SUPERIOR UNIVERSITY

Research On
Nokia Mobiles

MBA Professional (Evening)

Session 2007-09

KHALID AZEEM 8257

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Table of Content
Introduction …………………………………………………………………………………
1

History
……………………………………………………………………………………………1

Product Line
…………………………………………………………………………………1

Target Market
………………………………………………………………………………2

Logo
…………………………………………………………………………………………………..2

Slogans
……………………………………………………………………………………………..2

Objectives of Research
……………………………………………………………….3

Problems
…………………………………………………………………………………………4

Data Collection
………………………………………………………………………………5

Flop Models of Nokia

…………………………………………………………………6

Old Models
……………………………………………………………………………………8

Ladies Phones ……………………………………………………………………………

12

Nokia N-series
………………………………………………………………………………16

Classic & Premium series

………………………………………………………22

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Nokia E-Series …………………………………………………………………………
27

Flippers & Rotators

………………………………………………………………………30

Critical Analysis
…………………………………………………………………………37

Recommendations
………………………………………………………………………40

Conclusions
………………………………………………………………………………………

Introduction:
Nokia is one of the best Cellular company in The world. The
Company was started in 1965. Every new year a large number of
new models are launched. Nokia Mobiles are famous all over the
world.
Nokia Mobiles are manufactured in Hungary, Finland, and USA
etc.
History:
Nokia's history spans more than a hundred years and contains
many stories, events and milestones brought about by the many
twists and turns of the world history and industrialization. Get
ready to read about the varied development of the Nokia Group!

Product Line

The Nokia is producing:

 Mobiles
 Monitors
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 Hand frees
 Digital pens
 Car charger & display kits
 Batteries
 Casing
 Data Cables

Target Market

We have choose the Nokia Mobiles as target market

Logo

Slogan
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Objectives of Research

 To understand current Market situation faced by Nokia.

 To understand customer Satisfaction & purchase Behavior.

 To compare actual performance to Standard performance of

Nokia Mobiles.

 To describe faults & problem which results product failure.

 To identify major planning problems in Nokia.

 To Highlight Public Demands.

 To explain internal and external factors for more growth of

Nokia.
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 To provide sufficient solutions to cover declining products.

Problems

Customer Satisfaction:
Buyers of Nokia Mobiles are not
satisfied by Mobile weight, Dimensions, Style, Operating Software
and Price. Nokia Provides Minimum enhancement with its mobile
phone as compared to other companies.

Quality Problems:
The quality problems of Nokia mobiles
contain Signal problem, weak reception, Hank problem, camera
result, flippers and Rotators, Memory Processing Speed.

Advertisement:
Most of Nokia mobiles are not well Advertised
which result in low market growth. Most of Nokia Adds don't
focus on the culture of Pakistan.

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All adds are prepared in Finland, USA etc. Even The sign boards
mounted on the buildings of Pakistan reflect the public of their
homeland.

High price with fewer features:

A large numbers of Nokia
Mobiles are of High price with Low Features. Other Companies
like Sony Ericsson, L.G, & Samsung offers more features with low
Price. That's why Nokia users are now switching to these
companies.

Data Collection

Questioners:
We have prepared 500 questioners of following
category.

 300 questioners in Urdu for General Public.

 150 questioners in English for Students and Business Class.
 50 questioners for Mobiles Repairing Centers.

Each questioner contain 20 questions related to Nokia Mobiles.

Interviews:
We have taken about 50 interviews by different classes
of people.

Video Interviews:
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About 25 video interviews are taken from
mobile markets, Public Places etc. The video interviews are also
taken from Mobile Zone, Advance Telecom.

Telephone calls:
50 telephone calls are made on following
networks.
20 calls on Mobilnk Network
20 calls on Warid Telecom
20 calls on U-fone Network
20 calls on Telenor
20 Calls on Paktel

Flopped Models of Nokia

Old Models

 Nokia 3410
 Nokia 8210
 Nokia 2300
 Nokia 5210

Ladies Phone

 Nokia 7373
 Nokia 7390
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N-Series

 Nokia N-73
 Nokia N-76
 Nokia N-95
 Nokia N-91

Classic & Premium series

 Nokia 7500
 Nokia 6500
 Nokia 8800

E-Series

 Nokia E-65
 Nokia E-62

Flippers & Sliders

Nokia 6260
Nokia 6060
Nokia 5700
Nokia 3250
Nokia 6270

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Nokia 3410
Weight 114
Height 115
Width 49
Dept 23
Stand by Time 260hrs
Talk Time 250mint

Decline Reasons

 Battery Time

 Reception

 Over weight

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Nokia 2300

Decline Reasons

 Battery Time

 Reception

 Software problem

 Flash Problem

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Nokia 8210

Decline Reasons

 Battery Time

 Reception

 Software problem

 Flash Problem

 Signal Problem

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Nokia 5210

Weight 114
Height 115
Width 49
Dept 23
Stand by Time 260hrs
Talk Time 250mint

Decline Reasons

 Reception

 Software problem

 Water Problem

 Signal Problem

 Shock Proof Mechanism was Not Satisfied

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Nokia 7373

Weaknesses
Like skinny jeans or 6-inch heels, the flick design might look good but it's
not exactly practical. The screen can be pushed either right or left to flick it
open, but either way it's awkward to use and despite living with it for a week
we never really got used to it.

As a music phone, the 7373 is also missing a trick. The player works with
MP3 and AAC files, but it's not very easy to use. Selecting tracks is clunky
and you can only create a single playlist. At least if you get fed up of the
music player you can always switch to the FM radio, which has pretty good
reception.

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Decline Reasons

 Style

 No Advertisement

 High Price

 No Additional Features

 Rotation Problem

Conclusion
Nokia previous fashion phones were mostly a triumph of
style of substance, and while this handset rebalances the
scales somewhat, the end result is a still a pretty average
phone. With so many great style phones now on the market,
the 7373 struggles to make an impression

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Nokia 7390

The Nokia 7390 is a compact & sophisticated 3G mobile phone which is a

member of the L'Amour Collection designed by Nokia. The mobile handset
comes in two colours which are bronze black & powder pink which both
have the L'Amour Collection motifs which enhance the sophisticated design.
The handset has a sleek fold opening mechanism & comes with dual
screens. The external screen provides 262k colours with a screen resolution
of 160 x 128 pixels which is a bright & clear viewing tool when the handset
is in the closed position. The larger internal screen will display up to 16
million colours on a bright QVGA screen & has a screen resolution of 240 x
320 pixels. The Nokia 7390 is a compact 3G broadband mobile phone which
measures 90 x 47 x 19 mm which is small considering the built in
capabilities. The 7390 weighs 115 grams with the fitted battery & comes
with 128 Mbytes of internal memory as well as a MicroSD™ memory slot
for memory expansion. The 3G handset comes with a rechargeable fitted
battery which will provide approximately two & a half hours worth of talk
time & up to two hundred & twenty hours of standby battery time
The phone comes with a built in digital music player complete with built in
3D effect stereo speakers. The music player can play music in MP3, AAC,

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M4A, eAAC+ & AAC+ music formats which gives the user a great choice
of music on their portable mobile handset. The user can change their ringing
tones to suit their taste which can be heard in polyphonic, MIDI, MP3,
MPEG4, AAC, eAAC+, WMA & AMR voice. The phone supports video
ringing tones which allows the user to have a visual experience when their
phone rings. The mobile phone comes with a built in radio feature which is
an FM radio & allows the user to tune into a radio station when a change of
music & sound is needed. The user can tune into music shows, news
channels & gain information on travel & traffic reports using the built in FM
radio feature. The user can store voice recording on their handset & use the
voice dialling feature to create voice activated dialling which will make
calling their friends & colleagues a fast experience with a quick voice dial
command.

Decline Reasons

 Same Style as Nokia 7373

 No Advertisement

 High Price

 No Additional Features

 Flipper Problem

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Nokia N93

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Decline Reasons

 Sensitive Mirror

 Hank Problem

 High Price

 Over weight

 Dimension Problem

 Low Battery Time

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Nokia N91

Number of colors 262144

Display width 176
Display height 208
LCD size NA
Second Display NA
Touch screen
Memory 4 GB internal, 30 MB for contact
storage

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Ring tones Polyphonic, True tones

Decline Reasons

 Slow Processing Speed

 Hank Problem

 Memory Virus Problem

 Over weight

 Dimension Problem

 Low Battery Time

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Nokia N76

19200-14200
Jul2007-feb2007

Decline Reasons

 Price Fall down 6000 in just 4 months

 Low Quality Body Color

 Hank Problem

 High Price

 Flipper Get loose

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 Dimension Problem
Nokia N-95

Decline Reasons

 Processing Speed get Slow as the memory filled.

 Camera Start up Time was High

 Slow Camera

 Hank Problem

 Low Battery Time Due to High Resolution

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 Dimension
Nokia 7500 Prism

Decline Reasons

 Advertisement is not done Properly

 Not Much Attractive Style

 Signal Problem

 No Additional Features

 No Resell Value

 Non-Symbian Set

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 Dimension Proble
Nokia 6500

The Nokia 6500 slide lets you capture and

share your images instantly and easily, in
beautiful clarity. The 6500 slide has a 3.2
mega pixel camera with Carl Zeus lens optics,
auto focus and 8x digital zoom. Once you've
taken a picture or video, share it with family
and friends. Send it to them via email, transfer
via Bluetooth, see them on a TV screen via
TV-Out, or upload them directly to your
Flicker photo album for all to see. The Nokia
6500 slide has a micro USB connector to
connect to a PC; you can also charge the
handset via this connection. With support for
Bluetooth 2.0 you can also listen to your
favorite tunes wirelessly with a compatible
Bluetooth headset. Dimensions 96.5 x 46.5 x
16.4 mm Weight 125 g Main Display 16M
colors 240 x 320 pixels Digital Camera 2.0
Mega pixel 1600 x 1200 pixels Video
Memory 20MB internal memory micros (Tran
Flash) Features Bluetooth Email client GPRS
Java mini USB port MMS MP3 ring tones
MP3/AAC/AAC+ player Quad band Speaker
phone WAP 2.0 / XHTML&nbsp.

Features
Standby time 320 hrs
Features N/A
Connectivity With Bluetooth
Weight 125g
Model Number 6500-slide
Memory Micro SD
Design Slider
Talk time 360 mins
GPRS Yes
Bluetooth Yes

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Music Yes
Video Yes
Radio Yes
Email Yes
Internet Yes
Camera Yes
TV No

Decline Reasons

 Over Weight

 No External Memory Slot

 Hank Problem

 High Price 18,800 with few features

 Doesn't Support much Music Formats

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Nokia 8800

Manufacture Nokia
Model 8800
Weight 134
Height 107
Width 45
Depth 15
Battery Li-poly 600mAh
Stand by time 192
(h)
Talk time (m) 180
Camera
0,5 m
resolution
Second Camera NA
Number of
256000
colors
Display width 208
Display height 208
Memory 64 MB
Ring tones Polyphonic 64 voices
WAP version WAP 2.0, XHTML

Decline Reasons

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 No External Memory Card

 Low Quality Body Lamination

 Over weight

 High Price

 Slider Get loose

 Not Much Attractive

E-Series Mobiles

Nokia E62

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The Nokia E62 is a quad band GSM world phone with EDGE
for data. It's a smart phone running Symbian OS 9.1 with
Nokia's S60 3rd Edition software. You can sync it to Outlook,
browse the web in full HTML glory, add 3rd party software,
listen to music using the included stereo headset and watch
videos. It has a brilliant 320 x 240 pixel color display,
QWERTY thumb keyboard and Bluetooth. It competes with
the Treo, Motorola Q, Cingular 8125 and BlackBerry devices.
It's much slimmer than the 8125 (though wider), slimmer
than the Treo and more fun and sexy than the BlackBerry
8700c and g. It's metal body and quality construction put
the BlackBerry 8700c to shame. Since the Nokia E62 targets
corporate users who are often forbidden to have camera
phones, the E62 has no camera.

Decline Reasons

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 Software Problem

 Over Weight

 Hank Problem

 Imbalance Mobile Phone

 Dimension Problem

 No Resell Value

 Same Design As of E-Series

Nokia E-65

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Decline Reasons

 WIFI technology is not good

 No Wireless pairing with Computer

 Hank Problem

 Body Leather Problem

 Dimension Problem
Nokia 5700

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Decline Reasons

 Same Design As Nokia 5200

 Low Sound Quality

 Rotation Problem

 Color are not attractive

 Dimension Problem

Nokia 6060

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Decline Reasons

 Highly Flipper Problem

 Ring Tones are not attractive

 Flipper get loose

 Hank Problem

 Low Internal Memory

Nokia 6260

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7MB built-in. 32 MB on reduced MMC card

Weight 130
Height 102
Width 49
Depth 23
Battery Li-Ion 760 mAh
Stand by time (h)
144
Talk time (m) 240
SMS
Email
MMS
IrDA
Bluetooth
Decline Reasons

 Size Problem

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 Low Quality Body Color

 Flipper and Rotator are of low quality

 Over weight

 Not better Advertised

 Dimension Problem

Nokia 3250

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Decline Reasons

 Over Weight

 Memory Slot Problem

 Same Design as Nokia 5700

 High Price 18,800 with few features

 Rotating Strip Problem

 Rotating Strip Problem

Nokia 6270

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Nokia 2760

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Critical Analysis:

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The critical analysis based on

following survey reports

 Public Survey Reports

 Technical Survey Report

Technical Survey Result

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Statement Percentage
Ring Tones Lover 17.6%
Battery Time Satisfied 62.4%
Talk Time Satisfied 57.60%
Sony Ericsson is better then Nokia 56%
L.G is better then Nokia 4%
Samsung is better then Nokia 10%
Sound Quality of Nokia is not 58%
Better then Sony Ericsson.
Sound Quality of Nokia is Better 42%
Music Edition of Nokia Are better 38%
then Sony Ericsson.
Music Edition of Nokia Are not 62%
better then Sony Ericsson.
Over Weight Models of Nokia N-Series
Quality of Nokia is better as 40%
before.

Best Model of Nokia

Model No Percentage
N73 28%
E50,51 18%
6230 12%
E90 20%
N95 8.2%
1100,1200 4%
6233 10%
6120 10%

Flop Model of Nokia

Model No Percentage
6300 14%

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N76 28%
E50 12%
7373,7390 12%
7500 23%
8800 16%
7500 Prism 79%
5210 90%

Public Survey Result

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Statement Percentage
Ring Tones Lover 10%
Battery Time Satisfied 66%
Talk Time Satisfied 24%
Sony Ericsson is better then Nokia 56%
L.G is better then Nokia 4%
Samsung is better then Nokia 10%
Sound Quality of Nokia is not 58%
Better then Sony Ericsson.
Sound Quality of Nokia is Better 42%
Music Edition of Nokia Are better 38%
then Sony Ericsson.
Music Edition of Nokia Are not 62%
better then Sony Ericsson.
Over Weight Models of Nokia N-Series
Quality of Nokia is better as 40%
before.

Best Model of Nokia

Model No Percentage
N73 28%
E50,51 18%
6230 12%
E90 20%
N95 8.2%
1100,1200 4%
6233 10%
6120 10%

Flop Model of Nokia

Model No Percentage
6300 14%

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N76 28%
E50 12%
7373,7390 12%
7500 23%
8800 16%
7500 Prism 79%
5210 90%

Recommendations

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 We recommend the Nokia mobiles to improve technology to

provide new features to customer.

 Nokia should have effective Research Team. Now a day their

research teams just do the paper working.

 Nokia should launch new models in little quantity, so that its

faults can be identified and removed. In simple words they
should launch Test Model before mass production.

 Nokia should provide new stylish phone to survive in the

market.

 They should work hard to produce light weight cell phones.

 Nokia has to improve its Sound Quality of mobiles.

 Nokia should not repeat the design and software of old

models.

 They should pay attention to the Sound Editions; otherwise

Sony Ericsson will swap the Market.

 They should provide sufficient margins to whole sellers.

 Nokia has to focus on the culture of Pakistan.

 Nokia has to take action against China Mobiles (Copy of

Nokia Mobiles).

Hypostasis Testing
(Independent variables)

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Steps of Hypothesis
1) Hypostasis:

Ho =Nokia users are Satisfied by Mobiles.

Hi= Nokia users are not Satisfied by Mobiles.

2) Level of Significance:

α = 0.8 or 80%

3) Test Static’s:

4) Critical Regions:

t > t 1-α:v
Where v = n-1 = 4-1 = 3

t 0.8:3 = -0.978
So we will reject ho if t > -0.978

5) Calculations

Attributes Yes No D D2

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Music Editions of Nokia are better then Sony Ericsson. 310 190 120 14400
Quality of Nokia mobile is better as before. 300 200 100 10000
Most of Nokia Mobiles are over weight. 100 400 (300) 90000
Adds of Nokia Mobiles Focus our Culture. 394 106 288 82944
208 19734
4

∑d = 208
∑d2 = 197344

Standard Deviation = n∑d2 – (∑d)2

________________
n(n-1)

Putting values:

= 4(197344)-(208)2
4(4-1)

S.d = 249.351
By putting the value of standard deviation the
value of t comes 0.417
Hence 0.417 > -0.978

Result
So we reject ho & accept hi.

Hypostasis Testing
(Dependent variables)

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Steps of Hypothesis
1) Hypostasis:

Ho =on increasing price the sell of Nokia Mobiles will increase.

Hi= On Decreasing price the sell of Nokia Mobiles will
increase.

2) Level of Significance:

α = 0.05

3) Test Static’s:

χ2 = ∑( fo - fe)2
fe
where
fo = observed frequency
fe = expected Frequency
4) Critical Regions:

χ2 > χ21-α:v
Where v = n-1 = 4-1 = 3

χ2 0.995:3 = 7.88
So we will reject ho if χ2 > 7.8
5) Calculations
Observed Frequency

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Price Sale Total

3000 375 3375
6000 125 6125
9000 500 9500
Expected Frequency

Price Sale Total

3197.37 177.63 3375
5802.63 322.37 6125
9000 500 9500

χ2 = ∑( fo - fe)2
fe

fo fe ∑( fo - fe)2
fe
3000 3197.37 12.18
6000 5802.63 6.71
375 177.63 219.3
125 322.37 120.84
χ2 = 359.03
Hence 359.03> 7.8

Result

So we reject ho & accept hi.

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