Classmate Stationery :Classmate is an Indian brand of student stationery products.

ITC
Limited launched its Classmate brand in 2003 with the notebooks
category. Subsequently, Classmate added new products to its
portfolio which consists of pens, pencils, mechanical pencils and
geometry boxes.[1] Classmate has 900 distributors who make the
products available in over 70,000 outlets in India.[2] Classmate,
brought in earnings of INR 40 crore in 2005-06. This increased to
more than Rs. 650 Crores in 2011-12.[3]

Contents [hide]
1 Products
1.1 Notebooks
1.2 Pens
1.3 Pencils
1.4 Mechanical Pencils
1.5 Maths Instruments

2 Initiatives
2.1 Classmate Ideas for India challenge
2.2 Brand Ambassadors: Yuvraj Singh, Soha Ali Khan
2.3 Discussions
2.4 Corporate Social Responsibility
2.5 Classmate Young Authors Contest
2.6 WWF-India and ITC Ltd. Promoting Responsible Forestry
3 References
4 External links
Products[edit]
Classmate manufactures Notess, pens, pencils, mechanical
pencils and geometry boxes.

Notebooks[edit]
Classmate notebook brand has a product range of more than 300
variants, and is custom made to take care of varying needs in

notebooks, long books, practical books, drawing books and

reminder pads segments.[2] ITC focused on the design elements
of notebooks: each Classmate notebook has a theme on the
cover and related information inside.[4]

Pens[edit]
ITC forayed into the pen industry with the launch of Classmate
pens across markets offering the consumer stylish and attractive
designs.[2]

Pencils[edit]
Classmate HB Jet Black Pencils mark the entry of Classmate into
the pencils category.[2]

Mechanical Pencils[edit]

Classmate mechanical pencils are intended for sharp, precise

writing and drawing, especially used for precise drawings in
subjects like maths and engineering.

Maths Instruments[edit]
Classmate Invento and Classmate Victor are part of the range of
geometry boxes.[5] Invento is positioned as a more premium
product carrying interesting trivia and other useful information
about the subject, while Victor provides tinted plastic instruments
that makes it easier for beginners.

Initiatives[edit]
Classmate Ideas for India challenge[edit]
Classmate has launched a program called Classmate Ideas for
India challenge. The program would be a part of the company's
centenary initiative.[6] The nation-wide program would invite ideas
of the youth who have the potential to transform India. Classmate
Ideas for India challenge plans to reach out to 2.5 million students

across 30 cities, 500 schools and 200 colleges across the

country.[7] The CII-ITC Centre of Excellence for Sustainable
Development, WWF India, the Tony Blair Faith Foundation,
Janaagraha and the Akshaya Patra Foundation among others are
the program partners for the event.[8] The program would
encourage the finalists with an internship with relevant program
partners, besides cash prizes and other rewards. Additionally, the
top five winners would be sent to a one week international study
tour.[9][10]

Brand Ambassadors: Yuvraj Singh, Soha Ali Khan[edit]

Classmate, ITC's education and stationery products brand, has
signed Yuvraj Singh and Soha Ali Khan as brand ambassadors
for its range of products.[11]

Discussions[edit]
ITC Classmate hosted a discussion on the subject titled Principal,
Parents and Children: Building a Relationship of Mutuality.[12]

The panelists agreed on the need for greater student involvement,

in the choice of what they are taught, as well as the method of
imparting education.

Corporate Social Responsibility[edit]

Every Classmate notebook carries ITC's Corporate Social
Responsibility message on its back. For every four Classmate
Notebooks purchased, ITC contributes INR1 to its social
development initiative that supports, among other projects,
primary education.[3]

Classmate Young Authors Contest[edit]

The Classmate Young Author Contest 2004 (CYAC 2004) was
initiated by ITC Limited to provide a platform for budding writers
among students to showcase their talent and an opportunity to
develop it through interaction with some of the country's leading
literary icons.[13]

WWF-India and ITC Ltd. Promoting Responsible Forestry[edit]

This first took off in the year 2009. ITC Classmate becomes the
first Indian company to join the Global Forest and Trade Network
(GFTN).[14] Paperkraft Premium Business Paper which is a
product of ITC Limited and is the country's greenest paper mill.
ITC contributes towards environment: through 'Ozone treatment &
ECF technology' to eliminate toxicity in their industrial effluents
released by them into the ecosystem and in a large scale through
afforestation and water conservation by planting 8 trees for every
tree used and has greened over 1 lakh hectares as on today,
since 2008.[15]

Different types of channel of distribution are as follows:

Manufacturers and consumers are two major components of the
market. Intermediaries perform the duty of eliminating the

distance between the two. There is no standardised level which

proves that the distance between the two is eliminated.

distribution
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Based on necessity the help of one or more intermediaries could

be taken and even this is possible that there happens to be no
intermediary. Their description is as follows:
(A) Direct Channel or Zero Level Channels:
When the manufacturer instead of selling the goods to the
intermediary sells it directly to the consumer then this is known as
Zero Level Channel. Retail outlets, mail order selling, internet
selling and selling

(B) Indirect Channels:

When a manufacturer gets the help of one or more middlemen to

move goods from the production place to the place of
consumption, the distribution channel is called indirect channel.
Following are the main types of it:

1. One Level Channel:

In this method an intermediary is used. Here a manufacturer sells

the goods directly to the retailer instead of selling it to agents or
WHOLESALERS. This method is used for expensive watches and
other like products. This method is also useful for selling FMCG
(Fast Moving Consumer Goods). This channel is clarified in the
following diagram:

2. Two Level Channel:

In this method a manufacturer sells the material to a

WHOLESALER, the WHOLESALER to the retailer and then the
retailer to the consumer. Here, the wholesaler after purchasing
the material in large quantity from the manufacturer sells it in
small quantity to the retailer.

Then the retailers make the products available to the consumers.

This medium is mainly used to sell soap, tea, salt, cigarette,
sugar, ghee etc. This channel is more clarified in the following
diagram:

3. Three Level Channel:

Under this one more level is added to Two Level Channel in the
form of agent. An agent facilitates to reduce the distance between
the manufacturer and the wholesaler. Some big companies who
cannot directly contact the wholesaler, they take the help of

agents. Such companies appoint their agents in every region and

sell the material to them.

Then the agents sell the material to the wholesalers, the

WHOLESALER to the retailer and in the end the retailer sells the
material to the consumers.

WAREHOUSING:-

A warehouse is a commercial building for storage of goods.

Warehouses are used by manufacturers, importers, exporters,
WHOLESALERS, transport businesses, customs, etc. They are
usually large plain buildings in industrial parts of towns. They
come equipped with loading docks to load and unload trucks; or
sometimes are loaded directly from railways, airports, or seaports.
They also often have cranes and forklifts for moving goods, which
are usually placed on ISO standard pallets.