BUSINESS PLAN

Name of Business

Name of Promoter

Date

Mailing address:
Jl. Pattimura No.14 Gobah
Pekanbaru
Website : WWW.Smkn2pekanbaru.net
Teaching Industri
Phone No:
Fax No

: 0761-23326

Table of contents
DESCRIPTION OF BUSINESS................................................................................................................... 3
PERSONAL DETAILS OF PEOPLE PROPOSING BUSINESS PLAN............................................................3
MARKET ASSESSMENT............................................................................................................................ 4
MARKETING PLAN................................................................................................................................... 6
BUSINESS ORGANISATION..................................................................................................................... 8
FIXED ASSETS......................................................................................................................................... 9

Description of business
The business will be involved in:

Manufacturing

New Business

Retail

Wholesale

Service

Agriculture

Existing business

Personal details of people proposing business plan

Previous relevant experience (dates)
1.
2.
3.
a.
b.
c.

Education and courses attended (dates)

1.
2.
3.
4.

Market assessment
Customers can be described as:
1.
2.
3.

Number or size of market:

1.
2.
3.

Future projections on the size of the market:

The main strengths of my competitors' are

4

1.
2.

The main weakness of my competitors' are :

I.
2.

3.

Marketing plan
Product
Key characteristics

Product, services or range of

products

1.
2.

3.

Price
Product, services or range of
products

Cost price

Selling price

Competitor's
price

1.
2.

3.

Discounts will be given to:

Credit will be given to:

Place
1. Details of location
Address

Floor area
(sq. M.)

Rent or cost

2. The reasons for choosing this location are:

3.

Method of distribution (tick one)

I will sell to:

End customers

Retailers

Wholesalers

4. The reasons for choosing this way of distribution:

Promotion and advertising

Type of promotion

Cost

Business organisation
The business will be registered as:

Sole proprietor

Co-operative

Partnership

Business group

Company

Other (Specify)

The proposed name of my business is:

Staff in my business will be: (Attach an organisational chart and job descriptions)
Position

Monthly wage

Owner/ manager

Employees

Business licenses and permits the business will require:

Type

Approximate cost

Business responsibilities (Insurance, Worker compensations, Taxes)

Type

Approximate cost

Fixed Assets
Tools and equipment
Based on the sales forecast and 100% production capacity, the business shall require
the following tools and equipment.
Description

Number
required

Unit cost

Total Cost
(Dong)

1.
2.
3.
4.
5.
6.
7.
8.

Name of supplier

Address

Phone/Fax

1.
2.

10

 Office Furniture and equipment

The business office shall require the following furniture and equipment.
Description

Number
required

Unit cost

Total Cost
(D o n g )

1.
2.
3.
4.

Name of supplier

Address

Phone/Fax

Summary of fixed assets and depreciation

Description

Value
(Dong)

Depreciation per
year

Tools and equipment

Vehicle
Office furniture and equipment
Retail building
Factory building
-

Land
Total

11