Documente Academic
Documente Profesional
Documente Cultură
PAT MAC
to leave Player
Development
Customization
Offer and promote
your RACQUET
MATCH business
Pioneer
The college tennis
legacy of Georgias
DAN MAGILL
I
n
c
o
r
p
o
r
a
t
i
n
g
U
S
P
T
A
NOVEMBER/DECEMBER 2014 / VOLUME 42/ NUMBER 10 / $5.00
Spring Apparel:
A New Level of Style
Asphalt or Concrete:
Whats Best For
Your Courts?
p
g
.
3
9
U
S
P
T
A
P
r
o
o
f
t
h
e
Y
e
a
r
R
a
n
d
y
M
a
t
t
i
n
g
l
e
y
DEPARTMENTS
4 Our Serve
7 Industry News
15 Retailing Tip
16 TIA news
18 Pioneers in Tennis:
32 Ask the Experts
34 String Playtest:
Luxilon Alu Power Feel 1.20
37 Your Serve, by Jim Baugh
PLUS
40 CEOs Message
42 Vice Presidents
Message
44 USPTA News
56 2014 Honorees
60 Inside Coaching
62 Career Development
64 Member News
INDUSTRY NEWS
7 Pat Mac to leave USTA
Player Development
7 NCAA group tables changes
to D1 Championships
7 PTR hits 15,000 members
8 USTA board, ofcer
nominations announced
8 ITA names 2014 Collegiate
All-Star team
9 Net tension device
receives patent
9 Hall of Fame announces
nominations for 2015
10 Peoplewatch
10 Tecnibre, JTCC announce
partnership
11 CareersInTennis.com
nears 50K job views
12 Short Sets
14 TIA, NSSA offer second
annual Tennis Media Award
14 Randy Mattingley named
USPTA Pro of the Year
NOVEMBER/DECEMBER 2014
Tennis Industry
22 Match Play
Make sure you add racquet customization
to your menu of services for players.
24 Wish List for the New Year
We asked last years Champions of Tennis
winners what theyre looking forward to
in the coming year.
28 New Styles for Spring
From vibrant, splashy stripes and details to
shades of Mad Men, this Spring ushers in
variety, texture and style.
30 Hard Facts
Asphalt or post-tensioned concretewhich
is right for your facilitys tennis courts?
48 Deadly Doubles Behaviors
52 Tennis Teachers Conference
60 Coach Your Students in
Sport and in Life
61 Sins of Omission
p.28
p.30
2 TennisIndustry November/December 2014
p.39
FEATURES
p.22
p.24
www.tennisindustrymag.com www.tennisindustrymag.com
Read more articles online at www.ADDvantageUSPTA.com
www.tennisindustrymag.com
Our Serve Publishers
David Bone Jeff Williams
Editorial Director
Peter Francesconi
peter@racquettech.com
Associate Editor
Greg Raven
Design/Art Director
Kristine Thom
Special Projects Manager
Bob Patterson
Contributing Editors
Robin Bateman
Cynthia Cantrell
Kent Oswald
Cynthia Sherman
Mary Helen Sprecher
Tim Strawn
Contributing Photographers
Bob Kenas
David Kenas
TENNIS INDUSTRY
Corporate Ofces
PO Box 3392, Duluth, GA 30096
Phone: 760-536-1177 Fax: 760-536-1171
Email: TI@racquetTECH.com
Website: www.TennisIndustryMag.com
Ofce Hours: Mon.-Fri., 8 a.m.-5 p.m.
Advertising Director
John Hanna
770-650-1102, x.125
hanna@knowatlanta.com
Apparel Advertising
Cynthia Sherman
203-263-5243
cstennisindustry@gmail.com
Tennis Industry is published 10 times per year:
monthly January through August and combined
issues in September/October and November/
December by Tennis Industry and USRSA, PO Box
3392, Duluth, GA 30096. Periodcal postage paid
at Duluth, GA and at additional mailing ofces
(USPS #004-354). Nov/Dec 2014, Volume 42,
Number 10 2014 by USRSA and Tennis Industry.
All rights reserved. Tennis Industry, TI and logo
are trademarks of USRSA. Printed in the U.S.A.
Phone advertising: 770-650-1102 x 125. Phone
circulation and editorial: 760-536-1177. Yearly
subscriptions $25 in the U.S., $40 elsewhere.
POSTMASTER: Send address changes to Tennis
Industry, PO Box 3392, Duluth, GA 30096. TI is the
ofcial magazine of the USRSA, TIA,and ASBA.
Looking for back issues of Tennis Industry/
Racquet Sports Industry? Visit the archives at our
website at TennisIndustrymag.com for free digital
versions back to 2004.
F
or our last issue of the year, we
asked last years Champions of
Tennis winners what theyd like
to see in 2015, particularly in the ar-
eas in which they were honored. Their
answers (starting on page 24) cover a
lot of territory, and it got me thinking
of what Id like to see, too. So here are
some of my wishes for this industry.
I want PlayTennis.com to explode in
usage, interest and support. Think of
it, one unbranded site where anyone
can nd people to play with, courts,
equipment, lessonsanything about
tennis, for free. What other sport has
something as unique as this? Play-
Tennis.com has no other agenda save
growing this sport and sharing its
benets.
I wish industry organizations will
stop duplicating efforts and re-
inventing the wheel. We need to use
and partner with groups that already
have viable, workable solutions. We
waste way too much time, effort and
money because something is not
invented here. Lets stop overcompli-
cating everything.
Related to this: Enough with the
politics. Enough said.
Id like to see the USTA take a cue
from Tennis Australia and the LTA
and start using Cardio Tennis as part
of a strategy to grow tennis. The irony
is Cardio Tennis was created in the
U.S., yet other countries NGBs are
faster to recognize how the program
can grow participation, get their citi-
zens healthy and boost businesses.
Related, I wish our industry overall
would better address how to use
health and tness as a key selling
point to grow this sport. We all know
tennis is healthy on many levels,
but weve never been able to capture
how to use this to sell this sport to
consumers and give them something
truly tangible and lasting.
I want National Tennis Month
back. The USTA used to push May
as NTM, but then it disappeared. Its
a much-needed, natural platform
for tennis (and May is also National
Physical Fitness and Sports Month
what a perfect tie-in). This May, the
TIA, with industry support, is again
making a big push for Try Tennis
Free. Lets link that into a revitalized
National Tennis Month!
I want more younger people in the
tennis workforcein all segments of
this industry. We should constantly
encourage new blood and new ideas.
Advocacy, advocacy, advocacy. We all
need to be advocates for tennis, at ev-
ery level. Sadly, the USTA disbanded
its advocacy staff last year and theres
talk of ending the national Advocacy
Committee. Thats a mistake. We need
to revamp our strategies for tennis
advocacy. If theres one thing that
crosses all lines in this industry, its
advocacy.
Im incredibly optimistic about the fu-
ture of this industry and feel were on
the right track in many respects. We
have so many terric opportunities at
hand. 2015 really can be our year!
Peter Francesconi, Editorial Director
peter@racquettech.com
P.S.: Wed like to hear from you, too. Please feel free to email
me and well try to put your wishes out there, also.
My Wish List
4 TennisIndustry November/December 2014 www.tennisindustrymag.com www.tennisindustrymag.com
November/December 2014 TennisIndustry 7
Industry News
Information to help you run your business
T
he NCAA Division 1 Championships/Sports Management Cabinet tabled a
proposal that recommended several changes aimed at reducing the length of
matches in the D1 Mens and Womens Tennis Championships. The cabinet
referred the proposal back to the D1 Mens and Womens Tennis Committee and asked
them to gather feedback from the sports student-athletes. Its the second time since
2012 the cabinet rejected changes to the D1 championships.
Committee members were also asked to try to reach more consensus and understand-
ing in the coaching community, particularly among womens coaches. Cabinet members
also suggested another survey be sent to the membership and that it originate from the
NCAA Division I Mens and Womens Tennis Committee.
We put a lot of time and efort into this, so were disappointed, said D.J. Gurule,
former chair of the D1 Mens and Womens Tennis Committee and the head womens
coach at Gonzaga University. But we know weve got to reengage with the entire tennis
community of coaches and student-athletes to come up with a model that is in the best
interests of the sport and is more broadly supported.
NCAA Group Tables Changes
To Division 1 Championships
PTR Hits 15,000 Members
In August, the PTR announced that
it added its 15,000th member, El-
lie Czura, who joined via the PTR on
Campus program. Czura is a junior
at Hilton Head Preparatory School,
where she is a member of the state
championship tennis team. Along
with several other local high school
tennis players, Czura will take part in
a PTR on Campus Certication Work-
shop after the girls tennis season in
October.
With PTRs effort to educate and
certify younger tennis coaches, we
are thrilled that Ellie is our 15,000th
member, says PTR CEO Dan Santo-
rum. Ellie is a very good competitive
player who loves tennis and hope-
fully will choose to have a rewarding
career coaching the game.
Czura will receive a free PTR Sym-
posium registration where she will
be recognized during the Parade of
Nations. She will also receive a com-
plimentary 2016 PTR membership,
plus a free PTR educational work-
shop of her choice.
Ive been fortunate to train at
both the Van der Meer World Class
Training Center and the Smith-
Stearns Academy, so I know the
important role that coaches play in
the development of junior tennis
players, Czura says. I hope to one
day follow in their footsteps.
Trenton NJTL Dedicates
Haggerty Pavilion
The National Junior Tennis & Learning
of Trenton (N.J.) has experienced many
From left, PTR CEO Dan Santorum, Ellie
Czura, and PTR Director of Development and
HH Prep Tennis Coach Brian Parkkonen.
A
fter 6-1/2 years as the USTAs general manager of Player Development, Patrick
McEnroe announced he is resigning from the position. The announcement came
during a news conference at the US Open.
McEnroe said he was leaving for personal and professional reasonsamong them, that
the head of Player Development should be based at the $60 million tennis center being
built at Lake Nona in Orlando, Fla., and that he did not want to be based there full time.
Finding his successor could take up to six months, said USTA Executive Director and
COO Gordon Smith. McEnroe will stay on to help with the
transition to a new head of Player Development.
It's very difcult to create top-level players, said
McEnroe, who also is a tennis analyst for ESPN. I think I
have a newfound respect for what my parents did to create
two players, one who was really good and another who was
pretty good. Patrick, a former pro player and U.S. Davis
Cup captain, is the younger brother of seven-time Grand
Slam champion John McEnroe.
McEnroes resignation comes when results from American men appear to have hit
new lows, as no U.S. man made it into the second week of this years Open. A New York
Post story, which said McEnroe sat down with a handful of reporters before the Open,
reported that, McEnroe called out the system that doesnt allow the USTA to sanction
coaches, saying America had lost ground in the world of coaching.
Smith said McEnroes departure was not prompted by recent declining pro results.
If you look at where we are and where we have come from, we have a great foundation.
Frankly, I think we are going to see results of that, Smith said. Patrick realized that the
United States really needed a broad-based, organized regional and national program.
Make no mistake, we're going to continue the course. This is not a change in direction.
www.tennisindustrymag.com www.tennisindustrymag.com
Patrick McEnroe to Leave
USTA Player Development
Industry News
memorable moments in its 39-year history,
but it will be difcult to top the dedication of
the Daniel L. Haggerty Jr. Pavilion in August.
Numerous political and USTA dignitaries
attended, and it signied the nal piece of
the Cadwalader Park tennis court renovation
project. The Pavilion is the centerpiece of the
Junior Champions Tennis Center, now one
of the
largest
outdoor
short-
court
facilities
in the
country,
with 14 smaller courts and a stadium court.
The complex is now used by the NJTL for its
extensive tennis and educational programs
that reach some 2,500 kids annually.
The project was co-chaired by Albert
Stark, Amy Smith, and Dave Haggerty, the
current USTA President and son of the Pavil-
ion's namesake. It was a unique partnership
between the City of Trenton, which provided
community development grant money and
helped with the bidding process; the NJTL of
Trenton, which managed the project; Friends
of Cadwalader Park Tennis, who led the fund-
raising effort; and the USTA, which provided
the design work.
Trenton Mayor Eric Jackson, Board Presi-
dent Beth Deitchman, Executive Director
Rob Howland, and Haggerty were among
those to make remarks. Jim Courier and Todd
Martin (photo) played a singles exhibition
and joined two star NJTL kids for some fun
doubles play.Ann LoPrinzi
USTA Foundation Receives
$125K Grant from Coca-Cola
USTA Foundation, the USTAs national
charitable organization, has received
a $125,000 grant from the Coca-Cola
Foundation, the philanthropic arm for
The Coca-Cola Co. As part of the grant,
the USTA Foundation will fund $10,000
to 10 National Junior Tennis and Learning
(NJTL) programs nationwide that utilize
the ACE (Academic Creative Engage-
ment) Curriculum.
The ACE curriculum provides hands-
on academic lessons in literacy and
math and includes additional lessons on
nutrition, all designed
to encourage academic
achievement, health and
wellness while develop-
ing social skills. In ad-
dition to the funds, the
following NJTL programs will also receive
professional development support and
materials:
15 Love, Albany, NY
Atlanta Youth Tennis and Education
Foundation, Atlanta
Houston Tennis Association, Hous-
ton
InnerCity Tennis (ICT), Minneapolis
LA 84 SCTA NJTL, Los Angeles
National Junior Tennis and Learning
of Trenton, Trenton, NJ
Richmond Police Athletic League,
Richmond, CA
Tennis For Charity, Cincinnati
The Sportsmens Tennis & Enrich-
ment Center, Dorchester, MA
Youth Tennis Advantage, Berkley, CA
In January 2014, the USTA Foundation
combined with USTA NJTL, a national
network of 630 community-based tennis
and education programs serving more
than 330,000 youth, to become a fully
operational foundation.
We are extremely grateful to the
Coca-Cola Foundation for supporting
the ACE curriculum and our phenomenal
NJTL chapters, said Dan Faber, executive
director of the USTA Foundation. These
funds provide us with an opportunity to
not only support one of our greatest aca-
demic programs within the NJTL network,
but to continue to grow and expand our
outreach.
ITA Names 2014 Collegiate
All-Star Team
The Intercollegiate Tennis Association has
named the best collegiate tennis players
from the 2013-2014 season. The ITA Colle-
giate All-Star Team consists of:
NCAA Div. 1 Singles: Jamie Loeb, Univ.
of North Carolina; Robin Anderson,
8 TennisIndustry November/December 2014
USTA Board, Ofcer
Nominations Announced
T
he USTA Nominating Committee has announced the following people have
been nominated to serve as Ofcers and Directors on the national USTA
Board of Directors for the 2015-2016 term (section afliation in parenthe-
ses):
Katrina M. Adams, President (Eastern)
Alexander Boyd Andy Andrews IV, First Vice President
(Southern)
Thomas S. Ho, Vice President (Texas)
Donald L. Tisdel, Vice President (Pacic Northwest)
Patrick J. Galbraith, Secretary-Treasurer (Pacic North-
west)
Directors at Large: Fabrizio Alcobe-Fierro (Florida), Joan E. Baker (Northern),
Mark D. Ein (Mid-Atlantic), Michael J. McNulty III (Southern), Andrew A.
Valdez (Intermountain), Kathleen J. Wu (Texas), Lauren B. Barnikow (Elite
AthleteNorthern California), Todd C. Martin (Elite AthleteFlorida), Chanda
R. Rubin (Elite AthleteSouthern)
Immediate Past President: David A. Haggerty (Middle States)
In addition, the nominating committee has named its own successors for
the 2015-2016 term: Charlotte S. Johnson (ChairSouthwest), Frank A. Adams
(Intermountain), Kathleen T. Francis (Eastern), Eddie A. Gonzalez (Southern),
Robert Kramer (Southern California), Greg R. Lappin (Northern), Greg J. Mason
(Southwest), Rex A. Maynard (Southern), Roshan N. Rajkumar (Northern), Nancy
C. Rasgado (Florida), Christopher J. Reynolds (Mid-Atlantic), Alfredo Trevino
(Texas), Jill Craybas (Elite AthleteSouthern California), Jewel R. Peterson (Elite
AthleteSouthern), Jim Thomas (Elite AthleteMidwest)
www.tennisindustrymag.com www.tennisindustrymag.com
Industry News
November/December 2014 TennisIndustry 9
www.tennisindustrymag.com www.tennisindustrymag.com
UCLA; Danielle Collins, Univ. of
Virginia; Marcos Giron, UCLA; Clay
Thompson, UCLA; Guillermo Alcorta,
Univ. of Oklahoma
NCAA Div. 1 Doubles: Erin Routliffe/
Maya Jansen, Univ. of Alabama; Lau-
ren Herring/Maho Kowase, Univ. of
Georgia; Kendal Woodard/Megan
Kurey, Georgia Tech; Mikelis Libietis/
Hunter Reese, Univ. of Tennessee;
Ashok Narayana/Max Schnur, Colum-
bia Univ.; Peter Kobelt/Kevin Metka,
Ohio State Univ.
NCAA Div. 2: Valentine Confalonieri,
Lynn Univ.; Bruno Savi, Univ. of West
Florida
NCAA Div. 3: Gabrielle Clark, Emory
Univ.; Joey Fritz, Amherst
NAIA: Jade Curtis, Auburn Univ. at
Montgomery; Deni Zmak, Embry-
Riddle
NJCAA: Natalia Vavulina, ASA College;
Josh Page, Abraham Baldwin Agricul-
tural College
In addition, the 2014 ITA/Arthur Ashe Jr.
National Leadership and Sportsmanship
Award winners are:
Div. 1: Greg Andrews, Univ. of Notre
Dame, and Belinda Niu, Northwestern
Univ.
Div. 2: Robert Florence, Washburn
Univ., and Lauren Coggins, Slippery
Rock Univ.
Div. 3: Nicolas Moreno, Trinity, and
Samantha Gann, Tufts
NAIA: Sonam Phuntsok, Lewis-Clark
State College, and Dominika Jasova,
Brenau Univ.
Junior/Community College: Richard
Catabona, LA Pearce College, and Mal-
lory Davis, Meridian CC.
Hall of Fame Announces
Nominations for 2015
French tennis greats Amelie Mauresmo
and Mary Pierce, both two-time singles
champions at Grand Slam tournaments,
have been nominated to receive the
highest honor in tennisenshrinement
in the International Tennis Hall of Fame.
Two-time Roland Garros champion Sergi
Bruguera of Spain, and Russia's Yevg-
eny Kafelnikov, winner of two singles
titles and four doubles titles at Grand
Slams, join Mauresmo and Pierce in the
Recent Player Category of nominees.
David Hall of Australia, a six-time ITF
World Champion has been nominated in
the Recent Player Category for Wheel-
chair Tennis. Longtime tennis industry
leader Nancy Jeffett has been nominat-
ed in the Contributor Category in recog-
nition of her lifetime commitment to the
growth of the sport, particularly in the
areas of women's professional tennis
and junior tennis development.
Voting for the 2015 ballot will take
place over the next several months,
culminating with an announcement
early next year to reveal the Interna-
tional Tennis Hall of Fame Class of 2015.
The 2015 Enshrinement Ceremony will
be July 18 in Newport, R.I., in conjunc-
tion with the annual Hall of Fame Tennis
Championships.
PTR, iTPA Announce Global
Partnership Agreement
The PTR recently announced a global
partnership agreement with the Interna-
tional Tennis Performance Association
(iTPA).
Continuing education is key to being
a successful tennis coach, as well as to a
thriving tennis industry, says PTR CEO
Dan Santorum. By partnering with iTPA,
PTR has joined forces with a rst-class
association that will provide excellent
educational opportunities for our tennis
coaches around the world. One of the
P
H
O
T
O
B
Y
J
U
D
I
T
H
G
L
A
S
S
Glass Receives Patent
For Net Tension Device
I
n the same week that the TNT Gauge was being installed for the third consecu-
tive year on net posts for all the courts at the 2014 US Open, U.S. Patent No.
8,806,952 Measuring Sports Net Tension was issued to the gauges inventor,
David Glass of Knoxville, Tenn. The patent recognizes the uniqueness of the tennis
and volleyball net tension gauges that have removed the last variable from those
sports net setups, Glass says.
The TNT (Tennis Net Tension) Gauge was devel-
oped in 2011 with the cooperation of the University
of Tennessee program, and is becoming the standard
measuring device for equalizing the nets across a ten-
nis facility. The gauges are in use at several pro events
and two NCAA Championships. Beginning with the
2015 publication of Friend at Court, the USTA joins
the ITF in recommending a tension of 400 to 450
pounds on all competition nets, with all nets across a
facility within 25 pounds of each other.
The TNT Gauge is the only instrument in produc-
tion that is certied to be accurate enough meet that
narrow tension range, Glass says. The new product
is on hundreds of courts and has been used for thou-
sands of matches at pro, college, and club levels, and
has proven its durability without a single hardware
failure to date. The TNT Gauge has a two-year manufacturers warranty.
In 2013, volleyball adopted that sports version, called the Tight Right Gauge, and
is working toward similar standardization of volleyball net tension. The Tight Right
Gauge will be on the nets for the volleyball events at the 2016 Olympics in Brazil.
Manufactured in Knoxville, and available with club or team logos, the TNT Gauge
is made in models that ensure compatibility with nearly all tennis net posts. Visit
tightcable.net or contact Glass at 865-307-0474 or David@tightcable.net.
People
Watch
Jeff Williams is the new
managing partner of the Ten-
nis Media Company (TMC),
owners and publishers of
Tennis Magazine, Tennis.
com and Tennis Tuesday.
Williams, who is also the co-
publisher of Tennis Industry
magazine, has been TMC
Group Publisher for the past
decade. Former Managing
Partners Bob Miller and
George Mackin will transition
to investor roles. Chris Evert
maintains her role as partner
and a contributor, and Billie
Jean King retains her role as
an investor in TMC.
Babolat recently honored
winners of its 2013-2014
sales awards: Retailer of the
YearThe Tennis Profes-
sionals, New York; Sales Rep
of the Year: Adrian Bolton,
Southern California; Tennis
Runs in Our Blood award:
Jonathan Albrecht.
Wilson Sporting Goods
Co. has added two to its
Racquet Sports division. Nick
Gonzales is global marketing
director and Tim Buwick is
U.S. promotions director for
Racquet Sports. Gonzales,
who spent the last eight
years at Unilever, will be
responsible for shaping the
consumer communication
and engagement strategy
spanning all Racquet Sport
product categories and key
business drivers. Buwick,
a longtime Wilson territory
manager, will lead, develop,
and execute grassroots strate-
gies and promotional activities
to drive brand awareness and
consumer demand. Earlier this
summer, Wilson named Hans-
Martin Reh as its new General
Manager, Racquet Sports.
Marin Cilic, who endorses
the Head Graphene Prestige
racquet, claimed his 300th
career win when he
defeated Kei Nishi-
kori in three sets
in the US Open
nal.
Former
world No. 4
and current U.S.
Fed Cup Captain Mary
Joe Fernandez was awarded
the 2014 USTA Presidents
Award during the US Open,
which honors an individual
who has given extraordinary
service to the sport of tennis
in the publics interest. Since
its inception in 1999, award
recipients have included Billie
Jean King, Lindsay Davenport,
Mike Bryan and Bob Bryan,
and former New York City
Mayor David Dinkins.
The International Tennis Hall
of Fame has appointed long-
time tennis industry leader
Charlie Pasarell to be chairman
of the organization's Inter-
national Committee, which
focuses on growing awareness
for the Hall of Fame's mission
in the international tennis
community, and fostering
knowledge of the rich history
of tennis around the world.
Roger Federer and Caroline
Wozniacki received the third
annual US Open Sports-
manship Awards for their
excellence in sportsmanship
throughout the Emirates
Airline US Open Series and the
US Open.
The International
Tennis Hall of Fame
& Museum Board of
Directors has named
Mark Stenning and Ed
Woolard as Life Trustees.
Stenning stepped down
as CEO of the Hall of Fame
earlier this month after 35
years with the organization.
Woolard has been a longtime
supporter of the Hall of Fame
in numerous capacities, most
recently serving as vice chair
of the organization's Capital
Campaign.
US Open runner-up Kei Ni-
shikori will appear in promo-
tions for Jaguar in Japan, his
rst major deal since reaching
the US Open nal.
Stanislas Wawrinka has re-
newed his contract with Yonex
for the companys racquets,
shoes and clothing. Sports-
Business Journal says the $20
million deal is the largest for
the Japanese company.
Australias Omar Jasika,
playing with Tecnibre rac-
quets and strings, defeated
French player Quentin
Halys, 2-6, 7-5, 6-1, in the
US Open Junior Boys Final.
The 17-year-old also won the
US Open Junior Doubles title
with Japanese partner Naoki
Nakagawa. Jasika is the rst
player in 28 years to win both
Boys Singles and Doubles
crowns at Flushing Meadows.
He has played with Tecnibre
since age 3.
USTA Girls 18s National
Champion CiCi Bellis of Ather-
ton, Calif., and Aron Hiltzik of
Hinsdale, Ill., were honored
with the inaugural US Open
Junior Sportsmanship Awards,
presented to the junior boy
and girl who best demon-
strate excellent sportsman-
ship at this summers USTA
National Championships.
Tennis Channel has ap-
pointed Jeremy Langer as vice
president of programming.
Inducted recently into the
Southern California Tennis As-
sociations Senior Hall of Fame
were: Richard Doss, Robert
Isenberg, Patricia Fraser the
late Eleanor Harbula, Roz
King, the late Charles Lass,
Deborah McCormick, Charles
Nelson, James Perley, and
Beverly Winans.
10 TennisIndustry November/December 2014
Industry News
www.tennisindustrymag.com www.tennisindustrymag.com
benets of this agreement is that members
of both organizations can take advantage of
special educational opportunities.
The iTPA is proud to partner with the PTR
to continue to grow the quality and breadth
of education offerings throughout the tennis
industry, adds Dr. Mark Kovacs, PTR, CTPS,
MTPS and iTPA executive director. The
iTPAs mission is closely aligned with that
of PTR and this partnership will benet mem-
bers of both organizations with a focus on
providing high-quality education.
Tecnibre, JTCC Announce
Partnership
The Junior Tennis Champions Center
(JTCC), at College Park Tennis Club in
Maryland, has partnered with Tecnibre
to become the premier training center
for Tecnibres ATP World Tour On the
Road program in the U.S.
We at Tecnibre are very pleased to be
partnering with one of the premier tennis
academies in the U.S., says Dave Dorsey,
national sales manager of Tecnibre USA.
As a premier brand of competition-level
tennis products, Tecnibre looks forward
to working alongside the Junior Tennis
Champions Center in the development
of the next generation of professional
Industry News
November/December 2014 TennisIndustry 11 www.tennisindustrymag.com www.tennisindustrymag.com
players. The On the Road to the ATP World
Tour is an exclusive program led by Tecni-
bre-sponsored ATP players, including Janko
Tipsarevic and Denis Istomin. The program
helps juniors discover what it takes to reach
and excel on the pro tour.
We are looking forward to a new era of
innovation as we begin our partnership with
Tecnibre, adds Ray Benton, CEO of the
JTCC. The JTCC was founded on the idea of
preparing all our players to reach their full
potentialas young adults and as athletes.
Working alongside Tecnibre will allow us
to offer our students the best in technical
equipment as they train.
CareersInTennis.com Nears
50,000 Job Views
With more than 2,600 registered job-seekers
and over 300 registered businesses, the free site
CareersInTennis.com has taken off in 2014.
Ryan Melton, the operations manager for the
Tennis Industry Association, which manages the
site, reports that from January to September of
this year, the website has received nearly 50,000
views, a 52 percent increase over all of 2013.
The site is one of the industry leading go-to
sources to connect employers and employees to
tennis career opportunities, he adds.
CareersInTennis.com is free to use for both
job-seekers and employers. Visit the site to
sign up.
Ashaway Squash String
Adds New Design
Ashaway Racket Strings has added new
are to its popular 18-gauge SuperNick XL
Micro squash string by introducing a new
black and white pattern. The distinctive
new design adds variety and choice to what
has become Ashaway's fastest growing
squash string category.
Ashaway's other 1.15 mm
squash strings include Ul-
traNick 18 and PowerNick
18. Visit ashawayusa.
com.
"The new black and white cross pattern
SuperNick XL Micro is very ashy and dis-
tinctive, says Ashaway VP Steve Crandall.
It will go very well with some of the new rac-
quet graphics, and will be very recognizable
as a member of the Ashaway SNXL family of
squash strings."
Giron, Loeb Win Inaugural
American Collegiate Invitational
A little bit of rain didnt stop UCLAs Marcos
Giron from winning the inaugural American
Short
Sets
The U.S. Davis Cup
team beat Slovakia, 5-0,
in Chicago in September
to preserve its place in
the World Group for the
2015 competition. The
American squad will
next square off against
Great Britain in the rst
round March 6-8 in
Great Britain, at a site
and court surface to be
determined. The United
States-Great Britain ri-
valry is the oldest rivalry
in Davis Cup history,
dating back to the rst
competition in 1900.
The U.S. is 11-8 all-time
against Great Britain. For
the 2014 Davis Cup nal,
France will host Switzer-
land November 21-23.
Wilson says it has
received a patent that
it claims covers racquet
stringing patters with
more main strings than
cross strings. The patent,
mentioned in a Wall
Street Journal article
recently, is a result of the
companys Spin Effect
technology.
Citizen Watch
Company of America is
extending its long-
standing partnership
with the USTA and
the US Open. Citizen
will also become the
Ofcial Timekeeper of
the Emirates Airline
US Open Series and
will have a presence at
all U.S.-based Series
tournaments. In ad-
dition, the brand will
be integrated into the
USTAs future facility at
Lake Nona in Florida.
Facing Hewitt
($10.99, 274-pages,
available at Amazon.
com) is a new book
by veteran sports and
tennis journalist Mark
Scoop Malinowski
about one of the most
dynamic champions
in modern tennis, Aus-
tralian Leyton Hewitt,
the youngest player
every to be ranked No.
1 on the ATP Tour. The
book is composed of
interviews with more
than 50 players who
discuss their memo-
ries and experiences
of what its like to com-
pete against the for-
mer Wimbledon, US
Open and Davis Cup
champion. Malinows-
ki, who also authored
the book Facing
Federer: Symposium
of a Champion and
Marcelo Rios: The
Man We Barely Knew,
currently is working on
Facing McEnroe and
Facing Nadal.
Complete Tennis
Mastery is a tennis
lesson app that con-
sists of 57 lessons on
strokes, 34 on strate-
gies and 26 others that
include match play,
court surfaces, strings
and more. Longtime
USPTA pro and coach
Bill Longua, the tennis
director at Palm Island
resort in Florida and
author of the book
Winning Tennis
Strokes, created the
app, which is available
for $4.99 for iPhone
and Android.
The Australian Open
and the ATP World
Tour Masters 1000
at Indian Wells have
again been voted the
most media-friendly
tournaments in the
sport by the worlds
leading tennis
journalists. The two
tournaments received
their awards from the
International Tennis
Writers Association
(ITWA) at a reception
in New York prior to
the US Open.
USTA Foundation,
the national charita-
ble organization of the
USTA, announced that
it has partnered with
longtime US Open
sponsor JPMorgan
Chase & Co. to award
10 National Junior
Tennis and Learning
(NJTL) programs with
$10,000 each to go
toward tennis and
education program-
ming. In addition,
JPMorgan Chase ran
a nationwide Twit-
ter campaign that
awarded $10,000 to
another NJTL.
RapidForce, a
muscle support and
pain relief adhesive
application, now has
a strategic partner-
ship with professional
player John Isner, who
wears RapidForce
during tournaments
to help with knee sup-
port. The pre-cut com-
pression fabric shapes
aid in pain reduction
and improved stability
for the most frequent
musculoskeletal is-
sues and injuries, says
the company.
The USPTA recently
announced that Power
Plate is its most recent
supporter, and will
contribute to the
USPTAs Retirement
Gold+ program for
those members who
purchase a Power
Plate machine for their
club or facility. Owned
by Performance
Health Systems,
Power Plate is a leader
in whole-body vibra-
tion equipment.
The newly opened
Four Seasons Resort
Orlando at Walt
Disney World Resort
will use Peter Burwash
International to direct
its tennis program.
12 TennisIndustry November/December 2014
Industry News
www.tennisindustrymag.com www.tennisindustrymag.com
Collegiate Invitational tournament, played at
the US Open on Sept. 6 of the nal weekend.
The top-seeded Giron of Thousand Oaks, Calif.,
downed Ohio States Peter Kobelt, 6-1, 6-3, to
win the mens title, while North Carolinas Jamie
Loeb beat fellow New Yorker Julia Elbaba, 7-5,
6-1, of Virginia to capture the womens cham-
pionship in the eight-player event played at the
USTA Billie Jean King National Tennis Center.
If Giron is ranked No. 250 or higher and Loeb
No. 150 or higher in the world rankings next
summer, the pair will receive a main draw wild
card into next years US Open. Guaranteed at
least a qualifying wild card, Giron and Loeb will
also get wild cards into two USTA Pro Circuit
events, while Kobelt and Elbaba will each
get one wild-card spot.
Ken Merritt to Head New
Team Gamma Program
Gamma has hired an experienced group
of promotional scouts and recruiters
headed up by tennis industry veteran
and development expert Ken Merritt.
Merritt and his team will be responsible
for building Team Gamma, an elite
group of tennis players, teaching pros,
coaches and training centers.
I am excited to start this new venture
with Gamma, Merritt says. After meet-
ing the Gamma team, I knew this was the
perfect t. These guys are really commit-
ted to tennis. The knowledge and experi-
ence that sits in Gamma headquarters
blew me away.
We are very excited to be shaping Team
Gamma with Ken, who recently built one of
the most highly visible junior and acad-
emy programs in the tennis industry, says
Gamma President and CEO Matt Ferrari.
His teams ability to create passion and a
dedicated following for a brand coupled
with our commitment to support players,
teaching pros, coaches and academies are
a natural t.
November/December 2014 TennisIndustry 13 www.tennisindustrymag.com www.tennisindustrymag.com
USPTA Pros Raise $22K
For Military Families
Since May, members of the USPTA have
donated more than $22,000 to ThanksUSA as
part of the Tennis Thanks The Troops cam-
paign, which included a $1,000 donation from
the USPTA Foundation.
Through Tennis Thanks the Troops, USPTA
and ThanksUSA have teamed up to encour-
age USPTA Professionals to raise money for
scholarships given to the families of military
men and women. USPTA Professionals held
tournaments, festivals, auctions and lessons
to help raise funds, and the pro who raised the
most won a trip to the 2014 US Open.
This years winner was USPTA Elite Profes-
sional Todd Assini, tennis director of the
Berkeley Hills Country Club in Duluth, Ga. He
hosted a Memorial Day Tennis Mixer fundrais-
er, a Silent Auction fundraiser, a Wimbledon
viewing party, and a happy hour on June 28,
raising $6,335.25 for the charity.
Participation Increases
For High School Sports
The number of participants in high school
sports increased for the 25th consecu-
tive year in 2013-14, with a record total of
almost 7.8 million, according to the annual
High School Athletics Participation Survey
conducted by the National Federation of
State High School Associations (NFHS).
The one-year increase of more than 82,000
athletes was the highest since 2009-10.
Girls participation increased for the
25th consecutive year with an additional
44,941 participants from 2012-13 and
set an all-time record of 3,267,664. Boys
participation eclipsed 4.5 million for the
rst time (4,527,994), breaking the mark of
4,494,406 in 2010-11.
The top 10 boys sports remained un-
changed from last year: football, outdoor
track and eld, basketball, baseball, soc-
cer, wrestling, cross country, tennis, golf,
and swimming and diving. Track and eld
remained the No. 1 sport for girls, followed
by basketball, volleyball, soccer, fast-pitch
softball, cross country, tennis, swimming
and diving, competitive spirit squads, and
lacrosse.
Worldwide Sponsorship
Expected to Increase
Worldwide spending on amateur and
professional tennis tournaments, leagues and
sanctioning bodies is expected to total $739
million in 2014, up 4.4 percent from 2013,
according to projections by sponsorship con-
Industry News
sulting company IEG. The increase exceeds
the projected 4.3 percent increase in overall
sponsorship spending, but lags behind the
4.9 percent increase in sports spending
overall.
Some of the top deals in tennis this year
included the ATP renewing FedEx Corp.
while the WTA re-upped BNP Paribas as title
of the season-ending WTA Finals Singapore.
The WTA also secured SC Global as present-
ing sponsor of the WTA Finals, and the Con-
necticut Open landed United Technolo-
gies Corp. as presenting sponsor.
According to IEG, sports apparel and
equipment companies are the most
prolic sponsors of tennis8.4 times
more likely to sponsor tennis than the
average of all sponsors. Anheuser-Busch
is the most active sponsor of tennis with
34 percent of properties with a sponsor
in the malt beverage category reporting a
partnership with the company.
Industry News
14 TennisIndustry November/December 2014 www.tennisindustrymag.com www.tennisindustrymag.com
Clarication
In the Sept./Oct. issue of Tennis Indus-
try magazine, the State of the Industry
article (page 30) conveyed a stat that
tennis TV viewership was down 22 per-
cent in 2013. Absent from this analysis
was a reference to the fact that the 2012
London Olympics had a signicant
impact on the 2012 viewership gures,
resulting in the majority of the compara-
tive decline in tennis viewership for the
2013 year.
TIA & NSSA Offer 2nd Annual
Tennis Media Award
The TIA and the National Sportscasters
and Sportswriters Association (NSSA) are
again working together to bring to light
the many great stories about tennisthose
who play, teach, organize, sponsor and
promote the game. The TIA will present the
Second Annual Tennis Media Award to an
NSSA member who produces a story (print,
web or broadcast) judged to be the most
informative, interesting, and compelling
about the sport of tennis or those involved
in the sport.
The story or broadcast can be about any
aspect of recreational play, for instance
Youth Tennis, Cardio Tennis, Adult Ten-
nis, league play, school tennis, Tennis on
Campus, the PlayTennis.com website, etc.
The Tennis Media Award will be presented
June 6-8 at the 56th annual NSSA Awards
Weekend in Salisbury, N.C. The winner
will receive travel to the event and $1,000.
Runner-up and Honorable Mention winners
also will receive prize money.
To be eligible, stories must be published
or broadcast between Jan. 1, 2014, and
Dec. 31, 2014. The deadline for entries is
March 1. Only NSSA members are eligible,
and only one entry per member. (The
NSSA consists of more than 1,000 leading
sportscaster and sportswriters, the largest
and oldest such professional organization
in the U.S. To join the NSSA, visit nssafame.
com.) For print entries, send a web link
to the story or attach a low-res pdf. For
web entries, send a link to the story. For
broadcast entries, a web link is preferred.
All entries must be emailed to contest@ten-
nisindustry.org. For more information, visit
tennisindustry.org/media.
Tennis Racquet Performance
Specialty Stores
January-June, 2014 vs. 2013
Units 2014 299,767
2013 304,526
% change vs. 13 -2%
Dollars 2014 $44,391,000
2013 $44,175,000
% change vs. 13 0%
Price 2014 $148.08
2013 $145.06
% change vs. 13 2%
Top-Selling Racquets at
Specialty Stores
By year-to-date dollars
Jan.-June 2014 Best Sellers
1. Babolat Aero Pro Drive 2013 (MP)
2. Babolat Pure Drive GT 2012 (MP)
3. Babolat Pur Drive Lite 2012 (MP)
4. Head Graphene Radical MP (MP)
5. Babolat Aero Pro Team 2013 (MP)
Hot New Racquets
(introduced in the past 12 months)
1. Head Graphene Radical MP (MP)
2. Wilson Juice 100 S (MP)
3. Babolat Pure Strike 100 (MP)
4. Head Graphene Radical Pro (MP)
5. Babolat Pure Drive Play (MP)
Top-Selling Tennis Shoes
at Specialty Stores
By year-to-date dollars, Jan.-June 2014
1. Prince T22
2. Asics Gel Resolution 5
3. Nike Air Max Cage 2013
4. Nike Zoom Vapor 9.5 Tour
5. Babolat Propulse 4
Top-Selling Strings at Specialty
By year-to-date units, Jan.-June 2014
1. Babolat RPM Blast
2. Prince Synthetic Gut Duraex
3. Wilson NXT
4. Wilson Sensation
5. Luxilon Alu Power
(Source: TIA)
USRSA Welcomes new MRT's
MRT's
David Dvorak - Dunwoody, GA
Terry Gratz - Stone Mountain, GA
Cody Hunter - Vero Beach, FL
Mark Lewis - Santa Clara, CA
Michael Na - Indonesia
Bill Vinh - Houston, TX
Mattingley Named 2014
USPTA Professional of the Year
U
SPTA Master Pro Randy Mattingley (below) of Kingwood, Texas, was hon-
ored with the 2014 Alex Gordon Award for the Professional of the Year, the
USPTAs top annual member award. Mattingley and other industry leaders
were recognized by the USPTA at its annual awards ceremony, held in New York at
the Tennis Teachers Conference during the US Open. Other honorees are:
USTA/USPTA Community Service Award: Tim and Peanut Harper
USPTA Industry Excellence Award: Jef Rothstein
USPTA Star: Kevin Clark
Lessons for Life Individual Award: Bill Riddle
Tennis Across America Individual Award: Jason Holland
USPTA Diversity Award: Christopher Tran
Facility Manager of the Year Award, Small Facility: Larry Savvides
Facility Manager of the Year Award, Large Facility: C.J. Bendy Jr.
Tim Gullikson Touring Coach of the Year: Nick Saviano
High School Coach of the Year: Clete Browder
Co-College Coach of the Year: Peter Smith
Co-College Coach of the Year: John-Paul Connell
George Basco Tester of the Year Kyle LaCroix
USPTA Presidents Paul Waldman Award: Paul Waldman
Small Division of the Year: USPTA Southwest
Large Division of the Year: USPTA Texas
Newsletter of the Year: USPTA Southern
W
hen online retailing first
emerged as a real com-
petitor to brick-and-mortar
specialty tennis shops, the reaction
from shop owners was everything
from anger aimed at brands that sold
to online retailers to outright fear of
online retailers.
What has emerged, however, is a
reality of American consumers buy-
ing habits and their ever-evolving path
to purchase that has allowed specialty
tennis shops to effectively compete
with online retailers by becoming
multi-channel (also omni-channel).
This has meant that specialty shops
needed to develop their own websites
and embrace them as major mar-
keting, communication and media
vehicles to expand their market space
and retail reach so they would be avail-
able to their customers 24/7. Whether
individual shops commerce-enabled
their website is an option that each
owner has to determine in the best
interest of their business.
That said, weve become convinced
that the typical specialty tennis
shop has to have an up-to-date and
commerce-enabled website to meet
and beat online competitors, and more
importantly keep up with the evolving
consumer path to purchase, which is
not static or single-channel focused,
but dynamic and multi-channel.
Now, research has found BOPIS,
or buy online, pickup in store. This
isnt a new inventionit has been and
still is a feature of outdoor retailer
REI. But what is new is BOPIS becom-
ing the next evolutionary step in the
consumers path to purchaseand one
that brings with it a major advantage
for brick-and-mortar specialty stores.
As every specialty tennis shop own-
er and manager knows, the secret in-
gredient to meeting and beating online
retailers and all other forms of retail
competition is differentiationmaking
your specialty tennis shop stand out
as different and offering a better and
more enjoyable shopping experience
from every other retailer. To continue
to differentiate your business from all
competitors, including online retail-
ers, you should embrace BOPIS and
extend your website customer service
to include buying online and picking
up in store.
For shops that already have com-
merce-enabled websites, this added
feature will mean only minor changes.
For others, it may require changes to
both their websites and their inven-
tory management, including adding an
in-store fulfillment function. Conver-
sion remains the same for those shops
that already have commerce-enabled
websites, and the payment transaction
is completed online.
Your website will have to include an
option for pick-up at store, includ-
ing what day and approximately what
time, and we also suggest the means
for contacting customers by email or
phone when their purchase is ready to
be picked up.
There are multiple advantages for
This is part of a series of retail tips
presented by the Tennis Industry As-
sociation and written by the Gluskin
Townley Group (www.gluskintown-
leygroup.com).
specialty shops in adopting BOPIS, in-
cluding immediate online conversion
and the customer satisfaction that is
attached. Buying online and picking
up in your store also may save the cus-
tomer the time and expense of waiting
for an online retailer to ship a product.
Also, of course, BOPIS brings custom-
ers into your store, creating foot traffic
and, importantly, an opportunity to
add on other sales.
Your staff needs to be educated
about BOPIS and what it means to
your tennis shop beyond a customer
simply walking in to pick up a pur-
chase made on your website. If BOPIS
customers have to walk through your
store to the rear of the shop to pick up
merchandise, theyll walk past your
displays and sale and featured items.
Make sure your staff is trained so that
they always mention sale and featured
items, and other services your store
offers such as stringing and racquet
customization, when customers come
in to pick up merchandise.
Extending Your Website
With buy online, pick up in store, you can hyper-
differentiate your shop from other retailers.
By Jay Townley
Retailing 134
www.tennisindustrymag.com www.tennisindustrymag.com
November/December 2014 TennisIndustry 15
Tennis Show 2014 Celebrates
the Business of Tennis
Join the TIA . . . Increase Your Prots . . . Grow the Game . . . www.TennisIndustry.org 16 TennisIndustry November/December 2014
More than 1,000
tennis industry
leaders, executives
and professionals
gathered at The
Tennis Show 2014
in New York City
to celebrate the
business of tennis.
Held on Aug. 24 in
conjunction with
the Tennis Teachers
Conference and
produced by the
TIA, The Tennis
Show included the TIA Tennis Forum, the Tennis Industry
Hall of Fame Induction, and 54 companies displaying
their latest products and services.
The afternoon began with the 7th Annual TIA Tennis
Forum, at which a packed house of nearly 400 people
heard the latest news about the state of the industry.
TIA President Greg Mason outlined key research and
focus areas, including Try Tennis Free, which speaks to
one of this industrys key research stats: that there are 30
million tennis players in the U.S.17.7 million who played
in 2013 and another 13.3 who consider themselves players,
but didnt get out on the courts last year due to varying
reasons. Additionally, another 15 million have indicated they
are interested in taking up the game. Then USTA President,
CEO & Chairman of the Board Dave Haggerty spoke about the
importance of the collaborative relationship the TIA and USTA
have to grow tennis participation and the business overall.
Jeff Williams, TIA Board Member and Chairman of the Tennis Industry
Hall of Fame Committee, introduced Jim Baugh as the ninth inductee into
the Tennis Industry Hall of Fame. Baugh gave an impassioned speech to the
standing-room-only audience, covering his career highlights, thanking
those who helped pave the path to move the tennis industry
forward, and encouraging everyone to continue to work harder
and with more passion to grow tennis.
Then The Tennis Show opened to teaching pros and coaches,
retailers, facility owners/managers, manufacturers and players.
Exhibitors included premier brands, companies displaying
emerging technologies, and other tennis businesses and
organizations. New this year was a Virtual Event Bag,
which allowed exhibitors and even companies who could
not make it to the show to showcase exclusive discounts and
offers in an online digital format (visit TennisShow.com). In
addition, attendees could win over $10,000 worth of prizes
donated by exhibitors.
Were very pleased with the interest and turnout,
said TIA Executive Director Jolyn de Boer. It was a great
networking opportunity and allowed tennis providers to
see some of the newest innovations, generating even
more excitement for our collaborative efforts to grow the
business of tennis and the game overall.
PHOTOS BY
CHRIS NICHOLSON
Join the TIA . . . Increase Your Prots . . . Grow the Game . . . www.TennisIndustry.org
Todd Martin
Joins TIA Board
November/December 2014 TennisIndustry 17
While the industry-supported
Try Tennis Free campaign
will get a big push for May
2015, theres no reason tennis
providers need to wait six
months to reap the benets of
bringing consumers to the game.
Many providers already offer
a free introduction to tennis,
but by signing up and offering
Try Tennis Free year-round,
providers will always have
access to free industry marketing
and advertising support.
Tennis providers who
participated in the inaugural TTF
campaign this past May reported
that on average, facilities saw 30
new and returning players hitting
their courts, says TIA Executive
Director Jolyn de Boer. While
we plan on heavy promotion for
Try Tennis Free in May 2015in
partnership with the USTA, PTR
and USPTAproviders shouldnt
feel they have to wait to offer this
to consumers. In fact, its a great
promotion to have on your program menu year-round.
By visiting PlayTennis.com, consumers can nd facilities and
teaching pros in their areas offering TTF events. The free sessions
can vary depending on the location, as each facility or certied tennis
professional can choose the best introductory session or program they
feel will encourage new and returning players to step onto the court.
Free offers can include lessons, clinics, Cardio Tennis, Play Days, and
more. Providers can easily sign up at PlayTennis.com to participate in
TTF and receive free customizable marketing material to download to
promote the campaign locally.
Run Try Tennis Free Year-Round
Go to PlayTennis.com or
more information
Save the Dates!
Join Your Industry, March 17-20, 2015,
in Indian Wells, California
at the Westin Mission Hills
Golf Resort & Spa
TIA Tennis Summit and the
2nd Annual Tennis Owners &
Managers Conference
Stay tuned for more details.
S
M
T
W
T
F
S
1
2
3
4
5
6
7
8
9
10
18
19
2
0
2
1
2
6
2
7
2
8
2
9
2
3
2
4
2
5
3
0
3
1
2
0
15
M
a
r
c
h
2
2
14
15
13
12
11
16
17
Former world No. 4 mens tennis player
Todd Martin, the new CEO of the Inter-
national Tennis Hall of Fame & Museum
(ITHF), has joined the board of directors
of the TIA. Martin takes over the TIA
board role held for many years by Mark
Stenning, who stepped down recently as
CEO of the ITHF after 35 years with the
organization.
The Hall of Fame is an important part-
ner in helping to build awareness of the
sport and monumental to preserving the
history surrounding the game, says TIA
Executive Director Jolyn de Boer. We
look forward to working with Todd on the
many efforts under way to ensure growth
of the game and the business of tennis.
Im excited to join the TIA board as
it works to promote this sport at every
level and to encourage more people of
all ages to play tennis, Martin says.
Since retiring from the ATP World
Tour in 2004, Martin has remained
highly engaged in the industry. He
recently was nominated for a third term
on the USTA board of directors and is
currently the board liaison to the Youth
Tennis Council.
In 2012, he
launched Todd
Martin Tennis,
which focuses
on junior tennis
development.
In 1994, Martin
founded the
Todd Martin
Development
Fund.
says, Dan was the single most important
influence in the growth of college tennis.
He was a strong proponent of having
teams play against teams. That was very
important in increasing the excitement
level at the NCAA Championships.
In 1983, Magill was instrumental in ar-
ranging a $200,000 donation for the ITA
Men's Collegiate Tennis Hall of Fame
in Athens from Kenny Rogers and his
then-wife, Marianne Gordon. In 1993,
the complex Magill built was named in
his honor.
John Isner, the highest-ranked Bull-
dog ever, fondly remembers his close
relationship with Magill: Coach Magill
meant everything to college tennis. You
ask any tennis coachnorth, south,
east and west. He made college tennis
what it is today. He brought the NCAA
tournament to Athens, which no one had
ever seen before. When it comes back to
Athens nowadays, its still the best atmo-
sphere in college tennis.
being inducted into
the UGA Circle of
Honor, the National
Collegiate Tennis
Hall of Fame, the
State of Georgia
Sports Hall of Fame
and the Southern
Tennis Hall of Fame.
He was the 1994
recipient of the pres-
tigious Bill Hartman
Award.
What I remember
most was his enthu-
siasm for college
tennis, Diaz says.
During the NCAA
Championships, he sold out our facility.
He created box seats. He drew in soror-
ity and fraternity students. He really
engaged our crowd. All of a sudden, it
put Georgia on the map.
Other longtime friends and col-
leagues noted his sense of humor and
ability to connect one-to-one with
people. Still, his legacy may best be
remembered for something more con-
crete: a tennis facility. Having led the
movement to make the NCAA Champi-
onships a team tournament, Magill had
a keen sense that tennis would thrive
with team competition, and that a great
venue can build a great event.
Relying on fundraising skills honed
in the 50s, Magill worked to build the
countrys most important tennis facility
in the 70s, a 17-court center that would
host the NCAA Championships for 13
straight years and a commanding 27 of
the last 38 years. In 1993, what had been
a small, insular college event drew over
34,000 fans, thanks in part to UGA's
large student population and proximity
to other Southern state schools.
Intercollegiate Tennis Association
Executive Director David Benjamin
Georgia's Dan Magill Raised
College Tennis to New Heights
By Ron Cioffi
Pioneers in Tennis
18 TennisIndustry November/December 2014
I
n the crowded Georgia pro and col-
lege sports scene, one team reigns
supreme: the University of Georgia
Bulldogs. So, when the states domi-
nant newspaper, the Atlanta Journal-
Constitution, declares someone the
greatest Bulldog of them all, it is time
to recognize a true legend of the Peach
State.
That man was Dan Magill, whose
fame came not from darting for touch-
downs between the hedges of Sanford
Stadium, but from building the most
important college tennis program out-
side of California as well as the most
impressive tennis center in the nation.
When the 93-year-old Magill died in
August, the story made page one, rare
indeed for a college tennis coach.
Born and raised in Athens, home of
UGA, Magill's Bulldog loyalty was un-
wavering from the start. After serving
as the baseball teams batboy while in
high school, he soon became a Bulldog
himself, competing on the tennis and
swim teams. Years later, he returned
to Athens as UGA's sports information
director. As the university's football
team struggled in the 1950s, Magill
began criss-crossing the state and
developed a fundraising institution,
the Georgia Bulldog Club. As treasurer,
he built a strong financial foundation.
That wouldnt be the only thing he
built in Athens.
In 1954, Magill began a 34-year
coaching career that would set an in-
tercollegiate tennis record of 706 wins,
183 lossesthe most tennis victories in
NCAA history at the time. His Bulldogs
brought home two national titles along
with a record-setting 13 SEC titles.
Magills successor and current mens
tennis coach, Manny Diaz, contin-
ued the tradition and has hoisted the
championship banner five more times.
Magill's long list of honors include
Pioneers in Tennis, an occasional col-
umn in Tennis Industry, draws attention
to trailblazers in the sport. Have someone
to suggest? E-mail TI@racquettech.com.
www.tennisindustrymag.com www.tennisindustrymag.com
Racquet Customization
M
ostplayersparticipatinginleagueor
tournamentplaycarryatleasttwo
racquetsintheirbag.Havingthoserac-
quetsmatchedmakestransitioning
fromonetoanotherduringamatch
mucheasier.
Whilemostdealersandracquettechniciansrealizeidenti-
calmodelsofracquetswillhavevariancesinweight,swing
weightandbalanceduetomanufacturingtolerances,most
consumersdonot.Thisisaperfectopportunityfortechni-
cianstoaddthisservicetotheiroferings.Youmayneedto
educateyourclientsaboutthisservice,butchancesarethey
haveafavoriteracquetintheirbag,whichmeanstheypre-
ferthespecsofoneovertheother.
Somestringersmaybealittleintimidatedtoaddcustom-
izationtotheirofering.Butitsreallynotthatdifcult,and
matchingframesisagreatwaytostartoferingthisservice.
Allyouneedisabasicknowledgeandtherightequipment.
Withascale,balanceboard,andswing-weightscale,youare
readytotacklethejob.
Ifyoucantinvestinaswing-weightscale,youcanstill
matchthebalanceandweight,althoughtworacquetswiththe
sameweightandbalancecanhavediferentswingweights.
Swingweightisusuallyconsideredthemostcrucialspec
becauseitishowtheracquetfeelsduringplay.
Usingthetoolsonracquettech.com,USRSAmemberscan
reallysimplifytheprocess.TheRacquetCustomizerToolwill
tellyouhowmuchandwheretoaddweighttotheracquetto
achievethematch.
Racquet Customizer Tool
TousetheUSRSAsRacquetCustomizerTool,thefirststep
istomeasureeachracquetanddecidewhatyourtargetspecs
willbe.Rememberthatyouwillhavetogowiththeheavi-
estweightandswingweight,whichmaybetwodifferent
racquets.
Unlesstheracquethashadweightadded,itisdifficultto
removeweighttodecreaseeithertheweightorswingweight.
Makesureyouarecomparingapplestoapplesandremove
anydampeners,overgripsandotheradd-onspriortogetting
yourinitialmeasurements.Simplyenterthespecsoftherac-
quetintotheCustomizerToolandthenthetargetspecsand
hittheclicktocustomizebutton.
Theresultsyoureceivecanbeoverwhelming,astheremay
behundredsofoptions.Usuallythebestresultswillcome
fromaddingweightinthehittingzonefortheplayer.Aquick
lookattheplayersstringbedwillshowwheretheyarehitting
themajorityofballs.Placingtheaddedweightinthisareawill
providemoretorsionalstability(twistweight)whileachiev-
ingyourgoalofmatching.Thelistwillhaveoptionsmarked
withabullettodenoteapplicationsnearthe3and9oclock
positions,whichisgenerallyinthestrikezoneofmostplay-
ers.Fromthelist,choosetheformulaorrecipetouse,keep-
inginmindthatweightapplicationsat3and9oclockand
nearthebottomofthehandlewillbetheeasiesttoachieve.
Youwillwanttoadjusttheswingweightfirstbyapplying
leadtapetotheheadasindicatedbytherecipeyouchose
fromthelist.Leadtapecomesinseveralwidths.Ipreferto
usethewidestthatwilleasilyfitontheframebetweenthe
By Bob Patterson
Match
Play
20 TennisIndustry November/December 2014
Make sure you add racquet
customization to your menu
of services for players, then
promote your racquet
matching business.
www.tennisindustrymag.com www.tennisindustrymag.com
grommetsandtheedgeoftheframe.
Onceyouhavetheswingweight
matched,youcannowaddweightin
thehandletobringtheweightupto
thetargetspecs.Notethatyoucan
addquiteabitofweighttothehandle
areawithoutaffectingtheswingweight.
Onceyoubringtheweighttotarget,
recheckallthreespecstomakesureyouare
stillontarget.Makeanyminoradjustmentsif
needed.
Applying Lead Tape
Leadtapecomesinavarietyofwidths.
Ikeep1/4-,3/8-and1/2-inch-wide
tapeonhand.Youwillneedtoweigh
alengthofeachsizetoknowwhatthe
weightofeachisperinchorcentime-
ter.Onceyouhavethatinformation,
youcanapplythetapeaccordingtothe
RacquetCustomizerTool.
Itisimportanttokeepthetapeaway
fromthegrommetsandtheedgetomake
surethatitstaysinplaceovertime.Ifthetape
touchesthegrommetsyouwontgetgoodadhe-
sionandthetapewillcomelooseintime.The
sameistrueifitwrapsovertheedgeofthe
frame.Thetapewillbeeasilydislodgedon
mis-hitsandscrapesonthecourt.Youll
alsowanttocleantheracquetsurface
beforeapplyingtheleadtape,tomake
certainitadheres.
Makesurethatyouapplythetape
symmetricallyoneachsideofthe
racquetandonbothsidesofthestring
face.Ablunt-tipsettingawlmakesa
greatburnishingtooltomakesurethat
theleadtapeliesflatandiswell-adheredto
theframe.
Ifyourapplicationrequiresstackinglayersof
tape,youllwanttoburnisheachlayerbefore
applyingthenextone.Itisalsoagood
practicetostaggerthelengths,plac-
ingshorterpiecesontopofthelonger
pieces.Thislessensthethicknesson
theendsanddecreasesthechancesof
thetapebeingdislodgedduringplay.
Trytominimizethelayersandnever
exceedfour.Wipeeachlayerlightly
witharagdampenedwithalcohol
beforeapplyingthenextlayer,toremove
anycontamination(suchasoilfromyour
fingers).
Fortheultimateinprotectingandhidingthe
leadtape,putitunderthebumperguard.
Thisoftenmeansreplacingthebumper
guardbecauseyouwontbeabletore-
placetheoldoneafterremoval.Theres
onlysomuchroombeneaththebumper
guard,though,socheckthatitstillfits
flushtotheframeevenwithalayerortwo
ofleadtape.
Adding Weight to the Handle
Whileyoucanuseleadtapetoaddweighttothe
handle,siliconeisthemostcommonlyused
materialforthisapplication.Placinglead
tapeunderthegripwillgetthejobdone,
butwillusuallyhavetobereappliedeach
timethegripisreplaced.Itcanalsoalter
theshapeandfeelofthegrip.Forthese
reasons,applyingtheweightinsidethe
hollowhandleisusuallypreferred.Sili-
coneisdenseandremainsfairlypliable
sothatitstaysinplaceovertime.
Thesimplestwaytobringtheweightup
tospecisbyremovingthetrapdoorfrom
thebuttcap.Placecottonballsineachtubeto
limitthespaceforthesilicone.Placetheracqueton
yourscalealongwiththetrapdoorandslowly
insertthesiliconeuntilyourtargetweightis
achieved.
Onceachieved,replacethetrapdoor.If
theracquetdoesnthaveatrapdoor,you
willhavetoremovethegripandthebutt
captoaccesstheinsideofthehandle.
Makesurethehandle,tapeandbuttcap
areallincludedonthescaleforyour
weigh-in.
Ifyouchoosetouseleadtapetoadd
weighttothehandle,wrapittheopposite
directionthanthegrip,sothatitwontpeel
offaseasilywhenreplacingthegrip.
Final Adjustments and Check
Nowisthetimetore-checkyourworkand
makesurethatyourspecsarespot-on.
Makeanyminoradjustmentsifneces-
sary.Alsochecktomakesurethatall
leadtapeapplicationsareuniformand
symmetrical.
Addingthisracquet-matchingservice
toyourofferingsnotonlyprovides
anadditionalrevenuestream,butalso
increasesyourclientsconfidenceinyour
abilitiesandsetsyouupasthego-tosource
forfrequentplayerswhenitcomestotheir
equipment.
Racquet Customization
www.tennisindustrymag.com www.tennisindustrymag.com 22 TennisIndustry November/December 2014
Future of Tennis
Virgil Christian
USTA Director of Market Development
& Collegiate Tennis (2013 Person of the Year)
I am excited and hopeful that college tennis will become
relevant to fans both on and off campus. In the current
collegiate landscape, increasing relevance of the sport
will be vital to its sustainability. College athletics serves
as a major avenue for overall sport growthfootball,
basketball, baseball, volleyball and softball are primary
examples of this. College tennis can be a big business
driver. If we lose varsity programs, were going to lose
courts. As tennis programs capitalize on the value of their
school brand combined with the excitement of the sport,
the future looks bright."
Butch Staples & Gavin Cox
TennisClub of the Low Country at Rose Hill
(2013 Private Facility of the Year)
With the continued growth in participation of Youth
Tennis, we believe there are a lot of opportunities for
small facilities around the country to focus on family
tennis. With the success of the ROGY pathway, which
has resulted in more children playing at a younger age,
it only makes sense to promote tennis as a family sport.
TennisClub of the Low Country at Rose Hill is committed
to being a leader in getting parents and children playing
tennis together.
Carla OConnor
Executive Director, Charlotte Tennis Association
(2013 Grassroots Champion of the Year)
My wish is that we will see an increased number of Play
Days structured to provide kids with a fun introductory
play experience; and that these events will also be geared
toward providing connectivity with programs and events
that are designed to keep kids engaged, such as Jr. Team
Tennis and Entry Level Tournaments. My wish is that we
will make significant progress toward creating greater
awareness for the benefits of engaging kids on teams, and
that even more coaches will see team play opportunity as
an important component of instructional programming.
My wish is that we will begin to see a shift in the
importance of including Jr. Team Tennis matches on the
calendar, and that the cross-over rate for tournament and
Jr. Team Tennis play will increase. My wish is that many
more kids will learn about the fun of playing tennis on
teams well before they reach high school. My wish is that
the products and support/incentives/training provided
by the USTA will be attractive enough to engage many
more individuals to participate in the delivery system.
Wish List
for the
New Year
We asked last years
Champions of Tennis
winners what theyre
looking forward to
in the coming year.
www.tennisindustrymag.com www.tennisindustrymag.com 24 TennisIndustry November/December 2014
www.tennisindustrymag.com www.tennisindustrymag.com
Jill Fonte
Executive Director, USTA Eastern
(2013 USTA Section of the Year)
USTA Eastern was named Section of the Year because of
our emphasis on participation. We feel strongly that partici-
pation is the engine that will drive our sport forward, and
we do everything possible to strengthen participation. At
Eastern, we want tennis to boom. To us, a boom means courts
are in good repair and filled with players; pros lesson books
are filled; volunteers are enthusiastic and supportive; tennis
is in high demand. This can only happen if were building cha-
risma in our sport. When good sportsmanship is rewarded,
volunteers are all pulling in the same direction for the good of
the sport, parents and kids respect tournament directors, all
players respect officials, and everyone involved puts the good
of the sport ahead of his/her own personal agenda, tennis can
truly thrive. Thats our wish list for 2015.
John Pratt
Director, Baseline Tennis Center at Univ. of
Minnesota (2013 Municipal Facility of the Year)
My wish for 2015 is that tennis continues to evolve and
make itself more attractive across the spectrum; it becomes
magnetic for more of the best junior athletes (feeding
high-performance), appealing and engaging to the 20- and
30-somethings looking for fun and exercise, family-centered
and fun for new parents (keeping the circle of tennis life alive)
and remains a lifelong sport to those who have enjoyed it and
will continue to enjoy it for years. Transition balls and the
appropriate pathway offer a never-seen-before opportunity
to keep all levels and ages hitting more tennis balls and enjoy-
ing the greatest sport in the world. Continued partnerships
between the USTA, USPTA, PTR and facilities can only make
the game continue to grow.
Chuck Hakansson
MRT, Atlanta (2013 Stringer of the Year)
I would like to see the U.S. win the Davis Cup and Fed Cup,
and that the U.S. men have more than one player in the top 10.
Id also like to see racquet manufacturers not change racquet
models so frequently. I would also like to see the USTA con-
centrate on developing juniors in their home sections and not
worry so much about a national tennis training center. And,
Id like to have the general public be more educated on poly-
ester strings. The fact is they should have polyester strings
strung a lot more often than they would a synthetic.
Nick Taylor
Assistant Coach, Wichita State University
(2013 Wheelchair Tennis Champion of the Year)
I hope for a strong year in 2015 from all of the America
wheelchair players who will attempt to qualify for the 2016
Paralympics in Rio. For the sport overall, during the US Open,
we had a complete match on ESPN, live all over the world. We
have to continue to build on the exposure and keep the mo-
mentum and excitement going. The sport continues to grow
and feed off these positive chances for exposure.
Kenneth Griffith
Head Tennis Coach, Adm. Henry E. Lackey High
School (2013 High School Coach of the Year)
I would like to see parents becoming knowledgeable in the
Rules of Tennis and imparting this knowledge by example
to their juniors. I would like to see parents stop ostraciz-
ing their players for losing a match, especially at the high
school and USTA Level 6/7 tournaments. These players are
not experts; they are relative beginners, learning the sport. I
would like to see high school-level coaches at a minimum be
required to take a basic tennis officiating course, 1) to further
assist them in player development, and 2) to be a knowledge-
able coach and able to be a roving official during high school
and local USTA sanctioned tournaments. And, regarding
cheatingwhether matches are officiated or not, players need
to uphold the integrity of the sport and make the correct calls.
Be an example.
Jorge Andrew
Director of Tennis Operations, Lexington County
Recreation & Aging Commission
(2013 Park & Rec Agency of the Year)
In 2015 I would like to see more kids playing tennis more
frequently. Not just 10 and under players but also 11 to 17
years old who play high school tennis for only six to eight
weeks a year during the season and then don't play tennis
until the next year. Even if they had a good experience during
the tennis season, they don't know the many other alterna-
tives they have to make tennis a year-round sport. One of the
keys is a 'no-cut' high school coach, with a junior varsity team
for continuous development of the team, that motivates all
kids and gives them the best possible experience during the
season. After the season, the coach guides the player for the
future, especially ones at an entry-level, to find a facility or
programs that offer other playing opportunities such as Play
Days, Jr. Team Tennis and Entry Level Tournaments.
Robert Walsh
Northern California (2013 Tennis Advocate of the Year)
The population of Napa in 1970 was 36,000, and today its
80,000. In that same time, public tennis courts declined
from 48 to 16. There are eight courts at the local college still
playable but not maintained or protected. Eight others are on
school property and protected and maintained by a volunteer
November/December 2014 TennisIndustry 25
tennis association. My wish is that there is a turnaround in
the thinking about the importance of tennis facilities in Napa
and realize that tennis is a healthy game that can be played for
most of your life.
Vesa Ponkka
Senior Director of Tennis, The Tennis Center
at College Park
(2013 Junior Tennis Champion of the Year)
We have to improve The Spirit of training and competing in
junior tennis here in the U.S. There is way too much whin-
ing, moaning, crying, and complaining going around among
players, coaches, and parents nowadays. Everyone is pointing
fingers at each other ... it is wasted time and totally counter-
productive activity. The simple fact is that players need to
train/compete better, and we as coaches need to teach/coach
better, with a long-term mentality. It is impossible to compete
with the rest of the world if and when our own training/com-
peting environment is way too negative, and mainly operates
with short-term mindset. Young talent needs a positive and
supportive training environment to blossom. A no-excuses
mentality is a must!
Robert Carlbo
PTR (2013 PTR Member of the Year)
My wish for 2015 is that we continue to make positive strides
in coach education. I believe that if we raise the standard of
our coaching practices through education, we will produce
Grand Slam winners. I think this can be achieved by continu-
ing to improve coach education and encouraging new and
experienced pros to commit to improving their own tennis
education. The opportunities have never been more readily
available; the PTR, USPTA , iTPA ,USTA ,ITF and national
tennis federations all have tremendous information, work-
shops and conferences that can raise the standard of our
coaches and, as a result, our players. My wish is that expe-
rienced coaches mentor younger and/or less experienced
coaches.
Trimmer Dettor
Fast-Dry Courts Inc. (2013 10 & Under Tennis Facility
Developer of the Year)
We are excited about the 10 & Under Tennis USTA initia-
tive. We have experienced growth in retail sales of 10 & Under
products, as well as an increase in demand for the blended
lines on court resurfacing projects. In 2015 we hope to see
additional opportunities to build stand-alone courts with an
increase in the awareness of the availability of USTA grants.
The biggest obstacle we see is facilities finding the space and
funds to add 10 & Under courts without replacing any of their
existing courts. We believe the main focus should be creat-
ing these new, dedicated spaces for our youth within existing
facilities to generate more concentrated learning.
Avis Murray
USPTA (2013 USPTA Member of the Year)
As Ive just passed another birthday, my wish is that I have
continued good health so that I may continue to teach, coach,
keep growing tennis, and be able to give back to this wonder-
ful sport that has given me a lifetime of pleasure and memo-
ries all these years.
Fred Kolkmann
Fred Kolkmann Tennis & Sport Surfaces
(2013 Builder/Contractor of the Year)
In recent years, many court and facility owners have put off
court repair or replacement due to funding issues, but thats
been turning around, and my wish for 2015 is for that to con-
tinue, so that business continues to increase for court con-
tractors. The private sector also has been more active lately
with new courts, and were looking for that to continue and
to increase through the new year. In this industry, weve had
challenges with asphalt courts such as surface and structural
cracking, asphalt mix design issues, etc., forcing designers,
builders and owners to consider alternative playing surfaces,
which is good for this industry. I think well be seeing more
and better alternatives to asphalt courts.
Bo Bowman
Director of Tennis, BNA Bank Park
(2013 Public Park of the Year)
We have had a super busy year and continue to grow and ex-
pand! Our main wish list is to get at least two covered courts.
We had a tough winter last year and many players did not get
to play. Tennis is booming in northern Mississippi and theres
a great need for us to play year-round.
Rich Mennig
Babolat (2013 Sales Rep of the Year)
Id like to see us better connect the right coaches to the
students/clients, and we need better connections between
coaches and retail stores. There are good coaches out there,
but we need more. And we need better training and educa-
tion for coaches, and also some kind of financial protection
for their future. I want to see professional tennis players
give back more to kids at these tennis events. We all need to
promote tennis. The industry, me, you, everybody needs be a
contributor.