Case 2:14-cv-06856-WHW-CLW Document 10-4 Filed 11/07/14 Page 1 of 14 PageID: 99

EXHIBIT C

Case 2:14-cv-06856-WHW-CLW Document 10-4 Filed 11/07/14 Page 2 of 14 PageID:

English 100

Project#:

20 140370

Date:

8/23/20 14 11 :52 PM

Created By: Christopher You ng

Team Name: disHDawson-Owens

~
i

Version :

DEV 1270064

Type:

Screener & Survey

Mayo Jar Study

Study Information:
Capture All Screening Data: Yes
Landing Page : ACOP
Disable Back Button : Yes
Image Encryption : No
IMPERIUM
* Copied from 20140304 but act as new study *

Sample Specifications:
Sample Source : ACOP
Screener Incentive: 15
Survey Incentive: 300
Description of Sample: Nat Rep. 50+DC , M/F ages 18+. Pass thru gender, state , and date of birth. Exclude Marketing,
Marketing Research, and Advertising.

Coding Summary:
Code:
Code and Verbatim:
Verbatim: 02_1, 03_1, 05_1, 06_1

~ P1 - Login Page
L1 - Login

L1 .

Login Question

Please enter your first name and email address in the boxes below.
First Name:

{Coding Instructions
Verbatim}

{Coding Instructions
Verbatim}

....-~~~~~~~~~~~

Email Address:

Press to Login
'"

Case 2:14-cv-06856-WHW-CLW Document 10-4 Filed 11/07/14 Page 3 of 14 PageID: 101

Logic During Page Submit:

Log the respondent into the survey, which will open a new window . If the respondent
fails to login, they will stay on the login page

...

~ P2 - Intro Page
T16 - ACOP Introduction

HTML I Text Block

Dear {{respondent.first_name}}:
Thanks for agreeing to complete this brief screening questionnaire . Your account will be credited
{{ respondent.screener_amount}} Points within two weeks once you complete this screener.
Your individual answers will be anonymous and strictly confidential , of course. Once you answer all of the questions on a
page , please click on the "Continue" button .

T7 - lmperium

HTML I Text Block

---

~ P4 - Gender Page
S1 - Gender

Single Response

Logic Instructions:
MUST MATCH PANEL DATA; OTHERWISE, DNQl - SKIP TO CLOSE
S1.

Are you ... ?

(Choose One Answer)

1-

Male

2-

Female

PS - State FIPS US Only Page

S2 - State FIPS US Only

Drop Down Question

Logic Instructions:

Case 2:14-cv-06856-WHW-CLW Document 10-4 Filed 11/07/14 Page 4 of 14 PageID: 102

MUST BE INSIDE THE US (NOT CODE 99); OTHERWISE, DN.Q.f. - SKIP TO CLOSE
MUST MATCH PANEL DATA; OTHERWISE, DNQl - SKIP TO CLOSE

S2.

In which state do you reside?

(Choose One Answer From The Drop-Down Box Below)

IChoose One Answer ::::J{S2- 1}

1 - Alabama
2- Alaska
4 - Arizona
5 - Arkansas
6 - California
8 - Colorado
9 - Connecticut
1o - Delaware
11 - District of Columbia
12 - Florida
13 - Georgia
15 - Hawaii
16 - Idaho
17 - Illinois
18 - Indiana
19 - Iowa
20 - Kansas
21 - Kentucky
22 - Louisiana
23 - Maine
24 - Maryland
25 - Massachusetts
26 - Michigan
27 - Minnesota
28 - Mississippi
29 - Missouri
30 - Montana
31 - Nebraska
32 - Nevada
33 - New Hampshire
34 - New Jersey
35 - New Mexico
36- New York
37 - North Carolina
38 - North Dakota
39 - Ohio
40 - Oklahoma
41 - Oregon
42 - Pennsylvania
44 - Rhode Island
45 - South Carolina
46 - South Dakota
47 - Tennessee
48 - Texas
49 - Utah
50 - Vermont
51 - Virginia
53 - Washington
54 - West Virginia
55 - Wisconsin
56- Wyoming
99 - Outside of the U.S.

~ Case
P6 2:14-cv-06856-WHW-CLW
- Age Page

Document 10-4 Filed 11/07/14 Page 5 of 14 PageID: 103

S3 - Age

Drop Down Question

Logic Instructions:
PROGRAMMER: MAKE THREE BOXES LABELED MONTH, DAY AND YEAR. MONTH= JAN.-DEC., DAY
1-31, YEAR= 1900-2000 .
MUST BE AGE 18+; OTHERWISE, ON.Qi - SKIP TO CLOSE
DATE / YEAR OF BIRTH MUST MATCH PANEL RECORD ; OTHERWISE, DNQ.2 - SKIP TO CLOSE
CALCULATE AGE BASED ON DATE OF BIRTH; RECORD AGE

S3.

And, what is your birth date?

(Please Enter Your Birth Date Below.)

Month

Day

Year

IChoose One Answer ::::J {S3_1} IChoose One Answer ::::J{S3_2} IChoose One Answer ::::J{S3_3}
1 - January
2 - February
3 - March
4 - April
5 - May
6 - June
7 - July
8 - August
9 - September
10 - October
11 - November
12 - December

1-1
2 -2
3 -3
4 -4
5 -5
6 -6
7 -7
8 -8
9 -9
10- 10
11 - 11
12 - 12
13 - 13
14 - 14
15 - 15
16 - 16
17 - 17
18 - 18
19 - 19
20- 20
21 - 21
22- 22
23- 23
24- 24
25- 25
26- 26
27- 27
28- 28
29- 29
30- 30
31 - 31

2000 - 2000
1999 - 1999
1998 - 1998
1997- 1997
1996 - 1996
1995 - 1995
1994 - 1994
1993 - 1993
1992 - 1992
1991 - 1991
1990 - 1990
1989 - 1989
1988 - 1988
1987- 1987
1986 - 1986
1985 - 1985
1984 - 1984
1983 - 1983
1982 - 1982
1981 - 1981
1980 - 1980
1979 - 1979
1978 - 1978
1977- 1977
1976 - 1976
1975 - 1975
1974 - 1974
1973 - 1973
1972 - 1972
1971 - 1971
1970 - 1970
1969 - 1969
1968 - 1968
1967- 1967
1966 - 1966
1965 - 1965
1964 - 1964
1963 - 1963
1962 - 1962
1961 - 1961
1960 - 1960
1959 - 1959

Case 2:14-cv-06856-WHW-CLW Document 10-4

...

.e

P7 - Sensitive Industry Page

1958 - 1958
19571957
Filed 11/07/14
1956 - 1956
1955 - 1955
1954 - 1954
1953 - 1953
1952 - 1952
1951 - 1951
1950 - 1950
1949 - 1949
1948 - 1948
1947 - 1947
1946 - 1946
1945 - 1945
1944 - 1944
1943 - 1943
1942 - 1942
1941 - 1941
1940 - 1940
1939- 1939
1938 - 1938
1937- 1937
1936 - 1936
1935 - 1935
1934 - 1934
1933 - 1933
1932 - 1932
1931 - 1931
1930 - 1930
1929 - 1929
1928- 1928
1927 - 1927
1926 - 1926
1925 - 1925
1924- 1924
1923 - 1923
1922 - 1922
1921 - 1921
1920 - 1920
1919- 1919
1918 - 1918
1917- 1917
1916- 1916
1915 - 1915
1914 - 1914
1913- 1913
1912 - 1912
1911- 1911
1910- 1910
1909 - 1909
1908 - 1908
1907- 1907
1906 - 1906
1905 - 1905
1904 - 1904
1903 - 1903
1902 - 1902
1901 - 1901
1900 - 1900

Page 6 of 14 PageID: 104

- Sensitive Industry Document 10-4 Filed 11/07/14 Page 7 of 14

Single
Response105
Horizontal Grid
CaseS4
2:14-cv-06856-WHW-CLW
PageID:
Logic Instructions:
RANDOMIZE ANSWERS
MUST ANSWER CODE 2 IN ..!_ l AND ..!_2; OTHERWISE, DNQ_ - SKIP TO CLOSE

Do you, or does anyone else in your household, work for ...?

S4.

(Choose One Answer On Each Row Below)

Yes

No

Don't Know

{84_1} An

advertising agency, public relations firm, or market

research company

1- r

2-

3 -

{84_2} A

company that manufactures, distributes, or sells food

products
{84_3} A company that manufactures, distributes, or sells alcoholic
beverages or spirits
{84_4} A financial institution, such as a bank or brokerage firm

1- r

2-

3 -

1 -r

2-r

3 -

{84_5} A

1- r

2-r
2- r
2-r

r
3- r
3 -r

federal, state or local government agency

{84_6} An

educational institution, such as primary or secondary

school or college

1 -r

1 -r

3 -

...

~ PS - Items Purchased Or Plan To Purchase Page

SS - Item Purchased Or Plan To Purchase

Multiple Response Horizontal Grid

Logic Instructions:
RANDOMIZE ANSWERS
MUST ANSWER CODE 1 AND 2 IN

SS.

~2 ;

OTHERWISE, DNQ7 - SKIP TO CLOSE

Please review the list below and indicate if you have purchased any of the following products in the past 6
months or expect to make such a purchase in the next 6 months.
(Choose All Correct Answers On Each Row Below)
Purchased In
The Past
6 Months
{85_1} Ketchup

or catsup

{85_2} Mayonnaise,

mayonnaise
dressing, or imitation mayonnaise
{85_3} Yellow mustard or brown
mustard
{85_4} Peanut butter or hazelnut
spread
{85_5} Horseradish or hallandaise
sauce

...

Expect To
Purchase In
The Next
6 Months

Neither Purchased
Nor Expect to
Purchase

Don't Know

1 -r

2-r

3 -r

1-r

2- r

3 -r

{exclusive}

4-r

{exclusive}

1- r

2-r

3 -r

{exclusive}

4-r

{exclusive}

1 -r

2- r

3 -r

{exclusive}

4-r

{exclusive}

1- r

2-r

3 -r

{exclusive}

4-r

{exclusive}

~ P1 O - Wear Eyeglasses Page

{exclusive}

4-r

{exclusive}

- Wear Eyeglasses Document 10-4 Filed 11/07/14 Page 8 of 14 PageID:Single

CaseS6
2:14-cv-06856-WHW-CLW
106 Response
S6.

Do you normally wear eyeglasses or corrective lenses when using a computer?

(Choose One Answer)

r
2- r
1-

Yes
No

...

~ P11 - Have Eyeglasses Page

S7 - Have Eyeglasses

Single Response

Logic Instructions:

ASK IF S6 = CODE l; OTHERWISE, SKIP TO Tl3

MUST ANSWER CODE 1; OTHERWISE, DNQ8 - SKIP TO CLOSE
S7.

Are you wearing these eyeglasses or corrective lenses now or do you have them with you?
(Choose One Answer)
1 -

Yes

2-

No

...

~ P12 - Wear Eyeglasses For Survey Page

SS - Wear Eyeglasses For Survey

Single Response

Logic Instructions:

MUST ANSWER CODE l; OTHERWISE, DNQ9 - SKIP TO CLOSE

SB.

Will you please wear them for the remainder of this survey?
(Choose One Answer)
1 -

Yes

2-

No

.i6 ... P24 - Computer System Check - 30 Image (1 of 3) Page

T13 - Computer System Check - 30 Image (1 of 3)

HTML I Text Block

e Logic Instructions:
******WILL PLACE NEW 3D FILES ON L: DRIVE******
We would like for you to view a 30 image. Please make sure to rotate the image to see all sides of it. After you finish
viewing the image, click on the "Continue" button to continue.

@@gstrMagic360Test@@

... Case 2:14-cv-06856-WHW-CLW Document 10-4 Filed 11/07/14 Page 9 of 14 PageID: 107
~ P25 - Computer System Check - 30 Image (2 of 3) Page
S9 - Computer System Check - 30 Image (2 of 3)

Single Response

Logic Instructions:
RANDOMIZE ANSWERS, DNR CODES 5 & 6
MUST BE CODE 3-TEDDY BEAR; OTHERWISE DN.Q.10

S9.

What 30 image, if any, did you see?

(Choose One Answer)
1-

Horse

2 -

Bicycle

3-

Teddy bear

4 -

Dog

s-

Did not see anything

6 -

Received an error message

S10 - Computer System Check - 30 Image (3 of 3)

Single Response

Logic Instructions:
RANDOMIZE ANSWERS, DNR CODES 5 & 6
MUST BE CODE 3-HELLO; OTHERWISE DN.Qll

What was written on the back of the image?

S10.

(Choose One Answer)

r
2- r
3 - r
4 - r
s-r
6 -r
1-

Happy Birthday
Goodbye
Hello
I Love You
Did not say anything
Received an error message

...

~ P13 - Cheater - Addition Page

S11 - Cheater - Addition

Numeric Open End

Logic Instructions:
MUST ENTER CORRECT ANSWER TO MATH PROBLEM; OTHERWISE DNQ998; VALUES FOR X AND Y
SHOULD BE SINGLE DIGIT NUMBERS RANDOMLY CREATED FOR EACH RESPONDENT. Please do not
have both digits be zero.

S11.

For quality-control purposes, please solve the addition problem below.

Case 2:14-cv-06856-WHW-CLW Document 10-4 Filed 11/07/14 Page 10 of 14 PageID: 108

Please Type Answer In The Box

...
,iii

P14 - SURVEY INSTRUCTIONS Page

T3 - SURVEY INSTRUCTIONS

HTML I Text Block

There are no right or wrong answers to these next questions. We just want to know what you think and what opinions you
might have. If you don't have an opinion or don't know an answer, please just say so rather than taking a guess. Your
responses will be confidential.

Before continuing with this survey, please carefully read the following instructions:
1. Please take the survey in one session .
2. While taking this survey, please do not at any time open any other windows or tabs on this computer or any other
computer.
3. While taking this survey, please do not at any time use any hand-held electronic device, such as a PDA, tablet
computer or any mobile phone.
4. Please do not view any other written material or electronic devices while taking this survey.
5. Please do not consult or talk with any person while taking this survey.

Q1 - Understand Survey Instructions

Single Response

Logic Instructions:

MUST ANSWER CODE l; OTHERWISE, DNQ12

01 .

(Choose One Answer)

1-

I have read the above instructions, understand them, and will adhere to them.

2 -

I do not understand the above instructions.

...
~ P43 - ACOP Qualify Text Page
T17 - ACOP Qualify Text

HTML I Text Block

Thanks for completing this screening questionnaire. Your account will be credited {{respondent.screener_amoun1}} Points
within two weeks.
You are invited to participate in the survey. It will take about 10 minutes to finish. Your incentive of
{{ respondent.incentive_amount}} Points will be credited to your account within two weeks if you complete the following
questionnaire by the date specified in our email.
Your individual answers will be anonymous and strictly confidential, of course. Once you answer all of the questions on a
page, please click on the "Continue" button.

~ Case
P172:14-cv-06856-WHW-CLW
- IMAGE Page

Document 10-4 Filed 11/07/14 Page 11 of 14 PageID: 109

T11 - IMAGE INSTRUCTIONS

HTML I Text Block

Logic Instructions:
INSERT 30 IMAGE BASED ON CELL
Please look at this image of a product for as long as you would if you were considering whether to purchase this product.
Please rotate the image so that you can see both the front and back of the jar. Drag your mouse to rotate. Click once to
zoom in to a particular section of the jar, if you wish to view in greater detail. When you are finished, please click
"Continue" and we will ask you a few questions.
It may take a minute to fully load the image below.

{{gstrMagic3601 mage}}

~ P26 - Show 20 image Page

T9 - Show 20 image

HTML I Text Block

Now, please review the label again as you normally would . Click "Continue" when you are ready to begin the survey.
{{gstr2D Image}}

...

~ P20 - Product Description Page

T10 - Link to 20 image

HTML I Text Block

{{lmagelink}}

Q2 - Product Description
Q2.

How would you describe the product you just saw? Please be as detailed as possible.
(Please Type Your Answers In The Box Below. Please Be Specific And Include Details.)
{Coding Instructions

=Verbatim}

Multi-li ne Text Open End

Document
~ Case
P212:14-cv-06856-WHW-CLW
- Anything Else?
Page10-4

Filed 11/07/14 Page 12 of 14 PageID: 110

T12 - Link to 20 image

HTML I Text Block

{{lmagelink}}

Q3 - Anything Else?
03.

Multi-li ne Text Open End

Anything else?
(Please Type Your Answers In The Box Below. Please Be Specific And Include Details.)
{Coding Instructions

. 'I ~

= Verbatim}

P22 - Descriptive Phrase Page

T14 - Link to 20 image

HTML I Text Block

{{lmagelink}}

Q4 - Descriptive Phrase
Logic Instructions:
RANDOMIZE ANSWERS; DNR CODES 6 AND 7
04.

Which of the following phrases best describes the product you just viewed?
(Choose One Answer)
1-

Real mayonnaise

2 -

A spread or dressing that resembles mayonnaise but is not real mayonnaise

3-

Tartar sauce

4 -

Horseradish sauce

5-

Hollandaise sauce

6 -

Something else

7 -

I don't know

Single Response

Document 10-4
Filed 11/07/14
~ Case
P232:14-cv-06856-WHW-CLW
- Reason For Choices
Page

Page 13 of 14 PageID: 111

T20 - Link to 20 image

HTML I Text Block

{{lmagelink}}

Q5 - Reason For Choice

05.

Multi-l ine Text Open End

What makes you say that?

(Please Type Your Answers In The Box Below. Please Be Specific And Include Details.)
{Coding Instructions

. 'I ~

= Verbatim}

P39 - Cheater - Survey Topic Open End Page

Q6 - Cheater - Survey Topic Open End

06.

Multi-line Text Open End

For quality-control purposes, please tell us the main topic of this survey.
(Please Type Your Answer In The Box Below. )
{Coding Instructions

= Verbatim}

...
.41 . P18 - ACOP Completed Text Page
T18 - ACOP Completed Text

HTML I Text Block

Thanks for completing this survey. Your account will be credited {{respondent.incentive_amount}} Points within the next two
weeks.

To view your account balance, please go to the Login page at https://www.acop.com/login/.

Case 2:14-cv-06856-WHW-CLW Document 10-4 Filed 11/07/14 Page 14 of 14 PageID: 112

Your answers and personal information are private, protected, and secure (Privacy Policy: https://www.acop.com/privacy/).
Thanks again for your help!
{{sample.contact_name}}
{{sample.contact_title}}
{{sample.panel_name}}
P.S. Please update your address and personal information if anything has changed since you joined
{{sample.panel_name}}. Just go to our update page at {{ sample.website}}.

Please click here to exit this survey

Exit Survey

- - P19 - ACOP DNQ Text Page

T19 - ACOP DNQ Text

HTML I Text Block

Thanks for completing this screening questionnaire. Your account will be credited {{respondent.screener_amount}} Points
within two weeks.
If you are selected to participate in the survey, we will notify you by email within one week.
Your answers and personal information are private, protected, and secure (Privacy Policy: https://www.acop.com/privacy/).
If you have any questions about how the screening process works, please click here to view our FAQ
page: https://www.acop.com/fag/.
Thanks for your help!
{{sample.contact_name}}
{{sample.contact_title}}
{{sample.panel_name}}
P.S. Please update your address and personal information if anything has changed since you joined
{{sample.panel_name}}. Just go to our update page at {{ sample.website}}.

Please click here to exit this survey

Exit Survey

...

~ P42 - URL Error Text Page

T15 - URL Error Text

HTML I Text Block

Logic Instructions:

LAND HERE IF CORRECT VARIABLES NOT IN URL

There has been an error loading the requested page. Be sure to use the exact URL
provided.