The header states that the magazine is an AUTUMN TOUR
SPECIAL the fact that the issue is a special edition is also a unique selling point for the magazine. The main cover line anchors the main image so that even though the main image is likely to be instantly recognisable as Dizzee Rascal to the target audience, we know for sure that it is him by the use of big, bold, capitalised font with drop shadow. The quote, which is also big and emphasised on the cover: Im spreading joy around the world, man! is exciting as it hints at new tour dates being released which will interest the demographic. The exclamation mark dramatizes the quote. The rule of thirds has clearly been used in creating the layout of this front cover. The cover is dominated by the image and there is not much text. However the small amount of text that is displayed is positioned in the left third. This is because of the way the magazines will be placed on shelves in stores, key content and sell lines tend to be on the left side. The footer summarises the main bands and music artists that will feature in the magazine. The types of music artists are likely to fall into the categories of rock, indie and alternative music because this is what the genre of the magazine is associated with and what the target audience will be familiar with. The barcode, date, issue and price are essential on every magazine. Conventions have been followed here as it has been put in the bottom right hand corner of the page so that it is unnoticeable. The Masthead NME is positioned in the top left hand corner of the page, which follows generic conventions. This particular music magazine has been published since 1952 so the red, black and white masthead is branded across the issues of the magazine as a classic trademark. The main image challenges conventions because it is a long shot but at a glance we could believe that it was a mid shot. We can see the subjects whole body because of the high angle shot. Dizzee Rascal takes up the whole frame as he has his arms spread out as if hes ready to grab the camera or pull the audience in to dance with him, as it looks like the shot was taken while he was moving. He looks directly at the camera and his face expresses excitement and happiness. He wears a gold chain which stereotypically associates him with rap and hip hop music. The background is colourful and the setting looks urban which also links to the music genre.