Page 1 Copyright Journal dune tudiante au MBA HEC 2011 (http://hecmba2011fr.pamstbox.net) & Diary of a HEC MBA 2011 student (http://hecmba2011en.pamstbox.net) November 17 th 2008 How the Internet will change the way we get informed and buy from others around the world Full-Time MBA - Interview Presentation Social responsibility: the principles of fair trade Awareness raising and advocacy Capacity building and empowerment Sustainable and equitable trading relationships Page 2 Copyright Journal dune tudiante au MBA HEC 2011 (http://hecmba2011fr.pamstbox.net) & Diary of a HEC MBA 2011 student (http://hecmba2011en.pamstbox.net) Sustainable and equitable trading relationships Market access for marginalised producers The Internet provides application for these principles. November 17 th 2008 Full-Time MBA - Interview Presentation Awareness raising and advocacy BondyBlog.fr represents a new form of advocacy journalism. Page 3 Copyright Journal dune tudiante au MBA HEC 2011 (http://hecmba2011fr.pamstbox.net) & Diary of a HEC MBA 2011 student (http://hecmba2011en.pamstbox.net) Initiated in Bondy during the 2005 riots, its purpose is to allow people living there to express their views and communicate about their day to day reality. November 17 th 2008 Full-Time MBA - Interview Presentation Capacity building and empowerment Kiva.org allows anyone to invest in someones activity. A network of field partners allow Page 4 Copyright Journal dune tudiante au MBA HEC 2011 (http://hecmba2011fr.pamstbox.net) & Diary of a HEC MBA 2011 student (http://hecmba2011en.pamstbox.net) lenders to keep track of their repayments and of the progresses being made. November 17 th 2008 Full-Time MBA - Interview Presentation Sustainable and equitable trading relationships Stores at Ebay.com enable direct trading from producers. Page 5 Copyright Journal dune tudiante au MBA HEC 2011 (http://hecmba2011fr.pamstbox.net) & Diary of a HEC MBA 2011 student (http://hecmba2011en.pamstbox.net) Fees are transparent and can be found on Ebays website at: http://pages.ebay.com/help/sell/storefees.html November 17 th 2008 Full-Time MBA - Interview Presentation Market access for marginalised producers Anyone with Internet access can participate! Either by having access directly Or through an aid organisation But Internet access may not be available in Page 6 Copyright Journal dune tudiante au MBA HEC 2011 (http://hecmba2011fr.pamstbox.net) & Diary of a HEC MBA 2011 student (http://hecmba2011en.pamstbox.net) be available in every situations. And even when it is, the consequences may be disastrous. November 17 th 2008 Full-Time MBA - Interview Presentation Market access for marginalised producers (2) Regions of the world are quickly gaining access to the Internet. 12,7 11,3 7,7 5 3,66 2,65 2,3 4 Middle East Africa Latin America Asia Europe Oceania North America World Internet usage growth from 2000 to 2008 Page 7 Copyright Journal dune tudiante au MBA HEC 2011 (http://hecmba2011fr.pamstbox.net) & Diary of a HEC MBA 2011 student (http://hecmba2011en.pamstbox.net) Afghanistans usage was multiplied by 580 from 2000 to 2008! Growth brings countries close to Western standards: Vietnams usage was multiplied by 100 from 2000 to 2008. Its Internet penetration is now 23%, similar to the US in 1996. Irans usage was multiplied by 92 from 2000 to 2008. Its Internet penetration is now 35%, similar to the US in 1998. 12,7 0 2 4 6 8 10 12 14 Middle East November 17 th 2008 Full-Time MBA - Interview Presentation Changing the way we get informed and buy Change is already happening. Change is welcomed by many people. Change is essential for healthier exchanges with marginalised Page 8 Copyright Journal dune tudiante au MBA HEC 2011 (http://hecmba2011fr.pamstbox.net) & Diary of a HEC MBA 2011 student (http://hecmba2011en.pamstbox.net) Change is essential for healthier exchanges with marginalised areas of the world. Change must be supervised and fostered by trusted institutions. November 17 th 2008