SWOT ANALYSIS OF KSOM

NAME-Pritish Patnaik
ROLL NO-14202210
SECTION-D
SWOT: A tool that identifies the strength, weaknesses, opportunities and threats of an
organization. Specifically ,Swot is basic, straight forward model that assesses what an
organization can and cannot do as well as its potential opportunities and threats . The
method of SWOT analysis is to take the information from an environmental analysis and
separate it into internal (strengths and weaknesses) and external issues (opportunities and
threats). Once this is completed, SWOT analysis determines what may assist the firm in
accomplishing its objectives, and what obstacles must be overcome or minimized to achieve
desired results.
STRENGTHS :
1.Ranking-ksom is ranked as one of the best B-School and has been ranked as one of the best
school of eastern India year by year.
2.Awards Received-Ksom has been awarded NAAC Accredation in A grade B school in
India.
3.Specialization- Ksom offers various specialization of mba programme like Marketing
management financial management, Human Resource management and TOM etc and all re
combination of both theoretical and practical knowledge focused on latest structures followed
in market .
4. Infrastructure- ksom is one of the best in India compared to other private management
colleges in India .
5.Libary-Libary has abroad collection of information sources and innovative information
which helps students to prepare their projects well as well as various journals are there of
different subjects which gives students in depth knowledge of various subject matters .
6.Consistent good placement-For the last two passing out batches from ksom of 2011-13 and
2012-14 the placement was 100 % .
7.Corporate Exposure- Ksom every year organizes Hr,Finance and Marketing conclave once
a year and it brings lot of industry experts in various specialized domain as key note speakers
as well as for panel discussion which gives its students an industry exposure with lots of
practical life fundas .Also many companies come and organize seminars and workshops on
various topics from time to time .
8.Faculty, Staff and Grooming-Ksom have excellent faculty staffs from top IIMS and IITS
their grooming helps students to become great corporate leaders and visiting faculty are also
good to teach the students with their in depth knowledge .


WEAKNESS:
1.MBA NOT PGDM-Pgdm is given by only institutions where as Mba is given by
universities .Ksom under kiit university provide MBA other than pgdm.Pgdm courses are
more industry oriented as compared to Mba.
2.Average Package- Average package is not so good.It was around 4.5lpa as compared to
other B-schools where average package is quite good.
3.Geographical Disadvantage- Ksom is located in such location that its gets isolated by many
top companies . If it would have been located in Delhi or other metropolitan city then its
milage would have been more captured in term of its capabilities . More companies would
have come to recruit.



OPPORTUNITY:
1.EXPANSION- Ksom has its branches only in Bhubaneswar where as it can go PAN India
and extablish its centres outside the state as well or also open its centres abroad as well like
symbiosis ,spjain and IIMetc
2.COLLABRATION- Ksom can collaborate with other premire B-Schools like IIMS and
can collaborate with other universities as well and come up with student exchange
programmes with students going and doing a course for a week there and attaining a
programme and benefiting from various specialized courses.
THREATS:
1.COMPETITORS:-There are many competitors have come up in market such as BIMTECH
AND IMS are growing up faster and they may give a tough competition through their course
curriculum as well as placements.