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Advertising
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Publisher
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August 2014
Overview
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Contents
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BitTorrent, Inc. | Corporate Overview
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BitTorrent, Inc. | Advertising and Publisher Overview
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Every single piece of content has a different business model. BitTorrent Bundle is a
direct-to-fan engagement platform thats built to help you unlock to your individual
goals. Each Bundle can be embedded with calls to action and collateral that drive
back to value-generating artist properties: from iTunes and Amazon, to ticket
vendors and merchandise storefronts.
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A new file format for film, music, art and interactive storytelling
A direct-to-fan media network built for rich engagement
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10,000 publishers
2,000,000 titles
100,000,000 downloads
This is the Most Effective Way to Grow -- and Keep -- Your Fan Base
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60 - 90%
21 - 25%
10 - 15%
2 - 10%
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255MM
200MM
170MM
24MM
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41MM
70MM
175MM
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Young Adults
Mostly Male
11% Female
<18
18%
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19%
25-34
35-44
17%
13%
45-54
65+
26%
18-24
55-64
Tech-Savvy Students
6%
2%
89%
Male
39%
College
Grads
51%
HS
Students
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33%
34%
34%
100%
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FPS desktop
Web-based
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Core
Behaviors
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Values
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Invested in creativity
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BitTorrent, Inc. | Corporate Overview
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1.8MM
downloads
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1.2MM
downloads
1.3MM
downloads
2.9GB
Marc Ecko
2.5MM
downloads
2.0MM
downloads
3.7GB
4.7GB
6.3GB
11.5GB
Pretty Lights
Tim Ferriss
Madonna
Berklee
For Internal Presentation Purposes Only, Not For External Distribution .
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De La Soul Bundle:
Album, clues to find vinyl in a global record store crate dig, photo set, documentary, and more.
BitTorrent, Inc. | 2014 Artist Overview
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BitTorrent, Inc. | 2014 Artist Overview
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The BitTorrent Media
Network
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BitTorrent, Inc. | Corporate Overview
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The
Mediatitle
Network
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Our advertisers have seen 2-5x ROI with BitTorrent owned &
operated properties vs. working with other marketing channels.
Brands leveraging BitTorrent Bundle and the BitTorrent Media Network:
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300x250 Video
& Display
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300x250 Video
& Display
Featured Web
Text + Banner
Unit
Pre-Roll Video
Large-format video advertising to drive pre-roll engagement
for brand and gaming advertisers.
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Mobile Advertising
Reach your mobile users on the #3 ranked app in Google Play store.
Mobile banners and interstitial inventory with high tablet adoption.
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BitTorrent, Inc. | Title
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Publisher Stories
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BitTorrent, Inc. | Corporate Overview
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Moby:
Launchtitle
Campaign
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8.9MM downloads
138K iTunes impressions
68K remix interactions
BitTorrent, Inc. | Corporate Overview
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Music
Video
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2.6MM downloads
408K streams
51K email subscribers
BitTorrent, Inc. | Corporate Overview
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VICE
Social
Good Initiative
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1.2MM downloads
84K supporters enlisted
170 countries reached
BitTorrent, Inc. | Corporate Overview
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Drafthouse
The
Act
of Killing OSCAR Promotion
In partnership with Drafthouse Films,
we delivered a download as digital
testimony: a behind-the-scenes look at
The Act of Killing to mark the films
2013 Oscar nomination.
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RESULTS
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3.5MM downloads
51K iTunes impressions
45K Indonesian impressions
BitTorrent, Inc. | Corporate Overview
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Curren$y:
Mixtape
Campaign
Curren$y used BitTorrent Bundle
to reinvent the mixtape: the old
school, immersive, multimedia
experience of opening an artistcrafted cassette, or an art-heavy
vinyl.
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4MM downloads
30% increase in ticket sales
500% growth in merch traffic
BitTorrent, Inc. | Corporate Overview
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Thank You
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BitTorrent, Inc. | Corporate Overview