LEADERSHIP

BUILDING WINNERS
FOR LIFE

THE

BULLDOG

WAY
“LEADERSHIP IS AN ART FORM THAT CAN BE ACHIEVED ONLY THORUGH STUDY,
ORGANIZATION, PLANNING, AND POSITIVE ATTITUDE TRAINING. BEFORE WE
CAN INFLUENCE THE FACTORS THAT CONTROL OTHERS’ LIVES, WE MUST BE IN
CONTROL OF THOSE SAME FACTORS IN OUR OWN LIVES.”
--EXCERPT FROM IN PURSUIT OF EXCELLENCE
by JOSEPH PACELLI

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 A CHAMPION’S PLEDGE
1. I strive for perfection.
a. Good is not enough. Only through excellence can I
achieve greatness. Excellence is contagious.

2. I pay attention to details.

a. “Take care of the little things to make big things happen.”
Jimmy Johnson

b. “No detail is too small—everything is important.” Lou Holtz

3. I constantly try to improve.

a. “He who stops being better, stops being good.” Oliver
Cromwell

b. Always search for a way to get better.

c. Success = continuous and never-ending improvement.

4. I give all that I’ve got.

a. Giving 100% every day is the surest road to success.

b. Have the mindset of EXCELLENCE, accept nothing less—it’s

contagious and habit forming.

Signature: ____________________________

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 The Six “R’s” of
Respected Team Leaders
By Jeff Janssen, M.S., Peak Performance Coach

Being a leader is a big privilege, challenge, and responsibility. To do your job effectively, you must bring out
the best in your teammates and be able to deal with them when they are at their worst. Your success
depends on your ability to develop and master the Six “R’s” of Respected Team
Leaders. As you read through them below, honestly evaluate yourself on how well you fulfill each of the six
important responsibilities.

1. ROLE MODEL

All leadership begins with self leadership. People will respect you as a leader only if you can
walk your own talk and lead yourself effectively. You must model the commitment and work ethic
you expect from your teammates. You must have confidence that you can achieve your team’s goals. You must
maintain your composure when the inevitable storms of adversity strike. And you must do the right thing even
when it isn’t the popular or convenient choice to make. You must continually model the attitudes and actions you
want to see from your teammates.

2. REMIND

As a team leader, you must frequently remind your teammates about what is important - your
common goal, your game plan, going to class, and making smart choices. Remind your
teammates that all of the commitments and sacrifices they are making now are really investments in your team’s
success and their future. Remind them that the time they spend practicing, studying, getting involved in
internships, and doing community service will pay off immeasurably in the long run.

3. REINFORCE

You’ll also spend a lot of time reinforcing the positive strides your teammates make. Be sure to
compliment them often to build their confidence and fuel a positive momentum and environment on your team. It’s
surprising how fragile confidence can be for some of your teammates. It’s amazing what a simple word of
encouragement can do for them coming from you. As Mother Teresa once said, “Kind words are short
and easy to speak, but their echoes are truly endless.” Acknowledge and appreciate your
teammates often as a way to reinforce the positive things they do.

4. REASSURE

Because there are so many obstacles, setbacks, and adversities involved in every season and school year, you will
need to reassure your teammates when they feel nervous, scared, frustrated, helpless, and hopeless. Give them
a sense of hope and optimism even if your team has lost three in a row. Let them know with
the right amount of rehab and rest that they can recover from that frustrating injury. As your mom once told you,
you need to reassure your teammates that the sun will come up tomorrow.

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5. REFOCUS

Your teammates will get distracted often over their careers. With the countless temptations and distractions
available to college student-athletes like alcohol, computer games, parties, television, cell phones, gambling, etc.,
it’s no wonder that some people lose their focus. It is easy for your teammates to get their priorities out of whack.
A leader’s primary job is to establish a vision for the team and then continually refocus the team
back on the vision when they get distracted. Put simply, your job is to keep “the main thing” the main
thing. For their sakes and yours, help your teammates refocus back on to what’s important when they begin to
stray athletically, academically, and socially.

6. REPRIMAND

Last but not least, you must be willing to constructively confront and reprimand your teammates when
necessary. You must hold them accountable to live up to and maintain your team’s and athletic department’s
rules and standards. Confronting your less disciplined teammates is often an uncomfortable and sometimes scary
task for most student-athlete leaders but one that must be done if your team and athletic department are going to
be successful. Part of being a leader is getting comfortable with being uncomfortable. You must have the
courage to constructively confront your teammates who aren’t willing to do the right
thing. You may not be liked all the time when you hold your teammates accountable, but you will be
respected, which is much more important anyway.

LAW OF ACCOUNTABILITY
Accountability – Teammates must be able to count on each other at all times.
Character + Competence + Commitment + Consistency + Cohesion = Accountability
When all team members embrace each of those five qualities, within themselves and
with one another, they can achieve the accountability necessary for a team to succeed.
Accountability begins with character because it is based on trust, which is the
foundation for all interaction with people. If you want your teammates to have
confidence in you, where they know they can count on you day in and day out, then
you must be consistent. NO EXCUSES!

The strength of a TEAM lies in its trust among teammates. You need to know for
certain that you can count on your teammates and they need to know that they can
count on you!
LAW OF THE BIG PICTURE
Everybody on the team must contribute to winning. Everything starts with a vision –
You have to have a goal. Winning teams have players who put the good of the team
ahead of themselves. They want to play in their areas of strength, but they’re willing to
do what it takes to take care of the team. They are willing to sacrifice their role for the
greater goal. If the vision for achieving the big picture is embraced by everyone in the
group, then those people have the potential to become an effective team.

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 VIOLATIONS TO THE TEAM COVENANT

Any violation of the covenant of the Team could result in dismissal

from the team or other forms of disciplinary action.

1. Any unexcused absence from practice.

2. Any embarrassment to the team by misconduct on campus or in

in the community.

3. Violation of the “Bulldog Way”

1. Do the right thing
2. Do the best you can.
3. Show people that you care.

4. Any involvement with illegal substances.

5. Repeated tardiness.

6. Any behavior not conducive to the overall well being of the

team.

The strength of an organization is based on the strength of the bonds

between members of the organization. The basis of these bonds is TRUST.
The above are violations of trust, and if we can’t trust you—we have to cut
you; and if you can’t trust us—we should quit. TRUST IS A MUST.

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 CHARACTERISTICS OF A WINNING ATHLETE
There are certain characteristics which are essential if one is to become a
successful athlete and leader. The following listed characteristics are found not only in
successful athletes but also are prevalent in the lives of people who are at the top of their
chosen profession.

1. DRIVE: One must develop a burning desire to win. One

must set and maintain high goals for himself and
and his team. To attain athletic excellence one
must be willing to endure and overcome difficult
and unpleasant situations if it will improve
himself and his team.

2. AGGRESSIVENESS: An athlete must be aggressive to win! One must

make aggressiveness a habit and be willing to use
force to attain ones goals. An athlete must be
willing to make an unprovoked attack upon his
opponent.

3. DETERMINATION: An athlete must be willing to practice long and

hard on skills and conditioning until exhausted.
One must be willing to work out by himself and
persevere, even in the face of great difficulty and
ridicule from fellow students.
One must be patient and unrelenting in his work
habits, and never give up on the idea of
improving and winning.

4. RESPONSIBILITY: An athlete must accept responsibility for his

performance and actions. This means at times
one must accept blame and criticism even when
not deserved.
One must be able to recognize his own
weaknesses and mistakes and accept them for
what they are (a learning experience). An athlete
accepts the fact that one must endure physical and
mental pain and be willing to play with this pain.

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5. SELF-CONFIDENCE: An athlete must be confident and sure of himself
and his abilities. When armed with self-
confidence, one can handle unexpected situations
well, and be sure of his ability to deal with
anything and anyone.
One must also have confidence in his teammates
and coaches.

6. EMOTIONAL CONTROL: An athlete must be emotionally stable and

realistic about athletics.
An athlete cannot become upset easily or allow
ones performance to be affected by ones feelings.
A winner does not become easily depressed or
frustrated by bad breaks, bad calls, or mistakes.

“A PERSON CAN’T BROOD OVER ONE MISTAKE, OR WASTE TIME FEELING

SORRY FOR HIMSELF, OR TAKE ON ANY SORT OF PERSECUTION COMPLEX.
TODAY I REALIZE THAT ONCE YOU HAVE MADE A MISTAKE, YOU MUST
ACCEPT IT, PROFIT BY IT, AND THEN TOTALLY DISMISS IT FROM YOUR
MIND.”
Bart Starr—Quarterback—Green Bay Packers

7. SELFLESSNESS: An athlete must be willing to sublimate ones

individuality for that of the team!
One must be totally committed to the team and
the team’s victory. The newspaper will read
“BULLDOGS WIN” or “BULLDOGS LOSE.”
An athlete wins or loses with his team. IF WE
PLAN ON WINNING, WE HAD BETTER
PLAN ON WINNING TOGETHER. Remember,
“WHAT IS GOOD FOR THE TEAM HAS TO
BE GOOD FOR ME, AND WHAT IS GOOD
FOR ME HAS TO BE GOOD FOR THE
TEAM!”

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8. MENTAL TOUGHNESS: An athlete must accept strong criticism without
feeling hurt. One must not become easily upset
when losing or losing playing badly.
A winner must be able to bounce back quickly
after facing adversity.

9. COACHABILITY: A winning athlete must respect coaches and the

coaching process. One must be receptive to
coaches criticism, advice, and instruction.
An athlete only improves when he responds and
makes an honest effort to correct mistakes
pointed out by the coach.

10.TRUST: An athlete must accept people at face value. A

winner believes what the coach and teammates
say, and he does not look for ulterior motives
behind their words or actions.
An athlete must be free of jealous tendencies,
and attempt to get along with teammates.

LAW OF THE CHAIN

Winning Attitude – you have total control of your attitude. Be positive and be
enthusiastic.
Team Matters More Than The Individual – No one player is more important than the
team. As much as any team likes to measure itself by its best people, the truth is that
the strength of the team is impacted by its weakest link. Allow for differences in
lifestyles. Everyone on the team must take the journey – put aside all personal
agendas and attitudes – everyone must be on the same mission.

LAW OF THE BAD APPLE

Attitude – To win at a consistent level it takes talented people with the right attitude.
Good attitudes among players do not guarantee a team’s success, but bad attitudes
guarantee its failure. The winner’s edge is in the attitude. Attitudes have the power to
lift up or tear down a team; there are plenty of talented teams out there who never
amount to anything because of the attitudes of their players. This is always true – bad
attitudes are the result of selfishness. Get out of yourself and into the TEAM!

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 YOU CAN TRUST YOUR COACHES

1. To be loyal to you in all areas.

2. To be totally honest.

3. To provide the leadership and training necessary to achieve our goals.

4. To work you harder than you have ever been worked before.

5. To assist you in anyway possible, now and after you graduate.

6. To treat you as a man.

7. To love and respect you.

8. To make all decisions based on what is best for the team, and then what is best for
the individual.

9. To do everything possible to make this the best place to go to school and play sports.

10. To help you mature and grow as a man.

11. To help you reach your goals.

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 WE COACHES TRUST ATHLETES TO DO THE RIGHT THINGS

ACADEMICALLY

ATHLETICALLY

SOCIALLY

1. We expect you to do something worthwhile with your life.

2. We expect you to have great expectations:

ANTICIPATE HAVING: A GREAT DAY!

A GREAT PRACTICE!
A GREAT SEASON!
A GREAT LIFE!

3. We expect you to:

a. Get an education
b. Give your total effort
c. Make the most of what you have
d. Love your teammates unselfishly
e. Respect your teammates
f. Practice to the best of your ability
g. Be totally honest in all your dealings
h. Be extremely loyal to your school, teaches, coaches, teammates, families, and
friends
i. Be prompt
j. Be courteous
k. Always encourage
l. Be emotional and enthusiastic

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 TYPES OF ATHLETIC LEADERSHIP

1. ACTION: Is you attitude toward work and the manner in

which you work.
Good or bad, someone will copy you. Right now
you have a chance to display this by working on
your own.

2. DEMONSTRATION: Is using your skills to show other players how to

execute certain techniques.
Coaches will call on you from time to time to
demonstrate drills.
You should also do this on your own to help
individuals improve themselves.

3. LISTENING: Is paying close attention to all times a coach who

is talking or demonstrating.
This is an area where most athletes fall down.
It takes courage to pay close attention when you
are tired.
There are also players who are not interested and
talk to others while an explanation is being made.
You could be one of the most important leaders
on our squad by being a good listener and making
it clear that you will not condone inattentive
actions by other players.

4. VERBAL EXPRESSION: Is expressing your feelings to others verbally.

This is good. However, you must speak frankly
and be sincere about what you say. You must
never be embarrassed by being “gung ho”.
Lip service not backed by action on your part is
very harmful.
You must practice what you say or it becomes
obvious you don’t really believe what you say.
(Practice What You Preach)

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 LEADERSHIP GUIDE

There are many people who are capable of offering leadership but don’t because
they aren’t sure what to do or how to do it. We should remember that there are many
different ways of exerting leadership. Regardless of what type of personality you have
you can be a leader on our team if you really want to.

To become a team leader one must be committed to the team. Commitment

means to “BIND TOGETHER FOR STRENGTH”. It is the glue that allows new
seniors to take on important leadership roles and all other ask. “WHAT CAN I DO
FOR THIS TEAM”?

COMMITMENT

1. Will cost you.

2. Only counts in tough times.
3. You will know if you are really committed on
decisions you make while all alone.
4. The rewards for total commitment do not come
instantaneously, but the rewards come after a lot
of sacrifice, effort, disappointment, and heartache,
and the real rewards for total commitment will
last a lifetime.

HOW TO BE A LEADER

The only real requirement you must have is a sincere DESIRE TO BE OF HELP
TO YOUR TEAMMATES. A false effort will immediately be recognized as such.
This type effort will have a more harmful effect than helpful. Sincerity and enthusiasm
are contagious.

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 AREAS OF LEADERSHIP

The following information is given in order for you to be familiar with the many
places your actions and attitude will have a bearing on our team.

OFF THE FIELD

1. CLASSROOM: Your intelligence is not a factor in the type leadership

you may show in the classroom. The things that
determine teachers’ and students’ attitudes toward
athletes are not based on intelligence. You are
expected to be on time, be courteous, be attentive, and
make an honest effort in class work. Also, don’t our
athletes in your class to have a negative effect on the
classroom environment.

2. COMMUNITY: Because you are an athlete, you will be watched more

closely by the public than an ordinary student. Your
actions will be the guideline for what people think of
athletes, not just you. We will hear much more about
our worst than our best. Therefore, our worst athlete’s
behavior must be good. Points to watch are:
DRIVING—abide by all laws, do not “hot rod”.
COURTESY—be polite to all you come in
contact with.
LANGUATE—do not use profanity.

3. FAMILY: Your parents will be pleased for you to be an athlete if

you do not use practice or athletic activities as an
excuse for not doing your share of work at home. Invite
them to attend booster club meetings, games, and
practice sessions. Don’t use athletics as an excuse for
not making good grades. Make your parents a part of
the thrill of athletics.

4. CHURCH: You can truly influence the lives of young people if you
become active in church work. Take advantage of the
opportunity to join the “Fellowship of Christian
Athletes”. Remember your reputation is the same as
those you socialize with.

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 DRESSING ROOM BEHAVIOR

1. PRIDE IN FACILITIES: You must visibly and verbally show that you are proud
of our facilities and expect all people using them to take
proper care. The equipment you wear is the best money
can buy. Proper use and care of the equipment will
insure the same by our younger players.

2. CONDUCT: The dressing room is a place to change clothes, shower,

store equipment, and receive treatment for injuries. It is
not a place for “horseplay”. Make our dressing room a
relaxed and pleasant environment.

PRACTICE TIME

1. PUNCTUALITY: Always be on time for the start of practice and drills. A

senior should be the first all of the time.

2. COACHABILITY: Attempt to do exactly as your coach tells you.

Unnecessary questions or a poor attitude toward a
coach’s corrections or criticisms will cost valuable time
as well as create dissension on the squad.

3. HELPFULNESS: Be ready to help other players with techniques they do

not do well. Do this before practice, after practice, or at
times when you may do so without distracting from a
drill.

4. EXTRA EFFORT: Ask for help on weak points before and after practice.
No matter how good you are, you will never stop
improving. Extra effort also means never complaining,
learning more than one position, or generally doing a bit
more than the minimum.

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 TRAINING HABITS

1. ABSTINENCE: You must never smoke or drink alcoholic

beverages. You may fool the coaches
temporarily, but you cannot fool yourself or your
teammates at all.
FAILURE ON THIS POINT OF LEADERSHIP
WILL RESULT IN POOR TEAM MORALE
FASTER THAN ANY OTHER THING.

2. CORRECT VIOLATERS: It is your responsibility to inform any player

violating rules, regardless of who he is, that he
must discontinue what he is doing.

3. REPORT TO COACH: You should report any violator who is guilty of

his second violation to the head coach. We
cannot have anyone on our squad who will not
pay the price of training.

4. TRAINING RULES: All rules.

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 GAME PREPARATION

1. TEAM MEETINGS: Be on time for all meetings. Study your

scouting report carefully and discuss it
with other players. Be critical of your
play in films and look of ways to improve
yourself. NEVER miss a meeting.

2. MENTAL PREPARATION: Football is a contact sport that relies

heavily on morale. Although each person
prepares himself slightly differently,
general team preparation will be as
follows:

Monday through Wednesday—Mental

preparation during this time entails only
good practice work and learning your
opponents thoroughly.

Thursday through Friday—The practice

work is over. You should know what to
expect from the opponent and how to play
against him. These two days we must
prepare our team for physical contact.
Each player must prepare himself, but the
following are factors that must be present
for this preparation to take place:

a. Be serious when talking about the game.

b. Be sure all social activities are off the
night before a game.
c. From the pre-game meal until game
time, cut all conversation to a minimum
and let each player have those four
hours to himself. Silence allows you to
to think.

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 TEAM MORALE

This is the area where senior leaders make or break us. Your actions in this area
must be right. Morale is a constantly changing thing. It will either get better or worse.
It will not remain the same.

You will either be a player who plays in every game or you will be a back-up.
There are few great players who do not have good back-ups behind them to push them
for their position. This means that we will probably have only as good a team as our
back-ups. As head coach, I can assure you that no first team player will keep his
position on the basis of ability to play. Players will be picked by effort and playing to
their full capabilities. A loafer will never play, regardless of how great his ability or
potential may be.

Our Junior Varsity team will be composed of mostly freshmen and sophomores
with a few juniors. They have the job of running the opponents plays against the varsity
each week on Monday, Tuesday, and Wednesday when they don’t have a game on those
days. This is a tough job and they must do it well if we are to be well prepared. An
occasional pat on the back and a word of thanks will go a long way in making them
realize their value to the team. If they are loafing, some of our seniors should talk to
them before or after practice as a team, and encourage them to do their part.

This outline should give you an insight into the many factors involved in having a
great team. How well you use this information will determine what type of team we
will have this year. Actually, good leadership by the seniors this year will pave the way
for following years. Poor leadership will leave us in the process of starting from scratch
again next year.

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 LEADERSHIP QUALITIES
Leaders must possess the following essential qualities:

LOYALTY

COURAGE

DESIRE

EMOTIONAL STAMINA

PHYSICAL STAMINA

EMPATHY

DECISIVENESS

ANTICIPATION

TIMING

COMPETITIVENESS

SELF-CONFIDENCE

ACCOUNTABILITY

RESPONSIBILITY

CREDIBILITY

TENACITY

DEPENDABILITY

STEWARDSHIP

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 RESPONSIBILITIES OF A LEADER

 Leaders are responsible for establishing the atmosphere in which they lead.
Leaders can and must influence and control the spirit of their peers.

 By their own actions, not their words, do leaders establish the morale, integrity,
and sense of justice of the subordinates. They can not say one thing and do
another.

 Leaders must establish a high spirit of mutual trust among subordinates.

 Leaders must attach value to high standards of performance and have no tolerance
for the uncommitted.

 Leaders must expect continual improvement in subordinates based on new

knowledge and experiences.

 Leaders must encourage creativity, freedom of action, and innovation among their
subordinates as long as these efforts are consistent with the goals of the team.

 Leaders must provide direction to their subordinates.

 Leaders must teach their subordinates that which is expected of them.

 Leaders should never misuse power.

 Leaders make great personal sacrifice for the good of the team.

 Leaders must encourage healthy competition among their people.

 Leaders must understand that the spirit of the law is greater than its letter.

 Leaders must never shed honor, morality, and dignity.

 Leaders must hold a strong conviction of duty above all other ambitions.

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 RESPECT

1. Respect is an extension of a positive, optimistic attitude.

2. Respect begins with a person having respect for himself.

3. Respect for team members breeds togetherness.

4. Respect has no ethnic, racial, or social barriers.

5. A team with respect for one another, win together.

6. Respect is a two-way street between players and coaches.

7. Make no mistake—football is a team game.

8. Signs of disrespect have negative influences on a team.

9. Successful teams are a family of ONE.

10. Rule of Thumb: No one embarrasses anybody in front of

their peers or public ally.

11. One formula for building respect is developed through an

an attitude of:
PLP = Players Love Players
CLP = Coaches Love Players
PLC = Players Love Coaches
CLC = Coaches Love Coaches

12. RESPECT must be EARNED, not assumed OR DEMANDED.

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 TEAMWORK
TEAMWORK divides the work and doubles the success.

It is the fuel that enables common people to attain uncommon results!

Being part of a team, we accomplish more, faster.

Support, compassion, and caring will inspire everyone to keep pace, and
then, lead—in spite of pressures, hardships, or fatigue.

It is a reward, a challenge, and a privilege to be a contributing member

of a team.

3 Steps to Building Your Best Team

1. Learn to care about, like, and love each other
and build personal involvement.

2. Learn to believe in each other and build

personal commitment.

3. Feel secure in the group and build a common

ground/reference ensuring a successful
“Mission Accomplished.”

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Coming Together is a

BEGINNING
Keeping Together is

PROGRESS
Working Together is

SUCCESS
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 THE REWARD

Personal Satisfaction

The reward is to become part of a dynamic, continuously improving

team where you, as a player, is accepted, challenged, recognized,
respected, and appreciated.

You belong to a team where you are the difference.

It is the glue that allows new seniors to take an important leadership role
and all others to ask, “What can I do for this team?”

COMMITMENT
1. Will cost you.

2. Counts the most in the toughest of times.

3. You will know—if you’re really committed—on

decisions you make while all alone.

4. The rewards for Total Commitment do not

come instantaneously, but the rewards come
after a lot of sacrifice, effort, disappointment,
and heartache. However, the real rewards for
Total Commitment will last a lifetime.

Great Involvement = Great Commitment

Great Commitment = Great Success

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 THE FOUR ACES
To perform at our peak level of efficiency it is imperative
that we focus on only what we can control. To focus on anything
other than our own personal sphere of influence is a dangerous
distraction. Superstars are always focused and never distracted.
The following four areas of focus are completely under our
control:

AWARENESS: To achieve peak levels of performance you

must have awareness of every aspect of your
time. Never go through the motions—know
your assignments.

CONCENTRATION: The ability to focus on the task and technique

at hand, and be apathetic to any distraction is
the sign of a star. Play each play one at a
time.

EFFORT: Any man of success in any field knows that

HARD WORK WORKS. The greater the
effort the greater the reward.

SYNERGY: The team effort is greater than the sum of the

individual effort. Synergy occurs when
everyone on the team performs like an ACE.
The attitude of “We not me” and enhancing
your teammates’ performance are the keys to
synergy.

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SYNERGY
1+1=3

WE NOT ME

AND

EVERYBODY

IS THE KEY
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 ATTITUDE
1. More athletes fail through faulty mental attitude than in any other
way.

2. Attitudes are habits of thinking. You have it within your power to

develop the habit of thinking the thoughts that go to make up a
winning attitude.

3. The foundation for the proper attitude consists of developing the

habit of thinking positive thoughts.

4. Tell yourself constantly that you can do something and you will.
Tell yourself you can’t and your subconscious mind will find a way
for you not to do it.

5. A desire to win and a desire to prepare to win are important

ingredients of a winning attitude.

6. Before you can scale the heights of athletic greatness, you must first
learn to control yourself from within. Be your own master.
Control your emotions.

7. An athlete with a good attitude is coachable. He welcomes

criticism, constantly seeks to learn, and avoids criticizing his coach
or teammates.

8. True success depends on teamwork, and the winning attitude puts

the good of the team ahead of anything else.

9. Whether you create a winning attitude is entirely up to you.

10.What is your attitude TODAY?

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 PERFORMANCE LEVELS

ACES: The top level performance. True

Winner.

CHOKER: Wants to win but doesn’t believe he can.

MAD MAX: Wants to win but blames everyone else if

he doesn’t.

JOKER: Wants to win only if it’s easy. Avoids

challenges to protect ego. When it gets
tough, he quits.

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