Running head: ORGANIZATIONAL STRUCTURE 1

Organizational Structure
JULIO GONZALEZ
MGT/230
October 28th, 2014
MARGARET ETTENHEIM
ORGANIZATIONAL STRUCTURE 2


Organizational Structure
The Coca Cola company has been extremely successful for several years. With an
ethnocentric organization structure is somewhat hard to believe. Ethnocentric structure
underlines host nations predominance. I is connected with introduction administered above all
else at the nation of origin administration, the nation of origin knows best culture will be applied.
Abroad operations are viewed as just as an extra expansion of the nearby market. In this
approach, administration logic, local engineering, techniques and even faculty are much more
better than remote operations and are an impeccable fit for outside operations. Organizations
situated on ethnocentric approach are different with their complex structure in home nation,
while structure in different nations stays extremely basic. Such organizations don't adjust their
items to the needs and needs of different nations where they have operations. This global
promoting introduction has a tendency to disregard a significant part of the opportunities outside
the residential business while those that wander outside have a tendency to work on the premise
of "standardized" or "extension approach" showcasing and don't participate in adjustment of any
detectable degree. Then again, the organization may encounter a ton of troubles to make due in
outside businesses as its brands won't be acknowledged by purchasers of that country because of
social contrasts as they are totally disregarded by headquarters. For this situation the
organization still will have two decisions: to proceed with its operations just in its residential
market; or transform its universal promoting introduction to a more proper one as per these days
necessities of the global brands' consumers.
As other companies may had struggled to succeed globally with a ethnocentric structure,
Coca Cola has done the exact opposite. With Coca Colas unique product line, the company has
been able to expand their markets worldwide. How is this possible? They are four stages of
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product life: Introduction, growth, maturity and decline. That is the fundamental stages of most
products. It starts with an introduction, when the product is first launch. Proceeding to the growth
of the product till it hits maturity, maximizing profit. After that it starts to decline and time to
replace or remove the product. In Coca Colas case, that is not entirely accurate. For several
years now, Coca Colas products has been stuck in maturity, bringing more and more profits year
after year. How is this accomplish? Well it seems over time Coca Cola products had found their
way into almost every culture worldwide. Coca Colas unbiased culture structure has giving
themselves the opportunity to be welcome by other countries and cultures.
Coca Colas functions start from the top as president or CEO or the company. Then it
climbs down to four major functions: corporate staff, manufacturers, marketing and finance, all
located at headquarters. Finally, they are several divisions located around the world keeping their
operations basic or by instructions by headquarters.










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Coca Cola manufactures their own products, from the plastic, cans and glass bottles to the
actual beverage with several massive factories around the world. Each factory packages millions
of cases a day. When delivered, Coca Cola reaches 99% of mankind (maybe the 1% live in caves
:]).
Marketing
Promoting is the part utilized by the business to arrange, cost, promote and convey
products/services to people. The Coca-Cola Company's showcasing incorporates:
(i) Situational analysis
(ii) Target Market
(iii) Objectives/Goals
(iv) Marketing strategies and the marketing mix
(v) Monitoring & Controlling
(i) Situational Analysis

The Coca-Cola Company has been in business for a century and is exceedingly successful. It is
presently in the recharging level of the post-maturity stage in the business life cycle.
Target Market
The organization's refreshments are generally for all consumers. Nonetheless, there are a few
brands, which target particular consumers.

For instance, Coca-Cola's diet regimen soda pops are focused at consumers who are more
seasoned in age, between the years of 25 and 39. Powerade games water focus on the individuals
who are fit, sound and do sport. Winnie the Pooh sipper top Juice Drink target youngsters
between the ages 5-12.

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This kind of business sector approach alludes to market division.

The Coca-Cola Company when promoting, has an essential target business sector of the
individuals who are 13-24, and an optional business of 10-39.

Objectives/Goals
Coca-Cola principle targets are to supply everybody their most loved beverage and to fulfill the
buyer needs and needs. Coca-Cola second principle goals are to give benefit to the shareholders
and expand the piece of the pie.

(iv) Marketing strategies and marketing mix
Marketing mix:
Product

The Coca-Cola Company's items incorporate refreshment concentrates and syrups, with the
fundamental item being done drinks.

The business has in excess of 300 brands of refreshments around the globe with the primary ones
being Coke, Fanta, Lift, Sprite, Frutopia 100% Fruit Juice, and Powerade.

The Coca-Cola Company bundles its refreshments into plastic flasks of sizes 2 liters, 1.25 liters,
600ml and 300ml. These are additionally accessible in aluminum jars of 375ml.

Coca-Cola is the most well known trademark, perceived by 94 for every penny of the world's
populace. The business is extremely effective and holds a decent notoriety.

Marketing strategies for product
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The Coca-Cola Company uses advertising systems to separate its item from its rivals further
bolstering addition a good fortune. These are recorded in the table beneath.

Marketing strategy Explanation of marketing strategy

Expansion/item separation In 2002, the Coca-Cola Company broadened the results of Coke and
created the new items Coke with lemon and Vanilla Coke. This extension: Responded to
customer demands. Generated deals and benefit.

Development In 2001, Coca-Cola had improved and created the presentation of obtaining the
organization's items from candy machines through SMS messaging.in 2002, the organization
enhanced and thought of another bundling thought, the Fridge Pack. The Fridge Pack comprises
of jars stuffed 2-by-6. This advancement has: Increased customer mindfulness and preference.
Increased rate of utilization and productivity.

Price

The costs of Coca-Cola's items differ as indicated by the brand and the size. The costs of the
principle items are appeared.

Product Size Prices (approx. not on sale prices)

Coke, Fanta, Lift, Spritecoke, Fanta, Lift, Spritecoke, Fanta, Lift, Spritecoke, Fanta, Lift,
Spritecoca-Cola delicate drinkscoca-Cola delicate drinkspowerade 2l bottle1.25l bottle600ml
bottle300ml bottle375 x 30 cans375 x 18 jars - $2.57$1.35$2.10 - $2.30$1.30$17.87$12.98$2.80

Pricing Methods/Pricing methods
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The Coca-Cola Company's items are sold in retail locations, advantageous stores, petrol stations
and so forth. The evaluating strategies/procedures are situated by those the organization offers to.
Petrol stations and advantageous stores normally offer Coca-Cola items at an altered cost.

On the other hand, retail outlet uses estimating techniques and evaluating methods when offering
Coca-Cola items.
Pricing method Explanation of pricing method:
Rivalry based estimating Coca-Cola items are generally estimated underneath, above or
equivalent to its rivals' prices.for case, amid Easter (2003) deal periods (Coca-Cola vs.
Pepsi):coca-Cola soda pops 2l - $1.68pepsi sodas 2l - $1.87coca-Cola sodas 375 x 18 -
$9.98pepsi sodas 375 x 24 - $9.98
Markdown value Coca-Cola items are regularly stamped amid deal periods and exceptional
events. This will: Generate sales Increase benefits
Pricing strategy Explanation of pricing strategy
Meet-the-opposition estimating The Coca-Cola items evaluating are situated around the same
level as its rivals.
Mental estimating Most of the Coca-Cola items utilize this technique for valuing. Case in point,
for a pack of 375ml x 18 jars of Coca-Cola sodas it is valued at $9.98 rather than $10.00.this
estimating method makes customers see the items to be less expensive.
Promotional strategies
Promoting The Coca-Cola Company uses publicizing as its primary wellspring of expanding
buyer mindfulness. It for the most part uses the TV. There are numerous TV commercials on
Coca-Cola items. This source permits the organization's items to achieve a vast audience.the
most recent TV notice for Coca-Cola sodas was the `you know you need it' ad. One of the more
seasoned one are ` If you drink it, you improve of life' The organization likewise utilizes the
radio as an alternate wellspring of commercial. This is a less expensive wellspring of
methodology contrasted with the television.recently, the organization profited from its
contribution on the planet's praised recreations, for example, the Olympics and the FIFA World
Cup. Where millions were viewing these diversions, the business had considerable publicizing
and advancements of the organization's brands.the expense of promoting in the course of recent
years is indicated in Fig. (11).cost ($ mil) Yearfig. (11) The Coca-Cola Company's promoting
expenses

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Individual offering Every year, The Coca-Cola Company has a very prepared deals group, which
goes about as a delegate of the organization to the retailers. This system serves to keep up
administration and item unwaveringness. It has been showed by the business to be exceptionally
compelling.

Exposure In February 2003, Vanilla Coke was discharged to the media as a news concise
delineating the immense benefit attained by the business (from the Sydney Morning Herald
fourteenth February 2003). This helped The Coca-Cola Company to fortify the picture of the
business' items.
Place of distribution
The Coca-Cola Company offers its items to packaging and canning operations, wholesalers,
wellspring wholesalers and some wellspring retailers. These then circulates them to retail outlets,
milk bar and corner stores, restaurants, petrol stations and newsagents.
The Coca-Cola Company
Wholesalers/merchants
Retail/corner stores
Restaurants, petrol stations
Customers
Place strategies
Aberrant circulation The Coca-Cola Company utilizes mediators within its appropriation.
That is, the organization does not offer its items straightforwardly to its buyers.

Escalated conveyance The Coca-Cola Company utilizes the serious dispersion method.
The business' items are sold in very nearly every outlet including: retail outlets little shops
restaurants petrol stations newsagents schools games and excitement venues