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SYLLABUS
Master of Business Administration (MBA)
(Effective from Session 2013-2014)
S.N.
Course
Subject
EVALUATION SCHEME
Code
SESSIONAL EXAMS
CT
TA
ESE
Total
Total
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
Management
Total
1200
S.N.
Course
Subject
EVALUATION SCHEME
Code
SESSIONAL EXAMS
1.
NMBA 021
Managing Human
ESE
Total
CT
TA
Total
30
20
50
100
150
Resources
2.
NMBA 022
Business Laws
30
20
50
100
150
3.
NMBA 023
Customer Relationship
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
Management
4.
NMBA 024
Financial Management
5.
NMBA 025
Operation Research
6.
NMBA 026
7.
NMBA 027
Operations Management
30
20
50
100
150
8.
NMBA 028
Research Methodology
30
20
50
100
150
NMBA 029
Comprehensive Viva
100
(CV)
Total
1300
S.N.
1.
Course
Code
NMBA 031
Subject
Entrepreneurship
EVALUATION SCHEME
SESSIONAL EXAMS
CT
TA
Total
20
50
30
ESE
Total
100
150
Development
2.
NMBA 032
International Business
30
20
50
100
150
Management
3.
NMBA 033
Rural Development
30
20
50
100
150
4.
NMBA 034
Project Management
30
20
50
100
150
Specialization Group -1
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
150
15
10
25
50
75
5.
Elective 1*
6.
Specialization Group -1
Elective 2*
7.
Specialization Group -2
Elective 1*
8.
Specialization Group -2
Elective 2*
NMBA 035
9.
10.
AUC-001/
AUC-002
1350
S.N.
Course
Code
Subject
EVALUATION SCHEME
1.
NMBA 041
Strategic Management
SESSIONAL EXAMS
CT
TA
Total
20
50
30
2.
NMBA 042
30
20
30
Behavioral Finance
Specialization Group -1
ESE
Total
100
150
50
100
150
20
50
100
150
30
20
50
100
150
30
20
50
100
150
30
20
50
100
150
Management
3.
NMBA 043
4.
5.
NMBA 044
-
Elective 3*
6.
Specialization Group -2
Elective 3*
7.
NMBA 045
30
20
50
100
150
8.
NMBA 046
Comprehensive Viva
100
15
10
25
50
75
1150
(CV)
AUC-002/
AUC-001
9.
** Cyber Security /
Human Value &
Professional Ethics
Total
Grand Total(Sem. 1 to 4)
5000
TA Teacher Assessment
CT Cumulative Test
ESE - End Semester Examination.
*Human values & Professional Ethics /Cyber Security will be offered as a compulsory audit course for which passing
marks are 30% in End Semester Examination and 40% in aggregate.
ELECTIVE PAPERS
Specialization Group: Human Resource
Course Code
1 NMBA HR 01 Leadership & Personality Development. (III Semester)
2. NMBA HR02 Industrial Relations & Labour Enactments (III Semester)
3. NMBA HR 03 Negotiation & Counseling (IV Semester)
Specialization Group: Marketing
Course Code
1. NMBA MK 01 Consumer Behaviour & Customer Loyalty. (III Semester)
2. NMBA MK 02 Integrated Marketing Communications ... (III Semester)
3. NMBA MK 03 Retailing & Distribution Management (IV Semester)
Specialization Group: Financial Management
Course Code
1. NMBA FM 01 Security Analysis & Investment Management ...(III Semester).
2. NMBA FM 02 Management of Financial Institutions & Services. (III Semester).
3. NMBA FM 03 Tax Planning and Management .... (IV Semester)
Specialization Group: Information Technology
Course Code
1. NMBA IT 01 Database Management System .. (III Semester)
2. NMBA IT 02 System Analysis & Design. (III Semester)
3. NMBA IT 03 Data Communication & Network (IV Semester)
Specialization Group: International Business
Course Code
1. NMBA IB01 International Marketing Management .. (III Semester)
2. NMBA IB02 International Logistics & Documentation . (III Semester)
3. NMBA IB03 International Financial Management (IV Semester)
Specialization Group: Rural Development
Course Code
1. NMBA RD0 1 Rural Marketing. (III Semester)
2. NMBA RD 02 Micro Finance, Small Group Management, and Cooperatives . (III Semester)
3. NMBA RD03 Food Technology & Processing Management . (IV Semester)
The report will contain the objectives and scope of the study. Research Methodology, use, importance of the
study, analysis of data collected, conclusions and recommendations. It will contain relevant charts, diagrams
and bibliography. A certificate of the supervisor and the Head of the MBA program certifying the authenticity
of the report shall be attached therewith. The student will submit three copies of the report to the Head of MBA
program. The number of pages in the report will be 75 or more. The report should be typed in A-4 size paper.
Comprehensive Viva
The comprehensive viva voce is scheduled at the end of it at the end of 2 and 4 semesters in order to judge the
understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th semester
of the course. This is also to see the articulation of what is being learnt by them. This is also to see the
articulation of what is being learnt by them. The idea is to see that students are able to digest what is being
taught in two full year and see their relevance not only in the practical field but also their inter relationship.
The viva voce is of 100 marks each to be conducted by the external examiners appointed by the University.
Max. Hours: 40
Course Objective: To familiarize the students with the basic concepts and principles of management. The
students should clearly understand the definitions of different areas of management. This course will facilitate
students to understand and describe specific theories related to perception, motivation, leadership, job design,
and organizational change. Also this will help the student to demonstrate effective teamwork behavior by
learning the concept of group dynamics and conflict management. The course will help them evaluate methods of
motivating and rewarding individuals & group and integrate individual, group, and organizational level concepts.
UNIT I (9 sessions)
Evolution of Management Thought : Scientific Management, Classical Organization Theory School,
Management Science School, Behavioral School, Systems Approach and Contingency Approach.
Concept of Management: Definition, Need, Concept and Nature of Management, Skills & Management
Levels, Managing in Present Competitive Environment.
UNIT II (8 sessions)
Process of Management: Planning; Organizing- departmentalization, Line and Staff relationship; Directing;
Coordinating & Controlling; Decision Making; Authority and Responsibility.
UNIT III (8 sessions)
Elements of Human Behavior at Work: Definition, Concept, Need, Importance and Foundations of Organizational
Behavior, Personality, Perceptual Processes, Management and Behavioral applications of Personality, and Perception.
UNIT IV (6 sessions)
Psychological Variables and Communication Technology: Learning; Values and Attitudes; Motivation;
Management and Behavioral Applications of Attitude and Motivation on Performance.
UNIT V ( 9 Sessions)
Leadership : Style and Functions of Leader, Transformational -Transactional, Charismatic-Visionary
Leadership, Likerts Four Systems of Leadership and Managerial Grid.
Organisational Conflict: Concept, classification, process and conflict resolution strategies; Organisational
Culture: Concept, Process and Implications of Organisational Culture; Organisational Change: Concept,
Nature, Kurt Lewin Theory of Change, Implementing Change, Managing Resistance to Change.
SUGEESTED READING:
1. VSP RAO-Managing Organization (EXCEL 1 EDITION)
2. Chaturvedi& Saxena -Managing Organization (Himalaya Publication)
3. Stoner, Freeman & Gilbert Jr - Management (Prentice Hall of India, 6th Edition)
4 Robbins-Organization Behavior -15 e Prentice hall
5. Koontz Harold & Weihrich Heinz Essentials of management (Tata Mc Graw Hill, 5th Edition 2008)
6. Newstrom John W. - Organizational Behaviour: Human Behaviour at Work (Tata Mc Graw Hill, 12th
Edition)
7. Luthans Fred - Organizational Behaviour (Tata Mc Graw Hill,10th edition)
8. Mc Shane L. Steven, Glinow Mary Ann Von & Sharma Radha R. - Organizational Behaviour (Tata Mc
Graw Hill, 4th Edition)
NMBA012:MANAGERIAL ECONOMICS
Max. Hours : 40
COURSE OBJECTIVE
The basic objective of this course is to make the students aware of the various economic issues that they are
expected to face as managers at the corporate level and to equip them with the tools and techniques of
economic analysis for improving their decision-making skills.
UNIT-I (6 Sessions)
Introduction to Economics; Nature and Scope of Management Economics, Significance in decision-making
and fundamental concepts. Objectives of a firm. Gap between theory and practice and role of managerial
economist.
UNIT-II (8 Sessions)
Demand Analysis; Law of Demand, Exceptions to the law of Demand, Determinants of Demand. Elasticity of
Demand- Price, Income, Cross and Advertising Elasticity; Uses of Elasticity of Demand for managerial
decision making, measurement of Elasticity of Demand. Demand forecasting meaning, significance and
methods.
UNIT-III (10 Sessions)
Supply Analysis; Law of Supply, Supply Elasticity; Analysis and its uses for managerial decision making.
Production concepts & analysis; Production function, single variable-law of variable proportion, two variableLaw of returns to scale. Cost concept and analysis, short-run and long-run cost curves and its managerial use.
UNIT-IV (12 Sessions)
Market Equilibrium and Average Revenue Concept. Market Structure: Perfect Competition, features,
determination of price under perfect competition. Monopoly: Feature, pricing under monopoly, Price
Discrimination. Monopolistic: Features, pricing under monopolistic competition, product differentiation.
Oligopoly: Features, kinked demand curve, cartels, price leadership. Pricing Strategies; Price determination,
full cost pricing, product line pricing, price skimming, penetration pricing.
UNIT-V (6 Sessions)
National Income; Concepts and various methods of its measurement, Inflation, types and causes, Business
Cycle, Profit concept and major theories of profits; Dynamic Surplus theory, Risk & Uncertainty bearing
theory and Innovation theory.
Suggested Readings:
1. Dwivedi D.N. - Managerial Economics (Vikas Publication, 7th Edition)
2. Petersen/jain Managerial economics-4e (Prentice hall)
3. Raj Kumar-Managerial Economics(UDH PUBLISHERS, 2013 edition)
4. Damodaran Suma Managerial Economics (Oxford 2006)
5. Atmanand- Managerial Economics (Excel Books)
6. Keats- Managerial economics-6e (Prentice hall)
7. Vanita Agarawal-Managerial Economics-Pearson
8. M.L. Jhingan & J.K. Stephan - Managerial Economics (Vrinda Publications 2nd Edition)
9. Singh- ManagerialEconomics (Wiley Dreamtech)
10. Hirschey Mark Economics for Managers (Thomson, India Edition, 2007)
Course Objective
The objective of the course is to make the students familiar with basic statistical techniques and their
applications in managerial decision making.
Unit I (8 Sessions)
Role of statistics: Applications of inferential statistics in managerial decision-making; Measures of central
tendency: Mean, Median and Mode and their implications; Measures of Dispersion: Range, Mean deviation,
Standard deviation , Coefficient of Variation ( C.V.) , Skewness, Kurtosis.
Unit II (8 Sessions)
Time series analysis: Concept, Additive and Multiplicative models, Components of time series, Trend analysis:
Least Square method - Linear and Non- Linear equations, Applications in business decision-making.
Unit III (10 Sessions)
Index Numbers:- Meaning , Types of index numbers, uses of index numbers, Construction of Price, Quantity
and Volume indices:- Fixed base and Chain base methods.
Correlation:- Meaning and types of correlation, Karl Pearson and Spearman rank correlation.
Regression:- Meaning , Regression equations and their application , Partial and Multiple correlation &
regression :- An overview.
Unit IV (8 Sessions)
Probability: Concept of probability and its uses in business decision-making; Addition and multiplication
theorems; BayesTheorem and its applications.
Probability Theoretical Distributions: Concept and application of Binomial; Poisson and Normal distributions
Unit V (6 Sessions)
Estimation Theory and Hypothesis Testing: Sampling theory; Formulation of Hypotheses; Application of Z
test, t-test, F-test and Chi-Square test. Techniques of association of Attributes & Testing.
SUGGESTED READINGS
1. Bhardawaz-Business Statistics (Excel Books)
2. Gupta C B, Gupta V - An Introduction to Statistical Methods (Vikas1995, 23rd Edition).
3. Black- Business Statistics (Wiley Dreamtech)
4. Sharma J K - Business statistics (Pearson education 2nd edition)
5. Render and Stair Jr - Quantitative Analysis for Management (Prentice-Hall, 7th edition)
6. Levin Rubin - Statistics for Management (Pearson 2000, New Delhi, 7th Edition).
7. Beri - Business Statistics (Tata Mc Graw Hill ,2nd Edition).
8. Chandan J S - Statistics for Business and Economics (Vikas 1998.Ist Edition).
Max. Hours : 40
Course Objective
This course intends to develop good communication skills in students for their future jobs and
endeavors in the corporate
word so that they can gain a cutting edge over their other counterparts within the country and across
the globe.
UNIT I (6 Session)
INTRODUCTION: Definition and classification of communication, purpose of communication, process of
communication, importance of communication in management, communication structure in organization,
barriers & gateway in communication, 7 Cs of communication, Impact of cross cultural communication.
UNIT II (8 Session)
EMPLOYMENT COMMUNICATION: Writing CVs & Application Letter, Group discussions, interview,
types of interview, candidates preparation, Interviewers preparation; Impact of Technological Advancement on
Business Communication; Communication networks, Intranet, Internet, teleconferencing, videoconferencing
ORAL COMMINICATION: What is oral Communication, principles of successful oral communication, two
sides of effective oral communication, effective listening, nonverbal communication, Body language,
Paralanguage.
UNIT III (8 Session)
WRITTEN COMMUNICATION: Purpose of writing, pros & cons of written communication, clarity in
writing, principles of effective writing, writing technique.
BUSINESS LETTERS AND REPORTS: Introduction to business letters, Types of business letter, Layout of
business letter, Reports: definition & purpose, types of business reports, reports writing.
UNIT IV (10 Session)
GROUP COMMUNICATION- Meetings: need, importance & planning of Meetings, drafting of notice,
agenda, minutes & resolutions of Meeting, writing memorandum, press release, press conference, Business
etiquettes netiquettes, telephonic & table etiquettes.
PRESENTATION SKILLS :What is a presentation: elements of presentation, designing a presentation,
advanced visual support for
business presentation, types of visual aid, appearance & posture, practicing delivery of presentation.
UNIT V (8 Session)
CORPORATE COMMUNICATION :Definition, scope, importance & components of corporate
communication, professional communicator responsibilities, corporate communication & Public Relation, role
of social media in communication.
RECOMMENDED BOOKS:
1. Lesikar RV & Pettit Jr. JD Basic Business Communication : Theory & Application (Tata Mc Grow
Hill, 10th Edition).
2. Bisen & Priya Business Communication (New Age International Publication)
3. Kalkar,Suryavanshi,Sengupta-Business Communication(Orient Blackswan)
4. M.K. Sehgal & V. Khetrapal - Business Communication (Excel Books).
5. P.D. Chaturvedi Busines Communication (Pearson Education, 3st Edition 2006).
6. Sharma R.C., Mohan Krishna Business : Correspondence and Report Writing (Tata McGraw Hill,
3rd Edition).
7. Rajendra Pal - Business Communication (Sultanchand & Sons Publication).
Max. Hours: 40
Course Objective:
The present course aims at familiarizing the participants with various legal aspects of business. It
aims at providing a rich fund of contemporary knowledge , time tested principles, basic concepts,
emerging ideas, evolving theories, latest technique , ever changing procedures & practices in the field
of Law in a comprehensive way .
UNIT 1 (10 SESSIONS)
The Indian Contract Act, 1872
Definition of a Contract and its essentials, Formation of a valid Contract - Offer and Acceptance,
Consideration, Capacity to Contract, Free consent, Legality of object, Discharge of a Contract by
performance, Impossibility and Frustration, Breach, Damages for breach of a contract, Quasi
contracts. Special Contracts Contract of Indemnity and Guarantee, Contract of Bailment and Pledge,
Contract of Agency.
UNIT II (08 SESSIONS)
The Indian Partnership Act, 1932
Definition of Partnership and its essentials, Rights and Duties of Partners: Types of Partners, Minor as
a partner, Doctrine of Implied Authority, Registration of Firms, Dissolution of firms.
Limited Liability Partnership Act, 2000
Incorporation by registration, Relationship of members, members as agents, ex- members, designated
members, Cessation of trade by Limited liability partnership, Insolvency and winding up
UNIT III ( 08 SESSIONS)
The Sale of Goods Act, 1930
Definition of a Contract of Sale, Conditions and Warranties, Passing of Property, Right of Unpaid Seller
against the Goods, Remedies for Breach.
The Negotiable Instrument Act, 1881
Definition and characteristics, Kinds of negotiable instruments, Promissory Note, Bill of Exchange and
Cheques, Holder and Holder in due course, Negotiation, Presentment, Discharge from Liability,
Noting and Protest, Presumption, Crossing of Cheques, Bouncing of Cheques.
UNIT IV (06 SESSIONS)
The Companies Act, 1956
Nature and Definition of a Company, Registration and Incorporation, Memorandum of Association,
Articles of Association, Prospectus, Kinds of Companies, Directors: Their powers and duties, Meetings,
Winding up.
The Consumer Protection Act, 1986
Aims and Objects of the Act, Redressal Machinery under the Act, Procedure for complaints under the
Act, Remedies, Appeals, Enforcement of orders and Penalties.
UNIT V (8 Sessions)
The Information Technology Act, 2000
Definition, Digital Signature, Electronic Governance, Attribution, Acknowledgment and Dispatch of
Electronic Records, Sense Electronic Records and Sense Digital Signatures, Regulation of Certifying
Authorities, Digital Signature Certificates, Duties of Subscribers, Penalties and Offences.
The Right to Information Act, 2005
Right to know, Salient features of the Act, obligation of public Authority, Designation of Public Information
officer, Request for obtaining information, Duties of a PIO, Exemption from disclosure of information, Partial
disclosure of information, In formation commissions, powers of Information Commissions, Appellate
Authorities, Penalties, Jurisdiction of courts.
Suggested Readings
1. Kuchhal M.C. - Business Law (Vikas Publication, 4 th Edition)
2. Gulshan S.S. - Business Law Including Company Law (Excel Books)
3. Avtar Singh - Principles of Mercantile Law (Eastern Book Company, 7th Edition).
4. N.D Kapoor & Rajni Abbi-General Laws & Procedures (Sultan Chand & Sons)
5. Durga Das Basu- Constitution of India (Prentice Hall of India)
6. Relevant Acts
Max. Hrs: 40
Course Objective:
The paper is designed to impart the skill based knowledge of Customer Relationship Management. The
syllabus encompasses almost the entire aspect of the subject. The purpose of the syllabus is to not just make
the students aware of the concepts and practices of CRM in modern businesses but also enable them to design
suitable practices and programs for the company they would be working.
UNIT I (8 Sessions)
Customer Relationship Management Fundamentals- Theoretical perspectives of relationship, Evolution of
relationship marketing, Stages of relationship, Issues of relationship, Purpose of relationship marketing,
Approach towards marketing: A paradigm shift, Historical Perspectives, CRM Definitions, Emergence of
CRM practice:, CRM cycle, Stakeholders in CRM, Significance of CRM, Types of CRM, Success Factors in
CRM, CRM Comprehension, CRM Implementation
UNIT II (8 Sessions)
Customer Satisfaction: Meaning, Definition, Significance of Customer Satisfaction, Components of Customer
Satisfaction, Customer Satisfaction Models, Rationale of Customer Satisfaction, Measuring Customer
Satisfaction, Customer satisfaction and marketing program evaluation, Customer Satisfaction Practices, Cases
of Customer Satisfaction
UNIT III (8 Sessions)
Service Quality: Concept of Quality, Meaning and Definition of Service Quality, Factors influencing customer
expectation and perception, Types of Service Quality, Service Quality Dimensions, Service Quality Gaps,
Measuring Service Quality, Service Quality measurement Scales
UNIT IV (8 Sessions)
Customer Relationship Management: Technology Dimensions - E- CRM in Business, CRM: A changing
Perspective, Features of e-CRM, Advantages of e-CRM, Technologies of e-CRM, Voice Portals, Web Phones,
BOTs, Virtual Customer Representative, Customer Relationship Portals, Functional Components of CRM,
Database Management: Database Construction, Data Warehousing, architecture, Data Mining. Characteristics,
Data Mining tools and techniques, Meaning, Significance, Advantages, Call Center, Multimedia Contact
Center, Important CRM softwares.
UNIT V (8 Sessions)
Customer Relationship Management: Emerging Perspectives: Employee-Organisation Relationship,
Employee- Customer Linkage, Factors effecting employees customer oriented behavior, Essentials of building
employee relationship, Employee customer orientation, Service Failure, Service Recovery Management,
Service Recovery Paradox, Customer Life time value, customer profitability, customer recall management,
customer experience management, Rural CRM, , customer relationship management practices in retail
industry, hospitality industry, banking industry, telecom industry, aviation industry
Suggested Readings
1.
2.
3.
4.
5.
6.
7.
8.
9.
Alok Kumar Rai : Customer Relationship Management: Concepts and Cases (Second Edition)-PHI
Learning
Simon Knox, Adrian Payne, Stan Maklan: Customer Relationship Management- Routledge Inc.
Bhasin- Customer Relationship Management (Wiley Dreamtech)
Dyche- Customer relationship management handbook prentice hall
Peelan-Customer relationship management prentice hall
Kristin Anderson, Carol Kerr : Customer relationship management, McGraw-Hill Professional
Chaturvedi-Customer Relationship Management(Excel Books)
Sheth J N, Parvatiyar A. and Shainesh G. : Customer relationship management: , Emerging Concepts,
Tools, & Applications, Tata McGraw-Hill Education
Lumar- Customer Relationship Management (Wiley India)
Course Objective
The present course aims at familiarizing the participants with the skills related to basic principles,
tools and techniques of financial management.
Unit I (6 Sessions)
Concept of Finance, scope and objectives of finance, Profit maximization vs. Wealth maximization, Functions
of Finance Manager in Modern Age, Concept of Risk and Return
Unit II (8 Sessions)
Capital Budgeting Decisions, Calculation of NPV and IRR,Cost of Capital,Concept of Opportunity Cost, Cost
of Preference and Equity capital, Cash Flows as Profit and components of Cash Flows
Unit III (10 Sessions)
Capital Structure, Relevance and Irrelevance of Capital Structure, Trade-off Theory, Pecking order Theory,
Leverage analysis financial, operating and combined leverage along with its implications, Dividend
Relevance: Walter and Gordon Model,Miller-Modigilani(MM) Hypothesis,Linter Model of Corporate
Dividend Behaviour,Forms of Dividends
Unit IV (10 Sessions)
Concepts of Working Capital, Operating and Cash Conversion Cycle, Permanent and Variable Working
Capital, Determinants of Working Capital, Trade Credit, Accrued Expenses and Deferred Income, Bank
Finance for Working Capital
Unit V (6 Sessions)
Nature, Need, Objective of Inventory Management, Inventory Management Techniques, Inventory Control
Systems, Factoring, Facets of Cash Management, Motives for Holding Cash
SUGGESTED READINGS:
1) Pandey I M - Financial Management (Vikas, 2004, 10th Ed.)
2) Van Horne - Financial Management and Policy (Prentice hall, 2003, 12th Ed.)
3)Shapiro- Multinational Financial Management (Wiley Dreamtech)
4)Sheeba kapil-Fundamental of financial management (Pearson )
5) Khan and Jain - Financial Management (Tata McGraw Hill, 3rd Ed.)
6) Prasanna Chandra - Fundamentals of Financial Management (TMH, 2004)
7) Knott G - Financial Management (Palgrave, 2004)
8) Lawrence J.Gitman Principles of Managerial Finance (Pearson Education, 2004)
9) R P Rustagi - Financial Management (Galgotia, 2000, 2nd revised ed.)
SUGGESTED READINGS:
1) Apte-Operation Research and Quantitative Techniques (Excel Books)
2) S Kalawathy-Operation Research (Vikas IVth Edition)
3) Natarajan- Operation Research(Pearson)
4) Singh & KumarOperation Research(UDH Publisher edition 2013)
5) Taha Hamdy - Operations Research - An Introduction (Prentice-Hall, 9th edition)
5) Vohra - Quantitative Techniques in Management (Tata McGraw-Hill, 2nd)
6) Kothari - Quantitative Techniques (Vikas 1996, 3rd Edition).
7) Sharma J K - Operations Research (Pearson, 3rd Edition)
SUGGESTED READING:
1. MUHLEMANN: Production & Operation management (PEARSON)
2. Bisen& Singh-Operation & Logistics Management(Excel Books)
3. R.V.Badi & N.V. Badi - Production & Operation Management (Vrinda Publications 3rd
Edition)
4.
5.
6.
7.
Chary - Production and Operations Management (Tata McGraw-Hill, 1997, 9th Edition)
Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management (Macmillan, 1st Ed.)
Krishnan Dr. Gopal - Material Management, (Pearson,New Delhi, 5th Ed.)
Adam Jr Everetl E. R J Production and Operations Management (Prentice-Hall, 2000, 5th Edition)
Suggested Readings:
1.Kothari C R Research Methodology Methods & Techniques (New Age International Publishers)
2 Saunders - Research Methods for Business students (Prentice hall, 2nd Edition, 2007)
2. Cooper and Schindler - Business Research Methods (Tata Mc Graw Hill, 9th Edition)
Unit I (8 Sessions)
Meaning, Definition and concept of Enterprise, Entrepreneurship and Entrepreneurship Development,
Evolution of Entrepreneurship, Theories of Entrepreneurship. Characteristics and Skills of Entrepreneurship,
Concepts of Intrapreneurship, Entrepreneur v/s Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur
Vs. Manager, Role of Entrepreneurship in Economic Development, Factors affecting Entrepreneurship,
Problems of Entrepreneurship
Unit II (6 Sessions)
Meaning and concept of Entrepreneurial Competency, Developing Entrepreneurial Competencies,
Entrepreneurial Culture, Entrepreneurial Mobility, Factors affecting Entrepreneurial mobility, Types of
Entrepreneurial mobility. Entrepreneurial Motivation: Meaning and concept of Motivation, Motivation
theories, Entrepreneurship Development Program: Needs and Objectives of EDPs, Phases of EDPs, Evaluation
of EDPs
Unit III (10 Sessions)
Role of Government in promoting Entrepreneurship, MSME policy in India, Agencies for Policy Formulation
and Implementation: District Industries Centers (DIC), Small Industries Service Institute (SISI),
Entrepreneurship Development Institute of India (EDII), National Institute of Entrepreneurship & Small
Business Development (NIESBUD), National Entrepreneurship Development Board (NEDB), Financial
Support System: Forms of Financial support, Long term and Short term financial support, Sources of Financial
support, Development Financial Institutions, Investment Institutions
Unit IV (8 Sessions)
Women Entrepreneurship: Meaning, Characteristic features, Problems of Women Entrepreneurship in India,
Developing Women Entrepreneurship in India, Concept of Social Enterprise and Social Entrepreneurship,
Social Entrepreneurs, Sustainability Issues in Social Entrepreneurship, Rural Entrepreneurship, Family
Business Entrepreneurship, Concepts of Entrepreneurship Failure, Issues of Entrepreneurial failure, Fading of
Entrepreneurial success among once leading corporate groups, Entrepreneurial resurgence, Reasons of
Entrepreneurial Failure, Essentials to Avoid Unsuccessful Entrepreneurship.
Unit V (8 Sessions)
Forms of Business Ownership, Issues in selecting forms of ownership, Environmental Analysis, Identifying
problems and opportunities, Defining Business Idea, Planning Business Process, Project Management:
Concept, Features, Classification of projects, Issues in Project Management, Project Identification, Project
Formulation, Project Design and Network Analysis, Project Evaluation, Project Appraisal, Project Report
Preparation, Specimen of a Project Report
Suggested Readings:
1. Lall &Sahai:Entreprenurship(Excel Books 2 edition)
2. Couger, C- Creativity and Innovation (IPP, 1999)
3. Kakkar D N - Enterpreneurship Development(Wiley Dreamtech)
4. A.K.Rai Entrepreneurship Development, (Vikas Publishing)
5. Sehgal & Chaturvedi-Entrepreneurship Development(UDH Publishing edition 2013)
6. R.V. Badi & N.V. Badi - Entrepreneurship (Vrinda Publications, 2nd Edition)
7. Holt - Entrepreneurship : New Venture Creation (Prentice-Hall) 1998.
8. Barringer M J - Entrepreneurship (Prentice-Hall, 1999)
9. Nina Jacob, - Creativity in Organisations (Wheeler, 1998)
Max. Hours: 40
Course Objective
This course will provide the students an opportunity to learn and understand how business is conducted in the
international arena. The syllabus is designed to allow students to gain managerial skills to meet the challenges
they will face in the global workplace.
Unit I (6 sessions)
An Overview of International Business: Introduction, Definition of International Business, Changing
Environment of International Business, Globalization of Markets, Trends in Globalization, Effects and
Benefits of Globalization.
Unit II (10 sessions)
International Trade and Investment Theories: Mercantilism; Absolute Cost theory, Comparative Cost theory,
Opportunity Cost theory, factor endowment theory, Complimentary trade theories stopler Samuelson
theorem, International Product life Cycles. Investment Theories Theory of Capital Movements, Market
Imperfections theory; Internationalisation Theory; Location Specific Advantage Theory; Eclectic Theory;
other theories, Instruments of Trade Policy- Tariffs, Subsidies, Import Quotas, Voluntary Export Restraints,
Administrative Policy, Anti-dumping Policy.
Unit III (08) sessions)
Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange, Various types of
Exchange Rate Regimes Floating Rate Regimes, Managed Fixed Rate Regime, Purchasing Power Parity,
Mint Parity, Interest rates, other Factors Affecting Exchange Rates, Brief History of Indian Rupees Exchange
Rates.
Unit IV (10 Sessions)
International Institution: UNCTAD, Its Basic Principles and Major Achievements, IMF, Role of IMF, IBRD,
Features of IBRD, WTO, Role and Advantages of WTO.
Regional Economic Integration: Introduction, Levels of Economic Integration, Regional Economic Integration
in Europe, Regional Economic Integration in U.S.A., ASEAN, SAARC, Integration for Business.
Unit V (06 Sessions)
Strategic Functions of International HRM, Staffing Policy Ethnocentric, Polycentric and Geocentric
Approach, Expatriate Preparation and development, Expatriate Repatriation, International Labor Relations
SUGGESTED READINGS
1) Agarwal Raj - International Trade (Excel, 1st Ed.)
2) Albaum Duerr - International Marketing and Export management (Pearson, 7th Ed.)
3) Cherunilam F - International Trade and Export Management (Himalaya, 2007)
4) Hill C.W. - International Business (TMH, 5th Ed.)
5) Daniels - International Business (Pearson, 1st Ed.)
6) Kumar R and Goel, International Business, (UDH Publications, edition 2013)
7) Jaiswal- International Business (Himalya Publication)
8) Varshney R.L, Bhattacharya B - International Marketing Management (Sultan Chand & Sons, 9th Ed.)
Max. Hours : 40
Course Objective
The objective of the course is to familiarize the participants with conceptual understanding of Rural
Marketing and development practices in Indian context.
Unit I (08 Sessions)
Rural Business and its critical features; Identification of needs of rural producer organization, enterprises,
projects and its people; the rural social and political scenario. Features of structure dynamics and changes of
rural society and polity in India in post-independence period.
Unit II (10 Sessions)
Overview of the rural resources-land, soil, climate, water and forests; Overview of the production system
containing agriculture, horticulture, seri-culture, forestry, animal husbandry and dairying, fisheries, non-farm
activities. Concept, processes and relationship among agro climate and natural resources, production system
and livelihood of rural people.
Unit III (08 Sessions)
Managing co-operatives, emergence, endurance and growth of co-operatives; Leadership issues in cooperatives, evolution of co-operative technologies; Co-operative principles; Issues in establishing agricultural
co-operatives, democratic governance in co-operatives; co-operative principles and economic rationality;
Anand pattern of co-operative-federal structure, causes of sickness, leadership issues and managing boards.
Unit IV (06 Sessions)
Economic Theory of co-operatives, agency theory, theory of contracts, transaction cost economics, game
theory and their reciprocity, welfare economics and their co-operatives.
Unit V (08 Sessions)
Concept, measures and determinants of rural development; Critique of major rural development approach and
strategies; growth vs equity oriented approach; area vs group based approach; top down vs participatory and
people oriented approach to development planning; Contemporary growth and poverty alleviation programme;
different interventions for rural social and infrastructure development; Role of Institutions in rural
development-PRIs, NGOs etc; success and sustainability of rural development interventions, MNREGA
Suggested Reading
1.
2.
3.
4.
5.
6.
Suggested Reading
1. Carpenter-Strategic Management(Pearson)
2. Kazmi A. - Business Policy and Strategic Management (Tata Mc Graw Hill, 2nd Ed.)
3. Kachru - Strategic Management: (Excel Books)
4. Cliff Bowman - Business Policy and Strategy (Prentice Hall of India)
5. Trehan- Strategic Management ( Wiley)
6. Mc Carthy D.J., Minichiello Robert J., and Curran J.R. - Business Policty and Strategy (AITBS)
7. Lawrence R.Jauch., Glueck William F. - Business Policy and Strategic Management (Frank Brothers)
8. Pearce II John A. and Robinson J.R. and Richard B. - Strategic Management (AITBS)
Course Objective
To make the budding finance professionals understand the fundamentals of Insurance and Risk
Management in order to enhance their knowledge and decision-making skills required for this
specialty sector.
UNIT - I (8 sessions)
Introduction and Scope of Insurance- Historical perspective, Conceptual Framework, Meaning, Nature and
Scope of Insurance, Classification of Insurance Business viz., Life Insurance and General Insurance. Role of
Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Price of a
financial transaction, Statistics and probability from single risk to portfolios. Pooling risks: mutuality &
solidarity Introduction to reinsurance,
Principles of Life Insurance and Governance of Insurance Business.
UNIT - II (10 sessions)
Life insurance technique: the basics- Demographical bases, life insurance products:Single premiums, single
recurrent and periodic premium insurance, products, Mathematical provisions, life insurance products:
Endowment, Life annuity, unit and index linked, pension funds
Life insurance technique: applications- Life insurance with benefits linked to investment performance, the
valuation of the life insurance business, Portfolio Evaluation tools Risks and Solvency, Pension Funds and
Occupational Pension Schemes
Non life insurance technique: the basics- Actuarial Model for calculation of premium rates, risk classification
Non-life technical provisions.
UNIT - III (6 sessions)
Financial Aspects of Insurance Management- Insurance Companies and functions, Mutual Funds, Housing
Finance.
Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses
Various Distribution Channels
Unit - IV (8 sessions)
Risk Management: Risk management objectives and tools, risk management and value creation, the risk
management process, enterprise-wide risk management, Risk management in industrial companies, RAPM Risk Adjusted Performance Measures, value at Risk and Underwriting, Role of Actuaries- Product framing,
Underwriting guidelines. Preparation of Insurance Documents
Policy Conditions
UNIT - V (8 sessions)
Settlement of Claims, Insurance Laws and Regulations with respect to following Acts.
Insurance Act 1938, Life Insurance Corporation Act 1956, IRDA Act 1999, Ombudsman Scheme, Income Tax
Act, Wealth Tax Act 1957, Married Women's Property Act 1874. Code of Conduct in Advertisement,
Financial Planning and Taxation, Bank Deposit Schemes, Unit Trust and Mutual Funds, Shares, Tax Benefits
under Life Insurance Policies
Suggested Readings:
1. Neelam Gulati-Principles of Risk Management& Insurance (Excel Books)
2. Kakkar & Srivastava Insurance and Risk Management (Universities Press)
3. Vaughan & Vaughan - Fundamentals of risk & Insurance (John Wiley & Sons, New York)
4. Srivastava D.C., Srivastava Shashank - Indian Insurance Industry Transition & Prospects (New Century
Publications, Delhi)
5. Mishra M.N. - Insurance Principle & Practice (Sultan Chand & Company Ltd., New Delhi)
Max. Hours : 40
Course Objective
The purpose of this course is to introduce the student to the new field of behavioural finance. The
theory is based on the notion that investors behave in a rational, predictable and an unbiased manner.
While behavioural finance challenges this traditionally held notion. Reliant upon cognitive
psychology decision theory, behavioural finance is the study of how investors interpret and act on
available, fallible information. This course will help the students to identify persistent or systematic
behavioural factors that influence investment behavior
UNIT I (8 Sessions)
Behavioural Finance: Nature, Scope, Objectives and Significance & Application. History of Behavioural
Finance, Psychology: Concept, Nature, Importance, The psychology of financial markets, The psychology of
investor behaviour, Behavioural Finance Market Strategies, Prospect Theory, Loss aversion theory under
Prospect Theory & mental accountinginvestors Disposition effect .
UNIT II (8 Sessions)
Building block of Behavioural Finance, Cognitive Psychology and limits to arbitrage. Demand by arbitrageurs:
Definition of arbitrageur; Long-short trades; Risk vs. Horizon; Transaction costs and short-selling costs;
Fundamental risk; Noise-trader risk; Professional arbitrage; Destabilizing informed trading (positive feedback,
predation) Expected utility as a basis for decision-making. The evolution of theories based on expected utility
concept.
UNIT III (08 Sessions)
Elsbergs paradoxes, Rationality from an economics and evolutionary prospective. Different ways to define
rationality: dependence on time horizon, individual or group rationality. Herbert Simon and bounded
rationality. Demand by average investors: Definition of average investor; Belief biases; Limited attention and
categorization; Non-traditional preferences prospect theory and loss aversion; Bubbles and systematic
investor sentiment.
UNIT IV (08 Sessions)
External factors and investor behaviour: Fear & Greed in Financial Market, emotions and financial markets:
geomagnetic storm, Statistical methodology for capturing the effects of external influence onto stock market
returns
UNIT V (08 Sessions)
Behavioral corporate finance: Empirical data on dividend presence or absence, ex-dividend day behavior.
Timing of good and bad corporate news announcement. Systematic approach of using behavioural factors in
corporate decision-making. Neurophysiology of risk-taking. Personality traits and risk attitudes in different
domains.
Suggested Readings:
1. Finding Financial Wisdom in Unconventional Places (Columbia Business School Publishing)
2. Bisen,pandey-Learning Behavioural Finance(Excel Books)
3. A History of Financial Speculation: Edward Chancellor
4. Forbes- Behavioural Finance (Wiley India)
5. The Little Book of Behavioral Investing (Montier)
6. The Psychology of Persuasion (Collins Business Essentials)
Suggested Readings :
1.
2.
3.
4.
5.
6.
7.
Suggested Readings :
1. Mamoria CB, Mamoria, Gankar - Dynamics of Industrial Relations (Himalayan Publications, 15th Ed.)
2. Singh B.D. - Industrial Relations & Labour Laws (Excel, 1st Ed.)
3. Kogent - Industrial Relations & Labour Laws (Wiley Dreamtech)
4. Srivastava SC - Industrial Relations and Labour Laws (Vikas, 2000, 4th Ed.)
5. Venkata Ratnam Industrial Relations (Oxford, 2006, 2nd Ed.)
Minimum Hours: 40
Course Objective:
To familiarize the students with the different elements of Integrated marketing communications, so that they
can look at marketing communications with a holistic approach. The course is designed to enable the students
to learn the basics of marketing communications.
UNIT I (6 Sessions)
Integrated Marketing Communication (IMC): Marketing Communication, Objectives of Marketing
Communication, Factors contributing to IMC, Participants in IMC, IMC Promotion Mix, IMC Management &
Planning Model, Challenges in IMC,
UNIT II (10 Sessions)
Advertising Management: Meaning, Nature and Scope of Advertising, Advertising Classification of
advertising, Types of advertising, advertising appropriation, advertising campaigns Process of Advertising,
Customer and Competitor Analysis, STP Strategies for Advertising. Advertising Agencies their role,
functions, organisation, Remuneration, client agency relationship, account Planning; Hoarding Contractors;
Printers, etc. Management of Advertising Agencies, Role of Advertising in Natural Development, Testing of
Advertising Effectiveness, Preparation and Choice of Methods of Advertising Budget, Ethical and Social
Issues in Advertising
UNIT III (08 Sessions):
Message Design-The Creative concept development; the creative processes of the different forms of IMC;
AIDA model Considerations for creative idea Visualization. Creative planning, creative strategy development,
Communications appeals and execution, Message strategy design considerations, Source of the message,
Message integration, Advertorials and Infomercials, Evaluation of Creative Strategy/work. Campaign
Planning: Message Creation, Copywriting. Role of Creativity in Copywriting
UNIT IV (06 Sessions)
Media Management - Media Types and their characteristics; Setting Media objectives; Considering key media
concepts; Media planning; Media Strategy; Media buying; Cross media concept; and media research.
UNIT V (10 Sessions)
Emerging Concepts and Issues in Marketing Communications
Sponsorship: POP: Supportive Communication, Role of E-Commerce in Marketing Communication.
Corporate Communication, Public Relations Types of PR, Sales Promotion Different types of Sales
Promotion, relationship between Sales promotion and advertising, Publicity Types of Publicity, relationship
between advertising and publicity, Personal Selling, Direct marketing and direct response methods, Event
Management
Suggested Readings:
1. Siraj M Joseph & Rahtz Don R : Integrated Marketing Communication A Strategic Approach, Cengage
Learning
2. Kenneth Clow & Donald Baack
: Integrated Advertising, Promotion, and Marketing Communications,
Pearson Education, Limited
3. Borden & Marshall : Advertising Management; MV Taraporevala Sons Co Pvt. Ltd, Richard D Irwin Inc.
Homewood, Illinois.
4. Chunawala & Sethia : Foundations of Advertising Theory & Practice; Himalaya Publishing House
5. Copley Paul : Marketing Communications Management Concepts & theories, Cases and Practices;
Butterworth- Heinemann Publication
6. Duncon : Integrated Marketing Communications, Tata McGraw Hills
Minimum Hours: 40
Course Objective:
This program helps management students to understand the fundamentals of Distribution management and
familiarizing the participants with the global dynamism of retail practices and provides a specialize platform
for developing cutting edge skills in retails.Class participation will be fundamental to the development of these
skills.
UNIT I (08 Sessions)
Distribution Management: An Overview
Meaning, concept and elements of Distribution; Growing importance of distribution for strategic advantage;
Value chain and marketing intermediaries; Various marketing intermediaries and their roles in value addition;
Conventional distribution systems for various product categories; Multiple Channel Systems; Designing
channel structure and strategy
UNIT II (08 Sessions)
IT enabled Distribution Systems & Channel Relationships
IT enabled Distribution Systems; Disintermediation vs Reintermediation; Cybermediary (e-commerce), Partial
disintermediation, Infomediary; Intermediary empowerment; Framework for adoption of IT enabled
distribution systems; Nature and characteristics of Partnering Channel Relationships; Stages, Reasons and
Factors of developing Partnering Channel Relationships; Channel Conflicts and Resolution Strategies;
Partnering Channel Relationships and IT
UNITIII (10 Sessions)
Logistics Management
Concept, Types, and Functions of Inventory; Inventory Management Tools and Techniques; Nature, Concept,
Types, Functions and Strategy of Warehousing; Value of Information in Logistics and Bullwhip Effect;
Logistics Information System and Order Processing, Concept, Evolution and Objectives of Logistics
Management; Components and Functions of Logistics Management; Distribution related Issues and Challenges
for Logistics Management; Gaining competitive advantage through Logistics Management;
UNIT IV (06 Sessions)
Retail Management: An Overview
Concept and Evolution; Functions and Role of Retailing in Distribution; Social and Economic significance of
Retailing; Formats of Retailing; Organized Retailing; Technology in Retailing; Present Indian Retailing
Scenario
UNIT V (8 Sessions)
Retail Management Decisions
Organizational buying formats and processes; Merchandise Planning systems; Category Management;
Logistics issues in Retailing; Inventory Management and Replenishment Systems; Value of Information
visibility, Functions, Costs, and Modes of Transportation, Selection of Transport Mode; Transportation
Network and Decision
Suggested Readings:
1. Agrawal D. K., Distribution & Logistics Management: A Strategic Marketing Approach, Macmillan
Publishers India Ltd. New Delhi,
2. Berman- Retail Management Strategic approach-11e (Prentice hall)
3. Cox-Retailing An introduction 5e (Prentice hall)
4. Alan Rushton, Phil Croucher & Peter Baker, The Handbook of Logistics & Distribution Management,
Kogan Page Ltd. London,
5. Anne T. Coughlan, Erin Anderson, Louis W. Stern & Adel I. El-Ansary, Marketing Channels, Pearson
Education, Delhi,
6. P. K. Sinha & D. P. Uniyal, : Managing Retailing, Oxford University Press.
7. Michael Levy, Barton A Weitz and Ajay Pandit, Retailing Management, McGraw Hill, New Delhi,
8. Varley R and Rafiq M : Principles of Retail Management, Palgrave Macmillan, Basingstoke
Max. Hours: 40
The present course aims at familiarizing the participants with objectives, strategies, policies and practices of
major financial institutions in India and various financial services.
Unit I : (08 Sessions)
Financial System and Markets: Constituents and functioning; RBI Role and functions. Regulation of money
and credit, Monetary and fiscal policies, Techniques of regulation and rates; Overview of Foreign Exchange
Market, Financial Sector Reforms in India, Overview of Financial Services: nature, scope and importance etc.
Unit II : (08 Sessions)
Banking Industry in India, constituents, banking sector reforms, determination of commercial interest rates:
fixed and floating, Management of capital funds- capital adequacy norms, Liquidity Management, Asset
Liability Management - Gap analysis, Management of Non- performing assets, Strategies for making
commercial banks viable.
Unit III : (10 Sessions)
Securitisation : concept, nature, scope and their implications. Securitization of Auto loans and housing loans,
Securitisation in India. DFIs in India - IDBI, ICICI, IFCI, NABARD, RRBs, State Level Institutions ; NBFCs Their status, types, working and strategies for commercial viability ; Insurance organisations - Their status,
types, working and strategies for commercial viability.
Unit IV : (10 Sessions)
Leasing and Hire Purchase: Industry. Size and scope. Parties involved, Evaluation of Lease transaction, Types
of lease and their implications, Hire purchase and lease - differences and implications for the business. Other
financial services: Factoring, Forfeiting, Discounting and Re Discounting Of Bills, Consumer Credit and
Plastic Money concept, working and uses of each.
Unit V(06 Sessions)
Concept,Types,Significance of Mutual Funds, NAV, Evolution & Growth of Mutual Funds, Role of Registrar,
Underwriter according to SEBI guidelines.
SUGGESTED READINGS:
1) Fabozzi - Foundations of Financial Markets and Institutions (Pretice hall, 3rd Ed.)
2)Parameswaran- Fundamentals of Financial Instruments (Wiley India)
3) Khan M Y - Financial Services (Tata Mc Graw Hill, 1998)
4) Machiraju H R - Indian Financial System (Vikas, 2004)
5) Bhole L M - Financial Institutions and Markets (Tata McGraw-Hill, 3rd edition, 2003)
6) Srivastava ,R.M & Nigam Divya - Management of Financial Institutions (Himalaya, 2003)
7) Gurusamy R - Financial Services & Markets (Thomson, 1st Ed.)
Max. Hours : 40
The present course aims at familiarizing the participants with the principles, problems and structure of
different types of business taxes in Indian and relevance of these taxes in business decisions. Besides, a
broad understanding or role of taxation in economic and industrial development of an economy will also be
given.
Unit I (08 Sessions)
Nature and Scope of Tax Planning: Nature, Objectives of Tax Management, Tax Planning, Tax Avoidance &
Tax Evasion, Assessment Year, Previous Year, Assessee types, Residential status, Non-resident Indians.
Unit II (08 Sessions)
Tax on Individual Income Computation of tax under the heads of Salaries, Income from House Property,
Profits & Gains of Business, Capital Gains & Income from Other Sources. Tax deductible at source
Unit III (10 Sessions)
Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax planning for depreciation;
Treatment of losses & unabsorbed items; Carry forward and set off losses. Tax and business reorganizations:
merger and amalgamation, Tax planning regarding Employees Remuneration, Tax appeals, Revision &
Review.
Unit IV (08 Sessions)
Wealth tax on closely held companies; Valuation of assets; Filing of returns; Assessment; Appeals; Review;
Revision and Rectification.
Unit V (6 Sessions)
Central Excise Act 1994 and Excise planning; Customs Act and Customs Duties Planning
SUGGESTED READINGS:
1) Bhatia H L - Public Finance (Vikas)
2) Lakhotia R N - How to Save Wealth Tax (Vision Book 2001, 9th Ed.)
3) Prasad Bhagwati - Income Tax Law & Practice (Vishwa Prakashan)
4) Santaram R - Tax Planning by Reports (Taxmann, 1978).
5) Singhania V K - Direct Taxes, Law & Practice (Taxmann, 40th Ed.)
6) Datey V.S. - Indirect Taxes Law & Practice (Taxmann, 20th Ed.)
Course Objective
The course has been designed to introduce the students with the applications of systems designed to
manage the data resources of organizations. It provides the students an opportunity to study the
hands-on implementation of a database in corporate environment.
Unit I (8 Sessions)
Introduction to Database; Organisation of Database; Components of Database Management Systems; Data
Models; Entity-Relationship Model; Network Data Model; Hierarchy Data Model; Relational Data Model;
Semantic Data Model; Advantages of DBMS.
Unit II (6 Sessions)
Relational Database Design : Integrity Constraints; Functional Dependencies; Normalisation; Physical
Database Design; Decomposition of Relation Schemes;
Unit III (6 Sessions)
Introduction to data mining & Data Warehousing; Knowledge Extraction through Data Mining.
Unit IV (12 Sessions)
Structured Query Language, Oracle- Creating Tables; Applying column constraints; Inserting Rows; Views,
Snapshots, Indexes & Sequences. PL/SQL structure, Cursor, Triggers, Procedures, Functions & Package.
Unit V (8 Sessions)
Database Utilities; Security, Object/Basic Database Administration/ Remote Data Access.
SUGGESTED READINGS:
1. Chakrabarti- Advance Database Management System (Wiley Dreamtech)
2. Beynon -Davies P- Database Systems (Palgrave, 2003)
3. KarthikeyanUnderstanding Database Management System (Acme Learning)
4. 4)Hoffer - Modern Database Management (Pearson Education, 6th edition)
5. Alexis and Leon - Database Management System (Vikas, 2003.)
6. Majumdar and Bhattacharya - Database Management System (Tata Mc Graw Hill, 1996).
7. Navathe E - Fundamentals of Database Systems (Pearson Education, 3rd Ed.)
Course Objective
This course is for the students of MBA program, who are specializing in Information Technology. It
aims at acquainting these students with tools techniques of planning, analyzing, designing,
implementing and maintaining Information system.
UNIT-I (08 Session)
Systems Concept; Characteristics of a System; Elements of System; Types of Systems; Decision Support
System; System Development Life Cycle, Investigation, Analysis, Design, Implementation, Post
Implementation Review and Maintenance.
UNIT-II (06 Session)
Systems Planning and Investigation: Basis for Planning in Systems Analysis - Dimensions of Planning, Initial
Investigation, Needs Identification,
UNIT-III (06 Session)
Determining the User's Information Requirements, Feasibility Study, Feasibility Considerations, Steps in
Feasibility Analysis - Feasibility Report.
UNIT-IV (10 Session)
Tools of Structured Analysis : Data Flow Diagram (DFD), Entity Relationship Diagrams, Data Dictionary,
Process Modeling : Structured English, Decision Tree & Decision Table, Object Oriented Analysis (OOA) and
Object Oriented Design (OOD).
UNIT-V (10 Session)
Basics of Information Security, Types of Attacks, Viruses, Virus Control, Hackers, Overview of Risks
associated with Internet, Intrusion Detection Risk Management, Disaster Recovery Plan, Cryptography and
authentication, Managing Risk, Information Security Policy, Creating a secure environment, Internet Security
Standards
Suggested Readings:
1. Shah-Software Engineering & SAD(Wiley Dreamtech)
2. Kenneth E Kendall and Julie E Kendall SAD (PHI Publication, 7 Ed.)
3. Grienstein and Feinman- E-commerce Security, Risk Management and Control (TMH, 2nd Ed.)
4. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication, 1st Ed.)
5. Singh B Network Security (PHI Publication, 1st Ed.)
Max. Hours : 40
COURSE OBJECTIVES: This paper deals with a broad conceptual focus on the marketing management
problems, techniques and strategies necessary to incorporate the marketing concept into the framework of the
world market place. The present course explores those aspects of marketing which are unique to international
business
Unit I (08 Sessions)
Introduction, Importance and Challenges Nature, Importance and scope of International Marketing, Domestic
marketing vs. International marketing, International marketing management process an overview, influence
of physical, economic, socio-cultural, political and legal environments on International marketing information,
scanning and monitoring global marketing environment; international marketing information system.
Unit II (08 Sessions)
International market segmentation, positioning, Analysis of world market, market analysis, international
marketing research, screening and selection of markets, International market entry Export, Licensing ,
Franchise, Joint Venture, Multinational operations, contract manufacturing
Unit III (08 Sessions)
International Product Policies Major product decisions product features and quality, product design,
labeling, packaging, branding and product support services; strategies in multinational product planning,
international product life cycle, New product development, International Trade
Unit IV (08 Sessions)
International Pricing Decisions international Price determination, price escalation, international pricing
process and policies, delivery terms and currency for export price quotations, international transfer pricing,
methods of determining transfer pricing, Differential Pricing
Unit V (08 Sessions)
International marketing communication communication with foreign buyers, planning and preparing,
international promotion programme, Media structure, planning media strategy, corporate advertising.
SUGGESTED READINGS
1)
2)
3)
4)
5)
6)
Max. Hours: 40
COURSE OBJECTIVES: This paper deals with a broad conceptual focus on the problems - related
documentation in export and import and scenario of logistics in world place.
Unit I (06 Sessions)
International Distribution system and Logistics International marketing channel decision, importance and
scope of channel decisions, channels between nations, international physical distribution decisions, nature of
physical distribution
Unit II (10 Sessions)
Transportation Importance of effective transportation system, service choices and their characteristics, cost
characteristics and role fixation, In-company management vs. outsourcing, shipping structure Sea borne
trade, international shipping characteristics, important international sea routes, liner & tramp operations, liner
freighting, CFC and ICD, Indian shipping growth, policy and problems, major Indian ports, International Air
Transport, freight rates, Indias exports and imports by air problems and prospects, Air cargo, I.A.T.A.
Unit III (08 Sessions)
Documentation - Naming the enterprise, forms of ownership, opening a bank account,
Need for
documentation, Process of obtaining Export and Import License:- general registrations, registrations with RBI,
registration with Licensing authorities, registration with appropriate EPC/Commodity Boards. Main
commercial documents: statutory documents for exporting country, statutory documents for importing country,
and documents for claiming export benefits.
Unit IV (08 Sessions)
International Trade Terms International Trade Terms trade contract and trade terms, credit risk
management and payment terms,, LC & parties involved, types of LC, UCPDC major clauses, consignment
sale, transit risk management contract of cargo insurance parties, Insurance policy and certificate, cargo loss
clauses procedure and documentation
Unit V (08 Sessions)
Clearance excise duty definition, types of duties, legal framework central excise act and rules, tariffs,
customs act 1962, customs tariffs act 1975, foreign trade act 1992, physical examination of goods, EDI and
custom operations
SUGGESTED READING:
1. Johnson J, Wood D- Contemporary Logistics.
2. Reji Ismail- Logistic Management (ExcelBooks)
3. Dornier- Global Operation & Logistic Management (John Wiley)
4. Khanna K K - Physical Distribution Management : Logistical Approach (Himalaya, 2007)
Folks William R. Jr. & Raj Agrawal : International Dimensions of Financial Management
P.G. Apte :Global financial Management
Dennis J.D. Connor & Albert T Bussco : International Dimensions of Financial Management
Zenoff David B. & Zwick Dack : International Financial Management
Advani V.A. :International Finance: Theory and Practice
Seth Jagdish & Eshghi A: Global Financial Perspectives
Course Objective
This has resulted in the expansion of rural demand of agricultural inputs, capital goods, transportation
goods as well as consumer and consumer durable goods in villages. On the output side, the enlarged
rural Production base has led to value addition, marketing networking and thrust on export trade. This
paper aims at equipping the students to enable them to serve in the inflow and outflow marketing
areas.
Unit I (08 Sessions)
Rural Marketing Definition, Objectives, functions, Accelerated growth and importance of Rural Market.
Factors accelerating growth. Classification of inflow marketing and out Flow marketing in rural Sector.
Principles of sequentation of rural Markets.
Unit II (06 Sessions)
Modern and traditional system of Rural Marketing; Historical perspective of Haats, Bazaars and Melas. Their
role as the hubs of rural economy. Laws regulating the conduct of business there in and also facilitating their
modernization and expansion, Spatial issues and Management practices.
Unit III (06 Sessions)
Principles, procedures and processes of Rural Marketing Management and applications of systems approach.
Rural Marketing strategy and implementation of the principles of Marketing Mix.
Unit IV (08 Sessions)
Rural Market demands - (I) Consumer goods, (ii) Consumer durables (iii) Agricultural Inputs, (iv) Capital
goods, and (v) Transportation good of Distribution strategies and Channel Management.
Unit V (12 Sessions)
Regulated Market system and the State Legislation. Grading Standardization and legal metrology Provisions
of the relevant laws. Rural Market Intelligence, and Marketing Information System. Market Research, Survey
Techniques, Report writing. State Market Intervention Operations, State Procurement, Minimum Support
Price, Statutory Minimum Price, State Advised Price and price Management by the Union and State
Governments.Logistics Management in Rural Marketing. Corporate strategies and State facilitation
Programmes.
Suggested Readings
1 Pradeep Kashyap Rural Marketing-2 edition Pearson education
2. Jha, S.M. & Singh, L.P.: Marketing Management in Indian Perspective, Himalaya, Bombay
3.Velayudhan Rural Marketing (Sage)
4. Mathur- Rural Marketing (Excel Books)
5. Philip Kotler: Marketing Management.
6. Barkar, J.W.: Agricultural Marketing, Oxford University Press, New York.
7.Chopra- Marketing Management ( Wiley Dreamtech)
Course Objective:
Self Help Group and other micro-level innovative credit systems contributed significantly in
empowering underprivileged in India and abroad in recent times. Paper has two purposes(a) to
acquaint students with the various institutional arrangements as well as recent contribution of various
innovative credit systems at the micro-level for financing rural development sector; (b) management
of small groups involved in micro-finance for social and economic empowerment of their group
members in particular and the society in general.
Unit I (08 Sessions)
Financial institutions for rural development-Basic understanding of rural and development credit. Institutional
structure for rural financing in India: policy and schemes of NABARD, recent financing scheme of the
Government.
Unit II (08 Sessions)
Development of cooperative banks in India with special reference to PACS, CCBs, LDBs. Rural financing
through commercial banks-Policies and objectives before and after nationalisation of banks, Branch expansion
policy and programmes.
Unit III (08 Sessions)
Emergence of RRBspolicy, objectives, functions, progress and achievements. Micro finance at small group
level: concept, emergence, objectives and thrust areas. Case studies of recent success stories.
Unit IV (08 Sessions)
Management of small groups, cluster and federation from credit and trade perspectives. Role of facilitating
agencies. Linkages between small group and Banks.
Unit V (08 Sessions)
Convergence of with development programmes and implementing departments of government. Withdrawal
strategy for facilitating organizations.
Suggested Readings
1.
2.
3.
4.
Course Objective
Familiarization with basic tools of economic analysis Understanding the dynamics of rural sector
Adoption of suitable economic policies for efficient management of rural sector.
UNIT I (8 Sessions)
Agriculture and economic development: Nature and scope of rural economics, Role of agriculture in economic
development, interdependence between agriculture and industry, Livestock economics- Livestock resources
and their productivity, White revolution, Development of agro based industries.
UNIT II (8 Sessions)
Use of land, water and energy; Rural transport, Communication, banking, rural social infrastructure-education
and health and information dissemination.
Agricultural Production- Resources used and efficiency, Production function analysis in agriculture.
UNIT III (8 Sessions)
Size of farm and laws of returns- Theoretical and empirical findings, Farm budgeting and cost concepts,
resource use efficiency in traditional agriculture, Technical change, Labour absorption and gender issues in
agricultural services,
UNIT IV (8 Sessions)
Rural labour supply, Interlocking of factor market, Mobility of labour and segmentation in labour markets,
marginalization of rural labour, Nature, Extent and trends of rural unemployment, Agricultural wages in India,
Male-Female wage differences, non-agricultural rural unemployment- Trends and determinants.
UNIT V (8 Sessions)
Role of capital and rural credit, Organized and unorganized capital market, Rural savings and capital
formation, Characteristics and sources of rural credits- institutional and non-institutional, Reorganization of
rural credit- cooperatives, commercial banks, Regional rural banks, role of NABARD.
Suggested Readings
1. Bhaduri A- The Economic Structure of Backward Agriculture (Macmillian, Delhi)
2. Bilgram S.A.R- Agricultural Economics (Himalyan Publishing House, New Delhi)
3. Dantwala M.L et. Al.- Indian Agricultural Development Since Independence (Oxford & amp: IBH)
4. Govornment Of India- Report of the National Commission on Agriculture
5. Govornment Of India- Economic Survey (Annual)
6. Gulati A & T Kelly- Trade Liberalization & Indian Agriculture (Oxford University Press)
7. Joshi P.C- Land Reforms in India: Trends & Prospects (Allied Publishers)