Assignment

Assignment front sheet

Qualification

Unit number and title

Unit 4: Project Design Implementation and

Pearson BTEC HND Diploma in Computing and
Evaluation
Systems Development
Unit 29: e-Commerce Strategy
Student name

Assessor name
Syeda Sana Naseem

Date issued

Completion date

Submitted on

Assignment title

Assignment : E-commerce Project (1 of 1)

Unit 4: Project Design Implementation and Evaluation

LO

LO1

Learning outcome
(LO)

Be able to formulate a
project

AC

In this assessment you will have the

opportunity to present evidence that
shows you are able to:

1.1

formulate and record possible outline project

specifications

1.2
1.3
1.4

LO 2

Be able to implement the

project
within agreed
procedures and to
specification

2.1
2.2
2.3
3.1

LO 3

Be able to evaluate the

project
outcomes

3.2
3.3

LO 4

Be able to present the

project
outcomes

4.1
4.2

identify the factors that contribute to the

process of
project selection
produce a specification for the agreed
project
produce an appropriate project plan for the
agreed
project
match resources efficiently to the project
undertake the proposed project in
accordance with the agreed specification
organise, analyse and interpret relevant
outcomes
use appropriate project evaluation
techniques
interpret and analyse the results in terms of
the original project specification
make recommendations and justify areas for
further consideration
produce a record of all project procedures
used
use an agreed format and appropriate media
to present the outcomes of the project to an
audience

Task Evidence
no. (Page no)
2
2
2
3
6
6
6
7
7
7
8
8

Unit 29: e-Commerce Strategy

LO

LO1

LO 2

Learning outcome
(LO)
Understand the impact
of eCommerce on business
Be able to plan an eCommerce
strategy

AC

In this assessment you will have the

opportunity to present evidence that
shows you are able to:

1.1

critically discuss the expectations of internet

customers

1.2

critically assess the potential impact of

common
applications on an e-Commerce business

2.1

plan an e-Commerce implementation

strategy for an e- Commerce business

3.1
3.2
LO 3

Be able to manage an eCommerce strategy

3.3
3.4

critically assess the risks of linking business

systems to the internet
explain the importance of protecting the
intellectual
property of an organisation
critically discuss security measures to
protect an eCommerce solution.
critically evaluate current e-Commerce
developments and assess their incorporation
into an e-Commerce strategy.

Task Evidence
no. (Page no)

5
5
5
5

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student signature:

Date:

Unit 4: Project Design Implementation and Evaluation

In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT
and DISTINCTION grades
Grade Descriptor
M1 Identify and apply strategies to find
appropriate solutions

Indicative characteristic/s
Effective judgements have been made
An effective approach to study and research
has been applied

M2 Select/design and apply appropriate

methods/techniques

A range of methods and techniques have been

applied

Contextualisation
To achieve M1, An effective approach to study and research
has been used demonstrated by making effective
judgements while preparing the project plan which shows
how you have approached your project.
(Task 3)
To achieve M2, Range of project evaluation techniques has
been identified and used for evaluating the final outcome and
the applied project management procedures. The selection of
methods and techniques for evaluating the project has been
justified.
(Task 7)

M3 Present and communicate appropriate

findings
The communication is appropriate for familiar To achieve M3 the work you present (documentation and
and unfamiliar audiences and appropriate
presentation) will be presented in suitable formats and will
media have been used
use appropriate terminology accurately. (task 8)

D1 Use critical reflection to evaluate own conclusions have been arrived at through
work and justify valid conclusions
synthesis of ideas and have been justified
D2 Take responsibility for managing and
organising activities

Autonomy and independence has been

demonstrated
activities have been managed

D3 Demonstrate convergent/lateral/
creative thinking

Unit 29: e-Commerce Strategy

self-evaluation has taken place

The Plan and set objectives should be according to the critical

evaluation of skills conducted in Task1, and should directly
relate to the future needs. (Task 2)
To achieve D2 you will have demonstrated an effective
approach to independent research and study and will have
met the deadline to submit the tasks and achieve the unit
assessment criteria (all tasks)
To achieve D3 Apply convergent and lateral thinking to
generate new ideas in proposing recommendations. You will
have offered suggestions for areas where you could possibly
have made improvements to your work and will have clearly
explained why you feel this to be relevant.(Task 7)

In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT
and DISTINCTION grades
Grade Descriptor
M1 Identify and apply strategies to find
appropriate solutions

Indicative characteristic/s
Effective judgements have been made
An effective approach to study and research
has been applied

M2 Select/design and apply appropriate

methods/techniques
M3 Present and communicate appropriate
findings

A range of methods and techniques have been

applied

Contextualisation
To achieve M1 An effective approach to study and research
has been used demonstrated by making effective
judgements while suggesting the e-commerce solution based
on users expectations and (Task 4)
To achieve M2, range of methods and techniques has been
identified and used for analyzing the customers expectations
and different applications used in e-commerce.
(Task 1)

To achieve M3 the work you present (documentation and

The communication is appropriate for familiar
presentation) will be presented in suitable formats and will
and unfamiliar audiences and appropriate
use appropriate terminology accurately. (all tasks)
media have been used

D1 Use critical reflection to evaluate own

work and justify valid conclusions
conclusions have been arrived at through
synthesis of ideas and have been justified

To achieve D1 Provide a critically evaluation of different ecommerce developments to identify their pros and cons and
then assess its impact on your suggested e-Commerce
strategy.

D2 Take responsibility for managing and

organising activities

To achieve D2, you will have demonstrated an effective

approach to independent research and study and will have
met the deadline to submit the tasks and achieve the unit
assessment criteria (all tasks)
To achieve D3, Apply convergent and lateral thinking to
generate new ideas in planning your e-commerce strategy.
You will have offered innovative suggestions related to
different strategies related to your e-commerce solution.
(Task 4)

(Task 5)
Autonomy and independence has been
demonstrated
activities have been managed

D3 Demonstrate convergent/lateral/
creative thinking

self-evaluation has taken place

Assignment brief
Unit number and title

Unit 4: Project Design Implementation and Evaluation

Unit 29: e-Commerce Strategy

Qualification

Pearson BTEC HND Diploma in Computing and Systems Development

Start date
Deadline/hand-in
Assessor

Syeda Sana Naseem

Assignment title
Purpose of this assignment
The brief is designed in a way that the learners will apply the basic knowledge of project management
principles, methodologies, tools and techniques for developing the suggested e-commerce business.
Scenario
You are planning to start an online business. Your online business will enable the customers to purchase
different items of different retailers through your website, in this way they can place an order for a
specific product and will get it at their door step. Your basic functionality will be forming an online link
between supplier and customers. Customer will place an order for a specific product and you will be
responsible to get the product from the supplier and deliver it to respective customer. FYyou will
charge your profit and after deducting that profit will make the payment to your supplier Survey the
market and choose a range of products for your online business, decide on the target market and
identify different ways in which customers expectations can be satisfied.
For this purpose you are required to analyze the different processes of existing e-businesses to
understand the impact of e-Commerce on business. Furthermore, you are also required to plan an ecommerce strategy for your e-business. The plan should also highlight how you will manage the
suggested e- Commerce strategy.
Task 1 : (U29-LO 1: 1.1, 1.2 and M2, D2)
For planning your e-commerce business, you want to clear your understanding of how an e-commerce
business can affect customers and businesses. Select at least 3 online businesses, and create a review
report by providing an analysis of the following:
Internet customers expectations (data integrity, logistics, customer services etc)
Analyze the three selected e-commerce businesses. Identify and critically discuss the expectations of
internet customers. This includes answering two basic questions:
What the customer usually expect from an e-commerce business and
How e-commerce businesses satisfies these expectations.
Applications used in e-commerce business (shopping cart, payment system, delivery system
etc):
Identify which different applications are used by the selected e-commerce business and critically assess
the potential impact of these applications.
To achieve M2, range of methods and techniques has been identified and used for analyzing the
customers expectations and different applications used in e-commerce.
To achieve D2, you will have demonstrated an effective approach to independent research and study and
will have met the deadline to submit the tasks and achieve the unit assessment criteria
Task 2 : (U4-LO1: 1.1, 1.2, 1.3 and D2)
You want to develop an e-commerce business which is itself a complete project. You need a proper
rationale to work on this business plan. Assess the expectations of your potential customers, market
situations etc. and plan an e-Commerce strategy for your e-Commerce business. Identify the basic
requirements and specifications for your e-commerce strategy for this you are required to,

Identify the factors that contribute to the process of project selection. Discuss the factors that
make your e-commerce business fit for purpose.
Discuss generally the need to initiate this particular project (advantages of an online business etc), or in
other terms evaluate the feasibility of a project. In addition, within this task learners should critically
analyse the outline specification, initiate a logbook or diary, estimate costs and resource implications,
and identify goals and the limitations of the project.

formulate and record possible outline project specifications (list of requirements relevant to ecommerce business eg costs, timescales, standards, legislation, ethics, etc)
(listing the requirements might include; costs of hardware, software and other consumables, timescales
and the scale of the operation; how long will the prepare the online business website, will it be in
incremental stages, consider standards, legislation and ethical issues possibly relating to the data usage
and transference)

Produce a specification document for the agreed project. The specification should make
reference to costs, timescales, scale of operation, standards, legislation, ethics, sustainability,
resource implications, quality etc.

To achieve D2 you will have demonstrated an effective approach to independent research and study and
will have met the deadline to submit the tasks and achieve the unit assessment criteria

A) Planning Phase of the Project

Task 3 : (U4-LO 1: 1.4 and M1, D2)
Prepare a project plan, including the following requirements:
Objectives and Scope of the project.
The systems development methodology adopted for the complete project i.e. Planning,
Implementation, Monitoring and Evaluation etc. This can be in form of a work breakdown
structure.
List of deliverables and milestones at end of each phase.
Resources requirements (raw material or equipment, human resource, information, finance, time
etc).
Project schedules and timescales using different techniques (Gantt chart or network diagrams)
Quality management plans, risk management plans and communication management plans etc
Monitoring and Evaluation plan.
To achieve M1, An effective approach to study and research has been used demonstrated by making
effective judgements while preparing the project plan which shows how you have approached your
project.
To achieve D2 you will have demonstrated an effective approach to independent research and study and
will have met the deadline to submit the tasks and achieve the unit assessment criteria

Task 4 (U29 - LO2: 2.1 and M1, D2, D3)

On the basis of your understanding of e-commerce businesses plan your e-Commerce strategy.
This includes working on following plans:
1. A general Strategy of your e-commerce business
2. Internet Strategy (Hosting, Web Designing etc)
3. Marketing Strategy (Targeting market segments, promotional strategies, search engine
optimizing strategies etc)
4. Supply Chain Strategy (satisfying customer demand, responsive supply chain, managed in
house or sub-contracted, partnership relationships with suppliers etc)
5. Payment Strategy (Security, payment systems and terms etc)
To achieve M1 An effective approach to study and research has been used demonstrated by making

effective judgements while suggesting the e-commerce solution based on users expectations and
demands.
To achieve D2 you will have demonstrated an effective approach to independent research and study and
will have met the deadline to submit the tasks and achieve the unit assessment criteria
To achieve D3, Apply convergent and lateral thinking to generate new ideas in planning your ecommerce strategy. You will have offered innovative suggestions related to different strategies related to
your e-commerce solution.
Task 5 (U29 - LO3: 3.1, 3.2, 3.3, 3.4 and D1, D2)
Implementing a strategy requires properly managing the suggested e-Commerce strategy. To
manage your planned e-commerce solution you are required to:
o Critically assess the risks of linking your business systems to the internet. How the
identified risks can be managed your planned e-commerce strategy.
o Explain the importance of protecting the domain name, company name, trade marks and
other intellectual property of an organization. Plan how you can protect the intellectual
property of your e-commerce business.
o Identify and critically discuss the security measures available to protect your e-commerce
solution.
o Identify and discuss the current e-Commerce developments. Evaluate the impact of
incorporating these developments into your suggested e-Commerce strategy.
To achieve D1 Provide a critically evaluation of different e-commerce developments to identify their pros
and cons and then assess its impact on your suggested e-Commerce strategy.
To achieve D2 you will have demonstrated an effective approach to independent research and study and
will have met the deadline to submit the tasks and achieve the unit assessment criteria
B)

Implementation Phase of the Project

Task 6 (U4 LO2: 2.1, 2.2, 2.3 and D2)
Match the available resources efficiently to areas of the project or phases of its life cycle and
undertake the proposed project in accordance with the agreed specification. During project
implementation you are required to organise, analyse and interpret relevant outcomes.

C)

Evaluation Phase of the Project

Task 7 (U4 LO3: 3.1, 3.2, 3.3 and M2, D1, D2, D3)

Use appropriate project evaluation techniques and evaluate the final outcome of the project
(such as PERT, earned value technique etc) with reference to the proper implementation of
project plans and procedures. Give clear conclusion(s) and recommendations, evidence of critical
analysis against the original project specification and planned procedures.
Compare the outcome with original project specification and interpret and analyse the results.
You are required to analyze the resultant outcome here and comment on its relevancy and
appropriateness according to the project specicifcations.
On the basis of the evaluation make recommendations and justify areas for further consideration
(for final outcome and project management procedures, both).

To achieve M2, Range of project evaluation techniques has been identified and used for evaluating the
final outcome and the applied project management procedures. The selection of methods and
techniques for evaluating the project has been justified.
To achieve D1, Critically evaluate the outcomes and give conclusions that have been arrived at through
synthesis of ideas and have been justified based on clear evidence.
To achieve D3 Apply convergent and lateral thinking to generate new ideas in proposing
recommendations. You will have offered suggestions for areas where you could possibly have made
improvements to your work and will have clearly explained why you feel this to be relevant.

Task 8 (U4 LO4: 4.1, 4.2 and M3)

Produce a well-organized report of the documentation covering each of the project stages and
development phase.
Give a presentation related to the project in a professional format. Presentation should include
information related to, the specification, project plan, stated outcomes and justifications, and visual
evidence as to how these have been met.
To achieve M3 the work you present (documentation and presentation) will be presented in suitable
formats and will use appropriate terminology accurately.
Evidence
checklist

Summary of evidence required by student

Task 1

Discussion on the expectations of internet customers and e-commerce

application

Task 2

Identification of factors that contribute to the process of project selection and

specific project specifications. Specification document

Task 3

a project plan in proper format

Task 4

A properly planned e-Commerce strategy for your e-commerce business.

Task 5

Give a detailed Implementing strategy for your e-commerce business.

Task 6

Final product according to the specifications, log diary etc

Task 7

Evaluation report of the project, project outcomes and project activities.

Task 8

Complete documentation of project and powerpoint presentation

Sources of information:

Evidence
presented

Achievement Summary
Qualification
Unit Number and
title

Criteria
Reference
LO 1
1.1
1.2
1.3
1.4
LO 2

Pearson BTEC HND Diploma in

Computing and Systems
Development
Unit 4 Project Design,
Implementation and
Evaluation

Assessor name
Student name

To achieve the criteria the evidence must show that the

student is able to:

match resources efficiently to the project

2.2

undertake the proposed project in accordance with the agreed

specification

2.3

organise, analyse and interpret relevant outcomes

3.2
3.3

Achieved ?
(tick)

formulate and record possible outline project specifications

identify the factors that contribute to the process of project
selection
produce a specification for the agreed project
produce an appropriate project plan for the agreed project

2.1

LO 3
3.1

Syeda Sana Naseem

use appropriate project evaluation techniques

interpret and analyse the results in terms of the original project
specification
make recommendations and justify areas for further consideration

LO 4
4.1

produce a record of all project procedures used

4.2

use an agreed format and appropriate media to present the

outcomes of the project to an audience

Higher Grade achievements (where applicable)

Grade descriptor

M1: Identify and apply strategies to

find appropriate solutions

Achieved?
(tick)

Grade descriptor

D1: Use critical reflection to

evaluate own work and justify
valid conclusions

M2: Select / design and apply

appropriate methods / techniques

D2: Take responsibility for

managing and organising
activities

M3: Present and communicate

appropriate findings

D3: Demonstrate
convergent /lateral /
creative thinking

Achieved?
(tick)

Assignment Feedback
Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Signature

Date

Student Signature

Date