MEHRAN BANARAS COLLECTION AND BOUTIQUE

EXECUTIVE SUMMARY:
MISSION:
Mission is to provide the unique style to every client.
DESCRIPTION:
Mehran Banaras Collection & Boutique is an upscale women & men's clothing boutique that
will open in January 2012. Mehran that means, "Happiness" or Bringing Happiness defines
the boutique and its essence of inclusion. Mehran Banaras Collection & Boutique clothing
selections and exclusive personal style services, which include a detailed Style Assessment,
will ensure that our customers are well dressed.
PRODUCTS/SERVICES:
Mehran Banaras Collection & Boutique will carry Ready-to-Wear (RTW) designer, formal,
casual, party wear and especially bridal apparel for women & men. Mehran Banaras
Collection & Boutique will feature other choice selections by Pakistanis traditional and
western females taste such as Shalwar Kurta, Weekend Maxi and short dresses for party
wear, Designer Tops in casual collection.
UNIQUE & INNOVATIVE:
Mehran Banaras Collection & Boutique will provide services such as Style Assessments,
alterations, personal shopping, and special ordering to customers during store hours and by
personal appointments. Style Concierges who are trained within the image industry will be
available to customers on a daily basis. Mehran Stitch's innovative Style Assessments and
educational emphasis in helping women & men develop their personal styles will enhance
our reputation as a truly unique boutique.
MARKETS:
The Mehran Banaras Collection & Boutique customer is a busy professional man & woman,
university student, rich housewives & Husbands who lives in the City of Pakistan Khairpur
with a household income over 20000/- per month. He/ She enjoy the boutique fashions and
wants a place where He/ She can get unique style meet her lifestyle need.

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COMPETITION:
Mehran Banaras Collection & Boutique has stiff local competition with the few boutiques in
Khairpur. Direct competitors include those boutiques that carry some of the concepts that
Mehran Banaras Collection & Boutique plans on carrying or could move easily into carrying,
and are located in the Valley. Indirect competitors are those boutiques in Sukkur and
Khairpur that focus on a different target market or do not focus on unique design that Mehran
Banaras Collection & Boutique will carry, in addition to well-known boutiques in
other metropolitan areas.

MEHRAN BANARAS COLLECTION AND BOUTIQUE

Financial Projections:
FY 2012
Sales
6,000,000
Net Profit
2,520,000

FY 2013
6,600,000
2,772,000

FY 2014
7,260,000
3,049,200

FY 2015
7,986,000
3,354,120

GENERAL COMPANY DESCRIPTION:

We are in a Business of Boutique in which we design clothes for women & men and each
design will be unique Each design is original, focusing on individual style, each
person privileged as our unique Mehran pattern having their own personal authentic design
with no duplicate "Mehran Banaras Collection & Boutique patronizing royalty Initially
launching only in Khairpur. The basic maintained theme of our outlet will be personified with
the color pink; the decor shall be of light colored walls supported with diamond-like stones
and curtains. Each outlet will have a fairly sized lounged that will include beverages and
refreshments for the waiting customers. Soft soothing music will accompany the ambience of
the shops.
MISSION STATEMENT:
The mission of Mehran Banaras Collection & Boutique is to provide uniqueness to every
woman. We never comprise towards the style and individualistic of our every single client.
COMPANY GOALS AND OBJECTIVES:
Mehran Banaras Collection & Boutique goal is to take a place of Hina`s Boutique in
Pakistan.
LEGAL FORM OF OWNERSHIP:
Partnership
PRODUCTS AND SERVICES:
Our shop will have four types of clothing lines casuals, formals, party wear and
bridal/Groom. The clothes in our shop will not have any duplicates, just one piece; if bought
by a customer, there wont be a spare lot and will not be designed again. This way each of
our customers will have a unique piece of clothing that no other will share anywhere. This is
the driving selling proposition that we shall market.

Market research - Why?

In the Questionnaire we asked questions that if you get a chance to wear a dress which is
unique and nobody can have it so most of the Gents & ladies said yes, so through small
survey we identified the need of such boutique which should offer dresses to its clientele
which no one else can have it.
a) Market Size:
We have a market size of approximately 300,000 people from the age group of 15-50.

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MARKETING PLAN:

MEHRAN BANARAS COLLECTION AND BOUTIQUE

b) Market Share:
Being very realistic we are targeting 1% of our total target market, which is 50,000,due to the
fact that has to be considered like, is the target audience aware of our product and do they
believe on us.
c) Consumer Analysis (Current situation)
Nature of buying decision: Usually the buying decisions of women & men in this case are
very choosy. Customers are mostly likely to make a purchase while they find something very
different when they come across such boutique outlets; otherwise previously visited
customers who have made purchases tend to turn into retention. If we are to properly
differentiate these two natures of buying; the casual and semi formal clothes are
usually bought out of uniqueness and party wear, formal and bridal clothes require the
customers to make prolonged periods of decision making time.
d) Barriers in entering this market with the new company:

High marketing costs

Consumer acceptance and brand recognition
Unique technology and patents
Solution to these Barriers:
Use resources efficiently so that there will no wastage on unnecessary marketing.
Organizing events to develop clientele acceptance for our product. Going into
universities arranging fashion shows.
We dont publish our catalog so that no one can copy our designs, plus we also save
our cost by not making copyrights of these designs.

Product from the client:

Mehran Banaras Collection & Boutique will carry from Ready-to-Wear (RTW) and made to
order suits of different designs, diffusion lines and casual, formal, party wear apparel &
bridal/ Groom dress for men & women. Mehran Banaras Collection & Boutique will carry
four main RTW and MTO lines (Mehran Formal Collections, Mehran Casual Collections,
Mehran Party wear, Mehran Groom Collections & Mehran Bridal Collections) these
collection have sub categories with various fabrics around the world such as Velvet,
Georgette, Chiffon, Cotton, Silk, Polyester Cotton, Lillian, Crepe and Organza/.

Mehran Banaras Collection

Mehran Formal Velvet Collection
Mehran Formal Georgette Collection
Mehran Formal Chiffon Collection
Mehran Formal Cotton Collection
Mehran Formal Silk Collection
Mehran Formal PC Collection
Mehran Casual Cotton Royal
Casual Lillian

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APPAREL LINES

MEHRAN BANARAS COLLECTION AND BOUTIQUE

Mehran Casual Crepe

Mehran Party Velvet
Mehran party Silk
Mehran Bridal Fashion
Mehran Traditional Bridal
Mehran Classical Bridal
Mehran Modern Bridal

Some of the key lines are detailed below:

Mehran Formal Collections:
Mehran Formal Collection is actually designed contemporary cuts to
keep a different style. Detailed, delicate and sparkling embroideries are
done on luscious Velvet, Georgette, Chiffon, Cotton, Silk, PC, Crepe,
and Organza, creating the perfect evening wears for our clients. In this
category we will also cater office-going ladies by providing them subtle
or bright colors to make their day perfect."Epitomizing elegance like no
other"
Mehran Casual Collections:
Mehran Casual Collections is of unique cut in classic styles. They are
designed in a way that there can be no other alternate for casual wear.
Keeping the weather in mind Cotton, Lillian and crepe are used. Casual
tops will be designed that can be worn with a pair of jeans, Capri's,
trousers or anything of clients choice. Mehran Collection very well
knows how to dress a woman.

Mehran Bridal/ Groom Collections:

Only once in a lifetime a girl & Boy experiences the
special day of her/ his life that is her/ his wedding day
and we are here to make this day more special for our
clients by designing a dress that is specially made for
their personality. Mehran bridal collection presents an
amazing Bridal/ Groom Collection, best suited for the
Asian brides & Grooms, enhancing the beauty and look
of innocence yet presenting a picture of elegance.

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Mehran Party Wear:

Mehran party wear brings innovative ideas in party wear. Unique
styles of clothing that will glamorize evening and make our clients
look the most beautiful. This category will include long sleek
dresses with different designs; it will also have short dresses.
Mehran collection designs are considered feminine and elegant so
we will also design according to the desire and a requirement of our
clients as the attention is on individualism.

MEHRAN BANARAS COLLECTION AND BOUTIQUE

CUSTOMER AND MARKET RESEARCH:

Market Needs:
If you were to overhear women & men talking in a dressing room, you would more than
likely hear them comment on something they've tried on and question how they should wear
it or what it will go with in their closet. Research has shown that women & men are stressed,
have little time to shop, and would generally like help in determining the right clothes and
styles to wear. With over 15million
Pakistani women & men between the ages of 15-49 spending over 2.43% out the total
consumption which is equals to 337 rupees in apparel each year, there are sure to be some
mistakes made in clothing choices. Television shows such as Style 360 "FYI" shows updates
regarding the current fashion and trying to reduce woman's confusion about what looks best
on her. Even women & men who can afford a professional stylist feel helpless and often
jokingly request that their stylist unable help them get dressed. One gender in particular
influences the majority of the retail marketplace: women & men. Women & men comprise
48.6% (89 million) of the Pakistani population and control or influence. Research indicates
that women & men approach retail shopping uniquely by evaluating purchases based
on product and company information derived from both personal and expert sources. The
table below shows that out of the ten characteristics consumers find important in deciding
where to shop, four were attributed to customer service.
Top Ten Factors in Deciding Where to Shop:
Reason
1) Has reasonable prices
2) Treats customers with respect
3) Carries quality merchandise
4) Doesn't pressure me to buy anything
5) Convenient store hours
6) Handles merchandise returns fairly
7) I can always find what I want
8) Carries a wide variety of items (e.g. colors, sizes)
9) Has outstanding customer service
10) Makes it quick and easy to shop
Market Size:
To check how many women & men purchase their outfits from boutiques for this we had
several statistics from government of Pakistan which indicates that the population of women
& men in Khairpur & Sukkur is around 1.5 million and the average household expenditure on
readymade garments was around16% thus we get the idea that in 1.5 million of population
around 0.23 million of population purchases their outfit from boutiques or same type of
shops.
Market Size 2
259,760

Average
377,796

The above method is the one way to check the market size, thought we not stick to these
statistics we design a questionnaire and design a sample of 30 respondents from them we

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Market Size 1
495,832

MEHRAN BANARAS COLLECTION AND BOUTIQUE

asked different questions regarding their buying habits and behavior from them we get to
know that from different areas of people they rate their purchasing 55% from boutique and
45% they design their own clothes from tailor. Thus we use that research to calculate the
market size of the Khairpur, which is around 0.4 million.
INDUSTRY SIZE:
Due to unavailability of the data we have to count the major market leaders operated in the
busy streets of Khairpur, thus we get to know that approximately there are 2 big players who
are catering the need of designer wear for around 0.03 million females.
Penetration Rate:
Since there were total 1,534,319 from the age of 15-50 and there are 377,796 females
currently purchasing outfits from different boutiques so by dividing total population of
females with the females currently purchasing their outfits from boutique we get 24.6% of
market penetration rate.
Small Survey Results Customer needs, expectations and buying patterns
The Mehran Stitch customer loves to shop and enjoys going to boutiques by showing their
yearly expenditure on an average has 100,000. She is knowledgeable about designer fashions
and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic
pieces throughout the year. Many times she shops to "browse." By offering fashionable
accessories and wardrobe organization items, Mehran Stitch will be able to grab a larger
share of her wardrobe budget. She is used to coming into the store and browsing through the
clothing items and trying on what interests her. She expects a warm and comfortable
environment and nice dressing rooms. She enjoys being left alone but also enjoys the special
touches of personal shopping assistance and having the ability to special order items.

According to our small survey of 30 respondent we found that Close to 50% are studying and
17% are housewife, 13% have running their own business and 20% are working women. The
clothing market can be segmented into various sectors of customers who differ in style, color
and cloth preferences. These people can be safely segregated from demographics involving
the ages of 15 to 50 particularly talking about the female customer base. The young girls
from the age span of 15 to 20 adopts a preference of a specific palette of colour range that
includes bright and playful colors for example shades of yellow, shocking pink and shades of
light green. This segment prefers a more contemporary mode of clothing that involves jeans,
skirts, frocks and trendy variations of shalwar kameez The segment that follows from the
ages of 21 to 25 categorizes those girls who adopt the clothing involving the same types of
the younger segment but keep a tendency to incline towards formal wear since a percentage
of these girls are married and workingwomen. The ages from 26 to 35 include mature women
who have the tendency to sway from various modes of clothing. They tend to either fall into
a very simple and normal mode of dressing. At some point these women & men start to adopt
a nature of being adventurous and experimental in their preferences. 36 to 50 and onwards is
categorized as a segment that involves middle aged married women & men and old matured
independent ladies who are studied to be the most experimental in their dressings. This

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Market Segmentation:
Khairpur is rated amongst the top Sindh markets in economic and educational achievements.
At an average age of 21, the Khairpur professional is highly affluent, with an average
monthly family house hold income of all the quintiles is Rs.12,326/-

MEHRAN BANARAS COLLECTION AND BOUTIQUE

segment does not include all the ladies of this age in the pertaining age group but only
includes the upper class social classes. The segmentation is further simplified in tabular form
in the Consumer Analysis section.
Demographics:
Age15-50
Both Gender
Race Ethnic Group Asians
Education: Most likely students of high schools & universities or those who have completed
their academic qualifications.
Non-Educated rich mothers/wives.
Income: A yearly income of 200,000 Above.
Occupations: Business Executive men &women, student of higher education, working men
& women or housewives.
Religion: All religions (all those who prefer trendy or modern cloths)
Geographic Segmentation:
Urban Residents of posh areas of Khairpur and Sukkur. Country Major is Pakistan, than all
around the world.
Psychographic Segmentation:
Lifestyles (Activities &attitudes) Going to parties, launches, openings, etc. They like being in
latest trends, Personality Non-stingy, extrovert, outgoing, image conscious.
Benefits:
Functional Non-Functional: The cloth material, embroidery, color, stitching and design,
quality and uniqueness. Personality/ Ego boost, Pride. Uniqueness will represent every
customers individuality.
COMPETITIONS:

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Mehran Banaras Collection & Boutique has stiff local competition with the few boutiques in
Khairpur & Sukkur. Direct competitors include those boutiques that carry some of the
concepts that Mehran Banaras Collection & Boutique plans on carrying or could move easily
into carrying, and are located in the Valley. Indirect competitors are those boutiques in
Khairpur that focus on a different target market or do not focus on unique design that Mehran
Banaras Collection & Boutique will carry, in addition to well-known boutiques in other
metropolitan areas.
The following are the list of potential direct and indirect competitors present in the market
catering to the mentioned target audience.
Direct Competitors:
Outlets and designer shops will be the direct competitor of our brand since they cater to the
same target market. These shops mostly cater to customized preferences of the customers and
also release their own designs in the dressing categories. Ghouris and Elegant Boutique.
Indirect competitors:
The indirect competitors include all low-end and low priced outlets including shops at Mall
Road, Ayoob Bazaar, Hyderi Bazaar etc that cater to all classes from lower to the upper
middle.

MEHRAN BANARAS COLLECTION AND BOUTIQUE

TARGET MARKET:
Demographics:
Female.
Spending 86% of their household income. Professional woman, Housewife,
university Students and Students of O and A Levels(age 15-50) Household income
over 20000/- College-educated and currently studying Lives in a higher-income
Khairpur Neighborhood.
Psychographics:
Looks for something new, willing to spend money on quality, core items.
Would like more time or help in understanding what clothing is right for her.
He/She wants to look her best because He/She wants to feel good about herself as
well as make a good impression at her job.
He/She cares about how He/She presents herself, enjoys fashion, and looks for quality
over quantity.

Objective #1: Launch of Mehran Stitch

Strategies:
Build awareness of brand and services to exemplify strong store reputation Provide
customers with a sense of access to "inside information" and harness the power of a woman's
personal network Supported by our small survey of 30 respondents.
Supported by our survey taken the averages of spending on clothes in a year and than divided
it for months.
Utilize personal referrals and stylists to build traffic Tactics:
Promotion:
Strengthen the customer relationship via events and special communications hold two large
sales a year: winter and summer
Web: Promote key merchandise & events on the website
Direct: Send out monthly email newsletter to customers.

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Strategy:
Based on small research conducted on women & men's shopping behaviors as well as our
own research for Khairpur women & men, the following marketing strategies will be
employed:
Develop strong relationships with customers by utilizing Style Assessment and
offering services to help each woman determine the right clothes for her.
Provide educational materials and programs that enable customers greater decisionmaking confidence.
Build awareness of brand and services to exemplify strong store reputation.
Provide customers with a sense of access to "inside information" and harness the
power of a woman's personal network by leveraging marketing collateral designed for
sharing and encouraging referrals.
Utilize personal referrals and stylists to build traffic.

MEHRAN BANARAS COLLECTION AND BOUTIQUE

Personal Selling: Develop working relationships with 2-3 personal stylists Provide personal
appointments Train Style Concierges to provide exceptional service and exhibit patience in
the selling process with women & men.
Events:
Hold Launch event/party - Invite VIPs and Khairpur Socialites Hold unique after-hours
shopping events (Mother-Daughter night, Travel Planning, Girls Night Out, etc.)Hold Fall &
Spring events
PR:
Get voted as one of best places to shop on Yello and in Vogue Magazine.
Objective #2 - Garner In-Depth Understanding of Customers
Strategies:
Develop strong relationships with customers by utilizing Style Assessment and offering
services to help them determine the right clothes for them Provide educational materials and
programs that enable customers greater decision making confidence Tactics:Promotion:
Promote gift giving during key holidays (Eid, Valentine's & Mother's Day)and utilize
assessments to assist gift givers in purchasing the appropriate gift.
Direct:
Integrate style personalities and other key information into customer database and develop
customer segments Create awareness of assessment through emails to customers
In-Store:
List the style personality numbers on each merchandise tag to generate interest and
awareness of the Style Assessment Provide overview of Style Assessment in dressing rooms
Tailor merchandise offerings to specific Style personalities
Events:
Hold monthly Style Assessment workshops.

Positioning Statement:
Mehran Banaras Collection & Boutique provides women & men with upscale designer
clothing and exclusive personal services. Our main competitive advantage is the unique Style
helping women & men develop their personal style.
Brand Positioning:
'Mehran Stitch' is Pakistani Sindh Cultural image. Building on the meaning of "Mehran,"
Prestige will memorize the pride of Sindhi Emperor, which defines the boutique, and its
essence of inclusion. Style Studio is added to the overall name to suggest that women & men
can come to the boutique to learn about themselves and experiment with their personal style.
By combining these two meanings, Mehran Banaras Collection & Boutique Style Studio
seems to be the leader in providing exceptional service and assistance for women & men's
fashion needs. The elegance of the name suggests the types of clothing and accessories that
will be featured.
Brand Personality:
Innovative | Stylish | Contemporary | Modern | Fresh | Approachable | Elegant | Cultural: The
overall brand personality of Mehran Banaras Collection & Boutique aspires to be

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MARKETING PLAN
MARKETING STRATEGY

MEHRAN BANARAS COLLECTION AND BOUTIQUE

fashionable, customer-oriented, innovative, refreshing, stylish and educational. The boutique
is a place where women & men can go to transform themselves with beautiful clothes and
take advantage of the Style Assessment and other services that help them determine the right
clothes for their unique selves. We are a shop that educates. We help women & men learn
about the designers, gather with their friends, and have fun during the process. We not only
carry items that help them look good, but we also help our customers maintain these items.
Promotional Plan:

Promotion Summary:

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With respect to our strategies

from which we make objective,
our launch will start with teasers
around the city in the form of
billboards on major locations of
the city. This will then be
followed by a main billboard
design that will have our
advertising message and original
color theme. The local cable tv
will also be used. Press and
Magazine advertising shall at
once be our first advertising
campaign that shall be placed in
popular magazines such as Pink,
Visage,Libaas, She, Sensation,
Women & mens Own and Zinq.
Major newspapers such as Dawn,
The News and the Nation will
contain our press ads highlighting
details of our outlets. The initial
campaign shall last for 3 months
after which no more advertising
will be done for our brand. Our
advertising will depend on our
brand champions and advocates
(satisfied customers) using the
pull effort. With word of mouth
and social networking marketing,
mainstream advertising will not
be required. Calendar and noncalendar based strategy for below
the line activities like fashion
shows will also be practiced.

MEHRAN BANARAS COLLECTION AND BOUTIQUE

The following promotional tactics for generating buzz and awareness about Mehran Banaras
Collection & Boutique will be implemented:

Personal selling and word of mouth via networks of friends, stylists and customers
Unique visual displays in storefront on a weekly basis
PR (local and national)
Boutique email newsletters
Direct mail such as postcard notices that are targeted specifically to the customer
Sales Promotion such as store events.
Mehran Banaras Collection & Boutique Web Site
Magazines cover pages.
Advertising on Facebook

Other important marketing strategies, such as developing strong customer relationships

(retention), will utilize a different mix of marketing programs.
Local Cable TV
Press
Radio
FM
Outdoor
Hoarding
Internet

It is recommended that the

proposed location for the said
enterprise be a posh area,
where people have the buying
capacity for women & men
fashion wear. As the idea of
business is very unique Mehran
Banaras Collection & Boutique
Style Studio will be located in an
upscale
neighborhood
in
Khairpur. A significant proportion
of the target market lives in this
area. Mehran Banaras Collection
& Boutique will work with the
local merchants association as
well as local publications to
generate PR and shopping in the
neighborhood. Mehran Banaras
Collection & Boutique will also attract women & men from throughout other Khairpur
neighborhoods as well as the few women & men who come to Khairpur from out of town to

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LOCATION:

MEHRAN BANARAS COLLECTION AND BOUTIQUE

shop. As we dont need to have random customers we have chosen Haji Muhammad Ramzan
Complex near civic centre Mall road as a location a shop will be taken there on rent. The size
of the shop would be at least 300Sq.ft approximately 20 feet front and 15 feet depth.
Furthermore, a small place will be required to establish the stitching unit. One viable option
is to rent a small place for this purpose because the stitching cannot be done in PC as it will
only be our selling point. The shop will be obtained on rental basis, and the rent for the shop
is Rs. 125 per sq.ft that is 37500 and 16 percent GST will be charged on the rent that will be
6000.According to the prevailing practice, six months rent as security, as security would
be required for renting the shop so security deposit will be given and one month rent. It is
assumed that security deposit is a one-time expenditure whereas rent will be paid on monthly
basis. The cost estimates for setting up the Boutique are as follows: Security for renting shop
is 6 months rent (Rent Rs.37,500 per month plus16% * 6 months rent as security)261,000,
Interior decoration (installing lighting, mannequins, hanging racks, mirrors, glass panes, cash
counter, and other furnitures, etc.)500,000
The project will have the following infrastructure components:
Infrastructure Requirements Sq .Ft
Main shop covered area300Try room10 (2rooms) Shop floor280Building for stitching
unit1000.
PRODUCTION PROCESS FLOW:
The process for converting fabric in designer wear garments follows the below mentioned
sequence:
Pattern making
/ cutting
Market / Clientele

Stitching/
La

Presentation

Pattern Making/Cutting:
Based on the designs selected, patterns for cutting are developed and based on these
patterns, fabric is cut, embodied, block printed, and processed accordingly.
Stitching:
The cutting is followed by stitching of fabric, which can either be done by the in-house
stitching unit or by outsourcing it.
Labeling:
Labels are also attached to the apparels in the process of stitching.

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Design:
The initial process starts from the designing phase. Various patterns of clothing and the
fashions in vogue, which also relate to the tastes of the concerned clientele, are designed. The
contracted designer as does this He/ She will provide the basic designs of which the fabric
will be converted into the designer wear garment. On average, a designer is supposed to
provide 40 designs per month or 100-120 designs per season i.e. three months. From these
designs, approximately 50%of the designs are selected for further development of clothes.

MEHRAN BANARAS COLLECTION AND BOUTIQUE

Finishing:
The final phase is that of finishing, in which the garment will be checked for quality control
and will cleaned (if required) for final presentation at the outlet. The garments will also be
tagged for identification of sizes, prices, addresses, handling instructions, etc.
Presentation/Market:
Once the designer wears garment is ready after going through the above-mentioned process,
it is presented at the outlet/shop for sale to the clientele.
HUMAN RESOURCE PLAN
Introduction:
We will be recruiting and selecting people who are well qualified and possess numerous
skills within their respective fields. They will be working on our predefined quality assurance
standards. There will be strict policies on which we will shortlist applied candidate and
finally form a proper workforce.
Employment structure Year 1, 2 3, 4 & 5) Employee Structure in Mehran Banaras Collection
& Boutique Style Studio:
H.R Plan
Employees Required
Cost per Employee
Total
Manager
1
15000
15000
Designer
1
30000
30000
Sales Rep
1
8000
8000
Accountant 1
7000
7000
Tailor
5
6000
30000
Peon
1
4000
4000
Purchaser
1
4000
4000
Pattern making /cutting:
Stitching Presentation Market / Clientele
Job Descriptions:
Sales representative:
Job Description
The main task of a sales representative is to sell the products design by the boutique.
Essential Duties
A sales representative must perform the following duties and responsibilities:
Solicit orders from new and prospective customers in a certain geographical area
Provide samples, and illustrations of the company's product line
Handle product inquiries of clients
Listen to customer concerns
Address product-related issues
Enlarge client base by developing excellent customer relations
Survey, analyze and prepare proposals for new prospects and old clients
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MEHRAN BANARAS COLLECTION AND BOUTIQUE

Manager
Job of the manager is to resolve the problems, which a customer may have. Keep a check on
the employees.
Essential Duties:
Supervise Maintenance and keep a check on overall performance of other employees and
security guards.

Cash inflow and out flow management.

Feedback from customers
Lead and motivate all employees
Control any crisis situations.

Experience:
Minimum two years of experience in a customer service centre with good communication
skills and appearance.
Knowledge and skills required:
Self Motivator.
Communication Skills
Education:
Masters in Management Sciences..
Accountant
Accountant should have a perfect knowledge of keeping the books of accounts and posses a
suitable degree of Accountancy.
Key Responsibilities:
To keep the proper books of accounts.
To keep an account of the daily cash expenses and ( Cash inflows and Out flows)
To make all the financial statements required
Making bills
Qualification:
Must possess at least a Bachelors degree (B.COM).

Tailor:
He will be stitching the clothes as directed by the designer, he will be available all day so that
if there is any alteration he can alter it for the customer.

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Peon:
He will be serving Tea, Coffee and snacks to the customers
Designer:
Designing the clothes and materialize her imaginations for the customers that have unique
sense of styling.

MEHRAN BANARAS COLLECTION AND BOUTIQUE

Purchaser:
The purchaser will be getting everything from the market for the clothes for example
laces , buttons , fabric , cloth dying etc.
Recruitment procedure:
Every candidate will go through a comprehensive test regarding the job nature; all of them
will be tested practically and would be selected on the basis of their skills and knowledge.
Training Development:
After Selection a comprehensive training would be provided so to ensure quality standards
for a better working environment.
Critical Risk Analysis

Back Up plan:
High promotion and advertisements will be done so that everyone can know about
our business and come to us.
Copy of designs:
As our business is all about uniqueness so if someone gets successful in copying our design it
will be a problem for our business. so for this we will not advertise our designs and make
animated ads for our business.
Backup plan for copy of our designs:
For this problem we will not advertise our designs and make animated ads for our business.
Rental insecurity:
As the shop is on rent so that is an insecurity that the shop might have to be vacated on the
demand of owners. As we are taking the shop in PC so they will be doing contract so the
likelihood of happening of such situation will be less so we took it 2 and if this happens of
course it will affect our business so consequences are marked as 5.
Backup plan for rent insecurity:
We will do the contract for at least two years
and if after that ye have to vacate the shop we
will shift to Civic Centre.
Political situation (Strikes):
As we know that in Pakistan political situations
are going worst day by day so the likelihood of
its occurrence is marked 6 where as the
consequences are 6 as well because the business
will remain closed and suffer loss.
Back up plan for Political situation:
Employees will stay at the workplace and keep working on the strikes day.

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No Clients:
As we did the survey and according to that 55% of ladies purchase their dresses
from boutique where as almost 95% of female responded that they would be interested if a
dress is specially made for them so there are very little chances that there will be no clients so
we took the likelihood of this situation as 2 and if it happens than of course there will be no
business so consequences is rated as 10.

MEHRAN BANARAS COLLECTION AND BOUTIQUE

Power Breakdown:
There is a great shortage of electricity in Khairpur, we won't have any problem with this issue
at the shop but the place where the production is taking place will stop if electricity is not
there. The likelihood is 7 and consequences are 8.

Fight or Flight:
As our business is not a very complicated one so the problem it will face will also be
manageable and as we have made back up plans so we will fight if any such problem arises.

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Backup plan for power breakdown:

We will have a complete arrangement of generator by which on only the sewing machines
will work but the relates items needed such as iron etc will also work.
Exit Strategy:
Every business has chances of having problems once it comes into existence, as our business
is not a very complicated so if it faces any problem we will have backup plan for handling
the situation. Following can be the problems that our business can face:
Copy of Designs:
As the concept of our business is uniqueness so it will be necessary for us to protect our
designs from getting copied because if they will be copied they will their value.
Changing fashion and trends:
As the fashion industry is changing day by day and new fashions are coming in so it can
be possible that if we dont design according to changing fashions we will have to close
down because no one will be willing to buy old designs.
Culture and Environment:
As we are making clothes also for people who are modern and wear western type of clothing,
which is not our culture, so this might create a problem for us from the side of religious
extremist
Political instability:
As there is a lot of political instability in our country so this might affect business by the
strikes and other issues.
Back up Plans: Copy of Designs:
For saving our designs we will not hang all the designs in our outlet and mostly make clothes
on order. We will not print any catalogue or booklets through which people can copy our
designs and even the ads in the magazine will be animated so that no One can copy our
designs. Changing fashion and trends:
As we have stepped into this business so we are prepared for this changing fashions and
trends so to overcome this problem we will be looking all upcoming and current fashion
trends in detail and design our collection according to that. Furthermore we will also send our
designer abroad for training and development.
Culture and Environment:
To save from the consequences of any party which may go against our western design we
will not advertise revealing dresses.
Political instability:
As there would be strikes due to political unrest our shop is in PC so it would hardly affect
our business and we will also tell the workers to stay in the working area and work there even
if its holiday in this way our production will not stop and we will also deliver the clothes to
the client if the situation allows us.

MEHRAN BANARAS COLLECTION AND BOUTIQUE

Milestone:
November 30: Designing of clothes will be started.
December 05: Purchasing fixed assets of stitching unit.
December 10: Stitching building
December 15: Fashion Show
December 16: Billboards & shop availability
December 20-25: Renovation of shop
December 28: Newsletters to people about opening on 1st July and others ads.
January 1: Inauguration party Facebook ads and other promotions.
KEY ASSUMPTIONS
PRODUCTION ASSUMPTIONS
Number of Stitching Machines
Production Capacity (No. of dresses per month)
Capacity Utilization for the first year (No. of dresses per month)
Self Production (% of total production)
Monthly self production (Year 1)

5
500
200
100%
200

COST ASSUMPTIONS
Material & Fabrics
Accessories
Embroidery Cost
Direct Labor Cost
Direct Electricity Cost
Machine Maintenance Cost
Admin & Rent expenses & promotional expenses
Fixed electricity
Average unit cost per dress (Rs.)

1000
25
75
100
20
10
200
20
1450

SALES ASSUMPTIONS:
No. of dresses sold per month (Year 1)
Average unit price per dress (Rs.)
Average Monthly Sales through retail outlet (Rs.)
Sale growth rate (Units)
Sale growth rate (price)

200
2500
500000
10%
13.33%

Hours operational per day

Days operational per month (Production)

8
25

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OPERATING ASSUMPTIONS

MEHRAN BANARAS COLLECTION AND BOUTIQUE

Days operational per month (Boutique)

25

CASH FLOW ASSUMPTIONS

Account Payable Cycle (Days)
Account Receivable Cycle (Days)
Raw Material Inventory (Days)

10
10
15

EXPENSE ASSUMPTIONS
Initial Promotional Expenses (Year 1) (%age of expected sales)
Promotion Expenses after Year 1 (% of expected sales)
Machine Maintenance per annum
Direct Electricity per month (Year 1)
Fixed Electricity per month (Year 1)
Telephone and Internet charges (Year 1)
Raw Material Price Growth rate
Payroll growth rate
Machine Maintenance growth rate
Direct electricity growth rate
Fixed electricity growth rate
Rent growth rate
Telephone and Internet charges growth rate
Depreciation Method

2%
1.5%
5000
3000
4000
2000
11%
7%
2%
10%
10%
5%
5%
STRAIGHT
LINE

FINANCIAL ASSUMPTIONS
10 YEARS
25:75
12.50%
5 YEARS
35%

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PROJECT LIFE
DEBT: EQUITY
INTEREST RATE ON LONGTERM DEBT
DEBT TENURE
TAX RATE

MEHRAN BANARAS COLLECTION AND BOUTIQUE

PROJECT COST
DECRIPTION
Machinery & equipment
Furniture & Fixture (Interior Decoration)
Security Deposits for Premises
Pre-operating expenses
Salaries
Promotional Expenses
Total Capital Cost
Working Capital
Raw material (Fabric & Accessories)
Accounts Receivable
Prepaid Rent (Boutique and Stitching Unit)
Total Working capital
Project Cost

COST (RS)
2278000
300000
50000
98000
97920
881920
28800
108800
432000
569600
3393520

SOURCES
848380
2545140
INCOME STATEMENT

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DEBTS
EQUITY