Grasim Industries Limited is an Indian building materials manufacturing

company based in Mumbai, Maharashtra. It was started in 1948 as

a textile manufacturer. Since then Grasim has diversified into Viscose Staple Fiber
(VSF), cement, sponge iron and chemicals
.

The company is a subsidiary of Aditya Birla Group, which operates over 40 companies
in 12 countries on 4 continents. Grasim is the worlds second largest producer
of viscose rayon fiber with about 21% market share. Textile and related products
contributes to 15% of the group turnover.


History
Grasim Industries Limited was incorporated in 1948; Grasim is the largest exporter of
Viscose Rayon Fiber in the country, with exports to over 50 countries. Grasim is
headquartered in Nagda, Madhya Pradesh and also has a plant at Kharach
(Kosamba, Gujarat)
Indo-Thai Synthetics Company Ltd was incorporated in 1969 in Thailand, started
operations in 1970, this was Aditya Birla Groups first foray into international venture.
Aditya Birla Group incorporated P.T. Elegant Textiles in 1973 in Indonesia. Thai Rayon
incorporated in 1974, this was the second company in Thailand, operating in Viscose
Rayon Staple Fiber. Century Textiles Co. Ltd. is taken over by Aditya Birla Group in
1974; this company is a weaving and dyeing plant manufacturing and exporting variety
of synthetic fabrics. PT Sunrise Bumi Textiles incorporated in 1979, it produces yarn
exported over 30 countries in 6 continents. P.T Indo Bharat Rayon incorporated in 1980
produces Viscose Staple Fiber in Indonesia. Thai Polyphosphates and Chemicals was
started in 1984 in Thailand to produce Sodium Phosphates, and is presently merged
with Thai Epoxy and Allied Products Company Limited (1992), Thai Sulphites and
Chemicals Company Limited (1995) to form Aditya Birla Chemicals Ltd. This company
supplies to sectors such as food, textiles, electrical and electronics, composites, leather,
plastics and automobiles. PT Indo Liberty Textiles was incorporated in 1995 to
manufacture synthetic spun yarn.

In late 1990s and later, the focus was the textile business following the end of Multi-
Fiber Arrangement (MFA).
AV Cell Inc., a joint venture between Aditya Birla Group and Tembec, Canada,
established operations in 1998 to produce softwood and hardwood pulp for the purpose
of internal consumption among different units of the Group.Together, Aditya Birla Group
and Tembec, Canada acquired AV Nackawic Inc., which produces dissolving pulp.
Grasim Industries Ltd. supplies Viscose Staple Fiber (VSP). The Aditya Birla Group's
VSF manufacturing plants are in Thailand, Indonesia, India and China.
The Group's VSF business operates through its three companies Grasim Industries
in India, Thai Rayon Corporation in Thailand and Indo Bharat Rayon in Indonesia, which
also oversees its Chinese operations at Birla Jingwei Fibres, China.

Capacities
Capacity
Viscose Staple Fibre (VSF) 370,475 tpa
J oint venture
:: Birla Jingwei Fibres Company Limited 70,000 tpa
Rayon grade pulp
:: Harihar, Karnataka 70,000 tpa
J oint ventures
:: AV Cell Inc (Atholville, New Brunswick in Canada) 126,000 tpa
:: AV Nackawic Inc. (Nackawick, New Brunswick in
Canada)
189,000 tpa
:: Domsj Fabriker (Sweden) 255,000 tpa
:: AV Terrace Bay Inc. (North Western Ontario,
Canada)
280,000 tpa
Cement
(through its subsidiary UltraTech)

:: Grey cement 53.90 million tpa
:: Ready-mix concrete plants 101 plants
:: White cement 560,000 tpa
Chemicals (Caustic soda) 440,500 tpa
Textiles
Grasim Bhiwani Textiles Ltd. (Subsidiary)
:: Fabric 146 looms
:: Yarn 35,808 spindles
The Global Scenario
Around the world, they're known for:
A metals powerhouse, among the world's most cost-efficient aluminium and copper
producers. Hindalco-Novelis is the largest aluminium rolling company. It is one of the
three biggest producers of primary aluminium in Asia with the largest single location
copper smelter
No.1 in viscose staple fibre
No.1 in carbon black
The fourth-largest producer of insulators
The fourth-largest producer of acrylic fibre
Among the top 10 cement producers
Among the best energy-efficient fertiliser plants
The largest Indian MNC with manufacturing operations in the USA

The Indian Scenario
In India, here's what we have accomplished:
The largest fashion (premium branded apparel) and lifestyle player
The second-largest manufacturer and largest exporter of viscose filament yarn
The largest producer in the chlor-alkali sector
Among the top three mobile telephony companies
A leading player in life insurance and asset management
Among the top two supermarket chains in the retail business
Among the top 6 BPO companies
The largest manufacturer of linen fabric
Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where success
does not come in the way of the need to keep learning afresh, to keep experimenting.


VISION AND VALUES
Vision
To be a premium global conglomerate, with a clear focus on each of the businesses.
Mission
To deliver superior value to our customers, shareholders, employees and society at
large.
Values
Integrity : Acting and taking decisions in a manner that is fair and honest. Following the
highest standards of professionalism and being recognised for doing so. Integrity for us
means not only financial and intellectual integrity, but encompasses all other forms as
are generally understood.

Commitment : On the foundation of Integrity, doing all that is needed to deliver value to
all stakeholders. In the process, being accountable for our own actions and decisions,
those of our team and those in the part of the organisation for which we are responsible.

Passion : An energetic, intuitive zeal that arises from emotional engagement with the
organisation that makes work joyful and inspires each one to give his or her best. A
voluntary, spontaneous and relentless pursuit of goals and objectives with the highest
level of energy and enthusiasm.

Seamlessness : Thinking and working together across functional groups, hierarchies,
businesses and geographies. Leveraging diverse competencies and perspectives to
garner the benefits of synergy while promoting organisational unity through sharing and
collaborative efforts.


Speed : Responding to internal and external customers with a sense of urgency.
Continuously striving to finish before deadlines and choosing the best rhythm to
optimise organisational efficiencies.