A SYNOPSIS

ON
“ COMPARATIVE ANALYSIS
OF
MICROTEK INVERTER
WITH
OTHER BRANDS”

SUPERVISOR:- SUBMITTED BY:-

PAWAN KUMAR AGGARWAL NITIN GUPTA

Designation: Prop. MBA IVth Semester
Enrollment No 07061227010
Specialization : Marketing

Remark of Evaluator

Approved / Disapproved Approved / Disapproved

( I Evaluation ) ( II Evaluation )

SESSION: 2007-2009

Directorate of Distance Education

Guru Jambheshwar University of Science & Technology
Hissar ( Haryana )
 CERTIFICATE

That is to certify Mr. NITIN GUPTA, Enrollment No- 07061227010 has proceeded
under my supervision on his Research Project Report on “ COMPARATIVE
ANALYSIS OF MICROTEK INVERTER WITH OTHER BRANDS” in the
specialization area , Marketing.

The work in this report is original of an MBA student and has not submitted in any other
university for degree. He has completed all requirements for Research Project Report and
the work is Excellent.

Signature of Supervisor

Name: Pawan Kumar Aggarwal

Designation: Prop.

Organization: Mahamaya Marketing

 Directorate of Distance Education
Guru Jambheshwar University of Science & Technology
Hissar ( Haryana )

RESUME OF SUPERVISOR/GUIDE

NAME : MR. PAWAN KUMAR AGGRAWAL

DESIGNATION : SALES MANAGER & PROP.

MAHAMAYA MARKETING

QUALIFICATION : BA

AREA OF SPECIALIZATION : MARKETING

EXPERIENCE : 6+ YEARS

OFFICIAL ADDRESS : MAHAMAYA MARKETING

SHOP NO-25, 1ST FLOOR,
B-BLOCK DDA MARKET,
PRASHANT VIHAR,
NEW DELHI-110089.

TELEPHONE : 011-27552243

MOBILE : 9818371200

E-MAIL : mahamayamarketing@hotmail.com
pawankumaraggarwal@gmail.com

I am willing to supervise Mr. Nitin Gupta Enrollment No- 07061227010 on the topic
“COMPARATIVE ANALYSIS OF MICROTEK INVERTER WITH OTHER
BRANDS”

Signature

Countersigned by employer with seal

Countersigned by Director of Study Centre with seal

 TABLE OF CONTENTS

1. INTRODUCTION OF INVERTER INDUSTRY

2. REVIEW OF LITERATURE & PROBLEM
STATEMENT
3. OBJECTIVES OF THE STUDY
4. RESEARCH METHODOLOGY
5. SCOPE OF PROPOSED STUDY
6. QUESTIONNAIRE
7. REFERENCES
 INTRODUCTION OF INVERTER INDUSTRY

India is the largest developing country but there are many problems in this city
like communication, transportation etc. But the main problem is the shortage of
electricity. The demand of electricity is more than supply. That’s why people prefer to
use Inverters. Because this helps them to give power supply at the time of power cut.
There are many brands of Inverter in the market like Luminous, Su-kam, etc.

MICROTEK is the country's Largest Power Products manufacturer having

products like Line Interactive UPS, ONLINE UPS, DIGITAL & SINEWAVE
INVERTERS/UPS EB/UPS E². Eight manufacturing plants, each specialising in
different sphere of the industry has made it possible for Microtek to harness the
World's latest technology, perfect it and incorporate it in its product range, for the
user's benefit. It is this dedication of mastering its chosen field by continuously
upgrading and investing that has won Microtek national awards and international
recognition.

Microtek has been adjudged SD's No.1 (Inverter & Home UPS) Company of the year.
Adjudged being best in Product Quality & after Sales Service in User Satisfaction
Survey, 2008. This same has been announced in the Soft disk Issue of Nov. 2008.

Microtek has been awarded 'Channels Choice Silver Award' 2008, for UPS by IDC-
Dataquest. IDC-Dataquest survey is conducted in India across 19 cities and 898
channel partners of the country

Microtek has very strong infrastructural National Network, which is growing rapidly,
presently we have 255 Service Points, 28 Service Centers and more than 7000 most
dedicated and committed Distributors and Dealers spread all across India, besides its
own showrooms and more than 200 exclusive shoppees. Microtek has achieved total
customer satisfaction through design, manufacture and supply of quality products. It
has now the largest installation base, which is growing at a fastest pace month after
month and year after year. With its vast network of well-equipped own Customer
Care Centers and the innovative scheme of On-site services, it has won the
confidence of Customers.

Microtek has World class Range of ONLINE UPS from 1KVA to 30KVA.

• Digital Inverters
• Sine Wave Inverters
• UPS EB / UPS E²
• High-End Inverters
• Range of Line Interactive UPS
• External Battery Line Interactive UPS
• Digital Online UPS from 1KVA to 30KVA.
• Inverter UPS Specialist Batteries
• Sealed Maintenance Free (VRLA) Batteries
 REVIEW OF LITERATURE & PROBLEM
STATEMENT
Existing literature survey had been done for the purpose of getting some sort of

information and inspiration to raise a unique issue about the inverter. It was very

good to go through, because all the information or the issues & data that were

contained in it inspired me a lot to raise a different issue about the inverter or you

can say in electronic sector. Existing literature survey includes hoardings,

magazines & Tv add for different inverter company.Which contain information

about the price of inverter its features & different schemes.

Problem statement:
In the last few years there has been an influx of cheap quality local inverter

manufacturer in the market. The signage manufacturer in order to increase their profit

margins have stared using low quality components without taking care of quality &

performance of these products .there are certain procedures & quality standard which

have been laid in the manuals for the manufacturing of the signage which are being

ignored. This effects the sale of the branded & good quality inverters.In this way

consumers does not know about the good inverters.

 OBJECTIVES OF THE STUDY

1) To know there brand loyalty.

2) To know about which inverter brand people prefer

most.

3) To find out the reason for buying inverters.

4) To find out the price range that people prefer most.

5) To know which features they admire in their inverter

set.
 RESEARCH METHODOLOGY

1) Propose a questionnaire to collect data

2) Campaning the Inverter in the Market area
3) Interact with retail outlet owners to understand end
users behavior.
4) Collected data from Newspaper, magazine etc.
 SCOPE OF THE PROPOSED STUDY

This study gives a clear idea or we can say view about the factors

influencing the purchase decision of the consumers for the inverters like

price of inverters, its features. Purpose of having Inverter like gone

electricity in nights, examination days, working hours in offices. This study

gives information about the consumer buying behavior in the current

scenario.

If we will talk about its scope for future studies or insertion, it

may be addition of some different queries regarding consumer changing

behavior as compare to past one. We all know that there are a lot of Inverter

Companies in this competition and surely some more companies will come

in this sector. So that some sort of duplication in Microtek inverters might be

possible. So it may be the cause raising some different kind of question to

know about the consumer’s perception about inverter as well as their

manufactures.
 QUESTIONNAIRE
For Consumers

1 NAME ……………………………………

2 ADDRESS ………………………………………………………………………

………………………………………………………………………

3 AGE ……………

4 OCCUPATION ……………………………

5 TELEPHONE ……………………………

6 MOBILE …………………………...

7 Do you have Inverter?

A. YES

B. NO

8 Which brand of Inverter you have?

Which brand of Inverter you prefer to buy?

A. MICROTEK

B. LUMINIOUS

C. SU-KAM

D. PARKER POWER

E. LOCAL
9 Which Kind of Inverter do you have?

A. SQUARE WAVE

B. SINE WAVE

10 What is the VA or KVA of your Inverter?

A. 400 VA

B. 600 VA

C. 850 VA

D. 1400 VA

E. 2.5 KVA

F. 5.5 KVA

G. ANY OTHER

11 How much time companies give services about any complain?

A. 24 HOURS

B. 48 HOURS

C. OTHER

12 What is the warranty of your Inverter?

A. 12 MONTHS

B. 24 MONTHS

C. OTHER

13 What are the features of Inverter influence you?

A. PRICE

B. DURABILITY

C. USER FRIENDLY
 REFRENCES
WEB SITES

1. WWW.MICROTEKDIRECT.COM

2. WWW.ROHINIBAZAR.COM

3. WWW.JUSTDIAL.COM

4. WWW.MOUTHSHUT.COM

NEWSPAPERS & MAGAZINES

1. TIMES OF INDIA

2. HINDUSTAN TIMES

3. HINDUSTAN ( HINDI )

4. NAV BHARAT TIMES

ALSO GET SOME DATA FROM TV ADD. HODDINGS.