1.

Creatiwe Use your group name as much as possible in accordance with the hierarchy of
needs or other similar models. The concept chosen is good but the content is more for
verbalizers. We should prefer concept depth rather than more coverage at this level.
Information is readily available but the differentiation is can we apply. (6.75/10)
2. Group VS Do we need to say group before VS? You did surprise with a little creativity and
explanation of concept but even better could have been the application demonstrated
through comparison or numbers. (7/10)
3. Rang De Troupe The liked the PPT and your groups ability to think differently. The topic
was differentiated, controversial and much debated however the advertisement chosen to
demonstrate could have been better. (8/10)
4. Grp 9 sec A This is a blunder repeated and not expected. Your group hasnt mentioned
your brand name anywhere (folder, ppt, inside ppt etc.). Kindly use the concept of Hierarchy
of needs in real life also (it cant get any more real and everything that I say in the course is
planned and has some evaluation component, whether you know consciously or not).
However, I really liked your ability to explain the concept and your PPT. (7/10)
5. Hungry Souls The topic of cross cultural communication was aptly communicated. You
could have also added a dimension of changing culture (especially India) where asking for a
condom is still embarrassing for a large population and government is trying to change this
attitude by airing ads where protagonists are shown shouting for it at the top of their voice
(7.75/10)
6. Grp 3 sec A Your group also is brother in arms to group 9. Are you involved in your
group??? You have chosen involvement as your topic but have not submitted your
advertisement for judging. What should I infer? Please submit ASAP.
7. House Vigyapan It was a simple topic and some creativity was visible in PPTs. However,
post purchase dissonance is more important in High Involvement as compared to Low
Involvement so you could have better chosen a bike ad (I think Bajaj bike comparison with
hero ad) or a automobile ad (duster ad where they show people crying because they have
brought another vehicle and not the newly launched duster) rather than Sprite. (7/10)
8. The concept of repositioning is of strategic importance and the moment I saw your name
changed to kurma from Korma, I thought you have done rebranding/reposition yourself but
when I opened the PPT, I found its your blunder/mistake. I would expect more depth than
coverage because most people can understand concepts but few can apply. So greater
analysis like the one I pointed out, adding vegetables etc. would have made it great.
(7.75/10)
9. Kayapalat I liked the treatment given to the topic. It was interesting and well thought of.
However, to make it extraordinary, you have to delve a bit more on the concepts depth by
laddering or similar technique. (8/10)
10. SHIT The innovation adaption is a good model but the treatment could have been better.
Since, time was less, visualisers could have been targeted better by avoiding perhaps graphs
etc. (6.75/10)
11. SUAVE The topic chosen with three different models in 3 minutes is difficult to explain but
I liked your selection of advertisement and you did a fairly decent job in explaining. (8.25/10)
12. Dhai Kilo ki Baat I liked the simplicity with which you brought about the concept of ELM.
The best thing was demonstrating contrast effect which made the distinction clear between
central and peripheral route. (7.75/10)
13. Wings Dont use group 5 alone at any place. Why?????? Good creativity in bringing about
the concept. Its good not to overdo by saying too many things but saying a few things more
emphatically. Now, you got why I am asking for 2 minute presentations. Or havent
you??????????? (8/10)
14. Good Globers I again appreciate taking simpler concept and achieving clarity rather than
information overload. However, you could also explain outer directeds importance by
contrast as majority is equally important for success. (7.5/10)
15. Bond007 There seemed less connect between the advertisement and the concept shown.
The advertisement was impactful but perhaps the concept and the advertisement didnt gel
that well. It might be an issue with explanation or my understanding as well. (6.5/10)
16. Adroit The concept, the advertisement and the explanation, all three were well integrated
and left a good impression. (8/10)
17. Apvaad Impressive (8.5/10)