UK

Marketing Plan
chapter 5
5) Marketing Plan
5.1 Juice PLUS+ Personal Franchise - Commissions and incentives
5.2 UK Marketing Plan
5.6 Performance Bonus PB
5.7 Promote-Out Bonus POB
5.8 Expenses Refund BIB
5.9 Value of Juice PLUS+ nutritional products
The NSA Marketing Plan describes your progress in detail and its worth has been proven through years of
experience. Thanks to its effectiveness, people from more than 20 countries have been able to achieve life long
dreams.
With the Juice PLUS+ Personal Franchise you do not reach the top by chance. It takes commitment and
determination but no one can block the road ahead or limit your success.
The Juice PLUS+ Personal Franchise is for all people who love to achieve personal goals by helping other
people to achieve theirs. Identify the next position you want to achieve and help your friends/partners to do the
same and all together you can reach all your professional goals and your desired life-style.
. DD Commissions
(+4%)
. Retail Sales Profit
(10%)
. SDD Commissions
(+3%)
. SDD Commissions
(+3%)
. SDD Commissions
(+3%)
. SDD Commissions
(+3%)
. SDD Commissions
(+3%)
th
. PB of 4 generation
(+2%+3%+3%+3%)
th
. PB of 4 generation
(+2%+3%+3%+3%)
th
. PB of 4 generation
(+2%+3%+3%+3%)
th
. PB of 4 generation
(+2%+3%+3%+3%)
th
. PB of 4 generation
(+2%+3%+3%+3%)
. SC Commissions
(+3%)
. SC Commissions
(+3%)
. SC Commissions
(+3%)
. SC Commissions
(+3%)
. Expenses Refund
th
. PB of 5 generation
(+3%)
. Benefit towards
health/medical
insurance
DD
SDD
SC
SSC
QNMD
NMD
. Retail Sales Profit
(10%)
. DD Commissions
(+4%)
. Retail Sales Profit
(10%)
. DD Commissions
(+4%)
. Retail Sales Profit
(10%)
. DD Commissions
(+4%)
. Retail Sales Profit
(10%)
. Expenses Refund
. DD Commissions
(+4%)
. Retail Sales Profit
(10%)
th
. PB of 5 generation
(+3%)
. Expenses Refund
. DD Commissions
(+4%)
. Retail Sales Profit
(10%)
. POB (+3%)
NB: all % are calculated on RVC values
. POB (+3%)
. POB (+3%) . POB (+3%)
DLR
Dealer
Direct
Distributor
Senior
Direct
Distributor
Sales
Coordinator
Senior
Sales
Coordinator
Qualifying
National
Marketing
Director
National
Marketing
Director
commissions and incentives
5.1
Juice PLUS+ Personal Franchise - Commissions and incentives
5.2
Commissions
Retail Sales Profit
(RSP)
Basic Commission
DD and above
Performance Bonus
(PB)
SDD and above
Promote-Out Bonus
(POB)
SC and above
Expenses Refund
(BIB)
SSC and above
Benefits Package
Promotion
Requirements
Renewal fee (annual)
-
65
Personal Volume
1,250
PB Volume
3,750
Open Volume
Fast Track (30 days)
Fast Track (60 days)
Qualifying month
3 months
4 months
6 months
9 months
Cumulative
*The RVC of the first 30 days
counts for the 2,500
promotional volume
DLR
Dealer
35
10%
-
-
-
-
-
-
-
-
-
-
-
-
-
-
35
10%
4%
on personal volume
-
-
-
-
-
-
-
-
4%
3%
on DLR volume
on DD volume
625
-
-
-
-
2,500
Minimum personal Volume
625
-
2,500*
-
-
-
-
-
5,000
-
st
2% on 1 generation
nd
3% on 2 generation
rd
3% on 3 generation
th
3% on 4 generation
-
7% (4% + 3%)
on DLR volume
7% (4% + 3%)
on personal volume
35
10%
DD
Direct
Distributor
SDD
Senior Direct
Distributor
-
-
-
-
2 PB legs
3 PB legs
4 PB legs
5 PB legs
-
-
-
-
-
UK marketing plan
UK Marketing Plan
For each promotion your own active personal PCP of Juice PLUS+ Premium or Juice PLUS+ Fruit & Vegetable capsules
is required
NB: all % are calculated on RVC values
6% (3% + 3%)
on DD volume
st
2% on 1 generation
nd
3% on 2 generation
rd
3% on 3 generation
th
3% on 4 generation
10% (4% + 3% + 3%)
on DLR volume
10% (4% + 3% + 3%)
on personal volume
35
10%
SC
Sales
Coordinator
-
-
-
-
3% on SC Open Volume
*The refund is calculated on previous month's earnings, i.e. commissions excluding Retail Sales Profit (RSP), Expenses Refund (BIB) and VAT.
SDD SDD DD
-
-
-
10,000*
-
15,000**
-
PB qualification
22,500
-
-
-
-
SDD SDD SDD SC SC SC
-
-
50,000
-
-
-
PB qualification
-
-
-
-
200,000
-
PB qualification
SC SC SC SC SC
* Requirements:
- 10,000 within the first 180
days
- 3 different legs with 2 SDD and
1 DD
- Personal PCP of Juice PLUS+
Premium or Juice PLUS+
Fruit & Vegetable capsules
**
- Cumulative volume of 15,000
- 3 legs with a DD in each
- Personal PCP of Juice PLUS+
Premium or Juice PLUS+
Fruit & Vegetable capsules

- 22,500 Payline in 3 consecutive
months
- no more than 2/3 of the volume for the
qualification can be from one leg
- 3 lines with an SDD in each
- in the 3 qualifying months, 2 PB
legs in at least 2 out of the 3 months
- Personal PB qualification
- Personal PCP of Juice PLUS+ Premium
or Juice PLUS+ Fruit & Vegetable
capsules
- 50,000 Payline in 4 consecutive
months
- 3 lines with an SC in each (only for
this promotion this requirement
can be met no later than two months
after reaching the required volume)
- 3 PB legs in the two months prior to
the effective month
- no more than 2/3 of the volume for
the promotion can be from one leg
- Personal PB qualification
- Personal PCP of Juice PLUS+
Premium or Juice PLUS+ Fruit &
Vegetable capsules
- 200,000 Payline and 20,000
OPEN in 9 consecutive months
- 5 lines with an SC in each
- 3 PB legs in the 9 qualifying months
- no more than 2/3 of the volume for
the promotion can be from one leg
- Personal PB qualification
- Personal PCP of Juice PLUS+
Premium or Juice PLUS+ Fruit &
Vegetable capsules
5%* (max 400)
10%* (max 400)
15%* (max 400)
20%* (max 400)
5%* (max 600)
10%* (max 600)
15%* (max 600)
20%* (max 600)
5%* (max 1,600)
10%* (max 1,600)
15%* (max 1,600)
20%* (max 1,600)
- -
Benefit towards health,
medical insurance
st
2% on 1 generation
nd
3% on 2 generation
rd
3% on 3 generation
th
3% on 4 generation
3%
st
2% on 1 generation
nd
3% on 2 generation
rd
3% on 3 generation
th
3% on 4 generation
th
3% on 5 generation
3%
st
2% on 1 generation
nd
3% on 2 generation
rd
3% on 3 generation
th
3% on 4 generation
th
3% on 5 generation
3%
3% on SDD volume
6% (3% + 3%)
on DD volume
10% (4% + 3% + 3%)
on DLR volume
10% (4% + 3% + 3%)
on personal volume
3% on SDD volume
6% (3% + 3%)
on DD volume
10% (4% + 3% + 3%)
on DLR volume
10% (4% + 3% + 3%)
on personal volume
3% on SDD volume
6% (3% + 3%)
on DD volume
10% (4% + 3% + 3%)
on DLR volume
10% (4% + 3% + 3%)
on personal volume
3% on SDD volume
35
10%
35
10%
35
10%
SSC
Senior Sales
Coordinator
QNMD
Qualifying National
Marketing Director
NMD
National Marketing
Director
5.3
UK marketing plan
SSC, QNMD and NMD promotion
The volume used for the previous promotion cannot be used towards the following
promotion. The required volumes must be realised within the indicated months.
5.4
DLR | Dealer
DLR
DD
DLR
Requirements for DLR position
Basic Commissions
Monthly personal volume 65
(you + your DLRs)
Basic Commissions
you
4%
Application fee: 65
DD | Direct Distributor
DD
Requirements for DD position
Fast Track:
625 within your first 30 days

Cumulative 2,500
Personal PCP of Juice PLUS+
Premium or Juice PLUS+ F&V
capsules
As DD you earn the following commissions:
10% Retail Sales Profit on your personal
PCPs
4% Basic Commissions on your PCPs

4% Basic Commissions on your DLRs' PCPs
As DLR you earn the following commissions:
10% Retail Sales Profit (RSP) on your personal PCPs
SDD | Senior Direct Distributor
SDD
Requirements for SDD position
1. Fast Track within the first 60 days
625* within the first 30 days + 1,875
within the following 30 days + 1 DLR
with his/her personal PCP of Juice
PLUS+ Premium or Juice PLUS+ F&V
capsules
2. Super Fast Track in any one month
2,500* + 1 DLR with his/her personal
PCP of Juice PLUS+ Premium or Juice
PLUS+ F&V capsules
3. Cumulative
5,000* + 1 DLR with his/her personal
PCP of Juice PLUS+ Premium or Juice
PLUS+ F&V capsules
* minimum personal volume required: 625
As SDD you earn the following commissions:
10% Retail Sales Profit on your personal PCPs
7% Basic Commissions on your PCPs
7% Basic Commissions on your DLRs' PCPs
3% Basic Commissions on your DDs' PCPs
+ Performance Bonus (PB)
(see definitions page 5.6)
Commissions on volume of
DLR
4%
SDD
Basic Commissions and Performance Bonus (PB)
Monthly personal volume
65 (you + your DLRs)
DD
Performance Bonus,
PB volume 1,250 (you + DLR + DD)
Basic Commissions
you
7%
Commissions on volume of
DLR
7%
DD
3%
Performance Bonus (PB) -
2% on first
generation, 3% on
second, third and
fourth generation
(excluding your DLRs)
UK marketing plan
-
DLR
5.5
SC | Sales Coordinator
Requirements for SC position
As SC you earn the following commissions:
10% Retail Sales Profit on your personal PCPs
10% Basic Commissions on your PCPs
10% Basic Commissions on your DLRs' PCPs
6% Basic Commissions on your DDs' PCPs
3% Basic Commissions on your SDD's PCPs
+ Performance Bonus (PB) (see definitions page 5.6)
+ Promote-Out Bonus (POB) (see definitions page 5.7)
PCP Preferred Customer Programme This programme guarantees home delivery service at a special price
CHS Children's Health Study Juice PLUS+ programme for parent + child for at least one year, automatically renewable
up to 3 years
PSP Professional Support Programme Contract establishing the collaboration between Franchisee and Wellness Coordinator
RSP Retail Sales Profit Profit paid to the Franchisee on all personal PCPs (10%)
DDC Direct Distributor Commission From the position of Direct Distributor, on top of the RSP, you can get an extra 4% commission
on all PCPs (14%)
SDC Senior Direct Distributor Commission From the position of Senior Direct Distributor on top of the RSP and 4% commission as DD, you
can get an extra 3% commission on all PCPs (+17%)
SCC Sales Coordinator Commission From the position of Sales Coordinator on top of the RSP, 4% commission as DD and 3%
commission as SDD, you can get an extra 3% commission on all PCPs (20%)
RVC Retail Volume Credit This is the value given to the NSA products on which volumes and commissions are calculated
Group RVC Total volume of your downline on which you can get Performace Bonus (PB) each month
Payline Volume created by yourself and your group
PB Volume Volume created in one month by yourself + your dealers and your DDs
POB Volume (Open) Volume created by you + your DLRs + your DDs and SDDs (not under another SC)
Sponsor The Franchisee who invited you to join the business
Upline All Franchisees above you and your sponsor
Front-line All Franchisees directly sponsored by you
Leg (line) Group resulting from a Franchisee directly sponsored by you
PB leg A leg with an SDD or above qualified for PB
POB leg A leg with an SC or above qualified for POB
Excess RVC Volume exceeding the necessary for PB and POB qualification which can be used the following
month
CLUB An SDD or above qualified for PB
Qualifying month Calendar month in which you reached a new NSA position
Effective month Calendar month following the qualifying month. You will be starting to get the benefit of the new
position you have reached
MPT When a Franchisees qualifies for PB or POB with less than the volume required, NSA keeps a
minimum bonus from the Franchisee for the qualified uplines
SC
DLR
Basic Commissions, Performance Bonus (PB)
and Promote-Out Bonus (POB)
Basic Commissions
monthly personal volume 65 (you + your DLRs)
Performance Bonus
PB volume 1,250 (you + DLR + DD)
Promote-Out Bonus
Open volume 3,750 (you + DLR + DD + SDD)
DD DD DD SDD
Basic Commissions
you
10%
Commissions on volume of
DLR
10%
DD
6%
Performance
Bonus (PB) -
2% on first generation, 3% on second,
third and fourth generation
(excluding your DLRs)
SDD
3%
-
Promote-Out
Bonus (POB)
-
3% on Open volume of your SCs & above
- - -
Definitions
UK marketing plan
Personal RVC Volume created by you personally
1. Fast track
- 10,000 within your
first 180 days
- 2 SDD legs + 1 DD leg
- Personal PCP of Juice
PLUS+ Premium or
Juice PLUS+ F&V
capsules
2. Cumulative
- 15,000
- 3 DD legs
- Personal PCP of Juice
PLUS+ Premium or
Juice PLUS+ F&V
capsules
DD SDD SDD
SC
(Fast Track)
SC
(Cumulative)
DD DD DD
Performance Bonus - PB
What is it and who can receive it?
SDDs and above can receive this
bonus. It is a bonus paid on your
downline volume in addition to the
Retail Sales Profit (10%) and the
basic commissions (4% + 3% +
3%): when your group grows, this
bonus will represent the biggest part
of your income.
How do you qualify?
By achieving your PB volume (you +
your DLRs + your DDs) of 1,250
each month.
rd
Examples of PB qualification (up to 3 generation)
PB up to the Third Generation
27 Juice PLUS+ Premium PCPs
SC
1,250
SDD
375
DD
250
SDD
1,250
SC
625
QNMD
2,500
SC
1,250
SDD
1,250
SC
1,250
SC
1,875
SSC
2,500
SC
750
SDD
1,250
SC
2,000
DD
750
SDD
1,250
SC
2,000
SDD
750
SDD
1,250
Who is it calculated on?
On the entire volume of your structure apart from your personal dealers.
What is a generation?
It's a segment of volume in between 2 Franchisees qualified for PB in the same leg. The first generation starts with
you, qualified for PB and goes down to the first qualifier; under the first qualifier the second generation starts etc.
On how many generations will you receive PB?
- PB up to the Third generation with 1,250 personal monthly PB
- PB up to the Fourth generation with 1,250 PB + 4 PB legs
- PB up to the Fifth generation (only for QNMDs and NMDs) with 5 PB legs (personal PB volume is not required).
How much do you earn?
2% commission on the first generation and 3% commission on the second, third, fourth and fifth generation.
PB up to the Fifth Generation
5.6
performance bonus - PB
nd
2 example SDD with 1,250 PB
achieved with other Franchisees
st
1 Example - Automatic qualification
DLR
125
DD
500
first generation
of 1,250 = 2% 25
of 8,750 = 2% 175 first generation
of 2,500 = second 3% 75 generation
of 2,000 = 3% 60 third generation
of 2,000 = 3% 60 fourth generation
of 2,000 = 3% 60 fifth generation
third generation
of 2,000 = 3% 60
second generation
of 2,000 = 3% 60
Total PB = 145
Total PB = 430
SDD 1,250
NMD 1,000
Promote-Out Bonus POB
What is it?
From the moment your Franchisees reach the position of Sales Coordinators, you will no longer receive the basic
commissions on them but, in addition to PB, you can receive this additional bonus.
Who can receive it?
Sales Coordinators and above.
How do you qualify?
With 3,750 Open volume
(you + your DLRs +
your DDs + your SDDs)
A
With 1,875 Open volume and
2 legs with a SC or above
qualified for POB in each one
B
With 3 legs with a SC or above
qualified for POB in each one
without personal Open
C
How much do you earn?
3% commission on the Open volume of your Sales Coordinators.
Who do you earn it on?
You earn it on the Open volume of the Sales Coordinators and above.
1 2 3
5.7
promote-out bonus - POB
You do not earn it on:
- your personal volume
- the volume of the Franchisees who help you reach the volume required for POB
- the Open of your SCs or above under a SC or above qualified for POB.
SC
3,750
SC
625
SC
4,000
SSC
4,500
SC
3,750
SC
1,875
SSC
4,000
SC
1,250
DD
750
SC
1,500
DLR
625
SDD
875
SSC
3,750
SC
4,000
DD
625
DLR
500
DD
750
SC
1,875
of 4,000
=
POB
3%

120
SC
1,875
SC
3,750
SC
1,875
SC
2,500
of 1,875
=
POB
3%

56,25
of 4,375
=
POB
3%

131,25
2
4
What is it?
BIB is short for Business Incentive Bonus. It is an expenses refund in order to support your own activities and those of
your dowline. It is paid together with the other commissions foreseen in the NSA Marketing Plan.
Who can receive it?
SSCs, QNMDs and NMDs.
How do you qualify?
SSCs, QNMDs and NMDs can receive the expenses refund if qualified for PB in the current month and have at least 2
PB legs in the previous month.
With 2 PB legs = 5%
With 3 PB legs = 10%
With 4 PB legs = 15%
With 5 PB legs = 20%
How much do you earn?
The expenses refund is calculated on the earnings of the previous month, i.e. total commission except Retail Sales
Profit (RSP), Expenses Refund (BIB) and VAT.
What is the maximum refund you can get?
SSC = 400
QNMD = 600
NMD = 1,600
Expenses Refund - BIB
1
3
5.8
expenses refund - BIB
SDD
SDD SC SSC SDD SDD SC SSC SDD SC
Previous month's earnings = 600
BIB 5% = 30
SSC
SC
PB = 1,250
PB = 1,250*
PB=1,250* PB=1,250* PB=1,250* PB=1,250* PB=1,250* PB=1,250* PB=1,250* PB=1,250* PB=1,250*
PB = 1,250*
SDD
Previous month's earnings = 600
BIB 10% = 60
QNMD
SC SC
PB = 1,250
PB = 1,250* PB = 1,250* PB = 1,250*
NMD
PB = 1,250
NMD
PB = 1,250
Previous month's earnings = 600
BIB 15% = 90
Previous month's earnings = 600
BIB 20% = 120
*
Q
u
a
l
i
f
i
e
d

f
o
r

P
B

i
n

t
h
e

p
r
e
v
i
o
u
s

m
o
n
t
h
Juice PLUS+ Soft Chewables
(4 pouches: 2 Fruit and 2 Vegetables)
* VAT not applicable
** Excluding VAT and freight
Juice PLUS+ Premium
(12 bottles of Capsules:
4 Fruit, 4 Vegetables and 4 Berries)
Upfront payment
Monthly instalment
141.75 187.50
46.87
210.40
54.65
Juice PLUS+ Premium Soft Chewables
(6 pouches: 2 Fruit, 2 Vegetables and
2 Berries)
(8 bottles: 4 Fruit and 4 Vegetables)
Upfront payment
Monthly instalment
49.00 62.50
15.62
73.60
19.45
Monthly instalment
Juice PLUS+ Complete*
(6 cans per box: Vanilla, Chocolate or Mix)
Upfront payment
75.00 100.00
25.00
92.50
24.10
Product
Preferred Customer Programme (PCP)
Wholesale**
RVC / Recomended
Retail **
PCP Price
5.9
value of Juice PLUS+
nutritional products
Value of Juice PLUS+ nutritional products
Upfront payment
Monthly instalment
90.00 112.50
28.12
142.00
37.00
Juice PLUS+ Capsules
(8 bottles per box: 4 Fruit and 4 Vegetables)
Upfront payment
Monthly instalment
93.75 125.00
31.25
138.00
35.50
Upfront payment
Monthly instalment
60.00 75.00
18.75
91.95
23.95
Juice PLUS+ Vineyard
(4 bottles Berries)
Upfront payment
Monthly instalment
48.00 62.50
15.62
72.50
19.15
Juice PLUS+ Chewables
UK Marketing Plan