~ 1 ~

YEAR 13
MUSIC
VIDEOS
UNIT GUIDE
r.lang@regenthighschool.co.uk
d.debortoli@regenthighschool.co.uk


~ 2 ~

YEAR 13
In Year 13 your coursework unit consists of working in groups of 1-4 students to
create a music video, a 4-6 part CD cover for the band, and an advert for the CD to
go into a magazine. On top of these practical tasks, you will work individually on a
blog demonstrating your research and planning skills and afterwards complete a
range of evaluation questions.
The following document is designed to be a complete guide to
Research & Planning on blogs
Creating and Editing a music video, a digipak, and an advert for a digipak
Evaluating your production
CONTENTS
PAGE
NUMBER
SECTION TASK INFORMATION
4 Research &
Planning
Copyright Permission Letter
5
Analysis of 3 professional music videos
6 Target Audience Descriptions
7 Audience Questionnaires and Results
9 Focus Group and Results
10 Goodwin and Mulvey theories
11 3 Categories of Music Video
11 Intertextuality
11 Research Into Industry
12 Conventions of music videos
12 Equipment List
13 Analysis of digipaks
14 Analysis of adverts for digipaks
14 Props List
15 Crew List
15 Schooting schedule
16 Locations List
16 Representation
16 Mise-en-scene
17 Storyboards
17 Further Research & Planning Blog Ideas
18 Production Making the Music Video
18 Making the digipak
20 Making the advert
21 Further Production Blog Ideas
21 Directors Commentary
21 Final Focus Group
23 Evaluation Evaluation Questions

~ 3 ~

RESEARCH AND PLANNING AN INTRODUCTION
Your individual blog should be a comprehensive and creative demonstration of
your research and planning skills. You will be marked on:
Your research into music videos
Your organisational skills (locations, actors, costumes etc)
Your shot lists, scripts and storyboards
Your use of multimedia technologies on the blog (eg embedded clips,
pictures, links, Prezzi, Scribd, Wordle etc)
Your communication skills
The tasks that need to be completed are as follows. Most tasks are to be done
individually but some can be done as a group. On each relevant task page it has
been highlighted in bold what tasks or parts of tasks should be done as a group.
Below are some links to blogs that you can use to help you get an idea of what a
good blog should consist of (although its important to note that they didnt all do
exactly the same tasks required of you). It is also important to note that NONE of
the work on your blogs should be copied and pasted from these or any other
website as not only is this plagiarism, it is likely to be spotted by your teachers or
the examiner and will result in you, and possible the rest of your group being
removed from the course. Use the internet for inspiration and research and write
your work in your own words with your own examples.
http://henniea2media.blogspot.com/
http://georginacampbellmediawgsb.blogspot.com/
http://alevelgroup1a.blogspot.com/
http://musicvideoalexanderwhitcombe.blogspot.com/
http://fahminaali.blogspot.com/
http://www.latymermusiccharlotteameliahollylaura.blogspot.com/
http://evening-angels.blogspot.com/
http://cbsca2media2010group7.blogspot.com/
http://cbsca2media2010group4.blogspot.com/
http://cbsca2mediagroup1.blogspot.com/
http://cbsca2mediagroup2.blogspot.com/

~ 4 ~


COPYRIGHT PERMISSION LETTER
For this first task you must prove to the examiner that you have requested
permission from the music company to use their track in your video. You should lay
this out like a formal letter / email and upload it onto your blog as the very first entry.
An example is shown below.
























Dear Copyright Holder,

We are A-Level students and we are writing to request your permission to use one
of the latest tracks by Two Door Cinema Club. The track we wish to use is I Can
Talk.
With your permission, this task would be used in our current A-Level Media
Studies project, which involves creating a music video to a popular music track, as
well as producing an album and a magazine advert for the artist.
If we received your permission, this track would ONLY be used in an educational
context and be viewed by our media class, our teacher and the OCR exam board
moderator. It would not be released to a large audience.
The artist and your company would of course be fully recognised throughout pre-
production and the final video itself. A copyright notice with wording supplied by
you can be included in the records of the project. If this is required, please send
full details.
We look forward to hearing from you,
Regards
John Smith
Steven Taylor
Sammi Wood
~ 5 ~

ANALYSING MUSIC VIDEOS
You should analyse at least 3 music videos on your blog. They should be from a
similar genre of music to the one you intend on working in.
You should embed the video of each track into your blog along with a title of the
song and artist to make it clear what you are analysing. For each video you need
to make sure you dont just describe what is happening in each video, but instead
are making analytical comments about the following features using key media
terminology
Camera movement, shots, angles
Editing transitions, special effects
Mise-En-Scene (colour, costume, props, location, facial expression etc)
Representation how the artist / band / characters are represented through
these technical elements above
Dominant Ideologies what ideologies are presented in the video, are they
dominant ideologies or not?
Genre of the music and how this is signified in the video (eg iconography,
colour, people etc)
Intertextuality whether the video features any intertextual references, where,
to what and why?
Audience reception how might an audience react to or view the video
(Stuart Halls theory of preferred reading)
Why might an audience watch / enjoy this video (Uses & Gratifications etc)
Can Andrew Goodwins theory be applied to the video, if so, where?
Can Laura Mulveys theory be applied to the video, if so, where?
Are there any Binary Oppositions in the video (Levi Strauss theory), if so,
where?

Strong examples can be seen here:
http://georginacampbellmediawgsb.blogspot.com/search/label/Music%20Video%20A
nalysis
~ 6 ~

DESCRIPTION OF YOUR TARGET AUDIENCE

For this section you must identify your target audience in as much detail as
possible. This would ideally be done as a Scribd or Prezzi Presentation
embedded into your blog, or an audio file like a podcast, embedded into your
blog, preferably with pictures embedded too. When describing your target
audience for your music video you need to include:

Age
Gender
Social Demographic (eg ABC1C2DE)
Occupation
Hobbies
Style
Media Grouping - fave films, fave tv. favourite artists / music
What Uses & Gratifications will your music video offer to your audience?
What solutions will your music video offer to their problems (Utopian theory)

~ 7 ~

AUDIENCE QUESTIONNAIRES & ANALYSIS OF RESULTS
For this task you need to work in GROUPS to create a questionnaire to hand out to
your target audience to help you decide on plans for your music video. Ideally your
questions should fit on one side of A4 and have both multiple choice questions and
spaces for more open answers to particular questions.
You should have 2-3 questions that allow you to find out who it is filling in your
questionnaire (e.g. age, gender, etc)
You should have 2-3 questions to find out what music videos they like and why
You should have 1-3 questions to find out what they might look for in a new music
video
You should then have a sentence or two telling the audience about the song you are
making a video for and what genre it falls into.
You should have 3-5 questions to find out what they think about your ideas for your
music video. You might suggest some different locations and ask them their
favourite. You might have pictures of several different possible main singers and ask
them to choose their favourite. You might also ask them to give their own ideas for
your music video at the end.
Once printed you will ask at least 10 people to fill the questionnaire in. The people
you ask should be people in your target audience profile. The filled in questionnaires
need to be scanned in, and uploaded on to your blog.
Example of multiple choice question
Which of these locations would be good for a music video about lost love? (choose
your favourite two)
Theme Park
Bar / Restaurant
School
Park
Beach

Example of an open question
Describe below what you think of my music video idea including suggestions about
what I could improve.



~ 8 ~

Then INDIVIDUALLY you need to analyse the results of your questionnaire. You
should do this in the following ways.
Create bar charts or pie charts to show some of your results
Write about what you have found out

Your charts could show the percentages of what answers were given. Charts will
only be possible for the questions you asked that had multiple choice answers. You
can also write about how the results will influence you in the making of your music
video.
Example of Chart and Writing about results

Question: What is your favourite location idea for a new music video?














The results of your questionnaires can be written directly in to your blog with charts
embedded as pictures, or it could be a Word or Scribd document..

The results here show that the
beach was by far and away the most
popular choice for a location for
filming so we intend on basing most
of our filming on Brighton Beach.
However we will also include
smaller elements of the park as well
as this was the next favourite.
15 people chose the beach
4 people chose a
theme park
Theme Park
Park
Beach
School
4 people chose a school
5 people chose the park
~ 9 ~

FOCUS GROUPS AND ANALYSIS OF RESULTS
For this task as a GROUP you need to get a group of people together (preferably
from your target audience profile) to have a filmed group discussion as research.
You will have around 5 key questions prepared that are open questions allowing
for descriptive answers and then film the group discussing what their opinions are
about these questions.

To do this you will need a camera and tripod, a quiet room, and 4-6 people willing
to take part on camera (not people from your group).

Good questions to ask are things such as:
Here is our idea (tell them about it), what do you think about it? What could
be improved?
What locations do you think would be good to film in for our song?
What images / storyline do you imagine for our song choice?
What are your favourite music videos and why?
Is there anything you hate in particular music videos and why?
And so on
You need to make sure the camera is as close as possible to the group to pick up
their audio clearly.
This focus group video then needs to be uploaded into Final Cut (edited if you wish)
and then exported as a video clip (see Jason for help). The video clip then needs to
be embedded into your blog.
As INDIVIDUALS you then need to add a comment in afterwards summing up:
What you have learned from your focus group
How you will apply this to your music video production etc

~ 10 ~

ANDREW GOODWIN AND LAURA MULVEY MUSIC VIDEO THEORIES
For this section you need to show knowledge and understanding of these two
theorists. Use the internet to carry out research into their theories and then write
IN YOUR OWN WORDS what these theories state about music videos, giving
examples of real music videos that demonstrate each point.
The entry can be done as a written entry on the blog with video clips embedded
into it, or a Powerpoint / Prezzi presentation with screen shots from music videos
to demonstrate each point.
Andrew Goodwin BRIEF overview. You need to expand on these points,
explain what is meant by each one and provide your own examples.
Music videos demonstrate genre characteristics.
(e.g. stage performance in metal videos, dance routine for boy/girl band,
aspiration in Hip Hop).
There is a relationship between lyrics and visuals. The lyrics are represented
with images.
(either illustrative, amplifying, contradicting).
There is a relationship between music and visuals. The tone and atmosphere
of the visual reflects that of the music.
(either illustrative, amplifying, contradicting).
The demands of the record label will include the need for lots of close ups of
the artist and the artist may develop motifs which recur across their work (a
visual style).
There is frequently reference to notion of looking (screens within screens,
mirrors, stages, etc) and particularly voyeuristic treatment of the female body.
There are often intertextual references (to films, tv programmes, other music
videos etc).
Laura Mulvey BRIEF overview. You need to expand on this and explain
each point, providing your own examples.
One part of her male gaze theory suggests that the camera / audience always
represents a heterosexual mans perspective of the scene objectifying
women.
Another part of her male gaze theory suggests that women are only portrayed
as one of two possibilities. Either a virginal innocent character or a sexy
whore (her words, not mine)! This is called the virgin / whore dichotomy.

~ 11 ~

CATEGORIES OF MUSIC VIDEOS
There are 3 main categories of music video which include
Performance Based videos
Narrative Based Videos
Concept Based

Using the internet, you need to write in your own words, what these three
categories mean, giving examples of videos that match each category by
embedding clips into the blog entry. You might also like to comment on which
category your music video will fall into or explain if it will be a hybrid of two or
more categories.
INTERTEXTUALITY IN MUSIC VIDEOS
Following on from Andrew Goodwins theory you need to explain Intertextuality
in more detail. For this entry you could have a written blog entry with embedded
video clips and images and / or a filmed video discussion with your group
members. You need to:
Explain what intertextuality is
Give a variety of examples to demonstrate your understanding
Explain why is it used and why it might appeal to an audience
Explain if you are going to use any intertextual references in your music video
possibly by uploading your own moodboard or examples of your own
inspirations.

RESEARCH INTO THE MUSIC VIDEO INDUSTRY
For this entry you need to carry out some research into the music video industry
showing your knowledge and understanding of how the industry works etc. This
entry should be completed as some sort of slide show either on Slideshare,
Prezzi or Powerpoint and then uploaded to your blog. In your presentation you
could cover some / all of the following points:
How are music videos generally made? What is the production process?
What is the purpose of a music video for the companies / artists that make
them?
Who are some famous music video directors and why are their videos so well
known / successful?
How much money is usually spent on the average music video? Have any
been made very cheaply or are there any that have had huge budgets?
How do audiences access music videos? Where can they be seen?

~ 12 ~

CONVENTIONS
For this entry you should demonstrate your knowledge of conventions of music
videos. Conventions are common features. You could do this as a Prezzi
presentation, a collaged picture, or a word entry with images to illustrate your
points. Ensure that for this you cover the following two points, using screen
grabs from a variety of professional music videos to illustrate each point where
possible.:
Conventions of music videos in general (eg close ups, cutting to the beat of
the music, etc)
Conventions of music videos of your particular genre (eg rock, pop etc)

STORYBOARDS & LYRICS
As a GROUP you should complete a full storyboard for your music video to
illustrate exactly whats going to happen throughout the video. Your storyboards
must be detailed and include shot descriptions, shot durations, lyrics where
possible, editing transitions etc As the typical shot in a music video lasts only 1-3
seconds, you will need a LOT of shots. Previous students have had storyboards
with up to 30 pages! The storyboards should be hand drawn, and preferably
coloured in, on blank templates available from us, and then scanned in and
uploaded as images to your blog. The best way to begin this is to look at and
analyse the lyrics first and conduct a group meeting to plan your ideas. Recording
this and adding it to your planning stage will be counted towards your planning
marks.











~ 13 ~

EQUIPMENT LIST
As a GROUP make an extensive list of technical equipment you will need for both
the production, and post production part of the process. Equipment you might
need is shown below. Choose the relevant items, plus any others you might
need and make the list, for each one saying what you will use it for:
Digital Video Cameras
Tripods
Microphones
Dolly
Lighting
Digital Audio Recorder
Green Screen
Stands
CD Player / Other audio player
Mobile Phones
Apple Mac computer
Stills Cameras


~ 14 ~

PROPS LIST
As a GROUP write and upload a detailed list of costumes / props that you will
need for all of the scenes you are filming for the video. Dont forget to think about
all of the band members, all of the cast / extras, all the set decoration needed for
all the locations, right down to fake microphones, instruments, jewellery etc..




CREW LIST
As a GROUP write a detailed crew list explaining who will be involved with your
filming and what jobs / tasks they will be responsible for throughout the process
of production and editing.

SHOOTING SCHEDULE
As a GROUP, produce and upload a schedule of your filming which shows in
detail what shots / you will be filming when. A shooting schedule cannot just say
filming park scenes. It must be broken up into particular shots you know you
want to get. It will normally include the day, time, shot description, location,
people involved. You could organise this in a table and then upload it to your
blog. It might involve something like this (although obviously yours will be much
longer!):
DAY / TIME LOCATON SHOT DESCRIPTION PEOPLE NEEDED
Tuesday 4
th

October AM
Exterior - Park Long shot of lead
singer running
through park
Lead singer, all
crew
Long shots of lead
singer singing
whilst sitting on
park bench

Close Ups of lead
singer singing in
park on bench

Tuesday 4
th

October PM
Interior Teenage
bedroom
Tracking shot over
messy bedroom
floor
Lead Singer plus
teenager girl
Medium Shot of
teenage girl lying
on bed

Long shot of lead
~ 15 ~

singer singing to
teenage girl on
bed







LOCATIONS LIST
As a GROUP make a detailed list of the locations you are going to use including
the following for each one:
Pictures / Video clips of the locations from different angles
Information about why you want to use it as a location and for what scenes
Information about access difficulties, restrictions, rules for using each location
(eg lack of power points, lots of members of the public, dangerous hazards
etc)
Information about how you will overcome any of these problems or ensure
against any danger / health & safety issues etc..

REPRESENTATION IN YOUR VIDEO
For this entry you need to discuss how you plan on representing people / social
groups within your music video. Obviously only discuss the social groups that
are relevant to your video. Social groups might include: men, women, teens,
children, adults, ethnic groups, different classes etc. For this it might be helpful to
remind yourself about how you discussed representation in TV Dramas at AS
Level. This entry could be a filmed discussion with your group or other
multimedia option.
Discus how you will use camera, mise-en-scene, editing and other elements to
represent the following in your video:
Conventional representations (stereotypes)
Representations that challenge stereotypes
Positive and negative representations
How will these representations appeal to your audience or promote the artist?

~ 16 ~

MISE-EN-SCENE
For this entry you should discuss how you are planning on using mise-en-scene
in your music video. Remember that mise-en-scene includes costume, props,
lighting, colour, location, make-up etc. You could discuss how these elements
will:
Attract, appeal to or entertain your audience
Represent your band / artist
Communicate the genre of your song
Communicate a narrative or message
Create a mood / atmosphere
It would wise to include pictures to illustrate your ideas.



FURTHER RESEARCH AND PLANNING BLOG IDEAS
On top of all of these compulsory research and planning tasks, you could choose to
include more tasks to further demonstrate your skills. Here are some ideas for other
tasks you could include:
Auditions
Rehearsals
Lip sync practises
Release forms for actors / extras
Health & Safety and Risk Assessment discussions / concerns / forms
Moodboards
Costume & Make up tests

~ 17 ~

PRODUCTION AND EDITING OF YOUR MUSIC VIDEO

You should be aiming to start filming your music video as soon as possible in
the September, even if it is just test shots. At the latest you should be starting
to film by the 3
rd
week in September otherwise you will not get your video
finished by Christmas.
You will be marked on your ability to:
Frame and shoot appropriate shots
Use a variety of shot sizes and angles
Use a variety of camera movement
Select appropriate mise-en-scene like colours, costumes, locations, props etc
Use a variety of film and photo editing transitions and effects, matching the
pace of the cuts to the pace of the song as appropriate
Choose appropriate and original images to accompany lyrics
Contribute to all aspects of production and editing

Hints and Tips
Find interesting and unique locations (avoid using the school like the plague!)
Use lots of close-up shots
Cast someone as the lead singer who looks as though they could actually be
the person singing! (eg right age, style etc)
Cast someone who can really act or is really confident in front of the camera
because they must behave like a star
Find places with beautiful light, or get some lights to make a place beautiful
Dont forget to dress your set. That means not just turning up and filming, but
instead remembering to arrange furniture, or add props, change colours etc
Experiment with editing effects but dont make it too cheesy!
Make sure that there is a clear link between your video, the digipak, and the
advert for the digipak. Give your band / artist some brand identity.











~ 18 ~


ANALYSIS OF 2 OR MORE DIGIPAKS
A digipak is a CD Case, normally made of card, which has several folding panes
(squares) along with either one or two plastic holders for the disc/s inside.








For this task you need to find and analyse at least two digipaks. For each
digipak you must analyse all the packaging (inside and out) rather than just the
front cover. Your analyses could be done as a normal blog entry but you must
have visual images of all the panes so the examiner can see what you are
talking about.
When analysing them you should consider all of the following things:
What conventions of a CD Cover / Digipak does it include / leave out?
Colour
Wording
Font
Choice of Images
Design / Layout

How do these elements
communicate the genre, or
attract an audience?
~ 19 ~

ANALYSIS OF DIGIPAK ADVERTS
Digipaks (CD albums) are often advertised in music magazines prior to their
release. An advert would normally be A4 in shape. You need to find at least two
adverts for albums / singles in a similar genre to the video you are making and
analyse them.








Your analyses could be done as a normal blog entry but you must have visual
images of the adverts so the examiner can see what you are talking about.
When analysing them you should consider all of the following things:
What conventions of an album advert does it include / leave out?
Colour
Wording
Font
Choice of Images
Design / Layout


PRODUCTION OF YOUR DIGIPAK

A digipak is a card CD Case with folding parts. You will make one of these for
your band as a GROUP. Your design can be laid out in several different ways
depending on what you prefer. It should be created on Photoshop. Your final
design needs a minimum of 4 squares. Some digipaks may have 6 squares.





How do these elements
communicate the genre, or
attract an audience?
~ 20 ~















Conventions to think about including:
On the front pane, you might include the title of the band / artist, the name of
the album, an image of the band or an image relating to the song, a mention
of any bonus track or music video included in the digipak, a review or quote
from a famous institution
On the back pane, you might include a track listing, a bar code, institutional
information such as a credit block or website etc
On any of the inside panes you might include things such as the lyrics to the
single, band information, images of the band / artist, a circular section where
the disc would sit, etc

It must have a recognisable link to the music video so you might think about
using screen grabs from the music video, images of the artist / band in the same
costumes as in the video, similar colours, effects etc..

~ 21 ~

PRODUCTION OF YOUR DIGIPAK ADVERT
Many music companies product adverts for new albums which get placed in
magazines prior to its release. It is normally A4 in size and is designed to promote
the bands new album so it will sell more copies. You will make one of these as a
GROUP using Photoshop.








Conventions to think about including:
An image of the band or artist
An image of the digipak cover
Release Date
Review of the album / single by a newspaper or magazine
Where the album or single can be bought or downloaded
Website address for the band / artist
Name of artist / band
Name of single / album
My Space or Facebook address for band / artist

It must have a recognisable link to the music video and digipak so you might think
about using screen grabs from the music video, images of the artist / band in the
same costumes as in the video, similar colours, effects etc..

~ 22 ~

FURTHER PRODUCTION BLOG IDEAS
During the production and editing of your music video you should all write at least
10 further blog entries about the process and choices you make. These entries
should include screen grabs of your Final Cut editing windows or screen grabs
showing choices youve made. Things you could discuss in these entries are:
Problems during filming or editing and how you solved them
How you got the shots you wanted
Experiments you did with editing techniques or effects for any of your
products
What has been tricky / easy that week
How your time management has been
How you are working as a group
What people have thought of your video so far, suggestions they make etc
Draft design ideas for digipaks / adverts along with comments about how
successful / unsuccessful they were


DIRECTORS COMMENTARY
The next entry on your blog will be a version of your final music video that has an
audio commentary track over the top where your GROUP comments on the reasons
behind various creative choices made in the final video.
In order to do this you should watch the video several times and with your group
write a script. Divide this script up between you, book a camera OR the digital audio
recorder, and ask the technician Jason to help you. Record you and your group
reading out the comments, clearly and accurately and then upload these to Final Cut
and edit them over the top of the right clips of your video. Use the audio levels to
ensure that the sound of the song is not too loud and that we can hear your
comments properly. Export this clip and upload it to your blog.


FINAL FOCUS GROUP
As a GROUP, you need to carry out one final focus group to find out what your
audience thought of your finished video. You will show the group of people your
finished video, digipak and advert and then sit them down to discuss it on camera.
You will have around 5 key questions prepared that are open questions allowing
for descriptive answers and then film the group discussing what their opinions are
about these questions.
~ 23 ~

To do this you will need a camera and tripod, a quiet room, and 4-6 people willing to
take part on camera (not people from your group).
Good questions to ask are things such as:
What did you like about our video? (repeat for digipak / advert)
What did you think could be improved in our video? (repeat for digipak /
advert)
What were your favourite parts and why?
What sort of image do you think we have given the artist / band?
Would you buy this album as a result and why?
And so on
You need to make sure the camera is as close as possible to the group to pick up
their audio clearly. This focus group video then needs to be uploaded into Final Cut
(edited if you wish) and then exported as a video clip (see Jason for help). The
video clip then needs to be embedded into your blog.
As INDIVIDUALS you then need to add a written comment in afterwards summing
up:
What you have learned from your focus group about your video
What you might do differently next time



~ 24 ~

EVALUATION
As INDIVIDUALS you will complete the 4 evaluation questions and a summing up
of your answers as well at the end. ALL answers must include a variety of
multimedia content, in particular screen shots of your video, clips of your video,
images of your digipak and advert, photos from the filming, editing etc.. You will be
marked on the following things:

Your understanding of music video style and conventions
Your understanding of how technologies have helped you with this unit
Your understanding of how you have linked your music video with the digipak
and advert
Your understanding of the importance of audience feedback
The structure and communication of your evaluation
Your use of images, videos, and other embedded multimedia content in your
evaluation

QUESTION 1
In what ways does your media product use, develop or challenge forms and
conventions of real media products?

For this question you need to discuss the following
What did you learn about what the conventions were of real music videos?
And what music video conventions you have included / not included and why
What did you learn about real music genre conventions and what genre
conventions have you included / not included and why
What did you learn about real Digipak conventions and what digipak
conventions have you included / not included and why
What did you learn about real Advert conventions and what advert
conventions have you included / not included and why
How your use of conventions might attract or appeal to an audience
Have you adapted any conventions on any of your three products and if so,
why?
Whilst answering this question you could include pictures / screen grabs of real
products, along with pictures or screen grabs of your products to compare and
contrast the similarities and differences.

QUESTION 2
How effective is the combination of your main product and ancillary texts?

For this question you need to discuss the following:
How and why is having a house style or brand identity when creating
multiple media products?
How have you created a brand identity across your music video, digipak and
advert? Similar images, colours, wording, style etc?
How do you think your digipak design will sell the song / album to the
audience?
How do you think your advert will sell the digipak to the audience?
~ 25 ~

What elements of your advert and digipak communicate the genre of the
music video and the style of the band?

Whilst answering this question you must use screen grabs / images from your
products to show the clear links, and analyse how they will appeal to an audience.
You could even complete a radial analysis of the digipak and advert to show the
appeal in more detail.

QUESTION 3
What have you learned from your audience feedback?

For this question you need to discuss the following:
What positive comments your peers, teachers, focus group had about your
video
What negative comments were made by your peers, teachers, focus groups
How those comments might change the way you work in the future as a group
or an individual
What the comments taught you about the process of producing and editing a
music video

Whilst answering this question you could use screen grabs and clips from your focus
group, screen grabs of comments left on your blog by other students / teachers,
quotes from your friends etc. If they comment on something specific they liked or
disliked you should include an image or clip of this to demonstrate what they are
talking about.

QUESTION 4
How did you use media technologies in the construction and research,
planning and evaluation stages?
For this question you need to discuss the benefits, and difficulties of using the
following technologies. How have they helped you as students to produce better
work? Remember to focus on all 3 parts of the process from planning, to production
and through to evaluation:
Blogger
Prezzi
Wordle
Scribd
IPads / Mobile Phones
Apple Macs
Digital Cameras
Digital editing like Final Cut
Digital photo manipulation like Photoshop
Digital Audio recorders for Directors commentaries
Internet sites such as Google, Da Font
Web 2.0 sites such as You Tube, Facebook, etc
~ 26 ~

Whilst answering this question you need to include pictures of the technologies,
images of you and your group using them, screen-grabs of the software in use, print
screens of websites you have used etc

SUMMING UP
Using Prezzi or Scribd, produce a presentation that sums up your answers to all 4
questions, with images included. This should be the last entry on your blog.