno
Total : Mltiple
2.0
1.6
1.6
1.5
1.5
1.4
1.4
1.4
1.3
1.3
1.3
1.3
2.8
16.8
1.7
0.9
1.5
1.1
1.5
1.3
0.8
1.0
0.6
2.3
0.0
0.2
2.6
22.3
2.3
2.4
1.6
1.9
1.4
1.6
2.1
1.7
2.1
0.3
2.6
2.4
3.1
11.1
3.3
0.2
0.1
0.2
3.1
0.1
1.8
1.6
0.0
1.7
1.4
0.0
4.8
24.2
1.5
0.7
0.4
1.9
0.2
0.8
0.7
0.4
1.1
1.5
2.3
0.5
4.0
21.2
2.1
1.6
1.0
2.0
0.7
1.4
1.5
1.8
1.0
0.9
1.3
1.3
2.0
19.6
1.7
2.4
3.0
1.0
2.9
1.4
2.0
1.5
1.5
1.3
1.2
1.8
2.9
11.0
2.3
1.2
1.4
1.2
1.2
3.3
0.6
0.7
2.8
2.5
0.2
1.5
3.2
15.2
0.5
1.8
0.5
0.5
1.8
0.4
2.4
0.4
1.5
1.0
0.2
2.4
3.4
17.8
3.4
1.4
2.6
2.5
1.2
2.5
0.5
2.4
1.2
1.6
2.4
0.2
2.3
15.8
2.5
2.5
1.4
1.8
1.7
1.4
2.4
2.1
2.6
0.4
3.8
3.2
3.9
10.0
2.0
2.2
1.8
2.0
1.1
1.9
1.7
1.2
1.5
0.2
0.9
1.3
1.9
12.7
1.6
1.2
1.3
1.3
1.7
1.3
1.1
1.4
1.0
2.0
0.0
0.3
3.0
22.1
1.8
0.5
1.9
1.0
1.2
1.3
0.3
0.5
0.1
2.6
0.0
0.0
2.0
22.7
9588
4861
4727
202
955
2785
3443
2203
4678
4910
2813
1914
2854
2007
C - 67
TOTAL NACIONAL
LO QUE MS LE GUSTA DE NICOLA PORCELLA
TOTAL
Aguerrido / luchador
Bonito / simptico
Tiene liderazgo
Es fuerte
Competitivo / ganador
No le gusta perder
Alegre / Carismtico
Divertido / entretenido
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
25.2
22.4
21.9
11.6
9.1
8.5
3.6
2.9
26.1
27.4
17.2
12.5
9.9
10.6
2.5
4.5
24.1
17.0
27.1
10.6
8.2
6.2
4.8
1.3
18.6
15.8
17.0
15.8
17.8
0.8
0.0
0.0
22.0
38.5
19.4
9.5
14.6
1.0
1.1
4.4
20.6
24.3
22.8
10.1
7.8
10.6
2.2
0.4
27.0
18.3
24.3
11.7
9.1
8.8
5.7
5.8
39.2
15.0
15.2
17.3
4.7
11.1
4.9
0.7
28.5
3.7
28.0
12.5
9.4
8.2
1.5
1.3
21.7
41.9
15.6
10.7
8.7
8.9
5.8
4.7
26.2
12.0
33.0
9.6
7.4
2.5
2.3
0.0
21.6
22.6
20.4
11.8
9.1
10.5
7.7
2.7
26.0
32.2
20.6
16.4
7.5
9.2
0.5
3.4
26.5
17.0
9.7
4.3
15.1
13.8
6.9
6.8
Gracioso / chistoso
Su forma de ser
Su cuerpo atltico
Es gil / rpido
Es amable / gentil
Es deportista
Otros
2.5
1.9
1.8
1.6
1.3
1.0
5.2
3.6
3.4
2.2
0.7
2.1
0.0
3.2
1.4
0.2
1.3
2.5
0.5
2.1
7.3
0.0
15.8
15.8
0.0
0.0
0.0
15.8
8.6
0.5
0.0
0.1
0.7
0.0
0.5
1.8
1.5
0.3
1.9
1.5
0.1
7.8
0.5
1.8
3.1
1.9
0.1
2.7
3.9
6.1
0.7
0.2
1.2
6.2
0.0
2.5
2.4
2.4
3.3
2.8
1.2
2.0
5.8
2.7
1.3
0.2
0.2
1.5
0.1
4.5
2.2
0.3
2.3
2.5
0.4
2.0
8.7
0.4
0.2
0.1
2.6
0.5
2.3
5.9
3.3
1.7
3.0
0.6
1.7
0.0
1.2
4.3
7.0
0.6
0.9
3.0
0.1
7.3
1108
601
507
12
106
321
400
269
577
531
274
233
375
226
Total : Mltiple
Base: Entrevistados que tienen como personaje

favorito a Nicola Porcella
C - 68
TOTAL NACIONAL
LO QUE MS LE GUSTA DE ERICK ELERA (JOEL GONZLES)
TOTAL
Gracioso / chistoso
Su forma de cantar
Acta bien
Alegre / Carismtico
Su forma de bailar
Bonito / simptico
Es impulsivo / intrpido
Es carioso
Es inquieto
Por sus improvisaciones
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
58.6
16.3
10.7
10.5
8.7
3.4
3.1
2.8
0.9
0.9
0.7
51.7
19.3
8.7
14.3
12.9
4.2
1.4
2.5
1.5
1.4
0.0
67.3
12.6
13.2
5.8
3.4
2.4
5.1
3.2
0.2
0.2
1.5
63.5
57.1
2.4
1.2
0.0
2.6
0.0
0.0
0.0
0.0
0.0
66.0
15.0
0.2
5.2
8.3
0.0
0.3
8.0
0.0
0.2
0.0
52.4
18.2
11.6
13.4
7.2
4.8
2.6
4.2
0.4
2.3
0.0
55.7
15.2
15.6
10.9
13.1
4.4
6.1
0.0
2.1
0.0
1.9
72.7
7.7
10.8
10.9
2.4
1.6
0.0
0.1
0.0
0.5
0.0
60.1
15.6
10.5
8.0
10.5
4.0
2.3
3.3
0.1
1.2
1.1
55.9
17.6
11.1
15.0
5.6
2.3
4.4
1.9
2.3
0.2
0.0
60.3
18.6
5.3
0.6
5.1
5.1
7.7
0.0
0.4
0.3
0.0
72.6
8.1
19.1
9.7
2.2
0.3
3.2
5.6
0.0
0.1
2.7
49.3
18.9
12.5
13.3
9.8
6.1
0.5
2.6
0.0
0.1
0.0
53.8
19.6
5.3
15.2
15.7
2.5
2.3
2.3
2.8
2.6
0.0
Es conquistador
Se mete en problemas
Otros
0.6
0.4
2.9
0.6
0.2
3.5
0.5
0.5
2.2
0.0
2.7
5.0
0.0
0.0
2.8
0.9
0.3
2.2
0.6
0.3
2.8
0.6
0.7
5.0
0.5
0.4
2.1
0.7
0.2
4.4
0.9
1.1
2.6
0.2
0.0
1.8
1.0
0.2
3.5
0.3
0.3
3.6
925
526
399
14
80
274
333
224
558
367
207
192
312
214
Total : Mltiple

favorito a Erick Elera (Joel Gonzles)
C - 69
TOTAL NACIONAL
LO QUE MS LE GUSTA DE JACO SKENAZI
TOTAL
Tiene liderazgo
Aguerrido / luchador
Es fuerte
Competitivo / ganador
Bonito / simptico
Es amable / gentil
Alegre / Carismtico
Su cuerpo atltico
Es humilde / sencillo
Es discreto / reservado
Es deportista
Es distrado / torpe
Su forma de ser
Es buen padre
Es gil / rpido
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
29.2
22.1
19.5
9.2
9.1
4.3
4.3
2.1
1.9
1.7
1.6
1.5
1.3
1.1
1.0
28.5
22.1
18.6
11.2
11.7
3.7
6.1
0.7
3.0
1.4
0.0
1.4
2.2
0.5
0.8
30.1
22.1
20.5
6.6
5.7
5.1
2.0
3.8
0.5
2.1
3.5
1.7
0.1
1.7
1.3
50.1
24.8
73.8
0.0
23.9
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.5
10.0
25.8
29.5
13.3
7.8
12.6
0.0
6.5
0.3
0.6
0.0
0.0
1.1
0.0
0.7
29.7
18.5
15.3
7.1
10.4
0.8
6.8
0.1
0.4
2.1
4.2
4.2
2.5
2.3
0.7
34.8
20.2
15.7
11.6
8.7
5.2
4.8
3.3
4.5
2.5
0.0
0.0
0.4
0.6
1.0
25.9
34.4
17.9
6.5
3.1
4.7
0.5
0.0
0.6
0.0
0.1
0.0
0.4
0.0
2.5
26.2
27.9
18.7
7.3
0.3
6.6
1.7
3.3
1.8
1.7
2.9
1.4
0.4
0.2
1.4
32.8
15.2
20.3
11.4
19.4
1.6
7.3
0.6
2.0
1.7
0.0
1.7
2.4
2.1
0.6
26.1
23.0
23.7
9.9
8.4
5.0
0.1
3.7
0.5
0.4
3.2
3.2
0.0
0.0
1.7
34.8
21.0
16.7
2.7
2.6
5.2
4.1
3.9
0.4
4.2
3.8
0.0
0.1
3.8
0.8
32.6
17.4
23.4
9.4
8.4
5.9
5.4
0.4
4.7
2.4
0.1
0.0
1.0
0.2
0.9
22.7
28.7
11.7
13.8
16.5
0.6
7.1
1.1
0.6
0.1
0.0
3.4
4.1
0.9
0.8
Es astuto / inteligente / hbil

Otros
0.9
4.4
1.5
4.4
0.1
4.5
0.0
0.0
0.0
1.9
2.2
4.5
0.2
2.9
0.0
12.7
0.2
6.3
1.7
2.2
0.0
5.8
0.2
2.9
0.0
5.3
3.7
3.0
908
496
412
84
262
349
205
497
411
223
189
304
192
Total : Mltiple

favorito a Jaco Skenazi
C - 70
TOTAL NACIONAL
PERSONAJES FAVORITOS DE LA RADIO
TOTAL
Carloncho
Chiqui
Carlos Galds
Gachi
Edwin Sierra
Junior Silva
La Descarada
Damian y el Toyo
Blanca Ramrez
Canchita
El Chino y Adolfo
Otros
No sabe / no opina
Ninguno
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
7.0
2.1
1.3
1.3
1.0
0.8
0.6
0.6
0.5
0.5
0.5
5.8
57.4
28.4
11.5
3.2
2.4
2.5
1.6
1.4
1.1
1.1
0.9
0.8
0.7
9.7
44.3
30.3
2.3
0.9
0.2
0.0
0.5
0.1
0.1
0.0
0.0
0.1
0.2
1.8
70.9
26.3
4.9
0.1
8.2
7.4
1.9
0.0
0.0
3.3
0.3
0.0
1.4
7.9
48.7
37.1
4.7
1.6
1.5
1.2
0.4
0.1
1.0
1.1
1.0
0.8
1.0
3.9
58.4
33.0
6.3
1.3
1.1
1.6
0.9
0.7
0.1
0.6
0.4
0.0
0.2
5.5
60.9
27.0
8.6
2.3
0.6
0.6
1.1
1.3
1.3
0.2
0.2
0.6
0.4
6.2
57.2
26.1
8.3
5.0
0.9
0.0
2.0
0.6
0.2
0.2
0.7
1.1
0.0
7.5
48.7
29.3
6.3
1.2
1.6
1.2
1.1
0.5
0.4
0.7
0.1
0.1
0.4
5.3
58.0
27.9
7.6
2.9
1.0
1.4
1.0
1.1
0.9
0.5
0.9
0.8
0.5
6.4
56.8
28.8
1.7
0.8
0.0
0.0
0.5
0.1
0.2
0.0
0.0
0.2
0.0
0.8
74.5
25.4
3.1
1.0
0.5
0.0
0.5
0.1
0.0
0.1
0.0
0.0
0.5
3.2
65.7
27.6
9.1
2.6
1.7
1.6
1.3
0.9
1.3
1.3
1.2
0.4
0.9
9.6
46.2
32.0
14.7
4.0
3.3
3.8
2.0
2.1
0.8
0.9
0.6
1.2
0.4
9.9
41.8
28.1
Total : Mltiple
Base: Total de Entrevistados
9588
4861
4727
202
955
2785
3443
2203
4678
4910
2813
1914
2854
2007
C - 71
TOTAL NACIONAL
LO QUE MS LE GUSTA DE CARLONCHO

TOTAL
Gracioso / chistoso
Alegre / Carismtico
Pone buena msica
Su juventud
Buen comentarista / locutor / conductor
Su manera de hablar
Es amable / gentil
Es buen imitador
Bonito / simptico
Es correcto / honesto
Su forma de reir
Aconseja / orienta
Otros
Total : Mltiple
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
64.5
25.1
7.2
4.0
2.8
2.3
2.2
1.9
1.3
1.0
0.9
0.9
0.6
0.6
63.6
26.4
7.0
4.3
3.3
2.4
1.4
2.3
1.5
1.2
1.1
1.1
0.5
0.4
68.9
18.3
8.2
2.6
0.0
1.6
6.6
0.0
0.7
0.0
0.0
0.0
0.9
2.1
68.2
1.1
30.8
1.1
0.0
0.0
0.0
0.0
0.0
1.1
0.0
0.0
0.0
0.0
53.2
39.1
1.8
1.8
0.0
2.8
0.2
0.0
1.1
8.8
0.0
0.0
0.3
0.8
71.7
13.7
4.3
1.4
0.0
4.1
5.9
0.1
0.3
0.2
2.8
2.8
0.4
1.0
65.3
29.3
8.4
4.9
7.0
0.9
0.3
2.3
2.9
0.0
0.0
0.0
0.5
0.3
52.3
35.1
9.1
10.0
0.0
1.9
0.9
6.9
0.0
0.0
0.0
0.0
1.4
0.8
60.8
27.2
10.4
6.8
0.0
1.7
2.6
2.1
0.8
2.2
0.0
2.1
0.2
1.2
67.4
23.4
4.5
1.7
5.0
2.7
1.9
1.7
1.8
0.1
1.7
0.0
0.9
0.1
72.8
21.3
1.9
2.9
0.0
0.9
2.1
0.0
0.5
0.0
0.0
0.0
0.0
2.5
66.0
16.0
13.0
2.5
0.0
2.0
10.1
0.0
0.8
0.0
0.0
0.0
1.6
1.8
69.2
24.2
8.8
5.2
2.4
4.0
0.3
0.1
2.7
2.6
0.0
2.4
0.4
0.5
58.9
28.2
5.4
3.4
4.0
1.0
2.2
4.1
0.4
0.1
2.0
0.0
0.7
0.3

favorito a Carloncho
657
535
122
11
62
194
263
127
351
306
53
69
260
275
C - 72
TOTAL NACIONAL
LO QUE MS LE GUSTA DE CARLOS GALDS
TOTAL
Gracioso / chistoso
Alegre / Carismtico
Es despreocupado / relajado
Es distrado / torpe
Su manera de hablar
Seguro de s / decidido
Aconseja / orienta
Pone buena msica
Su forma de ser
Otros
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
74.2
15.4
6.0
4.9
4.9
1.5
0.9
0.8
0.7
0.6
0.5
1.8
77.7
16.2
6.6
0.0
5.3
1.6
0.9
0.8
0.7
0.4
0.5
2.0
35.3
5.7
0.0
59.0
0.0
0.0
0.0
0.0
0.0
3.0
0.0
0.0
78.0
18.2
0.0
0.0
0.0
0.0
0.0
1.4
0.0
0.0
1.7
0.9
57.2
9.1
32.4
28.1
0.0
1.8
1.3
0.0
1.4
1.4
0.0
3.2
72.0
8.0
0.0
0.0
15.4
2.9
2.0
0.0
0.0
0.0
0.0
1.0
84.0
38.0
2.8
0.0
0.0
1.6
0.0
2.4
0.0
1.2
0.0
4.2
87.5
4.4
0.0
0.0
0.0
0.0
0.0
0.0
5.5
2.5
0.0
0.0
78.1
23.9
1.3
0.0
0.0
1.3
1.4
0.3
0.0
0.3
0.0
2.5
68.1
2.5
13.3
12.3
12.3
1.9
0.0
1.4
1.7
1.1
1.2
0.8
100.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
27.5
6.4
0.0
66.1
0.0
0.0
0.0
0.0
0.0
3.4
0.0
0.0
80.6
17.0
1.5
0.0
13.0
1.1
0.0
0.0
0.0
0.5
0.0
0.7
75.6
15.7
10.1
0.0
0.0
2.0
1.6
1.4
1.3
0.4
0.9
2.8
108
97
11
16
27
31
22
12
65
43
36
61
Total : Mltiple

favorito a Carlos Galds
C - 73
TOTAL NACIONAL
LO QUE MS LE GUSTA DE CHIQUI
TOTAL
Aconseja / orienta
Gracioso / chistoso
Su manera de hablar
Alegre / Carismtico
Es generoso
Es amable / gentil
Sus concursos / lo que regala
Pone buena msica
Es polmico / habla de todo
Seguro de s / decidido
Es correcto / honesto
Es romntico
Por la esencia del programa
Otros
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
32.8
26.8
14.1
9.8
7.2
3.5
3.3
3.1
2.2
1.4
1.2
1.0
0.7
0.6
0.5
1.2
39.8
16.3
12.7
12.4
8.7
4.4
0.3
3.9
1.6
1.8
1.4
1.0
0.9
0.2
0.6
1.3
6.4
66.9
19.2
0.0
1.4
0.0
14.8
0.0
4.7
0.0
0.5
0.8
0.0
1.9
0.5
0.8
100.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
0.0
11.7
59.1
1.0
25.5
3.5
0.0
0.0
0.0
1.8
0.0
0.0
0.0
1.0
0.0
0.0
1.8
20.2
21.4
6.0
0.0
27.1
13.1
0.5
0.0
3.7
3.8
1.2
1.5
1.3
0.0
0.8
2.5
32.3
28.8
32.7
8.5
1.0
1.1
8.5
0.0
1.3
1.5
0.8
1.4
0.0
1.1
0.0
1.1
52.9
15.1
2.5
13.0
0.0
0.0
0.4
11.0
2.3
0.0
2.1
0.4
1.1
0.7
1.3
0.0
29.4
29.7
7.2
11.9
13.0
1.0
0.4
0.0
4.1
1.0
0.3
1.6
1.1
1.1
0.6
1.9
34.2
25.7
16.8
9.0
4.9
4.5
4.5
4.3
1.5
1.6
1.5
0.7
0.6
0.4
0.5
0.9
0.0
92.0
2.3
0.0
0.9
0.0
0.0
0.0
2.8
0.0
0.9
0.5
0.0
0.9
0.9
0.0
13.9
37.6
38.9
0.0
2.0
0.0
32.1
0.0
6.9
0.0
0.0
1.2
0.0
3.1
0.0
1.6
30.8
22.8
14.3
9.0
17.4
0.4
0.3
8.3
1.6
0.3
2.1
1.5
1.1
0.3
1.0
0.4
47.7
10.5
11.3
15.4
0.9
8.0
0.3
0.0
1.5
3.2
0.7
0.6
0.7
0.2
0.2
2.1
226
185
41
23
73
79
50
83
143
17
24
90
95
Total : Mltiple

favorito a Chiqui
C - 74
TOTAL NACIONAL
ENSEANZA EN EL COLEGIO SOBRE ANALIZAR Y COMENTAR LO QUE VES EN LA TELEVISIN
TOTAL
Si me han enseado
No me han enseado
No sabe / no opina
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
44.6
54.7
0.6
50.9
48.4
0.7
38.1
61.3
0.5
61.1
36.3
2.6
52.5
47.1
0.4
41.1
58.5
0.4
43.9
55.5
0.7
40.2
59.0
0.7
42.7
56.8
0.6
46.5
52.8
0.7
35.6
63.7
0.7
41.7
57.9
0.3
50.5
49.0
0.5
51.4
47.6
1.0
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 75
TOTAL NACIONAL
PRESENCIA EN EL COLEGIO DE TELEVISIN EN EL SALON DE CLASE
TOTAL
GRUPO
N. S. E.
SEXO
EDAD
TOTAL
Si hay televisor
No hay televisor
No sabe / no opina
ADOLES.
NIOS
MASC.
FEM.
7-9
10-11 12-14 15-16
17.2
82.3
0.5
17.0
82.4
0.5
17.5
82.2
0.4
38.6
58.8
2.6
25.1
74.5
0.4
16.9
82.9
0.2
11.7
87.7
0.6
13.6
86.2
0.1
18.2
81.5
0.3
16.4
83.0
0.6
17.7
81.9
0.5
17.1
82.6
0.3
18.8
80.9
0.3
14.6
84.5
0.9
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
Total : 100%
C - 76
TOTAL NACIONAL
USO DEL TELEVISOR EN EL SALN DE CLASE
TOTAL
Para hacer o apoyar la clase

No lo usan
Para distraernos mientras el profesor hace otra
cosa
Para ver televisin
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
81.0
12.1
81.2
12.3
80.7
11.8
85.1
10.0
89.9
6.9
77.6
13.6
74.5
15.3
81.3
14.0
78.6
15.4
83.5
8.6
79.5
13.9
82.4
8.7
78.1
14.3
86.7
8.9
5.0
2.0
4.6
1.9
5.4
2.0
4.2
0.7
3.0
0.2
6.1
2.7
6.8
3.3
2.8
1.9
5.0
1.0
5.0
2.9
5.8
0.7
4.9
4.0
6.0
1.7
2.1
2.3
1319
651
668
77
264
410
362
206
652
667
369
299
398
253
Total : 100%
Base: Entrevistados que mencionan tener TV en el

saln de clase
C - 77
TOTAL NACIONAL
CONSUMO DE NOTICIARIOS EN LA TELEVISIN NACIONAL
TOTAL
Si ven
No ven
No sabe / no opina
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
85.6
14.2
0.3
85.6
14.2
0.3
----
84.0
16.0
0.0
90.3
8.9
0.7
85.1
14.6
0.3
81.9
18.1
0.0
91.0
9.0
0.0
87.0
12.8
0.3
84.2
15.5
0.2
----
----
81.8
17.7
0.4
90.6
9.4
0.0
4972
4972
107
510
1447
1780
1128
2422
2550
2921
2051
Total : 100%
Base: Total de entrevistados Adolescentes
C - 78
TOTAL NACIONAL
NIVEL DE ACUERDO CON LAS SIGUIENTES FRASES CON RESPECTO A LOS NOTICIARIOS DE LA TELEVISIN
NACIONAL
TOTAL
HAY MUCHAS IMGENES VIOLENTAS

4. Totalmente de acuerdo
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
40.9
40.9
--
26.5
53.4
42.9
29.0
52.5
38.1
43.6
--
--
41.6
40.1
3. De acuerdo
2. En desacuerdo
1. Totalmente en desacuerdo
Promedio
47.2
10.5
1.4
3.3
47.2
10.5
1.4
3.3
-----
49.8
23.5
0.1
3.0
36.8
8.8
1.0
3.4
43.9
11.2
2.0
3.3
60.6
9.5
0.9
3.2
37.7
8.0
1.9
3.4
49.0
11.4
1.5
3.2
45.5
9.6
1.3
3.3
-----
-----
47.4
10.2
0.8
3.3
46.9
10.9
2.1
3.2
NOSOTROS LOS NIOS O ADOLESCENTES

SOLO APARECEMOS COMO VCTIMAS
3. De acuerdo
2. En desacuerdo
Promedio
22.7
54.6
21.2
1.5
3.0
22.7
54.6
21.2
1.5
3.0
------
15.4
55.1
28.8
0.7
2.9
21.8
51.2
25.1
1.9
2.9
25.9
56.8
16.4
0.8
3.1
16.9
56.5
25.1
1.5
2.9
31.2
47.8
17.8
3.2
3.1
20.6
54.8
23.1
1.4
2.9
24.6
54.4
19.4
1.6
3.0
------
------
22.8
56.0
19.9
1.3
3.0
22.5
52.9
22.8
1.8
3.0
DICEN LA VERDAD, CONFO EN LO QUE

DICEN O MUESTRAN
3. De acuerdo
2. En desacuerdo
9.2
47.3
35.1
8.4
9.2
47.3
35.1
8.4
-----
0.3
61.7
31.6
6.4
8.8
43.4
34.5
13.3
10.7
43.3
37.4
8.6
7.8
50.3
35.9
6.0
12.4
51.4
28.5
7.7
9.9
49.2
35.4
5.6
8.5
45.5
34.9
11.1
-----
-----
10.1
48.0
34.3
7.6
8.0
46.4
36.1
9.4
Promedio
2.6
2.6
--
2.6
2.5
2.6
2.6
2.7
2.6
2.5
--
--
2.6
2.5
PASAN COSAS ESCANDALOSAS QUE NO SON

IMPORTANTES
3. De acuerdo
2. En desacuerdo
32.0
55.7
11.2
1.2
32.0
55.7
11.2
1.2
-----
19.6
76.0
4.1
0.3
41.0
50.4
8.2
0.4
34.8
51.8
11.6
1.8
24.8
60.0
13.9
1.3
33.4
56.0
10.0
0.6
29.2
57.0
12.6
1.2
34.6
54.4
9.8
1.2
-----
-----
29.3
57.1
12.1
1.5
35.2
53.9
10.0
0.9
Promedio
3.2
3.2
--
3.1
3.3
3.2
3.1
3.2
3.1
3.2
--
--
3.1
3.2
4346
4346
90
467
1275
1528
986
2137
2209
2481
1865
Total : 100%
Base: Entrevistados Adolescentes que consumen
noticiarios
C - 79
TOTAL NACIONAL
CONSUMO DE SERIES / MINISERIES / TELENOVELAS PERUANAS EN LA TELEVISIN NACIONAL
TOTAL
Si ven
No ven
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
85.8
14.2
85.8
14.2
---
66.7
33.3
85.8
14.2
87.8
12.2
85.2
14.8
89.7
10.3
80.3
19.7
91.0
9.0
---
---
86.8
13.2
84.5
15.5
4972
4972
107
510
1447
1780
1128
2422
2550
2921
2051
Total : 100%
C - 80
TOTAL NACIONAL
NIVEL DE ACUERDO CON LAS SIGUIENTES FRASES CON RESPECTO A LAS SERIES / MINISERIES /
TELENOVELAS SI REFLEJAN ASPECTOS DE TU VIDA
TOTAL
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
RELACIONES FAMILIARES
1. No se refleja en nada
2
3
4
5. Se refleja totalmente
12.6
30.8
31.4
19.9
5.3
12.6
30.8
31.4
19.9
5.3
------
19.7
42.4
21.2
16.5
0.2
16.4
31.1
33.7
14.8
4.0
15.1
35.6
28.4
16.2
4.7
8.5
24.7
36.0
24.1
6.7
8.2
27.4
28.9
28.4
7.1
12.7
32.3
31.3
19.8
3.9
12.6
29.5
31.4
19.9
6.5
------
------
11.6
31.2
31.7
20.6
4.9
14.1
30.3
31.0
18.8
5.9
Promedio
2.7
2.7
--
2.4
2.6
2.6
3.0
3.0
2.7
2.8
--
--
2.8
2.7
RELACIONES CON LOS AMIGOS

2
3
4
Promedio
11.6
28.3
29.4
23.1
7.6
2.9
11.6
28.3
29.4
23.1
7.6
2.9
-------
30.5
23.9
29.0
9.4
7.2
2.4
13.2
32.9
32.1
16.9
4.9
2.7
13.2
32.8
28.7
20.2
5.2
2.7
7.7
24.3
26.6
31.0
10.5
3.1
8.7
20.1
35.5
24.7
11.0
3.1
10.4
28.0
32.2
22.4
7.0
2.9
12.7
28.6
27.1
23.7
8.0
2.9
-------
-------
11.3
27.0
31.2
23.7
6.8
2.9
12.1
30.2
26.9
22.2
8.6
2.9
DISCRIMINACIN A CIERTAS RAZAS U

ORGENES SOCIALES
2
3
4
12.5
27.3
28.5
23.0
8.6
12.5
27.3
28.5
23.0
8.6
------
16.4
55.4
25.5
1.8
0.9
9.2
27.2
43.1
14.4
6.1
17.3
29.0
22.8
22.9
8.0
9.1
26.5
26.8
27.4
10.3
9.3
15.0
32.5
30.9
12.3
11.6
29.2
29.9
21.2
8.0
13.2
25.7
27.4
24.6
9.1
------
------
13.0
26.7
28.0
23.7
8.5
11.8
28.1
29.3
22.1
8.7
Promedio
2.9
2.9
--
2.2
2.8
2.8
3.0
3.2
2.8
2.9
--
--
2.9
2.9
C - 81
TOTAL NACIONAL
NIVEL DE ACUERDO CON LAS SIGUIENTES FRASES CON RESPECTO A LAS SERIES / MINISERIES /
TELENOVELAS PERUANAS EN LA TELEVISIN NACIONAL
TOTAL
DISCRIMINACIN A LAS MUJERES

2
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
14.7
28.0
14.7
28.0
---
19.7
37.9
13.3
26.0
17.6
30.9
13.0
27.6
10.6
19.1
15.4
31.1
14.1
25.3
---
---
14.1
27.8
15.5
28.2
3
4
25.4
22.6
9.3
25.4
22.6
9.3
----
26.4
15.5
0.5
36.5
20.3
4.0
24.3
18.5
8.7
20.7
26.5
12.2
25.9
30.6
13.9
24.9
21.6
7.0
25.9
23.4
11.3
----
----
26.7
22.0
9.4
23.7
23.4
9.2
Promedio
2.8
2.8
--
2.4
2.8
2.7
3.0
3.2
2.7
2.9
--
--
2.8
2.8
EMPLEO JUVENIL
2
3
4
13.1
27.0
29.4
21.8
8.7
13.1
27.0
29.4
21.8
8.7
------
12.2
49.5
20.6
17.3
0.4
13.1
25.4
41.7
14.9
4.9
17.2
29.6
27.4
18.4
7.5
9.9
24.7
26.2
28.6
10.5
9.2
19.1
30.4
25.3
15.9
11.1
28.5
31.5
22.1
6.8
14.8
25.7
27.7
21.5
10.3
------
------
14.0
26.6
29.8
21.0
8.6
11.9
27.5
28.9
22.8
9.0
Promedio
2.9
2.9
--
2.4
2.7
2.7
3.1
3.2
2.8
2.9
--
--
2.8
2.9
EMBARAZO ADOLESCENTE
2
3
4
13.7
25.6
29.8
22.5
8.4
13.7
25.6
29.8
22.5
8.4
------
19.5
33.9
25.7
9.0
11.9
14.2
21.9
41.3
17.3
5.4
18.1
26.0
28.8
20.6
6.5
10.6
28.5
23.2
27.5
10.2
5.2
18.9
36.4
27.0
12.5
11.5
28.9
30.2
22.6
6.8
15.4
22.8
29.6
22.4
9.8
------
------
12.5
26.5
31.3
21.7
8.0
15.2
24.3
27.8
23.7
8.9
Promedio
2.9
2.9
--
2.6
2.8
2.7
3.0
3.2
2.8
2.9
--
--
2.9
2.9
4306
4306
79
429
1264
1568
966
1993
2313
2546
1760
Total : 100%
series / miniseries / telenovelas
C - 81
TOTAL NACIONAL
CONSUMO DE PELCULAS EN LA TELEVISIN
TOTAL
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
Si ven
No ven
91.2
8.8
91.2
8.8
---
95.0
5.0
81.8
18.2
92.3
7.7
95.7
4.3
86.9
13.1
93.7
6.3
88.8
11.2
---
---
90.3
9.7
92.4
7.6
4972
4972
107
510
1447
1780
1128
2422
2550
2921
2051
Total : 100%
C - 82
TOTAL NACIONAL
NIVEL DE ACUERDO CON LAS SIGUIENTES FRASES CON RESPECTO A LAS PELCULAS QUE VEN EN LA
TELEVISIN
TOTAL
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
HAY MUCHAS IMGENES VIOLENTAS

3. De acuerdo
2. En desacuerdo
31.2
54.1
12.9
1.8
31.2
54.1
12.9
1.8
-----
11.1
71.5
17.1
0.2
40.5
44.8
14.3
0.4
36.7
44.9
15.5
2.9
21.5
67.0
10.5
1.0
39.1
50.3
7.8
2.8
31.4
54.5
12.7
1.4
31.0
53.7
13.1
2.1
-----
-----
29.8
55.0
13.3
2.0
33.1
52.9
12.5
1.4
Promedio
3.1
3.1
--
2.9
3.3
3.2
3.1
3.3
3.2
3.1
--
--
3.1
3.2
PASAN CONTENIDOS SEXUALES MUY

FUERTES
3. De acuerdo
2. En desacuerdo
16.5
42.6
33.4
7.5
16.5
42.6
33.4
7.5
-----
6.1
52.8
37.2
3.9
22.4
36.3
29.0
12.3
19.8
39.6
33.5
7.1
11.7
45.4
38.1
4.9
17.3
47.8
22.7
12.3
16.4
42.6
35.2
5.9
16.7
42.6
31.6
9.1
-----
-----
14.9
40.6
36.5
8.0
18.8
45.2
29.2
6.9
Promedio
2.7
2.7
--
2.6
2.7
2.7
2.6
2.7
2.7
2.7
--
--
2.6
2.8
4530
4530
104
463
1328
1612
1023
2267
2263
2628
1902
Total : 100%

pelculas
C - 83
TOTAL NACIONAL
CONSUMO DE PROGRAMAS DE ENTRETENIMIENTO / MSICA EN LA RADIO
TOTAL
Si escucha
No escucha
No sabe / no opina
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
97.9
1.9
0.2
97.9
1.9
0.2
----
99.0
1.0
0.0
98.0
1.1
0.9
96.6
3.4
0.0
99.2
0.7
0.1
98.0
1.8
0.2
97.3
2.3
0.4
98.5
1.5
0.0
----
----
98.1
1.9
0.0
97.7
1.9
0.4
4204
4204
93
440
1229
1487
955
2000
2204
2410
1794
Total : 100%
Base: Total de entrevistados Adolescentes que

escuchan radio
C - 84
TOTAL NACIONAL
NIVEL DE ACUERDO CON LAS SIGUIENTES FRASES CON RESPECTO A LOS PROGRAMAS DE
ENTRETENIMIENTO / MSICA EN LA RADIO
TOTAL
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
ENTRETIENEN SANAMENTE
3. De acuerdo
2. En desacuerdo
Promedio
38.2
49.0
10.6
2.2
3.2
38.2
49.0
10.6
2.2
3.2
------
10.7
74.3
15.1
0.0
3.0
56.8
27.3
12.9
2.9
3.4
43.9
43.0
9.6
3.6
3.3
25.5
64.6
8.9
0.9
3.1
40.1
45.6
13.4
0.9
3.2
35.8
50.3
11.6
2.2
3.2
40.3
47.8
9.8
2.1
3.3
------
------
39.3
48.7
10.4
1.7
3.3
36.9
49.3
11.0
2.8
3.2
SON MUY VULGARES / MORBOSOS

3. De acuerdo
2. En desacuerdo
Promedio
11.0
25.4
49.2
14.3
2.3
11.0
25.4
49.2
14.3
2.3
------
3.0
43.3
47.5
6.2
2.4
7.3
25.6
44.6
22.4
2.2
20.0
23.1
41.6
15.3
2.5
5.2
22.5
61.6
10.8
2.2
6.7
32.2
48.3
12.8
2.3
9.6
28.0
50.1
12.3
2.3
12.3
23.2
48.5
16.1
2.3
------
------
10.7
24.3
48.7
16.3
2.3
11.5
26.9
50.0
11.6
2.4
SE EXCEDEN EN LOS COMENTARIOS EN

DOBLE SENTIDO
3. De acuerdo
2. En desacuerdo
Promedio
12.6
39.8
37.0
10.6
2.5
12.6
39.8
37.0
10.6
2.5
------
6.3
55.6
31.7
6.4
2.6
7.1
46.6
31.9
14.5
2.5
22.1
36.1
30.9
10.9
2.7
7.4
35.8
48.9
7.9
2.4
6.7
45.5
34.6
13.2
2.5
12.0
43.3
35.1
9.7
2.6
13.1
36.9
38.7
11.3
2.5
------
------
10.8
37.7
40.2
11.3
2.5
15.0
42.7
32.7
9.6
2.6
Total : 100%

programas de entretenimiento / msica
4066
4066
86
416
1193
1451
920
1920
2146
2329
1737
C - 85
TOTAL NACIONAL
CONSUMO DE PROGRAMAS DE TELEVISIN DE T CIUDAD
TOTAL
Si ven
No ven
No sabe / no opina
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
90.3
9.6
0.1
90.3
9.6
0.1
----
92.3
7.7
0.0
91.5
8.5
0.0
93.1
6.8
0.1
88.7
11.2
0.1
83.4
16.4
0.2
90.5
9.4
0.1
90.2
9.7
0.1
----
----
90.1
9.8
0.1
90.6
9.3
0.1
4972
4972
107
510
1447
1780
1128
2422
2550
2921
2051
Total : 100%
Base: Entrevistados Adolescentes que ven

televisin
C - 86
TOTAL NACIONAL
CONSUMO DE PROGRAMAS DE RADIO DE T CIUDAD
TOTAL
Si escucha
No escucha
No sabe / no opina
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
85.8
14.0
0.3
85.8
14.0
0.3
----
94.0
5.9
0.1
89.3
10.7
0.0
86.5
13.0
0.5
84.4
15.4
0.2
78.2
21.7
0.1
84.7
15.1
0.1
86.7
13.0
0.3
----
----
86.8
12.9
0.3
84.5
15.4
0.1
4204
4204
93
440
1229
1487
955
2000
2204
2410
1794
Total : 100%
Base: Entrevistados que escuchan radio
C - 87
TOTAL NACIONAL
QUIEN CREES QUE TIENE MAYOR INFLUENCIA EN TUS DECISIONES
TOTAL
Tus padres
Yo mismo / nadie
Tus amigos
Otros familiares
Otros
GRUPO
ADOLES. NIOS
N. S. E.
C
SEXO
MASC. FEM.
7-9
EDAD
10-11 12-14 15-16
76.5
20.1
1.8
1.0
0.6
66.9
28.9
2.4
1.1
0.8
86.5
10.9
1.3
0.9
0.3
66.3
32.3
1.4
0.0
0.0
71.4
22.7
4.4
1.3
0.1
73.2
24.6
1.1
0.6
0.5
82.3
14.2
1.2
1.5
0.8
82.4
13.4
2.5
0.8
0.9
76.0
20.6
2.1
0.9
0.4
76.9
19.7
1.6
1.1
0.7
87.8
9.0
2.0
0.9
0.3
84.6
13.8
0.3
0.9
0.4
71.8
23.5
2.9
1.0
0.9
60.0
36.4
1.7
1.2
0.7
Total : 100%
9814
4972
4842
215
994
2853
3511
2241
4767
5047
2885
1957
2921
2051
C - 88

Encuesta A Niños y Adolescentes Sobre La Radio y Televisión Peruana 2014 - Por Edades y NSE

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TOTAL NACIONAL

EQUIPOS EN FUNCIONAMIENTO QUE TIENE EN SU HOGAR

10-11 12-14 15-16

Base: Total de entrevistados

SERVICIOS QUE TIENE EN SU HOGAR

TV pagada (cable / satlite)

Base: Total de entrevistados

RADIO / EQUIPO DE SONIDO

COMPUTADORA / LAPTOP / TABLET

Base: Total de entrevistados que tienen algn

Base: Total de entrevistados que tienen alguna

Base: Total de entrevistados que tienen alguna

Dormitorio del encuestado

Base: Total de entrevistados que tienen algn

JUGAR VIDEO JUEGOS

Base: Total de entrevistados

ACTIVIDADES REALIZADAS DE LUNES A VIERNES

Base: Total de entrevistados

06:44 06:28 05:49 05:37 05:30

05:39 05:42 05:50 05:52

01:57 01:55 01:52 01:50 01:46

01:44 01:46 01:55 01:56

01:12 01:22 01:22 01:24 01:29

01:29 01:24 01:20 01:21

Base: Total de entrevistados

00:57 01:04 01:10 01:18

00:50 00:56 01:03 01:10 01:12

01:13 01:19 01:31 01:47

01:23 01:17 01:26 01:31 01:34

CANTIDAD DE HORAS DIARIAS DEDICADAS A VER TELEVISION DE LUNES A VIERNES

02:20 02:23 02:28 02:29

02:22 02:26 02:22 02:25 02:29

01:26 01:27 01:21 01:21 01:24

01:17 01:19 01:25 01:27

01:31 01:31 01:24 01:11 01:04

01:04 01:05 01:18 01:33

01:04 01:02 01:02 00:59 00:56

00:59 00:58 01:01 01:02

CANTIDAD DE HORAS DIARIAS DEDICADAS AL TRABAJO DE LUNES A VIERNES

03:00 03:30 03:16 03:40

02:30 01:55 03:45 03:49

Base: Total de entrevistados

Base: Total de entrevistados

ACTIVIDADES REALIZADAS LOS SABADOS

Base: Total de entrevistados

02:11 02:50 02:44 03:11 03:15

02:43 02:42 02:45 03:09

02:02 02:00 01:57 01:58 01:55

01:52 01:53 02:00 02:06

01:50 01:54 02:05 02:10 02:08

02:20 02:05 01:57 01:50

01:10 01:18 01:28 01:40

01:00 01:11 01:19 01:27 01:31

01:24 01:30 01:44 02:01

01:38 01:31 01:40 01:42 01:47

CANTIDAD DE HORAS DIARIAS DEDICADAS A VER TELEVISION LOS SABADOS

02:51 02:50 02:53 02:50

02:48 02:49 02:50 02:52 02:53

CANTIDAD DE HORAS DIARIAS DEDICADAS A HACER DEPORTE LOS SABADOS

01:54 01:52 01:45 01:29 01:19

01:20 01:24 01:39 01:53

CANTIDAD DE HORAS DIARIAS DEDICADAS A LOS VIDEO JUEGOS LOS SABADOS

01:16 01:15 01:19 01:12 01:09