Event Management

Event can be described as a public assembly for the purpose of celebration, education, marketing or reunion.
Events can be classified on the basis of their size, type and context.
Events can be classified into four broad categories based on their purpose and objective:
Leisure events e.g. leisure sport, music, recreation.
Cultural events e.g. ceremonial, religious, art, heritage, and folklore.
Personal events e.g. weddings, birthdays, anniversaries.
Organizational events e.g. commercial, political, charitable, sales, product launch,expo.

Event Management
Event management is the application of the management practice of project management to the creation and
development of festivals and events. Event management as the name suggests, refers to planning, creatively
organizing and executing an event.
Event Management, 15yrs ago, this phrase would have meant nothing in the Indian corporate world. Today,
it conjures up the image of celebrities packaged with glamour
Event has grown in to full grown industry, an exciting new hybrid conceived through the convergence of
marketing, promotion, entertainment and the creative arts.
The industry includes fields such as the MICE (Meetings, Incentives, Conventions and Events), exhibitions,
conferences and seminars as well as live music and sporting events.
Events have become important as they allow the customers to get a basic feel of the product. This is the basic
difference between events and advertising. The shortcoming of advertising has let to the emergence of events
and today it has become a budding industry, a crowd puller and a concept with which everyone can identify.
"An event is something that happens, not just exists - somebody has to make it happen. Successful events only
come about through action, some individual or group of individuals getting things done."
EVENTS AND PROMOS v/s ADVERTISING: EVENTS ADVERTISING Events are interactive They almost always
initiate a dialogue. The audience is in front of you to create your brand communication and tell your story.
EVENT MANAGER is the THINKER. He plans, he visualizes, he decides, he delegates and ultimately he
controls. The EVENT Organizer is the DOER. He knows what is to be done and finds ways and means on
how it could be done in the best possible manner.
The role of an event manager basically involves doing: All the running around Booking the venue Identifying
the target audience Devising the event concept Arranging the catering and entertainment as well as all of the
other ancillary services required to make the event run to their complete satisfaction They will also attend the
event to ensure everything goes to plan
Analytical/Critical thinking and problem solving
Cl
to work under pressure and meet deadlines
-operation
-ordination and organisation
orking skills

Events planning with 5 Ws ConceptWe follow 5 Ws (i.e. Why, What, When, Where, Who) principle to create
an event plan.
Why means, why you want to organize the event i.e. event objective.
What means what you are going to do in the event i.e. what will be the: Event Name What will be the name of
the event?
Event conceptualisation - Create an event concept. Identify reasons why you feel this would be successful.
Event development
The need for the event
Key stakeholders
Target market
Format
Sustainability

Venue identification - Considerations when selecting a suitable site for your event (location, facilities, safety,
community.)
Event Branding - Create the event brand and the thinking behind it. Develop an event logo and identify
potential sponsors
Event planning
Management structure
Scheduling and timetabling
Budgeting
Permissions
Health and safety

Human resources - Identify the source of your volunteers and create a reward system that would motivate
your team.
Team building (gathering competence)
Ethos of volunteerism
Volunteer selection and appointment
Training
Reward
Event implementation - Implementation of the event schedule with reference to quality control and
observation of best practices.
Revue and improvement - The analysis of a completed event with identification of weaknesses in
implementation.
Summative Assignment -
Create and implement an event, following the processes covered in the facilitation.
Produce a portfolio of evidence showing the successful planning and implementation of the event.
(Evidence must be professionally presented and can comprise of documents, photographs, video clips.)