Lee McArthur

7, 1935 35 th Street SW
Calgary, AB T3E 2X4
lee@leemcarthur.ca

SUMMARY
Innovative mobile marketer with over ten years of product management and business development/sales
experience. Created new products. Developed strategic relationships. Strong creative thinker and problem
solver. Looking to further my career in business development with a strong team, where I can leverage my
technical and business background to the best of my ability.

EDUCATION

Acadia University, Wolfville, NS

BBA with Computer Science 2000
3 of 4 years completed

St. Mary’s University, Halifax, NS

Bachelor of Commerce 2004
Major: Marketing

RELATED EXPERIENCE

Kryos Systems, Calgary, AB

Product Manager 10/’09-present
As the Kryos BlackBerry line of software products evolved, I moved into the product
manager role to ensure the voice of the customer continued to be represented in the
offering.
• Managed key relationships Strategic Integrators, Independent Software
Vendors, and a key partnership with Research In Motion
• Developed strategies and tactics for new directions toward vertical software
products to strengthen current product and revenue position.
• Worked closely with software engineering, customers, and prospects to
define product requirements.
• Supported sales & marketing through the creation and management of
product pricing and positioning.

Business Development Manager 03/’09-10/’09

Hired to market & sell the companies first product in the mobile software industry, I
defined and wrote all strategic and tactical responsibilities to get the product to
market, then focused my energy on selling the product once launched.

• Defined product position, target customer, sales channels, pricing and

branding: naming the product “Velocity”.
• Worked to build the first product sales pipeline to $2M in qualified
opportunities, selling to Systems Integrators and Independent Software
Vendors.
• Signed the first two Strategic Integrator partnerships.
• Built strategic relationships with large enterprises, wireless carriers, and
Research in Motion.
• Provided sales training programs across North America.
4INFO, San Mateo, CA
Business Development Manager 09/’08-03/’09
Signed and managed key strategic relationships, specifically focused on mobile
platform providers, and messaging partnerships with big brands including multiple
NFL franchises, the NBA, and the NHL.

• Responsible for signing key mobile distribution and marketing partnerships

with publishers, platform providers, aggregators and carriers.

• Targeted and incentivized with aggressive monthly messaging volume and

customer goals

• Challenged with a channel sales goal per quarter to help drive ongoing
revenue from current partners.

• Led the development of a new pricing strategy for 2009, a new line of
revenue for the company.

• Led the ongoing task of developing key positioning documentation for

business development, and account management.

Product Manager 03/’06-09/’08

Led the development of new mobile products, including mobile web, client, and SMS
content products for consumers.

• Responsible for support and development of all WAP (mobile web), Client
(blackberry, palm, and iPhone), SMS content products.

• Developed and market tested over 30 new SMS text alert and search services
which accounted for over 15% of monthly messaging inventory.

• Upgraded and repositioned consumer facing mobile platform (m.4info.net)

resulting in a 20x increase in monthly contribution.

• Managed a staff of 15. Responsible for ongoing HR and budget requirements.

• Served as the key liaison between product and business development,

supporting deal structure, product specification and new product
development.

• Supported the marketing team through public speaking engagements,

interviews, and through writing customer case studies.

• Led the development of the company’s first Apple iPhone application.

IKON, London, United Kingdom

Senior Account Manager 06/’04-01/’06
Ran a strong corporate sales & account management business in a competitive
document management / office IT environment.

• Responsible for 300 large corporate accounts inside a competitive southwest

London. Primary Focus was Tier 1 and Tier 2 enabler software solutions,
primarily focused on Document Management and digital storage solutions.

• Ranked in the top 5 account managers in the United Kingdom.

• Averaged 127% of plan over 12 months, subsequently winning “Top New

Starter” award in 2005.

• Over 75% of my account growth came from winning my competition.

 Epiphan, London, UK & Ottawa
Regional account manager, London (contract position) 06/’04-01/’06
Responsible for delivery and training of enterprise collaboration hardware, and
incentivized to up sell current accounts.

Product Manager 08/’01-06/’04

Implemented the company’s first product management framework, and developed key
relationships with wireless carriers, and ISV’s. At this time, Epiphan was exclusively
focused on the handheld software industry.
• Responsible for sales growth and overall marketing and branding activities.
Managed new product development, pricing and sales promotion.
• Developed, positioned and introduced the Epiphan suite of mobile security
products, including CENiffer©, Epiphan’s flagship mobile network security
application.
• Marketing responsibilities included online branding/promotions/SEO, writing
positioning documents, PR, sales guides, and marketing collateral. Presented
product/market presentations to large audiences.

DWL Inc., Toronto

Product Manager 04/’00 – 08/’01
Managed and developed strategies for two financial services product lines, as well as
one collaborative software application.
• Responsible for the development of product roadmaps, positioning, creation
of MRD's, customer focus groups, product demonstrations, training, and RFP
templates
• Bridged the communications gap between sales & marketing and product
management/development to form one cohesive unit
• Successfully managed two long-term projects to launch a new corporate
website, as well as a new internal document management portal.
• Wrote Sales support documentation, and case studies.

PUBLIC SPEAKING EXPERIENCE

WiTec Alberta: Telus Executive Breakfast 2009
Calgary, AB

“Texting for Health” 2008

Stanford University, Palo Alto, CA

Mobile Mondays – Presentation and interview with Bite PR group 2006

Mountain View, CA

CeBit – Enterprise collaboration applications 2004

Hannover, Germany

Pocket PC Summit keynote 2002

Hollywood, CA

OTHER ANNECDOTES

• Interests:
o Surfing, Hockey, Rugby, Golf, Sailing, Motorsports
 o Politics, environmental challenges
o Entrepreneurialism
• Languages:
o English – native language
o French and German – speak, read, and write with basic competence.
• Volunteer work:
o Acadia S.M.I.L.E. program for disadvantaged children (2000)
o Cole Harbor Environmental Cleanup Program (2003)