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recently with Singapore and Canada. Negotiations are ongoing with India, Malaysia,
Vietnam and Thailand. The most substantial, intensive and ambitious talks are currently
being conducted with Japan and the United States.
The trade data above demonstrate the importance of the Brazilian market for the EU. At
the same time, existing tariff (12 % average customs tariff) and non-tariff barriers for
manufactured products and services are relatively high. This suggests that there is
substantial potential for future growth in exports and investment. The EU consistently
encourages Brazil to reduce tariff and non-tariff barriers, and to maintain a stable
regulatory environment for European investors and traders. The EU sees the EU-Mercosul
Association Agreement as a possible vehicle to reduce these barriers.
However, the EUs appetite for negotiating an agreement with Mercosul must be evaluated
against the backdrop of its efforts in reaching trade deals with other countries that are
either larger, have more potential, or perceived to be easier to reach. Under the EUs
system, trade deals are negotiated by the European Commission on the basis of a
mandate from the governments of all 28 Member States, and require approval by the
European Parliament. All the stars must be aligned politically for any deal to be agreed
and it requires substantial effort and energy from all EU parties concerned both before
and during the negotiations.
The prospect of any potential trade agreement depends on the political capital that needs
to be expended and the administrative resources that are available and always in
comparison to what is necessary to reach deals with other countries. In the case of
Mercosul, the EU will be watching closely as to whether the Mercosul countries are able
to bridge their internal differences. In addition, it remains to be seen whether EU Member
States and institutions will be able to generate the necessary political excitement and
support and administrative resources for a deal with this region while negotiations with far
larger countries (U.S. and Japan) are still continuing.
In any case, the negotiations will not be easy. The offensive interests for the EU are in
areas where Brazil and the other Mercosul countries have traditionally been protectionist:
manufacturing, investment, public procurement and intellectual property. Likewise, the
offensive interests for the Mercosul countries are typically in the agri-food sector, which
a number of EU countries are likely to continue to protect. When the talks were reopened
in 2010, the European beef and pork producers expressed concern that any deal with
Mercosul could significantly reduce their production (a Commission 2011 study predicted
a drop of 150,000 tonnes in beef production and a price drop of 8 %). In addition, some
EU countries such as France and Italy might be inclined to support existing tariffs on the
imports of cars into Brazil given the high volume of cars they produce in Brazil.
Looking Ahead
It is unclear when Mercosul will be meeting to discuss its position on the talks. On March
21, the EU and Mercosul are scheduled to hold technical discussions, but this meeting
may be delayed if Mercosul is unable to make progress internally. Should sufficient
agreement be found, it is possible that formal offers could be presented shortly thereafter,
initiating the negotiation process. Judging by the challenges outlined in this paper and the
speed of such negotiations between other countries, this is likely to continue for a long
time.