Managerial / Business Communication

Business Communication used to promote a product, service, or

organization; relay information within the business; or deal with legal and
similar issues. It is also a means of relaying between a supply chain, for
example the consumer and manufacturer.
Business Communication encompasses a variety of topics, including
Mareting
Branding
Customer relations
Consumer behavior
!dvertising
"ublic relations
Corporate communication
Community engagement
#esearch $ Measurement
#eputation management
Interpersonal communication
%mployee engagement
&nline communication
%vent management.
It is closely related to the fields of professional communication and
technical communication.
Business Communication can also refer to internal communication. !
communications director will typically manage internal communication
and craft messages sent to employees. It is vital that internal
communications are managed properly because a poorly crafted or
managed message could foster distrust or hostility from employees.
Methods of business communication:
'eb(based communication ( for better and improved communication,
anytime anywhere ...
e(mails, which provide an instantaneous medium of written
communication worldwide;
#eports ( important in documenting the activities of any department;
"resentations ( very popular method of communication in all types of
organizations, usually involving audiovisual material, lie copies of
reports, or material prepared in Microsoft "ower"oint or !dobe )lash;
telephoned meetings, which allow for long distance speech;
forum boards, which allow people to instantly post information at a
centralized location; and
face(to(face meetings, which are personal and should be succeeded by a
written followup.
Managerial effectiveness
Managerial effectiveness is a leader*s ability to achieve desired results.
+ow well he applies his sills and abilities in guiding and directing
others. ,etermines whether he can meet those results effectively.
'hether his achievements are poised to help the organization gain a
competitive edge against rival organizations heading into the future.
Managerial effectiveness is gauged by the results a leader achieves.
#esults are generally believed to be influenced by the organization*s
established culture.
! good leader must adapt to the organization*s culture and mae sure her
sills are aligned with organizational goals in order to achieve positive
results.
The Skills of an Effective Manager
! manager has a combination of technical, people and conceptual sills that
can mae him an effective leader, according to theoretical models of
leadership.
-echnical sills include specialized training, silled performance of specific
tass, expertise in a specific field or industry and the ability to apply
specialized nowledge to tass and ob.ectives.
"eople sills include the ability to wor well with others, motivate worers,
resolve conflicts, delegate roles and communicate ob.ectives clearly.
Conceptual sills are broader and more self(actualized. -hey include the ability
to see the organization in the context of its industry, the ability to understand
how each part of the organization functions as a whole, the ability to visualize
a future course of action based on current organizational and industry trends,
the ability to analyze and diagnose complex situations and the ability to
understand the interrelationships at wor in the organization.
A Competitive Edge
In the long run, managerial effectiveness has the potential of creating
efficiencies that create a sustainable competitive advantage against rival
organizations and increase opportunities for future enterprise.
/eadership has been described as the 0process of social influence in which
one person can enlist the aid and support of others in the accomplishment
of a common task.0
!lan 1eith stated that, 0eadership is ultimatel! about creating a wa! for
people to contribute to making something e"traordinar! happen.0
Teamwork
-eamwor is wor performed by a team. -he 2uality of teamwor may be
measured by analyzing the effectiveness of the collaboration in the following
ways3
4. communication
5. coordination
6. balance of contributions
7. mutual support
8. effort
9. cohesion
!ccounting techni2ues may be used to provide financial measures of the
benefits of teamwor which are useful for .ustifying the concept in a business
setting.
In healthcare, teamwor has been defined as3
0a dynamic process involving two or more healthcare professionals with
complementary bacgrounds and sills, sharing common health goals and
exercising concerted physical and mental effort in assessing, planning, or
evaluating patient care.0
-eamwor is increasingly advocated by healthcare policy maers as a means of
assuring 2uality and safety in the delivery of services.